Canada’s Health, Fitness and Lifestyle Magazine
FOR MEN AND WOMEN
THE OFFICIAL MAGAZINE OF
CANADA’S HEALTH, FITNESS AND LIFESTYLE MAGAZINE
National
Media Kit
2013
PASSION, PRIDE, RESULTS
1
Canada’s health, fitness and lifestyle magazine
Canada’s Real Health
Magazine is also the Official
Magazine of GoodLife Fitness.
A
s marketers know, the healthy living industry is one of the
fastest growing sectors of the economy, with more and
more newcomers making their first commitment to their
own health and wellbeing. This is the world of OptiMYz magazine.
OptiMYz puts an end to fitness stereotypes and welcomes people
looking for credible information in an open and holistic editorial environment.
As marketers also know, the health and fitness movement is
now influencing many industries, including food, travel, clothing,
footwear, entertainment. Health concerns also drive the environmental movement, which in turn is pushing traditional products
like homes and automobiles to become more health oriented and also to reduce their
impact on the environment.
OptiMYz fuses superior health, fitness, nutrition, and lifestyle information into a
magazine six times a year. OptiMYz is mailed directly to the homes of paid subscribers.
Advertisers gain high readership numbers with more than 250,000 readers per issue.
OptiMYz is also available on more than 3,500 newsstands across Canada (see page 5
for more details). It has quickly become one of the leading healthy living magazines in
Canada. And its unique editorial package targeted at both a male and female reader has
made it the most distinctive fitness-health-lifestyle publication in Canada.
Readers are educated, affluent, and focused. They tend to be opinion leaders within
their social groups. Uniquely, more than 95% of subscribers are GoodLife Fitness health
club members.
Advertisers will gain solid circulation numbers, low CPM, and a high-quality magazine
vehicle to reach a highly desirable market. Most important, advertisers’ messages will gain
presence in a “keep it real” environment that appeal to the hearts and minds of its readers.
We welcome advertisers that believe in the brand and are committed to fitness, health,
and living better.
Sincerely,
Max Brennan
Publisher
Reach Canada’s most
health conscious
market!
contents
At a glance
Gender split: 60% Female – 40% Male
Average Age: 25-45 years old
Average HHI $80,000 - $100,000
2The brand
Not just another fitness magazine
4
Coast to Coast
Reach your target demographic coast to coast
5Audience and circulation
Active and passionate about health and fitness
8Editorial line up
Useful, stimulating, and easy-to-consume editorial
12www.optimyz.com
Going beyond the magazine
13
Coming to life
Mega Health Expos across Canada
95%
of paid subscribers are health club members
97%
work out at least once a week
76%
actively seek training advice
83%
use preventative therapy
94%
purchase new running shoes at least once a year
77%
spend >$500 annually on athletic apparel
90%
say healthy menu options are important
88%
use nutritional supplements on a daily basis
40%
plan on purchasing a car <12 months
54%
own a pet
95%
travel by air for pleasure at least once a year
OptiMYz is the official magazine of
GoodLife Fitness Centres Inc.
91%
say that activity/adventure is important when
choosing a travel destination
Based on circulation data, event exit surveys, and web polls
A unique brand
that appeals to
both men and
women
OptiMYz uses expert
sources from an array
of medical, holistic,
nutritional and spiritual
disciplines.
HEALTH
How can we live longer? Feel better? Be healthier? OptiMYz uses expert sources from an
array of medical, holistic, nutritional and spiritual disciplines. The OptiMYz recipe calls for
kernels of useful information shed in a new light. It’s making the best of how things are.
Call it optimization. Call it living better.
FITNESS
What types of cardio and strength exercises are ideal for you based on your age, gender, and fitness level? Designed by athletes and personal fitness coachess., a “hands on”
approach brilliantly photographed- with accompanying video/ on our website
2
Canada’s health, fitness and lifestyle magazine
MIND
How does your mind link to your body? How can yoga and meditation reduce stress and
lead to a longer and happier life? OptiMYz teaches techniques that promote relaxation,
focus, and healing. You discover how your thoughts can change and shape they way
you feel. OptiMYz provides a new outlook on everything from beating stress to sex. By
changing the way we think, we overcome obstacles and master new dimensions of life.
