EFFECTIVE JANUARY 1, 2011
Determine Your Advertising
Cost in Four Easy Steps
Thomas Barr..................................................................Publisher
1. Personnel
Nancy Gray.........................................................Sales Consultant
Laura Felts..........................................................Sales Consultant
Ken Daniels.............................................Classified Ad Consultant
Brenda Roberts........................................................Graphic Artist
Stephanie Storm......................................................Graphic Artist
2. Representatives
Kentucky Press Association
101 Consumer Lane • Frankfort, KY 40601
(502) 223-8821
3. Commissions/Term of Payment
Annual Spending
(a.) The newspaper WILL NOT be responsible for typographical or other errors beyond
cancellation of the charge for an ad. Nor will they be responsible for more than one
incorrect insertion. An advertiser must give notice of error in time for correction of next
insertion.
(b.) The newspaper will not be responsible for claims resulting from a typographical
error beyond the cost of the space involved and affected by the error.
(c.) The newspaper shall accept no liability for its failure for any reason to insert an
advertisement.
(d.) When proofs are submitted, the advertiser assumes all responsibility for any errors
in the ad that may have been overlooked. Corrections will be made when specified on
proofs.
5. Advertising Rates
Local display advertising rates are based on volume of spending per year. The following
rates are offered on local retail businesses, regional advertisers, political advertising,
etc. not going through an advertising agency charging commission.
(a.) R.O.P. ads in The Pioneer News and The Extra are on a 6 column format - classifieds
on an 8 column. The Pioneer News has a distribution of 7,091. With The Extra,
advertisers are assured total market coverage of over 24,014 homes within Bullitt County
including routes in part of adjoining counties.
Monday
Wednesday
M/W Combo
<$500
$15.00
$10.50
$22.04
$500
$13.95
$9.77
$20.50
Step
$1,000
$13.80
$9.66
$20.28
1
$2,000
$13.50
$9.45
$19.84
$3,000
$13.20
$9.24
$19.40
$5,000
$12.90
$9.03
$18.96
$7,000
$12.60
$8.82
$18.52
$10,000
$12.30
$8.61
$18.08
$15,000
$12.00
$8.40
$17.64
$20,000
$11.70
$8.19
$17.20
$30,000
$11.40
$7.98
$16.76
$40,000
$11.10
$7.77
$16.31
$50,000
$10.80
$7.56
15.87
*All Spending (color, online, preprints, etc.) counts towards fulfillment
4. Advertising Rate Policies
Errors
M/W Combo $22.04
Determine Your Discount Based on Your Annual
Spending Level and Number of Newspapers
(a.) Commissionable discount is available at 15% off the national rate only. Local retail
rate is non-commissionable. No camera ready discount. No charge for composition.
(b.) Advertising is payable at time of purchase unless the advertiser or his agency has
established credit with the publisher. Credit is gladly available for qualified customers.
Accounts outstanding over 28 days are subject to a 1 1/2% monthly service charge.
Credit will not be extended to past due accounts.
(c.) Billing will be on a monthly calendar cycle. Publisher reserves the right to collect in
addition to the amount due, reasonable cost of collection including attorney’s fees and
costs of litigation.
(d.) Political advertising and “Going Out of Business” advertising is accepted only with
payment in advance. Going out of business ads must have G.O.B. license number on
each one.
(a.) CANCELLATION - Any advertisement set and then canceled will be charged to
the advertiser at $2.00 per column inch.
(b.) POLITICAL ADVERTISING - All political advertising must be paid in advance.
Political ads must have the name of the person, group or committee purchasing the
advertisement at the bottom of the ad.
(c.) PREMIUM POSITIONING RATES - The newspaper makes every effort to
honor page requests, but preferred positions are only guaranteed when possible, for
additional 25% surcharge.
(d.) BROKERED ADVERTISING - From groups or individuals will not be accepted.
(e.) CONTRACTS - Discounts available with signed contracts only.
Open Rate:
Wednesday $10.50
Monday $15.00
Choose Your Ad Size Discount
Step
2
Ad Size
Discount
16” - 32”
5%
64.5” - 128” 15%
Ad Size
Discount
32.25” - 64.25” 10%
Full Page
25%
Must be on a spending based contract. Minimum ad size 1x3
Step
Add Color for 30% of net cost of ad
3
Minimum Charge of $40 per paper.
Color capacity may be limited.
(Maximum cost per paper $225 with no setup fee)
Step
Place your ad in our online
Marketplace for $8 per website per ad.
4
www.pioneernews.net
Retail and Classified Display ads will be placed online for $8 per issue.
Your ROP ad will appear on our website in the Marketplace for 7 days.
