Digital Experience Engineers
Ours is a story of translating dreams
into reality.
It began with two intrepid young men and one app, working mostly in spaces
around their campus to tap on free Wi-Fi. Driven by one ambitious dream.
In less than 5 years, we built an award-winning, multinational mobile-first
studio in an adventure best described as a coherent and chaotic innovation.
One that would not be possible without the ingenuity of our people.
Today, we create impactful mobile solutions that shape the way enterprises
conduct business and deliver value to stakeholders. By merging our expertise
in user-centric design, innovative technology and business consultancy, we
carefully craft a digital experience that leaves a lasting impact on your
business and an amazing impression on your users.
Here're some of our masterpieces.
Digital
Experience
Engineers
NewsLoop
Keeping you informed 24/7
We worked with SingTel LifeLabs (named Idea Factory at that time), to create
a uniquely SingTel news reader app that could provide significant value to the
lives of their customers. NewsLoop delivers quality curated content as it
Client: SingTel Ltd
Nature of Project: Smartphone & Tablet App
Platforms: iOS, Android
We set out to conceive a reading experience that could truly differentiate in a
congested news reader market. Through intense workshops and consumer
research in Singaporean, Australian and Indonesian markets, we discovered
key needs and motivations of the SingTel customer – identity, control and
discovery. With a renewed focus on needs, we gained clarity in creating a
strategy concentrated on giving the most value.
From there, the product idea that developed clearly defined both the core
values of SingTel and the essential promise of NewsLoop – Only the best of
what YOU want.
>700,000
NewsLoop TV
downloads as of 2013
companions - video reports of
the latest news
Smart system
Customizeable
categories and news sources
promotes articles that appeal
to each user
individual tastes
Samsung
Masterpieces
Client: Samsung Asia Pte Ltd
Nature of Project: Smartphone & Tablet App and Website
Platforms: iOS, Android (for App)
Curated art
Dedicate
from across Asia brought to
your favourite artwork to someone
to show that you care
Wallpaper
Like & Share
mode brings a new work of art to
on your favourite social
media channels
A virtual art gallery
Samsung Masterpieces is the result of a collaboration with Samsung to create
a digital art gallery that aims to showcase the artworks of local budding artists.
Digital artwork has been around for many years, but with Masterpieces, we
have taken it to another level. Samsung Masterpieces is a mobile application
that allows you to view digital artworks created by established and emerging
artists. With the intuitive swipe function, users can experience the immersion
brought about by the simulated digital gallery experience.
In Singapore where studio space is expensive, bringing the gallery online
makes it more accessible for artist to collaborate and showcase their plethora
of quality artworks to a broader audience. In doing so, we help Samsung strive
towards the discovery of up-and-coming talents. At the same time, we also
general public.
DBS Home Connect & Paylah
Client: DBS Bank Ltd
Client: DBS Bank Ltd
Nature of Project: Smartphone App
Nature of Project: Smartphone App
Platforms: iOS, Android
Platforms: iOS, Android
SG’s 1st
Loan calculator
Mobile wallet
home mortgage app that aims to
make sense of the upbeat
property market
helps homebuyers estimate
affordability of loans
for users to easily transfer funds
Location-based
Stickers
Instant
map view to easily access homes
and nearby amenities
that optimize user experience and
enable personalised messages
along with funds transfer
funds transfer between Paylah
app users
Augmented
reality
element incorporated to maximise
Simple
mobile number
styleXstyle
Client: MediaCorp TV Singapore Pte Ltd
Nature of Project: Smartphone App
Platforms: iOS, Android
Get noticed, get inspired
scene with the launch of styleXstyle, a fashion portal with an engaging
platform for its community of users to connect, share, and discover the latest
fashion, style and beauty trends.
A year after launching the website, styleXstyle wanted to grow into the mobile
space to increase its reach. 2359 ran 3 UX experience workshops that
covered user segmenting, problem validation, early market testing and
outreach to potential users. At the end of the phase, we produced wireframes
for the end product which was developed and iterated on with beta users
before release in April 2014.
