THE REEF & MARINE AQUARIUM MAGAZINE
ADVERTISING
RATES & DATA
2013
Build your brand
with the world’s
premier reef & marine
aquarium magazine
Your ad in CORAL reaches
an exceptional audience of
involved marine enthusiasts.
Advertising
The most-popular and longest-running reef and marine aquarium
magazine, CORAL provides wide-ranging, expert editorial coverage
of reef fishes and invertebrates, aquarium system design and
technology, explorations of wild reefs, profiles, interviews, and
world-class color photography.
Lively, insightful, and on the cutting edge, CORAL is the definitive
read for a growing number of North Americans who are passionate
about their home aquaria and keeping up with the latest information,
products, and services.
4-Color
About CORAL Magazine Readers
●
●
●
●
Median Age: 53.6
Average Household Income: $76,875
91% have college educations
45% have aquariums of 200 gallons or more.
December 2008 Vertical Response Subscriber Study
GENDER
Men 90%
Women10%
Education
Post-graduate degree
Post-graduate studies
Graduated college
Attended college
Graduated high school
36%
18%
20%
17%
9%
Age
20–347%
35–44 39%
45–59 37%
60+17%
Home
Own91%
Rent9%
Household Income
$100,000+28%
$75,000–99,999 18%
$50,000–74,999 9%
$20,000–49,999 45%
Aquarium Size
(Largest Owned)
200 gallons or more
75–125 gallons
30–55 gallons
46%
29%
25%
Aquarium Experience
10 years or more
64%
5–9 years
18%
1–4 years
9%
Beginner9%
RATES
Guaranteed Rate Base: 10,000
●
1–2 Issues
Published Bimonthly
3–5 Issues
6 Issues
Spread
$3,600 $3,240$3,060
Full Page
$2,000
$1,800
$1,700
2/3 Page
$1,700
$1,530
$1,445
1/2 Page
$1,500
$1,350
$1,275
1/3 Page
$1,200
$1,080
$795
1/4 Page
$600
$540
$510
1/6 Page
$400
$360
$340
1/12 Page|Retail Realm
$250
$225
$200
COVERS
1X
3X6X
Cover 2 (Inside Front)
$2,600
$2,340
$2,210
Cover 3 (Inside Back)
$2,500
$2,250
$2,125
Cover 4 (Back)
$2,750
$2,475
$2,338
BLEED:
No charge.
INSERTS:
Limited availability. Please inquire.
COMMISSION AND PAYMENT TERMS:
Agency Commission: 15% to recognized advertising agencies.
Payment Due: Net 30 days. 1.5% monthly charged on overdue accounts.
CONTRACT AND COPY REGULATIONS:
Please refer to PUBLISHER’S TERMS AND CONDITIONS with your insertion order.
Illustrating Bleed Ad Dimensions (see Full Page ad template on last page):
The dashed pink lines below indicate the bleed area and show the relationship between the bleed dimensions and the trim size
(black lines), as well as the page area (tan tint). For a bleed ad, images or backgrounds should extend (or “bleed”) .25 inch past
the trim—to avoid having a white edge. Copy should be at least .25 inch inside the trim line—anything near the trim line is at risk
of being cut off. Note that 2/3 Page, 1/2 Page Island and 1/2 Page Vertical bleed ads have a right or left orientation and should
be designed accordingly (and placement reserved/specified). Trim size and ad measurements are given on the page at right.
Spread
Mechanical
SPECIFICATIONS
BASIC SPECIFICATIONS:
Magazine Trim Size: 8" x 10.75"
Binding: Perfect Bound
Full Page
Spread
1/3 Vertical
Printing: 4-Color Web Offset
AD SIZES (Width x Depth)Non-BleedBleed (includes .25 on outside
1/2 Vertical
Spread
14.75" x 9.375"
16.5" x 11.25"
Full Page 6.625" x 9.375"
8.5" x 11.25"
2/3 Page 4.3125" x 9.375"
5.1875" x 11.254"
6.625" x 4.5"
8.5" x 5.5"
3.1875" x 9.375"
4.0625" x 11.25"
4.3125" x 6.75"
5.2085 x 7.75
1/2 Page Horizontal 1/2 Page Vertical
2/3 Page
1/2 Page Island
1/2 Island
1/2 Horizontal
1/3 Square
1/3 Page Square 4.3125" x 4.5625"
1/3 Page Vertical 2.0625" x 9.375"
1/4 Page
3.1875" x 4.5625"
1/6 Page
3.1875" x 3"
1/12 Page
1/6 Page
edges that will get trimmed off)
2.9375" x 11.25
3.1875" x 1.375"
Reserve space today: Contact us!
James Lawrence, Publisher
1/4 Page
1/12 Page
James.Lawrence@reef2rainforest.com
802.985.9977 Ext. 7
Page margins: TOP and OUTSIDE = 5/8"; INSIDE and BOTTOM = 3/4"
●
BLEED = +1/4"
(For bleed ads: Note that type and areas of an image that fall within 1/4" of the trim edge are in the risk zone of being cut off)
Material
SPECIFICATIONS
2013
File Formats:
Issue Date PDF/X-1a files or Macintosh InDesign CS files are preferred.
