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SCHOOL OF BUSINESS MANAGEMENT
SCHOOL OF
BUSINESS MANAGEMENT
>
Accountancy & Finance > Banking & Financial Services > Business Management
>
Food & Beverage Business > Fund Management & Administration
>
Hospitality & Tourism Management > Marketing > Mass Media Management
>
Sport & Wellness Management
281
he School of Business Management (SBM) provides a global
business education through our comprehensive range of
diploma programmes and a good mix of exciting international
learning and internship opportunities. Our courses have a
strong industry focus and are aligned to meet the changing
needs of the dynamic and globalised business world today. This
ensures that our graduates are well-prepared for a promising
career in Singapore and globally.
Our well-designed curriculum provides students with a
broad-based business education and an adequate level of
specialisation. With an application- and development-oriented
approach, our students are offered many opportunities to
cultivate an innovative, enterprising and global mindset.
Through our global network of partnerships and collaborations
with industry and universities/institutions in Europe, North
America and Asia, our students are exposed to various
international or intercultural learning, educational and
working experiences through the overseas student exchange
programmes, or internship programmes, overseas study trips
and immersion programmes. Our diploma courses and their
wide range of specialisations provide students with varied
choices to meet their career aspirations, interests and/or
further studies.
The diploma courses offered are:
> Accountancy & Finance
> Banking & Financial Services
> Business Management
> Food & Beverage Business
> Fund Management & Administration
> Hospitality & Tourism Management
> Marketing
> Mass Media Management
> Sport & Wellness Management
A unique and innovative learning experience in SBM is the
Teaching Enterprise Project (TEP) training, which provides our
students with opportunities to learn, manage and operate
real businesses on campus. TEP training integrates classroom
knowledge with actual business practices, thus further
enhancing our graduates’ employability and career prospects.
The Centre for Business Innovation (CBI) in SBM operates several
strategic business units to support the TEP training. Apart
from working with leading organisations to set up businesses
on campus, CBI also works closely with industry partners on
business and consultancy projects. Through these projects, our
students acquire practical knowledge and a firm understanding
of the business value chain and processes.
SBM nurtures the spirit of innovation and enterprise in students
with the 21st century competencies and mindset, preparing
them to be future-ready. All students are required to work
on entrepreneurship projects in their final year, assessed by
experienced industry practitioners and entrepreneurs. They are
encouraged to turn their ideas into businesses either within or
outside NYP.
Our students are provided with platforms to develop their
talents and realise their fullest potential through a diverse
range of leadership development and co-curricular activities,
including sports, social, cultural and/or community service
activities and general studies modules, or participation in
national/international competitions.
Beyond the quality education and training that prepare our
students well for their future careers and/or university studies,
we will nurture them to be innovative, enterprising and globalready graduates to take on the world! For students raring to take
on the challenges of the business world, SBM is the place to
begin their journey.
SCHOOL OF BUSINESS MANAGEMENT
T
DIPLOMA IN ACCOUNTANCY & FINANCE
DIPLOMA IN ACCOUNTANCY & FINANCE
282
A
ccounting and Finance are crucial to the smooth functioning
of all business organisations. The critical nature of these
functions, coupled with Singapore’s development into a global
accountancy hub, creates a strong demand for accounting and
finance professionals. The Diploma in Accountancy & Finance
offered by the School of Business Management (SBM), with its
dual emphasis on accounting and finance, offers graduates a
wider choice of career and further studies opportunities.
Students will acquire specialised knowledge in the essential
business functions of accounting, finance and taxation through
carefully selected modules to help them attain the global
standards in accountancy and finance. The diploma uses ICT
(information and communications technology) applicationbased learning in its course design and delivery. This prepares
graduates for the challenges of the working world and places
them in good stead for flexible career options and further
educational advancement.
Besides a rigorous academic curriculum, students also undergo
SBM’s unique Teaching Enterprise Project (TEP) to acquire
practical skills in various business processes, sharpen their
communication and interpersonal skills, and learn about
teamwork. They also apply their technical knowledge towards
defining, identifying, interpreting, analysing and solving
problems through group projects. TEP is complemented by
SBM’s 10-week Internship Programme, where students are
attached to leading organisations in both the public and private
sectors to gain work experience before they graduate.
COURSE AIMS
This course aims to:
> provide students with a comprehensive broad-based business
education through carefully selected core business modules,
and an understanding of business process development
and operations;
> provide an adequate level of specialisation by including
technical modules in accountancy and finance within
the curriculum;
> develop students through a value-added education, training
and other capabilities development, including developing an
entrepreneurial mindset;
> train and develop students in a practice-oriented learning
environment such as our unique Teaching Enterprise Project
(TEP), internship programme and case study-based learning;
> enable students to develop essential lifelong skills, such as
creative and logical thinking; problem-solving and analytical
abilities; communication, interpersonal and IT skills; and
283
> inculcate in students a regional and global mindset to
BM0016 Principles of Management
BM0019 Principles of Marketing
BM0022 Effective Writing Skills
Duration: Three academic years on a full-time basis.
BM0701 Effective Oral Communication
BM0702 Internet & Web Technologies
CAREER PROSPECTS
Graduates from this course will find good career opportunities
in executive and middle management positions in areas of
financial accounting, cost accounting, management accounting,
financial management, auditing, taxation and treasury within
organisations in the public and private sectors.
Graduates with good academic achievements may be accepted
for degree courses by local and overseas institutions of higher
learning at advanced entry levels. They can also expect partial
exemptions from the examinations of professional bodies
including the Association of Chartered Certified Accountants
(ACCA); Chartered Institute of Management Accountants (CIMA),
UK; and The Institute of Chartered Accountants in England and
Wales (ICAEW).
BM0703 Business Software Applications
BMS101-141 General Studies Modules
YEAR 2 – SEMESTERS 1 & 2
BM0052 Business Finance
BM0121 Cost Accounting
BM0125 Accounting Information System – Design & Control
BM0127 Business Accounting
BM0180 International Business
BM0240 International Finance & Treasury
BM0247 Fund Administration and Accounting
BM0258 Auditing
BM0263 Taxation
ENTRY REQUIREMENTS
Applicants for this diploma course must have obtained the
following minimum GCE ‘O’ Level results:
BM0264 Published Financial Statements & Consolidation
> English Language (EL1)
Grade 1 – 6
BMS201-251 General Studies Modules
> Elementary/Additional Mathematics
Grade 1 – 6
> Any three other subjects, excluding CCA
Grade 1 – 6
BM0742 Business Law
YEAR 3 – SEMESTERS 1 & 2
BM0053 Capital Markets & Financial Instruments
Please refer to the section on entry requirements for diploma
courses for more details.
COURSE STRUCTURE
YEAR 1 – SEMESTERS 1 & 2
BM0002 Accounting for Assets
BM0003 Principles of Accounting
BM0007 Microeconomics
BM0008 Macroeconomics
BM0011 Statistical Theory for Business
BM0055 Human Resource Management & Practices
BM0084 Teaching Enterprise Project
BM0165 Internship Placement Programme
BM0169 Customer Relationship Management
BM0185 Entrepreneurship
BM0254 Company Law
BM0259 Management Accounting
BMS301-310 General Studies Modules
Note: All students are required to obtain 10 General Studies
module credits during the three-year course.
BM0012 Statistical Methods for Business
For detailed module synopses, please refer to the online Prospectus at www.nyp.edu.sg/prospectus
DIPLOMA IN ACCOUNTANCY & FINANCE
contribute in a borderless business world.
DIPLOMA IN BANKING & FINANCIAL SERVICES
DIPLOMA IN BANKING & FINANCIAL SERVICES
284
S
ingapore has established itself as a thriving financial
centre of international repute, serving both regional and
international economies. As a well-established and diversified
international financial centre, Singapore attracts many financial
institutions through its pro-business environment, excellent
infrastructure and cost competitiveness. With its strategic
location, Singapore is well-placed to serve the fast-growing
markets of the Asia-Pacific region.
Against these vibrant developments in the domestic and
international financial services landscape, the demand for welltrained financial services professionals will continue to grow.
With a curriculum that is current and relevant to the industry,
the Diploma in Banking & Financial Services prepares graduates
for the challenges of the dynamic financial sector. Students will
acquire the fundamentals of banking, finance and insurance, as
well as be updated on the latest developments and knowledge
in this sector.
Students can choose to specialise in Banking & Financial
Services or Wealth Management in their second year. Wealth
Management is a new specialisation offered since 2012 to
prepare students to take advantage of Asia’s economic growth
in the private banking industry.
Besides a rigorous academic curriculum, students also undergo
SBM’s unique Teaching Enterprise Project (TEP) to acquire
practical skills in various operational business processes,
sharpen their communication and interpersonal skills, and learn
about teamwork. Through group projects, they will apply their
technical knowledge towards defining, identifying, interpreting,
analysing and solving problems. SBM’s state-of-the-art Financial
Services Resource Centre enhances students’ learning by giving
them access to a wealth of ‘live’ financial information, such as
Bloomberg and Thomson Reuters.
TEP is complemented by SBM’s 10-week Internship Programme,
where students are attached to leading organisations in both
the public and private sectors to gain work experience before
they graduate.
285
ENTRY REQUIREMENTS
Applicants for this diploma course must have obtained the
following minimum GCE ‘O’ Level results:
> provide students with a comprehensive broad-based business
education through carefully selected core business modules,
and an understanding of business process development
and operations;
> provide an adequate level of specialisation by including
technical modules in banking and financial services within
the curriculum;
> develop students through a value-added education, training
and other capabilities development, including developing an
entrepreneurial mindset;
> train and develop students in a practice-oriented learning
> English Language (EL1)
Grade 1 – 6
> Elementary/Additional Mathematics
Grade 1 – 6
> Any three other subjects, excluding CCA
Grade 1 – 6
Please refer to the section on entry requirements for diploma
courses for more details.
COURSE STRUCTURE
environment such as our unique Teaching Enterprise Project
(TEP), internship programme and case study-based learning;
YEAR 1 – SEMESTERS 1 & 2
> enable students to develop essential lifelong skills, such as
BM0002 Accounting for Assets
creative and logical thinking; problem-solving and analytical
abilities; communication, interpersonal and IT skills; and
> inculcate in students a regional and global mindset to
contribute in a borderless business world.
Duration: Three academic years on a full-time basis.
BM0003 Principles of Accounting
BM0007 Microeconomics
BM0008 Macroeconomics
BM0011 Statistical Theory for Business
BM0012 Statistical Methods for Business
BM0016 Principles of Management
CAREER PROSPECTS
Graduates with the Diploma in Banking & Financial Services
will find good career opportunities in executive and middle
management positions in areas such as corporate, private
and consumer banking operations, credit analysis and
administration, treasury and investment, personal financial
planning, life and general insurance and insurance-associated
services in local and international banks, financial institutions,
fund management companies as well as insurance companies.
Graduates with good academic achievements may be accepted
for degree courses by local and overseas institutions of higher
learning at advanced entry levels.
BM0019 Principles of Marketing
BM0022 Effective Writing Skills
BM0701 Effective Oral Communication
BM0702 Internet & Web Technologies
BM0703 Business Software Applications
BMS101-141 General Studies Modules
YEAR 2 – SEMESTERS 1 & 2
FOR BANKING & FINANCIAL SERVICES
BM0052 Business Finance
BM0075 Essentials of Financial & Management Accounting
BM0078 Marketing Management
BM0106 Essentials of Financial Services
BM0180 International Business
BM0225 General Insurance
BM0234 Investments
DIPLOMA IN BANKING & FINANCIAL SERVICES
COURSE AIMS
This course aims to:
DIPLOMA IN BANKING & FINANCIAL SERVICES
286
BM0245 Personal Financial Planning & Life Insurance
BM0084 Teaching Enterprise Project
BM0246 Consumer Banking
BM0165 Internship Placement Programme
BM0283 Personal Selling & Negotiation Skills
BM0185 Entrepreneurship
BM0742 Business Law
BM0228 Investment Advisory
BMS201-251 General Studies Modules
BM0240 International Finance & Treasury
BM0244 Credit Analysis & Administration
FOR WEALTH MANAGEMENT SPECIALISATION
BMS301-310 General Studies Modules
BM0052 Business Finance
BM0075 Essentials of Financial & Management Accounting
BM0078 Marketing Management
Note: All students are required to obtain 10 General Studies
module credits during the three-year course.
BM0106 Essentials of Financial Services
BM0180 International Business
BM0227 Account Management for Wealth Managers
BM0229 Trusts, Tax & Estate Planning
BM0242 Alternative Investments & Hedge Funds
BM0245 Personal Financial Planning & Life Insurance
BM0246 Consumer Banking
BM0742 Business Law
BMS201-251 General Studies Modules
YEAR 3 – SEMESTERS 1 & 2
FOR BANKING & FINANCIAL SERVICES
BM0053 Capital Markets & Financial Instruments
BM0055 Human Resource Management & Practices
BM0084 Teaching Enterprise Project
BM0165 Industrial Placement Programme
BM0169 Customer Relationship Management
BM0185 Entrepreneurship
BM0240 International Finance & Treasury
BM0244 Credit Analysis & Administration
BMS301-310 General Studies Modules
FOR WEALTH MANAGEMENT SPECIALISATION
BM0053 Capital Markets & Financial Instruments
BM0055 Human Resource Management & Practices
For detailed module synopses, please refer to the online Prospectus at www.nyp.edu.sg/prospectus
287
DIPLOMA IN BUSINESS MANAGEMENT
DIPLOMA IN BUSINESS MANAGEMENT
A
s Singapore seeks to establish itself as a base for multinational corporations as well as small and medium-sized
enterprises, there is a demand for business professionals
with a broad range of competencies in the field of Business
Management. The continued drive by Singapore-based
companies to internationalise and venture into markets in
Asia and beyond will also require business professionals
with a global mindset. The Diploma in Business Management
equips graduates with a strong grasp of the fundamentals of
Business Management, and specialised knowledge in niche
areas such as Human Resource Management, Supply Chain
Management, Customer Relations & Service Management,
Retail Management, Entrepreneurship, Event Management,
and International Business.
DUAL SPECIALISATION
Graduates who are multi-skilled are needed in today’s dynamic
business environment. To give you a competitive advantage
at work, SBM’s Diploma in Business Management with Dual
Specialisation enables you to equip yourself with skills in not
one but two specialisations. Depending on your area of interest,
you can choose to specialise in two of the following seven
exciting specialisations:
> Customer Relations & Service Management (CRSM)
> Entrepreneurship (ED)
> Event Management (EM)
> Human Resource Management (HRM)
> International Business (IB)
> Retail Management (RM)
> Supply Chain Management (SCM)
As part of their curriculum, students are also attached to
various business centres within campus as part of their
training under SBM’s innovative Teaching Enterprise Project
(TEP). This gives students the opportunity to integrate their
classroom knowledge with hands-on learning in a real business
environment. They also work on industry projects under the
supervision of experienced lecturers.
TEP is complemented by SBM’s 10-week Internship Programme,
where students are attached to leading organisations in both
the public and private sectors to gain work experience before
they graduate.
DIPLOMA IN BUSINESS MANAGEMENT
288
COURSE AIMS
ENTRY REQUIREMENTS
This course aims to:
Applicants for this diploma course must have obtained the
following minimum GCE ‘O’ Level results:
> provide students with a comprehensive broad-based business
education through carefully selected core business modules,
and an understanding of business process development
and operations;
> develop students through a value-added education, training
and other capabilities development, including developing an
entrepreneurial mindset;
> train and develop students in a practice-oriented learning
environment such as our unique Teaching Enterprise Project
(TEP), internship programme and case study-based learning;
> enable students to develop essential lifelong skills, such as
> English Language (EL1) Grade 1 – 6
> Elementary/Additional Mathematics
Grade 1 – 6
> Any three other subjects, excluding CCA
Grade 1 – 6
Please refer to the section on entry requirements for diploma
courses for more details.
COURSE STRUCTURE
creative and logical thinking; problem-solving and analytical
abilities; communication, interpersonal and IT skills; and
YEAR 1 – SEMESTERS 1 & 2
> inculcate in students a regional and global mindset to
BM0002 Accounting for Assets
contribute in a borderless business world.