The Marketplace features print display ads on all pages of our website. Ads rotate every 6
seconds, are searchable by name and key word search and can be saved, printed and emailed.
Premium Advertising Space on
www.pioneernews.net also available
12. R.O.P. Depth Requirements
Frequency Rates
Monday
26 Week
Frequency
52 Week
Frequency
Wednesday Triple Combo
$12.62
$9.45
$18.48
$11.93
$9.33
$18.04
Preprint Insert Rates (PN)
Number of Pages
($100 Minimum)
1-9
Single Sheet
4 Page Tab
8 Page Tab
12 Page Tab
16 Page Tab
20 Page Tab
24 Page Tab
28 Page Tab
32 Page Tab
36 Page Tab
40 Page Tab
$41.00
$52.00
$57.00
$64.00
$74.00
$81.00
$83.00
$87.00
$93.00
$99.00
$104.00
Annual Number of Inserts
10-35
36+
$35.00
$47.00
$52.00
$59.00
$66.00
$74.00
$76.00
$83.00
$86.00
$93.00
$96.00
$34.00
$44.00
$49.00
$57.00
$64.00
$72.00
$74.00
$77.00
$79.00
$80.00
$82.00
Preprint Insert Rates (Extra)
Number of Pages
($100 Minimum)
Single Sheet
4 page tab
8 page tab
12 page tab
16 page tab
20 page tab
24 page tab
28 page tab
32 page tab
36 page tab
40 page tab
1-9
$42.00
$52.00
$63.00
$71.00
$80.00
$93.00
$102.00
$132.00
$147.00
$157.00
$162.00
Annual Number of Inserts
10-35
36+
$41.00
$47.00
$52.00
$59.00
$75.00
$87.00
$97.00
$119.00
$139.00
$149.00
$156.00
$39.00
$44.00
$49.00
$57.00
$72.00
$82.00
$92.00
$116.00
$121.00
$143.00
$149.00
Standard Page: Minimum display advertisement acceptable: 1 column x 1”. Advertisements over 19.25”
deep may be billed full column depth of 21 1/2”. Advertisements must measure a minimum of as many
inches deep as columns wide.
13. Contract and Copy Regulations
All Advertisers receiving contract rates must have signed contracts. Contract advertisers subject to extra
assessment at termination of contract according to rate earned. Alcohol and tobacco advertising accepted.
The newspaper reserves the right to accept, classify, cancel, edit or reject any advertising copy submitted,
and to place the word “Advertisement” on any ad.
Newspaper shall have no liability whatsoever, by reason of any error in connection with any advertisement
including, (without limitation) failures to publish advertising on desired dates, failures of equipment or
systems of Seller or its suppliers, causes not within the control of the Publishers, omissions or additions to
advertisements. The publisher cannot be held liable for errors that occur when copy is received by phone.
Written requests for adjustments must be made within five days of publication of the erroneous
advertisement. The Pioneer News will not be responsible for errors after the first publication of a repeat ad.
The advertiser assumes full and complete responsibility for advertising content against demands, claims or
liability arising from the publication of said advertising copy. The advertiser shall reimburse the publisher in
settlement of claims or in satisfaction of judgments obtained by reason of the publication of such advertising
copy together with all expenses incurred in connection therewith, including, but not limited to attorney’s fees
and cost of litigation.
Photographs of individuals for advertising use must be accompanied by a release from the individual.
Release forms are available from the advertising department. One year subscription with contract.
20. Circulation
The Pioneer News is published twice weekly with a distribution of 7,091. The Pioneer News is
delivered by second class mail on Mondays and Wednesdays.
The Extra is a free circulation shopper and reaches 24,014 homes in Bullitt and parts of adjoining
counties. The Extra is delivered by third class mail and by carriers on Mondays.
(c.) NATIONAL ADVERTISING RATE - (15% Commission) $17.65 per column inch for Monday
publications $12.35 per column inch for Wednesday paper, $25.93 per column inch for triple combo.
(d.) PRODUCTION CHARGES
Screens, Reverses, PMT’S................................$3.50 ea.
Reproductions, Increases.................................$5.00 ea.
Repeat Strip-ins..............................................$1.00 ea.
Photo Charges:
Black and White Photo...................................$5.00 ea.
Making Photo................................................$8.00 ea.
(e.) TV LISTINGS - See Ad Rep for advertising rates
(f.) PREPRINT INSERT RATES - We offer total distribution of preprinted inserts. 32,000 inserts needed
for total market coverage. PLEASE PROVIDE 2% overage on pre-prints for spoilage.
6. Group Combination Rates
14. Deadline/Closing Time
Statewide Classifieds
Reach over 1.1 million homes through 68 Kentucky newspapers dailies and weeklies - $250 for 25 word classified - $7.00 per
additional word.
