Site: 1010 Highway 6 North, Houston, TX
Key Demographics
DEMOGRAPHIC DATA
Total Population
Total Households
Percent Population by Race
Asian
Black
White
Percent Hispanic Population
Percent of Family Households
Percent Household with Children
Percent Married
Average Household Income
Median Household Income
BUSINESS & EMPLOYMENT DATA
Total Businesses
Total Professional Businesses
Total Employees
Percent Professional Employees
3-Mile
47,029
20,896
5-Mile
216,321
83,399
HARRIS COUNTY
4,285,034
1,500,011
15%
15%
60%
22%
62%
28%
52%
$96,242
$67,507
11%
18%
57%
31%
67%
36%
53%
$90,183
$62,345
6%
19%
56%
43%
69%
40%
51%
$73,668
$49,786
3,130
552
50,597
21%
9,546
1,287
112,608
15%
184,951
23,719
2,164,496
9%
Kensinger Donnelly retained a third party research firm to conduct a restaurant supply and demand analysis. The
3-mile immediate trade area around address was compared to an 11-mile radius.
Consumer Expenditure/Restaurant Sales Analysis
The following are highlights of the consumer expenditure findings for the primary trade area:

Consumer expenditure on food away from home inside a three-mile radius is $3,332 per household,
higher than Harris County’s average household at $3,044.

Consumer Expenditure on Full-Service Restaurants in a three-mile radius is $1,400 per household,
compared to Harris County at $781.

Total food and beverage business sales exceed consumer expenditure within a five-mile radius indicating
and underserved market. People are leaving the trade area to spend restaurant dollars.
BUSINESS SALES AND CONSUMER EXPENDITURE DATA
Total Consumer Expenditure on Food Away From Home
Total per Household
Lunch per Household
Dinner per Household
Consumer Expenditure on Full-Service Restaurants
Per Household
3-Mile
$69,621,131
$3,332
$898
$1,373
$29,262,061
$1,400
5-Mile
$273,990,389
$3,285
$865
$1,326
$79,841,364
$879
HARRIS COUNTY
$4,566,629,262
$3,044
$797
$1,199
$1,170,834,245
$781
BUSINESS SALES AND CONSUMER EXPENDITURE DATA
Total Food and Beverage Business Sales
3-Mile
$116,923,000
$615,384
$73,393,651
$3,512
$43,529,349
37%
5-Mile
$345,049,000
$662,282
$369,803,048
$4,434
-$24,754,048
-7%
HARRIS COUNTY
$6,510,259,000
$687,897
$6,158,631,783
$4,106
$351,627,217
5%
Per Business
Consumer Expenditure on Food and Alcohol Away From Home
Per Household
Restaurant Dollars Coming Into (+) or Leaving (-) Trade Area
Percent of Total Restaurant Sales Coming from Outside Trade Area
Supply and Demand Analysis
To analyze the restaurant climate of the primary trade area, InterDirect conducts an opportunity analysis. In this
analysis, the demographics and firmographics of the primary trade area (a three-mile radius) are scaled against
the number of restaurants. This process is also performed on a larger, selected geographic area chosen as a
benchmark (the 11-mile radius to exclude the Galleria area).
Target Restaurant Categories

The following restaurant categories are recommend for solicitation:
Barbeque Menu (Goode Co., Pappas Bar-B-Q, County Line, Rudy’s BBQ, Spring Creek BBQ, Luling
City Market, Demeris BBQ, Cooper’s, other independents)
Mexican Menu (Chuy’s, Cyclone Anayas, Ninfas, On The Border, Gringos, Escalante’s, Los Cucos,
El Fenix, Uncle Julios, other independents)
Italian Menu (Macaroni Grill, Maggiano's Little Italy, Olive Garden, Zios, Buca di Beppo, Johnny
Carinos, Spaghetti Warehouse, Pronto , other independents)
Cajun Menu (Boudreaux’s, BB’s Café, Ragin Cajun, Pappadeaux, Razzoo’s, Treebeards, other
independents)
Mediterranean Menu (Fadi’s, Aladdin, Café Layal, Dimassi’s, Niko Niko’s, Yia Yia Mary’s, Zoe’s
Kitchen, other independents)