Duration: Three academic years on a full-time basis.
CAREER PROSPECTS
Graduates will find good career opportunities in executive
and middle management positions in areas such as Human
Resource Management, Retail Management, Logistics and
Supply Chain Management, Customer and Service Management,
Event Management, Entrepreneurship or International Business.
The specialisations complement each other, allowing graduates
to value add to the organisations they are working in. It
also provides graduates with more opportunities in further
education and career development.
Graduates with good academic achievements may be accepted
for degree courses by local and reputable overseas universities,
some with advanced standing of 1 to 1.5 years.
BM0003 Principles of Accounting
BM0007 Microeconomics
BM0008 Macroeconomics
BM0011 Statistical Theory for Business
BM0012 Statistical Methods for Business
BM0016 Principles of Management
BM0019 Principles of Marketing
BM0022 Effective Writing Skills
BM0701 Effective Oral Communication
BM0702 Internet & Web Technologies
BM0703 Business Software Applications
BMS101-141 General Studies Modules
YEAR 2 – SEMESTERS 1 & 2
BM0052 Business Finance
BM0075 Essentials of Financial & Management Accounting
BM0742 Business Law
BMS201-251 General Studies Modules
Note: All students are required to obtain 10 General Studies
module credits during the three-year course.
289
EVENT MANAGEMENT (EM)
CUSTOMER RELATIONS & SERVICE MANAGEMENT (CRSM)
Specialised:
BM0912 Essentials of Event Management
Core:
BM0078 Marketing Management
BM0913 Events Planning and Operations
Specialised:
BM0456 Essentials of Customer Behaviour
BM0455 Service Management & Innovation
BM0915 Events Branding, Marketing &
Promotions
BM0453 Principles & Practices in CRM
Core:
HUMAN RESOURCE MANAGEMENT (HRM)
Core:
BM0078 Marketing Management
Specialised:
BM0431 Essentials of Human Resource
Management
BM0178 Elements & Practice of HRD
BM0179 Employee & Industrial Relations
BM0180 International Business
INTERNATIONAL BUSINESS (IB)
Core:
BM0283 Personal Selling & Negotiation
Specialised:
BM0471 Essentials of International Business
BM0388 Global Marketing
BM0472 International Trade Management
YEAR 3 – SEMESTERS 1 & 2
BM0084 Teaching Enterprise Project
RETAIL MANAGEMENT (RM)
Core:
Specialised:
BM0904 Essentials of Retail Operations &
Management
BM0903 Mall Management & Marketing
BM0905 Buying & Luxury Retailing
SUPPLY CHAIN MANAGEMENT (SCM)
Core:
BM0165 Internship Placement Programme
BM0078 Marketing Management
BM0078 Marketing Management
Specialised:
BM0830 Essentials of Supply Chain
Management
BM0804 Global SCM
BM0835 Managing Inventory in SCM
Choose two of seven specialisations:
CUSTOMER RELATIONS & SERVICE MANAGEMENT (CRSM)
Core:
BM0055 Human Resource Management
& Practices
Specialised:
BM0383 Contact Centre Management
BM0454 Service Operations & Quality
Management
HUMAN RESOURCE MANAGEMENT (HRM)
Core:
BM0169 Customer Relationship
Management
ENTREPRENEURSHIP (ED)
Specialised:
BM0175 Compensation Management
Core:
BM0432 International HRM
BM0180 International Business
Specialised:
BM0186 Essentials of Entrepreneurship
BM0187 Strategic Enterprise Management
RETAIL MANAGEMENT (RM)
BM0188 Innovation & Concept Development
Core:
BM0055 Human Resource Management
& Practices
Specialised:
BM0906 Retail Merchandising
BM0901 Retail Store Design & Visual
Merchandising
DIPLOMA IN BUSINESS MANAGEMENT
Choose two of seven specialisations:
290
DIPLOMA IN BUSINESS MANAGEMENT
SUPPLY CHAIN MANAGEMENT (SCM)
Core:
BM0055 Human Resource Management
& Practices
Specialised:
BM0832 Purchasing Principles & Procurement
BM0837 International Freight Management
ENTREPRENEURSHIP (ED)
Core:
BM0283 Personal Selling & Negotiation
Specialised:
BM0389 New Venture Marketing
BM0189 Enterprise Business Development
EVENT MANAGEMENT (EM)
Core:
BM0185 Entrepreneurship
Specialised:
BM0916 Managing Mega Events & Roadshows
BM0983 Managing Meetings & Incentives
INTERNATIONAL BUSINESS (IB)
Core:
BM0185 Entrepreneurship
Specialised:
BM0481 International Finance
BM0473 International Business Strategy
For detailed module synopses, please refer to the online Prospectus at www.nyp.edu.sg/prospectus
DIPLOMA IN FOOD & BEVERAGE BUSINESS
291
DIPLOMA IN FOOD & BEVERAGE BUSINESS
F
ood & Beverage (F&B) is a growing business with more
than 6,000 F&B establishments employing over 80,000
employees in Singapore. And the growth does not stop
here, with the ramp up of the two new integrated resorts in
Singapore at Marina Bay and Sentosa Island creating even
more business opportunities.
The Diploma in Food & Beverage Business will prepare you for
the exciting job opportunities in this fast-paced industry. The
diploma covers a balance of both culinary knowledge and food
business management skills. You will be equipped with skills
in both business and F&B products that prepare you to be the
future leaders and entrepreneurs in the F&B sector.
You will enjoy the various styles of learning employed in the
course. Apart from classroom teaching, there are also kitchen lab
sessions, hands-on learning and an intensive work attachment
programme.
Students will undergo the Teaching Enterprise Project (TEP) in
our training restaurant and café on campus to gain practical
skills in the following areas:
> Formal food service procedures and techniques;
> Manpower management skills, including staff scheduling and
staff deployment;
> Beverage preparation techniques and menu planning;
> Point of sales systems and handling of cash transactions;
> Food service preparation and culinary skills; and
> Catering management
TEP is complemented by a six-month Internship Programme
where students are attached to F&B establishments to gain
work experience before they graduate.
COURSE AIMS
This course aims to:
> provide students with a broad-based, comprehensive and
well-balanced programme, covering modules in business
management, food service management and culinary arts;
> equip students with essential business management
foundation knowledge such as Economics, Marketing,
Accounting, Financial Management, Communication skills,
Human Resource Management and Entrepreneurship;
> provide students with an adequate level of key culinary skills
required for F&B services, with modules such as Cookery &
Foodservice, Baking & Pastry, Stock & Sauces Preparation,
and Beverage Knowledge & Service; and
292
DIPLOMA IN FOOD & BEVERAGE BUSINESS
> equip students with specialised knowledge in food service
management, such as Managing Customer Experience, Menu
Planning, Cost Control & Food Logistics.
Duration: Three academic years on a full-time basis.
BM3037 Business Communication
BM3101 F&B Concepts & Setup
CL1833 Introduction to Nutrition Science
CL1827 Food & Culture
CL1828 Food Safety & Hygiene
CAREER PROSPECTS
CL1831 Basic Cookery & Foodservice
Graduates from this diploma can look forward to challenging
executive or management-level careers in the F&B industry,
including restaurant management; airline and event catering
operations and management; hotel and club F&B management.
CL1832 Food Ingredients Applications
Graduates from this diploma who aspire to pursue further studies
and meet the entry requirements of universities or institutions
can progress into advanced diploma or bachelor degree
courses in areas such as business management, hospitality
management, culinary arts & food service management, food
marketing, food service entrepreneurship, F&B management,
baking and pastry arts, etc.
Graduates with good academic achievements may be accepted
for degree courses in local and reputable overseas universities,
some with advanced standing of 1 to 1.5 years.
Applicants for this diploma course must have obtained the
following minimum GCE ‘O’ Level results:
> English Language (EL1) Grade 1 – 6
> Elementary/Additional Mathematics
Grade 1 – 6
> Any two other subjects
Grade 1 – 6
Computation of aggregate for selection is based on grades
obtained for five subjects including the above subjects. Please
refer to the section on entry requirements for diploma courses
for more details.
YEAR 1 – SEMESTERS 1 & 2
BM3031 Principles of Accounting
BM3032 Essentials of Marketing
BM3034 Statistics
BM3035 Economics
CL2859 Stock and Sauces Preparation
BMS101-141 General Studies Modules
YEAR 2 – SEMESTERS 1 & 2
BM0052 Business Finance
BM3201 Essentials of F&B Services
BM3203 Menu Planning, Cost Control & Food Logistics
BM3205 Beverage Knowledge & Service
BM0284 Marketing Research
BM0431 Essentials of HRM
BM0924 Managing the Customer Experience
CL1830 Basic Baking & Pastry
ENTRY REQUIREMENTS
COURSE STRUCTURE
CL1834 Advanced Food Ingredients Applications
CL2856 Asian Cuisine
CL2857 International Cuisine
CL2858 Kitchen Operations
BMS201-251 General Studies Modules
YEAR 3 – SEMESTERS 1 & 2
Teaching Enterprise Project Covering:
BM3301 Advanced Dining Room Procedures
BM3302 F&B Business Management
BM0185 Entrepreneurship
BM3965 Internship Attachment Programme
CL3845 Advanced Patisserie and Desserts
CL3846 Meat Cutting & Garde Manger
CL3847 Foodservice Preparation & Advanced Catering
BMS301-310 General Studies Modules
Note: All students are required to obtain 10 General Studies
module credits during the three-year course.
For detailed module synopses, please refer to the online Prospectus at www.nyp.edu.sg/prospectus
DIPLOMA IN FUND MANAGEMENT & ADMINISTRATION
293
DIPLOMA IN FUND MANAGEMENT & ADMINISTRATION
N
YP is the first and only tertiary institution in Singapore to
offer the Diploma in Fund Management & Administration,
which was developed in close collaboration with the Monetary
Authority of Singapore as well as international and local banks.
This unique diploma prepares students for exciting and lucrative
careers in the fund industry and equips them with the latest
knowledge and skills in all areas of fund and investment services
that cover the front, middle and back office operations. Prospects
for graduates are promising as talent and skills in investment
management, fund administration and securities operations are
consistently in great demand to meet the industry’s expansion
as Singapore evolves into a global financial hub.
TEP is complemented by SBM’s 10-week Internship Programme,
where students are attached to leading organisations in both
the public and private sectors to gain work experience before
they graduate.
Students are trained in a practice-oriented environment during
their attachment in SBM’s innovative Teaching Enterprise
Project (TEP). Here, students learn practical skills in various
operational business processes which are relevant to the
fund management and administration industry. Students also
participate in group projects, which allows them to apply their
knowledge on fund management products, such as equities,
bonds or other investment products and exposes them to other
related areas in the financial services industry. Training takes
place in SBM’s well-equipped Financial Services Resource
Centre, where students have access to ‘real-time’ information
relating to the various financial markets, such as Bloomberg and
Thomson Reuters.
> provide an adequate level of specialisation by including
COURSE AIMS
This course aims to:
> provide students with a comprehensive broad-based business
education through carefully selected core business modules,
and an understanding of business process development and
operations;
technical modules in fund management and administration
within the curriculum;
> develop students through a value-added education, training
and other capabilities development, including developing an
entrepreneurial mindset;
> train and develop students in a practice-oriented learning
environment such as our unique Teaching Enterprise Project
(TEP), internship programme and case study-based learning;
> enable students to develop essential lifelong skills, such as
creative and logical thinking; problem-solving and analytical
abilities; communication, interpersonal and IT skills; and
294
DIPLOMA IN FUND MANAGEMENT & ADMINISTRATION
> inculcate in students a regional and global mindset to
contribute in a borderless business world.
BM0019 Principles of Marketing
BM0022 Effective Writing Skills
Duration: Three academic years on a full-time basis.
BM0701 Effective Oral Communication
BM0702 Internet & Web Technologies
BM0703 Business Software Applications
CAREER PROSPECTS
Graduates from the Diploma in Fund Management &
Administration will find good career opportunities in executive
and middle management positions in areas such as fund and
investment services that cover the front, middle and back office
operations. Graduates can also look forward to promising
careers with international and local banks, global financial
institutions and fund houses, regional asset management firms,
hedge funds, fund administrators and custodian companies.
Graduates with good academic achievements may be accepted
for degree courses by local and overseas institutions of higher
learning at advanced entry levels.
BMS101-141 General Studies Modules
YEAR 2 – SEMESTERS 1 & 2
BM0052 Business Finance
BM0075 Essentials of Financial & Management Accounting
BM0078 Marketing Management
BM0106 Essentials of Financial Services
BM0180 International Business
BM0234 Investments
BM0242 Alternative Investments & Hedge Funds
BM0245 Personal Financial Planning & Life Insurance
ENTRY REQUIREMENTS
BM0247 Fund Administration and Accounting
Applicants for this diploma course must have obtained the
following minimum GCE ‘O’ Level results:
> English Language (EL1) Grade 1 – 6
> Elementary/Additional Mathematics
Grade 1 – 6
> Any three other subjects, excluding CCA
Grade 1 – 6
Please refer to the section on entry requirements for diploma
courses for more details.
BM0248 Global Securities Operations
BM0742 Business Law
BMS201-251 General Studies Modules
YEAR 3 – SEMESTERS 1 & 2
BM0053 Capital Markets & Financial Instruments
BM0055 Human Resource Management & Practices
BM0084 Teaching Enterprise Project
COURSE STRUCTURE
BM0165 Internship Placement Programme
YEAR 1 – SEMESTERS 1 & 2
BM0185 Entrepreneurship
BM0169 Customer Relationship Management
BM0002 Accounting for Assets
BM0240 International Finance & Treasury
BM0003 Principles of Accounting
BM0249 Investment Analysis and Portfolio Management
BM0007 Microeconomics
BMS301-310 General Studies Modules
BM0008 Macroeconomics
BM0011 Statistical Theory for Business
Note: All students are required to obtain 10 General Studies
module credits during the three-year course.
BM0012 Statistical Methods for Business
BM0016 Principles of Management
For detailed module synopses, please refer to the online Prospectus at www.nyp.edu.sg/prospectus
DIPLOMA IN HOSPITALITY & TOURISM MANAGEMENT
295
DIPLOMA IN HOSPITALITY & TOURISM MANAGEMENT
S
ingapore’s hospitality and tourism industry has grown from
strength to strength, and is a key driver of the economy. The
Marina Bay Sands and Resorts World Sentosa Integrated Resorts,
mega attractions such as Gardens by the Bay, and a stellar
line-up of business and entertainment events throughout the
year were instrumental in attracting record numbers of visitor
arrivals to Singapore in 2012, and the figures are expected to
rise in the years ahead. With this increase, a greater number
and diversity of job opportunities will be available for those
who are keen on careers in the hospitality and tourism industry.
SBM’s Diploma in Hospitality & Tourism Management equips
students with the necessary knowledge and expertise to enter
and succeed in this dynamic sector. It also moulds individuals
into knowledgeable, adaptable and resourceful professionals.
In addition to core business subjects in the first year of study,
students can choose to specialise in Hotel Management, Resort
Management or MICE (Meetings, Incentives, Conventions &
Exhibitions) Management from their second year onwards,
where subjects specific and unique to these exciting industries
are taught.
The Hotel Management specialisation covers subjects like
Rooms Division Management, Kitchen & Restaurant Operations,
Food & Beverage and Hotel Sales & Distribution Management,
while the Resort Management specialisation covers subjects
like Theme Park Operations, Managing Special Events &
Festivals, and Resort Development & Management. The MICE
Management specialisation covers the full spectrum of planning,
operating and managing all aspects of business events such as
meetings, incentives, conventions and exhibitions.
Besides lessons in the classroom, students will have
opportunities to go on site visits of outstanding hospitality
and tourism companies, travel overseas on immersion trips to
major cities, participate in student exchange programmes at
universities around the world, and attend interesting seminars
and workshops. Students will also gain useful and practical
experience through internships of up to six months at leading
hospitality and tourism organisations in Singapore or overseas
in their final year of study.
