Your guide to successful
personalised, multi-channel
marketing automation
Dear John
Hi Molly
20
40
100
Dear Jack
introduction
Unlocking the creative power of data
Welcome to Semaphore
We’re a creative technology business specialising in building marketing solutions that help
businesses and brands deliver their strategic marketing goals, with measurable results.
Using our technology and expertise you can combine data, messaging, business logic and
branding - turning static communications into fully-automated, personalised, multi-channel
conversations, whilst measuring every click to deliver consolidated marketing ROI accountability
across all channels in real time.
I hope that you find this guide useful and look forward to talking to you about your next
personalised, multi-channel marketing challenge in the near future.
Kind Regards
Richard
Richard Ballard CEO
www.semaphorepartnership.com
Increase customer engagement by consistently targeting customers across multiple channels with
more personalised, relevant, highly-creative and engaging content.
Increase conversion rates by dynamically aligning design, content and calls to action throughout a
two-way dialogue in context with customer understanding and needs.
Increase sales productivity by using behaviour driven triggers to send only qualified customer leads
into your sales channel.
Reduce Operating Costs
Reduce marketing processes, duplication and production costs by automatically producing
only what is required to deliver the right message, to the right person at the right time, all from a
single source engine.
Increase financial accountability by simultaneously measuring all campaign events and actions,
consolidated across all channels, reported via Key Performance Indicator (KPI) gauges and Return On
Investment (ROI) reports in real time.
Improve Brand Control
Deploy fully automated campaigns locally or worldwide, in any language ensuring that brand values,
process control, cost saving and revenue opportunities are replicated globally.
benefits
Increase Sales
What are the essential ingredients
for successful, personalised,
multi-channel marketing automation?
Define your personalised, multi-channel campaign strategy based on your
business objectives that make full use of the demographic, geographic and
psychographic knowledge you have about each of your customers.
one
Make a campaign strategy and process plan
Our unique cloud based whiteboard helps clients, planners
and designers come together to visualise, build and test
complex personalised, multi-channel strategies.
www.semaphorepartnership.com
Start your cross-media conversation now by calling us on 0870 225 0253 or email enquiries@semaphore-partnership.com
two
www.semaphorepartnership.com
Create targeted messaging for each customer
Using the power of our marketing automation
engine, you can conduct a personalised
conversation with each one of your customers,
based on products and services that are both
relevant and targeted to them.
Creating personas for each of your
customer segments is a great way to
visualise the conversation.
Start your cross-media conversation now by calling us on 0870 225 0253 or email enquiries@semaphore-partnership.com
Relationships and understanding come from a
two-way conversation. As you learn more about
your customer, you can dynamically change content,
business logic and design throughout the campaign
cycle to be even more relevant, precision targeted
and effective.
Hi John
Start your cross-media conversation now by calling us on 0870 225 0253 or email enquiries@semaphore-partnership.com
www.semaphorepartnership.com
Delivering a relevant message, to
the right person at the right time will
drive engagement, strengthen your
relationships with your customers, build
customer loyalty and drive revenue.
three
Make it a personalised two-way conversation
four
www.semaphorepartnership.com
Be creatively engaging across all channels
Whatever your customers channel of choice,
you can deliver consistent, highly creative,
responsive, personalised design and brand
content across email, web, mobile, video and
PDF to print or screen.
With all campaign dynamic documents
created using the industry standard
Adobe Creative Suite design tools,
everything can be professionally
produced with no limitations to your
creative storytelling.
Retail
Education
Hi Molly
Dear Mary
Financial
20%
off
A
B C
Travel
Health
Hi John
Start your cross-media conversation now by calling us on 0870 225 0253 or email enquiries@semaphore-partnership.com
While data can be integrated with any CRM or
commercial data source, the great thing about
starting a two-way conversation is that you need
very little data to get it going.
The best place to get reliable data is
directly from your own customers.