The styleXstyle app is the destination for the fashion savvy to get style
inspirations from one another based on real everyday outfits. Get noticed,
inspire others and be inspired!
Discover
User tagging
fashion trends and looks all
in your smartphone
of photo uploads to indicate
sources of fashion items
Purchase
Social elements
what you see and love directly
from the app
enable users to share your outfit
and even seek consultation
from your peers
Hungrygowhere
Malaysia
Client: SingTel Ltd
Nature of Project: Smartphone & Tablet App and Website
Platforms: iOS, Android (for App)
Hungry go where?
the HungryGoWhere Malaysia app was conceived to leverage on the success
of the local HungryGoWhere brand name in Singapore. The successful
collaboration resulted in the crystallization of a mobile app that fuses
traditional and social media elements of food discovery.
allows users to conveniently search and explore the best restaurants and
dishes base on a myriad of user-generated reviews. Optimised to support
location base services, the app is also your navigator to travel and locate food
places. Incorporating gamification features, we built an application with a high
engagement value to attract users to share their culinary experience by
reviewing, rating and uploading photos of food dishes and restaurants.
Algorithm
Gamification
makes food recommendations
of reviewing, ratings and uploading
food photos
Search
Optimized
for eateries based on restaurant
or dish name, with Halal
search function
to support location-based services
Fox Movies Play
Client: FOX International Channels Asia
Nature of Project: Smartphone & Tablet App
Platforms: iOS, Android
Watch movies on the go
Fox Movies Play is a highly responsive video-streaming app that delivers
quality content as it constantly provides up-to-date movie content from major
Studios such as Disney and 20th Century Fox. Designed to entertain, Fox
tablet and mobile devices.
Fox Movies Play provides seamless video streaming with the objective to
adjusting to leverage on the fastest broadband connect speed possible. Fox
Movie Play is designed to play smoothly to minimize buffering and allows the
viewer to play, pause and speed scroll within the video. For the best user
experience, the app intelligently remembers where users stop in a video, so
users can effortlessly pick up from where they left off in the next session.
>80,000
Seamless
downloads as of 2014
streaming that smartly leverages on
the fastest possible broadband
connection speed
Minimal
Power function
viewing experiences
tools like play, pause, speed
scroll and smart memory
SentosaLens
An augmented reality experience
Sentosa relives its history with SentosaLens, a free mobile application
featuring augmented reality technology. The Sentosa Origins Quest combines
history with fun as it transports visitors back in time to view the old Sentosa
and its prominent landmarks.
Client: Sentosa Leisure Group
Nature of Project: Smartphone App
Platforms: iOS, Android
To further enliven the Sentosa experience, SentosaLens engages visitors with
its highly interactive user interface and captures the attention of users with
exciting Quests. The app is integrated with an Augmented Reality technology
on both iOS and Android devices, which utilises 2D and 3D animated models
that are triggered when a target is scanned.
Not only is the journey in the lush scenic landscape of Sentosa made more
entertaining, users also get to unlock rewards by collecting coins along the
way. In addition to the Images of Singapore attraction, the app was also used
for the Spooktacular and Siloso Beach Party event.
Augmented
reality
technology enables both 2D and
3D animated models and an
immersive experience
Quest storyline
creates an interactive and engaging
experience with a reward system
Flexibility
enables the app to be used in many
events, such as Spooktacular and
Siloso Beach Party
SG Malls
Never get lost in malls again
Client: SingTel Ltd
It is hard to believe that our tiny, sunny island accommodates 188 malls within
710 square kilometres. Malls are not just increasing in numbers but in size as
well, each comprising a wide range of shopping, dining, and entertaining
stores for mallgoers to visit.
Nature of Project: Smartphone App
Platforms: iOS, Android
The sheer massiveness of malls often leave shoppers lost and confused.
