Saputo "Win 1 of 10 Saputo Vancouver 2010 18 Karat Gold Medallion Pins" CONTEST RULES & REGULATIONS 1. How to Enter The participant (the “Participant”) is automatically entered in the “Win 1 of 10 Vancouver 2010 18 Karat Gold Medallion Pin” contest (the “Contest”) each time he/she completes the order process for the Saputo Vancouver 2010 3-Pin Collector Set. Order form brochures (each an “Order Entry Form”) are available at participating stores and online at www.pinonawinner.com (the “Contest Website”). To be eligible to win, orders must be received by the Contest Closing Date (hereinafter defined). NO PURCHASE NECESSARY to enter the Contest. The Participant may simply print his/her name, address and daytime phone number on a plain piece of paper no larger than 4”x6” and mail in an envelope bearing sufficient postage to Saputo 18K Gold Medallion Pin Contest, PO Box 9090, Station O, Surrey, BC, V3T 5W (the “Mail Entry Form”). The Participant may enter as often as he/she wishes, however each Mail Entry Form must be mailed in a separate envelope and received by the Contest Closing Date , the Contest is organized by Saputo Foods Limited. (the “Sponsor”). Order Entry Forms and Mail Entry Forms are collectively referred to as entry forms (each an “Entry Form”). 2. Eligibility The Contest is only open to legal residents of Canada who are at least thirteen years old. Employees of the Sponsor, its advertising agencies, the Contest Judging Organization (hereinafter defined), promotion and service agencies, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), and members of their immediate families (spouses, parents, siblings and children and each of their spouses) and persons living in the households of each of these individuals, whether related or not, are not eligible to participate in the Contest. The Sponsor may require at any time proof of the identity and/or eligibility from the Participant to allow him/her to participate in the Contest. Failure to provide such proof within a reasonable period of time could result in disqualification. All information supplied to the Sponsor for the purpose of this Contest must be truthful, accurate and complete. The Sponsor reserves the right to disqualify any Participant should his/her Entry Form include untruthful, inaccurate or incomplete information. Saputo “Win 1 of 10 Vancouver 2010 18 Karat Gold Medallion Pins” Contest 3. Contest Closing Date The Contest closes at 11:59pm (Pacific Time) on March 31, 2010 (the “Contest Closing Date”). All Entry Forms must be received no later than the Contest Closing Date. Any Entry Form received after the Contest period will be declared invalid and will not be eligible for the Prize Draw (hereinafter defined). In the event that supplies of Saputo Vancouver 2010 3-Pin Collector Set do not last until March 31st 2010, Participants who send an Order Entry Form will still be entered into the Contest. 4. Prize Drawing On April 6, 2010 at 10:00am (Pacific Time), a random draw (the “Prize Draw”) from all Entry Forms received by the Contest Closing Date will be conducted by ConsumerResponse Marketing (the “Contest Judging Organization”) in Surrey, British Columbia. The Contest Judging Organization’s computer system will be used to make random draws. The odds of being selected in this Contest are dependent upon the total number of eligible Entry Forms received. 5. Prizes There are ten (10) prizes available to be won each consisting of a Saputo Vancouver 2010 18-Karat Gold Medallion Pin (each a “Prize”) with an approximate retail value of seven hundred dollars in Canadian currency ($700.00 CDN). Each Gold Medallion Pin is made of 18 Karat White Gold with 18K Yellow Gold- plated highlights and is approximately 0.75 inches in diameter. 6. Prize Not Transferable and No Substitutions The Prize must be accepted as awarded. No cash equivalent or exchange of Prize is permitted. All aspects of the Prizes are non-transferable. The Sponsor reserves the right to make substitutions for the Prizes, which in the opinion of the Sponsor, are of similar kind or value, without prior notice. 7. Notification The Participants whose names are drawn will be contacted by telephone. The Contest Judging Organization will only contact selected Participants. Attempts will be made to contact the selected Participants during regular business hours for a period of five (5) business days after the date of the Prize Draw. If a selected Participant cannot be contacted or fails to respond to any telephone message left by the Contest Judging Organization’s representative within this period, then he or she will forfeit any right to the Prize and the Sponsor, in its sole discretion, may ask the Contest Judging Organization to select an alternate Participant or withdraw the Prize. 