Salutation Mr
First Name Michael
PersonalLast
Details:
Grace
Chen
Name
Scott
M
Initial
Salutation Ms
Title Director
First Name Grace
Personal Last
Details:
Jenny
Peterson
Myson Toys
Company
Name
Chen
Address
1 56 Hillside Avenue
M
Initial
Salutation Mrs
Address
2
Director
Title
First Name Jenny
Post Town Milton Keynes
Peterson Myson Toys
Last NameCompany
6PH
56 HillsideMK19
Avenue
Address
1Postcode
M
Initial
Address
2 County Buckinghamshire
Title
Director
Country
UK
Milton Keynes
PostMyson
TownToys
Company
Gender6PHFemale
Address 1Postcode
56 HillsideMK19
Avenue
Age 37
Address 2 County Buckinghamshire
UK
Milton Keynes
Post Town Country
MK19 6PHFemale
Postcode Gender
Age 37
County Buckinghamshire
Country UK
Gender Female
Age 37
Start your cross-media conversation now by calling us on 0870 225 0253 or email enquiries@semaphore-partnership.com
www.semaphorepartnership.com
As with any ongoing relationship, providing
that you offer relevant engaging content and
promotions, your customers will be happy to
provide you with additional information about
themselves in return.
Personal Details: Michael Scott
five
Build up reliable customer data
six
www.semaphorepartnership.com
Integrate with your web and social media
Being successful in web and social media is
great, but without knowing who your fans are,
you do not have the opportunity to convert them
into loyal customers.
By connecting your web and
social media pages directly into
your personalised, cross-media
campaign, it will provide you
with a valuable and free source of
new contacts.
Start your cross-media conversation now by calling us on 0870 225 0253 or email enquiries@semaphore-partnership.com
Whether you want to close the sale, or keep the conversation
going, you can make sure that the customer always knows
what to do next by using a clearly positioned, relevant and
valuable call to action.
Watch
Take
Find
See
Listen
Make your call to action targeted to each
customer, dynamically changing the content,
offer or design to fit the context.
Read
How
SAVE
Buy!
Relax
FREE
Learn
Start
CALL
What
Get
Download
Reserve
Start your cross-media conversation now by calling us on 0870 225 0253 or email enquiries@semaphore-partnership.com
www.semaphorepartnership.com
Subscribe
ADD
seven
Create a strong relevant call to action
eight
Drive sales and marketing productivity
As each of your customers move through a
fully automated multi-touch marketing campaign,
every email sent, document produced, link
clicked or call to action followed, is monitored
and measured.
www.semaphorepartnership.com
Any customer action or event, in any
media, can be scored and trigger an
automated response.
Sales
Start your cross-media conversation now by calling us on 0870 225 0253 or email enquiries@semaphore-partnership.com
Our easy to use marketing portal enables you
to control the delivery of your brand messaging,
(whilst achieving significant production cost
savings) directly into your local market.
Your fully automated, personalised,
multi-channel campaigns can be
deployed directly to local franchises,
or stores, in any country, in any
language, worldwide.
Dear John
Hi Molly
nine
Deploy locally or worldwide in any language
20
40
100
Dear Jack
www.semaphorepartnership.com
Start your cross-media conversation now by calling us on 0870 225 0253 or email enquiries@semaphore-partnership.com
ten
www.semaphorepartnership.com
Constantly test, measure, analyse and adjust
The only reliable way of predicting the outcome
of any campaign is to test. Using our single
source engine, you can measure every customer
action and event across all segments and
channels as a single campaign flow.
Key Performance Indicator (KPI)
gauges and Return On Investment
(ROI) reports give you precise real
time insights (consolidated across all
channels) into what is working and
equally importantly, what is not.
Start your cross-media conversation now by calling us on 0870 225 0253 or email enquiries@semaphore-partnership.com
If you would like to learn more about how a
Semaphore personalised, multi-channel production
solution can help you today, please call us on
0870 225 0253 or email
enquiries@semaphore-partnership.com
Start your cross-media conversation now by calling us on 0870 225 0253 or email enquiries@semaphore-partnership.com
www.semaphorepartnership.com
Unlocking the creative power of data
Unlocking the creative power of data
London Office: 11 Grafton Street, Mayfair, London W1S 4EW
Telephone: 0870 225 0253
Email: enquiries@semaphore-partnership.com
Web: www.semaphorepartnership.com