COURSE AIMS
This course aims to:
> provide students with a comprehensive broad-based business
education through carefully selected core business modules,
and an understanding of business process development and
operations;
296
DIPLOMA IN HOSPITALITY & TOURISM MANAGEMENT
> allow students to learn subjects unique to Hotel, Resort or
MICE Management, and thus specialise in these areas;
> train and develop students in relevant and realistic work
environments through an industrial attachment programme
of up to six months at hospitality and tourism-related
companies, locally and overseas; and
> develop
students holistically and through a valueadded curriculum with strong emphasis on cultivating
effective communication skills, a professional image for
business, an appreciation of leisure lifestyles, and an
understanding of managing cultural diversity among various
stakeholder groups.
Duration: Three academic years on a full-time basis.
BM0011 Statistical Theory for Business
BM0012 Statistical Methods for Business
BM0016 Principles of Management
BM0019 Principles of Marketing
BM0022 Effective Writing Skills
BM0701 Effective Oral Communication
BM0703 Business Software Applications
BM0970 Introduction to Hospitality & Tourism
BMS101-141 General Studies Modules
YEAR 2 – SEMESTERS 1 & 2
BM0052 Business Finance
BM0075 Essentials of Financial & Management Accounting
CAREER PROSPECTS
Graduates from this course will find good career opportunities
as executives in hotels, integrated resorts, business events
companies, attractions and retail businesses. In addition,
those with good academic achievements may be accepted
for degree courses with advanced standing at local and
overseas universities.
BM0180 International Business
BM0742 Business Law
BM0924 Managing the Customer Experience
BM0925 Destination & Attractions Management
BM0931 Marketing for Hospitality
BM0971 Introduction to Lodging
ENTRY REQUIREMENTS
Applicants for this diploma course must have obtained the
following minimum GCE ‘O’ Level results:
BM0980 Introduction to MICE (Meetings, Incentives,
Conventions & Exhibitions)
BMS201-251 General Studies Modules
> English Language (EL1) Grade 1 – 6
> Elementary/Additional Mathematics
Grade 1 – 6
RESORT MANAGEMENT SPECIALISATION
> Any three other subjects, excluding CCA
Grade 1 – 6
BM0904 Essentials of Retail Operations and Management
BM0937 Theme Park Operations
Please refer to the section on entry requirements for diploma
courses for more details.
HOTEL MANAGEMENT SPECIALISATION
BM0950 Rooms Division Management
COURSE STRUCTURE
BM0952 Kitchen & Restaurant Operations
YEAR 1 – SEMESTERS 1 & 2
MICE MANAGEMENT SPECIALISATION
BM0002 Accounting for Assets
BM0981 Managing Conferences
BM0003 Principles of Accounting
BM0982 Exhibitions Management
BM0007 Microeconomics
BM0008 Macroeconomics
297
YEAR 3 – SEMESTERS 1 & 2
DIPLOMA IN HOSPITALITY & TOURISM MANAGEMENT
BM0185 Entrepreneurship
BM0926 Decision Sciences & Yield Management
BM0965 Internship Placement Programme
BM0972 Managing a Diversified Workforce
BM0973 Business Continuity & Risk Management
BMS301-310 General Studies Modules
RESORT MANAGEMENT SPECIALISATION
BM0934 Resort Development & Management
BM0936 Managing Special Events & Festivals
HOTEL MANAGEMENT SPECIALISATION
BM0953 Food & Beverage Management
BM0954 Hotel Sales & Distribution Management
MICE MANAGEMENT SPECIALISATION
BM0936 Managing Special Events & Festivals
BM0983 Managing Meetings & Incentives
Note: All students are required to obtain 10 General Studies
module credits during the three-year course.
For detailed module synopses, please refer to the online Prospectus at www.nyp.edu.sg/prospectus
DIPLOMA IN MARKETING
DIPLOMA IN MARKETING
298
M
arketing plays an important role in any organisation
as it keeps an organisation in touch with the needs of
its customers, which impact corporate strategy, purpose
and ultimately, profitability. From understanding consumer
psychology to crafting corporate marketing strategies, product
and services design, building customer loyalty, branding,
advertising and promotions, sales and distribution, Marketing is
a dynamic and critical function for all businesses.
Students can choose to specialise in any one of the
following areas:
> Marketing Management (MM)
> Public Relations (PR)
Students specialising in Marketing Management will be
groomed to be Marketing executives and be trained in critical
areas such as Brand Management, Advertising and Promotions
which are in constant demand in many industries.
Students specialising in Public Relations will be groomed to be
Public Relations executives and be trained in important areas
such as Corporate Communications, Crisis Management and
PR Campaign Planning, which will allow them to embark on
exciting careers in the field of PR.
Another unique aspect of our diploma lies in our Teaching
Enterprise Project (TEP), which help students to develop
practical lifelong skills in operational business processes
through “real-life” client projects. These client projects and
attachments at the various TEP stopovers, such as the Marketing
Services Centre, Event Management and other client-based
project centres, enable students to hone their interpersonal
skills and develop critical thinking and problem-solving abilities.
These lifelong skills also prepare students for the challenges of
the dynamic marketing industry and holds them in good stead
for future career and educational advancement.
TEP is complemented by SBM’s 10-week Internship Programme,
where students are attached to leading organisations in both
the public and private sectors to gain work experience before
they graduate.
299
ENTRY REQUIREMENTS
Applicants for this diploma course must have obtained the
following minimum GCE ‘O’ Level results:
> provide students with a comprehensive broad-based business
education through carefully selected core business modules,
and an understanding of business process development
and operations;
> provide adequate specialisation through modules such as
Brand Management, Corporate Communications, Integrated
Marketing Communications and PR Campaign Planning;
> develop students through a value-added education, training
and other capabilities development, including developing an
entrepreneurial mindset;
> train and develop students in a practice-oriented learning
> English Language (EL1) Grade 1 – 6
> Elementary/Additional Mathematics
Grade 1 – 6
> Any three other subjects, excluding CCA
Grade 1 – 6
Please refer to the section on entry requirements for diploma
courses for more details.
COURSE STRUCTURE
environment such as our unique Teaching Enterprise Project
(TEP), internship programme and case study-based learning;
YEAR 1 – SEMESTERS 1 & 2
> enable students to develop essential lifelong skills, such as
BM0002 Accounting for Assets
creative and logical thinking; problem-solving and analytical
abilities; communication, interpersonal and IT skills; and
> inculcate in students a regional and global mindset to
contribute in a borderless business world.
Duration: Three academic years on a full-time basis.
BM0003 Principles of Accounting
BM0007 Microeconomics
BM0008 Macroeconomics
BM0011 Statistical Theory for Business
BM0012 Statistical Methods for Business
BM0016 Principles of Management
CAREER PROSPECTS
Graduates, regardless of specialisation, will be in high
demand as Marketing is a key discipline and the cornerstone
of businesses in every industry. They will find good career
opportunities in executive and middle management positions
in challenging fields such as Branding, Advertising, Event
Management, Marketing Communications, Public Relations,
Marketing Research, Sales and Business Development.
Graduates who intend to pursue further studies may also
be accepted for degree courses in any business discipline in
reputable local and overseas universities, some with advanced
standing of 1 to 1.5 years. Higher education prospects
for marketing graduates have been good, with graduates
being awarded prestigious scholarships in leading local and
overseas universities.
BM0019 Principles of Marketing
BM0022 Effective Writing Skills
BM0701 Effective Oral Communication
BM0702 Internet & Web Technologies
BM0703 Business Software Applications
BMS101-141 General Studies Modules
YEAR 2 – SEMESTERS 1 & 2
MARKETING MANAGEMENT SPECIALISATION
BM0075 Essentials of Financial & Management Accounting
BM0078 Marketing Management
BM0180 International Business
BM0904 Essentials of Retail Operations & Management
BM0280 Integrated Marketing Communications
BM0285 Brand Management
BM0386 Services Marketing Management
DIPLOMA IN MARKETING
COURSE AIMS
This course aims to:
DIPLOMA IN MARKETING
300
BM0387 New Media Marketing
BM0084 Teaching Enterprise Project
BM0623 Public Relations & Communication Management
BM0165 Internship Placement Programme
BM0388 Global Marketing
BM0169 Customer Relationship Management
BM0742 Business Law
BM0185 Entrepreneurship
BM9865 National Education
BM0394 PR Campaign Planning
BMS201-251 General Studies Modules
BM0395 Crisis Management
BM0396 Ethics in Advertising & PR
PUBLIC RELATIONS SPECIALISATION
BMS301-310 General Studies Modules
BM0075 Essentials of Financial & Management Accounting
BM0078 Marketing Management
BM0180 International Business
Note: All students are required to obtain 10 General Studies
module credits during the three-year course.
BM0280 Integrated Marketing Communications
BM0283 Personal Selling & Negotiation Skills
BM0285 Brand Management
BM0387 New Media Marketing
BM0391 Corporate Communications
BM0392 Market Research for Public Relations
BM0393 Press Release & Copy Writing
BM0742 Business Law
BM9865 National Education
BMS201-251 General Studies Modules
YEAR 3 – SEMESTERS 1 & 2
MARKETING MANAGEMENT SPECIALISATION
BM0055 Human Resource Management & Practices
BM0084 Teaching Enterprise Project
BM0140 Consumer Behaviour
BM0165 Internship Placement Programme
BM0169 Customer Relationship Management
BM0185 Entrepreneurship
BM0283 Personal Selling & Negotiation Skills
BM0284 Marketing Research
BMS301-310 General Studies Modules
PUBLIC RELATIONS SPECIALISATION
BM0055 Human Resource Management & Practices
For detailed module synopses, please refer to the online Prospectus at www.nyp.edu.sg/prospectus
301
DIPLOMA IN MASS MEDIA MANAGEMENT
DIPLOMA IN MASS MEDIA MANAGEMENT
S
ingapore’s media industry is making good progress in the
global arena and the Media Development Authority (MDA)
is committed to build on this momentum to grow the industry
further. Singapore is poised to become the regional media
hub for Asian content to be showcased to international media
players, and for non-Asian content to be distributed to a growing
Asian market. There will be an increase in demand for creative
professionals with business acumen and a good understanding
of the local and global media industry.
To meet the industry’s demand for media professionals with
strong business skills, the School of Business Management
developed the Diploma in Mass Media Management in
collaboration with MDA and leading industry practitioners.
The diploma’s unique curriculum equips graduates with a
combination of communication, production and management
skills. Complementing two years of academic modules is the
Teaching Enterprise Project (TEP), a 21-week hands-on training
programme that exposes students to TV, print and online
projects, programming and management of an on-campus TV
channel and industry-driven projects. Capping the graduates’
training will be 21 weeks of internship as part of the school’s
Internship Programme, where students are attached to leading
media organisations in Singapore and overseas to gain work
experience before graduation.
COURSE AIMS
This course aims to:
> provide students with a broad-based education in the mass
media with a strong business perspective;
> provide students with creative media production and
management skills in the areas of TV, print and online media,
from conceptualisation to post-production;
> equip students with knowledge to start, develop and manage
media businesses;
> enable students to manage media projects, supervised by
lecturers with extensive industry experience, during the 21week TEP programme;
> provide students with the experience in managing NYPTV, an
on-campus TV channel – from programme acquisition and
scheduling, developing and executing promotion campaigns
to managing TV airtime; and
> give
students working experience in the media
industry through 21 weeks of internship with leading
media companies.
Duration: Three academic years on a full-time basis.
DIPLOMA IN MASS MEDIA MANAGEMENT
302
CAREER PROSPECTS
BM0662 Digital Film & Video Production
Graduates from this diploma can look forward to challenging
executive or junior management-level careers in the media
industry, including advertising, broadcasting (TV and radio),
print & publishing, online media and public relations.
BM0663 Writing for the Mass Media
BM0665 Software Applications for Mass Media
BM0669 Presenting for TV & Radio
BMS101-141 General Studies Modules
Graduates with good academic achievements will be accepted
for degree courses with advance standing by local and reputable
overseas universities in the United Kingdom, Australia and
the USA.
YEAR 2 – SEMESTERS 1 & 2
BM0185 Entrepreneurship
BM0280 Integrated Marketing Communications
BM0606 Media Market Research
ENTRY REQUIREMENTS
Applicants for this diploma course must have obtained the
following minimum GCE ‘O’ Level results:
BM0623 Public Relations & Communications Management
> English Language (EL1) Grade 1 – 6
BM0642 Broadcast Media Management & Programming
> Elementary/Additional Mathematics
Grade 1 – 6
BM0643 Media Production Management
> Any three other subjects, excluding CCA
Grade 1 – 6
BM0645 Print Media Management
BM0625 Multi-Camera Production
BM0664 Advanced Video Production & Editing
A Special Admissions Exercise (SAE) will also be offered to
applicants who excel or have strong interest in media. Shortlisted applicants will be required to attend an interview session
to assess their suitability for the programme. Please refer to
section on entry requirements for diploma courses for more
details.
Please refer to the section on entry requirements for diploma
courses for more details.
BM0667 New Media & Multi-Platform Production
BM0668 Media Psychology
BM0742 Business Law
BMS201-251 General Studies Modules
YEAR 3 – SEMESTERS 1 & 2
BM0690 Teaching Enterprise Project (21 weeks)
BM0691 Internship Placement Programme (21 weeks)
COURSE STRUCTURE
BMS301-310 General Studies Modules
YEAR 1 – SEMESTERS 1 & 2
Note: All students are required to obtain 10 General Studies
module credits during the three-year course.
BM0600 Media Marketing Management
BM0603 Journalistic Writing
BM0604 People & Supervisory Management
BM0605 Media Financial Management
BM0608 Business Presentation Skills
BM0620 Introduction to Media Industry & Management
BM0621 Creativity & Thinking Skills
BM0641 Media Buying & Sales Negotiations
For detailed module synopses, please refer to the online Prospectus at www.nyp.edu.sg/prospectus
DIPLOMA IN SPORT & WELLNESS MANAGEMENT
303
DIPLOMA IN SPORT & WELLNESS MANAGEMENT
T
he increasing requirements for greater business and
professional orientation in the field of sport management both
locally and abroad, and the Singapore Government’s new master
plan for sports (Vision 2030) will generate many opportunities
for sport management professionals. The Diploma in Sport &
Wellness Management paves the way for graduates seeking to
enter this growing sector. NYP is the first institution in Singapore
and the region to offer this unique diploma programme in 1996.
The diploma’s distinctive curriculum combines both business
and sports-related management modules such as Financial &
Management Accounting, Entrepreneurship, Marketing, Sport
& Exercise Science, Sport & Recreational Facility Management,
and Health & Wellness Management. This offers graduates a
distinctive advantage and endows them with the know-how to
succeed in the global sporting industry.
Learning comes alive through classroom lessons as well as
hands-on projects. During their attachment under the Teaching
Enterprise Project (TEP), students learn to manage a fitness
club facility on campus as well as interact with sport event
organisers and management companies, giving them a wellrounded sport management education. Students’ learning is
also complemented by SBM’s 10-week Internship Programme,
where students are attached to leading organisations in both
the public and private sectors to gain work experience before
they graduate.
COURSE AIMS
This course aims to:
> provide students with a good broad-based business
education through carefully selected core business modules,
and an understanding of business process development
and operations;
> provide an adequate level of specialisation through a careful
selection and phasing of technical modules within the course;
> develop students through a value-added education, training
and other capabilities development, including developing an
entrepreneurial mindset;
> train and develop students in a practice-oriented learning
environment such as our unique Teaching Enterprise Project
(TEP), internship programme and case study-based learning;
> enable students to develop essential lifelong skills, such as
creative and logical thinking; problem-solving and analytical
abilities; communication, interpersonal and IT skills; and
> inculcate in students a regional and global mindset to
contribute in a borderless business world.
Duration: Three academic years on a full-time basis
DIPLOMA IN SPORT & WELLNESS MANAGEMENT
304
CAREER PROSPECTS
> Media Studies (English Language)
Sport & Wellness Management graduates have a proven track
record of moving on into successful and rewarding careers
in sport. Graduates can work in private, public and non-profit
sectors within the sport, fitness and leisure industries in the
area of sports marketing and promotions, sport development,
corporate health and wellness promotion, physical fitness
as well as golf and country club management, sport facility
management and leisure administration.
