® US Investor Presentation June 2011 Russel Creedy - CEO Grant Ellis - CFO A corporate franchisee in the South Pacific… ® 89 Stores ® ® 82 Stores 37 Stores Restaurant Brands operates three brands of which KFC dominates. ® Sales (NZ$m) 236 ® 59 29 Ebitda 52 6 4 Assets 72 27 7 People 2,727 1,167 387 (NZ$m) (NZ$m) FY2011 ® New Zealand – a good place to do business. • Modern, developed economy • Established infrastructure • Stable political and economic landscape • Limited impact of GFC with only modest government stimulus • Ranked 3rd in the world for ease of doing business* • Forecast positive GDP growth ® *Source: World Bank www.doingbusiness.org/rankings Restaurant Brands is a big business in New Zealand • 450,000 customers a week from 208 locations • 4,500 staff • Estimated 15% market share and 90% of chicken fast food in New Zealand • Only NZX listed fast food retailer (NZX50) ® ® ® The business is managed and supported by a 50 person support centre based in Auckland... C O R P O R AT E & MANAGEMENT INTERNAL AUDIT S U P P LY C H A I N & LOGISTICS FINANCE & P AY R O L L MARKETING HR & RECRUITMENT FA C I L I T Y DEVELOPMENT TRAINING & DEVELOPMENT ® IT & C O M M U N I C AT I O N S Financial performance over the past 5 years has been driven by KFC... SALES BY BRAND EBITDA BY BRAND NZ $m NZ $m 350 PIZZA HUT VICTORIA 25 300 31 STARBUCKS 250 80 PIZZA HUT VICTORIA 6 33 STARBUCKS 71 PIZZA HUT PIZZA HUT 200 150 182 100 199 70 PIZZA HUT VICTORIA 0.3 33 STARBUCKS 65 212 PIZZA HUT 31 STARBUCKS 64 223 PIZZA HUT KFC 29 STARBUCKS 59 236 PIZZA HUT TOTAL 60 55 50 TOTAL 40 KFC 30 20 KFC 50 37 STARBUCKS KFC KFC 62 TOTAL PIZZA HUT 31 TOTAL TOTAL 44 44 STARBUCKS 4 5 PIZZA HUT 36 4 4 STARBUCKS PIZZA HUT 38 STARBUCKS PIZZA HUT 3 3 46 STARBUCKS 3 5 PIZZA HUT 52 KFC KFC KFC KFC KFC 10 0 0 2007 2008 2009 2010 2011 2007 PIZZA HUT VICTORIA 2008 2009 3 KFC CAGR 7.3% ® KFC CAGR 16.7% 2010 2011 4 6 ...producing a solid flow through to the bottom line.... NPAT (EXCL NON TRADING COSTS) NZ $m 27 25 25 22 20 20 17 15 12 10 7 5 2 7 10 12 0 2007 2008 2009 CAGR 37.4% ® 2010 2011 ...and strong operating cash flows. OPERATING CASH FLOWS NZ $m 45 40 39 35 30 31 25 20 15 41 23 21 10 5 0 2007 2008 2009 CAGR 18.2% ® 2010 2011 This has lead to substantial debt reduction... BANK DEBT AT BALANCE DATE NZ $m 50 45 40 49 43 35 34 30 25 20 18 15 10 5 12 0 2007 ® 2008 2009 2010 2011 ...and shareholders receiving a commensurate improvement in returns... EARNINGS PER SHARE* NZ CENTS PER SHARE 27.5 25.5 25 22.5 20.5 20 17.5 15.5 12.5 10.5 7.5 5.5 9 9 2008 2009 2.5 0.5 (2) (5) (7) 2007 (4) * Full year reported ® 2010 2011 ...through higher dividend and increased share price. SHARE PRICE RELATIVE TO NZX50 INDEX* DIVIDEND PER SHARE* DIVIDEND PER SHARE* 1.99 3.00 DIVIDEND PER SHARE IN NZ CENTS DIVIDEND PER SHARE IN US CENTS NZD/USD FX RATE AT BALANCE DATE DIVIDEND PER SHARE IN NZ CENTS NZX50 RETURN SINCE27/2/2007 (BASE 4009) NZX50 RETURN SINCE27/2/2007 (BASE 4009) * Declared (fully imputed) ® RBD RETURN 27/2/2007 (BASE $1.15) * Relative nzx50 & RBD Index return to base 27/2/2007 27 27NOV FEB 1110 27 AUG 10 27 NOV 10 27 MAY 10 27 AUG 10 27 FEB 10 RESTAURANT BRANDS ORD SHARE PRICE RESTAURANT BRANDS ORD SHARE PRICE RBD RETURN 27/2/2007 (BASE $1.15) NZD/USD FX RATE AT BALANCE DATE 27 MAY 10 2011 27 FEB 10 2010 27 27NOV NOV0909 2009 27AUG AUG0909 27 2008 2011 27 MAY 09 2010 0.00 27 MAY 09 0.00 27 FEB 09 DIVIDEND PER SHARE IN US CENTS 2007 -50% 27 FEB 09 2009 -50% 0.50 27 NOV 08 2008 0%0 1.00 27 NOV 08 0 0%0 0.50 4 50% 50% 1.50 27 27MAY AUG0808 2007 13 100% 2.00 27 AUG 08 4 0 6 4 5 7 7 9 1.00 