Cases Relating to Advertising and Personal Injury Coverage for Libel/Slander/Disparagement Travelers Property Casualty Company of America v. Charlotte Russe Holding, Inc., 207 Call.App.4th 969 (2012) Hartford Casualty Insurance Company v. Swift Distribution, Inc., 210 Cal.App.4th 915 (2012) (review granted by the California Supreme Court) CNA Casualty of California v. Seaboard Surety Company, 176 Cal.App.3d 598 (1986) Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) Barnett v. Fireman’s Fund Ins. Co., 90 Cal.App.4th 500 (2001) E.piphany, Inc. v. St. Paul Fire & Marine Ins. Co., 590 F.Supp.2d 1244 (N.D. Cal. 2008) Michael Taylor Designs, Inc. v. Travelers Prop. Cas. Co. of Am., 761 F.Supp.2d 904 (N.D. Cal. 2011) **************************************** The following case material was reprinted from WestlawNext with permission of Thomson Reuters. January 7, 2014 Travelers Property Casualty Company of America v...., 207 Cal.App.4th 969... 144 Cal.Rptr.3d 12, 2012 Daily Journal D.A.R. 9673 summary judgment motion in the trial court. West's Ann.Cal.C.C.P. § 437c(c). KeyCite Yellow Flag - Negative Treatment Disagreed With by Hartford Cas. Ins. Co. v. Swift Distribution, Inc., Cal.App. 2 Dist., October 29, 2012 [2] 207 Cal.App.4th 969 Court of Appeal, Second District, Division 1, California. There is a triable issue of material fact for purposes of summary judgment if, and only if, the evidence would allow a reasonable trier of fact to find the underlying fact in favor of the party opposing the motion in accordance with the applicable standard of proof. West's Ann.Cal.C.C.P. § 437c. TRAVELERS PROPERTY CASUALTY COMPANY OF AMERICA, Plaintiff and Respondent, v. CHARLOTTE RUSSE HOLDING, INC., et al., Defendants and Appellants. No. B232771. | June 21, 2012. | Review Denied Sept. 26, 2012. Synopsis Background: Insurer brought action against insured, a clothing retailer, seeking declaratory judgment that there was no potential for coverage under its commercial general liability (CGL) policies for claims raised in manufacturer's action alleging breach of contract, fraudulent and negligent misrepresentation, and intentional interference with contractual relationship. The Superior Court, Los Angeles County, No. BC442597, Robert L. Hess, J., entered summary judgment in favor or insurer. Insured appealed. [3] [4] In order to carry its burden of proof, a party moving for summary judgment must first make a prima facie showing that there is an absence of an essential element of, or a complete defense to, the case against it. West's Ann.Cal.C.C.P. § 437c. [5] Appeal and Error Extent of Review Dependent on Nature of Decision Appealed from Appellate court independently determines the legal effect of the documentation underlying a Judgment Weight and sufficiency Judgment Showing to be made on supporting affidavit Insurance Questions of law or fact The interpretation, construction, and application of an insurance contract are purely issues of law. West Headnotes (18) [1] Judgment Absence of issue of fact An issue of fact becomes one of law for purposes of summary judgment only if the undisputed facts leave no room for a reasonable difference of opinion. West's Ann.Cal.C.C.P. § 437c. [Holding:] The Court of Appeal, Chaney, J., held that complaint alleging that insured offered manufacturer's products for sale at severely discounted prices, resulting in diminution of the brand, triggered personal injury coverage for product disparagement. Reversed. Judgment Existence or non-existence of fact issue [6] Insurance In general; standard A liability insurer's duty to defend arises when a suit against its insured seeks damages that are potentially within the policy's coverage. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 1 Travelers Property Casualty Company of America v...., 207 Cal.App.4th 969... 144 Cal.Rptr.3d 12, 2012 Daily Journal D.A.R. 9673 [7] Insurance Commencement of Duty; Conditions Precedent Insurance In general; standard A liability insurer has no duty to defend its insured only if the claim against it cannot, by any conceivable theory, raise an issue that would bring it within policy's coverage. Insurance Termination of duty; withdrawal With regard to the duty to defend, the liability insurer's coverage obligation begins whenever the insurer becomes aware of facts giving rise to the potential for coverage, and continues until it has been established that there is no potential for coverage. 1 Cases that cite this headnote [8] Insurance Pleadings 1 Cases that cite this headnote Insurance Matters beyond pleadings The duty to defend does not depend on the labels given to the causes of action in the underlying claims against the insured; instead it rests on whether the alleged facts or known extrinsic facts reveal a possibility that the claim may be covered by the policy. [12] In order to prevail on a liability insurer's motion for summary judgment based on the absence of a duty to defend, the insured need only show that the underlying claim may fall within policy coverage, and the insurer must prove it cannot; once the possibility of coverage arises, any doubt as to whether the facts establish or defeat the existence of the defense duty must be resolved in the insured's favor. 1 Cases that cite this headnote [9] Insurance In general; standard A liability insurer's duty to defend is broader than its duty to indemnify; it therefore may owe a duty to defend its insureds even when a trier of fact might ultimately determine that the policy does not entitle them to indemnity for the claims against them. [10] Insurance Matters beyond pleadings Whether the liability insurer owes a duty to defend turns not on whether the insured proves to be actually entitled to be indemnified for the underlying claim, but only on those facts known by the insurer at the inception of a third party lawsuit, along with facts extrinsic to the complaint that may also reveal a possibility that the claim may be covered by the policy. [11] Insurance In general; standard Judgment Insurance [13] Insurance Defamation or disparagement Complaint alleging that insured clothing retailer offered manufacturer's products for sale at severely discounted prices, resulting in significant and irreparable damage to and diminution of the brand and trademark, damaging its “marketability and saleability,” triggered commercial general liability (CGL) policy's personal injury coverage for “publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services,” and, thus, insurer owed duty to defend; although complaint did not expressly allege product disparagement or all the elements of trade libel, complaint could reasonably be interpreted to constitute a claim of product disparagement resulting in damage to brand. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 2 Travelers Property Casualty Company of America v...., 207 Cal.App.4th 969... 144 Cal.Rptr.3d 12, 2012 Daily Journal D.A.R. 9673 See 2 Witkin, Summary of Cal. Law (10th ed. 2005) Insurance, §§ 89, 148. 3 Cases that cite this headnote [14] Insurance Defamation or disparagement In order to trigger personal injury coverage for “publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services,” it is not essential that the underlying claims be expressly phrased in terms of “disparagement” or trade libel; the underlying claims may trigger a duty to defend if the conduct for which the policies provide coverage is charged by implication, as well as by direct accusation. 1 Cases that cite this headnote [15] Insurance Defamation or disparagement A claim alleging all the elements of a trade libel cause of action is not a prerequisite to personal injury coverage for “publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services.” 3 Cases that cite this headnote [16] Insurance Pleadings Liability insurer's duty to defend is not conditioned on the sufficiency of the underlying pleading's allegations of a cause of action; that is an issue for which the policy entitles the insured to an insurer-funded defense. 1 Cases that cite this headnote [17] Insurance Matters beyond pleadings The fact that the liability insurer may know of a good defense, even an ironclad one, to the underlying claim does not relieve it of its obligation to defend its insured. 1 Cases that cite this headnote [18] Insurance Defamation or disparagement Commercial general liability (CGL) policy providing personal injury coverage for “publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services” covers publication of material either that slanders or libels a person or organization, or that disparages a person's or organization's goods, products or services; both are not required. 3 Cases that cite this headnote Attorneys and Law Firms **14 Caldwell Leslie & Proctor, Los Angeles, Christopher G. Caldwell, Andrew Esbenshade and Kelly L. Perigoe for Defendants and Appellants. **15 Lewis Brisbois Bisgaard & Smith, Los Angeles, Lane J. Ashley, Raul L. Martinez and Raquel Vidal for Plaintiff and Respondent. Opinion CHANEY, J. *971 Plaintiff and respondent, Travelers Property Casualty Company Of America (Travelers), filed this action for declaratory relief seeking a *972 determination that there was no potential for coverage under its policy, and therefore no duty to defend its insureds, Charlotte Russe Holding, Inc., Charlotte Russe Merchandising, Inc., David Mussafer, Jenny J. Ming, Advent International Corp., Advent CR Holdings, Inc., and Advent CR, Inc. (the Charlotte Russe parties), in litigation against them by Versatile Entertainment, Inc., and its parent, People's Liberation, Inc. (collectively Versatile). The trial court agreed with Travelers, and granted its motion for summary judgment. We will reverse the summary judgment. BACKGROUND 1 © 2014 Thomson Reuters. No claim to original U.S. Government Works. 3 Travelers Property Casualty Company of America v...., 207 Cal.App.4th 969... 144 Cal.Rptr.3d 12, 2012 Daily Journal D.A.R. 9673 1 Unless otherwise noted, the facts are taken from those conceded by the parties to be undisputed, and the documents presented by the parties in connection with the summary judgment motion. Underlying lawsuits by Versatile against the Charlotte Russe parties The underlying litigation for which the Charlotte Russe parties sought coverage arises out of pleadings filed by Versatile in litigation against the Charlotte Russe parties. On October 26, 2009, certain of the Charlotte Russe parties sued Versatile alleging claims for fraud, breach of contract, and restitution. On October 27, 2009, Versatile filed an action against those parties, alleging causes of action for breach of contract, declaratory relief, and fraudulent and negligent misrepresentation. Also on October 27, 2009, Versatile filed another action against others of the Charlotte Russe parties, alleging their intentional interference with the contractual relationship between Versatile and Charlotte Russe. And on December 23, 2009, Versatile filed a cross-complaint in the Charlotte Russe parties' action against it. 2 2 Although Travelers' summary judgment motion identifies four sets of pleadings involving the various Versatile and Charlotte Russe parties, because they all contain substantially identical allegations against the Charlotte Russe parties, we discuss them below without specific identification or differentiation. As relevant here, Versatile's pleadings alleged that the Charlotte Russe parties had contracted in December 2008 to become the exclusive sales outlet for Versatile's “ ‘People's Liberation’ ” brand of apparel, which included jeans and knits. Versatile identified the People's Liberation brand as a “ ‘premium,’ ” “ ‘high end’ ” brand, claiming that it had “ ‘invested millions of dollars developing the [People's Liberation] [b]rand so that it became associated in the marketplace with high-end casual apparel” which “was distributed ... exclusively through fine department stores and boutiques....' ” (Italics omitted.) Versatile alleged that although Charlotte Russe had never before offered this sort of apparel for sale “ ‘at a higher price point commanded by a premium brand such as People's Liberation Brand,’ ” (italics omitted) Charlotte Russe had promised to provide the investment and *973 support necessary to “ ‘promote the sale of premium brand denim and knit products in order to encourage [Charlotte Russe's] customers to purchase such premium products at a higher price point at its [Charlotte Russe] stores.’ ” (Italics omitted.) Versatile's pleadings went on to allege that the Charlotte Russe parties had failed to live up to those representations, however, giving rise **16 to its allegation of causes of action for breach of contract, declaratory relief, and fraudulent and negligent misrepresentation. Specifically, Versatile alleged, the Charlotte Russe parties had threatened, and had begun, “ ‘the “fire sale” of People's Liberation Branded apparel at “close-out” prices.’ ” This sale of Versatile's premium brand clothing at severe discounts not only violated the parties' agreement, it alleged, but “will also certainly result in significant and irreparable damage to and diminution of the People's Liberation Brand and trademark.” Versatile sought declaratory relief and damages for its losses “as a result of Defendants' breaches, including damage to and diminution of the People's Liberation Brand and trademark which will certainly result from Defendants' ‘fire sale’ of People's Liberation Branded goods at ‘close-out’ prices.” During their later correspondence with Travelers, the Charlotte Russe parties informed Travelers that Versatile's discounting claim was factually based on the Charlotte Russe parties' “ ‘public display of signs in store windows and on clothing racks announcing that People's Liberation brand jeans were on sale,’ ” as well as on their “written markdowns on individual People's Liberation clothing items.” And in connection with Travelers' summary judgment motion, the Charlotte Russe parties presented evidence of 70 to 85 percent price markdowns of People's Liberation brand clothing, and the opinion of an experienced apparel industry expert that such markdowns and “dramatic price reduction[s], promoted in such a manner, had the potential to have a disparaging effect on the People's Liberation brand,” for it suggests to the consumer that the product—particularly “premium, highend or luxury goods such as the People's Liberation brand products”—is of an inferior quality.” 3 3 The expert went on to opine: “Decreasing the price of certain premium or luxury goods (like People's Liberation brand products) decreases consumers' preference for buying them because they are no longer perceived as exclusive/high status products.... “[A] retailer's price reduction disparages the product's ‘worth’—in terms of reputation, panache, and other modalities of chic—in the eyes of both the market, at large, and potential purchasers, in specific.” The relevant Travelers policies The Charlotte Russe parties were covered by two consecutive Travelers policies, from September 30, 2008 © 2014 Thomson Reuters. No claim to original U.S. Government Works. 4 Travelers Property Casualty Company of America v...., 207 Cal.App.4th 969... 144 Cal.Rptr.3d 12, 2012 Daily Journal D.A.R. 9673 to September 30, 2010, providing commercial general liability coverage. Both policies include “personal injury” and *974 “advertising injury” liability coverage, with insuring agreements providing that the insurer has a duty to defend the insured against any suit seeking damages for “personal injury” and “advertising injury” claims. The policies' personal injury coverage applies to “ ‘[p]ersonal injury’ caused by an offense arising out of your business, excluding advertising....” Its advertising injury coverage applies to “ ‘[a]dvertising injury’ caused by an offense committed in the course of advertising your goods, products or services; ...” Both provide “broad ‘offensebased’ coverage” for claims alleging injury arising out of “[o]ral, written, or electronic publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services, provided that claim is made or ‘suit’ is brought by the person or organization that claims to have been slandered or libeled, or whose goods, products or services have allegedly been disparaged; ...” The policies exclude coverage for an “ ‘advertising injury’ arising out of a breach of contract.” There is no **17 similar exclusion for a personal injury arising out of a breach of contract. Travelers denies coverage The Charlotte Russe parties tendered the Versatile actions to Travelers for a defense on December 24, 2009. On May 13, 2010, Travelers notified the Charlotte Russe parties by letter that it was declining to either indemnify or defend them against the claims asserted by Versatile, on the ground that there was no potential for coverage. In the ensuing exchange of correspondence, Charlotte Russe took the position that Versatile's claims involved disparagement within the policies' terms, potentially within the policies' coverage for both personal injury and advertising injury. Travelers maintained that “coverage was not available under its Policies because ‘the reduction of a product's price is not ... a disparagement of that product.’ ” The coverage litigation and Travelers' motion for summary judgment On July 29, 2010, Travelers filed a declaratory relief action, seeking a determination that it owed no duty to defend or indemnify the Charlotte Russe parties in the various underlying actions. The Charlotte Russe parties crosscomplained for declaratory relief, breach of contract, and breach of the implied covenant of good faith and fair dealing, alleging that Travelers' denial of a defense under the liability policies resulted in serious damages. Travelers moved for summary judgment, contending that the Charlotte Russe parties would be unable to establish a potential for coverage under the *975 Travelers' policies. The motion's key contention was that in order for the Charlotte Russe parties to be eligible for coverage under its policies' personal injury or advertising injury provisions, the claims against them must amount to actionable claims of trade libel. According to Travelers' motion, “under established California law, the allegations in the underlying Versatile litigation against the Charlotte Russe entities must be compared with the elements of the trade libel tort in order to properly assess the potential for coverage under the Travelers' disparagement coverage.” The motion contended that a cause of action for trade libel or disparagement requires an allegation of the publication of a false statement and resulting loss of business, and that Versatile's claims against the Charlotte Russe parties alleged neither. Travelers is awarded summary judgment; the Charlotte Russe parties appeal The trial court heard Travelers' summary judgment motion on March 9, 2011, overruling Travelers' objections to certain of the Charlotte Russe parties' opposing evidence, but granting Travelers' motion. Judgment was entered in Travelers' favor on April 22, 2011, and notice of its entry was filed April 29, 2011. The Charlotte Russe parties filed a timely appeal on May 3, 2011. DISCUSSION The critical question in this appeal is whether Versatile's claims against the Charlotte Russe parties constitute allegations that the Charlotte Russe parties disparaged its goods, within the meaning of the Charlotte Russe parties' coverage under the Travelers' policies. If they do not, there was no potential for coverage, and Travelers had no duty to defend. However, if Versatile's allegations can reasonably be interpreted to encompass claims that the Charlotte Russe parties disparaged its goods, within the meaning of the Travelers' policies, there was a potential **18 for coverage under the policies' personal injury coverage, and therefore a © 2014 Thomson Reuters. No claim to original U.S. Government Works. 5 Travelers Property Casualty Company of America v...., 207 Cal.App.4th 969... 144 Cal.Rptr.3d 12, 2012 Daily Journal D.A.R. 9673 duty to defend the Charlotte Russe parties against Versatile's claims in the underlying litigation. Because we conclude that the allegations of the Versatile pleadings could be reasonably interpreted to allege that the Charlotte Russe parties disparaged the People's Liberation brand and led potential purchasers to believe that it was not a “premium,” “high end” brand, we will reverse the summary judgment. 1. Standard of Review [1] Summary judgment may be granted only “if all the papers submitted show that there is no triable issue as to any material fact and that the moving party *976 is entitled to a judgment as a matter of law,” eliminating the need for a trial of the action. (Code Civ. Proc., § 437c, subd. (c); Villa v. McFerren (1995) 35 Cal.App.4th 733, 741, 41 Cal.Rptr.2d 719.) This court independently determines the legal effect of the documentation underlying the summary judgment motion in the trial court. (Villa v. McFerren, supra, 35 Cal.App.4th at p. 741, 41 Cal.Rptr.2d 719.) 2. Versatile's claims give rise to a potential for coverage under the Travelers policy a. Duty to defend [6] [7] [8] A liability insurer's duty to defend arises when a suit against its insured seeks damages that are potentially within the policy's coverage. (La Jolla Beach & Tennis Club, Inc. v. Industrial Indemnity Co. (1994) 9 Cal.4th 27, 43, 36 Cal.Rptr.2d 100, 884 P.2d 1048.) An insurer has no duty to defend its insured only if the claim against it cannot, by any conceivable theory, raise an issue that would bring it within policy's coverage. (Ibid.) The duty does not depend on the labels given to the causes of action in the underlying claims against the insured; “instead it rests on whether the alleged facts or known extrinsic facts reveal a possibility that the claim may be covered by the policy.” (Atlantic Mutual Ins. Co. v. J. Lamb, Inc. (2002) 100 Cal.App.4th 1017, 1034, 123 Cal.Rptr.2d 256 (Atlantic Mutual ).) [2] [3] The party moving for summary judgment— Travelers—bears the burden of showing that there is no triable issue of material fact, and therefore that it is entitled to judgment as a matter of law. “There is a triable issue of material fact if, and only if, the evidence would allow a reasonable trier of fact to find the underlying fact in favor of the party opposing the motion in accordance with the applicable standard of proof.” (Aguilar v. Atlantic Richfield Co. (2001) 25 Cal.4th 826, 850, 107 Cal.Rptr.2d 841, 24 P.3d 493, fn. omitted.) An issue of fact becomes one of law only if “the undisputed facts leave no room for a reasonable difference of opinion.” (Preach v. Monter Rainbow (1993) 12 Cal.App.4th 1441, 1450, 16 Cal.Rptr.2d 320.) **19 [9] [10] *977 A liability insurer's duty to defend is broader than its duty to indemnify; it therefore may owe a duty to defend its insureds even when a trier of fact might ultimately determine that the policy does not entitle them to indemnity for the claims against them. (Montrose Chemical Corp. v. Superior Court (1993) 6 Cal.4th 287, 300, 24 Cal.Rptr.2d 467, 861 P.2d 1153 (Montrose Chemical ).) Whether the insurer owes a duty to defend turns not on whether the insured proves to be actually entitled to be indemnified for the underlying claim, but only on “ ‘those facts known by the insurer at the inception of a third party lawsuit,’ ” along with facts extrinsic to the complaint that may also “ ‘reveal a possibility that the claim may be covered by the policy.’ ” (Id. at p. 295, 24 Cal.Rptr.2d 467, 861 P.2d [4] [5] In order to carry its burden of proof, a party moving 1153.) for summary judgment must first make a prima facie showing that there is an absence of an essential element of, or a [11] [12] The insurer's coverage obligation begins complete defense to, the case against it. (Aguilar v. Atlantic whenever the insurer becomes aware of facts giving rise to Richfield Co., supra, 25 Cal.4th at p. 849, 107 Cal.Rptr.2d the potential for coverage, and continues until it has been 841, 24 P.3d 493.) Once the defendant has made that prima established that there is no potential for coverage. (Montrose facie showing, the burden shifts to the opposing party to show Chemical, supra, 6 Cal.4th at p. 295, 24 Cal.Rptr.2d 467, that one or more material facts essential to a cause of action 861 P.2d 1153.) In order to prevail on an insurer's motion for or defense require trial. (Code Civ. Proc., § 437c, subd. (p) summary judgment based on the absence of a duty to defend, (2).) The interpretation, construction, and application of an “the insured need only show that the underlying claim may insurance contract are purely issues of law. (Century Transit fall within policy coverage; the insurer must prove it cannot.” Systems, Inc. v. American Empire Surplus Lines Ins. Co. (Id. at p. 300, 24 Cal.Rptr.2d 467, 861 P.2d 1153.) Once the (1996) 42 Cal.App.4th 121, 125, 49 Cal.Rptr.2d 567.) possibility of coverage arises, “[a]ny doubt as to whether the facts establish [or defeat] the existence of the defense duty © 2014 Thomson Reuters. No claim to original U.S. Government Works. 6 Travelers Property Casualty Company of America v...., 207 Cal.App.4th 969... 144 Cal.Rptr.3d 12, 2012 Daily Journal D.A.R. 9673 must be resolved in the insured's favor.” (Id. at pp. 299–300, 24 Cal.Rptr.2d 467, 861 P.2d 1153.) 4 4 Whether Versatile would have been entitled to recover damages encompassing the sorts of losses it alleged to be incurring as a result of the Charlotte Russe parties' conduct (i.e., whether their price markdowns actually disparaged Versatile's products) was not determined, because the underlying litigation was settled in January 2011. b. The underlying litigation need not allege all elements of a cause of action for trade libel in order to trigger personal injury coverage for product disparagement 1. Coverage may be triggered by implied allegations of disparaging statements [13] The Versatile pleadings charged in the underlying litigation that the Charlotte Russe parties had offered the People's Liberation products for sale at severely discounted prices, resulting in “significant and irreparable damage to and diminution of the People's Liberation Brand and trademark,” damaging its “marketability and saleability.” Travelers contends that these allegations of price discounts do not accuse the Charlotte Russe parties of either product disparagement or false statements, and therefore that they do not trigger the policies' personal injury or advertising injury coverage. 