> Music
There are a large number of local and overseas universities
that offer specialist sport management programmes. Graduates
of the Diploma in Sport & Wellness Management have
successfully completed their degree studies in universities
offering advanced standing and credit transfers for admission
into their degree programmes. Graduates with good academic
achievements may be accepted for general degree courses by
local institutions of higher learning at advanced entry levels.
> Principles of Accounts
A Special Admissions Exercise (SAE) will also be offered to
applicants who excel or have strong interest in sports, fitness
or leisure. Short-listed applicants will be required to attend an
interview session to assess their suitability for the programme.
Please refer to section on entry requirements for diploma
courses for more details.
COURSE STRUCTURE
YEAR 1 – SEMESTERS 1 & 2
BM0002 Accounting for Assets
BM0003 Principles of Accounting
BM0007 Microeconomics
ENTRY REQUIREMENTS
Applicants for this diploma course must have obtained the
following minimum GCE ‘O’ level results:
BM0008 Macroeconomics
BM0011 Statistical Theory for Business
> English Language (EL1)
Grade 1 – 6
BM0012 Statistical Methods for Business
> Elementary/Additional Mathematics
Grade 1 – 6
BM0016 Principles of Management
> Any three other subjects, excluding CCA
Grade 1 – 6
BM0019 Principles of Marketing
BM0022 Effective Writing Skills
To be eligible for selection, students must also have sat for at
least one of the following:
> Art/Art & Design
BM0341 Sport & Exercise Science
BM0342 Practical Sport & Games Experience
BM0701 Effective Oral Communication
BMS101-141 General Studies Modules
> Business Studies
> Combined Humanities
YEAR 2 – SEMESTERS 1 & 2
> Commerce/Commercial Studies
BM0075 Essentials of Financial & Management Accounting
> Economics
BM0078 Marketing Management
> Geography
BM0180 International Business
> Higher Art
BM0343 Sport Psychology & Motivation
> Higher Music
BM0346 Leisure & Lifestyle Management
> History
BM0353 Workplace Health Promotion Management
> Introduction to Enterprise Development
BM0357 Health & Wellness Management
> Literature in English/Chinese/Malay/Tamil
BM0358 Personal Trainer & Fitness Leadership
305
BM0366 Sport Administration
DIPLOMA IN SPORT & WELLNESS MANAGEMENT
BM0742 Business Law
BM0743 Info-Communication Technology
Applications for Sport & Wellness
BMS201-251 General Studies Modules
YEAR 3 – SEMESTERS 1 & 2
BM0084 Teaching Enterprise Project
BM0165 Internship Placement Program
BM0055 Human Resource Management & Practices
BM0169 Customer Relationship Management
BM0185 Entrepreneurship
BM0344 International Sport & Olympic Studies
BM0345 Sport & Recreation Facility Management
BM0354 Theory & Principles of Coaching
BMS301-310 General Studies Modules
Note: All students are required to obtain 10 General Studies
module credits during the three year course
For detailed module synopses, please refer to the online Prospectus at www.nyp.edu.sg/prospectus
306
SCHOOL OF BUSINESS MANAGEMENT
BM0002 I Accounting for Assets
[60 hours]
This module provides students with an understanding of the
accounting concepts and principles in treating the main assets
commonly presented in the statement of financial position
such as cash, inventories, receivables and fixed assets.
BM0003 I Principles of Accounting
[60 hours]
This module provides students with an understanding of basic
concepts and principles of accounting to enable them to record
business transactions and to prepare financial statements of
a sole proprietor. Learning is enhanced through a web-centric
IT based environment where students are shown the use of a
computerised accounting system or software.
BM0007 I Microeconomics [60 hours]
This module provides students with a fundamental
understanding of microeconomics principles and concepts.
Students are taught to analyse and apply these concepts for
business decision-making. Topics include resource allocation,
theory of supply and demand, theory of the firm and production,
and market structures.
BM0008 I Macroeconomics [60 hours]
This module provides students with a fundamental
understanding of the economic environment and teaches them
to analyse and evaluate current economic issues and policies
with special reference to Singapore. Topics taught include
the theory of national income, monetary and fiscal policies,
inflation, international trade and finance.
MODULE SYNOPSES
BM0011 I Statistical Theory for Business
[60 hours]
This module provides students with a basic understanding
of statistical concepts that are useful and relevant for
business applications and decision making. Topics include:
descriptive statistics, probability, discrete probability
distributions, regression and correlation, time series analysis
and index numbers.
BM0012 I Statistical Methods for Business
[60 hours]
This module develops the student’s ability to perform statistical
estimation and to conduct statistical tests. It also aims to
provide students with an understanding of continuous
probability distribution. Students will also learn to use a
statistical software package.
BM0016 I Principles of Management
[45 hours]
This module introduces students to the essential theories of both
management and organisational behaviour and its applications
at the workplace. Topics include the managerial functions of
planning, organising, co-ordinating, directing, influencing and
controlling as well as an introduction to organisation dynamics
such as personality, attitudes and perceptions, learning and
motivation, team building and leadership.
BM0019 I Principles of Marketing
[45 hours]
This module provides students with an understanding of the
fundamental principles and concepts of marketing. Topics
include marketing philosophies, differences between consumer
and business markets, marketing mix strategies, basic market
research skills for analysing market opportunities and the
concept of marketing through electronic media.
BM0022 I Effective Writing Skills
[60 hours]
This module provides students with an understanding of the
principles of effective business writing, which they will then
apply to the writing of e-mail, business letters, and long formal
business reports. They will learn to apply the communication
strategies for composing good news, routine, bad news and
persuasive messages. Students also acquire the skills for
writing long formal reports, which include collecting, analysing
data and presenting them in a logical and convincing manner,
with supporting charts and graphs as well as appropriate
documentation of sources.
BM0052 I Business Finance
[45 hours]
This module provides students with an understanding of
fundamental business finance concepts and principles with an
emphasis on asset management, financial planning and capital
budgeting decisions. Students are expected to make extensive
use of the spreadsheet software and online data retrieval
systems to support the business finance function. Topics
include business financial planning and analysis, working
capital management, equity and debt financing, and capital
budgeting decisions.
307
[45 hours]
This module provides students with an understanding of
capital markets and its behaviour. It covers the various financial
instruments available and used in financing business with
emphasis on long term financing equity and debt instruments.
Students are taught to apply financial theory, principles and
concepts to financing decisions in the business environment.
Topics include bond, share valuation, cost and capital and
capital structure.
BM0055 I Human Resource Management
and Practices
[45 hours]
This module introduces human resource as a dynamic function
within an organisation. It covers various aspects of human
resource practices such as recruitment, selection, orientation,
human resource planning, performance appraisal, compensation
and benefits, human resource development, employee relations
and trends in Human Resource Management.
BM0075 I Essentials of Financial
and Management Accounting
[45 hours]
This module provides students with an understanding of the
financial statements of companies. It also gives them a basic
working knowledge of the cost accounting principles and
management accounting techniques that are used in providing
information for managerial decision-making.
BM0078 I Marketing Management
[45 hours]
[560 hours]
BM0106 I Essentials of Financial Services
[45 hours]
This module provides students with an overview of the role of
Singapore as an international financial centre and the roles of
various financial institutions and stakeholders in the banking
and financial services industry. It also gives an understanding of
the various participants in the currency, securities, derivatives
and insurance markets. Students learn about the various
government agencies such as Monetary Authority of Singapore
(MAS), Central Provident Fund (CPF) and their roles. The module
has a strong web-centric approach which with e-cases being
used for learning and to introduces students to on-line financial
services information.
BM0121 I Cost Accounting
[45 hours]
This module provides students with an understanding of the
activities in a manufacturing or service/project management
environment, the procedures used to measure and control key
cost elements, and costing practices. Topics include basic cost
concepts and systems, accounting for materials, labour and
factory overheads, job order costing, process costing, variable
and absorption costing and standard costing.
BM0125 I Accounting Information
System – Design and Control
[45 hours]
This module provides students with a broad overview and
understanding of the concepts and application of accounting
information systems. Topics include the basic concepts of
systems, information and the components of information
systems such as inputs, outputs, processing procedures and
internal controls. Concepts are reinforced through practical
training in setting up, operating and maintaining a computerised
accounting system.
MODULE SYNOPSES
This module examines the application aspects of marketing in
a product and service environment, including the basic four
P’s as well as the seven P’s for service marketing. Students
gain an understanding of the role of strategic marketing in
the marketing management context and acquire a detailed
understanding in managing the marketing functions in a highlycompetitive environment.
BM0084 I Teaching Enterprise Project
This module develops and creates value for students through
an application and hands-on learning approach in real business
environments. Students are attached to business units specially
set up to provide practice-based training in project work under
the supervision of lecturers. Through the 14 week attachment,
students learn various business models and processes and
apply business concepts and knowledge to actual business
operations and projects. Training stopovers include retail outlets,
call centre, e-learning development, marketing research units
etc. Here, students cultivate a positive mindset and important
life-long skills, such as work attitude, teamwork, interpersonal
and communication skills, creativity, resourcefulness and
problem-solving skills.
SCHOOL OF BUSINESS MANAGEMENT
BM0053 I Capital Markets and
Financial Instruments
308
SCHOOL OF BUSINESS MANAGEMENT
BM0127 I Business Accounting
[45 hours]
This module equips students with knowledge of the
characteristics of the corporate business organisations and
how to prepare the financial statements (including cash flow
statement) for internal management. Students will be able to
analyse and interpret these financial statements. The module
also provides an understanding of accounting transactions
made in foreign currencies and the translation of financial
statements denominated in foreign currency. Students will
also gain a working knowledge of the Goods and Services Tax
to ensure compliance with the relevant legislation and how to
compute GST liability.
BM0140 I Consumer Behaviour
[45 hours]
This module provides students with an understanding of the
role and applications of consumer behaviour in the market
place. It covers fundamental concepts of how consumers
make decisions in an ever-changing, dynamic environment.
The module explores the external and internal influences and
explains how these influences shape consumer behaviour.
Topics covered include cultural values, group dynamics,
perception and motivation including the influence of branding
in the consumer decision-making process.
BM0165 I Internship Placement Programme [10 weeks]
MODULE SYNOPSES
This module involves a 10-week attachment to a business,
public or governmental organisation, both locally or overseas.
The attachment provides students with real-life working
experiences and develops in them the right work attitude, a
practice-oriented or hands-on mindset and ability to work with
people in an organisation. The students’ performance during
their attachment is graded. Participating organisations provide
a detailed training programme, which may include project
assignments and/or rotational on the job training.
BM0169 I Customer Relationship Management
[45 hours]
This module provides students with an overall understanding of
the role and importance of Customer Relationship Management
in the new knowledge-based economy. It introduces knowledge,
skills and practices needed to enhance Customer Relationship
Management as a key business strategy for organisations.
BM0175 I Compensation Management
[45 hours]
This module focuses on compensation and benefits plans and
their administration in organisations. Topics include merit pay
plans, flexible wage systems, salary survey, salary structure
and design, salary administration, flexible benefits system
and trends in compensation and benefits in Singapore and
the region.
BM0178 I Elements and Practice
of Human Resource Development
[45 hours]
This module provides students with the knowledge and skills
to administer a training function. Topics include training
needs analysis, training programmes evaluation, instructional
psychology, training methodologies, curriculum planning and
design, and total training plan.
BM0179 I Employee and Industrial Relations
[45 hours]
This module provides students with practical knowledge on
managing employee and industrial relations. It provides them
with an understanding of the applications of labour statutory
requirements and code of practices such as Employment Act,
Work Injury Compensation Act, Retirement Age Act etc. Students
will learn about the framework of labour and management
relations in Singapore. The module also covers emerging issues
and challenges in industrial relations.
BM0180 I International Business
[45 hours]
This module provides students with a good understanding of
the dynamic global business environment, major trade and
investment trends and the organisations’ perspectives and
management’s decision-making approach to doing international
business. It centres on providing students with the means to
answer the fundamental questions of ‘Why Venture Abroad?,’
‘Where to venture to?,’ ‘Which industry/sector to venture
into?’ and ‘How to enter the overseas markets?.’ Students
will understand the macro and micro aspects of International
Business, from the analysis of the country environment to
industry analysis, timing of entry and mode of entry.
309
BM0185 I Entrepreneurship
[45 hours]
BM0186 I Essentials of Entrepreneurship
[45 hours]
This module introduces students to the concept of
entrepreneurship and the characteristics of small and
medium-sized enterprises. Students will discover the spirit
of enterprise embodied by local and overseas entrepreneurs
through case studies. They will also learn about the business
strategies used by small enterprises to create a unique
and sustainable competitive advantage in today’s dynamic
business environment.
BM0187 I Strategic Enterprise Management
[45 hours]
This module provides students with an understanding of the
strategic enterprise management aspects of new ventures and
the business development of entrepreneurial ideas. Topics
include entrepreneurial leadership, new start-up design,
opportunity analysis, risk management, entrepreneurial decision
making and innovative problem solving. Students will apply
their knowledge to evaluate the entrepreneurial environment
through a risk evaluation matrix, develop innovative strategies
and make key business decisions.
[45 hours]
This module enables students to develop, launch and manage
new products and intellectual property. Students will be
taught the various stages of transforming an idea or concept
into an innovation, invention, or business proposition. Module
topics include concept and user acceptance testing, market
feasibility, product design and development, and intellectual
property issues.
[45 hours]
BM0225 I General Insurance
[45 hours]
The module provides students with an understanding of the
fundamental concepts of risk, legal principles of insurance and
how risks are managed in commercial businesses. Students
will also gain an understanding of the purpose, coverage and
workings of the key classes of property and liability insurance
in Singapore.
BM0227 I Account Management for
Wealth Managers
[45 hours]
This module provides students with an understanding of client
relationships and the account management skills expected of a
relationship manager in a financial institution. Topics covered
in this module, such as Impression Management & Etiquette,
Selling & Negotiation, Networking Skills and Skills to become a
Trusted Advisor, are designed to promote business development
with potential clients and maintain trusting relationships with
existing clients.
BM0228 I Investment Advisory
[45 hours]
This module provides students with an understanding of the
client advisory process, including ethics, concepts of wealth
management and private banking business, as well as specialist
knowledge in portfolio construction and management. Students
will also learn about the latest developments in the wealth
management industry.
BM0229 I Trusts, Tax and Estate Planning
[45 hours]
This module provides students with working knowledge
of trusts and how to use trusts to manage cross-border
planning. Students will also learn about tax concepts and
planning, as well as estate planning structures and strategies
in fulfilling the succession planning requirements of wealth
management clients.
MODULE SYNOPSES
BM0188 I Innovation & Concept Development BM0189 I Enterprise Business Development
This module requires students to work in teams and apply
their entrepreneurial skills and business knowledge to develop
and launch their own enterprises. Students will brainstorm for
business ideas and use their creativity and problem-solving
skills to formulate a total business plan for their respective
businesses. They will also have the opportunity to work with
business mentors, who will serve as facilitators and experts
during the course of the module.
SCHOOL OF BUSINESS MANAGEMENT
This module inculcates an entrepreneurial spirit and mindset
among students, and provides a platform for them to develop
and exercise their innovation and creativity in a practice-based
environment. Students will learn to identify, assess, develop
new or improve on existing business ideas; as well as plan,
implement and manage these business ventures profitably.
Students will also develop a total business plan encompassing
feasibility studies, environmental research and analysis,
marketing, operations and financial strategies. Students will
also experience and understand the challenges and recovery
issues faced by entrepreneurs through research, case studies
and sharing sessions.
310
SCHOOL OF BUSINESS MANAGEMENT
BM0234 I Investments
[45 hours]
This module focuses on the basic principles of investment,
investment instruments, and the fundamental and technical
approaches to security analysis. Topics include risk and return,
stock and bond valuation, unit trusts, futures, options and
efficient market hypothesis.
