2015 Media Pack - Forestry Journal

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January 2015
February 2014
With thanks to all
our customers and
best wishes for a
prosperous 2015!
Plant, Forest & Cableway Engineers
Specialist Equipment Suppliers
Treetop Forestry Ltd
07768 613036
07801 801596
Agents for
Tel: 07791675614
Email: enquiries@excavators-uk.com
www.excavators-uk.com
Harvester Heads
KONRAD
2015
October 2014
Media
Suppliers of high quality British-grown trees
Pack
The greatest current BIOSECURITY THREAT to UK forests is
from importing planting stock grown outside mainland UK
Not all conifers and broadleaves sold by UK nurseries have
been grown in mainland UK throughout their life
Plant trade pathways
Major trading hub and
biosecurity risk hot spot
We only supply trees grown within mainland UK
All our trees are fully traceable from seed to planting site
sales@maelor.co.uk
www.maelor.co.uk
01948 710606
P O Box 7570, Dumfries DG2 8YD T: 01387 702272 F: 01387 702181 info@forestryjournal.co.uk www.forestryjournal.co.uk
Advertising: T: 01948 662825 F: 01948 662825 anne@forestryjournal.co.uk
Registered in Scotland No SC191404 Vat No 652 3265 48
Forestry Journal addresses all the issues facing the
forest industry on a monthly basis, providing essential
reading for all who work in the industry.
Since 1994, we have been delivering all the latest
news, reports, opinions and analysis to keep our
readers up-to-date.
Forestry Journal’s content very firmly reflects what
today’s reader needs: journalism that gets behind the
issues of legislation and personality; detailed reports
covering all aspects of a very diverse industry, both in
the UK and in Europe; and features that both inform
and entertain.
We report on all the important events where these
decisions are made, many of which are key to the
development of forestry policy throughout the UK.
Surprisingly, at most of them Forestry Journal is the
only forestry magazine present. Forestry Journal
recognises that, if a magazine wishes to be taken
seriously and respected by the forestry community,
there are certain events that are simply too important
to ignore!
Forestry Journal is a major sponsor of the APF
Exhibition, the main event in the UK forestry calendar.
Other shows at which we have a presence include
the South West Woodland Show; the Capel Manor
Celebration of trees; the Arboricultural Association’s
Arb Show and Elmia Wood in Sweden, which is the
biggest forestry show in the world.
The Forestry Journal reader, whether they work
in forestry or a related industry, is part of a wider
community dedicated to the continuation of the role of
forestry in today’s busy world.
Without their monthly read, life just wouldn’t be the
same!
Our magazines are a familiar sight at many
shows around the country – not just forestry
and arb shows, but many others that have a
woodland section.
In most cases, Forestry Journal and
essentialARB are the only British magazines
present. With samples distributed free to
visitors, our advertisers are seen by all
who visit the shows with a view to buying
equipment – possibly even giving advertisers
an advantage over those who exhibit at the
event.
Our readers subscribe because
they regularly need to buy
equipment to carry out the tasks in which
they are involved on a day-to-day basis.
Typically they do not subscribe to any other
industry magazine.
If your company’s name has never appeared
in our Journals, you may be reducing the
chance of them even considering you when
they come to make a buying decision. To
advertise, even occasionally, will get
your product onto their shortlist.
Editorial content is constantly varied to
make it as relevant to as many audiences as
possible, including managers, contractors and
environmental professionals.
This balance is achieved without alienating the
contractors and forestry workers who make
large capital investments in the machinery and
equipment they need to run their businesses.
These are the people who look to our
magazines for information and buying advice,
both in the form of articles and advertisements.
WE CAN HELP!
We can offer a range of marketing
tools to assist you in raising your
company profile.
Advertising within Forestry
Journal and essentialARB
enables you to target both
the wider forest industry
and key specialties.
As well as traditional magazine advertising,
other options include advertising on our yearly
wallplanner, being a competition sponsor,
prominent exposure on our front cover, a
company profile within the magazine or a
product/service user profile.
All these valuable tools are designed to
help you showcase your products
before a dedicated market.
P O Box 7570, Dumfries DG2 8YD T: 01387 702272 F: 01387 702181 info@forestryjournal.co.uk www.forestryjournal.co.uk
Advertising: T: 01948 662825 F: 01948 662825 anne@forestryjournal.co.uk
Registered in Scotland No SC191404 Vat No 652 3265 48
essentialARB is the only totally independent
arboricultural magazine.
It provides the modern arborist with the
knowledge needed to survive at the cutting
edge of the profession. A lively mix of features,
company profiles and industry news, coupled
with equipment reviews, professional seminar
coverage and show round-ups ensure that the
content is relevant to anyone who is involved in
the business of caring for trees.
