Victoria’s Secret PINK DC Comics Inner Heroine Collection
Product Fact Sheet
DECEMBER 2011
PRODUCT
Victoria Secret’s PINK Inner Heroine Collection.
CREATED
2011 by Leslie H. Wexner.
PARTNERSHIP
DC Entertainment, Inc.
MISSION STATEMENT
To celebrate campus life and appeal to the spirit,
humor, optimism and self-confidence of the girl
who wears, loves and lives PINK with DC
Entertainment.
THE GIRLS OF PINK
• Offers customers comfortable, fashionable
and empowering apparel that can be worn
anywhere from the dorms to going out.
• Encourages customers to recognize their
feminine strength and power through the
iconic spirit of DC Comics female super
heroes.
FEATURED DC COMICS SUPER HEROES
• Wonder Woman
• Catwoman
• Supergirl
AVAILABILITY
Collection will be available beginning Spring
2011 at all Victoria’s Secret and Victoria’s Secret
PINK stand-alone stores. Collection can also be
purchased through Victoria’s Secret Direct.
CONVENIENCE
The entire collection can be purchased through
Victoria’s Secret Direct through Victoria’s Secret
Catalogue and our website.
WEBSITE
Vspink.com
PRODUCTS
Line will feature the following apparel for each
super hero:
• Panties: Hipster Panty, Hipster Panty Gift
Set
• Loungewear: Metallic Tank, Sequin Tee, VNeck Tee, Scoopneck Tee, Pullover Hoodie,
Zip Hoodie, Wear Everywhere Pant, Tee &
Boyfriend Panty Gift Set
• Sleepwear: Tee & Boxer Gift Set, Crew &
Boxer Gift Set
• Accessories: Weekender Tote
PRICING
Pricing will vary by product. Some ranges are
below:
• Hipster Panties: $10.50-$29.50 (3)
• Tees: $26.50-$36.50
• Hoodies: $54.50-$59.50
• Pants: $44.50
• Gift Sets: $59.50-$69.50
• Weekender Totes: $39.50
MATERIALS
Cotton, polyester, spandex.
PRODUCTION PROCESS
• To ensure this safety, every step of the
manufacturing process is audited against
strict quality guidelines.
• We carefully select the types of raw
materials used in our bras. We adhere to
apparel industry guidelines that avoid
problematic ingredients. Specific individual
reactions to some ingredients cannot always
be predicted.
• We use only top-quality raw material
suppliers.
• In our Victoria's Secret design process, we
conduct internal and external wash and
wear tests as part of our process.
FOR MORE INFORMATION contact External Communications at 800-945-5088 or
Visit online at Vspink.com
COMPANY FACT SHEET. ©2011 VICTORIA’S SECRET PINK. ALL RIGHTS RESERVED.
DC Entertainment Inc. Company Fact Sheet
DECEMBER 2011
FOUNDED
1934 by Malcolm Wheeler-Nicholson.
WEBSITE
Dccomics.com
HISTORY
• Formerly known as National Periodical
Publications, Inc., name was changed to
Dectective Comics, Inc. in 1977.
• Published the first super hero story in
1938 with Action Comics #1, which
introduced Super Man.
POSITION IN INDUSTRY
The largest and most diverse English
language publisher of comic books in the
world.
UNIVERSE
DC Universe.
HEADQUARTERS
New York, New York.
PARENT COMPANY
Operates as a subsidiary of Warner
Communications Inc., which is owned by
Time Warner.
MISSION STATEMENT
Strategically integrate the DC Comics
business, brand and characters deeply into
Warner Bros. Entertainment and all its
content and distribution businesses.
GUIDING PRINCIPLES
• Alignment with shareholder interests
• Preservation of independence
• Preservation of the fiduciary duties owed
to all shareholders.
MARKETS SERVED
Distribute comic books, graphic novels and
assorted entertainment properties across
the world.
PRODUCTS AND SERVICES
• Characters: Include Superman,
Batman, Wonder Woman, Catwoman,
Batgirl, Supergirl, Robin, Aquaman,
Nightwing, Green Arrow, Maartian
Manhunter, Green Lantern, Flash,
Justice Society, Justice League, Teen
Titans, Lex Luther, the Joek, the Riddler,
Mr. Freeze, Bane, Sinestro, the
Penguin, Two-Face, General Zon,
Gorilla Gross, Brianiac and Darkseid.
• Publishing: More than 90 comic books
and 30 graphic novels a month.
• Studio: Feature films, television,
interactive entertainment, direct-toconsumer platforms and consumer
products
EMPLOYEES
As of September 24, 2010, we have
approximately 250 personnel.
STRATEGIC ALLIANCES
DC Direct, MAD, Vertigo
AWARDS
• Prism Awards (2011): The Rise of
Arsenal and Greek Street
• Best Employers Gold Award for Healthy
Lifestyles – National Business Group on
Health (May 2011)
EXECUTIVE TEAM
Diane Nelson
President
Dan DiDio
Co-Publisher
Jim Lee
Co-Publisher
Dave McCullough
Director-Online
Jeff Rowe
Developer
Jonathan Chong
Developer
Geoff Johns
Chief Creative Officer
John Rood
Executive VP-Sales,
Marketing and Business Development
Amy Genkins
Senior VP-Business and Legal Affairs
Nairi Gardiner
Senior VP-Finance
Karen Berger
Senior VP-Executive Editor, Vertigo
Mark Chiarello
VP-Art Direction and Design
John Cunningham
VP-Marketing
Terri Cunningham
VP-Talent Relations and Services
Amit Desai
Senior VP-Franchise Management
John Ficarra,
VP-Executive Editor, MAD
Alison Gill
Senior VP-Manufacturing and Operations
Bob Harras
VP-Editor in Chief
David Hyde
VP-Publicity
Hank Kanalz
Senior VP-Digital
Jay Kogan
VP-Business and Legal Affairs, Publishing
Jack Mahan
VP-Business Affairs, Talent
Rich Palermo
VP-Business Affairs, Media
Sue Pohja
VP-Book Sales
Courtney Simmons
Senior VP-Publicity
Bob Wayne
Senior VP-Sales
FOR MORE INFORMATION contact Publicity at dc_publicity@dccomics.com or
Visit online at Dccomics.com.