100% 27 MAY0808 27 FEB 4 5 7 9 2.50 27 FEB 08 6 5 7 1.50 150% 27 NOV 07 5 13 13 3.00 -100% 27 FEB 11 13 10 2.00 1.35 17 27 MAY 07 1.26 1.26 10 1.35 17 1.44 27 NOV 07 1.45 2.50 1.44 27 AUG 07 1.45 150% 27 FEB 07 15 15 RBD SHARE PRICE NZ$ 27 AUG 07 20 20 SHARE PRICE RELATIVE TO NZX50 INDEX* 1.99 27 MAY 07 NZ CENTS CENTS PER SHARE 27 FEB 07 NZ CENTS CENTS PER SHARE RBD SHARE PRICE NZ$ -100% Restaurant Brands has a strong relationship with its franchisors and is considered a ‘best practice’ operator particularly within its KFC business. ent Store developm sold per 100 people USA (5 week promo) 3.2 Canada (4 week promo) 2.9 New Zealand (First two weeks) 9.9 ® Sales Growth $million ® 2006 2007200820092010 US Sales per Store 1.0 1.0 1.0 1.0 0.9 NZ Sales per Store (RBD Stores) 2.1 2.3 2.5 2.6 2.7 NZ $m The KFC transformation process has been a 52 46 textbook case study in rebuilding a business. 60 50 40 30 KFC SALES NZ $m 31 30 28 26 20 38 36 KFC EBITDA 250 10 KFC SALES 200 171 173 182 172 212 199 150 0 171 173 2004 172 182 2005 212 199 2006 223 0 NZ $m 236 223 60 2004 2005 2006 2007 2008 2009 NUMBER OF STORES TRANSFORMED ROI (EBIT /TA) 2009 2010 2011 5% 69% 66% 236 2010 50 50 KFC TRANSFORMED STORES 2011 46 40 30 28 26 20 30 2007 2008 2009 2010 2011 40 30 0 2004 2005 2006 2007 2008 2009 2010 0 2011 50 0 TOTAL CAPEX $NZ68M 49 40 30 20 10 34 1 9 0 ® 2004 2005 2006 2007 2008 2009 NB: CUMULATIVE NUMBER 55% OF TOTAL TRANSFORMED TO DATE 34 2010 2004 1 2010 2011 2005 9 2006 2007 2008 2009 55% OF TOTAL TRANSFORMED TO DATE 21 0 2009 NB: CUMULATIVE NUMBER 40 30 30 2008 21 10 NUMBER OF STORES TRANSFORMED 2007 ROI (EBIT /TA) 2009 2010 2011 5% 69% 66% KFC TRANSFORMED STORES 2006 49 10 20 2005 38 36 40 TOTAL CAPEX $NZ68M 2004 31 52 2011 2010 2011 KFC strategies are about maintaining the momentum of transformation. ® Continued store transformation ® ® ® 5-8 a year New store builds 1-2 a year as sites become available. Market potential 140 stores Active new product development Utilise YUM! worldwide connections Pursue in-store efficiencies Enhance system-based planning and control (labour scheduling, CCTV, XBR) Reduce supply chain costs Increase resource, leverage dual chicken supply Pizza Hut’s strategies involve facility rationalisation and business improvement. Mega Meal 2 Big New Yorker ® Pepsi, pizzas, 1.5L 1 Fries 34.90 $ pick up Limited time only Continue store sales to Independent Franchisees, including new sites Current Proposed RB IF RB IF 82 5 40 45 Restaurant Brands retains main centres/larger stores Brand rationalisation and improved operating model Upgrade facilities, centralised ingredient processing, some rationalisation Continue market stimulation with new product development Leverage YUM! New product development and marketing The re-invigorated Starbucks Coffee business is increasingly profitable, generating further investment opportunities. ® Maintain sales momentum through continuing strength of ‘3rd place experience’ and competitive pricing Supply chain efficiencies improve margins. Focus on staff training. Completion of facility upgrades 3 - 4 a year Enhanced food offering New range has seen recent improvement in food mix. New Zealand a big food market (15-20% of mix). Continued facility rationalisation New store builds (2-3 year). Closure of poor performing stores at lease end. $50-150k/ each. The business is very people dependent and Restaurant Brands looks after its people (or partners!) at all levels. HEALTH & SAFETY IS PARAMOUNT LTI/ MILLION HRS TURNOVER IS LOW FOR THE INDUSTRY % TURNOVER 20 18 103% TURNOVER US MARKET* 73% 17 69% 