8. Distribution of Prize Selected Participants must claim their Prizes as directed by the Sponsor by no later than ten (10) business days after the date of the Prize Draw. If a selected Participant has not Saputo “Win 1 of 10 Vancouver 2010 18 Karat Gold Medallion Pins” Contest claimed his or her Prize within this period, then he or she will forfeit any right to his or her Prize and the Sponsor may, in its sole discretion, ask the Contest Judging Organization to select an alternate Participant or withdraw the Prize. The Prizes will be delivered to the Winners (hereinafter defined) by courier service. 9. Entry Forms Property of Saputo Food Limited All Entry Forms are the property of the Sponsor and will not be returned for any reason whatsoever. 10. Contest Rules & Regulations By participating in the Contest, the Participants unconditionally agree to be bound by the Contest rules & regulations (the “Contest Rules & Regulations”). The Participants further agree to be bound by the decisions of the Sponsor and the Contest Judging Organization regarding the Contest Rules & Regulations or in any way relating to this Contest, as may be determined by the Sponsor in its sole discretion, which will be final and binding in all respects. 11. Privacy / Use of Personal Information All personal information of the Participants gathered through the Contest (the “Personal Information”), such as their name, address, telephone number, e-mail address and age is collected solely for the purposes of administering this Contest. Each Participant, by entering the Contest, consents to and grants the Sponsor the right to use their Personal Information for the purpose of administering the Contest. Personal information will not be provided to any third party, other than as provided for in these Contest Rules & Regulations. 12. Skill-Testing Question Before being declared a Winner (the “Winner”), collectively the winners (each a “Winner”), the selected Participant must successfully answer without assistance or mechanical aid, a time-limited mathematical skill-testing question to be administered on the Declaration and Release Form as a condition to receiving a Prize. 13. Disqualification The Sponsor reserves the right, in its sole discretion, to disqualify any selected Participant who: (a) cannot be reached by the Contest Judging Organization by telephone or has not responded to telephone messages left within five (5) business days of the Prize Draw; (b) is unwilling or unable to comply with the Contest Rules & Regulations; (c) has not correctly answered the skill-testing questions within the allotted time; (d) has not claimed the Prize as directed by the Sponsor within ten (10) business days of the Prize Draw; (e) has tampered or attempted to tamper with the entry process or the operation of the Contest; (f) has not signed the Declaration, Release and Waiver Form (hereinafter defined) in the form required by the Sponsor within ten (10) business days of the Prize Draw; or (g) for any reason whatsoever is unable to accept the Prize as awarded. In all such cases, the selected Participant will forfeit his or her right to the Prize without Saputo “Win 1 of 10 Vancouver 2010 18 Karat Gold Medallion Pins” Contest compensation and the Sponsor may, in its sole discretion, ask the Contest Judging Organization to select an alternate Participant or withdraw the Prize. 14. No Warranty Neither the Sponsor nor its affiliates, subsidiaries, sponsors, suppliers, the Contest Judging Organization or otherwise make any warranty, representation or guarantee, express or implied, in relation to a Prize, including without limitation quality, merchantability or fitness for a particular purpose. 15. Release By entering into this Contest, all Participants (including the Winners) hereby agree to release, discharge and hold harmless the Sponsor, its affiliates, subsidiaries, sponsors, suppliers and advertising, promotion and service agencies involved in this Contest, including all of their respective directors, officers, employees or agents, and VANOC from any and all loss, harm, liability, claims, damages, causes of action, costs or expense of any kind whatsoever with respect to or arising out of: (a) the Participant’s participation in the Contest; (b) the Participant’s participation in any Contest-related activity; (c) the Participant’s acceptance, use, misuse or any other matter in relation to a Prize; (d) the distribution of the Prizes; or (e) the administration of the Contest. 