PMO Executive Council™ Key Developments in the PMO 2007 Update for Chief Information Officers Study Objective Once a year, the PMO Executive Council provides the chief information officers at our member companies with an update of the key challenges, developments, and innovations affecting the PMO function. These updates are tailored to provide quick insight into some of the critical strategic management challenges facing PMO executives today. Our research in 2007 outlined three leading objectives that provide a roadmap for redefining the PMO organization’s role within the enterprise. Rightsizing Project Rigor Maximizing the Value of PPM Tools Driving Project Manager Performance * Pseudonym. Featured Prof iles Alpha Company* Beta Company* Delta Company* Epsilon Company* Gamma Company* Kappa Corporation* Sigma Corporation* Theta Corporation* PMO Executive Council Creative Solutions Group Analysts Amy Davis Kirk Duplessis Vivek Swaminathan Graphic Design Specialist Todd Burnett PMO Executive Council www.pmo.executiveboard.com Washington, D.C., United States Telephone: +1-202-777-5000 Fax: +1-202-777-5100 Chicago, United States Telephone: +1-312-730-9000 Fax: +1-312-730-9100 San Francisco, United States Telephone: +1-415-293-5825 Fax: +1-415-293-5826 Publications Editor Andrea Cunningham Consultants Pallavi Kapnadak Kabeh Vaziri Practice Manager Matthew McWha Managing Directors Jaime Capellá Wayne Gore Executive Director Shvetank Shah London, United Kingdom Telephone: +44-(0)20-7632-6000 Fax: +44-(0)20-7632-6001 New Delhi, India Telephone: +91-124-417-8500 Fax: +91-124-417-8501 Note to Members Legal Caveat This project was researched and written to fulfi ll the research requests of several members of the Corporate Executive Board and as a result may not satisfy the information needs of all member companies. The Corporate Executive Board encourages members who have additional questions about this topic to contact the Board staff for further discussion. Descriptions or viewpoints contained herein regarding organizations profi led in this report do not necessarily reflect the policies or viewpoints of those organizations. The PMO Executive Council has worked to ensure the accuracy of the information it provides to its members. This report relies upon data obtained from many sources, however, and the PMO Executive Council cannot guarantee the accuracy of the information or its analysis in all cases. Furthermore, the PMO Executive Council is not engaged in rendering legal, accounting, or other professional services. Its reports should not be construed as professional advice on any particular set of facts or circumstances. Members requiring such services are advised to consult an appropriate professional. Neither the Corporate Executive Board nor its programs are responsible for any claims or losses that may arise from a) any errors or omissions in their reports, whether caused by the PMO Executive Council or its sources, or b) reliance upon any recommendation made by the PMO Executive Council. Confidentiality of Findings This document has been prepared by the Corporate Executive Board for the exclusive use of its members. It contains valuable proprietary information belonging to the Corporate Executive Board, and each member should make it available only to those employees who require such access in order to learn from the material provided herein and who undertake not to disclose it to third parties. In the event that you are unwilling to assume this confidentiality obligation, please return this document and all copies in your possession promptly to the Corporate Executive Board. © 2007 Corporate Executive Board. All Rights Reserved. PMOEC191GIAH Table of Contents Letter to Chief Information Officers Emerging Challenge: Building the Next Generation of Project Management Capability • 1 Challenge I: Disciplining Project Delivery • 2 Challenge II: Leveraging Project Portfolio Management Tools • 3 Challenge III: Building High-Performance Project Managers • 4 Key Challenges for the PMO Organization in 2007 • 5 Assessing Project Risk • 6 Letter to Chief Information Officers Once a year, the PMO Executive Council provides the chief information officers at our member companies with an update of the key challenges, developments, and innovations in the PMO function. These updates are tailored to provide quick insight into some of the critical management challenges facing PMO executives today. Our research in 2007 defined three principal initiatives that progressive companies are pursuing to leverage the full potential of their PMOs. A Focus on the Practical Rightsizing Methodological Rigor • 7 Removing Administrative Burden • 8 Refreshing Metrics • 9 Calculating Capacity • 10 Interviewing for Key Competencies • 11 Defining Project Success • 12 As always, we have focused our work on providing excerpts of practical, actionable tools and profiles to enable members to quickly and efficiently implement the practices and strategies they find most relevant to their needs. We are happy to provide further detail and discuss the issues addressed in this summary and