Kevin Browning
1/25/13
Business Policy (online)
Assignment #4-CPM matrix
A CPM matrix or Competitive Profile Matrix identifies a firm’s major competitors and its
particular strengths and weaknesses in relation to a sample firm’s strategic position. The CPM
matrix resembles an IFE matrix with a comparison to other organizations and/or companies. Just
as with the EFE matrix, the weighted scores in a CPM matrix have the same meaning. A CPM
matrix focuses on success factors that are rated based on strengths and weaknesses. The CPM
matrix help an organization or a company to progress their internal strategic operations to better
the organization or company.
CPM Matrix on Savannah State University with Armstrong Atlantic State and Georgia
Southern
Critical Success Factors
Advertising
Extra-curricular activities
Tuition Costs
Safety
Graduation Rates
Resources Available
Course Methods
Student Population
Athletic Programs
Degree Programs
Total
Weight
.13
.07
.10
.11
.12
.09
.08
.10
.09
.11
1.00
Savannah State
University
Rating
Score
3
.39
3
.21
2
.20
4
.44
1
.12
4
.36
3
.24
3
.30
2
.18
3
.33
2.77
Armstrong Atlantic
Rating
2
2
4
3
2
3
1
2
1
2
Score
.26
.14
.40
.33
.24
.27
.08
.20
.09
.22
2.23
Georgia
Southern
Rating
Score
4
.52
4
.28
3
.30
2
.22
3
.36
2
.18
4
.32
4
.40
3
.27
4
.44
3.29
Based on the CPM matrix Armstrong Atlantic State University is the weakest competitor
and Georgia Southern is the strongest competitor. Savannah State has areas in which it can
improve to become a very strong competitor with GSU.