WHIRLPOOL
I n n ovati o n , d e si g n & s u s tai n a bil i t y
WHIRLPOOL PHILOSOPY
THE THINKING BEHIND THE BRAND
Whirlpool has always focused on bringing innovations on the
market that combine technology, design and performance
through sustainable development. Design is our innovation
engine; more than 160 people works spread across 4 continents
in our Global Consumer Design Studios in Chicago, Monterrey in
Mexico, Milan, Shanghai and New Delhi. A full team of designers,
ergonomists, sociologists and psychologists decipher the trends
of modern society to invent the concepts of tomorrow that bring
true benefits to consumers every day.
WHIRLPOOL MEA INTERNATIONAL
MEA INTERNATIONAL
SHOWROOM
W ELC OM E TO T H E W H I R L P OOL WOR LD
Whirlpool is present in more than 70 countries in the Middle
East and Africa region since many years.
His expertise in the home appliances business and his
Whirlpool brand aims to become part of his consumer life
and have a very tight emotional connection with him.
Whirlpool unique 6TH SENSE technology is designed to
give him real assistance in making all the home task
as easy as possible. Designed to sense and adapt to
different operations and evolving needs, it optimizes
resources and delivers the best results with all appliances.
Whirlpool distinctive personality and his set of values are
transmitted through his brand ambassador that represents the
creativity, sensitivity and intuition of 6TH SENSE technology
dedication to constantly develop new technologies to
Awarded innovators
in design
satisfy his consumer’s needs, adapting to their desires it’s
present across our products range.
his vision for the growth in the area.
Present in the territories with his representative office in
Dubai since 2009 Whirlpool MEA manages the business
throught his regional Headquarter in the north of Italy.
INNOVATION INTO OUR PRODUCTS
At Whirlpool every launch of new products starts with the deep
understanding of our consumer. Designers and engineers convey
and transform the inputs into new features. Only after rigorous
quality checks and improvements the new technology is launched
in the markets.
WORLD‘S LEADING MAJOR APPLIANCES MANUFACTURER*
• 68,000 employees in 170 countries worldwide
• 18.7 billion dollars 2011 sales
MARKETING RESEARCH
Consumer
research analisys
MARKETING
The new feature is
launched in
the market
•5
4 million appliances manufactured every year in 13 countries and
4 continents
• 67 research and development centers
• Full line of major home appliances and compelling portfolio
of consumer preferred brands
LEGAL
Patent the
technology
* Whirlpool Corporation is the N.1 selling major appliance manufacturer in the world. Source: Euromonitor International Limited; retail volume sales in unit based on 2011 data.
Consumer need
INNOVATION
& DESIGN
Transformation
input in new
features
100 y e ar s o f I n n ovati on
Understanding consumers’ needs and adapting to
For over 100 years, Whirlpool has stayed ahead of
their desires through intelligent technology.
the field by offering innovative solutions for fabric
This is Whirlpool.
QUALITY
Internal and external test
and certification
ENGENNERING
Feasabilty
and production
analysis
WHIRLPOOL 6TH SENSE: THE BEST TECHNOLOGY, AT YOUR SERVICE.
care, food preservation and food preparation.
From the launch of the first electric wringer
1911
1998
...in your laundry
2001
Washing and drying every load to perfection, respecting your
DID yOU KNOW...?
washing machine in 1911, produced in Michigan
fabrics and make you save on resources.
USA by Upton family, through a combination of
...in your refrigerator
constant growth and strategic acquisitions during
the century, Whirlpool Corporation has expanded
globally becoming a world's leader manufacturer
of major home appliances, selling and producing
home appliances all around the world.
2007
2008
2011
Consumer need: 33% of consumers rate easier cleaning as top priority need.
Whirlpool answer: IxeliumTM hob - the first cook-top that never loses its shine.
Created through the exclusive application of nanotechnology to steel, its revolutionary
surface prevents food residues to attach, making it quick and easy to clean with a
simple wipe of the sponge. Innovative and patented technology that offers not only
faster cleaning but also groundbreaking protection against abrasion and yellowing.
Conserving natural freshness for longer.
...in your dishwasher
Cleaning your dishes to perfection with no need for pre-washing.
...in your kitchen
Granting you excellent cooking results in no time.