5 5 Travelers has argued that advertising injury coverage would in any event be unavailable due to the policies' exclusions for advertising injuries that result from breaches of contract. The Versatile parties respond that advertising injury coverage remains potentially available, because no breach of contract has been established. We need not address this issue, because (as in the Atlantic Mutual case) we find potential coverage under the personal injury provision, to which the breachof-contract exclusion does not apply. (See Atlantic Mutual, supra, 100 Cal.App.4th at p. 1030, fn. 12, 123 Cal.Rptr.2d 256.) [14] *978 In order to trigger personal injury coverage it is not essential that the underlying claims must be expressly phrased in terms of “ disparagement” or trade libel, **20 however. (Atlantic Mutual, supra, 100 Cal.App.4th at p. 1034, 123 Cal.Rptr.2d 256.) The underlying claims may trigger a duty to defend if the conduct for which the policies provide coverage is charged by implication, as well as by direct accusation. In the Atlantic Mutual case the policy provided coverage for the insured's publication of material “ ‘that slanders or libels a person or organization or disparages a person's or organization's goods, products or services.... ’ ” (100 Cal.App.4th at p. 1032, 123 Cal.Rptr.2d 256.) The insured sought coverage for underlying litigation that alleged it had falsely stated to the plaintiff's customers that the plaintiff's products were burdened with patents, and that their purchase of those products would subject them to litigation. (Id. at pp. 1024, 1034–1035, 123 Cal.Rptr.2d 256.) The question therefore was whether the underlying litigation's allegations amounted to claims that the insured had published “matter derogatory to the plaintiff's title to his property, or its quality, or to his business in general' ”; if so, it “disparaged” the product. (Id. at p. 1035, 123 Cal.Rptr.2d 256.) The court held in Atlantic Mutual that the underlying litigation came within the policy's personal injury coverage because it alleged that the insured had published “ ‘matter derogatory to the plaintiff's title to his property, or its quality, or to his business in general.’ ” “The plain language of the Atlantic Mutual policy includes in the definition of ‘personal injury’ the publication of any oral or written statement that not only slanders or libels but also one that disparages an organization or its goods, products, or services. This amounts to coverage for product disparagement and trade libel as well as defamation.” (Atlantic Mutual, supra, 100 Cal.App.4th at p. 1035, 123 Cal.Rptr.2d 256.) The language of Travelers' policies is the same as that in Atlantic Mutual, providing coverage for “publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services....” And here, too, the allegation of disparagement may be implied. The question here, as in Atlantic Mutual, therefore is not whether the underlying claims expressly allege that the Charlotte Russe parties disparaged Versatile's products, but whether the allegations may be understood to accuse the Charlotte Russe parties of statements and conduct *979 “that slanders or libels a person or organization or disparages a person's or organization's goods, products or services....” 6 6 “[T]the language employed [is] to be regarded ... according to the sense and meaning under all the circumstances attending the publication which such © 2014 Thomson Reuters. No claim to original U.S. Government Works. 7 Travelers Property Casualty Company of America v...., 207 Cal.App.4th 969... 144 Cal.Rptr.3d 12, 2012 Daily Journal D.A.R. 9673 language may fairly be presumed to have conveyed to those to whom it was published. So that in such cases the language is uniformly to be regarded with what has been its effect, actual or presumed, and its sense is to be arrived at with the help of the cause and occasion of its publication.” (Bettner v. Holt (1886) 70 Cal. 270, 274, 11 P. 713.) 2. A claim of trade libel is not a prerequisite to personal injury coverage for disparagement [15] Travelers contends that “disparagement,” in the insurance context, “refers to the tort of trade libel,” a tort that requires pleading and proof of a false statement of fact. According to Travelers, coverage therefore is defeated as a matter of law by the underlying pleadings' failure to allege “an injurious false statement disparaging Versatile's products....” However, Versatile's pleadings alleged that the People's Liberation brand had been identified in the market as premium, high-end goods; and that the Charlotte **21 Russe parties had published prices for the goods implying that they were not. It therefore pled that the implication carried by the Charlotte Russe parties' pricing was false. That is enough. (Atlantic Mutual, supra, 100 Cal.App.4th at pp. 1034–1035, 123 Cal.Rptr.2d 256; Nichols v. Great American Insurance Companies (1985) 169 Cal.App.3d 766, 774, 215 Cal.Rptr. 416 [statement may constitute product disparagement if plaintiff pleads facts showing the statements' defamatory meaning “by innuendo”]; E.piphany, Inc. v. St. Paul Fire & Marine Ins. Co. (N.D.Cal.2008) 590 F.Supp.2d 1244, 1253– 1254 [insured's claim of superiority of its products necessarily implied inferiority of competitor's products].) 657.) “The fact that [the insurer] may have known of a good defense, even an ironclad one, to the [underlying] claim did not relieve it of its obligation to defend its insured.” (CNA Casualty of California v. Seaboard Surety Co. (1986) 176 Cal.App.3d 598, 609, fn. 4, 222 Cal.Rptr. 276.) 8 7 The trial court stated during argument that “[t]here is no trade libel alleged because there is no claim that there was a false statement.” 8 We do not share Travelers' certainty that a claim of objective falsity is in all circumstances an essential element of the tort of trade libel. The cases it cites for this proposition involve or discuss both disparagement and trade libel—but none of them hold, in the context of insurance coverage for disparagement, that the concepts are interchangeable or inextricably linked. (E.g., Microtec Research v. Nationwide Mut. Ins. Co. (9th Cir.1994) 40 F.3d 968, 972; ComputerXpress, Inc. v. Jackson (2001) 93 Cal.App.4th 993, 1010, 113 Cal.Rptr.2d 625; Polygram Records, Inc. v. Superior Court (1985) 170 Cal.App.3d 543, 548, 216 Cal.Rptr. 252; Nichols v. Great American Insurance Companies, supra, 169 Cal.App.3d at p. 773, 215 Cal.Rptr. 416; Total Call Internat., Inc. v. Peerless Ins. Co. (2010) 181 Cal.App.4th 161–169, 104 Cal.Rptr.3d 319.) Finally, we cannot rule out the possibility that Versatile's pleadings could be understood to charge that the dramatic discounts at which the People's Liberation products were being sold communicated to potential customers the implication—false, according to Versatile—that the products were not (or that the Charlotte Russe parties did not believe them to be) premium, high-end goods. Arguably, a trade libel claim might survive under these theories. According to the comments to the Restatement Second of Torts, the concept [16] [17] Moreover, even if it were true that Versatile's of trade libel encompasses “a statement in the form of an claim against the Charlotte Russe parties could not be opinion, if the statement implies the existence of undisclosed viable without alleging all the elements of a trade libel facts that justify the opinion....” (Rest.2d Torts, § 626, com. cause of action, as Travelers argues and the trial court c, p. 346; see also Atlantic Mutual, supra, 100 Cal.App.4th 7 at pp. 1024–1025, fn. 3, 123 Cal.Rptr.2d 256 [allegation that apparently concluded, the result here would be no different. insured asserted patent carries implication of false statement The insurer's duty to defend is not conditioned on the that competitor was infringing patent].) sufficiency of the underlying pleading's allegations of a cause of action; that is an issue for which the policy entitled the Charlotte Russe parties to an insurer-funded defense. (Montrose Chemical, supra, 6 Cal.4th at p. 298, 24 **22 3. The policy language does not Cal.Rptr.2d 467, 861 P.2d 1153 [“insurer may not decline to require pleading or proof of a trade libel tort defend a suit merely because it is devoid of merit, but instead must assert appropriate defenses on its insured's behalf in We find no suggestion in the language of the policy's personal the underlying action”]; *980 Barnett v. Fireman's Fund injury coverage that a prerequisite to establishing a potential Ins. Co. (2001) 90 Cal.App.4th 500, 510, 108 Cal.Rptr.2d for personal injury coverage for disparagement is that the © 2014 Thomson Reuters. No claim to original U.S. Government Works. 8 Travelers Property Casualty Company of America v...., 207 Cal.App.4th 969... 144 Cal.Rptr.3d 12, 2012 Daily Journal D.A.R. 9673 accusations against its insured must include all the essential elements of the trade libel tort (whatever those requirements may be). Rather, the policy language is inconsistent with that contention. [18] The claims asserted by Versatile were sufficient to raise reasonable inferences that the Charlotte Russe parties had disparaged the People's Liberation products and brand, within the meaning of the policy language. As noted above, that language provides personal injury coverage for “publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services....” (Italics added.) That phraseology makes coverage for disparagement an alternative to coverage for libelous materials, not an element of that coverage. Under it, the *981 policy covers publication of material either that slanders or libels a person or organization, or that disparages a person's or organization's goods, products or services; both are not required. Coverage is triggered under this policy language by a claim that the insureds published material that disparages a person's or organization's goods, products or services, whether trade libel is or is not an element of that claim. Because the Versatile claims against the Charlotte Russe parties could reasonably be interpreted to constitute a claim of product disparagement resulting in damage to their People's Liberation brand, those claims are sufficient to trigger Travelers' obligation to provide the Charlotte Russe parties with a defense. The trial court therefore erred in granting summary judgment to the contrary. DISPOSITION The judgment is reversed. Appellants are awarded their costs on appeal. We concur: ROTHSCHILD, Acting P.J. and JOHNSON, J. CONCLUSION Parallel Citations 207 Cal.App.4th 969, 2012 Daily Journal D.A.R. 9673 End of Document © 2014 Thomson Reuters. No claim to original U.S. Government Works. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 9 Hartford Cas. Ins. Co. v. Swift Distribution, Inc., 210 Cal.App.4th 915 (2012) 148 Cal.Rptr.3d 679, 105 U.S.P.Q.2d 1389, 12 Cal. Daily Op. Serv. 12,329... Opinion KeyCite Red Flag - Severe Negative Treatment Review Granted and Opinion Superseded by Hartford Cas. Ins. v. Swift Distribution, Cal., February 13, 2013 148 Cal.Rptr.3d 679 Review Granted Previously published at: 210 Cal.App.4th 915 (Cal.Const. art. 6, s 12; Cal. Rules of Court, Rules 8.500, 8.1105 and 8.1110, 8.1115, 8.1120 and 8.1125) Court of Appeal, Second District, Division 3, California. HARTFORD CASUALTY INSURANCE COMPANY, Plaintiff and Respondent, v. SWIFT DISTRIBUTION, INC. et al., Defendants and Appellants. No. B234234. | Oct. 29, 2012. | Review Granted Feb. 13, 2013. Synopsis Background: Liability insurer brought action against insured for declaratory judgment that insurer had no duty to defend an underlying action. The Superior Court, Los Angeles County, No. BC442537, Debre K. Weintraub, J., granted summary judgment for insurer. Insured appealed. [Holding:] The Court of Appeal, Kitching, J., held that action based on advertisements for product that resembled and had similar name to competitor's product was not within “product disparagement” coverage. Affirmed. Attorneys and Law Firms *681 Little Reid & Karzai, Eric R. Little, M. Catherine Reid and Najwa Tarzi Karzai, Irvine, for Defendant and Appellant. Tressler, David Simantob and Elizabeth L. Musser, Los Angeles, for Plaintiff and Respondent. KITCHING, J. INTRODUCTION The issue in this appeal is whether the “advertising injury” provision of an insurance policy required the insurer to provide a defense for its insured against a claim that the insured company's advertisements disparaged another company's products. In this case, Company A advertised its product, which resembled and had a name similar to the product sold by Company B. Company A's advertisement, however, did not identify Company B's product expressly and did not disparage Company B's product. When Company B sued, Company A made a demand on its insurer to defend against that suit under an insurance policy provision that provided coverage for “advertising injury,” defined as injury arising out of publication of material that disparaged a person's or organization's goods, products, or services. Because the advertisement did not identify Company B's product, and contained no matter derogatory to Company B's title to its property, its quality, or its business, no disparagement occurred. Therefore the insurance policy did not provide a potential for coverage of this claim for damages because of advertising injury and the insurer did not owe the insured a duty to defend. Specifically, in an underlying action, Gary–Michael Dahl (Dahl), who manufactured and sold the “Multi–Cart,” sued Swift Distribution, Inc., dba Ultimate Support Systems, Inc., Michael Belitz, and Robin Slaton (Ultimate), for patent and trademark infringement, unfair competition, dilution of a famous mark, and misleading advertising arising from Ultimate's sale of its product, the “Ulti–Cart.” Ultimate tendered defense of Dahl's action to its insurer, Hartford Casualty Insurance Company (Hartford), which refused to defend it in the Dahl action. In a subsequent action for declaratory relief against Ultimate, Hartford sought a declaration that it had no duty to defend or indemnify Ultimate in the Dahl action. The trial court granted Hartford's motion for summary judgment and Ultimate appeals. We find that Ultimate's advertisements did not expressly refer to Dahl's Multi–Cart and did not “disparage” Dahl's Multi–Cart product or business, and there was no coverage or potential for coverage for “advertising injury” under the Hartford insurance policy. Thus Hartford had no duty to defend Ultimate in the Dahl action, and the trial court © 2014 Thomson Reuters. No claim to original U.S. Government Works. 1 Hartford Cas. Ins. Co. v. Swift Distribution, Inc., 210 Cal.App.4th 915 (2012) 148 Cal.Rptr.3d 679, 105 U.S.P.Q.2d 1389, 12 Cal. Daily Op. Serv. 12,329... correctly granted summary judgment for Hartford. We affirm the judgment. FACTUAL AND PROCEDURAL HISTORY Hartford issued a liability insurance policy to Swift Distribution, Inc. dba Ultimate Support Systems for the period January 29, 2009, to January 29, 2010. The Hartford policy's insuring agreement stated: “We will pay those sums that the insured becomes legally obligated to pay as damages because of ... ‘personal and advertising injury’ to which this insurance applies. We will have the right and duty to defend the insured against any ‘suit’ seeking those damages. However, we will have no duty to defend the insured against any ‘suit’ seeking damages for ... ‘personal and advertising injury’ to which this insurance does not apply.” While the Hartford complaint was pending, counsel for Ultimate notified counsel for Hartford that the court in the Dahl action granted Ultimate's motion for summary adjudication as to Dahl's two patent infringement claims. Subsequently counsel for Ultimate notified counsel for Hartford that the Dahl action had settled. Hartford and Ultimate filed motions for summary judgment or in the alternative summary adjudication. The trial court entered an order granting summary judgment in favor of Hartford and denying Ultimate's motion. The judgment entered in favor of Hartford determined that Hartford had no duty to defend or indemnify Ultimate in the Dahl action. Ultimate filed a timely notice of appeal. ISSUE *682 The policy defined “personal and advertising injury” in several ways. One definition of “personal and advertising injury” was “ injury ... arising out of ... [o]ral, written or electronic publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services[.]” Ultimate claims on appeal that the Dahl action alleged facts that constituted the potentially covered offense of disparagement. On January 26, 2010, Dahl filed an action against Ultimate, Dahl v. Swift Distribution, Inc. in U.S. District Court, Central District of California. The Dahl complaint alleged that Dahl owned a U.S. patent to a “convertible transport cart,” which he had sold as the “Multi–Cart” collapsible cart since 1997. The Multi–Cart can be manipulated into eight configurations, and is used to move music, sound, and video equipment quickly and easily. The U.S. Patent and Trademark Office issued a patent to Dahl for the “Multi–Cart” mark. The Dahl complaint alleged that Ultimate impermissibly manufactured, marketed, and sold the “Ulti–Cart,” which infringed patents and trademarks for Dahl's Multi–Cart and diluted Dahl's trademark. The complaint attached advertisements for the Ulti–Cart, which do not name the Multi–Cart, Dahl, or any other products other than the Ulti–Cart. 1. Standard of Review Any party to an action may move for summary judgment on a cause of action or defense—a plaintiff contending that there is no defense to the action, a defendant contending that the action has no merit. (Code Civ. Proc., § 437c, subd. (a); Aguilar v. Atlantic Richfield Co. (2001) 25 Cal.4th 826, 843, 107 Cal.Rptr.2d 841, 24 P.3d 493 (Aguilar ).) Ultimate made three demands upon Hartford to defend it the Dahl action under the Hartford insurance policy. Hartford denied coverage to Ultimate for the Dahl action and stated that Hartford had no duty to defend or indemnify Ultimate. Hartford filed a complaint for declaratory relief against Ultimate seeking a declaration that it had no duty to defend or indemnify Ultimate in the Dahl action. DISCUSSION The party moving for summary judgment bears the burden of persuasion that there is no triable issue of material fact and that it is entitled to judgment as a matter of law. A triable issue of material fact exists only if the evidence would allow a reasonable trier of fact to find the underlying fact in favor of the party opposing the motion. (Aguilar, supra, 25 Cal.4th at p. 850, 107 Cal.Rptr.2d 841, 24 P.3d 493.) “[I]f a plaintiff who would bear the burden of proof by a preponderance of evidence at trial moves for summary judgment, he must present evidence that would require *683 a reasonable trier of fact to find any underlying material fact more likely than not.” (Id. at p. 845, 107 Cal.Rptr.2d 841, 24 P.3d 493.) A plaintiff moving for summary judgment has met its burden of showing that there is no defense to a cause of action if it has proved each element of the cause of action entitling it to © 2014 Thomson Reuters. No claim to original U.S. Government Works. 2 Hartford Cas. Ins. Co. v. Swift Distribution, Inc., 210 Cal.App.4th 915 (2012) 148 Cal.Rptr.3d 679, 105 U.S.P.Q.2d 1389, 12 Cal. Daily Op. Serv. 12,329... judgment on that cause of action. Once the plaintiff has met that burden, the burden shifts to the defendant to show the existence of a triable issue of one or more material facts as to that cause of action or a defense thereto. The defendant may not rely upon the mere allegations or denials of its pleadings to show that a triable issue of material fact exists, but instead must set forth specific facts showing that a triable issue of material fact exists as to that cause of action or a defense thereto. (Code Civ. Proc., § 437c, subd. (p)(1); Aguilar, supra, 25 Cal.4th at p. 849, 107 Cal.Rptr.2d 841, 24 P.3d 493.) The court must grant the motion if all the papers submitted show there is no triable issue as to any material fact—that no issue requires a trial as to any fact that is necessary under the pleadings and the law—and that the moving party is entitled to a judgment as a matter of law. (Code Civ. Proc., § 437c, subd. (c); Aguilar, supra, 25 Cal.4th at p. 843, 107 Cal.Rptr.2d 841, 24 P.3d 493.) 2. The Insurer's Duty to Defend Against Third Party Claims Against the Insured [1] Liability insurance imposes on the insurer both the obligation to indemnify the insured against third party claims covered by the policy and to defend such claims against its insured by furnishing competent counsel and paying attorney fees and costs. The duty to defend is generally determined from all the information available to the insurer when the defense is tendered, although later developments may also affect the insurer's duty to defend. (Howard v. American National Fire Ins. Co. (2010) 187 Cal.App.4th 498, 519–520, 115 Cal.Rptr.3d 42.) [2] [3] [4] The duty to defend is more broad than the duty to indemnify. The insurer must indemnify claims covered by the policy, but must also defend against a suit that potentially seeks damages within the coverage of the policy. The potential or possibility of coverage triggers the duty to defend. (Howard v. American National Fire Ins. Co. supra, 187 Cal.App.4th at p. 520, 115 Cal.Rptr.3d 42.) The duty to defend arises when the insurer learns of facts giving rise to the potential for coverage. (New Hampshire Ins. Co. v. Ridout Roofing Co. (1998) 68 Cal.App.4th 495, 505, 80 Cal.Rptr.2d 286.) A determination whether the insurer owes a duty to defend is made in the first instance by comparing allegations of the complaint with policy terms. Facts outside the complaint may give rise to a duty to defend when they reveal a possibility that the policy may cover the claim. (Montrose Chemical Corp. v. Superior Court (1993) 6 Cal.4th 287, 295, 24 Cal.Rptr.2d 467, 861 P.2d 1153.) “The duty to defend is determined by reference to the policy, the complaint, and all facts known to the insurer from any source.” (Id. at p. 300, 24 Cal.Rptr.2d 467, 861 P.2d 1153, italics omitted.) [5] [6] The duty to defend is broad, but not unlimited. The nature and kinds of risks covered by the policy define its scope. (Waller v. Truck Ins. Exchange, Inc. (1995) 11 Cal.4th 1, 19, 44 Cal.Rptr.2d 370, 900 P.2d 619.) The insurer need not defend where extrinsic facts eliminate the potential for coverage despite allegations in the complaint which suggest potential liability (ibid.), and where the third party complaint can by no conceivable theory *684 raise a single issue which could bring it within the policy coverage. (Montrose Chemical Corp. v. Superior Court, supra, 6 Cal.4th at p. 300, 24 Cal.Rptr.2d 467, 861 P.2d 1153.) In an action seeking declaratory relief on the issue of an insurer's duty to defend, the insured must prove the existence of a potential for coverage, i.e. that the policy may provide coverage of the underlying claim. The insurer, by contrast, must establish the absence of a potential for coverage; it must prove that the policy cannot provide coverage of the underlying claim. (Montrose Chemical Corp. v. Superior Court, supra, 6 Cal.4th at p. 300, 24 Cal.Rptr.2d 467, 861 P.2d 1153.) 3. Facts Known to Hartford Ultimate cited specific paragraphs of the Dahl complaint as containing elements of a claim of disparagement. Unfair Competition Under the Lanham Act: Dahl's claim for unfair competition under the Lanham Act (15 U.S.C. § 1125(a)) alleged that Ultimate advertised and offered for sale products that infringed two patents and the “Multi– Cart” mark owned by Dahl. The Dahl complaint alleged that Ultimate engaged in this advertising with intent to mislead the public as to the origin and ownership of rights in Dahl's mark, and to mislead the public to believe that Ultimate's products were the same as Dahl's or were authorized by or related to Dahl. The Dahl complaint alleged that Ultimate's advertising falsely made it appear that Ultimate designed, or was authorized to manufacture and sell, Ultimate's infringing products (the “Ulti–Cart,” whose name and design was nearly identical to Dahl's “Multi–Cart”), and that Ultimate owned or had manufacturing rights to the patent and trademarkprotected Multi–Cart. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 3 Hartford Cas. Ins. Co. v. Swift Distribution, Inc., 210 Cal.App.4th 915 (2012) 148 Cal.Rptr.3d 679, 105 U.S.P.Q.2d 1389, 12 Cal. Daily Op. Serv. 12,329... Misleading Advertising: In a cause of action for untrue and/ or misleading advertising, the Dahl complaint alleged that Ultimate violated Business and Professions Code sections 17500 and 17505 by falsely claiming to be the manufacturer, wholesaler, or importer, or to own or control the intellectual property, factory, or other source of supply, of the Multi– Cart and Dahl's mark. This cause of action alleged that these violations caused Dahl's potential clients to contact Ultimate to buy its infringing product. It further alleged that through the false designation of origin, Dahl's intellectual property, mark, and patents were being inaccurately associated with Ultimate. Allegations in Dahl's Application for a Temporary Restraining Order: Dahl's application for a temporary restraining order alleged: (1) that Ultimate marketed a knockoff of Dahl's “Multi–Cart,” and by dropping the “M” from “Multi–Cart,” adopted a nearly identical name for its cart that created a likelihood of confusion with Dahl's “Multi– Cart” trademark; (2) that Ultimate's use of a near-identical mark was detrimental to Dahl's trade reputation and goodwill; (3) that if not enjoined by the court, Ultimate's use of the confusingly similar “Ulti–Cart” mark would cause confusion in the public and loss of sales and customers to Dahl; (4) that the infringing “Ulti–Cart” mark would be used to Dahl's detriment since he would have no control over the nature and quality of Ultimate's carts; (5) that any fault with those goods would adversely affect Dahl's future sales and would tarnish his name and reputation; (6) that industry and the consuming public recognized the “Multi–Cart” mark as associated with Dahl and as having a reputation for high quality and the patented design Dahl invented; and (7) that Ultimate's use of the “Ulti–Cart” mark and name would cause confusion or mistake, or *685 would deceive the public as to the source of Ultimate's goods and services. Dahl also responded to Ultimate's second set of interrogatories in the Dahl action. Dahl's responses essentially repeat the allegations of the complaint. 