ADVENTURE
OptiMYz readers want to travel where fun and health belong together. This includes
everything from fitness destinations in the sun to local ecotourism hotspots. Vacation
and travel are meant to release stress and rejuvenate the whole person. OptiMYz takes
you to the places and with the people that make life better.
NUTRITION
The foods we eat are at the core of health, energy and vitality. OptiMYz teaches healthy
eating by drawing on expert nutritionists, fitness trainers, natural health practitioners,
and modern medicine. Learn about hydration, vitamins and other supplements, organic
foods, special diets and healthy eating habits.
ENVIRONMENT
OptiMYz is committed to healthy lifestyles that do not compromise the environment we
all share. We endorse the motto: Leave a small footprint upon the earth. When enjoying
the outdoors, leave Nature as you found it. Consider the environmental implications of all
your activities–including energy use. There is no better designer than Nature. For this reason, OptiMYz is printed on paper certified by the Forest Stewardship Council.
3
Canada’s health, fitness and lifestyle magazine
Geographic Breakdown*
13% Western
(20% of circulation)
18% Atlantic
(29% of circulation)
Cities containing GoodLife Fitness locations
69% Central
(51% of circulation)
*Estimates based on GoodLife fitness locations across Canada (excluding Quebec).
A Market Leader
O
ur readership includes
ON
(2) Ajax
members of Canada’s fitness
(2) Aurora
industry leader — GoodLife
(1) Barrie
Fitness Centres. GoodLife’s market reach
(1) Belleville
is close to 300 clubs stretching across
(1) Bowmanville
Canada from St. John’s to Victoria. One in
(2) Brampton
every 45 Canadians is a GoodLife member (1) Brockville
and the company is the 5th largest fitness (1) Burlington
(1) Cambridge
company in the world!
(2) Chatham
Reach deep into key markets across
(1) Cobourg
Canada. GoodLife health clubs across
(4) Etobicoke
Canada include:
(2) Georgetown
(2) Grimsby
(2) Guelph
(4) Hamilton
(1) Huntsville
4
(3) Kingston
(4) Kitchener
(11) London
(2) Markham
(2) Milton
(6) Mississauga
(1) Newmarket
(1) Niagara Falls
(2) North Bay
8 North York
(3) Oakville
(1) Orangeville
(2) Oshawa
(18) Ottawa
(2) Peterborough
(1) Pickering
(2) Richmond Hill
(1) Sarnia
(1) Sault St. Marie
(3) Scarborough
(1) St. Catherines
(2) St. Thomas
(1) Stratford
(1) Strathroy
(2) Sudbury
(1) Timmins
(16) Toronto
(2) Vaughan
(1) Wasaga Beach
(2) Waterloo
(1) Whitby
(4) Windsor
(2) Woodstock
NS
(1) Antigonish
(2) Bedford
(3) Dartmouth
(6) Halifax
(1) Lower Sackville
(1) New Glasgow
(1) Tantallon
(1) Truro
NB
(1) Dieppe
(4) Fredericton
(2) Moncton
(1) Quispamsis
(1) Rothesay
(3) Saint John
NL
(1) Mount Pearl
(5) St. Johns
AB
(1) Airdrie
(8) Calgary
(1) Edmonton
(1) Lethbridge
(1) Sherwood Park
BC
(1) Abbotsford
(1) Burnaby
(1) Pitt Meadows
(1) Vernon
(2) Victoria
MB
(4) Winnipeg
SK
(1) Saskatoon
Canada’s health, fitness and lifestyle magazine
The audience — proven to spend
on personal enhancement.
T
he OptiMYz audience knows that living better means living well– that treating
yourself right is the right thing for you and the world you live in.
OptiMYz readers are engaged by credible editorial that nurtures their personal
growth. They understand the power that lies within. Whether they are preparing for their
tenth marathon or just beginning to discover the value of a healthy lifestyle, this is an
audience that is striving to reach their highest potential.
Reach this highly qualified market of doers who are taking steps toward greater
wellness — and are willing to pay for it. Our affiliation with health club members gets
you in the door and at the forefront of a vibrant culture based on positive transformation.
2011 OptiMYz Subscription Data
Gender
40%
Female
60%
Age
2%
8%
OUR READERS
»» Readers throughout Canada are within the most affluent urban areas.
