INDIAN SCHOOL OF BUSINESS
Elective : Planning an entrepreneurial Venture (PaeV)
Faculty : Prof. K Ramachandran
Course Objectives
Course outline
Structure
Number of students
Text (optional)
Grading
Learning outcome
Provide an exciting introduction to the process and practice of entrepreneurship
and new venture creation. Equip students with conceptual frameworks for
identifying entrepreneurial opportunities, evaluating their techno-commercial
attractiveness for investment and launching a new venture.
Modules are designed in such a way as to enable students to understand and apply
the techniques and processes that can be used to identify entrepreneurial
opportunities and prepare a realistic business plan based on their own ideas.
WCED will offer guidance on refining their ideas/ plans, on a continuous basis
• Comprises ten 2-hour sessions
• Starting from term III, through term V. A few additional sessions will be
scheduled to accommodate guest speakers.
• Each session will consist of discussion revolving around case studies and
sharing of experiences among students
• It will have structured interaction with successful entrepreneurs, venture
capitalists and project mentors
• For refining the plans, student teams will present their plan summaries to
other teams who will play roles of investors evaluating the plans
• Teams will also present and defend their Business Plans to an evaluating
team comprising venture capitalist, banker and entrepreneurial manager
• Each team should spend about an hour per week with the faculty and WCED
team, reviewing and assessing the progress and action plans
Limited to two sections, maximum 50 each
New Venture Creation – J A Timmons
The Definitive Business Plan – Richard Stutely
Class participation and Peer evaluation - 20%
Submissions (total 4) – 20%
Mentoring sessions – 15%
Presentation and defence – 15%
Final Business Plan – 30%
On completion of this elective course, the students will be able to
- Evaluate the techno-commercial viability of an idea
- Produce and present a business plan for a new venture
- Analyse a business opportunity from the perspective of an investor
B-Plan Competition Students who partake in this course can submit their graded business plan for the
Internal Business Plan Competition, which will be held during December 2006
Planning an entrepreneurial Venture – Course outline
Date
Time slot
Session topic
Opportunity Identification, evaluation
Is there opportunity in the market?
Pre-dinner
Guest – Manish Sabherwal (Teamlease)
Aug, 03
Aug 04
Assessing Market Attractiveness
Is there market in the opportunity?
Aug, 14
Aug, 14
Pre-dinner
Configuring Entry Strategies
Gaining a foothold
Aug, 17
Aug, 17
Guest – S. Bhikchandani (Naukri.com)
Pre-dinner
Aug, 21
Guest – C K Ranganathan (Cavinkare)
Writing and evaluating Business Plans
Building blocks of business roll out
Sept, 06
Strategies to manage Working Capital
The lifeline of your business
Sept, 11
Estimating Working Capital & Capex
How much ‘moolah’ should you find?
Financing your dream
VC-Entrepreneur – a jugalbandhi
Sept, 13
Guests – VC-Entrepreneur team
Sept , 26
Oct, 21
Nov ,
11, 12
Project VC
Experience being on the other side
Entire day
(2 hrs each
per team)
Entire day
(1 hr each
per team)
Refining Your Plan
Peer review process
Reading material
The questions every entrepreneur must answer
(Amar Bhide, HBR – Nov/Dec 1996)
Innovation & Entrepreneurship
(Peter Drucker, HBR – May/June 1985)
Cust omer dissatisfaction as a source of entrepreneurial opportunity
(K Ramachandran, Nanyang Business Review, July/Dec 2003)
Understanding user needs
(HBS 9-695-051, Jan 1995)
Four steps to forecast total market demand
(F W Barnett, 88401, HBR, Jul-Aug, 1988)
WCED Case lets
New product commercialization: common mistakes (HBS 9-594 -127)
How do you know when pricing is right (HBR, Sept-Oct, 1995)
WCED Case lets
Chapter 10, New Venture Creation, J A Timmons
Milestones for successful venture plans
(Z. Bloc, Mac Millan, HBR, Sept-Oct, 1985)
Business model analysis for the entrepreneur (HBS 9-802-048, 2002)
Fast, Global and Entrepreneurial: Supply chain management, Hong
Kong style (Joan Magretta, HBR, Sep-Oct, 1998)
Case – Dell’s Working Capital
Cash Management Practises in small companies
(HBS, 9-699-047, Dec 1998)
How fast can your company afford to grow (HBR, May 2001)
WCED Case lets
How venture capital work (B Zider, HBR, Nov-Dec, 1998)
The top ten lies of entrepreneurs (G Kawasaki, HBR – F0101B)
Convincing the cash-conscious banker
(Jonathan Levie, Mastering Entrepreneurship)
What Venture Capitalists look for
(Sue Birley, D F Muzyka, Mastering Entrepreneurship)
How to write a winning business plan
(Rich & Gumpet, HBR - May/June 1985)
Vital truths about managing your costs (HBR, Jan-Feb, 1990)
Some thoughts on business plan (Bill Sahlman, HBR no 9 – 897 –101)
Defending your plan
Can it stand investor scrutiny?
Guests – VC/Banker/ ISB alumni panel
(Guest speakers and dates for their session are tentative)
Submissions to be made between August and November
Date
Timing
By
1
Aug, 01
Business ideas
Individuals
2
Aug, 10
Preliminary evaluation of ideas
Team
3
Aug, 20
Market attractiveness & entry strategies for team’s idea (*)
Team
4
Sept, 05
Operational requirements for team’s idea (*)
Team
5
Sept, 20
Capex requirements for the project (*)
Team
6
Oct, 15
Executive summary of B-Plan
Team
7
Nov, 10
Draft Business Plan (*)
Team
8
Nov, 30
Final B-Plan (*)
Team
(*) – These submissions are graded
On-going one to one counseling
• Guidance and support from the Professor and the Director (Entrepreneurship Development). Each
team must attend a one-hour mentoring session, every week
• Depending on requirement, WCED team will facilitate interactions with external mentors/
consultants/ entrepreneurs
Pre course activities
• This phase will be facilitated by the PGP office, EVC Club and WCED
1 Idea Workshops
July
2 Registration for the course
July 15, 2006
3 Withdrawal from the course
August 05, 2006
4 Final list of students
August 06, 2006
5 Formation of teams
Latest by August 10, 2006
6 Submission of final project ideas
August, 20, 2006