BM0240 I International Finance and Treasury
[45 hours]
This module provides an overview of international financial
markets, with a focus on international financial methods,
investments and risk management tools. Topics include trade
financing methods, money market instruments, financing
arrangements in the international capital markets, swaps,
futures and foreign exchange. This module is delivered with
a strong web-centric approach, with students researching
and accessing information from various real-time or delayed
financial information retrieval systems.
BM0242 I Alternative Investments
and Hedge Funds
[45 hours]
This module provides students with an overview of alternative
forms of investments and financial products other than
traditional stocks, bonds and cash. These include derivatives,
commodities and managed futures, private equity, real estate
and hedge funds. The various types of hedge funds, common
strategies adopted and current market trends will also be
covered in the module.
MODULE SYNOPSES
BM0244 I Credit Analysis and Administration
[45 hours]
This module provides an overview of the credit process of a
bank and introduces the range of credit facilities available to
individuals and companies. The module also examines the
credit administration and credit control functions of a bank, and
the loan documentation process. Students will learn to apply
financial analysis skills in evaluating credit cases and prepare
credit propositions.
BM0245 I Personal Financial
Planning and Life Insurance
[45 hours]
This module provides an understanding of the financial
planning process and the needs analysis which assists
individuals to attain financial and lifestyle goals by managing
financial resources. It also covers life assurance, with a focus on
the various types of life insurance products as well as concepts
in life assurance underwriting and policy administration.
Students will apply their knowledge and skills in life insurance
planning, retirement planning, investment planning and estate
planning to construct a comprehensive financial plan. They
will also understand the regulatory environment governing the
financial planning industry, including the legal principles of
insurance, disclosure requirements, professionalism, ethics and
the managing of agents.
BM0246 I Consumer Banking [45 hours]
This module provides students with an understanding of the
basics of the consumer banking industry, and its role and
importance to the financial services industry. Students will
learn about the various types of consumer loans, products
and services, such as housing loans and credit cards and the
distribution channels used for such products. The module
also covers the principles of consumer banking strategy and
the successful marketing strategies used in various consumer
products. Students will also learn about regulatory issues,
the Code of Consumer Banking Practice and its impact on
the marketing and selling of consumer banking products
and services.
BM0247 I Fund Administration and Accounting
[45 hours]
This module provides students with a strong foundation in
fund administration and accounting. Topics covered include
fund structures, international jurisdictions and offshore funds,
regulatory requirements and compliance. Students will also
learn the fundamentals of investment accounting, net asset
valuation and the various control procedures associated with
its preparation.
BM0248 I Global Securities Operations
[45 hours]
This module enables the student to understand the main players
in the funds and securities industry, their operational roles and
the processes involved in securities transactions. Students will
learn about various financial instruments, corporate actions,
settlements, custody and client servicing. Value-added services
such as cash management and securities lending will be
covered so that students understand the entire value chain of
funds and securities operations.
311
[45 hours]
This module covers the fundamentals of investments, with topics
such as modern portfolio theory, capital asset pricing model,
valuation and risk diversification. Students will also get an
insight into how fund managers set investment objectives and
policy, investment industry practices and regulations, industry
benchmarks, performance measurement and attribution.
BM0254 I Company Law
[45 hours]
This module provides students with a basic understanding of
company law in Singapore. Topics include corporate formation,
corporate financing, company administration and management,
company directors and their rights, duties and liabilities,
meeting requirements and corporate insolvency.
BM0258 I Auditing
[45 hours]
This module enables students to understand the basic concepts
and principles of auditing and the techniques used to carry out
an audit. Students will be taught to perform and document
basic audit procedures. The module also includes a review of
the Singapore Standards on Auditing.
BM0259 I Management Accounting
[45 hours]
This module focuses on the use of management accounting
techniques to help management in their decision-making,
planning and control. Topics include preparation of master
budget, flexible budgeting, activity-based costing, variance
analysis, cost-volume profit analysis, relevant costing and
divisional performance evaluation.
BM0263 I Taxation [45 hours]
[45 hours]
This module provides an understanding of the legal and
professional disclosure requirements relating to the preparation
of financial statements (including consolidated group financial
statements) for external users. It also covers the practical
application of the financial reporting standards in Singapore.
BM0280 I Integrated Marketing Communications [45 hours]
This module provides an understanding of the role of
advertising, sales promotion, direct marketing and public
relations in marketing communications. The module teaches
the planning, execution and evaluation of successful marketing
communications within the context of promotional mix
management. Students will explore the issues surrounding
the traditional forms of advertising as well as the new forms
involving electronic media and marketing on the Internet. The
module is delivered with a strong web-centric approach with
students searching for information and accessing information
from the Internet.
BM0283 I Personal Selling and Negotiation Skills [45 hours]
The module focuses on the fundamentals of personal selling
and aims to develop students’ ability to accurately identify the
customer’s needs and deliver the appropriate solution. Key
account management and negotiation skills are also an integral
part of this module. Students will be able to integrate practice
with theory and concepts taught through role-plays and case
scenarios. The concept of negotiation and its relevance and
application in personal selling will also be covered.
BM0284 I Marketing Research
[45 hours]
The module provides students with an understanding of market
research techniques, use of research data and information in
business or marketing decision-making. Topics include research
design, data collection and analysis, as well as marketing
information systems. The emphasis is to develop students’
ability to interpret and analyse marketing research data
collected and information to achieve competitive advantage
over their competitors. Students will also work on real clientbased business projects.
MODULE SYNOPSES
This module covers the key principles and concepts of
Singapore’s taxation system. Topics covered include the
tax treatment of various sources of income and reliefs for
individuals as well as the tax treatment of receipts and
expenses for companies. Students will be taught to prepare
of tax computations for individuals, partnerships as well as
companies including computation of capital allowances and
treatment of business losses. Tax treatment of foreign sourced
income and withholding taxes are also covered.
BM0264 I Published Financial
Statements and Consolidation
SCHOOL OF BUSINESS MANAGEMENT
BM0249 I Investment Analysis
and Portfolio Management
312
SCHOOL OF BUSINESS MANAGEMENT
BM0285 I Brand Management
[45 hours]
BM0344 I International Sport & Olympic Studies [45 hours]
The module provides students with an understanding of brand
management in a fast-changing, highly-competitive globalised
economy. The module also provides students with an overview
of branding strategy, its opportunities and appropriate ways
to build brand value and how to devise brand hierarchies and
brand portfolios. Topics covered include basic concepts of
brands and brand management, management of a portfolio
of brands, brand building and brand maintenance, brand
extension, brand strategies and brand research.
This module introduces students to elite sport policy
development (vis-a-vis Singapore’s sport policy development)
and the role of delivery agents such as the National Sports
Associations and International Sport Federations. Students
will learn the impact of globalisation and commercialisation
on countries bidding to host international sport events and
examine the history and development of the Olympic Games.
Other topics include sport governance, the Olympic Movement
and its values, and the issue of doping in sport.
BM0341 I Sport & Exercise Science [45 hours]
BM0345 I Sport & Recreation Facility Management [45 hours]
This module introduces students to the basic principles of the
human anatomy and physiology, the various body systems
and their significance to sport and exercise performance.
Students will also be equipped with basic skills and knowledge
to supervise exercise programmes, understand the different
standards and mechanics behind the design of exercise
programmes and demonstrate proper exercise and stretching
techniques. Various forms of aerobic exercise and weight
management science are also covered in this module.
This module introduces students to the planning and
administration of facilities for sport and recreation purposes.
Topics include the importance of facility maintenance, outsourcing contracts, risk management and safety considerations.
Students will also learn about the role & responsibilities of
staff, daily operations of facility management such as booking,
rentals, and closures of facilities as well as marketing and
promotion aspects to maximise utilisation of facilities.
BM0342 I Practical Sport & Games Experience [45 hours]
This module provides students with an overview of the
history of sport and the values of fair play and sportsmanship.
Students will also be introduced to the development and
evolution of rules and codes of sport and games as well as
the rules and procedures, penalties, scoring systems in league
and tournament organisation, and planning and scheduling of
competitions. Students will also be taught the various fitness
assessment and exercise programmes and their relation to
sport performance and training.
MODULE SYNOPSES
BM0343 I Sport Psychology & Motivation [45 hours]
This module enables students to understand the key
psychological theories that underpin performance as well as
equips them with key practical skills relevant to the sports
and wellness environment. Students will acquire skills such
as visualisation, goal setting, positive self-talk, mental skills
training and performance profiling. This module prepares
students to apply effective psychological and motivational
skills training in designated sport and wellness environments. A
workshop-style approach will be used to encourage students to
analyse, evaluate and actively engage in learning.
BM0346 I Leisure & Lifestyle Management [45 hours]
This module examines the world of leisure, recreation and play
and their relationship throughout the stages of the human
development life cycle. Students will also understand the
demand and provision of leisure and recreation as well as
explore leisure lifestyle preferences offered by golf and country
clubs, fitness and wellness centres and sport tourism activities.
The module also explores the growth of mass leisure, economic
and political significance of leisure and future trends and issues
affecting the industry.
BM0353 I Workplace Health
Promotion Management
[45 hours]
This module covers core workplace health promotion processes
such as planning, development, selecting strategies, marketing,
implementation and evaluation of programmes as well as learn
contemporary skills in partnership alliances, use of settings and
dissemination. Key tenets of this module include techniques to
reduce corporate health care costs, the creation of a wellness
culture in the workplace, plan needs-based health promotion
activities and track employee health data. Case studies and
exercise will give students an understanding of the practical
applications of the concepts and frameworks.
313
BM0354 I Theory & Principles of Coaching
[45 hours]
BM0366 I Sport Administration
[45 hours]
This module covers the principles and practices of administration
and management functions in sport and recreation. Students
will learn about the structure and operations of National
Sport Associations (NSAs) and the role they play as sport
delivery agents in Singapore’s sport community. The module
also includes administrative processes and its relationship
to other organisational components such as planning,
communication, decision making, leadership, governance and
volunteer management.
BM0357 I Health & Wellness Management
BM0383 I Contact Centre Management [45 hours]
This module provides students with an overview of the
concepts of healthy lifestyle and wellness management in the
ever-changing work, home and leisure environments. Students
will learn to develop and deliver intervention programmes and
activities to tackle lifestyle-related illnesses for a wide range
of consumers. The holistic concept of wellness in the social,
physical, occupational and environmental dimensions is also
investigated in relation to quality of life. The module also
prepares students to conduct basic counselling in nutrition,
stress management and substance abuse through the use of
behaviour modification tools, motivational techniques and
effective communication.
BM0358 I Personal Trainer &
Fitness Leadership
BM0386 I Services Marketing Management
[45 hours]
[45 hours]
This module focuses on the problems and strategies specific
to the marketing of services. Problems commonly encountered
in marketing services - such as difficulty in controlling quality,
managing service failure and recovery situations will be
addressed. Case studies and practical examples used by
successful services marketers to overcome these difficulties
will also be discussed. Delivery is driven primarily through role
plays and discussions on best practices to ensure currency and
relevance for the students.
BM0387 I New Media Marketing
[45 hours]
The module provides an overview of the key concepts of New
Media Marketing and how this dominant trend can be deployed
in a total marketing communications plan. Students will learn
about the psychology of users on new media platforms, impact
of user-generated content, critical success factors in the
deployment of new media, the integration of new media into an
organisation’s total communications plan as well as an analysis
into the future of this industry. Students will also learn to apply
new media tools such as Facebook, YouTube, Twitter, blogs and
Wiki through practical and application-based teaching methods.
MODULE SYNOPSES
This module provides students with the necessary knowledge
and skills to conduct personal training and fitness in an exercise
setting. Topics include an understanding of the business
of personal training, preparing and designing personalised
fitness programmes and activities, and dealing with clients
with medical problems or sports injuries. Students will also be
taught the scientific foundations of fitness activities, how to
teach and conduct a variety of fitness activities, and design safe
and effective fitness programmes, including evaluating client’s
physical and psychological fitness, and determination of dietary
goals and weight control.
[45 hours]
This module introduces students to the roles and concepts
of Contact Centre and Contact Centre Management in the
business environment. It provides students with knowledge
and skills on managing contact centres. Topics covered include
the basic elements of a contact centre, info-telecommunication
technology deployed in a contact centre, customer service
and customer relationship management using contact centre
technology, operational aspects of contact centre, such as
performance measurement in a contact centre, forecasting
and scheduling, staff recruitment and training, service level
management etc.
SCHOOL OF BUSINESS MANAGEMENT
This module introduces students to the concepts and complexity
of coaching sports and specifically the knowledge base that
underpins good coaching. Topics include planning the sessions,
energy demands of different sports, basic biological systems,
nutrition, role of the coach, and selected aspects of sport safety
and basic sport psychology. Students who pass the module will
be eligible for the National Coaching Accreditation Programme
(NCAP) Theory Certification without having to go through the
entire NCAP course.
314
SCHOOL OF BUSINESS MANAGEMENT
BM0388 I Global Marketing [45 hours]
This module provides students with an awareness of markets
for goods and services in the international arena and how to
manage brands in a fast-changing, highly-competitive global
economy. Topics include an overview of key differences in
marketing within these markets, international market entry
modes and market development strategies, basic concept of
brands and brand management, and brand building. Students
will also understand the current issues and challenges in
international marketing and selling.
BM0389 I New Venture Marketing
[45 hours]
This module enables students to learn about innovative
methods of marketing from a new venture perspective and
how to adapt traditional marketing mix elements and tools to
suit an SME environment. New forms of marketing like New
Media Marketing and Social Marketing will also be explored.
Topics include marketing audit and competencies, marketing
management decision making, entrepreneurial marketing plan
and budgeting.
BM0391 I Corporate Communications
[45 hours]
This module focuses on the fundamentals of corporate
communications. Students will learn how to manage and
communicate the corporate brand value to their organisation’s
target audience. The module also equips students with skills in
employee communications, investor relations, and corporate
social responsibility.
MODULE SYNOPSES
BM0392 I Market Research for PR
[45 hours]
This module provides students with an understanding of market
research techniques, and the use of research data in public
relations decision-making. Topics include research design, data
collection and analysis, and marketing information systems.
The emphasis is to develop students’ ability in interpreting and
analysing marketing research data and use it strategically in the
implementation of public relations strategies and campaigns.
BM0393 I Press Release & Copy Writing
[45 hours]
This module focuses on the fundamental techniques of writing
press releases, with the aim of getting positive publicity in the
media. Students will also be taught how to write advertisement
copy for print, radio, television, as well as the electronic media.
Through case studies, students will be given an opportunity to
write copy for real-life products.
BM0394 I PR Campaign Planning
[45 hours]
This module teaches students about the components of a PR
campaign – including research, budgeting, manpower allocation,
implementation and post-campaign evaluation. The module
will be delivered using real-life case studies. Students will
also work on a series of public relations campaigns as part of
their coursework.
BM0395 I Crisis Management
[45 hours]
This module teaches students about Crisis Management, a
critical skill for public relations practitioners. Students will
understand how an issue evolves into a crisis and learn about
the entire crisis management process – from the formulation
and implementation of the crisis management plan to the
restoration of the organisation’s reputation after the crisis.
BM0396 I Ethics in Advertising & PR
[45 hours]
This module looks at the conceptual framework governing
advertising and public relations practice. Students will also learn
intellectual property rights as well as professional conduct and
practice. Ethical approaches in public relations and advertising
will be examined using case studies.
BM0431 I Essentials of Human
Resource Management
[45 hours]
This module introduces students to the fundamentals of human
resource management and its contributions to organisations.
Students will also learn about well-established human resource
practices such as human resource planning, recruitment and
selection, training and development, performance management,
and pay and benefits administration. The impact of technology
on human resource management, emerging trends in human
resource management and practices in Singapore and globally,
and the changing role of human resource professionals will also
be covered in the module.
BM0432 I International Human
Resource Management
[45 hours]
This module provides students with a comparative
understanding of the framework of domestic and international
human resource management. It also equips students with
practical knowledge to handle complexities involved in
managing international human resource issues as well as the
challenges facing human resource professionals operating in an
international environment.