However, equipped with an on-the-go guide, mallgoers can continue to indulge
location and senses the location of malls within close proximity. The
user-friendly mobile app contains a comprehensive list of store directories for
all 188 local malls, searchable by both name and type of store.
A map of each mall helps to navigate mall goers to the store that they are
looking form and information such as phone and fax numbers, unit number,
website and opening hours are readily available for mall goers to refer to.
188
Comprehensive
mall accurately mapped with our
indoor mapping system
and up-to-date list of
store directories
Hyper-loaded
deals broadcasting from retail
shops listed in the app
OCBC In-Branch
App
Client: OCBC
Nature of Project: In-Branch Tablet App
Platforms: iOS
Have fun with banking
To facilitate banking on-the-go and make banking simpler, we built an
in-branch OCBC app that offers a free mobile banking for customers to
manage their money with ease anytime.
The OCBC ON Mobile App provides a simple and intuitive interface to a host
of powerful features to take the hassle out of banking. Customers in OCBC
bank branches can use the app to view accounts, transfer funds, scan and
pay, locate an OCBC branch, amongst others.
Engaging
Kid-friendly
mini-games and content keep
OCBC consumers occupied
and entertained
design and game elements cater
to kids as well as parents
Multi-functional
app that combines function and fun
SNAP@MOM
Playing a part in workplace safety
Client: Ministry of Manpower
Nature of Project: Smartphone App
Platforms: iOS, Android
The Ministry of Manpower (MOM) places a huge emphasis on inculcating a
culture of safety and health in all workplaces, and reinforcing the message that
poor safety management could lead to costly losses.
Launched at the National Workplace Safety and Health Campaign, MOM
hoped to build a safe and healthy culture to eliminate all causes of death,
injuries and ill-health from all workplaces with SNAP@MOM.
SNAP@MOM eases the process of workplace safety reporting by offering the
public a direct feedback channel on safety issues and practices observed via a
mobile application. Photographs captured on iOS and Android smartphones
will be sent to the relevant participating workplaces for their remedial action.
SNAP@MOM creates a safer work environment at all workplaces and reduces
workplace injuries.
Easy user flow
Location-based
ensures that the app can be used
even by non-tech-savvy people
service with smart flags to indicate
workplaces for easy tagging
Notification
of workplace owners instantly when
a report is made via the app
Against
The Tide
Solve the mystery case files
Against The Tide is a web browser-based mobile game crafted in conjunction
with the MediaCorp TV drama of the same name. Created for Toggle Now, a
second screen app also developed by 2359 Media, Against The Tide invites
TV viewers to solve the murder case files by playing as Di Shen, the main
protagonist of the drama.
In order to progress in the game, users have to employ their wits to solve
puzzles and obstacles and uncover secrets, before finally finding out the
culprit behind the crimes. In developing the game, we conducted extensive
achieve the optimal user experience.
With colourful illustrations, beautiful backdrops and witty dialogue, Against The
Tide is definitely a mobile game to remember.
Client: MediaCorp TV Singapore Pte Ltd
Nature of Project: Smartphone Web-based Game
Platforms: iOS, Android
Story-writing
Game logic
that builds character development
based on the TV drama
full-fledged game logic that handles
every possible user interaction
with game elements
Illustration
User archetype
of game characters and settings
based on TV drama
analysis ensures that the game fits
the needs of both pro and
new gamers
Our Clients
Our story isn’t done yet.
Over the years, we have collaborated with the best clients located both within
and beyond the shores of our sunny island. We love interacting with people to
crafting stunning solutions that exceed expectations.
Everyday, with every partner, with every project, we are still bringing dreams to
reality. If, like us, you are seeking opportunities to turn your ideas into the best
solutions, we would love to meet you, too.
43B Tanjong Pagar Road,
Singapore 088464
www.2359media.com
enquiries@2359media.com
www.facebook.com/2359media
+65 6222 2359
www.twitter.com/2359media