WHIRLPOOL
I n n ovati o n , d e si g n & s u s tai n a bil i t y
WHIRLPOOL PHILOSOPY
THE THINKING BEHIND THE BRAND
Whirlpool has always focused on bringing innovations on the
market that combine technology, design and performance
through sustainable development. Design is our innovation
engine; more than 160 people works spread across 4 continents
in our Global Consumer Design Studios in Chicago, Monterrey in
Mexico, Milan, Shanghai and New Delhi. A full team of designers,
ergonomists, sociologists and psychologists decipher the trends
of modern society to invent the concepts of tomorrow that bring
true benefits to consumers every day.
WHIRLPOOL MEA INTERNATIONAL
MEA INTERNATIONAL
SHOWROOM
W ELC OM E TO T H E W H I R L P OOL WOR LD
Whirlpool is present in more than 70 countries in the Middle
East and Africa region since many years.
His expertise in the home appliances business and his
Whirlpool brand aims to become part of his consumer life
and have a very tight emotional connection with him.
Whirlpool unique 6TH SENSE technology is designed to
give him real assistance in making all the home task
as easy as possible. Designed to sense and adapt to
different operations and evolving needs, it optimizes
resources and delivers the best results with all appliances.
Whirlpool distinctive personality and his set of values are
transmitted through his brand ambassador that represents the
creativity, sensitivity and intuition of 6TH SENSE technology
dedication to constantly develop new technologies to
Awarded innovators
in design
satisfy his consumer’s needs, adapting to their desires it’s
present across our products range.
his vision for the growth in the area.
Present in the territories with his representative office in
Dubai since 2009 Whirlpool MEA manages the business
throught his regional Headquarter in the north of Italy.
INNOVATION INTO OUR PRODUCTS
At Whirlpool every launch of new products starts with the deep
understanding of our consumer. Designers and engineers convey
and transform the inputs into new features. Only after rigorous
quality checks and improvements the new technology is launched
in the markets.
WORLD‘S LEADING MAJOR APPLIANCES MANUFACTURER*
• 68,000 employees in 170 countries worldwide
• 18.7 billion dollars 2011 sales
MARKETING RESEARCH
Consumer
research analisys
MARKETING
The new feature is
launched in
the market
•5
4 million appliances manufactured every year in 13 countries and
4 continents
• 67 research and development centers
• Full line of major home appliances and compelling portfolio
of consumer preferred brands
LEGAL
Patent the
technology
* Whirlpool Corporation is the N.1 selling major appliance manufacturer in the world. Source: Euromonitor International Limited; retail volume sales in unit based on 2011 data.
Consumer need
INNOVATION
& DESIGN
Transformation
input in new
features
100 y e ar s o f I n n ovati on
Understanding consumers’ needs and adapting to
For over 100 years, Whirlpool has stayed ahead of
their desires through intelligent technology.
the field by offering innovative solutions for fabric
This is Whirlpool.
QUALITY
Internal and external test
and certification
ENGENNERING
Feasabilty
and production
analysis
WHIRLPOOL 6TH SENSE: THE BEST TECHNOLOGY, AT YOUR SERVICE.
care, food preservation and food preparation.
From the launch of the first electric wringer
1911
1998
...in your laundry
2001
Washing and drying every load to perfection, respecting your
DID yOU KNOW...?
washing machine in 1911, produced in Michigan
fabrics and make you save on resources.
USA by Upton family, through a combination of
...in your refrigerator
constant growth and strategic acquisitions during
the century, Whirlpool Corporation has expanded
globally becoming a world's leader manufacturer
of major home appliances, selling and producing
home appliances all around the world.
2007
2008
2011
Consumer need: 33% of consumers rate easier cleaning as top priority need.
Whirlpool answer: IxeliumTM hob - the first cook-top that never loses its shine.
Created through the exclusive application of nanotechnology to steel, its revolutionary
surface prevents food residues to attach, making it quick and easy to clean with a
simple wipe of the sponge. Innovative and patented technology that offers not only
faster cleaning but also groundbreaking protection against abrasion and yellowing.
Conserving natural freshness for longer.
...in your dishwasher
Cleaning your dishes to perfection with no need for pre-washing.
...in your kitchen
Granting you excellent cooking results in no time.