are delighted to continue working with you and your PMO team. Communicating with Project Sponsors • 13 Matthew McWha Practice Manager November 2007 Wayne Gore Managing Director Key Developments in the PMO Emerging Challenge: Building the Next Generation of Project Management Capability The increasingly projectized corporate work environment is driving demand for project managers to unprecedented levels. At the same time, companies are placing more accountability for value delivery on the project management function, necessitating development of the next generation of PMO. Project Manager: Strategic Company Asset Project managers are the most critical resource for project success yet remain a scarce skill set… …as outsourcing does not provide end-to-end solutions due to criticality of institutional domain knowledge for role… Strategic Value of Scarce Resources Project Manager Outsourcing PMO Executive Council Survey, 2006 PMO Executive Council Survey, 2006 5.0 Project Manager Business Subject-Matter Expert Despite outsourcing trends for other project team skill sets, more than 80% of project managers are internal staff. Production Staff Average Strategic Value to 2.5 Project Outsourced Project Manager FTEs 18.2% IT Subject-Matter Expert In particular, senior project managers are scarce. 81.8% 0.0 0% 10% 20% 30% 40% Internal Project Manager FTEs 50% Percentage of Respondents Citing as Most Scarce Resource n = 63. …underscoring the importance of leadership and business skill gaps Leader Versus Task Master Business Partner Savvy “It’s rare to find a great project manager who is also an effective mentor and leader. Out of the 75 project managers in my organization, only three of them embody the true description of leadership. Naturally, they have been labeled high performers and are destined for the executive level.” PMO Executive Fortune 500 Construction Company “My ‘experienced’ project managers are only experienced for the business unit they currently serve. Once they are moved to a different LOB, they become junior project managers all over again. Knowing the business they serve is an essential tenant of the project manager role.” PMO Executive Fortune 500 Retail Company Source: PMO Executive Council research. PMOEC191GIAH © 2007 Corporate Executive Board. All Rights Reserved. 1 Key Developments in the PMO Challenge I: Disciplining Project Delivery Growth in project demand is continuing to outpace budget growth while projects are becoming larger and more complex. Though the number of projects being managed is in line with business objectives, the number of successfully delivered projects continues to fall far below expectations. Still Not Good Enough Project demand continues to outstrip budget growth… Funding and Project Volume Growth Estimates for 2007 by Sector Percentage Increase from 2006 Growth in Project Volume 27% Budget Growth 10% 7% 16% 16% 15% 14% 7% 13% 4% 11% 10% 9% 10% 4% (6%) Cross-Industry Average Chemicals and Energy Financial Services Government and Public Sector Health Care High Tech Materials Retail …amidst high project complexity and lackluster performance Required Time from Initial Planning to Completion Project Performance 2003–2006 6–12 Months 2–6 Months 7% 14% Projects That Remain Troubled (Fail to Meet Expected Budget, Schedule, Scope, or Quality) > 1 Year 25% 36% 62% 43% < 2 Months Projects Completed Successfully More than one-third of projects take more than one year to complete. 7% 6% Projects That Are Terminated with Reason Projects That Fail Outright “While we have improved at project execution, our project success rates are hovering around the 60–70% range—not where we need to be. We are reexamining our methodologies to get closer to the 90% range and get our entire organization more disciplined in the way projects are executed.” PMO Executive Leading Pharmaceutical Company Of those surveyed, 38% of projects did not complete successfully. n = 109. PMOEC191GIAH © 2007 Corporate Executive Board. All Rights Reserved. Toward a 90% Goal Source: PM Networks, May 2006; The State of Project Management 2006, Center for Best Practices; PMO Executive Council research. 2 Key Developments in the PMO Challenge II: Leveraging Project Portfolio Management Tools In an attempt to drive clarity in an increasingly complex project management environment, many organizations are investing in large, expensive project portfolio management tools. While these tools promise to ease resource management concerns and optimize project portfolios, these benefits have yet to materialize. Not Yet Delivering on the Promise Because project delivery continues to be a core challenge across the portfolio… …organizations increasingly adopt commercial project and portfolio management tools… Projects Completing on Time and on Budget Tool Usage Percentage of Institutions, PMOEC Survey of Heads of PMOs, 2007 Percentage of Institutions, 2006 Versus 2007 March 2006 (n = 74.) More than one-third of projects did not complete successfully. May 2007 (n = 90.) 48% 42% 35% Organizations using commercial PPM tools increased by 16% from 2006 to 2007. 