The Pioneer News...........................................................................12p.m. Mondays
(Published every Wednesday)
The Pioneer News and The Extra (TMC)...........................................12p.m. Thursdays
(Published every Monday)
Classified Advertising
Monday Edition............................................................................12 noon Thursdays
Wednesday Edition........................................................................12 noon Mondays
7. Color Rates
Pioneer News
Process Color........................................$225.00
Process color contract: 12 - 26X...............................$150 per insertion
(Place is not guaranteed with color contract.)
Ads that require proof must be submitted two days prior to deadline. This includes ad copy and photos for
ads. Camera ready ads must be in .PDF format. All photos must be in .JPG or TIFF format.
10. Special Services
15. Mechanical Requirements
(a.) PROOF SHEETS - Proofs will be shown when requested on advertisements
submitted 48 hours prior to deadline applying in full accordance with deadlines
outline.
Proofs are meant for checking prices, grammar and correctness in layout. Under
no circumstances are they intended for rewrite and redesign
purposes. Note: All submitted copy is to be edited prior to typesetting.
Typographical errors made by The Pioneer News will be corrected at no charge.
Author’s alterations to typeset copy will be charged at actual labor cost. Proofs
are only shown on quarter page ads or larger
(b.) TEARSHEETS - Up to 5 free; more than 5 are 20¢ each and must be
requested when advertisement is submitted. Any tearsheets requested after
publication will be 35¢ each.
(c.) WE PRINT SECTIONS
Commercial web printing plant.
Inserting and mailing.
Four-color availability.
Single Sheet Inserts printed and inserted.
Rates, quantities quoted on request.
Offset printing. Six column format ROP; 8 column format classifieds. Slick proofs, SAU units are preferred.
Size of printed area 10.38” x 21.5”.
Black and white photographs or halftone screens from 65 to 85 lines are preferred for best reproduction.
Col..............................................................................................................................Inches wide
1......................................................................................................................................1.64
2......................................................................................................................................3.39
3......................................................................................................................................5.14
4......................................................................................................................................6.88
5......................................................................................................................................8.63
6....................................................................................................................................10.38
Double Truck..........................................................................................................................21.76
16. Special Classifications
(a.) POLITICAL RATE - same as retail ROP or classified rate as earned per insertion. Political ads must be
paid in advance. Political ads must conform to all state and federal requirements and Pioneer News
acceptability standards.
(b.) CHURCH DIRECTORY - A listing each Wednesday of churches. A single block would be $8.25 Double block $16.50
(c.) NON-PROFIT RATE - organizations maintaining non-profit status may earn a special non-profit
organization rate of $9.00 for the Wednesday paper. $12.10 for the Monday publications and $17.00 for
the triple combo. 501c3 form required
2011 Rate and Special Features
The Pioneer News Classified Section is 8 Columns Wide with One Column Measuring 1.2”
1 Columns................................................................................1.2”
2 Columns..............................................................................2.50”
3 Columns..............................................................................3.85”
4 Columns..............................................................................5.14”
5 Columns..............................................................................6.45”
6 Columns..............................................................................7.76”
7 Columns..............................................................................9.07”
8 Columns............................................................................10.38”
THE PIONEER NEWS
EMPLOYMENT
1col. by 2” (1x2)
Rates for Recruitment Ads
4 Weeks
$120.00
Monday - $13.95 per col. inch
Wednesday - $10.45 per col. inch
2col. by 2” (2x2)
Best Value
4 Weeks
$200.00
Over 102,700 Readers Each Week!
Monday And Wednesday
$19.19 per col. inch
Includes $4 Per Week Internet
Signed Contract
12 Months...........................................................13th Month Free
6 Months.................................................................2 Weeks Free
3 Months...................................................................1 Week Free
Prices for Display Ads
Cards of Thanks/In Memory Ads
Monday Only - $13.29 per col. inch
Wednesday Only - $9.95 per col. inch
Monday & Wednesday
$18.28 per col. inch
Monday Only - $5.00 per col. inch
Wednesday Only - $4.00 per col. inch
Monday & Wednesday
$8.00 per col. inch
Legal Ads
Monday............................................................................................................................................................$13.29
Wednesday.........................................................................................................................................................$9.95
Combo..............................................................................................................................................................$18.28
Place your classified reader advertising through the Kentucky Classified Network. The KCN offers
opportunities to buy into other Landmark Community Newspapers, LLC. (LCNI) publications in the region
as well as add highlights and pictures to your ad to make it stand out. To place an ad or for pricing
information call toll free:
1-866-955-4237