Chapter 2-Mass Communication Effects
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attitudinal
effects
how people develop feeling about a product
behavioral
effects
actions that mass media causes
3.
cognitive effects
how long it takes a person to learn the info--short term is best
4.
demographics
study of audiences gender, race, ethnic background, income, education, age, etc
5.
entertainment
media comm intended primarily to amuse the audience
6.
geographics
study of where people live
Limited Effects
Model
media->opinion leaders->rest of public
8.
message effects
cognitive, attitudinal, behavioral, psychological
9.
opinion leaders
influential community members who invest substantial amounts of time sharing their expertise to less well-informed
friends
10.
psychographics
combination of demographics, lifestyle characteristics, and product usage
psychological
effects
feelings that a person feels about the content (happiness) different than attitudinal because it attitudinal causes more
concrete developments (like forming a new opinion)
12.
socialization
process of educating young people and new members about values, social norms, knowledge of group/society
13.
surveillance
how the media help us to extend our senses to perceive more of the world surrounding us
1.
2.
7.
11.