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Business Intelligence
Certificate Program
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VILLANOVA UNIVERSITY
Since 1842, Villanova University’s
Augustinian Catholic intellectual
tradition has been the cornerstone
of an academic community in which
students learn to think critically, act
compassionately and succeed while
serving others. There are more than
10,000 undergraduate, graduate and
law students in the University’s five
colleges—the College of Liberal Arts
and Sciences, the Villanova School of
Business, the College of Engineering,
the College of Nursing and the
Villanova University School of Law. As
students grow intellectually, Villanova
prepares them to become ethical
leaders who create positive change
everywhere life takes them. U.S. News
& World Report has ranked Villanova
as the #1 Regional University in the
North for more than 20 years.
Villanova offers a variety of online
certificate programs in today’s most
in-demand disciplines: Business
Process Management, Project
Management, Business and Law of
Sports, Lean Six Sigma, Contract
Management, IS Security, Business
Analysis, Software Testing, IT
Service Management/ITIL®, Business
Intelligence, Human Resources, ROI
Methodology, Leadership, and Finance
and Accounting for the Non-Financial
Manager. The University also offers
online graduate degrees including the
Master of Public Administration and
Master of Science in Human Resource
Development, allowing professionals
worldwide to earn the same degree as
campus-based students.
Business Intelligence Proves That
Knowledge Is Power!
Increasing global competition, an ever-evolving economy and unprecedented quantities of data
have made business intelligence a booming industry. Business Intelligence (BI) goes beyond
simple data collection; it involves thorough analysis and measurement of historical data,
current trends and detailed forecasts. By providing a 360-degree view of an organization’s
standing, BI allows business leaders to navigate the marketplace with confidence, providing
answers to critical questions such as:
• Why am I losing money, and how can I make more?
• What products are selling, and which are failing?
• Which regions perform, and where can I improve?
While business intelligence has been part of the corporate vernacular for decades, its usage
was often limited to large organizations. Today, businesses both big and small are turning to
BI for its unique benefits no matter what industry they’re in, from retailers to manufacturers,
financial firms to fast food franchises. But the value of BI goes beyond the technologies and
applications used to help monitor the bottom line; its impact is determined by the expertise of
professionals like you who are responsible for driving profitability and productivity.
POSITION YOURSELF FOR CAREER SUCCESS WITH BUSINESS INTELLIGENCE
With employers recognizing and embracing business intelligence, now is the time to develop
your skills and demonstrate your determination by earning a Master Certificate in Business
Intelligence. Villanova’s new business intelligence certificate program can help strengthen
your strategic, tactical and operational decision-making skills, providing you with a better
understanding of analytics, technology, applications and best practices. Designed for IT
professionals working within data warehousing as well as project managers and marketing
professionals, this program can put you on the path to career advancement and job security.
ACHIEVE CPBI CERTIFICATION FROM A NAME YOU CAN TRUST
Offering academic excellence and respected credentials since 1842, Villanova University is
now proud to offer certification in business intelligence! Upon completion of the 3-course
master certificate program, project and final exam, you’ll walk away a Certified Professional
in Business Intelligence (CPBI). Your certification will validate your business intelligence
knowledge, helping establish you as an expert who can avert disaster, achieve success and
advance the goals of any organization.
Contact Us Today!
800-571-4938
Intl. +1 813-612-4296
ÎÎ VillanovaU.com
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2
EXPAND YOUR BUSINESS INTELLIGENCE EXPERTISE – EARN A MASTER CERTIFICATE!
With the completion of three courses, you can earn a Master Certificate in Business
Intelligence or Master Certificate in Business Intelligence – Healthcare. Earning this
prestigious credential demonstrates comprehensive training in key concepts used by business
professionals in IT and other leadership roles to maximize efficiencies, identify opportunities
and make informed strategic decisions that can transform an organization’s future.
GET CERTIFIED!