»» Readers possess higher than
average household incomes:
$80,000-$100,000 per household.
»» Gender split: 60% female and 40%
male.
»» Average age bracket: 25-45 years old.
»» Readers are active and passionate
about health and fitness.
»» Readers seek guidance on health and
wellness products and services.
»» 95% of OptiMYz paid subscribers are
members of GoodLife Fitness.
18 and under
15%
OUR CIRCULATION
16%
»» OptiMYz is delivered by name to the
homes of paid subscribers.
»» OptiMYz circulation includes by
request paid subscribers,controlled
circulation, and newsstand distribution. Ask your representative for
more detailed information.
»» Average readership of 250,000
readers per issue.
»» Copies delivered via Canada Post.
»» OnnewsstandsacrossCanada,including:
»» Shopper’s Drug Mart
»» Chapters/Indigo
»» Sobeys
»» Loblaws
»» OptiMYz circulation is audited by the
CCAB/BPA Audit Bureau (2011).
Male
19 to 25
26 to 34
35 to 49
33%
26%
50 to 64
65+
Education
13%
10%
Less than High School
13%
11%
High School
Community College
University Degree
25%
28%
Post Graduate Degree
Not Identified
HHI
22%
17%
$0 to $25,000
$25,000 to $50,000
17%
$50,000 to $75,000
$75,000 to $100,000
27%
17%
$100,000 or more
Information was obtained via OptiMYz subsciption data.
Sample size only.
5
Canada’s health, fitness and lifestyle magazine
6
Canada’s health, fitness and lifestyle magazine
Power-packed
editorial grabs
readers
O
PTIMYZ editorial provides useful, stimulating, and easy-to-consume reading relating to fitness, health, and wellness. OptiMYz strives to “optimize” every
inch of every page to deliver quality information to readers in an intriguing
way. And remember, magazines are proven to capture the attention of consumers at a
deeper level than any other medium.
IN EACH ISSUE OF OPTIMYZ:
»» The locker room: Short stories — news you can use, nuggets of wisdom.
»» Gear Guide: Top product picks.
»» Cover story: A major theme on fitness-health-wellness that will inform, entertain,
and inspire.
»» Features: Solid information and great storytelling. Including profiles of real people
who take charge of their fitness and health.
»» Exercise: Illustrated with eye-catching photographs, showcasing a specific exercise or theme.
»» Nutrition: Stay informed on healthy food, diet, and easy recipe ideas.
»» Injury clinic: Solutions for common injuries, with a focus on prevention.
»» Mind: It all starts here. Set goals, sharpen your focus, and learn to relax.
»» Club link: Profiling a top Canadian fitness centre
»» Ask Dr. Julie: Your medical questions answered by a leading practitioner of integrative medicine.
»» Adventure travel: Get moving in exotic locations far and near.
»» Finish line: Calendar of sporting events.
»» Puzzles: Sudoku, crosswords and other games to challenge and sharpen the mind.
POWER PLUS SECTIONS
»» Inspiration: Column by David Patchell-Evans, CEO of GoodLife Fitness. Learn from
the king of living better!
»» Sports tech: Tips, strategies, and inspiration.
»» Healthy Menu Program: Restaurants across the country can participate in the
unique healthy food, favourite dish program. Includes sticker for front door, editorial highlight and more! Ask your representative for more details.
»» Athlete profiles: living the sporting life.
»» Fitness tips: tips you can use in and out of the gym.
7
Canada’s health, fitness and lifestyle magazine
Editorial Line-Up
»» March/April 2013
»» Marathon guide: OptiMYz features
marathons across Canada
»» Hetero workout: Double the energy,
double the benefits
»» Live long and prosper: Breathe right,
reduce stress and inflammation, and
lots more
»» 5 Reasons you can’t lose weight: PS
It’s real simple
8
July/August 2013
May/June 2013
»» Born to run: Fine tune your running
form
»» Wheel of fortune: Cycling catches
on in Canada
»» The circus workout: Train like an
acrobat
»» State of mind: Techniques to beat
stress and enhance creativity
»» Three sports in one: Triathletes get
super fit
»» Water sports: Don’t miss the joys of
summer
»» The martial arts workout: Strong
and supple on and off the matt
»» Volunteers! Give back to your
community
Canada’s health, fitness and lifestyle magazine
September/October 2013
»» Fit to travel: The best the planet has
to offer
»» Healthy food guide: Build muscle,
lose fat with these delicious recipes
»» Young at heart: Anti-aging medicine
is turning back the clock
»» Legs of steel: Build those thighs and
calves
November/December 2013
January/February 2014
»» Holiday treats: Enjoy the seasonand stay in shape!
