Ferrari & Masera* Sergio Marchionne April 21, 2010 Fiat Investor Day 1 Performance over last plan period
Trading margin
Net revenues (€bn)
Trading profit (€mn)
Trading margin
Trading profit (€mn)
Net revenues (€bn)
Luxury & performance brands
7.9%
12.8%
15.7%
11.5%
2006
2007
2008
2009
1-8
~2.0
~2.0
~2.5
105-115
180-200
280-300
360-380
5.8-6.4
9.0-9.8%
14.1-14.9%
14.5-15.3%
Lingotto Plan Targets (Nov 2006)
April 21, 2010 Fiat Investor Day 2 Ferrari
2010-14 product plan
With California launch Ferrari product range is now complete
with 4 key models to play in all different market segments
Guiding principles for 2010-2014 product plan
  Increase product differentiation in order to target a wider customer base by
stretching further trade off between versatility and extreme performance (New
612 Scaglietti in H1 2011, 458 Spider in H2 2011 and New 599 GTB in 2012)
  Ensure a sustainable product life cycle of four years for all new models
followed by M versions lasting another four years
  Keep launching a new model every year to sustain turnover and reinforce
brand
  Selectively exploit Special Series to target high end customers (599 GTO in
2010, New Enzo in 2012, 458 Scuderia in 2013) April 21, 2010 Fiat Investor Day 3 Ferrari
2010-14 product plan – Range evolution
NEW FERRARI
ENZO (2012)
NEW 599 GTB
F152 (2012)
>€230k
PRICE POSITIONING
NEW 612
SCAGLIETTI
F151 (2011)
599 GTO (2010)
458 ITALIA
SPIDER (2011)
CALIFORNIA M
(2013)
458 Italia
California
GRANTURISMO
SPORTS CAR
(versatility)
(extreme performances)
PRODUCT POSITIONING
April 21, 2010 Fiat Investor Day 4 Ferrari
2010-14 roadmap
Profitability growth in a scenario of substantial volume stability  Personalization, one-off program, spare parts and after sales services
improvement
 Production efficiencies and fixed cost optimization. Enlargement of in-sourcing
strategic activities to increase capacity utilization and programs of fixed costs
reduction
 Continuing search for opportunities in emerging markets, maintaining exclusivity
in mature ones
 Further growth of Licensing, Retail & E-commerce (new category of product and
shops opening) and Ferrari Financial Services (new markets and new services)
 F1 racing activities
•  continuing cost control
•  significant contribution coming from sponsorship
April 21, 2010 Fiat Investor Day 5 Maserati
2010-14 product plan
Maserati becomes a relevant player in the G, H and High-end E
segment ranking within top premium manufacturers
Product plan objectives   Develop New Generation of Quattroporte with a completely new style,
offering outstanding driving emotions and high-level quality
  Extend luxury market coverage by entering High-end E segment offering a
new product package with specific contents in order to exploit Maserati “DNA”
  Maintain and sustain GranTurismo and GranCabrio products in H segment
April 21, 2010 Fiat Investor Day 6 Maserati
GranTurismo
S 440HP
Quattroporte
Sport GT S 440HP
GranCabrio
440HP
New G Quattroporte
400HP
GranTurismo
405HP
Luxury
€70-115k
>€55k
Premium
PRICE POSITIONING
€115-160k
Super Luxury
New range coverage & product positioning
New E
High End
E High End segment
G segment
H segment
SEGMENT COVERAGE
New seg. covered
April 21, 2010 Changes in seg. already covered
Fiat Investor Day 7 Maserati
2010-14 roadmap
Enlarge business and reach a double-digit profitability   Increase the global market share in the G segment from 3% to
8%
  Reach a global market share penetration in High-end E
segment above 10%
  Maintain in H segment current top 3 ranking position with a
market share above 10%
  Dealer network improvement to support volume growth
  New production organization in line with targeted volumes
  Production efficiencies and fixed cost optimization April 21, 2010 Fiat Investor Day 8 Financials
Capex – Luxury & performance brands
April 21, 2010 Fiat Investor Day 9 2010-14 Financial targets
Luxury & performance brands
April 21, 2010 Fiat Investor Day 10