315
BM0453 I Principles & Practices in CRM
[45 hours]
BM0471 I Essentials of International Business
[45 hours]
This module provides students with an understanding of
the dynamic global business environment, major trade and
investment trends and the firm’s perspectives to doing
international business. Students will learn to appreciate the
macro-environmental aspects of International Business - from
the analysis of the country’s environment (Political, Economic
etc) to industry-level analysis, timing and mode of entry. Current
issues and examples are used to enhance students’ learning.
BM0454 I Service Operations &
Quality Management BM0472 I International Trade Management
[45 hours]
This module provides students with an understanding of the
management of service industries and how business policy and
objectives can be implemented. Topics include the operational
issues facing the service industry, including demand and
forecasting, capacity and facility management and scheduling
of activities. Students will also learn about service quality
management such as the measurement of service quality and
the cost of quality. The various approaches to quality, including
ISO 9000 and total quality management approach, specific
techniques and initiatives such as Kaizen, quality circles,
Ishikawa and Six Sigma are also covered.
BM0455 I Services Management & Innovation
[45 hours]
This module introduces students to the nature and
characteristics that distinguish services from goods. It examines
the definition of the service concept and the idea of service
classifications. Students will also understand the dimensions
and routes for service innovation. Areas such as customer
satisfaction, complaint management and service guarantees
will be also covered. Students will learn how companies that
focus on service management and innovation differentiate
themselves from the competition.
[45 hours]
This module examines the cognitive processes and behaviour
involved when people purchase and use products and
services. Students will learn about customer needs, motivation,
personality, self-concept and perception as well as the
important aspects of consumer decision making.
This module covers the functions and use of trade documents,
trade terms, the various methods of payments in trade, the
risks faced by traders in international trade and the different
types of counter trade. Students are also taught the basics of
trade, practical aspects of importing and exporting goods, and
the various shipping documents commonly encountered in
shipping goods internationally.
BM0473 I International Business Strategy
[45 hours]
This module enables students to understand the fundamentals
of strategic management from the perspective of both large
and small organisations operating internationally. Students will
also attend a series of seminars and workshops conducted by
industry practitioners and conduct country research to gain an
in-depth understanding of the emerging markets.
BM0481 I International Finance
[45 hours]
This module provides students with an overview of the
international financial markets and monetary system, focusing
on international financial methods, capital raising methods,
investments and risk management tools. Topics include money
market instruments, financing arrangements in international
capital markets, swaps, futures and foreign exchange.
BM0600 I Media Marketing Management [60 hours]
This module provides students with an understanding of the
core concepts of marketing and other marketing management
philosophies in the media industry. It examines the marketing
mix (product, price, place and promotions) and discusses
how these can be integrated to produce an effective media
marketing plan. Students will be taught the basics of consumer
behaviour and how to capitalise on media consumption habits
to maximise the effectiveness of their marketing plan.
MODULE SYNOPSES
BM0456 I Essentials of Customer Behaviour
[45 hours]
SCHOOL OF BUSINESS MANAGEMENT
This module provides the students with the knowledge,
skills and CRM-based strategies needed to enhance and
manage customer relationships. Through case studies and
scenario-based learning, students will learn and apply basic
CRM analytical techniques and tools, CRM technology, and
integrated CRM solutions. The module also introduces students
to the use of CRM systems to enhance the effectiveness of CRM
implementation.
316
SCHOOL OF BUSINESS MANAGEMENT
BM0603 I Journalistic Writing
[60 hours]
This module introduces students to news writing and reporting
for the broadcast and print media. It focuses on interviewing
and storytelling techniques, the creative writing process,
self-editing and publication. Students will learn the different
writing techniques needed for writing news stories, personality
profiles, features, reviews, editorials and scripts for newscasts.
The module will also touch on the ethics of accurate and
fair reporting.
BM0604 I People & Supervisory Management
[60 hours]
This module provides students with an understanding of media
organisations, the functions of a supervisor and the challenges
facing supervisors. Students will learn about work ethics within
media organisations and how supervisors should manage
unethical employees. Through practical case studies and
illustrations, the module enables students to apply supervisory
skills in the planning, organising and execution processes in a
media production.
BM0605 I Media Financial Management
[60 hours]
This module provides students with fundamental concepts
and principles of finance and management accounting applied
in the media industry. Students will be equipped with a basic
understanding of financial statements such as the profit
and loss statement, balance sheet and cash flow statement,
with emphasis on budget preparation and management.
Interpretation of financial statements and reports of media
businesses through the use of relevant financial analysis tools
and techniques will also be covered.
MODULE SYNOPSES
BM0606 I Media Market Research
[45 hours]
The module provides students with an understanding of the
fundamental elements of research as it applies to the media
industry. This includes the basics of inferential and descriptive
statistics in communications research. The emphasis is to
develop students’ ability in the collection of primary and
secondary data, as well as interpreting and analysing media
research findings with a view to gain competitive advantage
across the entire spectrum of media businesses. Industry case
studies will form the basis of learning, with examples from the
print, broadcast and online media.
BM0608 I Business Presentation Skills
[60 hours]
This module equips students with the visual, vocal, and verbal
elements of a business presentation. They will be taught how
to develop and deliver informative and persuasive speeches from the development of ideas, structuring of content to the
use of multi-media applications complement the presentation.
The module will build confidence in students by providing them
ample opportunities to present in class.
BM0620 I Introduction to Media
Industry & Management
[45 hours]
This module provides students with an introduction and
overview of the media industry, the key players within the
industry, and the entire spectrum of activities within the media
business. Students will understand the landscape surrounding
the media industry, its development, the institutional
arrangements and related media management principles.
BM0621 I Creativity & Thinking Skills
[60 hours]
This module provides students with the knowledge, tools and
experience to confront problems and situations that are too
ambiguous or complex to be addressed using logical strategies.
It seeks to increase students’ understanding of creativity,
improve their creative problem-solving skills and enhance their
ability to utilise these skills in a variety of situations. Students
will participate in activities in and outside of the classroom to
help them understand their own thinking patterns, develop
their creativity, and discuss the creative process from various
theoretical perspectives.
BM0623 I Public Relations &
Communications Management
[45 hours]
This module introduces students to the many facets of Public
Relations (PR)– the principles behind the practice of PR, the role
of PR practitioners, and the external and internal ‘publics’ that
they are in contact with. The module will also focus on critical
skills that every PR practitioner needs to know, such as planning
a PR campaign, cultivating relationships with the media and
crisis management.
317
BM0625 I Multi-Camera Production
[45 hours]
BM0641 I Media Buying & Sales Negotiation
[60 hours]
This module introduces students to the media buying process
with specific emphasis placed on the role of the salesperson
and the buyer of media-related products. This module will
also cover negotiation strategies and techniques - the howto’s of negotiation as well as methods used by professional
buyers and sellers. Students will also learn the importance
of communication, how to qualify and quantify value; use of
creativity in buying and closing deals; when to negotiate and
why; and ethics in negotiation.
BM0642 I Broadcast Media
Management & Programming
[45 hours]
BM0662 I Digital Film & Video Production
[60 hours]
This module provides students with an overview of the
processes involved in film and video production. They will
be taught basic TV production grammar and be required to
apply them in film and video projects. It also teaches handson skills like video and audio editing to prepare students for
the broadcast industry. Students are expected to conceptualise,
research, script, edit and package their own news and
feature stories. They also have to take charge of a narrative
dramatic production.
[60 hours]
This module aims to provide students with a fundamental
understanding of scriptwriting for both print and broadcast
media. It equips students with the necessary skills for writing
feature stories, magazine programmes for TV, and copywriting
for advertisements. Students will experience the collaborative
production process, including conceptualising, researching,
scripting, sequencing and visualizing. Students will be taught
the characteristics of feature writing, techniques of getting facts
and feelings from interviews, ethical issues in journalism, and
creative writing for advertisement headlines and body copy.
BM0664 I Advanced Video Production & Editing
[45 hours]
This module enables students to understand advanced
practical, conceptual and aesthetic aspects of video editing
and post production in a non-linear environment. Students
will learn to edit different genres through editing assignments
and gain further hands-on training on the Final Cut Pro digital
editing system. The module will also teach students advanced
post-production techniques which are commonly used by the
media industry.
MODULE SYNOPSES
[45 hours]
The media production process is a series of inter-related
activities that sees a production from start to finish. Production
executives need to effectively manage the operations involved
to ensure the success of a production. This module equips
students with the skills needed to manage the operational
aspects of a production, such as logistics, budgeting, floor
management, building a team, managing service providers,
sponsors, artistes and members of the production team.
[45 hours]
This module provides students with a basic understanding of the
different types of print media, namely newspapers, magazines
and books. Students will learn about the unique characteristics
of these media, their production processes, the trends as well
as the impact of technology on these industries. The module
will also look at the role of advertisements in newspapers and
magazines, and the business/revenue models of newspapers,
magazines and book publishing.
BM0663 I Writing for the Mass Media
This module provides students with an understanding of the
principles and practices used in TV, radio, cable systems and
new media programming and management. It gives students
an overview of the key job functions in the programming,
promotions and airtime departments of media organisations.
It also introduces students to key job processes in media
companies and explains business models that ensure the
survival of media organisations. Students will also learn
scheduling strategies applied in broadcast TV, cable systems,
radio and new media, with the aim of maximising viewership,
listenership and airtime revenue.
BM0643 I Media Production Management
BM0645 I Print Media Management
SCHOOL OF BUSINESS MANAGEMENT
This module gives students an overview of the principles and
concepts of multi-camera studio production. Students will be
trained in the use of various technologies and equipment. They
will also be taught the processes necessary for various stages
of studio production. Through practical sessions, students
will become familiar with the various roles in a multi-camera
studio production. Students will have an opportunity to direct
different programme genres, including news, magazine and
music programmes, and talk shows.
318
SCHOOL OF BUSINESS MANAGEMENT
BM0665 I Software Applications for Mass Media
[45 hours]
BM0690 I Teaching Enterprise Project[840 hours]
This module introduces students to the latest technological
developments in media. Industry-standard software applications
in the areas of desktop publishing (Adobe InDesign), photo
editing (Adobe Photoshop) and website design (Dreamweaver)
will also be taught. Emphasis will be given to providing students
with hands-on experience to make them competent in the use
of these software.
This module aims to develop and create value for students
through an application and hands-on training programme
that exposes students to TV and print production projects,
programming and management of a campus TV network and
industry-driven projects. Students undertake practical project
work under the supervision of lecturers and learn to apply
the various concepts and knowledge acquired during their
academic training in the first two years. During the 21-week
training, students are expected to conceptualise, develop
and pitch ideas to lecturers before producing their assigned
projects.
BM0667 I New Media &
Multi-Platform Production
[45 hours]
This module introduces students to the theoretical and practical
issues in new media and multi-platform production. Students
will produce projects for distribution via multiple media
platforms by incorporating visual, sound and interactivity to
their content, thereby gaining an overview of the different
practices and developments, along with an understanding of
the fundamental structures and aesthetic principles of new
media and multi-platform production.
BM0668 I Media Psychology
[45 hours]
MODULE SYNOPSES
This module explores the impact of media and emerging
media technologies on the consumer across various mass
media platforms. Fundamental psychological principles will be
applied to increase the students’ understanding of how media
communications affect the way the user perceives, interprets
and responds to the confluence of media in our society.
This module also examines the traditional topics of media
psychology (e.g. sex, violence, advertising), specific media
genres (e.g. news, sports, reality) and the increasing influence
of new media on the consumer. Students will be able to apply
their learning across various fields such as media consulting,
advertising and media research.
BM0669 I Presenting for TV & Radio
[60 hours]
This module equips students with the presentation techniques
required to be a broadcaster for both radio and TV. Students
will learn to prepare an emcee script based on the proceedings
of an event as well as emcee the event. Students will also learn
how to present the news and deliver a ‘live’ report at the scene
where the news is taking place. Finally, the module will also
teach students how to prepare for and conduct a face-to-face
interview with a studio guest. Students will also learn to write
the scripts required for such presentations.
BM0691 I Internship Placement Programme[840 hours]
The programme involves a 21-week attachment to leading
media organisations both locally and overseas, with the aim
of providing students with real-life working experience and
help them develop the right work attitude, a practice-oriented
mindset and be able to work with people in an organisation.
The performance of students in this attachment programme is
evaluated and graded. Participating organisations are expected
to provide a detailed training programme, which may include
project assignments and/or rotational on-the-job training.
BM0701 I Effective Oral Communication
[60 hours]
This module introduces students to the visual, vocal and
verbal elements of oral communication. Special attention is
given to oral presentation skills in which students are taught
how to deliver a speech to an audience. Students will be
taught how to prepare and deliver presentations of a narrative,
informative and persuasive nature, based on scenarios set in a
business context.
BM0702 I Internet and Web Technologies
[45 hours]
This module provides students a strong web-centric mindset.
It will equip students with a good understanding of the digital
business environment. Students will gain a good understanding
of the Internet, the World Wide Web and the technologies that
act as enablers. This will provide students with capabilities for
effective deployment of Internet for research and learning. In
addition, students also learn practical and hands-on skills on
website design and web development.
319
BM0703 I Business Software Applications
[45 hours]
BM0742 I Business Law
[45 hours]
The module provides students with an understanding of the
key areas relating to business law in Singapore. The module
begins with an introduction to the Singapore legal system, its
court structure and the various sources of law. Subsequently,
students will learn about the law of contract, agency and sale of
goods. Students will also be provided an introduction to the law
relating to intellectual property in Singapore.
BM0804 I Global SCM
[45 hours]
This module aims to provide a more in-depth study on how
organisations operate and survive in a globalised economy
using global supply chain management techniques, The
students will learn the different types of global supply chain
drivers and models to achieve supply chain peak performance
through the use of inventory, transportation, information
technology and facility. The module will also evaluate the
impact of e-commerce on supply chain management, especially
in terms of cost, efficiency and fulfilment.
BM0830 I Essentials of Supply
Chain Management
[45 hours]
BM0832 I Purchasing Principles & Procurement
[45 hours]
This module covers the primary concepts and skills needed to
perform various purchasing and buying responsibilities from
an organisation and supply chain management perspective.
It focuses on the managerial, administrative, strategic and
tactical aspects of purchasing functions, including an overview
of the principles and practices of quality assurance, quantity
determination, price and cost analysis, legal issues, supplier
relations, distribution and inventory management systems.
[45 hours]
This module enables students to understand the principles and
practices of activities associated with managing inventory in
a supply chain. It covers key materials management functions
with the aim of optimising profits in inventory administration.
Topics include inventory in the economy/firm, rationale for
inventory, inventory costs, classifying inventory, inventory
visibility and fundamental approaches to manage inventory.
The module also examines the management of inventory in
cold chain environment.
BM0837 I International Freight Management
[45 hours]
This module provides students with a basic understanding
of freight management processes. Students will learn the
characteristics of different modes of transportation, freight
processes, trends as well as documentation. The module also
explores the role of international business law in the borderless
world, focusing on import and export procedures. Students will
be introduced to the concept of terms of trade (incoterms),
including implications and real-life applications.
BM0901 I Retail Store Design and
Visual Merchandising
[45 hours]
This module provides students with an understanding of the
elements of retail store design and atmospherics for better
presentation of retailing. It helps to raise students’ awareness
of the importance of store image, store design and visual
merchandising. As an added advantage for career advancement
in the retail profession, students will acquire specialised
and technical knowledge in facilitating effective retail store
operations and buying, including space management concepts,
methods and skills required for floor layout design, and
merchandise display. The module will also introduce useful
IT application tools and knowledge for effective store and
merchandise presentation in retailing.
BM0903 I Mall Management & Marketing
[45 hours]
This module enables students to understand the concepts,
terminologies, tools and skills essential for managing and
marketing a mall. The focus will be on the leasing and marketing
aspects of mall management and marketing. Students will learn
about tenant mix, mall positioning, tenant relationship, leasing
language, marketing strategies, budgeting and a general view
of mall operations. Students will understand mall management
and marketing from the perspectives of mall executives
and retailers.
MODULE SYNOPSES
This module provides students with knowledge of the latest
practices in business logistics from a supply chain perspective.