»» Winter vacations: Hot spots and
cool trips
»» Mirror, mirror: Full-body exercises to
give you that symmetric shape
»» The “imagine” issue
»» The vitamin and supplement
manual: Boost your diet from A
to Z the healthy way
»» Mirror image: Radiant skin and
hair all year long
»» Sportsbeat: Ski, skate and slide
your way to health
Canada’s HealtH, Fitness and liFestyle Magazine
for men And Women
5th
AnniversAry
speciAl
edition
Lose
5Lbs
QuickLy and safeLy
Life saving
vitamins
Supplement Guide
HeRs
Loving
youR Looks
romAnce novel
cover model
uncoveRed
WoRkout
conQueR pain
WitHout dRugs
Display until March 12, 2012
JAn/feb 2012 vol. 4 no. 5 $4.95
Publications Mail Agreement No. 41578041
9
mind
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ufc Legend Royce gRacie:
tHe masteR of feaR
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Canada’s health, fitness and lifestyle magazine
OptiMYz is a magazine — and more!
»» Print Schedule and Rates
»» Web Marketing — optimyz.com
»» OptiMYz Digital Magazine
»» Event Sponsorship Opportunities
»» GoodLife Fitness In-club Marketing
10
Canada’s health, fitness and lifestyle magazine
National Print Rates
Net 3x
Net 1x
Regional Print Rates
Net 6x
Net 1x
Net 3x
Net 6x
Full Page
$9,999
$8,499
$7,499
Full Page
$4,999
$4,249
$3,749
Two Thirds Page
$7,999
$6,799
$5,999
Two Thirds Page
$3,999
$3,399
$2,999
Half Page
$5,999
$5,099
$4,499
Half Page
$2,999
$2,549
$2,249
One Third Page
$3,999
$3,399
$2,999
One Third Page
$1,999
$1,699
$1,499
One Sixth Page
$1,999
$1,699
$1,499
One sixth page
$999
$849
$749
Double Page Spread
$14,999
$12,749
$11,249
Double Page Spread $7,499
$6,399
$5,599
Mini DPS
$10,199
$8,699
$7,649
Mini DPS
$5,099
$4,299
$3,799
Inside Back Cover
$11,499
$9,799
$8,599
Inside Front Cover:
Inside Front Cover
Double Page Spread
$19,999
$17,499
$14,999
Atlantic Tab
$5,999
$5,099
$4,499
Central Tab
$5,999
$5,099
$4,499
Outside Back Cover
$12,999
$11,049
$9,749
Pro Shop:
One Eighth Page
One Quarter Page
Half Page
Full Page
-
$ 799
$1,599
$2,999
$4,999
$599
$1,199
$2,249
$3,749
Marketplace:
One Eighth Page
One Quarter Page
Half Page
Full Page
-
$399
$799
$1,499
$2,499
$299
$599
$1,099
$1,999
Insert & Special Product Rates
*All taxes are extra.