4. Ultimate's Advertisements Did Not Disparage Dahl's Multi–Cart and Thus There Was No Coverage or Potential for Coverage for Advertising Injury Under the Hartford Insurance Policy [7] To determine whether Hartford owes a duty to defend, we compare allegations of the Dahl complaint, Dahl's application for a temporary restraining order, and Dahl's responses to interrogatories to the terms of the Hartford insurance policy. The Hartford policy provided insurance coverage for “ ‘personal and advertising injury’ caused by an offense arising out of your business[.]” The policy defined “personal and advertising injury” to include “injury ... arising out of ... [o]ral, written or electronic publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services.” [8] This provision provides coverage for product disparagement, which is “an injurious falsehood directed at the organization or products, goods, or services of another....” (Atlantic Mutual Ins. Co. v. J. Lamb, Inc. (2002) 100 Cal.App.4th 1017, 1035, 123 Cal.Rptr.2d 256 (Atlantic Mutual ).) Disparagement, or injurious falsehood, may consist of publication of matter derogatory to plaintiff's title to his property, its quality, or his business. (Ibid.) Tortious product disparagement involves publication to third parties of a false statement that injures the plaintiff by derogating the quality of goods or services. (Total Call Internat., Inc. v. Peerless Ins. Co. (2010) 181 Cal.App.4th 161, 169, 104 Cal.Rptr.3d 319.) [9] The injurious falsehood must specifically refer to the derogated property, business, goods, product, or services either by express mention or reference by reasonable implication. (Total Call Internat., Inc. v. Peerless Ins. Co., supra, 181 Cal.App.4th at p. 170, 104 Cal.Rptr.3d 319, citing Blatty v. New York Times Co. (1986) 42 Cal.3d 1033, 1046, 232 Cal.Rptr. 542, 728 P.2d 1177 [“plaintiff must allege that ‘the statement at issue either expressly mentions him or refers to him by reasonable implication.’ ”] ) Dahl's complaint, application for a temporary restraining order, and responses to Ultimate's discovery do not allege that Ultimate's advertisements specifically referred to Dahl by express mention. Ultimate argues that Dahl's complaint alleged that Ultimate's use of “Ulti–Cart,” a name similar to Dahl's “Multi– Cart,” referred to Dahl and Dahl's product by reasonable implication. Dahl's complaint primarily alleged that because of its similarity to Dahl's “Multi–Cart,” Ultimate's use of the “Ulti–Cart” name misled the public into believing that Ultimate's products were the same as Dahl's, were approved by Dahl, or were affiliated with Dahl's “Multi–Cart” products. Even if the use of “Ulti–Cart” could reasonably imply a reference to “ Multi–Cart,” however, Ultimate's advertisement contained no disparagement of “ Multi–Cart.” As stated, disparagement involves “an injurious falsehood © 2014 Thomson Reuters. No claim to original U.S. Government Works. 4 Hartford Cas. Ins. Co. v. Swift Distribution, Inc., 210 Cal.App.4th 915 (2012) 148 Cal.Rptr.3d 679, 105 U.S.P.Q.2d 1389, 12 Cal. Daily Op. Serv. 12,329... directed at the organization or products, goods, or services of another....” (atlantic mutual, supra, 100 caL.app.4th at p. 1035, 123 cAl.rptr.2d 256.) The injurious falsehood or disparagement may consist of matter derogatory to the plaintiff's title to his property, its quality, or to his business in general. (Ibid.) The advertisements for the “ Ulti– *686 Cart” did not include any of these derogations. Ultimate's advertisements referred only to its own product, the Ulti–Cart, and did not refer to or disparage Dahl's Multi–Cart. Dahl's complaint alleged that by using a product name (Ulti–Cart) that was very similar to Dahl's Multi–Cart product, Ultimate deceived the public that Ultimate was the originator, designer, or authorized manufacturer and distributor of its infringing products. This, however, was not disparagement. (Atlantic Mutual, supra, 100 Cal.App.4th at p. 1037, 123 Cal.Rptr.2d 256; Truck Ins. Exchange v. Bennett (1997) 53 Cal.App.4th 75, 90, 61 Cal.Rptr.2d 497; see also Microtec Research v. Nationwide Mut. Ins. Co. (9th Cir.1994) 40 F.3d 968, 971– 972.) Because Dahl did not allege that Ultimate's publication disparaged Dahl's organization, products, goods, or services, Dahl was precluded from recovery on a disparagement theory. (Nichols v. Great American Ins. Companies (1985) 169 Cal.App.3d 766, 774, 215 Cal.Rptr. 416.) Thus Dahl alleged no claim for injurious false statement or disparagement that was potentially within the scope of the Hartford policy coverage for advertising injury. 5. Cases Cited to Show Disparagement by Implication Do Not Apply A. Travelers Property Casualty Co. of America v. Charlotte Russe Holding, Inc. The parties have cited the recent case of Travelers Property Casualty Co. of America v. Charlotte Russe Holding, Inc. (2012) 207 Cal.App.4th 969, 144 Cal.Rptr.3d 12 (Charlotte Russe ). In Charlotte Russe, the manufacturer of “People's Liberation” brand apparel sued the insured retailer. The manufacturer claimed that the retailer, which had contracted to become the exclusive sales outlet for People's Liberation apparel, breached its contract and damaged the People's Liberation brand and trademark by marking down prices for the apparel. This advertising allegedly suggested to consumers that People's Liberation products were of inferior quality. (Id. at pp. 972–973, 144 Cal.Rptr.3d 12.) Charlotte Russe held that the allegations in the complaint could reasonably be interpreted to allege that the insured retailer disparaged the People's Liberation brand, and that the advertising injury provision of an insurance policy provided coverage of, and the insurer had a duty to defend the insured against, this claim of disparagement. (Id. at p. 981, 144 Cal.Rptr.3d 12.) We disagree. As discussed below, we believe such a conclusion has no objectively reasonable basis. As a preliminary manner, we observe that the allegations in the Dahl complaint about Ultimate do not correspond to the facts in Charlotte Russe. The Dahl complaint did not allege that Ultimate implied, by steeply discounted pricing, that the Multi–Cart was of poor quality. Unlike in Charlotte Russe, Ultimate's advertisements referred only to its own product, and did not refer to and therefore did not disparage Dahl's product. [10] More importantly, we disagree with the theory of disparagement apparently recognized in Charlotte Russe. There the manufacturer alleged that the People's Liberation brand was identified in the market as premium, high-end goods but the retailer's steeply discounted prices implied that those products were not premium, high-end goods. The manufacturer “therefore pled that the implication carried by the [retailer's] pricing was false.” (Charlotte Russe, supra, 207 Cal.App.4th at p. 979, 144 Cal.Rptr.3d 12.) In spite of the requirements that there be a publication (Shanahan v. State Farm General Ins. Co. (2011) 193 Cal.App.4th 780, 789, 122 Cal.Rptr.3d 572) that specifically refers *687 to the plaintiff (Total Call Internat., Inc. v. Peerless Ins. Co., supra, 181 Cal.App.4th at p. 170, 104 Cal.Rptr.3d 319), Charlotte Russe held that this reduced pricing was enough to constitute disparagement, which triggered the duty to defend. We fail to see how a reduction in price—even a steep reduction in price—constitutes disparagement. 1 Sellers reduce prices because of competition from other sellers, surplus inventory, the necessity to reduce stock because of the loss of a lease, changing store location, or going out of business, and because of many other legitimate business reasons. Reducing the price of goods, without more, cannot constitute a disparagement; a price reduction is not “an injurious falsehood directed at the organization or products, goods, or services of another....” (Atlantic Mutual, supra, 100 Cal.App.4th at p. 1035, 123 Cal.Rptr.2d 256.) A price reduction may allegedly be injurious to the brand or its highend, high-quality reputation, but it is not false and is thus not disparagement. Such an “injury” is a common experience in the everyday world of free market competition. 1 The manufacturer in Charlotte Russe may well have had a breach of contract claim against the retailer, but that is not relevant to the issue before us, which is the viability of the manufacturer's claim that the retailer's © 2014 Thomson Reuters. No claim to original U.S. Government Works. 5 Hartford Cas. Ins. Co. v. Swift Distribution, Inc., 210 Cal.App.4th 915 (2012) 148 Cal.Rptr.3d 679, 105 U.S.P.Q.2d 1389, 12 Cal. Daily Op. Serv. 12,329... price competition activity constituted disparagement of the manufacturer's product for purposes of determining insurance coverage. Even though there may be a valid cause of action against an insured, that does not give rise to an insurer's duty to defend and indemnify unless the suit potentially seeks damages within the coverage of the insurance policy. We also question whether the insured could have objectively reasonable expectations (Bank of the West v. Superior Court (1992) 2 Cal.4th 1254, 1265, 10 Cal.Rptr.2d 538, 833 P.2d 545) that the insurer would provide a defense and indemnity coverage for a claim made against the insured for placing goods on sale at a reduced price. The insurance policy in Charlotte Russe provided coverage for “ ‘publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services.’ ” (Charlotte Russe, supra, 207 Cal.App.4th at p. 978, 144 Cal.Rptr.3d 12, italics added.) As we have already noted, there was neither a publication nor a specific reference to the manufacturer's products. For these reasons, we reject the analysis of Charlotte Russe. B. Federal and Out–of–State Decisions Ultimate cites a series of cases from federal courts and from the courts of other states. These cases do not bind California courts. (Nagel v. Twin Laboratories, Inc. (2003) 109 Cal.App.4th 39, 55, 134 Cal.Rptr.2d 420; US Ecology, Inc. v. State of California (2005) 129 Cal.App.4th 887, 905, 28 Cal.Rptr.3d 894.) These cases are also distinguishable or inapplicable. In Acme United Corp. v. St. Paul Fire & Marine Ins. Co. (7th Cir.2007) 214 Fed.Appx. 596, a competitor sued Acme for allegedly making false and disparaging statements about the competitor's products by stating on its product packaging that its scissors and paper trimmers were bonded with titanium, which made them superior to stainless steel scissors and paper trimmers which were not bonded with titanium. Acme's insurer denied coverage and disclaimed any duty to defend under the advertising injury liability provision of the policy, which indemnified the insured for damages for advertising that disparaged the products of others. (Id. at pp. 596–598.) Acme United Corp. concluded that the competitor's complaint sufficiently alleged that Acme's advertisements were directed at *688 the competitor's products and that Acme disparaged the competitor's products through a false comparison. These allegations of advertising injury offense triggered the insurer's duty to defend Acme against the competitor's complaint. (Id. at pp. 600–601.) Dahl's complaint, by contrast, does not allege that Ultimate's advertisements falsely compared the Ulti–Cart to Dahl's Multi–Cart. Thus Dahl's complaint did not allege the disparagement by false comparison that occurred in Acme United Corp. In Liberty Mut. Ins. Co. v. OSI Industries (2005) 831 N.E.2d 192, Thermodyne sued OSI and Beltec for advertising and selling a “Temperfect Oven,” which contained flat aluminum plate shelving that Thermodyne claimed was unique and a trade secret. Thermodyne's lawsuit alleged that through an agent's statements, OSI and Beltec claimed ownership of the development of the Thermodyne oven and its flat aluminum plate shelving technology, which disparaged the Thermodyne Oven by creating confusion about which company, OSI/ Beltec or Thermodyne, had the rights to and produced an oven with the unique technology. This triggered the insurer's duty to defend under the advertising injury provision of the policy. (Id. at p. 199.) Dahl's complaint does not allege that Ultimate made statements claiming ownership of unique technology of the Multi–Cart or that Ultimate had the rights to and produced the Multi–Cart. Thus Dahl's complaint did not allege the disparagement by assertion of ownership of rights to another's product that occurred in Liberty Mut. Ins. Co. Ultimate cites E.piphany, Inc. v. St. Paul Fire & Marine Ins. Co. (N.D.Cal.2008) 590 F.Supp.2d 1244 for the proposition that disparagement by implication is actionable under California law. (Id. at p. 1252.) In E.piphany Inc., Sigma sued E.piphany, alleging that E.piphany falsely advertised its software products as “all Java” and “fully J2EE,” which gave its products an unfair and undeserved advantage over Sigma and other competitors which in fact did offer “all Java” and “fully J2EE” software. (Id. at pp. 1249–1250.) E.piphany sued its insurer seeking a declaration that the insurer had a duty to defend. E.piphany, Inc. found that Sigma's complaint alleged that E.piphany falsely stated that it was the only producer of “all Java” “fully J2EE” software and that E.piphany suggested that its competitors' technology was behind E.piphany's technology. Thus the Sigma complaint alleged that E.piphany's false claims about the superiority of its own products necessarily implied the inferiority of Sigma's competing products. (Id. at p. 1253.) E.piphany Inc. held that the Sigma complaint contained disparagement allegations potentially covered by the insurer's policy and thus triggered the insurer's duty to defend. (Id. at p. 1254.) As we have explained, the Dahl complaint did not allege that Ultimate disparaged Dahl's products by implication. The Dahl complaint contained no allegations that Ultimate's © 2014 Thomson Reuters. No claim to original U.S. Government Works. 6 Hartford Cas. Ins. Co. v. Swift Distribution, Inc., 210 Cal.App.4th 915 (2012) 148 Cal.Rptr.3d 679, 105 U.S.P.Q.2d 1389, 12 Cal. Daily Op. Serv. 12,329... advertising falsely stated it was the only producer of a product with features also available on Dahl's “Multi–Cart;” that Ultimate's advertising suggested that its competitor's technology was behind that of Ultimate; or that Ultimate made false claims about the superiority of the Ulti–Cart which necessarily implied the inferiority of Dahl's competing product. Ultimate's advertisements did not disparage another's product, either expressly or by implication; they said nothing about a competitor's product. In Michael Taylor Designs, Inc. v. Travelers Prop. Cas. Co. of America (N.D.Cal.2011) 761 F.Supp.2d 904, a furniture manufacturer, Ivy Rosequist, sued *689 Michael Taylor Designs, Inc. (MTD) for breach of contract and violation of the Lanham Act. Rosequist's complaint alleged that MTD distributed promotional materials containing photographs of Rosequist's furniture, but displayed cheap, synthetic knockoffs of Rosequist's products in its showroom, which misled and confused customers about the origin of those products and diluted and tarnished Rosequist's trade dress. (Id. at pp. 907–908.) MTD sued the insurer seeking a declaration that the insurer had a duty to defend the trade dress infringement claim alleged in the original complaint. The issue was whether the Rosequist complaint contained a claim for “disparagement” under the policy, which promised coverage where the insured “disparaged” the another's goods, products, or services. (Id. at p. 910.) Rosequist's complaint created a possibility of a covered claim for disparagement by alleging that defendant advertised Rosequist's products, did not sell Rosequist's products, and “steered” customers to imitation products. The term “steered” implied further statements by defendant's personnel that the imitation products were the Rosequist furniture shown in defendant's promotional materials. (Id. at pp. 911–912.) The Dahl complaint alleges no comparable conduct by Ultimate. It does not allege that Ultimate displayed photos of the Multi–Cart in advertisements and then steered customers to purchase the Ulti–Cart, or led customers to believe the Ulti–Cart was Dahl's own product. Thus even under the analysis of Michael Taylor Designs, Inc., the Dahl complaint did not allege disparagement and did not create a possibility of coverage under the advertising injury provision of the Hartford insurance policy. Finally, Ultimate cites Burgett, Inc. v. American Zurich Ins. Co. (E.D.Cal.2011) 830 F.Supp.2d 953 as clarifying an insurer's duty to defend a claim of disparagement by implication. In Burgett, Persis International and Richards (Persis) sued Burgett for falsely representing to another company, Samick, that it had valid and enforceable rights to the “SOHMER” trademark, which Persis alleged that it owned. The Persis complaint alleged that by entering into a licensing agreement with and accepting compensation from Samick, and by holding itself out to Samick and the world as rightful owner of the SOHMER trademark, Burgett induced and was contributorily liable for Samick's acts of trademark infringement and unfair competition. Burgett's insurer, Zurich, declined to defend Burgett in the Persis action, asserting that the personal and advertising injury provision did not provide coverage and that the trademark exclusion excused Zurich from defending the action. (Id. at pp. 957–958.) The Burgett court found that Burgett represented to Samick that it was the only holder of the SOHMER trademark (which implied that Burgett's right to use the SOHMER trademark was superior to that of Persis), represented that Persis did not have the rights to the SOHMER trademark, and created a likelihood of confusion or misunderstanding about the source, sponsorship, or approval of Persis's goods. Burgett held that the Persis complaint alleged sufficient facts to establish the potential for coverage of its claim of disparagement by implication, which triggered Zurich's duty to defend Burgett in the Persis action. (Id. at pp. 963–964.) The Dahl complaint, by contrast, did not allege that Ultimate represented itself as the only holder of the Multi–Cart trademark, implied that Ultimate had a right to use the Multi–Cart trademark that was superior to that of Dahl, or represented that Dahl did not have rights to the Multi– *690 Cart trademark. Thus the Dahl complaint did not allege disparagement by implication, and no potential for coverage triggered Hartford's duty to defend Ultimate in the Dahl action. DISPOSITION The judgment is affirmed. Costs on appeal are awarded to plaintiff Hartford Casualty Insurance Company. We concur: KLEIN, P.J., and CROSKEY, J. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 7 Hartford Cas. Ins. Co. v. Swift Distribution, Inc., 210 Cal.App.4th 915 (2012) 148 Cal.Rptr.3d 679, 105 U.S.P.Q.2d 1389, 12 Cal. Daily Op. Serv. 12,329... Parallel Citations , 105 U.S.P.Q.2d 1389, 12 Cal. Daily Op. Serv. 12,329, 2012 Daily Journal D.A.R. 15,041 End of Document © 2014 Thomson Reuters. No claim to original U.S. Government Works. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 8 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 KeyCite Yellow Flag - Negative Treatment Declined to Follow by Curtis Universal, Inc. v. Sheboygan Emergency Medical Services, Inc., E.D.Wis., February 22, 1994 receive its attorney fees incurred in bringing the contribution action. (Opinion by Barry-Deal, J., with Scott, Acting P. J., and Merrill, J., concurring.) HEADNOTES 176 Cal.App.3d 598, 222 Cal.Rptr. 276 Classified to California Digest of Official Reports CNA CASUALTY OF CALIFORNIA, Plaintiff and Appellant, v. SEABOARD SURETY COMPANY et al., Defendants and Appellants. No. A021608. Court of Appeal, First District, Division 3, California. Jan 14, 1986. SUMMARY The trial court entered a judgment ordering three insurers, under principles of equitable contribution, to pay plaintiff insurer a portion of the legal expenses it incurred in defending a lawsuit against their insured, which defendants had declined. Defendants argued that their insurance policies did not provide coverage for any of the causes of action alleged in the underlying antitrust complaint against the insured. Defendants appealed, and plaintiff cross-appealed, contending that the trial court's method of apportioning the parties' individual contributions to the costs of defense was not equitable. (Superior Court of the City and County of San Francisco, No. 761572, Frank W. Shaw, Jr., Judge.) The Court of Appeal affirmed, applying the rule that an insurer's duty to defend must be analyzed and determined on the basis of any potential liability arising from facts available to the insurer from the complaint or other sources available to it at the time of the tender of defense, and that the obligation to defend is not dependent on the facts contained in the complaint alone. Looking to the facts alleged in the complaint against the insured, rather than the formal theory of liability or cause of action pleaded, the court held that those facts gave rise to the potential of liability under defendants' policies, and they therefore bore the duty to defend the insured. The court rejected the contention that certain limitations and exclusions in their respective policies entitled defendants to refuse to defend the action. The court also held the trial court properly apportioned the costs of defense among the four insurers on the basis of the relative limits of coverage set by their respective policies, and that plaintiff was not entitled to (1) Insurance Contracts and Coverage § 107--Obligation to Defend Insured-- Scope. An insurer's duty to defend its insured is much broader than the duty to indemnify. The duty to defend must be analyzed and determined on the basis of any potential liability arising from facts available to the insurer from the complaint or other sources available to it at the time of the tender of defense. If the insurer is obliged to take up the defense, it must do so as soon as possible, both to protect the interests of the insured and to limit its own exposure to loss. Unlike the duty to indemnify, which is only determined after liability is finally established, the duty to defend must be assessed at the outset of the case. [See Cal.Jur.3d, Insurance Contracts and Coverage, § 415; Am.Jur.2d, Insurance, § 1405 et seq.] (2) Insurance Contracts and Coverage § 107--Obligation to Defend Insured-- Determination. An insurer's obligation to defend its insured is not dependent on the facts contained in the complaint against the insured alone; the insurer must furnish a defense when it learns of facts from any source that create the potential of liability under its policy. The duty to defend is so broad that as long as the complaint contains language creating the potential of liability under an insurance policy, the insurer must defend an action against its insured, even though it has independent knowledge of facts not in the pleadings that establish that the claim is not covered. (3) Insurance Contracts and Coverage § 107--Obligation to Defend Insured-- Particular Policies. Under insurance policies requiring an insurer to defend its insured in any suit alleging an injury under the policy even if the suit is “... groundless, false or fraudulent,” it is the duty of the insurer to defend the insured when sued in any action or the facts alleged in the complaint support a recovery for © 2014 Thomson Reuters. No claim to original U.S. Government Works. 1 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 an occurrence covered by the policy, regardless of the fact that the insurer has knowledge that the injury is not in fact covered. All insurer may not decline a defense of its insured based on in exclusion in the policy where the application of the exclusion is only a possibility. (4a, 4b) Insurance Contracts and Coverage § 107--Obligation to Defend Insured--Face of Complaint--Antitrust Action--Other Bases of Liability. General liability insurers for a regional clearing house for a credit card system had a duty to defend their insured in a lawsuit by a competitor entitled “antitrust,” even though an antitrust defense was not within the coverage of the policies, where the facts alleged in the complaint gave rise to the potential of liability under the policies' provisions covering piracy, unfair competition, idea misappropriation, libel, slander, and other defamation, and malicious prosecution. When there is doubt as to whether the duty to defend exists, the doubt must be resolved in favor of the insured. The fact the antitrust action against the insured was ultimately dismissed on statute of limitations grounds was immaterial to the insurer's duty to defend, as was the dismissal of another cause of action for lack of federal subject-matter jurisdiction. (8) Insurance Contracts and Coverage § 107--Obligation to Defend Insured-- Exclusions. An exclusion in a general liability policy was ambiguous on its face and thus inapplicable, where it excluded coverage for “any claim or suit based upon or arising out of alleged false, misleading, deceptive, fraudulent or misrepresenting advertising or any claim of suit for unfair competition based thereon,” but where the exclusion appeared to exclude coverage for virtually any claim made under the policy, which purported to provide indemnification for damages resulting from libel, slander, defamation, piracy, unfair competition, or idea misappropriation committed or alleged to have been committed in an advertising context. Any ambiguity in an exclusionary clause is strictly interpreted against the insurer, and reasonable doubts as to uncertain language must be resolved in favor of the insured. (5) Insurance Contracts and Coverage § 107--Obligation to Defend Insured-- Rejection of Tender. Before an insurer may rightfully reject a tender of defense from its insured, it must investigate and evaluate the facts expressed or implied in the third party complaint as well as those which it learns from its insured and any other sources. Failure to do so bars the insured from denying the tendered defense. (6) Insurance Contracts and Coverage § 107--Obligation to Defend Insured-- Determination. All insurer's duty to defend its insured must be determined from the fact and inferences known to the insurer from the pleadings, available information and its own investigation at the time of the tender of defense, and cannot be adjudged on the basis of hindsight. (7) Insurance Contracts and Coverage § 107--Obligation to Defend Insured-- Exclusion. (9) Insurance Contracts and Coverage § 132--Actions--Trial-Questions of Law and Fact--Material Concealment. The issue of whether an insured committed a “material concealment” under Ins. Code, § 330 et seq., is a question of fact to be decided by the trial court on the basis of the evidence. (10) Insurance Contracts and Coverage § 139--Actions--New Trial and Appeal--Judicial Review. On appeal in an insurance action, the judgment must be upheld if it is supported by any substantial evidence, even if it is against the weight of other contradictory evidence. An appellate court must examine the record in the light most favorable to the prevailing party, giving it the benefit of every reasonable inference, and resolving all conflicts in support of the judgment. Where evidence is undisputed, but different inferences may be drawn therefrom, the appellate court is not at liberty to make its own inferences and decide the case accordingly; the conclusions of the trial judge must be accepted, since it is for the trier of fact to resolve such conflicting inferences in the absence of a rule of law specifying the inference to be drawn. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 2 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 (11) Insurance Contracts and Coverage § 107--Obligation to Defend Insured-- Effect of Denial of Liability. Where an insurer denies liability to defend its insured under a policy which it has issued, it waives any claim that the notice provisions of the policy have not been complied with. (12) Appellate Review § 32--Presenting and Preserving Questions in Trial Court--Failure to Raise Issue. Although as a general rule issues not properly raised at trial will not be considered on appeal, an appellate court may, in its discretion, consider an issue not properly raised in the trial court if the issue presents a pure question of law on undisputed evidence regarding either a noncurable defect of substance, such as lack of jurisdiction of complete failure to state a cause of action, or a matter affecting the public interest or the due administration of justice. (13) Insurance Contracts and Coverage § 107--Obligation to Defend Insured-- Duration. An insurer's duty to defend its insured does not cease until the final determination of the underlying action on appeal. Insurance Contracts and Coverage § 120--Contribution-Action--Attorney Fees. An insurer, who prevailed in an action against other insurers for contribution for costs incurred in defending an insured whom the other insurers declined to defend, was not entitled to recover its attorney fees in the contribution action, where, although the prevailing insurer contended that, since it was equitably subrogated to the rights of the insured, it should recover its attorney fees just as the insured assertedly would have had it sued the other insurers for breach of the covenant of good faith and fair dealing, the contention was based entirely on hypotheticals with no foundation in fact. The prevailing insurer had no contractual relationship with the other insurers and thus no standing to assert a breach of the covenant of good faith and fair dealing in its own right, and thus had no standing to recover its attorney fees in the contribution action. COUNSEL Raymond C. Oleson for Plaintiff and Appellant. *603 Graydon S. Staring, Thomas R. Dean, Gail M. Heckemeyer, Lillick McHose & Charles, Eric C. Bettelheim, John H. O'Reilly, Laurene A. Wheeler, Barfield, Barfield, Dryden & Ruane, Marvin A. Jacobs and Jay R. Mayhall for Defendants and Appellants. BARRY-DEAL, J. (14) Insurance Contracts and Coverage § 107--Obligation to Defend Insured-- Multiple Insurers--Apportionment of Costs of Defense. Where several insurers were responsible for defending an insured in a lawsuit, but only one assumed the defense, the trial court, in an action for contribution by the one insurer against the others, properly apportioned the costs of defense on the basis of the relative limits of coverage set by their respective policies. The costs of defense must be apportioned on the basis of equitable considerations not found in the insurers' own contracts, since the insurance companies who must share the burden do not have any agreements among themselves. Although in given cases the true scope of an insured's coverage might not be confined to the liability limits of a given policy, but may also include the period of time covered by the policy and the interrelation between the terms of the policy and the wrongs alleged against the insured by a claimant, the method of allocation employed by the trial court was fair and reasonable. (15) This appeal raises important issues regarding the extent of the responsibility of insurance carriers to provide their insured with a defense. Seaboard Surety Company (Seaboard), Insurance Company of North America (INA), and Pacific Indemnity Company (Pacific) (collectively appellants) appeal from a judgment ordering them under principles of equitable contribution to pay respondent and cross-appellant CNA Casualty of California (CNA) a portion of the legal expenses incurred by CNA in defending a lawsuit against their insured, Western States Bankcard Association (WSBA). We affirm the judgment. Appellants argue that their insurance policies could not be construed to provide coverage for any of the causes of action alleged in the underlying antitrust complaint against WSBA, WSBA had no reasonable expectation of coverage under any of the subject policies, and they therefore had no duty to defend WSBA; that particular limitations and exclusions on the policies entitled appellants to refuse to defend WSBA; and that WSBA's failure to disclose the underlying claims at the time it took out the subject insurance policies exonerated appellants from any obligation to defend WSBA and barred © 2014 Thomson Reuters. No claim to original U.S. Government Works. 3 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 CNA, as subrogee, from obtaining any contribution for that defense. In addition, Pacific contends that the evidence failed to establish that it had issued an insurance policy of the kind found by the trial court; that it was absolved from any duty to defend WSBA both by CNA's failure to tender a formal demand that Pacific share in that defense and by WSBA's failure to notify Pacific of threats of litigation occurring after issuance of Pacific's policy; and that CNA was not entitled to any defense costs incurred after the trial below. CNA has cross-appealed from the judgment, contending that the trial court's method of apportioning the parties' individual contributions to the costs of defense was not equitable, and that CNA itself was entitled to *604 receive its own attorneys' fees incurred in this action for equitable contribution. I In 1966, a number of major California banks formed WSBA to act as the regional clearinghouse for the Master Charge credit card system. Beginning in 1966 and continuing through 1977, Marsh & McLellan, Inc., insurance brokers, obtained for WSBA an extensive insurance program involving several insurance policies issued by a number of insurance companies. Among these insurance companies were appellants. The comprehensive general liability insurance policy of Pacific covered the period from 1966 to 1969; that of INA was for the period from 1969 to 1975; and CNA picked up the coverage in 1975. The Seaboard policy, which had a somewhat different focus of coverage, ran concurrently with the others from January 1967 to October 1977. On March 21, 1977, Electronic Currency Corporation and Melvin Salveson filed suit in federal district court against WSBA, alleging an antitrust cause of action for violation of the Sherman and Clayton Acts and a second cause of action for intentional interference with contractual relationships (Electronic Currency Corporation et al. v. Western States Bankcard Association et al. (N.D.Cal.) No. C-772077-SW [the Salveson lawsuit]). An amended complaint was filed on March 3, 1978. On May 24, 1978, the federal district judge dismissed the pendent second cause of action for lack of federal subject matter jurisdiction. WSBA tendered the defense of the amended complaint to INA, Pacific, and CNA on July 10, 1978, and to Seaboard on October 2, 1978. INA, Seaboard and Pacific declined to undertake WSBA's defense. CNA, however, accepted the tender of defense. CNA incurred a major portion of defense costs, amounting to nearly $150,000 as of October 15, 1979. It then filed the present declaratory relief action on December 18, 1979, seeking contribution from appellants for the costs incurred in defending WSBA in the federal action. On May 7, 1981, the federal court granted summary judgment for WSBA on the remaining antitrust cause of action in the Salveson lawsuit. Two months later, in July 1981, the instant action came to trial. On December 30, 1982, the trial court filed a statement of decision finding that appellants all had a duty to defend WSBA in the Salveson lawsuit; and it entered judgment ordering appellants to reimburse CNA for its post-tender costs of *605 defense in the ratio that appellants' separate policy limits bear to the total limits of all four policies. II All the appellants join in arguing that the Salveson lawsuit against WSBA was purely a federal antitrust action, that their respective insurance policies do not provide coverage for such an action, and that they therefore had no duty to defend WSBA. We disagree. ([1])The duty to defend is much broader than the duty to indemnify. An insurer's duty to defend must be analyzed and determined on the basis of any potential liability arising from facts available to the insurer from the complaint or other sources available to it at the time of the tender of defense. If the insurer is obliged to take up the defense of its insured, it must do so as soon as possible, both to protect the interests of the insured, and to limit its own exposure to loss. Unlike the duty to indemnify, which is only determined after liability is finally established, the duty to defend must be assessed at the outset of the case. ( Gray v. Zurich Insurance Co. (1966) 65 Cal.2d 263, 275-277 [54 Cal.Rptr. 104, 419 P.2d 168]; Central Mutual Ins. Co. v. Del Mar Beach Club Owners Assn. (1981) 123 Cal.App.3d 916, 927-928 [176 Cal.Rptr. 895]; Fresno Economy Import Used Cars, Inc. v. United States Fid. & Guar. Co. (1977) 76 Cal.App.3d 272, 278-279 [142 Cal.Rptr. 681]; Mullen v. Glens Falls Ins. Co. (1977) 73 Cal.App.3d 163, 173-174 [140 Cal.Rptr. 605].) Thus, we are not dealing with the question of whether the insurers were actually liable to indemnify WSBA for the wrongs alleged in the Salveson lawsuit, but rather with their duty to defend WSBA against Salveson's claims as of the time that lawsuit was filed. This distinction is critical. 1 *606 © 2014 Thomson Reuters. No claim to original U.S. Government Works. 4 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 1 “The duty to defend is, of course, broader than the duty to indemnify. [Citation.] Where there is doubt as to whether the duty to defend exists, the doubt should be resolved in favor of the insured and against the insurer. [Citations.] ” ( Eichler Homes, Inc. v. Underwriters at Lloyd's, London (1965) 238 Cal.App.2d 532, 538 [47 Cal.Rptr. 843].) “The rule is well established that an insurer's obligation to defend is broader than its duty to indemnify. [Citations.] The duty of an insurer to indemnify is determined, measured, and limited by the terms of the insurance contract [citation], and depends upon an ultimate adjudication of coverage. [Citation.] In contrast, the duty of an insurer to defend depends upon the facts known to the insurer at the inception of the third party's suit against its insured. 'An insurer ... bears a duty to defend its insured whenever it ascertains facts which give rise to the potential of liability under the policy.' [Citations.]” ( Walters v. Marler (1978) 83 Cal.App.3d 1, 28 [147 Cal.Rptr. 655], italics added by the Walters court, disapproved on other grounds in Gray v. Don Miller & Associates, Inc. (1984) 35 Cal.3d 498, 507 [198 Cal.Rptr. 551, 674 P.2d 253, 44 A.L.R.4th 763].) “[T]he duty to defend is broader than the obligation to indemnify. This results from the difficulty in determining whether the third party suit falls within the indemnification coverage before the suit is resolved. To solve this problem, the courts have imposed a duty to defend whenever the insurer ascertains facts which give rise to the possibility or 'potential' of liability to indemnify [citation].” ( Fresno Economy Import Used Cars, Inc. v. United States Fid. & Guar. Co., supra., 76 Cal.App.3d at p. 278.) ([2])The insurer's obligation to defend is not dependent on the facts contained in the complaint alone; the insurer must furnish a defense when it learns of facts from any source that create the potential of liability under its policy. ( Gray v. Zurich Insurance Co., supra., 65 Cal.2d at pp. 275-277; Giddings v. Industrial Indemnity Co. (1980) 112 Cal.App.3d 213, 217 [169 Cal.Rptr. 278]; Mullen v. Glens Falls Ins. Co., supra., 73 Cal.App.3d at pp. 169-170; Fireman's Fund Ins. Co. v. Chasson (1962) 207 Cal.App.2d 801, 804-805, 807 [24 Cal.Rptr. 726].) Indeed, the duty to defend is so broad that as long as the complaint contains language creating the potential of liability under an insurance policy, the insurer must defend an action against its insured even though it has independent knowledge of facts not in the pleadings that establish that the claim is not covered. ( [3])In this case, each of the insurance policies at issue required the insurer to defend WSBA in any suit alleging an injury under the respective policy even if the suit is “'... groundless, false or fraudulent.' Under such a clause it is the duty of the insurer to defend the insured when sued in any action where the facts alleged in the complaint support a recovery for an 'occurrence' covered by the policy, regardless of the fact that the insurer has knowledge that the injury is not in fact covered. [Citations.]” ( Remmer v. Glens Falls Indem. Co. (1956) 140 Cal.App.2d 84, 90 [295 P.2d 19, 57 A.L.R.2d 1379]; see Fireman's Fund Ins. Co. v. Chasson, supra., 207 Cal.App.2d at pp. 805-807.) In the seminal 1966 case of Gray v. Zurich Insurance Co., supra., 65 Cal.2d 263, the Supreme Court established the principles that we must follow in reviewing appellants' refusal to undertake their insured's defense. As here, the insurer in Gray argued that it did not need to defend an action “in which the complaint reveals on its face that the claimed ... injury does not fall within the indemnification coverage ....” ( Id., at p. 268, fn. omitted.) In rejecting the insurer's position, the Supreme Court held that the insurer's duty is not measured by the technical legal cause of action pleaded in the underlying third party complaint, but rather by the potential for liability under the policy's coverage as revealed by the facts alleged in the complaint or otherwise known to the insurer. 2 “[Even] if we ... define the *607 duty to defend by measuring the allegations in the [third party complaint] against the carrier's liability to indemnify, ... the carrier must defend a suit which potentially seeks damages within the coverage of the policy .... [¶] Defendant cannot construct a formal fortress of the third party's pleadings and retreat behind its walls. The pleadings are malleable, changeable and amendable .... [C]ourts do not examine only the pleaded word but the potential liability created by the suit .... [¶] To restrict the defense obligation of the insurer to the precise language of the pleading would not only ignore the thrust of the cases but would create an anomaly for the insured. Obviously, ... the complainant in the third party action drafts his [or her]complaint in the broadest terms; he [or she] may very well stretch the action which lies in only nonintentional conduct to the dramatic complaint that alleges intentional misconduct. In light of the likely overstatement of the complaint and of the plasticity of modern pleading, we should hardly designate the third party as the arbiter of the policy's coverage. [¶] Since modern procedural rules focus on the facts of a case rather than the theory of recovery in the complaint, the duty to defend should be fixed by the facts which the insurer learns from the complaint, the insured, or other sources. An insurer, therefore, bears a duty to defend its insured whenever it ascertains facts which give rise to the potential of liability under the policy.” ( Id., at pp. 275-277, fn. omitted.) © 2014 Thomson Reuters. No claim to original U.S. Government Works. 5 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 2 The Supreme Court's decision in Gray is based on the additional, alternative grounds that the insurer bore an obligation to defend because the language of the policy led the insured reasonably to expect such a defense, and that an exclusionary clause in the policy purporting to bar defense coverage of claims such as those alleged in the complaint was ambiguous and not sufficiently conspicuous, plain and clear. Appellants attempt to distinguish Gray, arguing that there is no exclusionary clause at issue in this case, that the principle of adhesion contracts is not applicable because of the greater bargaining equality of the parties here, and that WSBA had no “reasonable expectation” of coverage for the defense of the Salveson lawsuit under the policies at issue. We need not address these contentions, however, because we find that Gray is controlling here on the basis of its alternative ground that the insurer's duty to defend arises whenever the insurer ascertains facts which give rise to the potential of liability under the policy. ( Mullen v. Glens Falls Ins. Co., supra., 73 Cal.App.3d at p. 172.) ([4a])Looking to the facts alleged in the Salveson complaint rather than the formal theory of liability or cause of action pleaded, and bearing in mind that where there is doubt as to whether the duty to defend exists, the doubt must be resolved in favor of the insured ( Eichler Homes, Inc. v. Underwriters at Lloyd's, London, supra., 238 Cal.App.2d at p. 538), we conclude that those facts “give rise to the potential of liability” under appellants' policies, and appellants therefore bore the duty to defend WSBA. The amended Salveson complaint was filed on March 3, 1978. Although it stated two causes of action, the second, for “intentional interference” with contractual and business relationships, was dismissed for lack of federal subject matter jurisdiction before WSBA tendered the defense of the lawsuit to appellants in July 1978. The remaining cause of action was entitled “antitrust.” Appellants focus on this fact, and on the federal judge's *608 ultimate ruling that the entire Salveson lawsuit was barred by the federal antitrust statute of limitations, in arguing that they had no duty to defend WSBA from an antitrust action which was not within the coverage of their policies. However, the first cause of action of the amended Salveson complaint also contained specific factual allegations in subparagraphs (i), (m), (o) and (q) of paragraph 21 which cannot so easily be discounted. 3 3 The relevant factual allegations of the Salveson amended complaint are as follows: “[D]efendants have done the following acts among others: ... “(i) Knowingly misappropriated, stole and misused property interests and trade secrets of plaintiffs respecting their general purpose commercial transaction card systems .... “(m) Intentionally issued and caused the issuance of statements misrepresenting the business, property and rights possessed by plaintiffs to persons with whom plaintiffs did business in an effort to disrupt and prevent the relationships and reasonably anticipated relationships between plaintiffs and said persons .... “(o) ... [M]ade intentional misrepresentations of fact to plaintiffs in an effort to further eliminate the competition of plaintiffs and for the express purpose of fraudulently delaying and obstructing plaintiffs' access to legal remedy .... “(q) Agreed to file and caused the filing of false, frivolous and sham counterclaims in this action for the purpose of punishing plaintiffs and further securing and maintaining the monopoly position now enjoyed by defendants in the general purpose commercial transaction card business ....” Subparagraphs 21 (i) and (o) charged that WSBA misappropriated, stole and misused property interests and trade secrets and made misrepresentations to the Salveson plaintiffs “in an effort to further eliminate the competition of plaintiffs.” These charges are arguably within Seaboard's coverage for piracy, unfair competition and idea misappropriation, particularly since these terms are undefined in Seaboard's policy, and must therefore be construed against the insurance carrier. ( Insurance Co. of North America v. Sam Harris Constr. Co. (1978) 22 Cal.3d 409, 412-413 [149 Cal.Rptr. 292, 583 P.2d 1335]; 61 Cal.Jur.3d (rev. 1980) Unfair Competition, § 7, pp. 26-28.) Similarly, Seaboard's unfair competition provision and the provisions in the INA and Pacific insurance policies for libel, slander, or other defamatory or disparaging material potentially covered allegations in subparagraph 21 (m) that WSBA misrepresented “the business, property and rights possessed by [the Salveson] plaintiffs to persons with whom plaintiffs did business in an effort to disrupt and prevent” the business relationships between those persons and the plaintiffs. (Civ. Code, § 1770; Gudger v. Manton (1943) 21 Cal.2d 537, 541 [134 P.2d 217], disapproved on other grounds in Albertson v. Raboff (1956) 46 Cal.2d 375, 381 [295 P.2d 405]; Phillips v. Glazer (1949) 94 Cal.App.2d 673, 677 [211 P.2d 37]; Davis v. Wood (1943) 61 Cal.App.2d 788 [143 P.2d 740]; 6 Cal.Jur.3d (rev. 1973) Assault and Other Wilful Torts, § 158, pp. 367-370.) Finally, the complaint's allegation in subparagraph 21 (q) that WSBA filed “false, frivolous and sham counterclaims” in the Salveson action © 2014 Thomson Reuters. No claim to original U.S. Government Works. 6 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 raised at least the possibility *609 of liability under the malicious prosecution coverage contained in the insurance policies of INA and Pacific. 4 The trial court did not err in finding that these factual allegations gave rise to the potential of WSBA's liability under appellants' respective policies, and that appellants therefore bore the obligation to defend their insured, no matter how unmeritorious these claims may have been. 4 INA argues that this allegation in the Salveson complaint regarding “false, frivolous and sham counterclaims” could not possibly be covered by the malicious prosecution provision in its policy, because any cause of action for malicious prosecution requires a prior termination of the earlier proceeding in favor of the party alleging malicious prosecution. However, when presented with a tender of a defense, it is not insurer's place to analyze and evaluate the underlying claim of liability in order to reject the defense of any claim that is not meritorious. To the contrary, INA's own policy provides that it shall have the “duty to defend any suit against the Insured seeking damages on account of such ... injury [including injury arising out of a malicious prosecution] even if any of the allegations of the suit are groundless, false or fraudulent ....” (Italics added.) The fact that INA may have known of a good defense, even an ironclad one, to the malicious prosecution claim did not relieve it of its obligation to defend its insured. III Appellants contend that the federal court's dismissal of the Salveson complaint's second cause of action for intentional interference with contractual and business relationships on grounds of lack of federal subject matter jurisdiction, and subsequent dismissal of the remainder of the action on grounds of the antitrust statute of limitations, have collaterally estopped or otherwise barred CNA from asserting that the Salveson lawsuit sounded in anything but antitrust, contained potential common law tort claims covered by appellants' policies, or could be amended to allege any such causes of action. The contention is without merit. The federal court's dismissal of the Salveson lawsuit's second cause of action in May 1978, prior to the tender of the defense to appellants, had no effect on appellants' duty to defend for several reasons. First, the alleged facts which triggered appellants' obligation to defend were contained within the first cause of action itself. It makes no difference that for strategic adversarial reasons this cause of action was labelled “antitrust”; as established by Gray v. Zurich Insurance Co., supra., 65 Cal.2d at pages 275-277, it is not the form or title of a cause of action that determines the carrier's duty to defend, but the potential liability suggested by the facts alleged or otherwise available to the insurer. Since this potential liability was apparent from the allegations of the first cause of action in the complaint presented to appellants, it was immaterial that the second cause of action had already been dismissed. *610 Second, none of the appellants conducted any investigation into the allegations of the Salveson lawsuit after the tender of defense. ([5]) “[B]efore an insurer may rightfully reject a tender of defense, it must investigate and evaluate the facts expressed or implied in the third party complaint as well as those which it learns from its insured and any other sources [citation].” ( Fresno Economy Import Used Cars, Inc. v. United States Fid. & Guar. Co., supra., 76 Cal.App.3d at pp. 278-279; see also Mullen v. Glens Falls Ins. Co., supra., 73 Cal.App.3d at pp. 173-174.) Having utterly failed to investigate their potential liability despite the facts alleged on the Salveson complaint giving rise to that potential, appellants were barred from denying their insured the tendered defense. 