Press-quality color proofs at 100% required for press match.
Do NOT send low-resolution PDFs or Illustrator PDFs. For tips on creating PDF/X-1a
files, visit www.quebecorworldinc.com/uploadedFiles/CS/how2pdf.pdf
Other acceptable files include Macintosh Quark files, Photoshop Tiffs and Illustrator
EPS files (no Tiff-It, JPeg or GIF files, please). Send all support files that are
incorporated into your ad (e.g. fonts, logos, images, etc.). All grayscale/color images
must be at least 300 dpi; line art at 1200 DPI. When submitting EPS files from Adobe
Illustrator, be sure to convert all text to outlines before saving the file. We cannot
accept True Type fonts. DO NOT nest EPS files within EPS files! Please note: All native
files will be converted to PDF/X-1a files, and the publisher does not guarantee
exact replication.
Materials Due ON SALE Date
Jan/Feb 2013 Nov 29, 2012 Dec 6, 2012 Jan 1, 2013
Mar/Apr 2013 Jan 31, 2013 Feb 7, 2013 Mar 5, 2013
May/Jun 2013 April 4, 2013 April 11, 2013 May 7, 2013
Jul/Aug 2013 June 6, 2013 June 13, 2013 July 9, 2013
Sep/Oct 2013 Aug 1, 2013 Aug 8, 2013 Sep 3, 2013
Reserve space today: Contact us!
James Lawrence, Publisher
James.Lawrence@reef2rainforest.com
Thin lines, fine serifs and medium to small type should be restricted to one color and
not reversed. As a guideline, reverse type and line art should not be less than .007"
(equivalent to a 1/2 pt. rule) at the thinnest part of a character or rule.
802.985.9977 Ext. 7
Rich blacks should not exceed 280% and 100% is recommended for the black
channel. Using 4-color black type on small type is not recommended.
THE REEF
& MARINE
AQ U A R I U M
RIUM
M AG A
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SUCC ESS:
Vol um
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MAY/JUNE 2012
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| BREE DING
Num ber 2
Volum e 9 •
MARI
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M AGA Z I N
Volume 9 • Number 3 | NANO GOBIES • DEADLY
INVERTS • AQUARIUM ARK S • DRAGON MORAY EEL
AQ U A R I U M
& MARINE
THE REEF
M AGA Z I N
Vo lum e 9 •
Nu mb er 5 |
T H E R E E F & M A R I N E AQ U A R I U M M A G A Z I N E
Submitting Materials:
YouSendIt FTP site:
● Visit www.yousendit.com
● Enter recipient e-mail address: editors@coralmagazine-us.com
and your e-mail address.
● Select file and send it.
Ad Close Nov/Dec 2013Oct 3, 2013Oct 10, 2013Nov 5, 2013
All colors must be in CMYK format: no RGB, Pantone or spot colors. SWOP standards
apply. Any ads with noncompliant colors will be converted to CMYK, and color
accuracy cannot be guaranteed. Files are NOT to be trapped or prescreened.
Note: Please make sure all white type is set to K.O.
E-mail:
● Ads (no larger than 10 megabytes) can be e-mailed to:
editors@microcosm-books.com
● Any ad sent via e-mail should be accompanied by a PDF
for proofing purposes only. (Only PDF/X-1A files are acceptable
for production.)
Issue and Closing Dates
American Angels
• Seawater &
Salt
• Replanting A Primer
cropora
• Dazzling Ro
ck Anemones
E
TERMS
and Conditions
Readership
ADVERTISING CONDITIONS:
PAYMENT TERMS:
By submitting advertising materials to the Publisher,
the Advertiser agrees to the following conditions:
1. New Advertisers will prepay their first ad
placement, unless other arrangements are
made by the Publisher.
A. All contents of advertisements are subject to the
Publisher’s approval. The Publisher reserves the
right to reject or cancel any advertisement, insertion
order, space reservation or position commitment at
any time without cause. The Publisher reserves the
right to insert the word “advertisement” above or
below any copy.
REACH
Your ad in CORAL reaches
34,866 Print Edition readers
per issue (3.9 readers per copy).
2. Invoices are mailed upon Publication, with
payment due net 30 days. The Publisher
will supply the Advertiser with at least one
bound copy of the issue containing the
advertisement and a one tear sheet of the
Advertiser’s ad in the issue.
DISTRIBUTION PER ISSUE:
12,000 [Average minimum 2011]
PRINT READERS:
34,866 per issue
3. Payments should be made to:
CORAL Magazine
140 Webster Road
PO BOX 490
Shelburne, VT 05482
DIGITAL EDITION:
4. International Wire Payments in US Dollars
WEB SITES*:
D. Advertisements received after closing date will
not have the privilege of approval or revision by the
advertiser or its agency, unless arranged with the
Publisher.