Figure 1
Upon completion of the three-course
program, project and final exam, you’ll
not only earn a Master Certificate in
Business Intelligence from prestigious
Villanova University, you’ll be recognized
as a Certified Professional in Business
Intelligence (CPBI). Get on the path to
career success and stand apart from your
colleagues with CPBI certification!
Essentials of
Business Intelligence
Essentials of Business
Intelligence –
Healthcare
Mastering Data
Management and
Technology
Mastering Data
Management and
Technology –
Healthcare
Advanced Data
Architecture
and Intelligence
Advanced Data
Architecture and
Intelligence –
Healthcare
MASTER CERTIFICATE IN
BUSINESS INTELLIGENCE
MASTER CERTIFICATE IN
BUSINESS INTELLIGENCE
Villanova’s Master Certificate in Business
Intelligence program gives you the skills to
become a highly productive manager and
leader within your organization. To earn the
master certificate, you must complete three
courses: Essentials of Business Intelligence,
Mastering Data Management and Technology,
and Advanced Data Architecture and
Intelligence. Upon completion of each course,
you will receive a certificate that serves
as a valuable credential and an important
milestone. Each online certificate course
features the latest industry standards, case
studies, as well as exciting new interactive
features, preparing you for the demands
of today’s business leader while providing
valuable skills that can be applied immediately
at work. Villanova also offers each of these
three courses with a healthcare focus.
You Can Learn How to:
• Measure and improve data quality
• Create effective data distribution
throughout an organization
• Identify data securing methods and
management performance
• Align BI initiatives with strategic goals
• Model and analyze data for strategic and
effective decision making
• Leverage productive analytical techniques
that drive better risk assessments and
business potential
Who Should Enroll?
Villanova’s Master Certificate in Business
Intelligence can benefit anyone involved in
analyzing data to make business decisions:
• IT professionals
• Project managers
• Business analysts
• Marketing analysts and researchers
EXPERIENCE AN UNMATCHED
ONLINE CLASSROOM
Our online classroom is second to
none! It’s dynamic, interactive and
multimedia-driven. Instant messaging
and shared virtual whiteboards allow
you to interact with classmates and
faculty in real time. And two-way voice
over IP is a great personal touch for
students who prefer to communicate
via voice to ask questions or discuss
weekly assignments.
Communicating with professors
during virtual office hours and viewing
leading industry experts via streaming
video make learning faster than in the
traditional classroom setting. You’ll do
everything online in your own time, so
you can work full time while continuing
your education.
UNPARALLELED FEATURES
• Virtual classroom provides two-way
voice over IP with instant messaging
and shared whiteboard features
• Professor-led classes through online
streaming video
• Lectures also available on CD-ROM
and as downloadable MP3 and
MP4 files
• Chat rooms and discussion boards
for rich, real-time interaction with
professors and students alike
• Ability to study anytime, anywhere
• No required login times –
24/7 access
• Multimedia access – not a
book-in-a-box, go-it-alone program
Contact Us Today!
800-571-4938
Intl. +1 813-612-4296
ÎÎ VillanovaU.com
ÎÎ
ÎÎ
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3
DISCOVER HOW BUSINESS INTELLIGENCE CAN IMPROVE COMPANY EFFECTIVENESS AND EFFICIENCY!
Essentials of Business Intelligence
Essentials of Business Intelligence – Healthcare
An introduction to the value and structure of the key concepts in
enterprise business intelligence. You’ll study the core skills of data
management, warehousing, business intelligence requirements and
data quality, learning to make more effective and efficient business
decisions.