52% 2009 2010 2011 STAFF TRAINING TO NZ QUALIFICATIONS AUTHORITY LEVELS NZQA GRADUATES 2009 2010 *YUM! US HISTORICAL 1,504 998 1,026 ® 2009 2010 2011 VS FAST FOOD STANDARD 2011 Restaurant Brands people STAFF VIDEO MONTAGE ® Restaurant Brands leverages its franchise relationship to the full for new product and promotional opportunities. BBQ n Praw BBQ se ehou Smok d Minteb Lam Grilled Buffalo Wings & Sauce $5.90 5pk. s Angu Be ef sauce choice: en Chickdo Alfre • Apricot Blas t • Garlickin’ Aioli • Peri Peri Jolt • Smokin’ BBQ • Tangy Ranch Chicken cuts may vary Grilled Pack QuarterChicke n & Sauce Grilled Chicken & Sauce 1 pc. Grilled 1 reg. Potato & Gravy 1 reg. Chips 1 reg. Drink 1 Bread Roll $3.90 1pc. E NEW 6 HUGVOURS FLA ny of a * em on ses. Try th es and ba our siz ® nd a Lege s are ita is ur arghar NEW flavo ll ato M wi *Tom d all other - prices u. an zzas pizza, nsation pi andard men Se per st be as For Two Chicken & Sauce 2 pcs. Grilled 2 reg. Potato & Gravy 2 reg. Coleslaw 2 reg. Chips 2 reg. Drinks MB0O CO$19.9 $9.90 to Toma rita ha g r a M Grilled k s & reg.drin FOR reg.chip VAR 8 pcs IETY B . UCK 4 Cri Original ET s R Any py Strips ecipe, 3 larg , reg .P e sid es, 2 opcorn C dipp ing s hicken, auce s 29.90 $ SALAD COMBO COMBO k d & reg.drin FOR side sala k s & reg.drin FOR reg.chip SALAD COMBO k d & reg.drin FOR side sala $ EW N G I ZZA HE B .90 14 Grilled Grilled $6.90 $7.90 Chicken Burger Grilled Chicken Salad Chicken eBLT ach Grilled Wrap Burger pick upChicken $ only d time Limite 5.90 Grilled Chicken Wrap $5.90 extra pc. of grilled chicken Chicken cuts may vary. 3 SUPE R VA with R 10 4 Cris pcs. Ori IETY B ginal p Recip UCKE Any 3 y Strips, T reg e, large sides . Popcorn , 2 dip ping Chicken, sauc es 32.90 $ TVC ® Customers keep coming back to our revitalised and welcoming stores. ® As New Zealand’s leading food and beverage operator, growth opportunities for Restaurant Brands are considerable. ® • • • • Store numbers Store formats Store ownership Brand layers • • • • Possible capacity 140 stores ‘Super stores’, mall opportunities Smaller store sales to independent franchisees Breakfast (potential), build on Grilled, Krushers, Double Down • Ownership model • • Market size • • New format • Blended RBD and franchisee stores produces ‘best of both worlds’ Largest operator (and part of RBD group) to leverage cost opportunities Proven overseas ‘re-invented’ markets (PHD, dine-in) • Leverage NZ • coffee culture • • New site opportunities • Continue to build on ‘3rd place’ • Kiwis are big coffee drinkers Previous rationalization has opened up alternative locations Starbucks has strong brand presence in New Zealand • Fourth & fifth brands • Expansion by acquisition • Leverage core competencies • currently under evaluation • • Offshore – in Australia Onshore – possible acquisition of other brands ® ® Questions? Disclaimer This presentation includes not only a review of current and historical operations, but also some forward looking statements about Restaurant Brands and its constituent businesses. Because these statements are forward looking, Restaurant Brands can make no firm representations as to their certainty. Further information including news releases, presentations and statutory reports is available on the company’s website (www.restaurantbrands.co.nz ) with additional information about matters which could cause Restaurant Brands’ performance to differ from any forward looking statements in this presentation. Please view this presentation in the wider context of material previously published by Restaurant Brands. ®