Tata Sky optimizes its Enterprise Architecture system
for improved customer engagement
“By tapping into TCS' IT and consulting expertise, we achieved an
optimized Enterprise Architecture. The TCS team collaborated
effectively to deliver on-time and within budget.”
N Ravishanker,
Chief Information Officer, Tata Sky
Abstract
Tata Sky wanted to optimize customer service, improve resilience against system
failures, and improve its go-to-market strategies. Tata Consultancy Services (TCS)
provided the company with an EA assessment, identifying opportunities for
improvement and enhancement of its current application landscape. Tata Sky can
now achieve an optimized and agile IT landscape that is in line with its business
imperatives and goals.
About the Client
Tata Sky, a joint venture between Tata Sons Ltd. and 21st Century Fox, provides
satellite television services in India. It offers direct-to-home (DTH) services,
interactive services, set top boxes, video on demand services, multi dwelling unit
solutions for multistoried buildings, and channel packages.
Business Challenge
In just 10 years, direct-to-home (DTH) services have emerged as a lucrative market in
India, successfully challenging cable television with superior broadcasting quality
and technology. As one of the pioneers in DTH services, Tata Sky wanted to maintain
its leadership position by continuing to pursue its growth strategy through high
quality products and superior customer service. In addition, with the mandatory
digitization of cable TV services across India, the company hoped to increase its
market share by attracting customers away from analog cable, thereby maintaining
its position as India's leading DTH provider.
Tata Sky wanted to develop a scalable Enterprise Architecture (EA) that would
enable optimized customer service with a reduced cost per subscriber, enhance goto-market strategies, and ensure better resilience to system failures. The company
chose TCS to provide a detailed assessment of its EA, along with recommendations
that would help the company reach the desired state.
Client
Tata Sky
Industry
Pay Television
Offering
Consulting
www.tcs.com
The TCS team met all key stakeholders and studied
available documentation to assess the maturity levels
of the current EA at Tata Sky. TCS also studied the
current industry trends, analyzed the business
models of competitors and global players, and
determined the information technology drivers and
the impact of disruptive technologies on the current
IT architecture. This knowledge was put to use in
creating detailed maps for business architecture,
application architecture, integration architecture,
and technology architecture. The existing as well as
target architecture were documented, and this
informed the Integrated Methodology for Processoriented Architecture and Component Technology
(IMPACT) used for the EA. Keeping in mind salient
industry trends and business imperatives, we
provided specific recommendations to help the
company reach the targeted future state.
Focusing on EA governance as a major opportunity for
improvement, an elaborate IT governance structure
was created. With the digital platform growing in
importance, the proposed Enterprise Architecture
roadmap also focused on a digital strategy that
highlighted mobility, social media and loyalty
management, as well as, web and mobile analytics.
Results
Based on the analysis and strategic insights delivered
by TCS, Tata Sky has been able to align its technology
with its business objectives. The EA assessment
helped Tata Sky gain fact-based insights into its
systems and procedures, benchmark its current state
architecture across various EA-based parameters, and
identify opportunities for improvement and
enhancement of its current application landscape.
These recommendations helped Tata Sky establish
appropriate EA practices and improve architecture
governance.
The TCS team highlighted risks in the current EA, and
suggested opportunities for consolidation and
optimization of applications to enable scalability and
effectively leverage disruptive technologies. Further,
Tata Sky gained a roadmap for an optimized technology
architecture in line with the company's business
imperatives and industry trends. With an IT
infrastructure that can fully support the company's
business goals, Tata Sky can now look forward to better
business-IT alignment.
Contact
For more information about TCS' Global Consulting Practice visit:
http://www.tcs.com/offerings/consulting/Pages/default.aspx
Email: global.consulting@tcs.com
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About Tata Consultancy Services (TCS)
Tata Consultancy Services is an IT services, consulting and business
solutions organization that delivers real results to global business,
ensuring a level of certainty no other firm can match.
TCS offers a consulting-led, integrated portfolio of IT and IT-enabled
infrastructure, engineering and assurance services. This is delivered
through its unique Global Network Delivery ModelTM, recognized as
the benchmark of excellence in software development. A part of the
Tata Group, India’s largest industrial conglomerate, TCS has a global
footprint and is listed on the National Stock Exchange and Bombay
Stock Exchange in India.
For more information, visit us at www.tcs.com
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