What You’ll Study:
• BI lifecycle, competency centers and ROI
• Enterprise and departmental BI
• Development, design, prototyping, deployment and maintenance
• Waterfall, Agile BI, Bus, Inmon, Kimball approaches
• Data warehousing, modeling, architecture and quality
• Meta data, real-time data warehouse and packaged data marts
• Disparate data sources, data governance and Master Data Mgmt
• Service Level Agreements, requirements and business goals
• Assessing readiness, technology, data, process and culture
• EIM components, ETL, MDM and data profiling
• Major data platforms, vendors and technologies
• Joint application development sessions, gap analysis, interviews
• BI front-end tools and analyst resources
Mastering Data Management and Technology
Mastering Data Management and Technology – Healthcare
Building upon the foundation concepts gained in Essentials of
Business Intelligence, you’ll explore more advanced topics including
data modeling, securing business intelligence content, reporting and
performance management. With case studies and exercises, you’ll
gain real-world insight into all facets of business intelligence.
What You’ll Study:
• Data architecture, analysis, quality and process improvements
• Source systems validation, attribute constraints and profiling
• Web deployment, servers and meta data repositories
• SaaS, Cloud computing, load balancing, scalability and caching
• Slowly/rapidly changing dimension types
• Snowflaking vs. Star
• Aggregate tables, types of facts and process for design
• Customer/product master data, MDM approaches and CDI team
• Business queries, OLAP, MOLAP and ROLAP
• Standardization, production reports, dashboards and scorecards
• Middleware, ODBC, ODBO, XMLA, SQL and MDX
• Service Oriented Architecture (SOA) and web services
• Common warehouse meta model (CWM) and HTML basics
• Time value of decisions, incremental loads and embedded BI
• Columnar and relational databases
• Executive-level buy-in, hybrid BI manager, CIO role
• Business/IT partnership and alignment incentives
• Company culture and change management
Advanced Data Architecture and Intelligence
Advanced Data Architecture and Intelligence – Healthcare
Master the skills you need to lead and manage business intelligence
initiatives! You’ll gain advanced data analytics and modeling
skills, along with the best ETL and MDX practices to make
sophisticated and effective business decisions. You’ll also complete
a comprehensive project to apply your knowledge to real-world
situations.
What You’ll Study:
• Advanced data modeling, Cartesian products, Fan/Chasm traps
• Self-referencing tables, self joins and object naming standards
• ETL process, target mapping and reusable components
• Transformation logic, impact analysis and data lineage
• Production support, help desk and SME networks
• Training approaches, capacity planning and SLAs
• Visual perception, design best practices and display types
• Predictive analysis, descriptive and prescriptive models
• Decision trees, clustering and linear regressions
• Analytical SQL, as well as dialects and select statement syntax
• Performance management, financial planning and consolidation
• Work force and supply chain
• Creating effective KPIs
• MDX, cube concepts, members, hierarchical navigation, filtering
• Performance tuning and testing
• Development/Testing/Production environments
• Change management procedures
• GeoSpacial and design improvements
• Where clauses, joins, subqueries, decoding and ranking
• Report design, prototyping and iteration
• Sparklines and when to use
The Worldwide Leader in Professional Education – ONLINE! | VillanovaU.com | 800-571-4938
4
VILLANOVA ONLINE FACULTY AND PRACTICING PROFESSIONALS
Villanova University online faculty and staff bring a wealth of knowledge and real-world experience to instructional development and delivery.
Regina Allen-Mosley, PMP
James McAuliffe
Regina Allen-Mosley is the Principal Consultant for Allen-Mosley
Enterprises, LLC. Regina holds a BS in Computer Science from Ohio
State University and an MBA from Bowling Green State University.
James McAuliffe has over 18 years experience in the technology
industry and is a BI Solution Architect with Convergence Consulting
Group. He is a University of South Florida graduate and holds
multiple Microsoft certifications.
Scott Appleman
Scott Appleman is the President and Founder of Business Intelligent
Resources, LLC, a consulting firm dedicated to helping companies
through automated management reporting and advanced analytics.
Scott graduated from Pace University’s Lubin School of Business.
Ram Dokka, PgMP, PMP, CBIP
Ram Dokka is currently a Senior IT Program Manager at a leading
municipal utility. He holds an MS in Computer Science and a BS in
Electronics & Communication Engineering.