**Rates may increase January 2013, based upon circulation increases.
10k - 25k
25k - 50k
50k - 75k
75K Plus
Blow-In
$175
$150
$125
$100
Bind-In
$200
$175
$150
$125
Tip-In
$225
$200
$175
$150
Tip-On (Front cover)
$250
$225
$200
$175
Poly-Bag
$275
$250
$225
$200
Notes:
»» Rates are in CPM (based on one page or less). CPM for inserts more than one page may increase based on weight
»» Minimum purchase of 10,000 copies
»» Subject to approval by printer
»» Inserts above a certain weight may be too heavy
»» Polybag inserts may have a higher charge if they cannot be machine fed
Publishing Schedule 2013
Issue
Ads close
Ad material deadline
Off press
In the market starting
Mar/Apr
Jan 13
Jan 27
Feb 24
Feb 27
May/Jun
Mar 16
Mar 30
Apr 27
Apr 30
Jul/Aug
May 18
Jun 01
Jun 22
Jun 25
Sep/Oct
Jul 13
Jul 27
Aug 24
Aug 27
Nov/Dec
Sep 14
Sep 27
Oct 26
Oct 29
ANNUAL
Oct 12
Oct 26
Nov 23
Nov 26
Jan/Feb
Nov 16
Nov 30
Dec 28
Dec 31
11
Canada’s health, fitness and lifestyle magazine
Web Marketing
OPTIMYZ.COM – THE ACTIVE WEBSITE
OptiMYz Digital Magazine
O
»»
»»
»»
»»
»»
»»
»»
»»
»»
»»
»»
»»
»»
»»
»»
ptimyz.com is designed to attract and keep visitors who believe in fitness and health. OptiMYz.com is
tools based and geared for web visitors, including:
Online exercise videos
OptiMYz Digital magazine
Healthy recipes
Facebook feeds
Downloadable files
Amazing editorial unique to the web
E-News sign up
Interactive polls
Twitter integration
Deals, coupons and specials
Take home exercises
Blogs
Printable workouts, recipes and more!
Online business directory: Opti-Direct
And more!
OptiMYz.com has a clean design that is intuitive for web
surfing. Approximate site averages: 4.5 page views per visit
and hundreds of thousands of web hits per month. Thousands
of unique visitors await your web presence with Optimyz.com.
Promoted also with GoodLife Fitness Centres website and E-News
marketing.
From Twitter
OptiMYz Digital Magazine
Make your ad come to life with our digital magazine. Tailor your
digital ad to include:
»» Live web and social links
»» Imbedded video
»» Store locator
»» And more!
Specialized Web Ads
NationalRegional
From Facebook
Big Box 250px by 250px
$349
$199
Leader Board 728px by 90px
$499
$349
SOCIAL MEDIA PACKAGES
From Twitter
»» Facebook
»» Twitter
»» Viral video
Please ask your representative for more details.
12
Canada’s health, fitness and lifestyle magazine
DATES TBD
WEST
Mega Health Expos
JANUARY 19-20, 2013 EXHIBITION PARK, HALIFAX, NS
DATES TBD
O
PTIMYZ comes to life with
OptiMYz Live Health Expos, the
most entertaining and interactive
series of health, fitness and lifestyle shows
in Canada. These expos are among the best
sponsorship event choices in Canada —
largest in attendance and content!
Attendees see it all — Attend exciting
demonstrations and meet experts in fitness,
nutrition, health, adventure, and mental and
emotional wellbeing. Learn how to improve
your lifestyle, achieve fitness goals and live
healthier. OptiMYz Live Health Expo offer
practical solutions for more than 25,000
health conscious consumers across Canada.
The show puts all the elements of living
better under one roof. The content will
engage your mind and body, and position
your brand in front of a highly targeted
market of active consumers and opinion
leaders. Fitness and health is the new
frontier — and the foundation you need to
achieve your goals. Get the total experience
at OptiMYz Live Health Expo by developing
a customer relationship with qualified health
conscious consumers face-to-face.
Optimyz Live Health
Expo Features
TommyEurope
A former pro football player,
Tommy developed 13 HITZ
(High Intensity Training
Zone), a functional training
system that allows you to
train smarter, not harder.
He is also Host and Fitness
coach on the TV shows The
Last Ten Pounds Bootcamp
and Bulging Brides.
13
STAGES (HEALTH, FITNESS,
NUTRITION, LIFESTYLE)
»» Compelling keynote speakers
»» Informative and inspirational
demonstrations
»» Cooking demonstrations
»» Authors and experts galore!
Highlights From
2012 exit surveys
98%
rated it “interesting” to
“excellent show”
92.4%
BOOTH SPACE
»» Halifax at $999 per 10 x 10
»» Toronto at $1,249 per 10 x 10
plan to attend in 2013
96%
would recommend it to others
SPONSORSHIPS
Sponsorship kits are available. Please ask
your representative for details.
Canada’s health, fitness and lifestyle magazine
H E A LT H
FITNESS
ADVENTURE
NUTRITION
Toll Free 877.710.0516
optimyz.com
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MIND