Pınar Tokal 01/14
Curriculum Vitae
Ms. PINAR TOKAL, PhD
CONTACT DETAILS
Address : Kemer Country 763 Göktürk, Istanbul, Turkey
Mobile Phone: (90) 532 618 17 98
Home Phone : (90-212) 239 89 09
e-mail: pinartokal@gmail.com
Place and Date of Birth : Istanbul,Turkey – Feb.18, 1967
EDUCATION / DIPLOMAS
• Market Research Certificate Program- WU Executive Academy Vıenna- 20092010
• Ph.D Diploma in Econometrics; Istanbul University, School of Economics;2007
• Doctoral Studies in Economics; Vienna University, School of Buss. &
Economics;1991-94
 MS Diploma in Mathematics; Yildiz Tech.University; 1991; Vienna Technical
University, Dept.of Technical Math.;1991-92
• BS Diploma in Mathematics; Yildiz Technical University; 1988
SCHOLARSHIPS
•Research Scholarship in Economics; Johann Wolfgang Goethe University(sponsored by
DAAD);1993-94
•Volunteer; Turkish Activities Committee; UN Volunteer Year, Olympic House, Istanbul
2001
•Volunteer; Symposium on NGO Formation and Participation, Olympic House, Istanbul
2001
•Camper; Camp Kennybrook, Monticello, New York, USA , Summers of 95-96/96-97
SEMINARS / CERTIFICATES
• “Media World”Marmara University School of Communications; 15 May. 2008
• “On Media-marketing Comm.Instruments” ; Istanbul Kultur University;10
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Apr..2008
Istanbul Bilgi University & ADR Center; Istanbul, Turkey.
• “Brand Finance Conferences” ; Sakıp Sabancı Museum; Nov.2011
•“ Marketing in Interactive Economics” Marketing Summit;Lutfu Kirdar Conference
Hall; 07-08.Dec.2011
• “Contemporaray Problems & Solutions”; 2.Advertisement Symposium;Swisshotel;
30.Nov.2011
 “Kidsfluence”; Online Kid Marketing;Swisshotel; 24.Feb.2011
 “Brand 2012”; Interbrand Conference;Swisshotel; 13-14 Dec.2011
 “Reputation Index” Istanbul Ticaret University; 07.March.2011
 “15th Research Summit”; Turkish Assoc. of Researchers;Conrad Hotel; 06-07
March.2011
BUSINESS PRACTICES / EXPERIENCES
 Marketing Director; Isık University, Instıtute of Soc. and CEN, Istanbul; 2010
 Customs and Logistics Manager; Ertrans Ltd. Istanbul; 2001-2009
 Sales & Marketing Vice Gen.Man.; Kanal 6 TV Network, Istanbul;1999-2001
 Sales & Marketing Manager; TV 8 Network,Istanbul;1998-1999
 Sales & Marketing Manager.; SHOW TV Network,Istanbul;1989-98
 Sales Asist; Elegance Co.;NYC,USA; 1988-89
BUSINESS COUNSELLING
• Marketing Counsellor; 100-Year Brands Associations, Koska
• Brand Counsellor; Yapı Endüstri Merkezi, İpliksan and Dovi Furnıture
 Project Manager; Skyturk 360; University Contest;.
• Supervisor; IPSOS KMG Research Co.
 Supervisor; Coca Cola Studio Works
ACADEMIC PRACTICES / EXPERIENCES
 Instructor; Isık University, Institute of Soc.Sciences, MBA Prog. Istanbul ;
2010-…..
 Instructor; Galatasaray University, School of Communications, Istanbul ; 19982009
 Instructor(adjunct); Yeditepe University, School of Business in German,
Istanbul ; 1996-2006
 Instructor(adjunct); Bilgi University, School of Communications, Istanbul ;
1999-2003
 Research Assistant; Yildiz Tech. University, Dept.of Mathematical Eng.,
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Istanbul ; 1996-2006
ACADEMIC COURSES TAUGHT
 Linear Algebra
 Analitical Geometry
 Differential Equations
 Financial Math (in German)
 Business Math.(in German)
 Mathematics 1 & 2
 Media Statistics
 Statistics
 Advertisement
 Marketing & Advertising Research
 Comprehensive Marketing Communications
 Crisis Management
 Principles of Marketing (MBA)
 Strategic Brand Management (MBA)
 Business Research Methods
 Marketing Project Management
ACADEMIC WORKS
• “On Marketing & Researchs”; Book; Lebib Yalkın Publishing Co.;Nov.2001
•” Economics of Newspapers at the Age of Electronics”; Istanbul 2007.
•” Media Planning”; Lecture Notes;Dec.2008.
 “Advertising Research and Frequency” and “ How Advertising Works” ; Colin Mc
Donald; Translated by Pınar Tokal (ongoing)
LANGUAGES
• Turkish (Native)
• German
 English
REFERENCES
• All supporting documents relating to “education and work practices/ experiences” are
available upon request.
• Additional (personal) references are available upon request.
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