Rick Epstein
Rick Epstein has specialized in the architectural design and
implementation of BI solutions for the last 10 years. He has vertical
expertise in healthcare, retail, manufacturing, market research,
property management and the mortgage industry.
Yaw Frimpong, PhD
Yaw Frimpong is an IT consultant currently in a capacity as
an adjunct professor at AIU. He has a Master’s in Business
Administration from Boston University and a PhD from Nova
Southeastern University.
Sid Ghatak
Sid Ghatak is President of Rolling Forecast Solutions, LLC,
a consulting firm specializing in BI, integrated performance
management, budgeting, planning and forecasting. He has a BA in
Economics from the University of Michigan and completed graduate
studies at the University of Chicago.
Chris Libby
Chris Libby is Director of Enterprise Information Management
Practice and Co-Founder of Convergence Consulting Group. He
holds an MBA in Accounting and two BS degrees in Accounting and
Economics from Florida State University.
Dan Phelps
Dan Phelps is the Director of ERP Practice at Convergence
Consulting Group, where he develops and supports enterprise
solution offerings. Dan has a BA in Accounting from the University
of South Florida.
Sam Powell
Sam Powell is Managing Director of Convergence Consulting Group,
ensuring that all projects are on target with company strategy. Sam
graduated with honors from Florida State University with a BA in
Management Information Systems.
Steve Raftery
Steve Raftery has over 18 years of experience leading, designing
and developing database and system architecture projects. He has a
BS in Computer Engineering from California State University. Steve
is a published author and former NCO with the U.S. Marine Corps.
Nathan Rawling
Nathan Rawling is an IT consultant and attorney with over 15 years
experience building enterprise solutions in a variety of industries.
He has a BS in IT from the University of Phoenix and a JD, cum
laude, from the Quinnipiac University School of Law.
Brian Rimes
Brian Rimes is the Director of Business Development for
Convergence Consulting Group, where he grows the company’s
client base and implements various BI procurement CRM, OLAP
and ERP applications. He earned a BS in Management Information
Systems from the University of Central Florida.
Dan Rodriguez
Dan Rodriguez maintains strategic vision as Co-Founder of Convergence
Consulting Group. An expert in BI technologies, Dan holds a BA in
Management Information Systems from Florida State University.
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5
CERTIFICATE PROGRAM TUITION
University Alliance (UA) is a leader
in facilitating the online delivery of
associate’s, bachelor’s and master’s
degrees as well as professional
certificate programs from the nation’s
leading traditional universities and
institutions. Universities powered by
UA’s technology and support services
have surpassed 450,000 online
enrollments – making UA one of the
largest facilitators of e-learning in the
country. Universities that collaborate
with UA include Villanova University,
the University of Notre Dame’s
Mendoza College of Business, Florida
Institute of Technology, Michigan
State University, University of Florida,
University of South Florida, Valparaiso
University, New England College,
University of St. Thomas, University of
San Francisco, Jacksonville University,
University of Vermont, The University
of Scranton, and Dominican University.
One simple call connects you to a
broad range of benefits. You will be
assigned an enrollment advisor who
serves as your contact for nonacademic
issues – answering questions about
financing options, helping you to enroll
in the next class and more. Technical
support personnel are available 24
hours a day, and other professionals
are also easily accessible every step of
the way.
Contact Us Today!
800-571-4938
ÎÎ Intl. +1 813-612-4296
ÎÎ VillanovaU.com
ÎÎ
Master Certificate in Business Intelligence
Master Certificate in Business Intelligence – Healthcare
Complete all three required courses and receive your Master Certificate in Business
Intelligence or Master Certificate in Business Intelligence – Healthcare. Earning a certificate
demonstrates your commitment to mastering key Business Intelligence concepts. Sign up for
all three courses and receive a special tuition rate of $5,995. That’s $890 off the regular
tuition price of $6,885 for all three courses individually.
