o-week festival
tues 23 – thurs 25
february 2016
corporate stall and
promotional opportunities
unicentre.uow.edu.au
IT’S BACK!!!
The O-Week festival is the largest
social event on the University of
Wollongong (UOW) calendar, providing
your organisation a platform to reach
5000+ new and returning students!
Tues 23, Wed 24 & Thurs 25 February 2016
university of
wollongong’s
o-week 2016
Pool Party @ URAC
Heaps of Freebies
Daily Stalls
Interactive Displays
Held over 3 days on the iconic Duck Pond Lawn and surrounding precinct,
O-Week offers an exciting event line up of live music and entertainment,
stalls, challenges, competitions, interactive activities and heaps of freebies.
Partnering via sponsorship or stall for O-Week delivers your organisation
unique opportunities to market your product or service to these savvy
students aged 18-24. Access a target market who are knowledgeable,
informed, have high disposable incomes and establish brand loyalty with
future professionals.
The festival is the ideal avenue to meet with students face to face at a time
when they are establishing their purchasing behaviours. It is also the first
occasion for many of our international students to experience campus life
and the services and facilities available to them in the region.
GLO-Party @ Unibar
Under the Stars
Family-friendly Entertainment
Our packages are designed to provide significant exposure. Partnering with
us will ensure your message is heard by the UOW student community.
Booking Deadline
Friday the 15 January 2016
Challenges & Competitions
Street Performers
For more information contact cara macbain
Marketing & Communications Department
E: uc-marketing@uow.edu.au P: 02 4221 8171 F: 02 4221 8001
unicentre.uow.edu.au/aboutus/advertising | uc-marketing@uow.edu.au | +61 2 4221 8171
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The Facts
Our clients & students
Client Testimonials
student statistics
24%
Defence Force Recruiting have been involved with
the UOW O-Week and O-Day Celebrations for over
4 years now and have found it beneficial in creating
awareness amongst new and current students about
the graduate opportunities available across the
Australian Defence Force as well as our Defence
University Sponsorship Program and our local part
time Army Reserve Opportunities
International paintball Group have been exhibiting at O-Week
every year since 2009.
Isla Boocock - Regional Activities Coordinator
Defence Force Recruiting
The UniCentre team have been a pleasure to work with and
I’m looking forward to continuing our great relationship for
years to come!
Total Population: 24,632
76%
Largest Co-hort age: 17-24
We find it a great way to get face to face with our key
demographic.
The students respond really well and the O-Week festival
platform has been extremely helpful in building our brand
and customer base.
Zak Hans - Regional Partner Sydney
International Paintball Group
■
■
Domestic: 18,736
International: 5,879
3%
7%
18%
NAB have been involved in the O-Week festival for over
30 years. Our long standing relationship in partnering
with the annual O-Week event has provided us with
brand and community awareness inline with our
organisational strategy.
51%
Vanessa Eggers – Store Manager
NAB
■
■
49%
■
■
■
■
72%
Undergraduate: 17,682
Postgraduate: 4,548
Research: 1,657
Non-Award: 746
Male: 12,046
Female: 12,587
22%
14%
78%
20%
66%
■
■
■
■
■
Full-Time: 19,288
Part-Time: 5,345
17 - 24: 16,272
25 - 31: 4,844
32+: 3,517
unicentre.uow.edu.au/aboutus/advertising | uc-marketing@uow.edu.au | +61 2 4221 8171
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o-week 2016
sponsorship
1. platinum package $5500 + GST
Limited powered
sites available on
a first in basis!
This package is designed for impact and provides an exclusive
presence. Available to 1 organisation only.
• Acknowledgement as principal O-Week Event Partner
• Corporate stall at O-Week (23 + 24 + 25 February)
• Corporate stall at Clubs Day (9 March)
• Stall signage and branding opportunities
• Social Media promotional posts x 2 prior to O-Week,
x 1 during O-Week and x 1 post O-Week
• Recognition on the O-Week sponsors web page and on
UniCentre’s social media site as the Principal O-Week
Event Partner
• Recognition on Building 11 digital signage advertising system
2. gold package $4000 + GST
This package is available to 1 organisation only.
