Customers can contact us through any channel We summarize what has been said and send it to our customers after a conversation We do mystery shopping to score ourselves in customer experience A restriction to the amount of campaigns is set up to avoid over contacting customers Customer knowledge is being used in real-time on our website and/or in our contact center We know the customer’s expectations before entering a conversation A social media monitoring tool is used to listen to what is being said about us We measure customer’s experiences based on well defined and known metrics We reduce complexity for our customers by tailored offers and recommendations We have a 360° view of our customers by integrating online and offline data We are delivering a consistent experience across different touch points and channels