WHIRLPOOL
I n n ovati o n , d e si g n & s u s tai n a bil i t y
WHIRLPOOL PHILOSOPY
THE THINKING BEHIND THE BRAND
Whirlpool has always focused on bringing innovations on the
market that combine technology, design and performance
through sustainable development. Design is our innovation
engine; more than 160 people works spread across 4 continents
in our Global Consumer Design Studios in Chicago, Monterrey in
Mexico, Milan, Shanghai and New Delhi. A full team of designers,
ergonomists, sociologists and psychologists decipher the trends
of modern society to invent the concepts of tomorrow that bring
true benefits to consumers every day.
WHIRLPOOL MEA INTERNATIONAL
MEA INTERNATIONAL
SHOWROOM
W ELC OM E TO T H E W H I R L P OOL WOR LD
Whirlpool is present in more than 70 countries in the Middle
East and Africa region since many years.
His expertise in the home appliances business and his
Whirlpool brand aims to become part of his consumer life
and have a very tight emotional connection with him.
Whirlpool unique 6TH SENSE technology is designed to
give him real assistance in making all the home task
as easy as possible. Designed to sense and adapt to
different operations and evolving needs, it optimizes
resources and delivers the best results with all appliances.
Whirlpool distinctive personality and his set of values are
transmitted through his brand ambassador that represents the
creativity, sensitivity and intuition of 6TH SENSE technology
dedication to constantly develop new technologies to
Awarded innovators
in design
satisfy his consumer’s needs, adapting to their desires it’s
present across our products range.
his vision for the growth in the area.
Present in the territories with his representative office in
Dubai since 2009 Whirlpool MEA manages the business
throught his regional Headquarter in the north of Italy.
INNOVATION INTO OUR PRODUCTS
At Whirlpool every launch of new products starts with the deep
understanding of our consumer. Designers and engineers convey
and transform the inputs into new features. Only after rigorous
quality checks and improvements the new technology is launched
in the markets.
WORLD‘S LEADING MAJOR APPLIANCES MANUFACTURER*
• 68,000 employees in 170 countries worldwide
• 18.7 billion dollars 2011 sales
MARKETING RESEARCH
Consumer
research analisys
MARKETING
The new feature is
launched in
the market
•5
4 million appliances manufactured every year in 13 countries and
4 continents
• 67 research and development centers
• Full line of major home appliances and compelling portfolio
of consumer preferred brands
LEGAL
Patent the
technology
* Whirlpool Corporation is the N.1 selling major appliance manufacturer in the world. Source: Euromonitor International Limited; retail volume sales in unit based on 2011 data.
Consumer need
INNOVATION
& DESIGN
Transformation
input in new
features
100 y e ar s o f I n n ovati on
Understanding consumers’ needs and adapting to
For over 100 years, Whirlpool has stayed ahead of
their desires through intelligent technology.
the field by offering innovative solutions for fabric
This is Whirlpool.
QUALITY
Internal and external test
and certification
ENGENNERING
Feasabilty
and production
analysis
WHIRLPOOL 6TH SENSE: THE BEST TECHNOLOGY, AT YOUR SERVICE.
care, food preservation and food preparation.
From the launch of the first electric wringer
1911
1998
...in your laundry
2001
Washing and drying every load to perfection, respecting your
DID yOU KNOW...?
washing machine in 1911, produced in Michigan
fabrics and make you save on resources.
USA by Upton family, through a combination of
...in your refrigerator
constant growth and strategic acquisitions during
the century, Whirlpool Corporation has expanded
globally becoming a world's leader manufacturer
of major home appliances, selling and producing
home appliances all around the world.
2007
2008
2011
Consumer need: 33% of consumers rate easier cleaning as top priority need.
Whirlpool answer: IxeliumTM hob - the first cook-top that never loses its shine.
Created through the exclusive application of nanotechnology to steel, its revolutionary
surface prevents food residues to attach, making it quick and easy to clean with a
simple wipe of the sponge. Innovative and patented technology that offers not only
faster cleaning but also groundbreaking protection against abrasion and yellowing.
Conserving natural freshness for longer.
...in your dishwasher
Cleaning your dishes to perfection with no need for pre-washing.
...in your kitchen
Granting you excellent cooking results in no time.