5 5 Pacific argues, at some length, that WSBA violated its duty of good faith and fair dealing by failing to inform appellants of the dismissal of the pendent second cause of action for “intentional interference,” and that CNA is therefore estopped, as subrogee, from arguing that the carriers should have investigated the Salveson lawsuit to ascertain if it was covered by their policies. The contention is meritless. As seen, any such failure on the part of WSBA could have had no prejudicial effect on appellants because the allegations giving rise to the potential liability under appellants' policies were all contained in the undismissed first cause of action tendered to them. The dismissal of the “intentional interference” cause of action simply had no effect on the potential liability arising from the rest of the Salveson complaint, and was therefore ultimately immaterial to the question of appellants' defense obligation. Third, contrary to appellants' speculative assertion, at the time of tender appellants had no grounds for concluding that the Salveson lawsuit was “incapable of amendment” to set forth explicit causes of action for malicious prosecution, libel, slander, defamation, disparagement, trade “piracy,” unfair competition, or idea misappropriation. Appellants' argument that the federal judge would not have permitted any amendments is primarily based on hindsight, in light of the ultimate dismissal of the Salveson lawsuit under the antitrust statute of limitations. ([6])The duty to defend cannot © 2014 Thomson Reuters. No claim to original U.S. Government Works. 7 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 be adjudged on the basis of hindsight. It must be determined from the facts and inferences known to an insurer from the pleadings, available information and its own investigations at the time of the tender of defense. ( Gray v. Zurich Insurance Co., supra., 65 Cal.2d at pp. 271-272, 275-277; Fresno Economy Import Used Cars, Inc. v. United States Fid. & Guar. Co., supra., 76 Cal.App.3d at pp. 278-279; Mullen v. Glens Falls Ins. Co., supra., 73 Cal.App.3d at pp. 173-174.) 6 *611 6 The case of California Union Ins. Co. v. Club Aquarius, Inc. (1980) 113 Cal.App.3d 243, 247 [169 Cal.Rptr. 685], on which Pacific relies heavily, is not applicable. That was an action by an insurer for declaratory relief on the issue of its obligation to defend, filed after a full trial on the underlying third party claim and the issuance of findings of fact making if clear that the lawsuit did not involve the limited risks set forth in the insurance policy. Here, appellants never took the step of undertaking the defense with a reservation of rights and then filing a declaratory relief action to determine if they were obliged to defend. The Salveson lawsuit never even reached the trial stage. The federal court's dismissal of the second cause of action did not constitute any sort of definitive finding that WSBA would not be found liable for any acts actually covered by appellants' insurance policies. Moreover, even though the insurer received a declaratory judgment in its favor in California Union Ins. Co v. Club Aquarius, Inc., it was not retroactively relieved of its defense obligations; and it continued to have a defense duty until the declaratory judgment itself was final on appeal. ( Fireman's Fund Ins. Co. v. Chasson, supra., 207 Cal.App.2d at p. 807 [“[T]he insurer had the duty to defend the personal injury actions and ... the determination in the declaratory relief action of no liability under the policy did not have the effect of retroactively relieving the insurer of such duty to defend. However, once the judgment in the declaratory relief action becomes final (in this case upon the determination of this appeal), the insurer's duty to defend such actions shall cease since the duty to defend does not continue beyond the final determination that the claim is not within the coverage of the policy. [Citations.]”].) At the time of tender, despite the federal court's dismissal of the pendent second cause of action, the possibility that the complaint could still be amended had not been precluded. Federal antitrust complaints are frequently amended to include causes of action for defamation, malicious prosecution, trade disparagement, unfair competition or idea misappropriation. ( Mayview Corp. v. Rodstein (9th Cir. 1980) 620 F.2d 1347, 1349-1350 [62 A.L.R.Fed. 713]; Ernest W. Hahn, Inc. v. Codding (9th Cir. 1980) 615 F.2d 830, 834; Breier v. Northern California Bowling Proprietors' Ass'n. (9th Cir. 1963) 316 F.2d 787, 789-791; Star Lines, Ltd. v. Puerto Rico Maritime Ship. A. (S.D.N.Y. 1978) 442 F.Supp. 1201, 1203-1204; Landon v. Twentieth CenturyFox Film Corporation (S.D.N.Y. 1974) 384 F.Supp. 450, 452; Peerless Dental Supply Co. v. Weber Dental Mfg. Co. (E.D.Pa. 1969) 299 F.Supp. 331, 332-336.) As stated by one federal court: “Where antitrust litigation is involved, allowance of amendments to complaints is perhaps especially proper for at least two reasons. First, antitrust litigation often involves complex legal issues and voluminous facts, most of which are usually in the possession of the defendant. As a result, it is not unusual that a plaintiff in such case should find it necessary to adjust his [or her] position and contentions as the case and its discovery proceed. Second, ... Congress has determined that private litigation serves a useful and valuable role in the antitrust field, and the courts if at all possible should not impair this role of private litigation by placing unnecessarily strict pleading requirements on the parties involved. [Citation.]” ( Penn Galvanizing Company v. Lukens Steel Company (E.D.Pa. 1974) 65 F.R.D. 80, 81.) In light of this federal policy of liberal amendment of antitrust lawsuits, appellants could not assume at the time WSBA tendered defense of the Salveson lawsuit that the federal court would not permit any amendment to the complaint. The instant case is remarkably similar to the recent New York case of Ruder & Finn v. Seaboard Sur. (1981) 52 N.Y.2d 663 [439 N.Y.S.2d 858,422 N.Ed.2d 518]. As in the instant case, the underlying federal lawsuit against the insured in Ruder & Finn purported to state a cause of action in antitrust and based federal jurisdiction on the Sherman and Clayton antitrust *612 acts. At the same time, the complaint included allegations that the insured “unfavorably represented and falsely desparaged [sic]” the plaintiff's products. The insurance carrier, Seaboard, rejected its insured's demand that it assume the defense of the lawsuit. Subsequently, the insured obtained a dismissal of the federal lawsuit on grounds of lack of subject matter jurisdiction. The insured then sued Seaboard to recover expenses incurred in defending the lawsuit. Seaboard argued that “two solitary, unsubstantiated words” that were part of a “patently groundless and 'shotgun allegation' in the middle of ... a completely unrelated federal antitrust cause of action which was, itself, undisputedly not covered” by Seaboard's policy could not possibly evoke a duty to defend the insured. Although the trial court agreed, the New York Court of Appeals did not. It held that as a result of the allegation © 2014 Thomson Reuters. No claim to original U.S. Government Works. 8 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 of “false disparagement,” Seaboard had a duty to defend its insured under its policy's coverage for defamation and unfair competition. 7 7 “It is a well-established legal principle that the duty of an insurer to defend is broader than its duty to pay [citation]. The duty to defend arises whenever the allegations in the complaint fall within the risk covered by the policy. It therefore includes the defense of those actions in which alternative grounds are asserted, even if some are without the protection purchased. Further, a policy protects against poorly or incompletely pleaded cases as well as those artfully drafted. Thus the question is not whether the complaint can withstand a motion to dismiss for failure to state a cause of action. Nor is the insured's ultimate liability a consideration. If, liberally construed, the claim is within the embrace of the policy, the insurer must come forward to defend its insured no matter how groundless, false or baseless the suit may be [citations] .... [¶] ... While in [the federal] case the complaint's first cause of action was couched in terms of restraint of trade, it went on to allege that those whom it had joined as defendants were engaged in 'false disparagement'.... These facts, though found deficient to sustain the Federal antitrust claim, painted a picture which, had it been established, conceivably could have subjected defendant's insured and its codefendants to liability for commercial disparagement. Albeit the policy speaks in terms of 'defamation' rather than 'disparagement', we find the tort to which it refers within the scope of the insuring clause's protection. The conceptual similarities between these torts, the semantic sameness which laymen might ascribe to them (compare 'defamation' with 'disparagement' as defined in Webster's Third New International Dictionary) and, again, the rule of construction resolving ambiguities against the insurer all support this position. [¶] ... [T]he absence of an element of a properly pleaded cause of action is of no moment in determining Seaboard's duty to defend. For that matter, neither did the fact that there was no colorable basis for Federal jurisdiction relieve Seaboard of its obligation. Rather, the latter merely provided the insurer with what in fact turned out to be a sure-fire defense in the Federal District Court.” ( Ruder & Finn v. Seaboard Sur., supra., 52 N.Y.2d at pp. 669-670, 672 [439 N.Y.S.2d at pp. 861-863].) We find this reasoning persuasive. Indeed, the Salveson complaint made far more specific factual allegations potentially covered by the insurance policies at issue here than the “two words” in the underlying complaint in Ruder & Finn. ([4b])We therefore hold that the trial court did not err in finding that the Salveson complaint alleged facts which gave rise to potential liability covered by the policies of all three appellants, and that appellants therefore owed a duty to defend their insured, WSBA. *613 IV Appellants argue that certain limitations and exclusions in their respective policies entitle them to refuse to defend WSBA in the Salveson action. We disagree. First, INA points to an exclusion in its policy stating that it does not apply to personal injury arising out of a defamatory or disparaging publication or utterance, “if the first injurious publication or utterance of the same or similar material by or on behalf of the Named Insured [WSBA] was made prior to the effective date of this insurance ....” INA contends that because the Salveson lawsuit alleges that WSBA's illegal and tortious activities began “at a time unknown to plaintiffs but at least as early as 1966,” and because the effective date of INA's coverage was in November 1969, any claim set forth in the complaint potentially within its libel, slander, or “other defamatory or disparaging material” provisions is excluded. However, the Salveson complaint merely alleges that WSBA's entire course of conduct commenced “as early as 1966.” It then proceeds to list a series of alleged wrongful acts committed by WSBA in 18 paragraphs, without indicating exactly when any of these specific acts occurred. The trial court below correctly concluded that “it was unclear whether the Salveson action would prove that WSBA made disparaging misrepresentations prior to the 1969 effective date of the INA coverage. ([7])The spirit of Gray [v. Zurich Insurance Co., supra., 65 Cal.2d 263] would not be served if an insurer could decline a defense where the application of an exclusion was only a possibility.” Seaboard argues that it was entitled to refuse WSBA's tender of defense because its policy was limited to coverage of enumerated wrongful acts “committed or alleged to have been committed in any advertisement, publicity article, broadcast or telecast and arising out of the Insured's advertising activities.” The term “advertising” is not defined in Seaboard's policy, and therefore must be construed strictly against the carrier. ( Insurance Co. of North America v. Sam Harris Constr. Co., supra., 22 Cal.3d at pp. 412-413.) Even if we accept Seaboard's definition of “advertising” as “'the action of calling something ... to the attention of the public especially by means of printed or broadcast paid announcements ...,”' it is clear that the factual allegations © 2014 Thomson Reuters. No claim to original U.S. Government Works. 9 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 wrongdoing.... [T]he statutes 'establish a public policy to prevent insurance coverage from encouragement of wilful tort.' ... [I]f an insurer's obligation to pay a judgment based on wilful conduct results from an estoppel after the conduct, the obligation could not have previously encouraged the conduct. Similarly, the present contract does not offend the statute; a contract to defend an assured upon mere accusations of a wilful tort does not encourage such wilful conduct.” ( Id., at pp. 277-278.) In any event, Seaboard's obligation to defend WSBA does not arise from the antitrust charges in the complaint, but rather from the charges relating to defamation, unfair competition, and idea misappropriation, as to which Seaboard's policy expressly agreed to provide a defense. in the Salveson complaint referred at least potentially to misrepresentations, defamations and disparagements made to the public. Part of WSBA's function was to serve as the advertising arm of its member banks, and the entire question of the use or misuse of the Mastercard “service mark” was central to the Salveson lawsuit. Once again, the duty to *614 defend is broader than the duty to indemnify, and Seaboard was obligated to defend WSBA because the allegations of the Salveson lawsuit created at least the potential of liability covered by Seaboard's policy, even though that policy was limited to advertising. ( Miller v. Elite Ins. Co. (1980) 100 Cal.App.3d 739, 752-753 [161 Cal.Rptr. 322].) ([8])Seaboard also urges that the claims made in the Salveson complaint were specifically barred by an exclusion in its policy excluding coverage for “any claim or suit based upon or arising out of alleged false, misleading, deceptive, fraudulent or misrepresenting advertising or to any claim or suit for unfair competition based thereon ....” However, this exclusion is ambiguous on its face. It would appear to exclude coverage for virtually any claim made under the Seaboard policy, which purports to provide indemnification for damages resulting from libel, slander, defamation, piracy, unfair competition or idea misappropriation committed or alleged to have been committed in an advertising context. Any ambiguity in an exclusionary clause will be strictly interpreted against the insurer, and reasonable doubts as to uncertain language must be resolved in favor of the insured. ( Crane v. State Farm Fire & Cas. Co. (1971) 5 Cal.3d 112, 115 [95 Cal.Rptr. 513, 485 P.2d 1129, 48 A.L.R.3d 1089]; Gray v. Zurich Insurance Co., supra., 65 Cal.2d at pp. 269-274; Miller v. Elite Ins. Co., supra., 100 Cal.App.3d at p. 751.) A literal interpretation of the exclusionary clause at issue would unreasonably restrict the coverage of Seaboard's policy. We therefore find this exclusionary provision inapplicable to the facts of this case. 8 8 Citing Insurance Code section 533 and Civil Code section 1668, which establish a public policy against insurance coverage or indemnification for liability for wilful tort, Seaboard argues that “[i]f the Salveson complaint, as tendered for defense, could by any stretch of the imagination come within the terms of the Seaboard advertiser's liability policy, Seaboard would violate the public policy of this State if it undertook to defend or to indemnify the accused WSBA.” This precise argument was made by the insurer in Gray v. Zurich Insurance Co., supra., 65 Cal.2d 263, and was there rejected. “In the first place, the statutes forbid only contracts which indemnify for 'loss' or 'responsibilityility y y' resulting from wilful V All three appellants argue that WSBA concealed material facts concerning the history of Salveson's dispute with the banks who were members of *615 WSBA, and that CNA, as WSBA's subrogee, is therefore estopped under the Insurance Code from claiming any coverage under appellants' policies, including any duty to defend. 9 9 The following provisions of the Insurance Code are relevant: “Neglect to communicate that which a party knows, and ought to communicate, is concealment.” (Ins. Code, § 330.) “Concealment, whether intentional or unintentional, entitles the injured party to rescind insurance.” (Ins. Code, § 331.) “Each party to a contract of insurance shall communicate to the other, in good faith, all facts within his [or her] knowledge which are or which he [or she] believes to be material to the contract and as to which he [or she] makes no warranty, and which the other has not the means of ascertaining.” (Ins. Code, § 332.) “Materiality is to be determined not by the event, but solely by the probable and reasonable influence of the facts upon the party to whom the communication is due, in forming his [or her] estimate of the disadvantages of the proposed contract, or in making his [or her] inquiries.” (Ins. Code, § 334.) We have some doubt as to whether CNA, as the sole insurance company which recognized its obligation to defend WSBA and which consequently incurred all the cost of defense, can be saddled with all the defenses appellants may have against WSBA itself. ( Clemmer v. Hartford Insurance Co. (1978) 22 Cal.3d 865, 876 [151 Cal.Rptr. 285, 587 P.2d 1098]; Murphy v. Allstate Ins. Co. (1976) 17 Cal.3d 937, 942-944 [132 Cal.Rptr. 424, 553 P.2d 584]; Barrera v. State Farm © 2014 Thomson Reuters. No claim to original U.S. Government Works. 10 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 Mut. Automobile Ins. Co. (1969) 71 Cal.2d 659, 670-673 [79 Cal.Rptr. 106, 456 P.2d 674] [in an action by injured third party claimant, misrepresentations by the insured held not to constitute a defense for an insurer who failed to investigate insurability promptly].) Setting this concern to one side, however, we conclude that substantial evidence supports the trial court's finding that there was no material concealment by WSBA sufficient to void appellants' duties to defend. Although WSBA did not inform its insurers of its past disputes with Salveson until after the lawsuit was filed, the evidence showed that those disputes had actually been between Salveson and individual banks, for the most part had occurred prior to the creation of WSBA, and had been completely resolved by a settlement agreement in March 1967, shortly after WSBA came into existence. Salveson made no claims or threats against WSBA during the entire 10-year period between his settlement agreement with WSBA and the filing of the lawsuit in March 1977. ([9])The issue of whether WSBA committed a “material concealment” under the Insurance Code is a question of fact to be decided by the trial court on the basis of the evidence. ( Horn v. Guaranty Chevrolet Motors (1969) 270 Cal.App.2d 477, 482-483 [75 Cal.Rptr. 871]; Joyce v. United Ins. Co. (1962) 202 Cal.App.2d 654, 662 [21 Cal.Rptr. 361, 17 A.L.R.3d 517]; Olson v. Standard Marine Ins. Co. (1952) 109 Cal.App.2d 130, 137-138 [240 P.2d 379].) ( [10])On appeal, the judgment must be upheld if it *616 was supported by any substantial evidence, even if it is against the weight of other contradictory evidence. ( Campbell v. Southern Pacific Co. (1978) 22 Cal.3d 51, 60 [148 Cal.Rptr. 596, 583 P.2d 121]; Chodos v. Insurance Co. of North America (1981) 126 Cal.App.3d 86, 97 [178 Cal.Rptr. 831].) This court must examine the record in the light most favorable to the prevailing party, giving it the benefit of every reasonable inference, and resolving all conflicts in support of the judgment. ( Board of Education v. Jack M. (1977) 19 Cal.3d 691, 697 [139 Cal.Rptr. 700, 566 P.2d 602]; Estate of Teel (1944) 25 Cal.2d 520, 527 [154 P.2d 384].) Where evidence is undisputed, but different inferences may be drawn therefrom, we are not at liberty to make our own inferences and decide the case accordingly; the conclusion of the trial judge must be accepted, since it is for the trier of fact to resolve such conflicting inferences in the absence of a rule of law specifying the inference to be drawn. ( McKinney v. Kull (1981) 118 Cal.App.3d 951, 955 [173 Cal.Rptr. 696]; Curtis v. Mendenhall (1962) 208 Cal.App.2d 834, 839 [25 Cal.Rptr. 627].) Here, the trial court's finding that respondents failed to establish material concealment by WSBA is supported by substantial evidence that was of “'ponderable legal significance,”' “'reasonable in nature, credible, and of solid value ....”' ( United Professional Planning, Inc. v. Superior Court (1970) 9 Cal.App.3d 377, 392-393 [88 Cal.Rptr. 551]; Estate of Teed (1952) 112 Cal.App.2d 638, 644 [247 P.2d 54].) There was no error. VI We now turn to the arguments raised by Pacific alone. It contends that CNA “failed to establish” that Pacific had issued a personal injury liability policy to WSBA, and that the trial court erred in so finding. Once again, despite Pacific's strained attempts to characterize it otherwise, this argument is actually a challenge to the sufficiency of the evidence. Indeed, Pacific concedes that the evidence on this issue was “conflicting”; however, it insists that the real issue is the burden of proof. That “issue” is completely immaterial, since the trial court's finding that Pacific did issue such a policy is supported by substantial evidence. For the most part, this evidence consisted of the testimony of Mr. David Cuddeback, the account executive with Marsh & McLennan who obtained the insurance for WSBA in 1966. Cuddeback testified on the basis of his personal knowledge that the INA form of personal injury endorsement was the standard form used in the insurance industry, and that Pacific used that form. Pacific's own witness, Francis Culhane, agreed that there was a standard form of personal injury endorsement used in the industry and that *617 Pacific used that standard form. This evidence alone was substantial and sufficient to support the trial court's findings on this issue. ( Campbell v. Southern Pacific Co., supra., 22 Cal.3d at p. 60; In re Marriage of Mix (1975) 14 Cal.3d 604, 614 [122 Cal.Rptr. 79, 536 P.2d 479].) VII Next, Pacific contends that it was absolved from its responsibility to defend because WSBA failed to give it prompt notice of Salveson's claims after issuance of the policy, and because CNA failed to tender a formal demand for a defense prior to incurring litigation expense in defending the Salveson lawsuit. These contentions are without merit. The evidence in the record supports the trial court's finding that Pacific had adequate notice of potential liability to prevent any substantial prejudice to its interests, and © 2014 Thomson Reuters. No claim to original U.S. Government Works. 11 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 that CNA should therefore not be estopped from seeking reimbursement. At WSBA's request, Marsh & McLennan notified Pacific in July 1978 of the Salveson lawsuit and WSBA's tender of the defense thereof. Pacific promptly denied the tender on the grounds that its policy provided no coverage. It was clearly not prejudiced by any subsequent failure on CNA's part to make a formal demand to share in the defense. 396]; Redevelopment Agency v. City of Berkeley (1978) 80 Cal.App.3d 158, 167 [143 Cal.Rptr. 633]; 9 Witkin, Cal. Procedure, supra., Appeal, § 315, pp. 326-327.) The issue presented, although apparently based on uncontroverted facts, is not of the above description. ( [13])(See fn. 11.) We therefore decline to consider it. ( Zito v. Firemen's Ins. Co. (1973) 36 Cal.App.3d 277, 283 [111 Cal.Rptr. 392].) 11 10 In its reply brief, Pacific asserts in a footnote that it did raise this issue in a letter to the trial judge dated November 22, 1982. A copy of the letter is attached to the reply brief. Pacific states that it was “inexplicably” not included in the clerk's transcript. Pacific owes this court more than this gratuitously empty excuse in explanation for its total failure to include in the record the only scrap of evidence indicating its objection to the trial court's award of post-trial defense costs. Such references to matters outside the record on appeal are not reviewable or cognizable by this court and are not in compliance with the Rules of Court. (Cal. Rules of Court, rule 15(a); 9 Witkin, Cal. Procedure (3d ed. 1985) Appeal, §§ 250, 475, pp. 256-257, 467-468.) In any event, the letter only professes to offer “observations” for the court's “thoughtful consideration.” On its face, it makes no actual objection to the award of post-trial defense costs attacked for the first time on appeal. Such a letter hardly constitutes an appropriate or adequate method in which to raise an objection for the trial court's consideration. 