38% 32% 38% 23% 65% 13% 62% 3% On Time On Budget 1% None n = 53. Informal Spreadsheets Custom-Built Software Tool Commercial PPM Tool …only to find that vendor promises are not always delivered in practice Not a Panacea for Success “We assumed that purchasing the latest, greatest PPM tool would remedy our process deficiencies, but one year and $500,000 later, we have the same bad processes and an unused tool.” PMO Head Fortune 500 Retail Company Source: PMO Executive Council research. PMOEC191GIAH © 2007 Corporate Executive Board. All Rights Reserved. 3 Key Developments in the PMO Challenge III: Building High-Performance Project Managers As the economic environment has become more volatile, the project environment has evolved to include more cross-functional, customer-facing initiatives. Successful project delivery has become more critical to business success than ever before, necessitating the development of high-performing project managers. A Volatile Portfolio Increased uncertainty about the economy’s direction… …leads companies to hedge their funding decisions… Blue Chip Indicators Growth Forecasts Top Enterprise Priorities for 2007 2007 U.S. GDP Forecast, January–August 2007 Corporate Executive Board Analysis Downward Revision 3.4% 1. Building mechanisms to mitigate risk of economic downturn Jan. ’07 2.5% 2. Innovating business models to serve multiple customer markets U.S. GDP Growth 3. Resolving execution challenges in China 2.0% 2006 (Actual) 4. Increasing vigilance in executive compensation disclosures Aug. ’07 5. Examining the efficacy of IT investments 2007 (Forecast) …which, coupled with growing project complexity and criticality… …exacerbates uncertainty and pressure on the PMO Evolution of Typical Projects PMOEC Analysis Not Getting Any Easier 2002 2007 • Single silo • Back-office processes • Medium-sized projects with minimal dependencies • Cross-silo • Front-and back-office process integration • Larger projects with complex dependencies “It’s not just that business is getting more complex, but that the next layer of opportunities for IT happen to be in a more complex part of business. It has become more complex to define processes, drive consensus, develop solutions, and communicate across silos.” Chief Information Officer Retail Corporation Source: “Blue Chip Economic Indicators,” Reuters, 2007; Corporate Executive Board’s State of the Enterprise: The 2007 Agenda; CIO Executive Board research; PMO Executive Council research. PMOEC191GIAH © 2007 Corporate Executive Board. All Rights Reserved. 4 Key Developments in the PMO Profiled below are leading practices the PMO Executive Council has identified over the course of 2007 that best define the evolution of a progressive PMO organization. Key Challenges for the PMO Organization in 2007 I. Disciplining Project Delivery II. Leveraging Project Portfolio Management Tools III. Building High-Performance Project Managers Highlighted Practice Highlighted Practice Highlighted Practice * Close-Ended Complexity Assessment Alpha Company determines the appropriate methodological rigor by using an up-front complexity filter. * Lightweight Portfolio Visibility Epsilon Company streamlines data input requirements to increase returns on metrics gathering activities. Case Examples * * MethodologyTailoring Directives Case Examples * Kappa Corporation uses real-life case studies to screen project manager candidates. Case Examples * Theta* * Pseudonym. 5 * Competency-Based Case Interviews Tool-Informed Demand Management Project Manager Time Reallocation PMOEC191GIAH © 2007 Corporate Executive Board. All Rights Reserved. Kappa Corporation Success-Aligned Incentives Informed Stakeholder Communication Management Key Developments in the PMO Assessing Project Risk Alpha Company* conducts an up-front complexity assessment of all projects, in addition to the standard size assessment, allowing it to drive greater visibility into possible project delivery risks and assign a project methodology suitable to the needs of the project. Look Beyond Project Size Alpha Company accurately measures project delivery risk through close-ended questions and clear criteria Project Size Criteria Project Complexity Small Medium Large Criteria < 24 24–170 > 170 < $500 $500–$1,000 > $1,000 1. Requirements Complexity 3. Elapsed Project Duration (Months) <4 5–12 > 12 4. Project Team Size <4 5–15 > 15 1. Work Months 2. Budget Low Intermediate High Straightforward and well understood by project team Complex and well understood by project team Complex and not well articulated 2. Number of Projects Impacted 0 1 >2 3. Interfaces to Existing Systems 0 1–3 > 3 or external 4. Internal and External Groups to Coordinate 1 2–4 >4 N/A or batch processing only Simple online query and update Complex processing— Internet and distributed systems N/A or < 50 entities 50–100 entities > 100 entities 7. Online Response Time > 7 seconds 3–7 seconds < 2 seconds 8. System Availability N/A or < 95% 98% > 99% 9. Number of Daily Transactions < 1,000 1,000–50,000 > 50,000 < 30 days outage tolerable 1 week outage tolerable 1 day outage tolerable N/A, good quality, simple to convert or automatable Fair complexity, average complexity, average to convert Poor quality, very complex, difficult to convert 5. Processing Type Complexity Matters 6. Data Complexity “If projects are categorized only by size, you overlook the risk of smaller, more complex projects that can have an impact on multiple systems or multiple business units.” Senior Manager, IT Best Practices Alpha Company 10. Business Criticality 11. Data Quality and Conversion * Pseudonym. PMOEC191GIAH © 2007 Corporate Executive Board. All Rights Reserved. Source: Alpha Company; PMO Executive Council research. 