The module also looks into the physical, information, financial
and documents flows of a supply chain, from the point of supply
to the point of consumption. This module will also give students
a basic foundation of supply chain management that includes
inventory, warehouse and transport management.
BM0835 I Managing Inventory in SCM
SCHOOL OF BUSINESS MANAGEMENT
This module provides students with the skills to use software
tools for business, including advanced spreadsheet applications
and database management tools. Through hands-on practice,
students will be able to apply these tools in business scenarios
through projects and case studies.
SCHOOL OF BUSINESS MANAGEMENT
320
BM0904 I Essentials of Retail
Operations & Management
[45 hours]
This module provides students with an overview of the retail
industry in Singapore, through case scenarios, e-learning,
projects and field visits. It introduces students to retailing and
enables them to understand the types of retail businesses,
strategies, formats, and retail trends. Students will learn the
principles and fundamentals of retail store operations and
management, including departmental stores, supermarket/
hypermarket and chain store operations. Other topics include
store operations management, human resource and store
security, and the impact of costs and competition.
BM0905 I Buying & Luxury Retailing
[45 hours]
This module enables students to understand a buyer’s roles
and identifies the qualities needed for a career in buying. It
introduces the concepts, terminologies and techniques essential
for successful buying for the retail sector. Students will gain
an understanding on the concept of sourcing and identifying
sources of supply. Other strategic issues such as ethical buying,
private labels, retail logistics will also be discussed.
BM0906 I Retail Merchandising
[45 hours]
This module provides students with an understanding of the
skills and techniques involved in retail merchandising. Topics
include sales forecasting, budgeting, pricing strategies, shipping
terminologies, open-to-buy, inventory turnover, and retail
shrinkage. Students will apply these techniques using Point-ofSale (POS) data to analyse merchandise performance, project
sales and allocate inventory to different stores. Negotiation and
supplier management, establishing strategic relationships and
collaborations with suppliers are also covered in the module.
MODULE SYNOPSES
BM0912 I Essentials of Event Management
[45 hours]
This module enables students to conceptualize and deliver
an effective presentation to close event deals successfully.
Students will learn event concept development and strategy,
evaluate and conceptualize the needs, characteristics and
decision processes of corporate clients. The module also gives
students an insight into the dynamic nature of the corporate
marketing environment, and the similarities and differences
between consumer and corporate marketing.
BM0913 I Events Planning & Operations
[45 hours]
This module equips students with the knowledge of the full
spectrum of event management, from conceptualization of
event programme to project management and after-event
services. Topics include detailed planning on product and
service development, supply chain management, location
management and risk management. Students will also learn
about the implementation and delivery of event which covers
manpower management, forecasting and capacity management,
scheduling and time management and project management
plan.
BM0915 I Events Branding,
Marketing & Promotions
[45 hours]
This module provides students with the understanding of
the branding of an event, managing sponsorship and working
with stakeholders. Students will also learn about integrated
marketing communications, focusing on event advertising,
event presentation, media relations and publicity, and electronic
event marketing strategies.
BM0916 I Managing Mega Events & Roadshows
[45 hours]
This module provides students with the knowledge of the
different scale of international/local events and roadshows such
as Formula 1 Grand Prix, Great Singapore Sale and Singapore
Fashion Festival. Students will be taught to apply their
knowledge on event creation, design, planning management,
budgeting, marketing and operations to events of different
scale as part of the module.
BM0924 I Managing the Customer Experience
[45 hours]
This module equips students with an understanding of the
“service” concept, as well as the key differences between goods
and services. Students will learn about the consumer decisionmaking process, factors that influence the process, and how to
manage service employees to achieve the organisation’s goals
of service excellence. Customer service techniques, strategies
to build loyalty and improve service quality, and service
recovery are also covered .
321
[45 hours]
This module provides students with a basic understanding of
destination and attractions management issues and practices.
The positive and negative effects of tourism activities in
destinations, and the effects of attractions development on host
communities will be showcased. Students will also gain insights
into how destinations and attractions are developed and
operated, including design, marketing, funding and operations
management of attractions. Current trends impacting the
development and operations of destinations and attractions
will also be discussed.
BM0926 I Decision Sciences and
Yield Management
[45 hours]
This module covers the different quantitative analysis aspects
of hospitality businesses. Students will be equipped with
commonly used decision science tools used in optimising
service operation decisions and learn how to effectively
apply the principles of yield management. Topics include
forecasting, group decisions, and management and marketing
issues. Students will also be equipped with the skills and
understanding necessary for making revenue management
decisions using quantitative data.
BM0931 I Marketing for Hospitality
[45 hours]
This module provides students with an understanding of the
various types of resorts and their differences. An appreciation
of master planning, resort concept and development, feasibility
studies, as well as an understanding of the businesses within
a resort will be covered. Students will also learn how to
differentiate resort guests from hotel guests, and how resorts
can provide a seamless guest experience. The management of
critical resources for running a resort operation in an effective
and efficient manner is also covered.
BM0936 I Managing Special Events and Festivals [45 hours]
This module provides students with an understanding of the
various types of special events and festivals that can inject
vibrancy to a destination and generate widespread media
publicity. Students will be introduced to key event planning
and management techniques using a case-study approach.
They will learn to develop and submit bids for a special event in
Singapore, covering the entire value chain from event creation,
design, planning, management, budgeting and marketing to
operations. Students will also be given hands-on experience in
a real special event to illustrate the concepts learned during
the course.
BM0937 I Theme Park Operations
[45 hours]
This module provides students with an overview on the
management and operation of Theme Parks. Students will be
introduced to the business of theme parks, highlighting the
significant investment and revenue implications, operating
systems and processes unique to the Theme Park Industry.
They will develop an understanding of the design rationale
of theme park layouts and essential operational departments
like attractions, entry operations, park services, wardrobe
operations, communications, as well as supporting services like
technical and maintenance operations. The social and economic
impacts that theme parks have on the host communities will be
discussed, and skills and service paradigms that are essential
for a world-class theme park will also be imparted to students.
MODULE SYNOPSES
This module provides students with the knowledge and skills
needed to apply key marketing management theories and
concepts in a hospitality and resort environment. It introduces
students to planning processes, analysis and review of
marketing environments, competitive and growth strategies,
and the fundamentals of branding. Students will also learn how
to develop appropriate marketing mixes for different hospitality
products through product design and management, pricing
considerations and approaches, distribution, and integrated
marketing communication strategies.
BM0934 I Resort Development and Management [45 hours]
SCHOOL OF BUSINESS MANAGEMENT
BM0925 I Destination and
Attractions Management
322
SCHOOL OF BUSINESS MANAGEMENT
BM0950 I Rooms Division Management
[45 hours]
BM0954 I Hotel Sales & Distribution Management [45 hours]
This module allows students to conduct an in-depth study of
the room divisions in hotels. The primary focus is the operations
of the front office, reservations, concierge and housekeeping
departments. Students will learn the various applications of
the Hotel Property Management System, and practise this
intensively through simulations of front office and housekeeping
activities. They will also be taught how other hotel departments
relate to the rooms division and how they operate in tandem to
enhance the overall guest experience.
This module provides students with knowledge on the
techniques and tools used in selling the hotel product. It covers
the concept of the sales triangle (room sales, catering sales and
outlet/ancillary sales), and helps students to understand sales
techniques adopted by hotel professionals, from prospecting
and negotiating to closing the deal. Key account management
and business development will also be covered. Students will
also learn about the distribution channels employed by hotels
and understand their different structures and business models.
BM0952 I Kitchen & Restaurant Operations
BM0965 I Internship Placement Programme
BM0953 I Food & Beverage Management
MODULE SYNOPSES
[45 hours]
This module provides students with an overview of basic food
ingredients, history and types of cuisines, commodities, and
terminology used in food preparation and service, including
history, appropriate uses, quality standards, and storage.
Students will also be introduced to the various alcoholic and
non-alcoholic beverages including the production, history,
brand names, and trends of these beverages. The module will
introduce students to the day-to-day operational concerns in
running a food service business, including service styles, table
settings, hygiene and sanitation. Students will also acquire
basic dining room service skills through practical sessions.
[45 hours]
This module provides students with a broad understanding
of F&B management in a hotel environment, including cost
management, purchasing, and inventory control. Students
will learn the importance of using purchasing criteria in the
purchase of food, beverages, operating supplies, services,
and equipment for use in hotel F&B operations. They will
also be introduced to F&B cost control, including concepts
behind food costing, food yield computations for purchasing,
scaling of recipes, calculation of profit and loss statements,
and profitability percentages. Other F&B management
topics, including marketing, staff scheduling, motivation and
management, customer service issues, the use of technology in
F&B and the set-up of a restaurant are also covered.
[up to 6 months]
This compulsory module allows students to be attached to
hospitality or tourism business-related organisations (locally or
overseas) for up to six months. It aims to develop in students a
practice-oriented and hands-on mindset through exposure to
a real working environment. By applying what they have learnt
at the workplace, students’ learning process will be enhanced.
BM0970 I Introduction to Hospitality & Tourism
[45 hours]
This module equips students with knowledge of the
leisure and tourism industry in Singapore and overseas. It
highlights the functions of key travel products within the
tourism ecosystem, such as tourism promoters, travel agents,
tourism accommodation providers, F&B businesses, retailers,
destinations, attractions and theme parks, as well as ancillary
services. The inter-relationships between these businesses, and
the resultant value chains, will also be showcased.
BM0971 I Introduction to Lodging
[45 hours]
This module enables students to learn about the different
types of tourist lodging modes, different forms of organisation,
management and ownership of accommodation properties.
Students will learn about the departments within tourist
accommodations such as hotels, serviced apartments
and hostels such as front office, finance, human resource,
housekeeping, security, loss prevention, engineering, food &
beverage, and marketing. Students will also be introduced to
the Property Management Software.
323
BM0972 I Managing a Diversified Workforce
[45 hours]
BM0973 I Business Continuity &
Risk Management
[45 hours]
This module enables students to understand the importance of
putting in place business continuity and risk management plans
for hotels. The module describes emergency situations such
as disease outbreaks, acts of terrorism, fire, natural disasters,
and outlines the broad strategies and steps taken for incident
prevention and loss mitigation. The organisational setup of the
business continuity and risk management teams in a hospitality
business, and the scope of duty for key personnel are
also covered.
BM0980 I Introduction to MICE (Meetings
Incentives, Conventions and Exhibitions)
[45 hours]
[45 hours]
The module equips students with knowledge of the roles
and responsibilities of a Professional Conference Organiser
(PCO). They will be exposed to detailed conference planning
and organizing, as well as the staging and implementation
of the conference. During the planning and organizing stage,
students will learn about establishing the objectives for
conferences, needs analysis, site selection, handling requests
for proposals etc while the staging and implementation
stage will teach them the procedures for staging conferences
which include registration procedures, facilitation of catering
requirements with F&B service providers, and the conduct of
post-conference evaluation.
BM0982 I Exhibitions Management
[45 hours]
This module provides insights to the key aspects of both
exhibitions project management and operations. Students will
learn the reasons why companies organise exhibitions, and how
exhibitions management companies operate. At the exhibitions
project management level, the topics covered include planning,
market research, feasibility studies for recurrent shows,
development of new shows, deriving timelines and budgets.
The development of suitable programmes to complement the
shows, execution of promotional strategies and the conduct
of post exhibition evaluation will also be discussed. At the
implementation stage, the module covers general onsite
operations which includes liaison with exhibitors, and the
appointment and management of service providers
BM0983 I Managing Meetings & Incentives
[45 hours]
This module provides students with knowledge in planning,
organizing and staging of tourism-related business events such
as corporate meetings, government/NGO led forums, incentive
trips and company functions. At the planning stage, concept
development, budgeting, sourcing and negotiation will be
taught while the implementation stage will focus on operational
procedures such as service provider liaison, obtaining clearances
from relevant authorities, and contingency measures. Students
will also learn about the roles and responsibilities of destination
management companies and corporate meeting planners, and
apply their innovation and creativity in organising and staging
corporate events and incentive trips.
MODULE SYNOPSES
This module enables students to learn about the types of business
events that comprise the meetings, incentives, conventions and
exhibitions business (MICE) industry, an integral component of
the tourism industry. Students will understand the terms and
references used, as well as the roles played by professional
meeting planners and exhibition organisers. They will also learn
about the value chain for MICE, from concept development,
budget components, MICE business partners contract details, to
operational and managerial requirements for staging events, as
well as trends and challenges faced by the industry.
BM0981 I Managing Conferences
SCHOOL OF BUSINESS MANAGEMENT
This module allows students to learn about different world views,
understand and value diversity at the workplace. Students will
understand that cultural diversity is the norm rather than the
exception in the tourism and hospitality industry, thus preparing
students to enter an increasingly-diversified workforce, and
familiarise them with key human resource management issues
relevant to the industry. The module will also teach students
to manage cross-cultural issues, be aware of similarities and
differences between cultures, as well as recognise the major
sources of conflict among cultures.
324
SCHOOL OF BUSINESS MANAGEMENT
BM3031 I Principles of Accounting
[60 hours]
This module provides students with an understanding of
the basic concepts and principles of accounting, including
service and merchandising enterprises in the forms of sole
proprietorships and companies. Topics include fundamental
accounting principles, accounting for asset and liabilities, and
measurement of profits. Students will also learn to interpret
financial statements through the use of financial ratios.
BM3032 I Essentials of Marketing
[60 hours]
This module provides an overview of the fundamentals
of marketing and the marketing mix. It includes marketing
management concepts and differences between consumer and
business markets, and the integration of product, price, place
and promotion in producing an effective marketing plan.
BM3034 I Statistics
[60 hours]
This module provides students with a basic understanding of
statistical concepts that are useful and relevant for business
applications and decision making. Topics include descriptive
statistics, probability, discrete probability distributions,
regression and correlation, time series analysis and
index numbers.
BM3035 I Economics
[60 hours]
This module provides students with an understanding of the
basic principles of economics and the framework of economic
reasoning as applied in business. Topics include the principles of
demand and supply, theory of the firm, production costs, profit
maximisation, market structures, inflation and unemployment,
monetary and fiscal policies and foreign exchange.
MODULE SYNOPSES
BM3037 I Business Communication
[60 hours]
This module equips students with the necessary writing skills
through the correct use of English grammar, effective sentence
construction, paragraphing and paragraph development,
organising of logical argument or expression of views, as well
as the principles and techniques of concise writing. Taught
through small group tutorial sessions, the focus will be on
addressing common errors, correcting ineffective writing styles,
and enhancing the English Language proficiency through
writing practice.
BM3052 I Business Finance
[45 hours]
This module provides students with an understanding of
fundamental business finance concepts and principles with
an emphasis on asset management, financial planning and
capital budgeting decisions. Topics include business financial
planning and analysis, working capital management, equity and
debt financing.
BM3101 I F&B Concepts & Setup
[60 hours]
This module provides students with an understanding of the
various F&B concepts, formats, and set ups. Students will
discuss the F&B trends in Singapore and the international
arena. They will also learn about optimum space planning and
design of an efficient workflow system. The legal and regulatory
requirements in the setup of an F&B business will also
be covered.
BM3201 I Essentials of F&B Services
[45 hours]
This module introduces student to the front-of-the-house
(FOH) operations and professional dining service techniques.
Etiquette, quality service, positive guest relations, effective
communication skills and guest check handling are emphasised.
Students will actively perform hot and cold food and beverage
service using various service techniques.
BM3203 I Menu Planning, Cost Control &
Food Logistics [45 hours]
This module provides students with the knowledge and skills
needed for professional menu planning in a commercial food
service setting. It also emphasises the importance and use of
proper documentation to control productions and operation
procedures. Students will learn about the various sources of
food ingredients and products and how to scour the world for
innovative food sources. This module will also cover the food
logistics supply chain to help students understand the impact
of shipping and storage on food ingredients.
BM3205 I Beverage Knowledge & Service
[45 hours]
This module combines introduction and application of
beverage, bartending and service. Students will be introduced
to the identification, production and service of non-alcoholic
beverages, beer, wine, spirits, cordials, cocktails, mixed drinks
and coffee, and sensory evaluation of beverages.