For Further Credit to:
TD Bank NA
Wilmington, DE
PAGE VIEWS: 271,904 per year
45,317 per issue
E. All advertising is Published upon the
understanding that the Advertiser and its agency
assume full and complete responsibility and liability
for advertising submitted, printed or published.
In Favor of:
Acct #: 5242025155
C. The Publisher will not be bound by any conditions,
printed or otherwise, appearing on contracts, orders
or copy instruction, that conflict with set policies.
F. The liability of the Publisher for any error for
which the Publisher may be held legally responsible
will not exceed the cost of the space. The Publisher
specifically assumes no liability for errors in the
key numbers or in type set by the publisher. All
advertising insertion orders are accepted subject
to the condition that the publisher should have no
liability for failure to execute accepted advertising
orders because of acts of God, governmental
restrictions, fires, strikes, accidents or other
occurrences beyond the Publisher’s control (whether
like or unlike any of those enumerated herein) that
prevent the Publisher from partially or completely
producing, publishing or distributing CORAL
Magazine or CORAL Magazine Online.
Page Views: 2,112,00 per year
175,000 [Average per issue]
ABA Routing #: 031101266
6. Any questions regarding invoicing can be
directed to Judy Billard, Business Manager, at
(802) 985-9977 x 3.
10,553 per issue
NEWSLETTERS:
Coral Magazine
Weekly e-Newsletter:390,000 Annual copies [2011 est.]
60,000 Copies/Bimonthly Issue Cycle
Swift Code: NRTHUS33XXX
TD BANK NA
Reef to Rainforest Media, LLC
140 Webster Road
BOX 490
Shelburne, VT 05482
USA
Telephone: (802) 985-9977
Fax: (802) 497-0768
5. Payment by credit card can be arranged by
calling the business office at (802) 985-9977
x 3.
Visitors:
Visitors: 186,618 per year
31,103
Open Rate:
34.1% [2010 Actual]
Sources:
Photograph by larry tackett
B. Advertisers may not cancel orders for, or make
changes to, advertising after the closing dates,
unless approved by the Publisher.
Readers Per Copy: VerticalResponse, Inc. Reader Survey 2010
Digital Edition: Texterity, Inc. Reporting & Tracking
Web Traffic: Google Analytics for
www.CoralMagazine-US.com
www.MicrocosmAquariumExplorer.com
e-Newsletters:
VerticalResponse, Inc.
Full Page ad template (not to scale):
Reader
A PDF of this template at actual size is available on request.
Bleed area: .25 inch
Trim Line (page edge): 8 x 10.75 inch
unsafe for text area
REVIEWS
“A better marine aquarium magazine
doesn’t exist…literally”
While originally and currently published in Germany as Koralle magazine,
CORAL the English version stands as the only magazine exclusive to the
marine aquarium hobby currently being offered here in the U.S. With that
said, CORAL is a great magazine that I would encourage novice, advanced,
and expert marine hobbyists alike to get and enjoy. It is the exclusive
premiere marine aquarium magazine. A better marine aquarium magazine
doesn’t exist…literally.
PAGE AREA
—ALPHA G.O.A.T.
“Great magazine”
unsafe for text area
unsafe for text area
6.625" x 9.375"
(full page NON-BLEED ad size)
For a full page BLEED ad:
—We recommend that your copy be
within the PAGE AREA
CORAL Magazine skips the basics and ignores the temptation to cater to
a more casual crowd with every-other-issue features on tank cycling and
the dangers of overfeeding.
Instead, it features less general topics with a slightly more esoteric
approach while remaining accessible to average marine hobbyists.
Having spent innumerable hours scouring the web and nearly every
forum available on marine aquaculture, I can confidently say one can find
novel information and ideas in CORAL Magazine that are rarely, if ever,
discussed anywhere else. (See August/September 2007 issue discussing
what the author calls ‘induced longitudinal fission’ of RICORDEA for a
great example.)
This magazine provides incredible photographs, well-written articles,
and insightful commentary. Any hobbyist who has spent more than a
few hours reading through books or online forums in this subject should
greatly appreciate CORAL magazine.
• 8 x 10.75 inches with .25 inch in the bleed settings
(make your PDF with bleed
settings checked but no printers marks)
—or—
• 8.5 x 11.25 inches with no bleed setting since
you’ve incorporated the bleed in the document
dimensions (make your PDF with bleed settings
unchecked and no printers marks)
Bleed area
—Brian O’Shaughnessy, Amazon Reviews
“Best mag out for reefkeeping hobby”
Photograph by larry tackett
Bleed area
—Please set up your document either as:
unsafe for text area
Bleed area
This is by far the best magazine available to reefkeeping hobbyists.
I have read every issue released so far. The magazine explains techniques
promoted by modern reef aquarists around the world, and especially
from Europe.
Some of the techniques are very new and the methods are not always
viable for many hobbyists who enter and exit out of frustration, but the
magazine also has a basic section for new aquarists.
—Reef Tank “Uncle D,” North Carolina