11 We note that despite the federal trial court's grant of the motion for summary judgment with regard to the Salveson lawsuit in February 1981, the decision was appealed to the Ninth Circuit Court of Appeals and was still on appeal at the time of the trial in the instant case. The judgment at issue was filed and entered on December 30, 1982. The Ninth Circuit's decision affirming the Salveson summary judgment was not filed until March 1983. Thus, for purposes of Pacific's obligation to defend WSBA, the judgment in the Salveson lawsuit was not final at the time of the trial court's award of defense expenses in this case. Under California law, the insurer's duty to defend does not cease until the final determination of the underlying action on appeal. ( Fireman's Fund Ins. Co. v. Chasson, supra., 207 Cal.App.2d at p. 807.) Pacific also asserts that it was relieved from its obligation to defend by WSBA's failure to inform it of certain threats made by Salveson after issuance of Pacific's policy, just before the settlement agreement of March 1967. ([11])“'The law is established that where an insurance company denies liability under a policy which it has issued, it waives any claim that the notice provisions of the policy have not been complied with.' [Citation.]” ( Lagomarsino v. San Jose etc. Title Ins. Co. (1960) 178 Cal.App.2d 455, 460 [3 Cal.Rptr. 80]; cf. Clemmer v. Hartford Insurance Co., supra., 22 Cal.3d at pp. 881-883.) Having denied all liability under its policy, Pacific thus waived any claim it might have that WSBA forfeited its right to a defense by failing to notify Pacific of Salveson's claims. VIII Pacific's final contention is that the trial court erred in awarding CNA its defense costs incurred after trial below in July 1981. By that time, appellants had acquired actual knowledge of the dismissal of the second cause of action of the Salveson complaint (the “intentional interference” cause of action), and of the granting of the motion for summary judgment as to the remainder of the Salveson lawsuit in February 1981 on statute of limitations grounds. Pacific argues that as a result of these actions by the court, any *618 duty to defend WSBA ended and CNA could have no rights to reimbursement for defense costs thereafter. Pacific raises this contention for the first time on appeal. 10 ([12])As a general rule, issues not properly raised at trial will not be considered on appeal. (9 Witkin, Cal. Procedure, supra., Appeal, § 311, pp. 321-322.) An appellate court may in its discretion consider an issue not properly raised in the trial court if the issue presents a pure question of law on undisputed evidence regarding either a noncurable defect of substance, such as lack of jurisdiction or complete failure to state a cause of action, or a matter affecting the public interest or the due administration of justice. ( Wilson v. Lewis (1980) 106 Cal.App.3d 802, 805 [165 Cal.Rptr. IX We now turn to CNA's cross-appeal. CNA raises two issues: first, whether the trial court's apportionment of the costs of WSBA's defense among *619 the four insurers was equitable; and second, whether CNA was entitled to receive its own attorneys' fees in bringing the instant action. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 12 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 A All the insurers before this court were jointly responsible for defending WSBA in the Salveson lawsuit. ( Continental Cas. Co. v. Zurich Ins. Co. (1961) 57 Cal.2d 27, 37 [17 Cal.Rptr. 12, 366 P.2d 455].) ([14])The costs of defense must be apportioned on the basis of equitable considerations not found in the insurers' own contracts, since the insurance companies who must share the burden do not have any agreements among themselves. The courts have expressly declined to formulate any definitive rules for allocating defense costs among carriers, because of the “varying equitable considerations which may arise, and which affect the insured and the ... carriers, and which depend upon the particular policies of insurance, the nature of the claim made, and the relation of the insured to the insurers. [Citation.]” ( Signal Companies, Inc. v. Harbor Ins. Co. (1980) 27 Cal.3d 359, 369 [165 Cal.Rptr. 799, 612 P.2d 889, 19 A.L.R.4th 75].) Here, the trial court apportioned the costs of defense among the four insurers on the basis of the relative limits of coverage set by their respective policies. Thus, because CNA, INA and Pacific each had policy limits of $300,000, while Seaboard's policy limits were only $100,000, the court determined that CNA, INA and Pacific would each be responsible for 30 percent of the cost of defense and Seaboard would be responsible for 10 percent. CNA argues that this method of allocation employed by the trial court was inadequate. It contends that simple allocation of the costs of defense by relative policy limits does not equitably take into account the fact that the policies of the four insurers were both concurrent and consecutive and covered entirely different periods of time, while the risk of liability itself, measured by the terms of the underlying complaint, was not limited to specific times and dates but instead was continuous over a broad time span from 1966 through 1978. CNA urges that in this case, the most equitable method of allocating defense costs is to multiply the number of years of coverage of each insurance policy, or any fraction thereof, by the per year aggregate liability limits stated in that policy, and then to compare the resulting product for each insurer against the total coverage available to WSBA in order to determine that insurer's pro rata percentage share of the defense costs. As set forth in CNA's brief on its cross-appeal, the approximate pro rata percentage shares *620 of defense costs calculated in this way are: Pacific, 20.7 percent; INA, 42 percent; CNA, 12.6 percent, and Seaboard, 24.7 percent. The trial court below concluded that the method of allocating defense costs among the contributing insurers suggested by CNA was not supported by California case law. We agree by virtue of the numerous appellate decisions supporting the trial court's procedure of prorating defense costs, and the complete absence of any California cases adopting CNA's proposed approach. It is an accepted principle of California law that “[w]here two insurers cover the same risk, defense costs must also be shared between them pro rata in proportion to the respective coverage afforded by them to the insured. [Citation.]” ( Continental Ins. Co. v. Morgan, Olmstead, Kennedy & Gardner, Inc. (1978) 83 Cal.App.3d 593, 608 [148 Cal.Rptr. 57]; accord Signal Companies, Inc. v. Harbor Ins. Co., supra., 27 Cal.3d 359; Travelers Indem. Co. v. Reliance Ins. Co. (1974) 12 Cal.3d 133 [115 Cal.Rptr. 232, 524 P.2d 360]; Continental Cas. Co. v. Zurich Ins. Co., supra., 57 Cal.2d 27; Hartford Acc. & Indem. Co. v. Pacific Indem. Co. (1967) 249 Cal.App.2d 432 [57 Cal.Rptr. 492]; Government Employees Ins. Co. v. St. Paul Fire etc. Ins. Co. (1966) 243 Cal.App.2d 186 [52 Cal.Rptr. 317]; Oil Base, Inc. v. Transport Indem. Co. (1956) 143 Cal.App.2d 453 [299 P.2d 952].) The method of allocation employed by the trial court was, on the whole, fair and reasonable. We decline to reverse the court for using a procedure adopted in every California case on point. CNA argues, however, that these decisions do not stand for a particular method of allocation to be used in every case. It points out that recent decisions have repeatedly emphasized the contrary principle in these cases that there is no definitive rule universally applicable in all situations; instead, courts must apply equitable considerations in allocating defense costs on a case-by-case basis. ( Signal Companies, Inc. v. Harbor Ins. Co., supra., 27 Cal.3d at p. 369.) We agree that in given cases, the true scope of an insured's “coverage” might not be confined to the liability limits of a given policy; it may also include the period of time covered by the policy and the interrelation between the terms of the policy and the wrongs alleged against the insured by a claimant. In this case, however, the trial court did not abuse its discretion in assessing damages according to the formula followed by an overwhelming weight of authority. B ([15])We are not persuaded by CNA's final argument that it was entitled to receive its attorneys' fees incurred in bringing the instant action. CNA argues that since it was equitably subrogated to the rights of WSBA, it *621 should recover © 2014 Thomson Reuters. No claim to original U.S. Government Works. 13 CNA Casualty of California v. Seaboard Surety Co., 176 Cal.App.3d 598 (1986) 222 Cal.Rptr. 276 its attorneys' fees just as WSBA assertedly would have had the latter sued INA, Seaboard and Pacific for breach of the covenant of good faith and fair dealing. On its face, this contention is based entirely on hypotheticals with no foundation in fact. WSBA did not assert any claim against INA, Seaboard and Pacific arising out of the underlying Salveson lawsuit. WSBA is not even a party to this action. The defense costs at issue here were those incurred on WSBA's behalf in the Salveson lawsuit; WSBA has suffered no loss in this case. There was no finding that any of the insurers breached the covenant of good faith and fair dealing with WSBA or that their conduct in this matter was tortious; nor was this an issue here. CNA itself has no contractual relationship with the other insurers and thus no standing to assert a breach of the covenant of good faith and fair dealing in its own right. Thus, CNA has no standing to recover its attorneys' fees in this action. 12 12 Prior to Brandt v. Superior Court (1985) 37 Cal.3d 813 [210 Cal.Rptr. 211, 693 P.2d 796], WSBA would not have been entitled to attorneys' fees from the insurers even if it had in fact sued them for breach of the covenant of good faith and fair dealing, and won. The established rule was that in the absence of an agreement between the parties, attorneys' fees were not recoverable in a bad faith action against an insurance company. (Code Civ. Proc., § 1021; Moore v. American United Life Ins. Co. (1984) 150 Cal.App.3d 610, 644-645 [197 Cal.Rptr. 878]; Austero v. Washington National Ins. Co. (1982) 132 Cal.App.3d 408, 411-417 [182 Cal.Rptr. 919].) However, in Brandt v. Superior Court, supra., 37 Cal.3d End of Document at page 815, the Supreme Court held that “[w]hen an insurer tortiously withholds benefits, ... attorney's fees, reasonably incurred to compel payment of the policy benefits, [are] recoverable as an element of the damages resulting from such tortious conduct ....” (Fn. omitted.) The court determined that attorney's fees were not recoverable qua attorney's fees, but rather as an element of the damages proximately caused by the insurer's tortious breach of the covenant of good faith and fair dealing. ( Id., at pp. 815-818.) The case is not applicable here, where tortious conduct by the insurers or bad faith was never alleged, argued, proven, or determined. As the Supreme Court itself points out in Brandt, “'[A]n erroneous interpretation of an insurance contract by an insurer does not necessarily make the insurer liable in tort for violating the covenant of good faith and fair dealing; to be liable in tort, the insurer's conduct must also have been unreasonable. [Citations.] When no bad faith has been alleged and proved, [previously decided cases] preclude the award of attorney's fees incurred in obtaining benefits that the insurer erroneously, but in good faith, withheld from the insured ....' [Citation.]” ( Id., at p. 819, original italics). The judgment is affirmed. Respondent and cross-appellant CNA is awarded its costs on appeal. Scott, Acting, P. J., and Merrill, J., concurred. Petitions for a rehearing were denied February 13, 1986, and the petitions of defendants and appellants for review by the Supreme Court were denied April 17, 1986. *622 © 2014 Thomson Reuters. No claim to original U.S. Government Works. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 14 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 KeyCite Yellow Flag - Negative Treatment Distinguished by Lockheed Corp. v. Continental Ins. Co., Dist., November 22, 2005 Cal.App. 6 100 Cal.App.4th 1017, 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 ATLANTIC MUTUAL INSURANCE COMPANY, Plaintiff and Respondent, v. J. LAMB, INC., Defendant and Appellant. ATLANTIC MUTUAL INSURANCE COMPANY, Plaintiff and Respondent, v. GRANITE STATE INSURANCE COMPANY, Defendant and Appellant. No. B150674., No. B151708. Court of Appeal, Second District, Division 3, California. Aug. 1, 2002. SUMMARY A commercial liability insurer brought an action against its insured and a prior insurer for a declaratory judgment that it owed no duty to defend a claim against the insured arising out of the insured's allegedly false statements to a competitor's customers. The competitor alleged that the insured intentionally communicated with the competitor's customers and falsely stated to them that the competitor was unlawfully selling them products that were subject to the insured's prior patent claim and that the insured intended to sue those customers who continued to purchase products from the competitor. The policies covered personal injury, including oral or written publication of material that slandered or libeled a person or organization or disparaged a person's or organization's goods, products, or services. The prior insurer had settled with the insured. The trial court entered summary judgment in favor of plaintiff insurer. (Superior Court of Los Angeles County, No. BC230791, Cesar C. Sarmiento, Judge.) The Court of Appeal reversed and remanded for further proceedings. The court held that the policies covered the competitor's suit against the insured. The term “disparagement” includes statements about a competitor's goods that are untrue or misleading and are made to influence potential purchasers not to buy. Thus, the court held, both insurers had a duty to defend the suit against the insured, since it was not established when the first publication of the disparaging statements was made, and therefore which policy was then in effect. The duty to defend arises when there is a potential for coverage. Accordingly, the settling insurer was entitled to contribution from plaintiff insurer, but any liability for indemnity depended on the determination on remand of which policy was in effect at the relevant time. (Opinion by Croskey, J., with Klein, P. J., and Aldrich, J., concurring.) HEADNOTES Classified to California Digest of Official Reports (1) Summary Judgment § 3--Propriety. The purpose of a summary judgment motion is to expedite litigation and eliminate needless trials. It may be granted only if all the papers submitted show that there is no triable issue as to any material fact and that the moving party is entitled to a judgment as a matter of law. After examining documents supporting a summary judgment motion in the trial court, the reviewing court independently determines their effect as a matter of law. (2) Summary Judgment § 19--Hearing and Determination-Burden of Proof. From commencement to conclusion, the party moving for summary judgment bears the burden of persuasion that there is no triable issue of material fact and that he or she is entitled to judgment as a matter of law. There is a triable issue of material fact if, and only if, the evidence would allow a reasonable trier of fact to find the underlying fact in favor of the party opposing the motion in accordance with the applicable standard of proof. An issue of fact becomes one of law and loses its triable character only if the undisputed facts leave no room for a reasonable difference of opinion. (3) Summary Judgment § 11--Affidavits--Sufficiency--Moving Defendant. A defendant moving for summary judgment bears a burden of production to make a prima facie showing, by declarations and/or other evidence, that there is a complete defense to the plaintiff's action or an absence of an essential element of plaintiff's case. Once the defendant has met that burden, the © 2014 Thomson Reuters. No claim to original U.S. Government Works. 1 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 burden shifts to the plaintiff to show that a triable issue of one or more material facts exists as to that cause of action or a defense thereto. The plaintiff may not rely upon the mere allegations or denials of its pleadings to show that a triable issue of material fact exists but, instead, must set forth the specific facts showing that a triable issue of material fact exists as to that cause of action or a defense thereto. (4) Insurance Contracts and Coverage § 11--Interpretation of Contracts-- Question of Law. Absent a factual dispute as to the meaning of insurance policy language, the interpretation, construction, and application of an insurance contract is strictly an issue of law that can be resolved in accordance with general summary judgment principles. (5) Insurance Contracts and Coverage § 107--Liability of Insurer--Liability and Indemnity Insurance--Duty to Defend. A liability insurer's duty to defend will arise when a suit against an insured potentially seeks damages within the coverage of the policy. An insurer, however, need not defend if the third party complaint cannot, by any conceivable theory, raise a single issue which would bring it within policy coverage. Thus, where a pleading against the insured raises the potential for coverage, the insurer must provide a defense. In order to prevail on a motion for the summary adjudication of the duty to defend, the insured need only show that the underlying claim may fall within coverage; the insurer must prove it cannot. (6) Insurance Contracts and Coverage § 79--Coverage of Contracts--Risks Covered by Liability Insurance-Commercial--Personal Injury. Coverage for personal injury in a business liability policy is not determined by the nature of the damages sought in the action against the insured, but by the nature of the claims made against the insured in that action. Under the personal injury policy provision, coverage is triggered by the offense, not the injury or damage that a plaintiff suffers. Unlike coverage for bodily injury and property damage, which is occurrence based, there is no requirement for personal injury coverage that there be an accidental occurrence. All that is required is that the injury arise out of the conduct of the insured's business. Thus, even an intentional tort may be covered. The triggering event is the insured's wrongful act, not the resulting injury to the third party claimant. Indeed, coverage will exist for a personal injury offense committed during the term of the policy, even if the injury occurs after the policy expires. (7) Insurance Contracts and Coverage § 107--Liability of Insurer--Liability and Indemnity Insurance--Duty to Defend-Scope. A liability insurer owes a broad duty to defend its insured against claims that create a potential for indemnity. The carrier must defend a suit that potentially seeks damages within the coverage of the policy. Implicit in this rule is the principle that the duty to defend is broader than the duty to indemnify; an insurer may owe a duty to defend its insured in an action in which no damages ultimately are awarded. The determination whether the insurer owes a duty to defend usually is made in the first instance by comparing the allegations of the complaint with the terms of the policy. Facts extrinsic to the complaint also give rise to a duty to defend when they reveal a possibility that the claim may be covered by the policy. For an insurer, the existence of a duty to defend turns not upon the ultimate adjudication of coverage under its policy of insurance, but upon those facts known by the insurer at the inception of a third party lawsuit. Hence, the duty may exist even where coverage is in doubt and ultimately does not develop. The defense duty is a continuing one, arising on tender of defense and lasting until the underlying lawsuit is concluded, or until it has been shown that there is no potential for coverage. (8) Insurance Contracts and Coverage § 107--Liability of Insurer--Liability and Indemnity Insurance--Duty to Defend-Scope. An insurer has a duty to defend an insured if it becomes aware of, or if the third party lawsuit pleads, facts giving rise to the potential for coverage under the insuring agreement. This duty, which applies even to claims that are groundless, false, or fraudulent, is separate from and broader than the insurer's duty to indemnify. The scope of the duty does not depend on the labels given to the causes of action in the third party complaint; instead it rests on whether the alleged facts or known extrinsic facts reveal a possibility that the claim may be covered by the policy. (9) © 2014 Thomson Reuters. No claim to original U.S. Government Works. 2 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 Insurance Contracts and Coverage § 107--Liability of Insurer--Liability and Indemnity Insurance--Duty to Defend-Scope--Rebuttal. Once the possibility of coverage under a liability policy has been raised, then the insurer may defeat the claim of coverage by extrinsic evidence, but only where such evidence presents undisputed facts that conclusively eliminate a potential for liability. Any doubt as to whether the facts establish or defeat the existence of the defense duty must be resolved in the insured's favor. Once the insured has established potential liability by reference to the factual allegations of the complaint, the terms of the policy, and any extrinsic evidence upon which the insured intends to rely, the insurer must assume its duty to defend unless and until it can conclusively refute that potential. Necessarily, an insurer will be required to defend a suit where the evidence suggests, but does not conclusively establish, that the loss is not covered. A carrier remains free to seek declaratory relief if undisputed facts conclusively show, as a matter of law, that there is no potential for liability. (10a, 10b, 10c) Insurance Contracts and Coverage § 79--Coverage of Contracts--Risks Covered by Liability Insurance-Commercial--Personal Injury-- Trade Libel. A business liability policy covering personal injury, including oral or written publication of material that slandered or libeled a person or organization or disparaged a person's or organization's goods, products, or services, covered a suit against the insured by a competitor alleging that the insured intentionally communicated with the competitor's customers and falsely stated to them that the competitor was unlawfully selling them products that were subject to the insured's prior patent claim and that the insured intended to sue those customers who continued to purchase products from the competitor. The term “disparagement” includes statements about a competitor's goods that are untrue or misleading and are made to influence potential purchasers not to buy. [See 6 Witkin, Summary of Cal. Law (9th ed. 1988) Torts, § 1136A; West's Key Number Digest, Insurance 2311.] (11) Insurance Contracts and Coverage § 79-Coverage of Contracts--Risks Covered by Liability Insurance--CommercialPersonal Injury--Trade Libel-Definition:Words, Phrases, and Maxims--Trade Libel. Trade libel is defined as an intentional disparagement of the quality of property that results in pecuniary damage to plaintiff. Injurious falsehood or disparagement may consist of the publication of matter derogatory to the plaintiff's title to property, or its quality, or to his or her business in general. The plaintiff must prove in all cases that the publication has played a material and substantial part inducing others not to deal with him or her, and that as a result he or she has suffered special damages. Usually, the damages claimed consist of loss of prospective contracts with the plaintiff's customers. (12) Statutes § 34--Construction--Language--Words and Phrases-Ejusdem Generis. The principle of ejusdem generis provides that where general words follow the enumeration of particular classes of persons or things, the general words will be construed as applicable only to persons or things of the same general nature or class as those enumerated. (13) Insurance Contracts and Coverage § 107--Liability of Insurer-- Liability and Indemnity Insurance--Duty to Defend--Rebuttal--Sufficiency. An exclusion in a business liability policy excluding from coverage personal injury or advertising injury arising out of oral or written publication of slanderous, libelous, or disparaging material, the first publication of which took place before the beginning of the policy period, did not foreclose the insurer's duty to defend an otherwise covered claim against its insured for certain false statements it allegedly made against a competitor, where, at the time the defense was tendered, there was no evidence as to when the first publication occurred and whether it was within the policy period. A declaration by the insurer's claims adjuster providing a date for the first publication was vague and ambiguous. An insurer may only defeat an existing potential for coverage by undisputed facts that conclusively negate such coverage. This is particularly true where the insurer seeks to defeat coverage by reliance on an exclusion. (14) Insurance Contracts and Coverage § 120--Subrogation, Contribution, and Apportionment--Contribution. In the context of insurance law, the doctrine of equitable contribution provides that where two or more insurers independently provide primary insurance on the same risk for which they are both liable for any loss to the same insured, © 2014 Thomson Reuters. No claim to original U.S. Government Works. 