Organization Structure
and Core Business Areas
NEEA is structured by functional excellence areas to support
its business objectives. All parts of the organization work
cross-functionally to drive and support Market Transformation
(MT) efforts for the Northwest region.
Executive Office • Susan E. Stratton, Executive Director
Executive Office is responsible for all aspects of the alliance to achieve its mission, execute its
Strategy and Business Plans ensuring value delivery through operational excellence.
Market Execution
• Acting Director, Susan Hermenet
Initiative Management activities and Market Resources (previously Partner Services) focus on the
execution of strategic market and initiative plans; establish best practices, tools, systems and resources
that build and support initiative functional excellence; improve NEEA’s ability to quantify, track and
communicate value delivery; and lead the development and implementation of best practices in the
marketing function, including:
Initiative Management
Project Management
NEEA's Initiative Managers are responsible
for the overall planning, resourcing and
execution of assigned MT initiatives. They
coordinate and lead cross-functional
teams to advance and implement MT
initiatives and are accountable to deliver
the associated business results.
NEEA's Project Managers oversee projects
critical to the execution of MT initiatives,
including pilots for innovative energy
efficiency products, services and practices.
They work closely with initiative managers
on project milestones, and are responsible
for coordinating the day-to-day operational
aspects of a project and for effective project
execution that meets initiative timelines and
goals.
Emerging Technology and Market Strategy • Director, Jeff Harris
Emerging Technology (ET) ensures technologies move steadily through the ET pipeline. Market Strategy
Managers focus on an entire market to identify the most viable opportunities in each sector, and pursue
opportunities that will have the greatest long-term impact on the market as a whole. Product Managers
and Strategic Market Managers carry out essential functions, such as scanning, product development and
market strategy activities. Codes and Standards is also part of this group.
Product Management
Strategic Market Management
STRAT
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Products
NEEA's Product Managers plan and develop new,
energy-efficient products through the initiative
lifecycle stages into a full-scale MT effort. They
scan the market for new, innovative energyefficient products, services and practices.
NEEA's Strategy Managers define, develop,
manage, and deploy a strategy for a broad strategic
market segment to capitalize on energy saving and
MT goals for that market. They characterize both
the demand and supply side of the market segment
to identify a long-term engagement strategy, foster
market relationships and provide strategic guidance
and support to product and initiative managers
while identifying opportunities to coordinate with
other regional and national efforts.
Research, Planning and Evaluation
• Director, Susan Hermenet
Market Planning is responsible for cost-effectiveness modeling of MT initiatives, aMW savings
reporting, and portfolio management. Market Research and Evaluation generates information to
answer questions about the state of relevant markets, programs and initiatives. This group generates
data and reports, including market characterization studies, that inform the design of NEEA’s
initiatives. The group also conducts both third-party evaluations that help assess the potential and
actual market progress of the initiatives as well as regional studies that influence planning efforts.
Stakeholder Relations • Director, Clay Norris
Stakeholder Relations ensures high-functioning relationships with NEEA stakeholders and utility
collaborators. This group focuses on improving stakeholder relationships through NEEA's advisory
committees and direct interactions, implementing a properly resourced stakeholder engagement
system internally, and effectively communicating NEEA ’s results.
Business Administration
• Director, Julia Harper
Business Administration includes the general support and governance functions for the
organization: Finance, Human Resources, Information Technology, and Business Operations
(legal/contracts, risk management and facilities). The focus of these groups is to provide support
for leveraging NEEA ’s resources in a cost-effective manner while appropriately managing risk to
the organization.