Sony PlayStation 3
PlayStation 3
Parent Company
Sony
Category
Gaming Consoles
Sector
IT and Technology
Tagline/Slogans
This is Living
USP
1/4
Sony PlayStation 3
The best gaming console
STP
Segment
Gamers
Target Group
Gamers who look for high performance and high end graphics
Positioning
Best Gaming console from Sony
SWOT Analysis
Strengths
1) Backing of Sony
2) Large number of titles
3) High performance
4) Large Subscription Base
2/4
Sony PlayStation 3
Weaknesses
1) Inadequate Security Measures
2) Costly and Expensive Titles
Opportunities
1) To recover from losses and give proof of a secure environment
2) Launch more innovative stuff like move
3) Game Titles for movies, brands etc
Threats
1) Gamers have lost trust in Sony PS3 network
2) Xbox rising fast with innovations like Kinetic
Competition
Competitors
1) XBOX 360
2) Nintendo Wii
3/4
Sony PlayStation 3
4/4