• Recognition as O-Party Event Partner
• Corporate stall at O-Week (23 + 24 + 25 February)
• Corporate stall at Clubs Day (9 March)
• Stall signage and branding opportunities
• Recognition on the O-Week sponsors web page and on
UniCentre’s social media site as the O-Party Event Partner
• Social Media promotional posts x 1 prior to O-Week, x 1 during
O-Week and x 1 post O-Week on both the UOW UniCentre &
UOW UniBar Facebook sites
• Recognition on Building 11 digital signage advertising system
3. silver package $2200 + GST
This package includes:
• Corporate stall at O-Week (23 + 24 + 25 February)
• Corporate stall at Clubs Day (9 March)
• Stall signage and branding opportunities
• Recognition on the O-Week sponsors web page
• Recognition on Building 11 digital signage advertising system
unicentre.uow.edu.au/aboutus/advertising | uc-marketing@uow.edu.au | +61 2 4221 8171
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o-week 2016
festival stalls
4. corporate stall (3 days) $1650 + GST
Date Tues 23, Wed 24 and Thurs 25 February.
Corporate stall holders are placed to maximise exposure in
high traffic positions for four days.
Size Stalls provided are 2.4m x 2.4m.
Limited powered
sites available on
a first in basis!
Benefits
• Product/service sales*
• Stall signage display opportunities
• Recognition on the O-Week website
5. corporate stall (1 day) $600 + GST
Date Tues 23, Wed 24, Thurs 25 February or Wed 9 March.
Corporate stall holders are placed to maximise exposure in
high traffic positions for one day.
Size Stalls provided are 2.4m x 2.4m.
Benefits
• Product/service sales*
• Stall signage display opportunities
• Recognition on the O-Week website
6. own branded stall price on request
Date Tues 23, Wed 24, Thurs 25 February or Wed 9 March.
Organisations who wish to bring their own branded stall
requiring an area from 3m x 3m and larger are welcome.
There will be an additional cost for larger stalls depending
on size and nature of the business.
Benefits
• Opportunity to use your own branded stall
• Product/service sales*
• Recognition on the O-Week website
• Stall signage display opportunities
7. roaming sampling $650 + GST (max. 6 hrs)
Date Tues 23, Wed 24, Thurs 25 February, Wed 9 March
A unique opportunity to promote face to face with students.
Several areas are designated high traffic for samplers.
Time slots will be three hours with a maximum of four staff.
Benefits
• Access to campus
• Recognition on O-Week website
* subject to approval
unicentre.uow.edu.au/aboutus/advertising | uc-marketing@uow.edu.au | +61 2 4221 8171
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Partnership Agreement
Company Name:
Terms and Conditions
Agency (Please specify who this is on behalf of):
ABN:
•
Contact Person:
Full payment is required to secure your booking. Payment is
required no later than 30 days from date of invoice.
•
Address :
All rates are GST exclusive and do not include agency commission.
10% GST applicable.
•
On receipt of your confirmation we will forward requirements for
your artwork/delivery of product.
•
All cancellations must be in writing to uc_marketing@uow.edu.au
within 3 days of booking confirmation, otherwise 50% of your booking applies.
•
O-Week will proceed during wet weather as a contingency plan is
in place and refunds are not available.
•
Advertising by any Telecommunications organisation must be approved
by UniCentre Marketing. Organisations are only permitted to promote
prepaid services and products sold through UniCentre retail outlets.
•
Product sales: Stalls can undertake product or service sales, for approved
items only. Sales will be confirmed on a case-by-case basis, but as a
general rule food, beverages and offensive material are not eligible.
Roaming sampling is not included must be booked separately.
•
Booking deadline: 15 January, 2016 (unless sold earlier or otherwise
advised) .
•
Wollongong UniCentre has the right to refuse any booking based on
its Sponsorship & Advertising policy. Should any booking be refused,
Wollongong UniCentre will not be liable for any costs incurred by the
client.
•
Any product or service that is considered to be direct or indirect
competition with UniCentre and/or business units will be approved on a
case by case basis.
•
Gold Package sponsor, if a liquor brand stall location will be inside UniBar,
as will all exhibiting liquor products and organisations.
Phone:
Mobile:Fax:
Email:
The following opportunity is requested:
Option number:
Description of package:
Cost of package:
Power (please tick): Yes No
Dates (please tick): 23 Feb 24 Feb 25 Feb 9 March
Please fax form to UniCentre Marketing on (02) 4221 8001 by no later than 15 January 2016
Signature:
Date:
Cheques Payable to:
Wollongong UniCentre PO Box U100 Northfields Avenue,
University of Wollongong 2522
Ph: 02 4221 8000
Fax: 02 4221 8001
Email: uc-marketing@uow.edu.au
EFTPOS Details:
Bank: National Australia Bank
Account: Wollongong UniCentre Ltd. Number 2 Account
BSB#: 082-886
ACC#: 55709 9503
unicentre.uow.edu.au/aboutus/advertising | uc-marketing@uow.edu.au | +61 2 4221 8171
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