COMPANY FACT SHEET ©2011 DC ENTERTAINMENT. ALL RIGHTS RESERVED.
Victoria’s Secret Company Fact Sheet
DECEMBER 2011
FOUNDED
1977 by Roy Raymond in San Francisco.
HEADQUARTERS
Columbus, Ohio.
PARENT COMPANY
Limited Brands, Inc.. Founded by Leslie H.
Wexer in 1963. Operates as a subsidiary of
Intimate Brands, Inc.
FAMILY OF BRANDS
Victoria’s Secret, Victoria’s Secret PINK, La
Senza, Bath and Body Works, Henri Bendel,
C.O. Bigelow, The White Barn Candle Co.
MISSION STATEMENT
Our mission is to deliver a best in class,
captivating, branded customer experience that
builds loyalty and enables consistent sales and
profit growth.
GUIDING PRINCIPLES
• The Costumer Rules!
• Passion Leads to Success.
• Inclusion Makes Us Stronger.
• It Matters How We Play the Game.
POSITION IN INDUSTRY
• Victoria's Secret is the leading specialty
retailer of lingerie and beauty products,
dominating its world with modern, fashioninspired collections, prestige fragrances and
cosmetics, celebrated supermodels and
world-famous runway shows.
• The United States No. 1 specialty retailer of
women’s lingerie.
• Web site is one of the most growing and
profitable e-commerce destinations on the
Internet.
• Contributes nearly half of Limited Brands
annual revenue.
PRODUCTS AND SERVICES
• Dazzling assortment of intimate apparel,
beauty products, sleepwear, hosiery,
swimwear, shoes and more.
ANNUAL REVENUES
• Victoria’s Secret Stores: $4,018 million as of
January 29, 2011.
• Victoria’s Secret Direct: $1,502 as of
January 29, 2011.
EMPLOYEES
Limited Brands employs more than 90,000
associates.
PARTNERSHIPS
M.H. Alshaya, Co., Major League Baseball,
Materials for the Arts, NYC, US EPA Climate
Leaders, US EPA WasteWise, US EPA
SmartWay, Central Ohio Sustainability Alliance –
Waste Not Center, Forect Ethics
STRATEGIC ALLIANCES
Alliance Data, Futuristic Store Fixtures
ASSOCIATIONS
Solid Waste Authority of Central Ohio –
Business Roundtable, Central Ohio
Sustainability Alliance – Waste Not Center,
Central Ohio Sustainability Roundtable
WEBSITE
Vicoriassecret.com
MARKETS SERVED
• United States, Canada
• 1,028 stores.
• Victoria’s Secret Direct reached more than
390 million customers a year in about 80
countries through Victoria’s Secret
Catalogue and our Web site.
• Victoria’s Secret Beauty products are sold in
23 countries through duty free shops.
AWARDS
• LEED Silver Recognition, US Green
Building Council: Designated the
Victoria’s Secret store in Wesley
Chapel, FL.
• Intimate Apparel Square Club, Help Us
Give (HUG) Award (2009
CORPORATE SOCIAL RESPONSIBILITY
As a value-led organization, Victoria’s Secret is integrating the protection and
preservation of global resources into our everyday business practices. It’s part of doing
what is right, and means we’re committed to sustainable, responsible and thoughtful
environmental behavior.
We are proud to deliver the Victoria’s Secret catalog printed entirely on Forest
Stewardship Council certified paper. As an environmental leader in the catalog industry,
we are pleased to be one of the first to make such a move. The FSC logo allows
consumers to recognize companies that support the growth of responsible forest
management worldwide.
Also, as part of Limited Brands, we believe in doing what’s right in our industry, our
community and our world. This includes conducting our business in an environmentally
responsible way. To this way, we are always looking for ways to reduce our
environmental impact.
EXECUTIVE TEAM
Leslie H. Wexer, Founder and Cheift Exectuive Officer, Limited Brands, Inc.
Sharen Jester Turney, President and Chief Executive Officer, Victoria's Secret
Megabrand
Lori Greeley, Chief Executive Officer, Victoria’s Secret
Bill May, Chief Operating Officer, Victoria’s Secret
Pia Ferrario, Chief Executive Officer, Victoria’s Secret Direct
Ed Razek, President and Chief Marketing Officer Brand & Creative Services, Limited
Brands
Tom Katzenmeyer, Senior Vice President of Investor Relations and Senior Vice
President of Media & Community Relations, Limited Brands Inc.
FOR MORE INFORMATION contact External Communications at 800-945-5088 or
Visit online at Victoriasscret.com.
COMPANY FACT SHEET. ©2011 VICTORIA’S SECRET. ALL RIGHTS RESERVED.