Business Intelligence
Essentials of Business Intelligence OR
Essentials of Business Intelligence – Healthcare
$2,095
Mastering Data Management and Technology OR
Mastering Data Management and Technology – Healthcare
$2,295
Advanced Data Architecture and Intelligence OR
Advanced Data Architecture and Intelligence – Healthcare
$2,495
TOTAL
Special Package: All three courses (a $890 savings)
$6,885
$5,995
Continuing Education Units (CEUs): Earn 4.5 CEUs each for Essentials of BI, Mastering Data
Management & Technology, and Advanced Data Architecture & Intelligence.
Professional Development Units (PDUs): Earn 45 PDUs each for Essentials of BI, Mastering
Data Management & Technology, and Advanced Data Architecture and Intelligence.
WHAT TYPES OF ASSISTANCE AND EXCLUSIVE SAVINGS ARE AVAILABLE?
Tuition Assistance
Your tuition cost may be covered by your company’s tuition assistance program and may also
be tax deductible. Consult your HR department and your tax advisor for more information.
Smart Option Loan
Sallie Mae offers a flexible, low-cost loan product specifically designed to help working
adults who enroll in an accredited university’s distance learning certificate program. For more
information on the Sallie Mae Smart Option LoanSM, contact a program representative today or
fill out an online application.
Military and Government Savings
Exclusive savings of 15% per course are available for active U.S. military servicemembers.
For more information, call 800-983-6484. In addition, all federal, state and local
government employees are eligible, via our agreement with the National Technical
Information Service (NTIS), to save 10% off individual certificate courses and 5% off master
certificate programs. Call 800-959-6138 and identify yourself as a government employee to
benefit from these savings.
The Worldwide Leader in Professional Education – ONLINE! | VillanovaU.com | 800-571-4938
6
CORPORATE PROGRAMS
A DIVERSE NETWORK
Unleash the Power of Your Organization
Establish a corporate training program and position your organization for positive results.
Contact us today for complete details.
What You’ll Get
A well-educated workforce is the first step toward corporate success. Along with saving your
company valuable time and money, you’ll provide your employees with the opportunity to
learn the necessary skills to lead improvement initiatives that result in measurable sales
growth, economic value, customer satisfaction and retention, and employee satisfaction and
motivation. These skills will help increase your bottom line and create a streamlined work
environment.
Start With a Pilot Program
Register a group of your employees in an online class, and see how their newly acquired
knowledge increases productivity and impacts your bottom line. This pilot program offers the
following services to your organization:
• Exclusive corporate pricing
• A unique, expert-led online session to “kick off” the course
• A survey of employees after class to ensure quality and satisfaction
• An end-of-course review with corporate managers
• All employees will be in the same online class
Join the growing number of companies
nationwide who have experienced the
University Alliance difference:
• American Mobile Healthcare
• Bank of America
• BASF Corporation
• Boehringer Ingelheim
• Booz | Allen | Hamilton
• Cigna
• Defense Acquisition University
• Deterrent Technology
• EdLink, LLC
• FedEx Corporation
• Genesys Healthcare
• Hallmark Health Systems
• HighMark, Inc.
• Institute of Financial Consultants
• Interactive Advertising Bureau
• Johnson & Johnson
• Kinetic Concepts, Inc.
• KPMG
• National Assoc. of Gov’t. Contractors
• National Technical Information
Services
• Pitney Bowes
• Plexis Healthcare Systems
• Scholarship Management Services
• Smith & Nephew
• STIHL, Inc.
• SunGard Data Systems
• The Boeing Corporation
• Tuition Advisory Services
• U.S. Armed Forces
• U.S. Dept. of Defense
• U.S. Dept. of Homeland Security
• U.S. Dept. of Labor
• Wabash National
• Wackenhut Services, Inc.
• Xerox Corporation
Corporate Rates
Are Available
ÎÎ
ÎÎ
800-280-9895
corp@VillanovaU.com
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7
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