3 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 the insurance carrier who pays the loss or defends a lawsuit against the insured is entitled to equitable contribution from the other insurer or insurers. The right to contribution depends upon the existence of an obligation owed to a common insured. The right arises when one of two or more insurers are obligated to indemnify or defend the same loss or claim and one of those insurers has paid more than its share of the loss or defended the action without participation from the others. Equitable contribution permits reimbursement to the insurer that paid on the loss for the excess it paid over its proportionate share of the obligation, on the theory that the debt it paid was equally and concurrently owed by the other insurers and should be shared by them pro rata in proportion to their respective coverage of the risk. The purpose of this rule of equity is to accomplish substantial justice by equalizing the common burden shared by coinsurers, and to prevent one insurer from profiting at the expense of others. cover the same risk, so that each pays its fair share and one does not profit at the expense of the others. (15) Insurance Contracts and Coverage § 120--Subrogation, Contribution, and Apportionment--Contribution--Two Insurers on Same Risk. Where two insurers provided liability coverage to the same insured for the same risk, although for different policy periods, and both had a duty to provide a defense, as it could not be determined at the time the insured tendered defense to both of them, which policy applied, the insurer which provided the defense was entitled to equitable contribution from the other insurer. However, only one of the insurers could be liable for indemnifying the insured for the payment it made to settle the insured claim against it. 1 [See Croskey et al., Cal. Practice Guide: Insurance Litigation (The Rutter Group 2001) ¶¶ 8:73.20-8:73.32.] (16) Insurance Contracts and Coverage § 120-Subrogation, Contribution, and Apportionment-Contribution--Subrogation--Distinction. The different equitable principles on which contribution and subrogation are based are reflective of different underlying public policies. The aim of equitable subrogation is to place the burden for a loss on the party ultimately liable or responsible for it and by whom it should have been discharged, and to relieve entirely the insurer or surety that indemnified the loss and that in equity was not primarily liable therefor. On the other hand, the aim of equitable contribution is to apportion a loss between two or more insurers which COUNSEL The Soni Law Firm, Surjit P. Soni, Leo E. Lundberg, Jr., and Glenn H. Johnson for Defendant and Appellant J. Lamb, Inc. McCormick, Barstow, Sheppard, Wayte & Carruth, James P. Wagoner and Todd W. Baxter for Defendant and Appellant Granite State Insurance Company. Knapp, Petersen & Clarke and Gwen Freeman for Plaintiff and Respondent Atlantic Mutual Insurance Company. CROSKEY, J. The primary issue presented by these consolidated appeals 1 concerns the existence of coverage under a liability policy for a claim based upon disparaging statements allegedly made by the insured about a third party's business and products. On our own motion, we have consolidated case Nos. B150674 and B151708 for resolution in a single opinion. The plaintiff and respondent, Atlantic Mutual Insurance Company (Atlantic Mutual), filed this action for declaratory relief seeking a determination that there was no coverage under its policy. The trial court agreed with Atlantic Mutual's position and the defendants and appellants, J. Lamb, Inc. (Lamb), and Granite State Insurance Company (Granite State), appeal from *1024 the summary judgment entered against them. Lamb was the insured in successive years under policies issued by Atlantic Mutual and Granite State and claims that it is entitled to recover under the Atlantic Mutual policy even though it has already settled the same claim with Granite State. Granite State, on the other hand, claims that Atlantic Mutual is liable to it for equitable contribution and/ or subrogation and such claim is not precluded by its prior settlement with Lamb. Because we conclude that the disparaging statements published by Lamb fall within the very broad “personal injury” coverage provided in Atlantic Mutual's policy, we reverse the summary judgment entered in Atlantic Mutual's favor. In so doing, we distinguish this case from our earlier decision in Truck Ins. Exchange v. Bennett (1997) 53 Cal.App.4th 75 [61 Cal.Rptr.2d 497] (Bennett), based on the more expansive policy language before us that compels us to conclude that personal injury coverage was intended for disparaging publications in addition to those that were solely defamatory. We also conclude that there was a potential for coverage under the policies of both Atlantic Mutual and © 2014 Thomson Reuters. No claim to original U.S. Government Works. 4 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 potential customers in bad faith and without any intention of enforcing the '642 patent against those customers or potential customers. On information and belief, Lamb intentionally misled Continental Quilting's customers about the nature of Continental Quilting's products. [¶] ... [¶] “71. On information and belief, Lamb contacted and continues to contact Continental Quilting's customers and potential customers and threatened them with the '642 patent, which Lamb knew or should have known was invalid. On information and belief, Lamb threatened to bring a patent infringement action against Continental Quilting's customers and potential customers and made other threats and harassing statements in bad faith and without any intention of bringing such action. Lamb contacted those customers and potential customers with the intention of interfering with Continental Quilting's business expectancies with those customers and potential customers so as to deprive Continental Quilting of realizing any financial benefit from those expectancies.” Granite State, and thus both insurers owed Lamb a defense of the third party suit filed against it, even though only one will have a duty to indemnify. Determining under which policy actual coverage will fall is a task for the trial court upon remand. Such determination, when made, will provide a basis for the trial court to resolve the remaining issues between the parties. Factual and Procedural Background 2 This coverage litigation arises out of a complaint filed against Lamb in the underlying federal action by Continental Quilting Co., Inc. (Continental), on May 3, 1999. In that complaint, Continental sought a declaration that a patent claimed by Lamb, a competitor of Continental, was invalid and unenforceable. The complaint also contained causes of action for statutory and common law unfair competition and tortious interference with prospective advantage. In essence, and as is relevant to the issues raised in this matter, Continental alleged that Lamb had communicated with a number of Continental's customers and falsely stated that Continental was infringing a patent owned by Lamb and that Lamb would pursue legal action against those customers who continued to purchase the infringing products sold by Continental. 3 2 3 The facts recited are not in dispute and are established by the appellate record before us. The issues we resolve are legal in nature. Specifically, Continental pled the following allegations in its complaint that are relevant to the coverage issue before us: “61. Lamb has contacted and continues to contact Continental Quilting's customers and potential customers and has asserted the '642 patent against them in spite of knowing that the '642 patent is invalid and unenforceable. “62. On information and belief, Lamb's communications with Continental Quilting's customers and potential customers have included improper threats, and are made with the intent to mislead those customers and potential customers with respect to Continental Quilting's products. “63. Lamb communicated with Continental Quilting's customers to induce those customers and potential customers to discontinue or refrain from purchasing Continental Quilting's products and to instead purchase Lamb's products. “64. On information and belief, Lamb asserted the '642 patent against Continental Quilting's customers and On June 15, 1999, Lamb tendered defense of Continental's action to both Atlantic Mutual and Granite State. Both denied coverage and refused to *1025 provide a defense. Atlantic Mutual's policy covered the period December 2, 1998, to December 2, 1999. Granite State's policy covered the preceding two years, December 2, 1996, to December 2, 1998. The policies of both insurers were substantially identical with respect to the relevant policy provisions. 4 Lamb contends there is coverage under both the “personal injury” clause as well as the “advertising injury” provision. 5 *1026 4 The relevant insuring and definitional clauses of the policies of both insurers are based on standard ISO forms and provide as follows: “1. Insuring Agreement [¶] We will pay those sums that the insured becomes legally obligated to pay as damages because of 'personal injury' or 'advertising injury' to which this insurance applies. We will have the right and duty to defend any 'suit' seeking those damages.... [¶] ... This insurance applies to: (1) 'Personal injury' caused by an offense arising out of your business, excluding advertising, publishing, broadcasting or telecasting done by or for you; (2) 'Advertising injury' caused by an offense committed in the course of advertising your goods, products or services; but only if the offense was committed in the 'coverage territory' during the policy period. [¶] 2. Definition [¶] 'Advertising injury' means injury arising out of one or more of the following offenses: Oral or written publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services; ... © 2014 Thomson Reuters. No claim to original U.S. Government Works. 5 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 [¶] ... 'Personal injury' means injury other than 'bodily injury,' arising out of one or more of the following offenses: ... [¶] ... oral or written publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services; ...” (Italics added.) 5 For the reasons set out in footnote 12, post, we need only consider and discuss the coverage of the insurers under the “personal injury” provision. Both insurers based their denial of coverage on the ground that the allegations of the Continental complaint established that there was no potential for coverage as no claim for either “personal injury” or “advertising injury” was asserted. In addition, Atlantic Mutual contended that whatever acts may have been committed by Lamb, they did not occur during the policy period as required by the insuring clause. Atlantic Mutual also argued that its “first publication” exclusion applied to preclude coverage. 6 6 Atlantic Mutual's policy provided that: “This insurance does not apply to: 'Personal Injury' or 'Advertising Injury': Arising out of oral or written publication of material whose first publication took place before the beginning of the policy period; ...” (Italics added.) Denied coverage under its liability policies, Lamb entered into negotiations with Continental to settle the underlying action. On August 23, 1999, a settlement was reached whereby Lamb paid $65,000 to Continental in exchange for a dismissal of the underlying action. 7 In addition, Lamb incurred $89,455 in defense costs and attorney's fees in reaching this resolution of the matter. 7 Lamb did not actually pay $65,000 in cash to Continental, but rather agreed to provide to Continental 20,000 units of crib mattress pads at $2.50 per unit. Lamb claims that its customary charge per unit for such pad was $5.75. The $3.25 difference multiplied by 20,000 resulted in what Lamb claimed was settlement consideration of $65,000. It appears, however, that a factual dispute exists as to whether this settlement consideration provided to Continental had an actual value of $65,000. Thereafter, Lamb wrote to both Atlantic Mutual and Granite State, advised them of the settlement of the Continental action and requested that they reconsider their denial of coverage. Atlantic Mutual refused to change its position, but Granite State was persuaded to do so and entered into negotiations with Lamb. On or about March 14, 2000, a settlement was reached whereby Granite State agreed to pay Lamb $120,000 in exchange for a full release of all liability arising from the Continental claim. 8 *1027 8 The relevant portions of the settlement and release agreement between Lamb and Granite State provide: “This Settlement Agreement and Mutual Release ('Release') is entered into by and between J. Lamb, Inc. (hereinafter 'Releasor') and Granite State Insurance Company (hereinafter 'Releasee'), collectively referred to herein as 'The Parties,' pursuant to the following: [¶] Recitals [¶] A. Releasee issued to Releasor general liability policies number CPP 512-43-96 and CPP 512-43-9697 ('the policies'). [¶] B. On or about May 3, 1999, an action was filed entitled Continental Quilting Company, Inc. v. J. LAMB, Inc., United States District Court Case No. 99-04767 ('the Continental Quilting Action.') [¶] C. Releasor tendered the Continental Quilting Action to Releasee for defense and indemnification. Releasee initially declined to provide a defense to Releasor in the Continental Action. [¶] D. Subsequently, Releasor settled the Continental Quilting Action incurring attorneys' fees and costs in the amount of $89,455.18. Resolution of the Continental Quilting Action also involved Releasor sending product to Continental Quilting at a reduced price suffering loss of $65,000.00. [¶] E. Releasor requested that Releasee reconsider its denial, which Releasee agreed. [¶] The Parties now desire to settle all claims, disputes, duties, and all other obligations between them arising out of or in any way connected with any claims arising from the Continental Quilting Action. [¶] Now Therefore, in consideration of the respective covenant by and between The Parties, as set forth below, The Parties do hereby agree as follows: [¶] 1. Affirmative Covenant: [¶] A. Releasee will deliver to Releasor's attorney a draft in the amount of $120,000.00 made payable to 'The Soni Law Firm Trust Account for the Benefit of J. Lamb, Inc.' [¶] 2. Release [¶] A. For and in consideration of the above affirmative covenant, Releasor hereby releases and forever discharges Releasee of and from any liability, duty or obligation under the Policies (including, without limitation, any duty to investigate, defend or indemnify) related to any and all past, pending or future claims made as a result of the Continental Quilting Action. Neither party releases, waives, or otherwise modifies its rights or obligations under the policy with respect to any other claim, whether such claim has manifested or not, except all claims arising from, or obligations under, the policy with respect to any other claim, whether such claim has manifested or not, except all claims arising from the Continental © 2014 Thomson Reuters. No claim to original U.S. Government Works. 6 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 Quilting Action [¶] ... [¶] D. Whole Agreement [¶] This Release contains the entire agreement between The Parties relating to the transactions contemplated hereby and all prior or contemporaneous agreements, understandings, representations and statements, oral or written, are merged into this Release.” Shortly after March 14, 2000, Granite State advised Atlantic Mutual that it had also insured Lamb and that it had paid all of the defense costs (i.e., $89,455) incurred by Lamb in defending the Continental action, as well as a part of the settlement costs allegedly expended by Lamb. This was apparently the first time that Atlantic Mutual learned that another insurer was involved in the matter. Granite State demanded that Atlantic Mutual share, on an equitable basis, the $120,000 it had paid to Lamb to cover the above described expenses. About the same time, Lamb also made a separate demand on Atlantic Mutual. Lamb took the position that Granite State's payment to it was not for defense or settlement of the Continental action, but rather was a “claim buyout” in which Lamb agreed to release its bad faith claim against Granite State and to accept a novation of the Granite State policy “to exclude past, present or future coverage relating to” the Continental action. Lamb demanded that Atlantic Mutual pay Lamb the full amount of its total defense and settlement expense ($154,455) which it claims to have incurred in the Continental action. Atlantic Mutual rejected this demand and advised Lamb's counsel that Lamb had no right to be paid twice for the claim. Facing claims from both Lamb and Granite State for substantially the same money, and believing it owed nothing to either party, Atlantic Mutual, on May 30, 2000, filed this action against them for declaratory relief to determine the issue of coverage under its policy and its liability, if any, to either party. 9 *1028 9 In its complaint, Atlantic Mutual described its position in this dispute as follows: “Atlantic Mutual contends that if it had a duty to defend and/or indemnify then Granite State is equitably subrogated to the right of the insured as to any claim against Atlantic Mutual, and/or Granite State is the sole possessor of a right of contribution against Atlantic Mutual. Atlantic Mutual desires to settle the disputed claim with Granite State but is prevented from doing so by such competing, inconsistent claim from Lamb. Both Lamb and Granite State have made competing and inconsistent claims for the same sums by way of subrogation, contribution, and/or indemnity from Atlantic Mutual. The combined sum sought is in excess of the total amount expended by Lamb in defending and settling the underlying action. Atlantic Mutual is informed and believes that all defendants contend otherwise in whole or in part. Atlantic Mutual also denies any potential liability for breach of the covenant of good faith and fair dealing.” On July 20, 2000, Lamb filed a cross-complaint that included claims against Atlantic Mutual for breach of contract and bad faith and for declaratory relief against Granite State as to the meaning, purpose and legal effect of the settlement and release agreement of March 14, 2000 (hereafter the Settlement Agreement). Granite State also filed a crosscomplaint against Atlantic Mutual for equitable subrogation and/or alternatively, equitable contribution. Atlantic Mutual moved for summary judgment against both Lamb and Granite State on the ground that there was no coverage under its policy for the claim asserted in the Continental action and therefore it had no liability to either party as a matter of law. Granite State also moved for summary judgment on its cross-complaint against Lamb. Lamb filed cross-motions for summary judgment against both Atlantic Mutual and Granite State. With respect to these competing motions, the trial court, in April and May, 2001, ruled as follows: 1. Atlantic Mutual's motion against Lamb on its complaint and Lamb's cross-complaint was granted on the ground that the Continental complaint had not alleged an offense that constituted either advertising or personal injury within the meaning of the Atlantic Mutual policy (this ruling is the subject of the appeal in case No. B150674). 10 10 The trial court, in making this ruling, expressly did not reach or rule upon Atlantic Mutual's contention that coverage was precluded under the “first publication” exclusion. 2. Atlantic Mutual's motion against Granite State was granted on the ground that since there was no coverage for the underlying Continental claim under the Atlantic Mutual policy, Atlantic Mutual had no duty to Granite State under either equitable subrogation or equitable contribution for any sums paid with respect to the Continental claim against Lamb (this ruling is the subject of the appeal in case No. B151708). 3. Granite State's motion against Lamb on Lamb's crosscomplaint for declaratory relief was granted on the grounds that: (1) the Settlement Agreement between Granite State © 2014 Thomson Reuters. No claim to original U.S. Government Works. 7 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 and Lamb was not a novation; (2) the *1029 $120,000 paid to Lamb was to satisfy Lamb's “claim that it was entitled to reimbursement for its defense fees and settlement consideration in the Continental action”; and, (3) the Settlement Agreement does not impair any rights Granite State may have to equitable subrogation against, or equitable contribution from, Atlantic Mutual (this ruling, which we deem to be a summary adjudication of the claims raised by Lamb's cross-complaint, is also the subject of the appeal in case No. B150674). 11 11 The court also awarded Granite State attorney fees pursuant to a fee provision in the Settlement Agreement. Lamb has separately appealed that award in case No. B154194. That matter is not before us. Both Lamb (case No. B150674) and Granite State (case No. B151708) have filed timely appeals and we have, on our own motion, consolidated them for resolution in this single opinion. Contentions of the Parties Lamb contends that the allegations of the Continental complaint in the underlying action sufficiently allege an offense within the meaning of the “personal injury” clause in Atlantic Mutual's policy. Therefore, Lamb argues, there was at least a potential for coverage and Atlantic had a duty to provide both a defense and indemnity to Lamb for Continental's claim. Lamb also contends that the Settlement Agreement between it and Granite State did not involve the reimbursement to Lamb of its costs and expenses incurred in defending and settling the Continental action, but rather the settlement by Granite State of Lamb's separate bad faith claim. As a result, Lamb argues, Granite State has no right to claim either equitable subrogation or equitable contribution against Atlantic Mutual. Therefore, Lamb argues, since there was coverage under the Atlantic Mutual policy, Lamb is the party entitled to recoup all of the costs and expense of defending and settling the Continental action. Granite State, having paid no part of that sum, is not entitled to any recovery from Atlantic Mutual. Granite State concurs with and joins Lamb's first argument relating to the question of whether there is coverage under Atlantic Mutual's policy. (This issue is thus necessarily common to the appeals in both case No. B150674 and case No. B151708.) However, Granite State disputes Lamb's characterization of the Settlement Agreement. It is Granite State's position that there was no agreement to settle anything other than Lamb's coverage claim under the Granite State policy. Granite State contends that, by the express terms of *1030 the Settlement Agreement, it reimbursed Lamb for all of its defense costs and expenses and a negotiated portion of its claimed settlement expense. Granite State claims that the amount actually “paid” by Lamb to settle the Continental claim was subject to considerable dispute and thus the total figure of $120,000 paid to Lamb by Granite State represented the fruit of a negotiated compromise. For its part, Atlantic Mutual disputes the coverage arguments jointly advanced by Lamb and Granite State. It argues that the claims asserted by Continental and the allegations of its complaint in the underlying action did not, as a matter of law, constitute an offense within the meaning of the personal injury clause of the Atlantic Mutual policy. 12 It also argues that it is undisputed that Lamb first published the disparaging statements prior to the inception of the Atlantic Mutual policy. Therefore, the “first publication” exclusion applies to preclude coverage in any event. As a result, Atlantic Mutual claims it has no liability, as a matter of law, to either Lamb or Granite State. 12 The only “offense” relevant to this case appears, in identical terms, in both the personal injury and advertising injury clauses of the Atlantic Mutual policy: “Oral or written publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services.” (Italics added.) The only difference between the two promised coverages is that, for coverage to exist under the advertising injury clause, the oral or written publication must have occurred “in the course of advertising [Lamb's] goods, products or services.” (Italics added.) Under the personal injury clause, the offense must arise “out of [Lamb's] business excluding advertising, publishing, broadcasting or telecasting done by or for [Lamb].” (Italics added.) It is not at all clear that the alleged oral or written publications about which Continental complained occurred in any “advertising” activity by or for Lamb, but we need not reach that issue. The critical question before us relates to whether such oral or written publications slandered or libeled Continental or disparaged it or its goods, products or services. If they did, there will be coverage under Atlantic Mutual's policy without regard to whether any advertising activity was involved (assuming that the “first publication” exclusion does not apply); if they did not, there will be no coverage, whether or not the oral © 2014 Thomson Reuters. No claim to original U.S. Government Works. 8 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 or written publications were uttered or communicated in the course of an advertising activity. As a result, there is no need for us to consider or discuss the question of coverage under the advertising injury clause. Discussion 1. Standard of Review These consolidated appeals come to us after the trial court granted Atlantic Mutual's motion for summary judgment. ([1]) The purpose of such a motion is to expedite litigation and eliminate needless trials. (Hood v. Superior Court (1995) 33 Cal.App.4th 319, 323 [39 Cal.Rptr.2d 296].) It *1031 may be granted only “if all the papers submitted show that there is no triable issue as to any material fact and that the moving party is entitled to a judgment as a matter of law.” (Code Civ. Proc., § 437c, subd. (c); Villa v. McFerren (1995) 35 Cal.App.4th 733, 741 [41 Cal.Rptr.2d 719].) After examining documents supporting a summary judgment motion in the trial court, this court independently determines their effect as a matter of law. (Villa v. McFerren, supra, 35 Cal.App.4th at p. 741.) ([2]) “[F]rom commencement to conclusion, the party moving for summary judgment bears the burden of persuasion that there is no triable issue of material fact and that he is entitled to judgment as a matter of law.... There is a triable issue of material fact if, and only if, the evidence would allow a reasonable trier of fact to find the underlying fact in favor of the party opposing the motion in accordance with the applicable standard of proof.” (Aguilar v. Atlantic Richfield Co. (2001) 25 Cal.4th 826, 850 [107 Cal.Rptr.2d 841, 24 P.3d 493] (Aguilar), fns. omitted, italics added.) An issue of fact becomes one of law and loses its “triable” character only if the undisputed facts leave no room for a reasonable difference of opinion. (Preach v. Monter Rainbow (1993) 12 Cal.App.4th 1441, 1450 [16 Cal.Rptr.2d 320].) ([3]) A defendant moving for summary judgment bears a burden of production to make a prima facie showing, by declarations and/or other evidence, that there is a complete defense to the plaintiff's action or an absence of an essential element of plaintiff's case. (Aguilar, supra, 25 Cal.4th at p. 849.) “Once the defendant ... has met that burden, the burden shifts to the plaintiff ... to show that a triable issue of one or more material facts exists as to that cause of action or a defense thereto. The plaintiff ... may not rely upon the mere allegations or denials of its pleadings to show that a triable issue of material fact exists but, instead, shall set forth the specific facts showing that a triable issue of material fact exists as to that cause of action or a defense thereto.” (Code Civ. Proc., § 437c, subd. (o)(2).) ([4]) Where the facts are undisputed, the court can resolve the question of law in accordance with general summary judgment principles. (Adams v. Paul (1995) 11 Cal.4th 583, 592 [46 Cal.Rptr.2d 594, 904 P.2d 1205].) “Absent a factual dispute as to the meaning of policy language, which we do not have here, the interpretation, construction and application of an insurance contract is strictly an issue of law. [Citation.]” (Century Transit Systems, Inc. v. American Empire Surplus Lines Ins. Co. (1996) 42 Cal.App.4th 121, 125 [49 Cal.Rptr.2d 567], italics in original.) *1032 ([5]) A liability insurer's duty to defend will arise when a suit against an insured potentially seeks damages within the coverage of the policy. (La Jolla Beach & Tennis Club, Inc. v. Industrial Indemnity Co. (1994) 9 Cal.4th 27, 43 [36 Cal.Rptr.2d 100, 884 P.2d 1048].) An insurer, however, need not defend if the third party complaint cannot, by any conceivable theory, raise a single issue which would bring it within policy coverage. (Ibid.) Thus, the settled rule is that where a pleading against the insured raises the potential for coverage, the insurer must provide a defense. (Montrose Chem. Corp. v. Superior Court (1993) 6 Cal.4th 287, 295 [24 Cal.Rptr.2d 467, 861 P.2d 1153] (Montrose).) In order to prevail on a motion for the summary adjudication of the duty to defend, “the insured need only show that the underlying claim may fall within coverage; the insurer must prove it cannot.” (Id. at p. 300.) 