16. Limitations of Liability The Sponsor and its parents, affiliates, subsidiaries, suppliers and advertising promotion and service agencies involved in this Contest and the Contest Judging Organization, including all of their directors, officers, employees or agents are not responsible for and will assume no liability for any condition caused by events beyond the Sponsor’s control which affects the Contest including: (a) Entry Forms which are lost, late, delayed, incomplete, illegible, damaged, destroyed, irregular, mutilated, forged, garbled, incorrectly addressed, misdirected, mechanically reproduced or are otherwise in any way not entered or eligible for the Contest; (b) incorrect or inaccurate information in the Entry Forms or in relation to the administration of the Contest whether caused by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur, including without limitation typographical errors; (c) telephone, technical, network, online, electronic or computer failures of any kind regardless of the cause in relation to the administration of the Contest; (d) the failure of the Sponsor to notify any selected Participant that his/her name has been drawn for any reason whatsoever; (e) the failure of the Sponsor to receive a selected Participant’s response for any reason whatsoever; (f) theft or destruction or unauthorized access to, or alteration of, Entry Forms; (g) any error in compiling Entry Forms; (h) any error in awarding Prizes. 17. Declaration, Release and Waiver Form Prior to being declared the Winner and awarded the Prize, the selected Participant must sign and return a declaration, release and waiver form (the “Declaration, Release and Waiver Form”) in the form required by the Sponsor and any other documentation required by the Sponsor, which will include without limitation: (a) confirmation of Saputo “Win 1 of 10 Vancouver 2010 18 Karat Gold Medallion Pins” Contest eligibility for the Contest; (b) confirmation of compliance with the Contest Rules & Regulations; and (c) a release of the Sponsor and its affiliates and subsidiaries and all of its respective directors, officers, employees and agents, and VANOC from any and all liability for any damage or loss related to, resulting or arising from or in connection with the Prize or the Contest. If the Sponsor does not receive the selected Participant’s Declaration, Release and Waiver Form, within ten (10) business days of the Draw Date, then such selected Participant forfeit his or her right to the Prize and the Sponsor may, in its sole discretion, ask the Contest Judging Organization to select an alternate Participant or withdraw the Prize. In the event the selected Participant is under the age of majority, his/her parent or legal guardian must also sign the forms. 18. Use of Name, Image, etc. By acceptance of a Prize, Winners consent to the use of their name, city and province of residence, biographical information, likeness, videos, photographs, voice, statements or testimonials in any advertising, promotion and for publicity purposes in connection with this Contest, other promotions and for general news and information purposes, without further compensation or notice. 19. Compliance with Laws This Contest is subject to all federal, provincial and municipal laws and regulations. These Contest Rules & Regulations are subject to change without notice in order to comply with any applicable federal, provincial or municipal laws. 20. Reservation of Right to Terminate The Sponsor reserves the right, with the consent of the Régie des alcools, des courses et des jeux (the “Régie”), to cancel, suspend or modify the Contest, should a virus, bug, computer problem, unauthorized human intervention or other cause beyond the Sponsor’s control, corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest. 21. Residents of Quebec Any litigation respecting the conduct or organization of the Contest may be submitted to the Régie for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement. 22. Intellectual Property All intellectual property and all of the promotional materials, web pages and source code are owned by the Sponsor and/or its affiliates. All rights are reserved. Copying or unauthorized use of any copyrighted material or trade-mark without the express written consent of its owner is strictly prohibited. ARMSTRONG, BARI, NEILSON, CREAMA, MILK 2 GO, NUTRILAIT and SAPUTO are registered trade-marks owned by Saputo Saputo “Win 1 of 10 Vancouver 2010 18 Karat Gold Medallion Pins” Contest Dairy Products. Canada B.P. BAXTER is a trade-mark owned by Saputo Dairy Products Canada G.P. 23. List of Winners For a list of Winners, Participants may send a self-addressed stamped envelope within fourteen (14) days of the Draw Date of the Contest to: Saputo 18K Gold Medallion Pin Winners P.O. Box 9090 Station F Surrey, BC V3T 5W4 Saputo “Win 1 of 10 Vancouver 2010 18 Karat Gold Medallion Pins” Contest