The Platinum Solution
Our Platinum Solution is aimed at medium to large wedding companies who are looking to outsource their PR & Marketing to a specialist agency.
The Platinum Solution is available on a fixed term contract length with a standard monthly fee. This monthly fee includes the following services.
PR & Marketing Overview Consultation
Before Propose PR starts to promote any new client a thorough PR & Marketing consultation is conducted to assess the client and their current
business model. Recommendations will be made to the client should a Marketing strategy need to be enforced before the PR strategy can be
implemented.
Press Releases
An unlimited amount of press releases. Press releases are written and designed to promote new collections, new products, new services,
special offers, brand announcements and all relevant industry news which is distributed via a targeted approach to the press.
Press Release Management
Upon distributing a press release, Propose PR manages all follow up activity. This includes fielding journalist responses, managing media requests, sending any additional information to the media, keeping client up to date with all feedback and progress.
Editorial Coverage
Propose PR generates consistent and measureable editorial coverage, ranging from national to regional print coverage in the top wedding
publications, through to editorial coverage on the main wedding magazine websites and wedding blogs.
Reader Offers & Competitions
Propose PR will work with clients to design specific reader offers designed to appeal to the various wedding publications, as a further way of
generating brand presence in the media. Propose PR ensures each reader offer not only generates brand presence but also aids additional
brand awareness, increase in web traffic to client’s website and where applicable data capture of the reader’s details.
Pitching your Company
Propose PR works closely with the press on a daily basis and will pitch our client’s products/services to the wedding press as a way of securing
editorial coverage, whether it is for a feature, a review, an industry expert panel inclusion or as a product placement within an article.
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Distribution of press samples
Propose PR will liaise with the press on forthcoming photo-shoots. Propose PR will inform the client which product(s) the press has requested.
Propose will oversee distribution of samples to the press and returns to client.
Magazine Distribution
Propose PR will ensure all coverage is sent to the client once the coverage is in print or on-line as well as promoting the coverage via Propose
PR’s social media networks.
Social Media Marketing
Propose PR actively uses Twitter, Facebook, You Tube, Pinterest and LinkedIn on a daily basis to ensure all clients are promoted on a social
level as well. This technique is great for B2B strategy as well as B2C.
Celebrity Endorsement
Propose PR keeps abreast of all celebrity engagements and makes contact with the management upon the announcement of a celebrity
engagement with the aim of getting our clients products/services used by the celebrity couple at their wedding. This activity not only includes the
endorsement but also further media coverage surrounding the wedding (i.e. exclusive magazine deals, TV interviews, etc.).
Wedding Exhibitions
Propose PR keeps clients up-to-date on all relevant wedding exhibitions, wedding fairs and shows. Should a client decide to exhibit Propose PR
offers pre & post show PR support. This includes generating press coverage on the client’s appearance at the show, assisting with press pack
production, offering marketing support to ensure maximum impact for client at the show and follow-up communication with relevant press
following the show.
Client Interaction
Propose PR offers an unlimited telephone, email and face-to-face communication interaction and support for clients on this service. Clients are
kept posted on all activity via a live reporting system that can be accessed on-line.
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