6 Key Developments in the PMO Rightsizing Methodological Rigor During the project scoping phase, Beta Company* uses a simple, six-question suitability filter to determine whether a project should follow the light or full methodology. A workshop is then held to specifically tailor the project delivery methodology. Seeking Clearance for Takeoff A suitability filter helps project managers choose a methodology track… …and appropriate deliverables are selected in a focused meeting… Light Methodology Suitability Filter Methodology Rightsizing Workshop Statement The project does not require a feasibility study (e.g., it is a tried and tested solution). Yes Participants No All responses must be “Yes” to approve use of light methodology. The project is using existing technology, environments, and systems. The project will only make changes to an existing application and will not make fundamental changes to the system. The project will be delivered in a single implementation. Design Authority Representative Program Manager Project Manager Architect The project does not involve implementing a new third-party package solution. Finance Manager The project is being delivered solely for Beta Company’s use and benefit. Business Analyst …with project managers obtaining sign-off to exclude waiverable deliverables to create a formal management plan Terms of Reference A Deliverable Application Owner Service Management Manager Applications Service Manager Gateway Manager Project A Project A Project A Management Plan Program Manager: Accountable Project Manager: A A Operability Checklist Signature: Design Manager Project Authority Project: Web Site Interface Update Project Manager: John Smith Deliverable: System Infrastructure Definition Approver: John Finn Executive Sponsor Deliverable Waiver Completed Date Excluded Deliverable Project Management Deliverables RACI Chart Service-Level Agreement I R R Implementation on Readiness Review I A I User Acceptance Specifications C A A R A * Pseudonym. PMOEC191GIAH © 2007 Corporate Executive Board. All Rights Reserved. This document serves as the final methodology roadmap for the project. Reviewer C Contribute Approve I Inform Source: Beta Company; PMO Executive Council research. 7 Key Developments in the PMO Removing Administrative Burden Delta Company* introduces the project planner role to ease the administrative burdens of project managers. Project planners support project managers by taking on activities such as project scheduling and planning, PPM tool updates, ad hoc metrics and reports production, and tagging and formatting resources to ensure up-to-date information. Off-Loading Administrative Activities Delta Company uses a small number of multifunctional project planners… …to improve consistency across the entire project management community… Description of Role Multiplier Effect 1 Illustrative Project Scheduling and Planning Projects Project Managers 2 Project Updates in PPM Tool Project Planner 3 Ad Hoc Metrics Generation 4 Tagging and Formatting of Resources Seven project planners assist 70 project managers in handling 140 projects. …leading to a 15% increase in time available for external stakeholder management Project Manager Time Allocation External Responsibilities • Stakeholder Management • Vendor Management Internal Responsibilities • Risk Planning • Resource Allocation • Communication Planning • Issue Management • Day-to-Day Management Before Planners External Project Manager Time Allocation Planners provide support with risk planning, resource allocation, and communication planning. After Planners External 30% 45% 56% Internal 51% 14% Internal Administration 4% * Pseudonym. PMOEC191GIAH © 2007 Corporate Executive Board. All Rights Reserved. Positive Externalities • Data Consistency • Common Terminology • Immediate Communication • Early-Risk Identification Administration 8 Source: Delta Company; PMO Executive Council research. Key Developments in the PMO Refreshing Metrics Epsilon Company* applies metrics discipline by reevaluating data collection on a quarterly basis. Specifically, they restrict metrics collection to those metrics that are currently used while new metrics are introduced only as needed. Measures That Matter Epsilon Company revisits its metrics on a quarterly basis to ensure ongoing applicability Metrics Decision Rules Do we currently track this metric? Yes No Actionable • Does it provide actionable data? • Have we utilized this data for specific decisions? Yes Retain Metric Decision