Written by professionals for
professionals, the content of the
magazine is carefully balanced to ensure
that it has something for everyone: user
profiles, show reports, conference reports,
product reviews and recent findings and
developments.
Through the contributions of our writers we
aim to raise awareness and promote best
practice.
In addition to a working knowledge of
arboriculture, the modern arboriculturalist must be
well versed in many regulatory and social issues.
Today, an arborist’s abilities as a tree surgeon is
just one aspect of his/her required skill set – this is
an evolving and expanding field that is becoming
increasingly complex and specialised.
The skill of the professional arborist is needed
now more than ever to preserve our most valuable
environmental resource.
Advertising with essentialARB will
ensure that you are seen by your
target market.
To reap the return from your advertising,
you need to be telling your existing and
potential customers who you are and what you
have to offer them.
Market YOUR business through a medium that
is reaching YOUR market.
Front covers and competition sponsorships
are quickly snapped up, so don’t delay,
make sure you place your order –
NOW!
essentialARB was re-launched by Forestry Journal in 2008,
following the takeover of Forestry & British Timber.
The main content of the magazine is provided by individuals,
businesses and organisations from all backgrounds within
arboriculture and its related disciplines. Content is current
and produces articles and information that are relevant to
the industry.
Its unique position has made essentialARB required reading
for all in the industry – contractors, arborists, consultants,
local authorities, managers and advisers – allowing them to
keep abreast of the latest developments and make sound
business decisions.
As well as being circulated to all readers of Forestry Journal,
essentialARB is also available as a standalone quarterly
publication, with its own growing subscriber base.
From feedback from our ongoing reader survey,
essentialARB continues to be avidly read for its broad and
relevant content. A lively mix of features, company profiles
and industry news, coupled with equipment reviews,
professional seminar coverage and show roundups ensure
that the content is relevant for anyone in the business of
caring for trees.
As a quarterly magazine, we appreciate that all this
information can’t always wait three months to get ‘out
there’. For this reason, essentialARB is continued as a short
monthly supplement within Forestry Journal each month, in
order to ensure that current news and events are reported.
Whether you are just starting out in the industry or if you
have more experience, there is a wealth of information on
business development, training and education, professional
accreditation and general management.
Call 01948 662825 now
and speak to Anne
who will be happy to help you
build a package to suit
your individual needs.
Email:
anne@forestryjournal.co.uk
P O Box 7570, Dumfries DG2 8YD T: 01387 702272 F: 01387 702181 info@forestryjournal.co.uk www.forestryjournal.co.uk
Advertising: T: 01948 662825 F: 01948 662825 anne@forestryjournal.co.uk
Registered in Scotland No SC191404 Vat No 652 3265 48
Forestry Journal
Main features 2015
January
February
• Focus on forest nurseries
– production and
management
• 2014 overview
• 2014 in pictures
April
Given
out at the
Irish Forestry
Show
• Focus on transport
solutions
July
May
• Focus on safety and
training issues
August
• Focus on firewood
production
• Focus on ground
clearance solutions
October
November
• Focus on tree planting
• Focus on small-scale
forestry equipment
March
• Focus on woodland and
estate management and
maintenance
June
• Focus on chainsaws
September
Given
out at Confor
Woodland Show
• Focus on sawmilling
December
• Focus on new
developments and the
year ahead.
In addition to the above, each month the magazine has user and company
profiles, arboricultural topics, company features, news, views and much more.
P O Box 7570, Dumfries DG2 8YD T: 01387 702272 F: 01387 702181 info@forestryjournal.co.uk www.forestryjournal.co.uk
Advertising: T: 01948 662825 F: 01948 662825 anne@forestryjournal.co.uk
Registered in Scotland No SC191404 Vat No 652 3265 48
essentialARB
Main features 2015
February
• Learning the ropes
• PPE
May
• Urban forestry
• Top-handled chainsaws
August
Given
out at Confor
Woodland Show
• Working at height
• Close-up on chippers
November
• Health, safety and accreditation
• Small-scale equipment
In addition to the above, each quarter the magazine has user and company
profiles, company features, news, views and much more.
