Paola Ochy Isaacs
Cell Phone (507)6670-1035 Office Phone (507) 236-4650 paolaochy@cableonda.net
Profile: Business consultant with experience and skills in marketing, sales and customer service.
Particular strengths in the sales process, negotiation skills, business planning, brand development and market surveys.
MOST SIGNIFICANT EXPERIENCE
2006 – Present
Market study: Actual Panama Dairy Industry
Contracting client: Excelencia Empresarial
October 2010
Market study: Distribution of Nestlé baby formulas, Nestum and Gerber products in retail stores.
Contracting client: Nestlé Panamá
June - August 2010
Market study: Distribution of Nestlé baby formulas in pharmacies.
Contracting client: Nestlé Panamá
May -June 2010
Market study: Distribution of Gerber products in small retail stores in Panama.
Contracting client: Productos Alimenticios Pascual .
March 2010
Consulting work on developing the profile, job description, hiring and introduction of the Sales Manager for Parabrisas y
Carrocerías S.A.
Contracting client: Parabrisas y Carrocerías S.A
July 2009
Consultant for the National Center for Competitiveness (CNC) in their strategic productive chain program which facilitates the
implementation of business networks throughout the country.
Contracting client: Excelencia Empresarial
March 2009
Market Research Study for KFC.
This study was designed to help determine consumer acceptance of current menu and possible future changes.
Contracting client: Franquicias Panameñas
November 2008
Market Research Study for SAGICOR PANAMÁ.
This study was designed to help determine the existence of pension plans as a benefit for employees of insurance companies in Panama
and their design.
Contracting client: Excelencia Empresarial
November 2008
Research, Planning and Organizational study.
This study was designed to help Musmanni develop a new cafeteria model in Panama
Contracting client: Musmanni Costa Rica
August 2008
Market Research Study for Dairy Queen Panamá.
This market survey/study was designed to help the client improve their market planning strategies via surveys to determine new courses
of action for the brand
Contracting client: Franquicias Panameñas
August 2008
Market Research/Zones of Influence Study.
This market survey/study was designed to help the client improve their market planning strategies via surveys to determine viability of
new restaurants.
Developed for: Franquicias Panameñas
Paola Ochy Isaacs
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July 2008
Market/Consumer Preferences Study.
This study/survey was designed to help the client determine consumer preferences within their target market as part of their marketing
and sales plan for 2008-2009.
Developed for: SAGICOR PANAMA Insurance Company
Contracting client: Excelencia Empresarial
May 2008
Zones of Influence Study.
This market survey/study was designed to help the client improve their market planning strategies via surveys to determine zones of
influence.
Contracting client: Franquicias Panameñas (Pizza Hut, KFC, Quiznos)
February 2008
Feasibility Study.
This study was carried out to determine the feasibility of introducing of a new Restaurant Franchise in Panama. It included market
studies/surveys, focus groups, product tasting, pricing, menu mix, sales and income projections. It also went as far as making contact
with probable providers both locally and internationally and probable locations for the brand locally. Also it included visits to
international sites where the brand was already established.
Contracting client: Franquicias Panameñas (Pizza Hut, KFC, Quiznos)
July 2007 to January 2008
WORK EXPERIENCE
More than 10 years in sales and marketing in National and Multinational companies, leading sales teams that dealt in tangible as well
as intangible products.
Held the following positions:
Sales and Marketing Manager - Proserv Superior Foodservice
Modern Trade Sales Manager - Kraft Foods
Modern Trade Sales Manager - Unilever Central America
Service Markets Development Coordinator - Unilever Central America
Sales Advisor - Tagaropulos Foodservice
Sales Executive / Floor Manager – Supermotors/Mazda.
STUDIES AND DEGREES
Management Program - UTP and San Diego University since 2008.
Real Estate Broker license since 2007.
Life and Health Insurance license since 2007.
B.S. in Marketing from Universidad Santa Maria La Antigua, Panama, 1997.
Collage Preparatory from Colegio Las Esclavas del Sagrado Corazón de María, Panama, 1992.
HONOR DISTINCTIONS
First in class in School of Marketing in 1997, with GPA of 2.91/3.00
SUMMA CUM LAUDE as second in entire graduating class of 1997 from USMA.
SEMINARS AND COURSES
“Train the Trainer” - Excelencia Empresarial, Panama 2008
“Train the Trainer” – Door Training & Consulting, Panama 2008
“9 successful steps to export” - RGX, Panama 2007
“The FTA and how to do business with the USA” - Excelencia Empresarial, Panama 2007
“The Path to Success”, Salvatore Carbone - Humanet, Panama 2007
“Commercial planning for clients”,Kraft Sales Leadership Academy, Costa Rica 2004.
“Acclivus Sales and Negotiations”, Kraft Sales Leadership Academy, Panama 2003.
“Retail Excellence High End Trade”, Kraft Foods, Panama. 2003.
“Information Technology for Sales” SAP R3, Panama. 2003.
“Basic Kitchen” Caterplan Culinary Center, Mexico. 2001.
“Professional Sales” López Consultores & Associates. 2001.
“The 7 habits of highly effective people” Covey Leadership Inc. Panama 2000.
Paola Ochy Isaacs
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