325
BM3284 I Marketing Research [45 hours]
BM3301 I Advanced Dining Room Procedures[120 hours]
This module introduces students to advanced table service
techniques, tableside preparation and the importance of team
service and guest satisfaction. Students will also learn the
methods of merchandising food and beverage.
BM3302 I F&B Business Management[120 hours]
This module allows students to integrate their knowledge
from prior modules such as purchasing, menu planning and
manpower management into the actual running of the food
outlet. As business managers, it is critical that students are able
to run the food outlet profitably, and this module puts their
training to the test.
BM3431 I Essentials of Human
Resource Management
[45 hours]
[45 hours]
This module inculcates an entrepreneurial spirit and mindset
among students, and provides a platform for them to develop
and exercise their innovation and creativity in a practice-based
environment. Students will learn to identify, assess, develop
new or improve on existing business ideas; as well as plan,
implement and manage these business ventures profitably.
Students will also develop a total business plan encompassing
feasibility studies, environmental research and analysis,
marketing, operations and financial strategies. Students will
also experience and understand the challenges and recovery
issues faced by entrepreneurs through research, case studies
and sharing sessions.
BM3924 I Managing the Customer Experience
[45 hours]
This module equips students with an understanding of the
“service” concept, as well as the key differences between goods
and services. Students will learn about the consumer decisionmaking process, factors that influence the process, and how to
manage service employees to achieve the organisation’s goals
of service excellence. Customer service techniques, strategies
to build loyalty and improve service quality, and service
recovery are also covered .
BM3965 I Internship Attachment Programme[960 hours]
This module enables students to experience the actual working
environment and to provide in-depth experience in food and
beverage operations. Rotational assignments incorporate both
front- and back-of-the-house operations.
CL1813 I Introduction to Nutrition Science
[30 hours]
This module provides students with knowledge of the various
nutrients, namely, carbohydrates, proteins, fats, vitamins,
minerals, and other food components such as water, fibres,
and phytochemicals, their roles in health and nutritional
well-being and the molecular basis for their functions in the
human body. Students will also study the caloric calculation
of foods, standards for caloric and nutritional intake, nutrition
for different age groups, diseases associated with nutritional
deficiencies, eating disorders and their associated nutritional
ailments and treatments, interaction of nutrients, and the study
of special diets and supplements.
MODULE SYNOPSES
This module introduces students to the fundamentals of human
resource management and its contributions to organisations.
Students will learn about well-established human resource
practices such as human resource planning, recruitment and
selection, training and development, performance management,
and pay and benefits administration. The impact of technology
on human resource management, emerging trends in human
resource management, and the changing role of human resource
professionals will also covered.
BM3515 I Entrepreneurship
SCHOOL OF BUSINESS MANAGEMENT
This module provides students with an understanding of market
research techniques, use of research data and information in
business or marketing decision making. Topics include research
design, data collection and analysis, as well as marketing
information systems. The emphasis is to develop students’
ability to interpret and analyse information and marketing
research data collected to achieve competitive advantage over
their competitors. This module also provides opportunities for
students to work on real client-based business projects.
326
SCHOOL OF BUSINESS MANAGEMENT
CL1827 I Food & Culture
[45 hours]
This module enables students to explore sensory, emotional,
cultural and geo-political aspects of food and food culture.
Students will be expected to demonstrate an understanding of
evolutionary & historical perspectives of the human diet, food
and culture as well as current world trends that affect human
food consumption.
CL1828 I Food Safety & Hygiene
[30 hours]
This module provides students with an overview of food safety,
regulatory requirement and hygiene. It introduces to students
the food hazards, food-borne illnesses, issues in food safety,
HACCP, hygiene, GMP, Quality Management System, legislative
and regulatory requirements.
CL1830 I Basic Baking & Pastry
[90 hours]
This module provides students with fundamental cooking and
baking techniques, proper handling of baker’s scale, liquid
measurement, knife skills, piping skills and mixing methods.
Students will also learn fundamental skills of producing cakes,
butter creams, icings, cookies, pie, puff pastry, laminated dough,
bread and rolls.
CL1831 I Basic Cookery & Foodservice
[60 hours]
This module introduces students to cooking techniques of
simmering, boiling, baking, sautéing, shallow frying, preparation
of stocks, sauces, soups and related ingredients. The proper
use of knives, tools, small wares and equipment will also be
emphasised.
MODULE SYNOPSES
CL1832 I Food Ingredients Applications
[60 hours]
This module examines the characteristics, functions, and
effects of various food ingredients/additives, commonly found
in processed foods, such as acidulants, antioxidants, bulking
agents, colourings, chelating agents, flavourings, emulsifiers,
herbs, leavening agents, stabilisers, spices and sweeteners.
Hypersensitivity of food, regulation, safety and consumer
appeal will also be studied.
CL2856 I Asian Cuisine
[60 hours]
This module provides students with a solid understanding
of Asian food culture, cooking techniques, ingredients and
dining styles. The emphasis is on the cuisines of China, Taiwan,
Japan, Korea, Indonesia, Philippines, Malaysia, Singapore,
Thailand, Vietnam, Cambodia, Laos, India, Pakistan, and Sri
Lanka. Emphasis will also be placed on the use of indigenous
ingredients and cooking techniques, and the fusion of Asian
cuisine into modern international cookery.
CL2857 I International Cuisine
[60 hours]
This module reinforces the techniques of grilling, deep-frying/
shallow-frying, stir-frying, simmering, braising/stewing and
steaming through the menu production of foods from around
the world. The cuisines of Asia, the Middle East, Northern Africa,
Greece, the Caribbean, Central America and South America will
be explored.
CL2858 I Kitchen Operations
[30 hours]
This module provides students with general principles of
food service operations with emphasis on kitchen operations.
Students will be taught operational procedures, logistics
planning and overall resource management of a kitchen.
CL2859 I Stock and Sauces Preparation
[45 hours]
This module equips students with the cooking techniques of
simmering and boiling for the production of stocks, sauces,
soups and related ingredients. The proper use of knives, tools,
small wares and equipment for stock and sauces will also
be emphasised.
CL3845 I Advanced Patisserie & Desserts
[60 hours]
This module focuses on advanced patisserie and desserts
production, technique and finishing skills. Emphasis is on
developing flavors, textures and decorative components
used in the creation of patisserie. Instructions are given on
the use of cakes as individual offerings, as well as plated
dessert presentations.
327
CL3846 I Meat Cutting & Garde Manger
[60 hours]
CL3847 I Food Service Preparation &
Advanced Catering[120 hours]
This module concentrates on integrating critical competencies
of food service preparation in a small food service setting.
Emphasis is placed on menu development, marketing, staff
scheduling, production planning and implementation, service
and fiscal accountability. Students will also learn concepts and
applications of food catering services.
General Studies Modules
General Studies are all-rounder modules that provide students
with skills for life, giving them a holistic education beyond the
core programme. These modules cover broad areas such as
culture, relationships and sports.
BMS101 I Professional Image for Business
[15 hours]
This module provides students with a practical approach on
how to be successful in their professional and personal image.
It enables students to develop their true potential and move
forward with their professional goals. Students will learn the art
of personal grooming, business manners and social graces to
prepare them for the business world.
[15 hours]
This module provides students with an awareness of the
similarities and differences between regional and global
cultures, as well as recognise the major sources of intra- and
inter-cultural conflict among cultures. It also provides students
with an awareness and understanding of the techniques in
managing people of diverse cultures with cultural sensitivity in
the business environment.
[15 hours]
This module aims to generate greater awareness about the
importance of relationships in life and imparts practical
understanding and skills to achieve mental, emotional
and social wellness through relational engagement and
communications. This module provides students with an
understanding of the fundamentals of human relations, the
building blocks of relationships and how the quality of our
relations impact daily living. It addresses the issues on nature of
relationships, work-life concerns and family life as well as
demonstrates how effective communications forms the
foundations of strong relationships.
BMS104 I Singapore & The World in Perspective
[15 hours]
This module provides students with current knowledge and
updates on local and world affairs for them to gain a deeper
understanding of national and international issues. Students
will be better informed and more articulate on what is going
on in the world.
BMS105 I Legal Issues Affecting Young People
[15 hours]
This module introduces students to the concept of law and how
it impacts their lives. It will focus on laws which are of particular
concern to young people. These include laws relating to
employment, consumer rights, the use of the internet, boy-girl
relationships, family violence and crime. Through this module,
students will better appreciate their rights and be equipped to
manage their affairs more prudently.
BMS121 I People Skills [15 hours]
This module enables students to develop soft skills in order to
complement the technical skills they acquire through formal
education. Communications form an integral part of how we
deal with others. Whether it is building new ones or maintaining
existing ones, relationship mastery is vital. Students will learn
how to assess a person and how to influence people using basic
rapport-building techniques and simple negotiation strategies.
BMS122 I Appreciating Leisure Lifestyles
[15 hours]
This module provides students with an understanding and
appreciation of the different leisure pursuits such as golf,
theatre or fine dining. Apart from providing an appreciation,
students will develop more confidence when they become
conversant in such topics with people around them.
MODULE SYNOPSES
BMS102 I International Cross
Cultural Management
BMS103 I Effective Communications
for Better Relationships
SCHOOL OF BUSINESS MANAGEMENT
This module provides students with knowledge on purchasing,
receiving, evaluating and proper storage procedures of meat.
Emphasis is placed on primal and sub-primal cuts, federal
inspections, grading, yields, and the classification of meats,
poultry and game. Laboratory activities include hands-on
fabrication of pork, beef, poultry and lamb. Students will also
be introduced to modern and traditional techniques in the
preparation of cold entrées, pâtés, terrines, galantines, chaudfroid and ice carving.
328
SCHOOL OF BUSINESS MANAGEMENT
BMS123 I Cyber Awareness
[15 hours]
This module familiarises students with the threats posed by
cyber technologies and how they can avoid being the victim of
cyber frauds, cyber predators and cyber bullying. Students will
learn the responsibilities on the use of cyber technologies and
the ethical considerations, as well as how to keep their computer
safe and secure and protect their personal information.
BMS124 I Personal Financial Literacy
[15 hours]
BMS211 I Basic French
BMS125 I Appreciating Local Theatre & Music
BMS212 I Basic German [15 hours]
BMS141 I Pillars of Life
[15 hours]
This module challenges the conventional ways of character
building such as the discussions we had through moral
education, character journals that we so often wrote at the last
minute and the good character that we read in Aesop’s Fableish stories with that mild tinge of disbelief. This module creates
a dynamic environment filled with new media experiences
and live game plays, and takes a fully practical, activity-based
approach in the exploration and developing of character traits
that form the pillars of our lives - at home, at school, at play and
everywhere else.
[15 hours]
This module aims to develop national cohesion, the instinct for
survival and confidence in the future through six key messages
on Singapore’s recent history as well as the present. It addresses
issues on Singapore’s identity, uniqueness, constraints,
successes and challenges. The module includes in-class and
outside-class activities to inculcate desirable individual and
social values and attitudes of good citizenship.
This module equips students with basic knowledge on
investments and personal financial planning. Students will
learn about basic financial instruments such as shares, bonds,
unit trusts and insurance products. Other topics covered include
asset allocation, risk and return, time value of money, consumer
credit and personal financial statements.
This module provides students with an understanding and
appreciation of local theatre and music. Students will look at
an overview of theatre theory as well as the history and past
productions by local theatre companies. They will also get
to sample memorable local musicals as well as Broadway hit
musicals to enable them to compare these productions with
the local ones. In terms of music, students will be exposed to
an important movement in Singapore’s Mandarin music scene,
XinYao (新谣), which are songs composed by Singaporeans as
well as some past local acts such as The Quests, Naomi & The
Boys, Sakura and Rita Chao, Anita Sarawak and Tracy Huang.
MODULE SYNOPSES
BMS201 I National Education (Compulsory)
[30 hours]
This module provides students an understanding of basic
French language to expand their appreciation of a new foreign
language, culture and people. Through this module, students
will acquire basic communication skills that they can apply to
everyday situations.
[30 hours]
This module provides students an understanding of basic
German language to expand their appreciation of a new foreign
language, culture and people. Through this module, students
will acquire basic communication skills that they can apply to
everyday situations.
BMS213 I Basic Japanese [30 hours]
This module provides students an understanding of basic
Japanese language to expand their appreciation of a new
foreign language, culture and people. Through this module,
students will acquire basic communication skills that they can
apply to everyday situations.
BMS214 I Business Chinese
[30 hours]
This module provides students an understanding of working
with people and doing business using the Chinese language.
It expands their understanding of the Chinese language and
allows them to appreciate the Chinese culture. Through this
module, student will practise business Mandarin that they can
apply in their future workplace.
BMS231 I International Film
Appreciation & Critique
[15 hours]
This module provides students an opportunity to develop a
basic appreciation and understanding of the aesthetics and
language of films. This module is based on an active learning
model that comprises interactive sessions and feedback
providing triggers and guidelines that will enable students to
better understand and appreciate films.
329
[15 hours]
This module introduces Corporate Social Responsibility (CSR) to
students and how it may have an impact on them at work. CSR is
essentially about doing good and doing well. It generally refers
to the process of integrating social values and mission within
business decision making, to achieve positive and sustainable
outcomes toward business, environment and the community at
large. Students will learn the CSR movement in Singapore and
its roles and contributions.
BMS233 I Understanding China’s
Business & Culture
[15 hours]
This module provides students with knowledge on China’s
recent political, economic and social environment to imbue in
them, an awareness of the general business climate in China
today. Students will learn about the economic development of
some key cities such as Beijing, Shanghai, Guangzhou, Suzhou
and some key Singapore/China collaboration projects in China.
Students will also be introduced to the general Chinese mindset
and business culture, which include basic business etiquette
and protocol.
BMS251 I Resume Writing &
Interview Skills (Compulsory)
[15 hours]
This module equips students with a practical approach on how
to write an effective and impressive resume and introduces
techniques and skills to prepare students for job interviews.
BMS301 I Communication & New Media
[15 hours]
BMS302 I Creative Thinking
[15 hours]
This module provides students with basic knowledge and tools
to sharpen their analytical and creative thinking skills. It seeks
to increase students’ understanding of creativity and improve
their problem-solving skills to find solutions to business-related
and other real-world problems. Students are encouraged to
engage in activities that will enable them to access and develop
their own creative thinking skills.
[15 hours]
This module provides students with important interpersonal
techniques that will enhance their effectiveness in their future
workplace. It focuses on topics such as the importance of
Emotional Intelligence, why Emotional Intelligence is needed
in leadership, the new demands which managers have to meet,
and how to use Emotional Intelligence in developing leadership
in the competitive work environment.
BMS304 I Achieving Success in Work & Life
[15 hours]
This module instills within youths positive values and skills to
navigate work-life challenges, and enjoy a successful career and
personal life. Through interesting activities, dialogues and case
studies, the module guides students to identify their values and
beliefs, and ascertain their life directions. Students will learn
to achieve their career and personal goals, through identifying
their strengths and passions. They will learn practical tools for
managing short-term priorities and long-term goals.
BMS310 I Fitness & Wellness
[30 hours]
The module formalises a fitness and wellness component
for our graduating students, preparing them for the National
Physical Fitness Award test and National Service. Harnessing
high-agility and endurance-based sports techniques, students
will be engaged in 30-hours of Cardio Endurance and Strength
Training exercises as well as a battery of NAPFA-test components
and mass workouts. In addition to improving their physical
conditioning, the module includes three opportunities for
students to attain a pass grade for their NAPFA test. (Compulsory
– NS eligible only)
MODULE SYNOPSES
This module equips students with skills of creating and
using new media as a business tool. The module covers an
overview of new media trends and tools, and provides handson opportunities in working on new media platforms. The
students will explore key issues related to using new media in
communications and marketing. They will also learn how to run
an advertising and promotion campaign using new media tools.
BMS303 I Emotional Intelligence & Leadership
SCHOOL OF BUSINESS MANAGEMENT
BMS232 I Understanding Corporate
Social Responsibility & the Community