P O Box 7570, Dumfries DG2 8YD T: 01387 702272 F: 01387 702181 info@forestryjournal.co.uk www.forestryjournal.co.uk
Advertising: T: 01948 662825 F: 01948 662825 anne@forestryjournal.co.uk
Registered in Scotland No SC191404 Vat No 652 3265 48
Advertising Space Prices
Space
Front cover (Inside & Out)
Front cover only
Inside front
Back cover (out)
Double page spread Full page
Half page
Quarter page
Eighth
Sixteenth
Box classified
essentialARB
£1600
£1200
£1000
£1100
£1400
£1100
£600
£475
£250
£130
£55
Forestry Journal
£1700
£1300
£1100
£1200
£1600
£1100
£600
£475
£250
£130
£55
Advert Sizes (mm height x width)
Space
Full page
Double page spread
1/2 page landscape
1/2 page portrait
1/4 page portrait
1/4 page landscape
1/8 page
1/16 page
Box classified
Forestry Journal
Trim area*
Bleed area
309.9 x 231.1
315.9 x 237.1
309.9 x 462.3
316.0 x 468.3
153.3 x 231.1
156.3 x 237.1
309.9 x 113.5
315.9 x 116.5
140.6 x 103.3
68.2 x 210.8
68.2 x 103.3
68.2 x 49.5
34.1 x 49.5
essentialARB
Trim area*
Bleed area
297 x 210
303 x 216
297 x 420
303 x 426
148.5 x 210
151.5 x 216
297 x 105
303 x 108
138 x 94.5
67.1 x 196
67.1 x 94.5
67.1 x 43.6
33.5 x 43.6
*Trim area defines the size the page will be cut to. You should avoid using text to the edge of the page, ideally allowing a 10mm margin.
Front cover specifications
Forestry Journal
Page dimensions for the front cover of Forestry
Journal are the same as for the full page.
However, when making up artwork you should
ensure that sufficient space is left for our
masthead and that any relevant image or
important message is not in this area.
The masthead sits on the top left hand of the
page, and occupies a space 75mm high x
130mm wide
essentialARB
Artwork for the front cover of essentialARB sits
within a box measuring 165mm high x 175mm
wide.
Elements of the artwork contained within
the box can ‘spill over’ the box edge by a
maximum of 6mm on any edge.
P O Box 7570, Dumfries DG2 8YD T: 01387 702272 F: 01387 702181 info@forestryjournal.co.uk www.forestryjournal.co.uk
Advertising: T: 01948 662825 F: 01948 662825 anne@forestryjournal.co.uk
Registered in Scotland No SC191404 Vat No 652 3265 48
Inserts
Extra…extra…
We accept advertising inserts for both our
publications.
✰Advertising on our website is an effective
way of reaching your target audience.
Banner and box advertising is available.
Prices on request.
Inserts can be quoted on application but as a
rough guide, a single A4 insert, printed both
sides, would cost £700.
✰ Recruitment advertising carries an
Copy Requirements
✰Discounts available on block bookings.
We will accept advertising in a wide variety of
formats. PDF format has become the standard
(fonts should be embedded and pictures should
be CMYK).
The magazine is produced using Adobe
InDesign, Photoshop and Illustrator. Please
enquire before sending artwork in other formats.
attractive discount, and packages include
web advertising as standard. Details on
request.
Contacting us
Advertising/Marketing:
Anne Berry
Tel:
01948 662825
Email:anne@forestryjournal.co.uk
Editorial commissions: Margaret Lunn
Text and images should ideally be emailed.
Digital images may be supplied on CDs and
must be large enough to be printed at 300 dpi
at the target size. Jpeg compression, if used,
must be kept at a high level to ensure colour
is not lost. Low resolution images cannot be
accepted, and images from digital cameras
derived from non-professional sources may be
unacceptable.
Tel:
01387 702271
Fax:
01387 702181
We also have an FTP site onto which artwork,
text and images may be uploaded. Details are
available on request.
Email:admin@forestryjournal.co.uk
Advertisements can also be made up in-house
by our production staff.
Copy deadline is the fifteenth of the month prior
to the month of publication.
Email:margaret@forestryjournal.co.uk
Subscription & account enquiries:
Tel:
01387 702272
Fax:
01387 702181
Editor, Forestry Journal – Mark Andrews
Editor, essentialARB – Margaret Lunn
Website:
www.forestryjournal.co.uk
Facebook:
www.facebook.com/ForestryJournal
Forestry Journal appears monthly, and essentialARB is quarterly. Both are available by
subscription only. Circulation averages around 5000 copies per month, though at major
forestry shows, such as Elmia Wood and the APF Exhibition, as many as 10,000 additional
copies are distributed free.
P O Box 7570, Dumfries DG2 8YD T: 01387 702272 F: 01387 702181 info@forestryjournal.co.uk www.forestryjournal.co.uk
Advertising: T: 01948 662825 F: 01948 662825 anne@forestryjournal.co.uk
Registered in Scotland No SC191404 Vat No 652 3265 48
Whatever job he’s going to tackle next...
he’s got all the information he needs.
P O Box 7570, Dumfries DG2 8YD T: 01387 702272 F: 01387 702181 info@forestryjournal.co.uk www.forestryjournal.co.uk
Advertising: T: 01948 662825 F: 01948 662825 anne@forestryjournal.co.uk
Registered in Scotland No SC191404 Vat No 652 3265 48
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