Enabling Does the metric translate technical project data into business risk implications that executives can leverage for mitigation trade-off decisions? No Yes Predictive Does the metric provide directional guidance on readiness to meet future threat scenarios? Drop Metric Yes Adopt Metric Consider alternative metrics that provide a contextual framework for metrics to facilitate short- and long-term trend identification. No Discard unless the metric serves a specific and useful purpose. * Pseudonym. PMOEC191GIAH © 2007 Corporate Executive Board. All Rights Reserved. Consider replacing metric with one that highlights “early-warning symptoms” along with specific types of risks to forewarn management of potential negative outcomes to be mitigated. No Modular Does the metric have features that can be integrated with other metrics to synthesize overall project, portfolio, and PMO performance? Yes Revisit reasons for considering metric to determine its decision-enabling characteristics. Start by understanding specific needs of different audiences and their information requirements. No Comparable Over Time Does the metric capture historical trends in performance? Yes No Source: Epsilon Company; PMO Executive Council research. 9 Key Developments in the PMO Calculating Capacity By outlining the value of individual projects, Gamma Company* gets a deeper understanding of how to prioritize strategic projects. The activity value matrix presents a uniform method to evaluate projects using a consistent set of criteria. Skill-based resource requirements are incorporated into this procedure to match supply of resources with the portfolio. Window into the Future Gamma Company considers operational realities… Activity Value Matrix Investor Map Items Total Prioritization—Estimated Total($): $$$$ Activity Level of Effort Activity Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Sum $$$$ $$$$ $$$$ $$$$ $$$$ Current Year Potential Future Year Planned Metric Maturity Level Strategy 1 Strategy 3 Strategy 2 Strategy 4 Regulatory Infrastructure Product Capabilities Customer Experience Transformation Strategy 5 Strategy (Circle One) Activity Name: Project Type (Circle One) Business Model/Process Transformation Technology Impact Yes Cumulative 30 Score No Business Capability Value Description The value of each activity is described to driving understanding individual projects and how well they align to strategy. Resourcing is informed using high-level, role-based estimates. -10 No Scoring Data Available Not Recommended Current Year Planned Actual Bucket Color by: Level of Effort Indicator Size by: Prioritization—Estimated Total($) …to determine project candidate selection, prioritization, and initiative spend Portfolio plans are charted for current and future project needs. Multiyear plans alleviate resource issues up front. Decisions • Project Selection • Portfolio Prioritization • Initiative Spend Activity Value Matrix + Investor Map = What-If Scenario Plans in ProSight Strategic Project Governance Team, Consisting of Senior-Level VPs and Managers * Pseudonym. PMOEC191GIAH © 2007 Corporate Executive Board. All Rights Reserved. Source: Gamma Company; PMO Executive Council research. 10 Key Developments in the PMO Interviewing for Key Competencies Kappa Corporation To assess a project manager candidate’s proficiency in critical competencies, Kappa Corporation* incorporates case-based, behavioral interviews into the hiring process. These case interviews are based on real-life projects delivered by their organization and are designed to highlight the most important skills for successful project management at Kappa. Round Peg, Round Hole PMO identifies new-hire competency requirements… …and develops a corresponding interview guide based on recent project scenarios… Critical Competencies Required Partial List Case Interview Guide Evaluation Approach Scenario: Critical resource conflict Problem Solving Business Judgment Ownership and Accountability Influencing Skills Your project is two weeks away from beginning testing. While confirming resource assignments, you discover a conflict. The testing resource assigned to your project is working on a different project that has now made him unavailable for eight weeks. This is the only testing resource in the organization that has the skills required to complete testing for your project. What do you do? • Poise with Executive Audience • Ability to Inspire Trust • Verbal Communication Observe During Interview Questions Scenario criteria include the following: • Based on recent, mission-critical project • Encompass “tough call” situation • Require broad skill-set to manage Case Project: External Web Site Security Authorization Upgrade Competencies • Via Case- and Behavior• Based Interview Questions • • Assess 1 …to appraise candidates proficiency level and cultural fit for project environment 360-Degree Candidate Interview Candidate Evaluation 2 Each case interview is followed up with a series of behavior-based questions to further assess candidate’s experience and proficiency. Illustrative Fails to Meet 3 Meets Exceeds ? PM Candidate Manager and peerlevel participation generates buy-in for hiring decisions and provides a litmus test of candidate fit to current environment and team dynamics. Partially Meets Problem Solving Business Judgment Ownership and Accountability Influencing Skills Internal Customer Representative Hiring Portfolio Manager EPMO Representative (Peer Level) Poise with Executive Audience Ability to Inspire Trust Verbal Communication * Pseudonym. PMOEC191GIAH © 2007 Corporate Executive Board. All Rights Reserved. Source: Kappa Corporation; PMO Executive Council research. 11 Key Developments in the PMO Defining Project Success To reinforce a sense of ownership and commitment to full project outcomes, Sigma Corporation* employs a practice to define “success” for both the project and the individual project manager role. At the beginning of a project at Sigma Corporation, the project manager facilitates an up-front agreement on the definition of success key with project stakeholders, which is backed up by clear, quantifiable, and measurable metrics. Beginning with the End in Mind The business sponsor, project manager, and project stakeholders define success for each project up front… …setting realistic expectations for project success in the project charter 2 • • • • Project Stakeholder Priorities Updating customer operations protocols Establishing monitoring and controls Standardizing infrastructure requirements Adhering to architecture and development standards Priority levels indicate relative importance of success dimensions. 1 Project-specific charter outlines consensus-driven definition of success. Project Success Matrix Illustrative • • • • • Project Manager Priorities Setting and facilitating realistic success measures Providing a voice of experience Facilitating trade-off negotiations Ensuring alignment to strategic objectives Surfacing program-level interdependencies (with assistance from program managers) • • • • • Project Sponsor Priorities Driving value realization Improving service-level agreements Ensuring customer satisfaction Boosting revenue Approving final sign-off on success measures Parameter Description Objective Priority Acceptable Variance Schedule Planned versus actual completion date 40 Weeks 2 +/– 5% Cost Planned versus actual cost $2.4 Million 3 +/– 5% Business Value Incremental annualized revenue 6 months after release $1.5 Million 1 +/– 5% Quality Post-release patches 90 days after deployment 2 5 +/– 50% Application Response Time Average user response time for North America 2 Milliseconds 4 +/– 10% Customer Support Reduction in level 1 technical support calls 10% 6 +/– 20% Service-Level Agreements Web site uptime goal 99% 7 +/– 30% 3 Clearly defined variances serve as guardrails for in-flight decisions. * Pseudonym. PMOEC191GIAH © 2007 Corporate Executive Board. All Rights Reserved. Source: Sigma Corporation; PMO Executive Council research. 12 Key Developments in the PMO Communicating with Project Sponsors Theta To equip project managers with effective tools to better inform their ongoing communication with project stakeholders, the Theta Corporation* PMO leverages analysis and segmentation of stakeholders to drive project manager stakeholder communication strategies. Mapping the Stakeholder Terrain Formal assessment helps project managers prioritize efforts for customized stakeholder management strategy and communication Stakeholder Assessment Illustrative Project: SAP Financials Implementation Name: Francisco Santos 3 Stakeholders are classified into priority segments to tailor communication strategies accordingly. Department: Internet Business Solutions Group Title: Senior Consultant, Operations Supplier Supportive Project Sponsor Developer Neutral Customer Sponsor’s Boss Resistant Financier Auditor Super User Other: ___________ Supportive Change Posture Neutral Make or Break Executive Sponsor Segmentation Matrix Influential Deliberate effort to identify point of view facilitates understanding of how project will impact stakeholder. Change Posture Impacted 1 Priority Segmentation Type of Stakeholder Resistant Low Medium High Degree of Influence User 2 Recognizing primary influencers aids development of communication tactics to improve or maintain change posture. Personalized Communication 4 Motivations and Incentives • Reduce administrative burden • Recognition of consecutive project success to aid 2008 promotion opportunity • Boost employee morale across department Primary Influencers • Laura Shah, Director, Operations • Deborah Goldstein, Team Manager, Customer Service Weekly update e-mail Trigger-based phone call Weekly update phone call Trigger-based e-mail Standing in-person meeting Ongoing e-mail CC Assessments are for internal project manager community use only and are shared across project teams. Strictly Confidential * Pseudonym. PMOEC191GIAH © 2007 Corporate Executive Board. All Rights Reserved. Communication Preferences Source: Theta Corporation; PMO Executive Council research. 13 PMO Executive Council Washington, D.C. • Chicago • San Francisco • London • New Delhi w w w.pmo.executiveboard.com PMOEC191GIAH