2. Principles of Personal Injury Coverage Like advertising injury, “personal injury” is a term of art that describes coverage for certain enumerated offenses that are spelled out in the policy. In this case, the only relevant “offense” under the relevant policy language is an “oral or written publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services.” (Italics added.) ([6]) Coverage for personal injury is not determined by the nature of the damages sought in the action against the insured, but by the nature of the claims made against the insured in that action. Under the personal injury policy provision, “[c]overage ... is triggered by the offense, not the injury or damage which a plaintiff suffers.” (Fibreboard Corp. v. Hartford Accident & Indemnity Co. (1993) 16 Cal.App.4th 492, 511 [20 Cal.Rptr.2d 376], italics added.) This conclusion is consistent with the policy language which obligates the insurer to pay “all sums that the insured becomes legally obligated to pay as © 2014 Thomson Reuters. No claim to original U.S. Government Works. 9 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 damages because of personal injury ....” (Italics added.) (See also Martin Marietta Corp. v. Insurance Co. of No. America (1995) 40 Cal.App.4th 1113, 1125 [47 Cal.Rptr.2d 670].) Unlike coverage for bodily injury and property damage, which is “occurrence” based, there is no requirement for personal injury coverage that there be an “accidental” occurrence. All that is required is that the injury arise out of the conduct of the insured's business. Thus, even an intentional tort, such as those alleged in the Continental complaint, may be covered. The triggering event is the insured's wrongful act, not the resulting injury to the third party claimant. Indeed, coverage will exist for a personal injury “offense,” committed during the term of the policy, even if the injury occurs after the *1033 policy expires. (American Cyanamid Co. v. American Home Assurance Co. (1994) 30 Cal.App.4th 969, 982 [35 Cal.Rptr.2d 920].) 3. There Was a Potential for Coverage Under the Atlantic Mutual Policy a. A Liability Insurer's Duty to Defend In Montrose, supra, 6 Cal.4th 287, the Supreme Court summarized the well-settled rules applicable to a liability insurer's duty to defend. ([7]) “In Horace Mann Ins. Co. v. Barbara B. (1993) 4 Cal.4th 1076 [17 Cal.Rptr.2d 210, 846 P.2d 792] (Horace Mann), we observed: '[A] liability insurer owes a broad duty to defend its insured against claims that create a potential for indemnity. (Gray v. Zurich Insurance Co. [1966] 65 Cal.2d 263 [54 Cal.Rptr. 104, 419 P.2d 168] [Gray].) As we said in Gray, ”the carrier must defend a suit which potentially seeks damages within the coverage of the policy. “ (Id. at p. 275, italics in original.) Implicit in this rule is the principle that the duty to defend is broader than the duty to indemnify; an insurer may owe a duty to defend its insured in an action in which no damages ultimately are awarded. [Citations.]' (Horace Mann, supra, 4 Cal.4th at p. 1081.) [¶] 'The determination whether the insurer owes a duty to defend usually is made in the first instance by comparing the allegations of the complaint with the terms of the policy. Facts extrinsic to the complaint also give rise to a duty to defend when they reveal a possibility that the claim may be covered by the policy. (Gray, supra, 65 Cal.2d at p. 276.)' (Horace Mann, supra, 4 Cal.4th at p. 1081.) As one Court of Appeal has put it, '[f]or an insurer, the existence of a duty to defend turns not upon the ultimate adjudication of coverage under its policy of insurance, but upon those facts known by the insurer at the inception of a third party lawsuit. [Citation.] Hence, the duty ”may exist even where coverage is in doubt and ultimately does not develop.“ [Citation.]' (Saylin v. California Ins. Guarantee Assn. (1986) 179 Cal.App.3d 256, 263 [224 Cal.Rptr. 493].) [¶] The defense duty is a continuing one, arising on tender of defense and lasting until the underlying lawsuit is concluded (Lambert v. Commonwealth Land Title Ins. Co. (1991) 53 Cal.3d 1072, 1077, 1079 [282 Cal.Rptr. 445, 811 P.2d 737]), or until it has been shown that there is no potential for coverage....' ” (Montrose, supra, 6 Cal.4th at p. 295.) ([8]) “[A]n insurer has a duty to defend an insured if it becomes aware of, or if the third party lawsuit pleads, facts giving rise to the potential for coverage under the insuring agreement. [Citations.] This duty, which applies *1034 even to claims that are 'groundless, false, or fraudulent,' is separate from and broader than the insurer's duty to indemnify. [Citation.]” (Waller v. Truck Ins. Exchange, Inc. (1995) 11 Cal.4th 1, 19 [44 Cal.Rptr.2d 370, 900 P.2d 619].) The scope of the duty does not depend on the labels given to the causes of action in the third party complaint; instead it rests on whether the alleged facts or known extrinsic facts reveal a possibility that the claim may be covered by the policy. (See Hurley Construction Co. v. State Farm Fire & Casualty Co. (1992) 10 Cal.App.4th 533, 538 [12 Cal.Rptr.2d 629].) ([9]) Once that possibility of coverage has been raised (in this case, as we discuss below, by the allegations of Continental's complaint) then the insurer may defeat such claim of coverage by extrinsic evidence, but only where “ 'such evidence presents undisputed facts which conclusively eliminate a potential for liability.' ” (Montrose, supra, 6 Cal.4th at pp. 298-299, italics added.) “Any doubt as to whether the facts establish [or defeat] the existence of the defense duty must be resolved in the insured's favor.” (Id. at pp. 299-300.) The Montrose court endorsed the following statement of the rule that applies in this case: “ '[O]nce the insured has established potential liability by reference to the factual allegations of the complaint, the terms of the policy, and any extrinsic evidence upon which the insured intends to rely, the insurer must assume its duty to defend unless and until it can conclusively refute that potential. Necessarily, an insurer will be required to defend a suit where the evidence suggests, but does not conclusively establish, that the loss is not covered.... A carrier remains free to seek declaratory relief if undisputed facts conclusively show, as a matter of law, that there is no potential for liability.' ” (Id. at p. 299, quoting the opinion of the Court of Appeal, italics added.) © 2014 Thomson Reuters. No claim to original U.S. Government Works. 10 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 [215 Cal.Rptr. 416], where the court discussed trade libel in b. The Allegations of Continental's Complaint Charged an “Offense” Within the Meaning of the Personal Injury Clause in the Atlantic Mutual Policy As the above principles establish, Atlantic Mutual's coverage responsibility is first evaluated by an examination of the complaint in Continental's underlying action against Lamb. We have previously quoted the relevant portions of that complaint (see fn. 3, ante). ([10a]) Those allegations are best summarized as follows: Lamb was charged by Continental with intentionally communicating with Continental's customers and falsely stating to them that Continental was unlawfully selling them products that were subject to Lamb's prior patent claim and that Lamb intended to sue those customers who continued to purchase product from Continental. In short, Continental alleged that Lamb had falsely stated to Continental's customers *1035 that Continental's products were burdened with a prior legal right and their purchase of such products would subject them to litigation. Such allegations, in our view, clearly allege a disparagement of both Continental as well as its products. The term “disparagement” has been held to include statements about a competitor's goods that are untrue or misleading and are made to influence potential purchasers not to buy. (See Sentex Systems, Inc. v. Hartford Acc. & Indem. Co. (C.D.Cal. 1995) 882 F.Supp. 930, 944.) Whether characterized as a trade libel or product disparagement, an injurious falsehood directed at the organization or products, goods, or services of another falls within the coverage of the Atlantic Mutual policy. The plain language of the Atlantic Mutual policy includes in the definition of “personal injury” the publication of any oral or written statement that not only slanders or libels but also one that disparages an organization or its goods, products, or services. This amounts to coverage for product disparagement and trade libel as well as defamation. (See e.g., Amerisure Ins. Co. v. Laserage Technology Corp. (W.D.N.Y. 1998) 2 F.Supp.2d 296, 304 [where the court construed nearly identical policy language and reached the same conclusion].) 13 13 Because we read the Atlantic Mutual policy as providing coverage for both defamatory and disparaging publications and we find that the alleged statements by Lamb constituted disparagement, we need not consider or discuss their possible defamatory character. ([11]) The term “trade libel” was defined in Nichols v. Great American Ins. Companies (1985) 169 Cal.App.3d 766 depth. 14 As the Nichols court explained it: “ 'Trade libel is defined as an intentional disparagement of the quality of property, which results in pecuniary damage to plaintiff.... ”Injurious falsehood, or disparagement, then, may consist of the publication of matter derogatory to the plaintiff's title to his property, or its quality, or to his business in general, .... [T]he plaintiff must prove in all cases that the publication has played a material and substantial part inducing others not to deal with him, and that as a result he has suffered special damages .... Usually, ... the damages claimed have consisted of loss of prospective contracts with the plaintiff's customers.“ ' [Citation.]” (Id. at p. 773, quoting Erlich v. Etner (1964) 224 Cal.App.2d 69, 73 [36 Cal.Rptr. 256], italics added.) ( [10b]) Here, Continental's complaint alleges that Lamb contacted Continental's customers and falsely accused Continental's products of infringing on Lamb's patent. This clearly constituted a “publication of matter derogatory to the plaintiff's title to his property, or its quality, or to his business in general.” *1036 14 As we note below, the Nichols court concluded that no trade libel was involved in the case before it. However, its definition of the term “trade libel” is instructive. The difference between this case and our earlier decision in Bennett, supra, 53 Cal.App.4th 75, upon which Atlantic Mutual heavily relies, is that here the policy language expressly goes beyond coverage for purely defamatory statements to also include the disparagement of a party's business or products. In Bennett, the policy language defining the relevant personal injury offense was more restrictive: “ 'a publication or utterance ... of a libel or slander or other defamatory or disparaging material ....' ” (Bennett, supra, 53 Cal.App.4th at p. 83, some italics omitted.) ([12])(See fn. 15.) Applying the principles of ejusdem generis, 15 we held that the word “disparaging,” as used in that particular policy, was limited to the defamation of a person's reputation and could not be extended to provide coverage for a claim of disparagement or slander of title to property. (Bennett, at p. 86.) Given the much broader language in the policy before us, Bennett is of no assistance to Atlantic Mutual's argument. 15 The principle of ejusdem generis provides that where general words follow the enumeration of particular classes of persons or things, the general words will be construed as applicable only to persons or things of the same general nature or class as those enumerated. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 11 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 (People v. Dyer (2002) 95 Cal.App.4th 448, 455 [115 Cal.Rptr.2d 527].) We simply cannot rely on Bennett and adopt Atlantic Mutual's argument that the personal injury coverage under the broader language of its policy did not extend to the claim asserted by Continental. To do so would ignore the very fundamental principle that policy language be so construed as to give effect to every term. (See, e.g., Fireman's Fund Ins. Co. v. Superior Court (1997) 65 Cal.App.4th 1205, 1217-1218 [78 Cal.Rptr.2d 418] [a court “ 'must strive to give every term meaning unless to do so would render the term inconsistent or contradictory' ”]; Martin Marietta Corp. v. Ins. Co. of North America, supra, 40 Cal.App.4th at p. 1127 [quoting Union Oil Co. v. International Ins. Co. (1995) 37 Cal.App.4th 930, 935 [44 Cal.Rptr.2d 4], and noting that “ 'an interpretation that gives effect to every clause is preferred over one that would render other policy terms meaningless' ”]; AIU Ins. Co. v. Superior Court (1990) 51 Cal.3d 807, 826-827 [274 Cal.Rptr. 820, 799 P.2d 1253] [construing the phrase “damages the insured is legally obligated to pay” and declining to adopt interpretation of the term “damage” that would render the phrase “legally obligated to pay” moot].) As Granite State emphasizes in its brief, construing the Atlantic Mutual policy in the same manner as the policy language in Bennett (“a libel or slander or other defamatory or disparaging material”) would render the additional and more expansive phrase in the Atlantic Mutual policy (“or disparages a person or organization's goods, products or services”) meaningless. A separate meaning of this phrase must be recognized. To the extent that there is any ambiguity in the language utilized in the insuring clause of *1037 Atlantic Mutual's policy (see fn. 4, ante), that ambiguity may be resolved by construing such language in a way that is consistent with the objectively reasonable expectations of Lamb. (See Nissel v. Certain Underwriters at Lloyd's of London (1998) 62 Cal.App.4th 1103, 1110-1112 [73 Cal.Rptr.2d 174].) In our view, coverage for the trade libel clearly alleged here would most certainly fulfill those objectively reasonable expectations. Given the disjunctive language used in the Atlantic Mutual policy, a reasonable insured would objectively expect coverage for the claim asserted by Continental. Atlantic Mutual disagrees. It relies upon three other cases in addition to Bennett, supra, 53 Cal.App.4th 75: Aetna Cas. & Sur. Co. v. Centennial Ins. Co. (9th Cir. 1988) 838 F.2d 346, Nichols v. Great American Ins. Companies, supra, 169 Cal.App.3d 766, and Microtec Research v. Nationwide Mut. Ins. Co. (9th Cir. 1994) 40 F.3d 968. None of these decisions, however, involved actual claims of trade libel such as we have been presented with here, where the insured allegedly communicated directly with the claimant's customers and disparaged both the claimant and its products. Thus, Aetna, Nichols, and Microtec provide no support for Atlantic Mutual's argument. In each case, the court held that the complaint's allegations did not amount to trade libel, or did not trigger personal injury coverage, because the complaint failed to allege an essential element of trade libel-a disparaging statement about the plaintiff's product. 16 Here, Continental's complaint alleges that Lamb contacted Continental's customers and falsely accused Continental of violating Lamb's patent. Such a claim amounted to a denigration of Continental's products no less than if Lamb had claimed they were defectively designed or manufactured. Lamb clearly stated that Continental's products were burdened with a legal infirmity that would place a Continental customer in legal jeopardy if it purchased and used or resold the product. Thus, whereas Aetna, Nichols, and Microtec did not involve a disparaging statement made about a plaintiff's products, the present case clearly does. 16 In Aetna and Microtec, the insured did not disparage the plaintiff's product, but rather palmed its own product off as that of the plaintiff. In Nichols, the insured made no statement disparaging the plaintiff's equipment or license, and the only statements made about the plaintiff at all were made in the course of advertising, and thus fell within a policy exception to coverage for publications or utterances made in the course of advertising. ([10c]) We therefore conclude that, as a matter of law, the insuring clause of Atlantic Mutual's policy provided coverage for the claim asserted by the allegations of Continental's complaint. Thus, a potential for coverage existed. Whether that potential coverage was defeated by facts extrinsic to Continental's complaint, however, depends upon the applicability of the *1038 “first publication” exclusion also relied upon by Atlantic Mutual, but not reached or considered by the trial court. We now turn to that issue. c. Atlantic Mutual Owed Lamb a Duty to Defend the Underlying Continental Action ([13]) Atlantic Mutual's duty to provide Lamb with a defense depends upon the existence of a potential for coverage at the time of tender. Atlantic Mutual claims that such potential was foreclosed by the “first publication” exclusion and evidence that it claimed to have demonstrating that the first © 2014 Thomson Reuters. No claim to original U.S. Government Works. 12 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 publication by Lamb of the disparaging material was prior to the inception of the Atlantic Mutual policy; that is, during the Granite State policy period. Atlantic Mutual's argument overlooks the significance of the fact that it is relying on a policy exclusion. The allegations of the Continental complaint did not specify the date of Lamb's first utterance of any disparagement. Thus, based upon those allegations alone, the possibility of coverage existed. That complaint was tendered to Atlantic Mutual. This was sufficient, at that moment, to create a potential for coverage and Atlantic Mutual's duty to defend arose. It is settled that this duty is excused only where “ 'the third party complaint can by no conceivable theory raise a single issue which could bring it within the policy coverage.' [Citation.]” (Montrose, supra, 6 Cal.4th at p. 300, quoting Gray, supra, 65 Cal.2d at p. 276, fn. 15, italics added by Montrose, some italics omitted.) As we have already noted, “the insured need only show that the underlying claim may fall within policy coverage; the insurer must prove it cannot.” (Montrose, at p. 300, some italics added.) Atlantic Mutual's response is that it produced a declaration executed by its claims adjuster, who stated that he had spoken with a representative of Lamb and that person had told him “that the dispute between Continental and [Lamb] originated with a conversation which occurred in September of 1998.” Apart from the fact that such declaration is both vague and ambiguous and does not clearly establish the date of the critical “first publication,” it also overlooks the fundamental principles discussed above that an insurer may only defeat an existing potential for coverage by undisputed facts that conclusively negate such coverage. This is particularly true where the insurer seeks to defeat coverage by reliance on an exclusion. An insurer may rely on an exclusion to deny coverage only if it provides conclusive evidence *1039 demonstrating that the exclusion applies. (See, e.g., Waller v. Truck Ins. Exchange, Inc., supra, 11 Cal.4th at p. 16 [exclusions are narrowly construed and insurer bears burden of proving their application]; Merced Mutual Ins. Co. v. Mendez (1989) 213 Cal.App.3d 41, 47 [261 Cal.Rptr. 273] [same]; Royal Globe Ins. Co. v. Whitaker (1986) 181 Cal.App.3d 532, 537 [226 Cal.Rptr. 435] [same]; Clemmer v. Hartford Insurance Co. (1978) 22 Cal.3d 865, 880 [151 Cal.Rptr. 285, 587 P.2d 1098] [same].) Thus, an insurer that wishes to rely on an exclusion has the burden of proving, through conclusive evidence, that the exclusion applies in all possible worlds. The equivocal and self-serving declaration of Atlantic Mutual's own claims adjuster certainly did not rise to the level of conclusive evidence. In any event, Lamb disputed Atlantic Mutual's claim as to the date of first publication. While such contrary evidence was not produced by Lamb at the time that Atlantic Mutual denied coverage and refused a defense, that fact does not alter our conclusion that the Continental complaint was, in and of itself, sufficient to establish a potential for coverage that could only be defeated by Atlantic Mutual conclusively establishing that the “first publication” exclusion applied. Atlantic Mutual did not do that, and it does not matter that Lamb did not produce its contrary evidence until later. Once the potential for coverage had been established by the Continental complaint, Lamb needed to do no more. The burden was on Atlantic Mutual. In its attempt to demonstrate that it had met that burden, Atlantic Mutual cites Gunderson v. Fire Ins. Exchange (1995) 37 Cal.App.4th 1106, 1114 [44 Cal.Rptr.2d 272], and Ringler Associates Inc. v. Maryland Casualty Co. (2000) 80 Cal.App.4th 1165, 1184 [96 Cal.Rptr.2d 136], for the proposition that its duty to defend should be based solely on the evidence available to it at the time it denied Lamb's claim. This argument misapplies the holdings in these cases. Gunderson was a bad faith case where the insured sued his insurer for unreasonably denying coverage. (Gunderson, supra, 37 Cal.App.4th at p. 1108.) At the time it denied coverage, the insurer did not have access to any evidence suggesting that the claims in the underlying complaint triggered coverage. (Id. at pp. 1110-1111.) Shortly after the insured settled the underlying litigation, he provided his insurer with evidence suggesting that it had a duty to defend. The court held that because he had not provided his insurer with this evidence until after the underlying case had settled, he could not argue that the insurer's denial of coverage was unreasonable and amounted to bad faith. (Id. at pp. 1117-1118.) Similarly, in Ringler, an insured/brokerage house brought a bad faith action against its insurer for failing to provide it with a defense in a suit that several life insurance companies had brought against it based on allegedly *1040 defamatory statements the brokerage house had made about their policies. (Ringler Associates Inc. v. Maryland Casualty Co., supra, 80 Cal.App.4th at pp. 1172-1173.) The insurer denied coverage based on its policy's first publication exclusion and, rather than provide the insurer with evidence regarding the allegedly defamatory statements, the insured intentionally withheld © 2014 Thomson Reuters. No claim to original U.S. Government Works. 13 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 information regarding the “number, nature, and timing of [the] defamatory statements” it allegedly had made. (Id. at p. 1184.) The court held that the insurer could not be held liable for bad faith when the evidence available to it at the time of tender suggested that the exclusion applied. (Ibid.) These cases are of no help to Atlantic Mutual because, in this case, the potential for coverage was established by the allegations of the underlying Continental complaint. Atlantic Mutual needed no additional information from Lamb on that point. Thus, we do not have here a case where an insured has failed to timely provide information to an insurer that would have established the potential for coverage in the first instance. More significantly, we do not now have before us the claim that Atlantic Mutual was acting in bad faith or had relied unreasonably on the “first publication” information developed by its claims adjuster. Lamb raised the bad faith issue in its cross-complaint, but it was never reached by the trial court. Upon remand, the trial court may appropriately consider the reasoning and holdings in Gunderson and Ringler if Lamb pursues its claim for bad faith against Atlantic Mutual. Even though it may ultimately be determined that Atlantic Mutual has a viable defense to coverage by virtue of the application of the “first publication” exclusion, this can only affect its liability for indemnification. Its duty to defend depended on the existence of only a potential for coverage. That potential was never conclusively negated and obviously cannot be negated short of an actual trial to resolve what is clearly a genuine factual dispute. Thus, we can only conclude that Atlantic Mutual owed Lamb a defense and it failed to provide it. For the exact same reasons, Granite State had a similar obligation and it decided, albeit tardily, to satisfy that obligation by its payment to Lamb of the full amount of the costs incurred to defend the Continental action. This circumstance leads us to the next issue which is Granite State's claim that it has a right to equitable contribution from Atlantic Mutual. 4. Granite State Has a Viable Claim for Equitable Contribution as to Defense Costs ([14]) In the context of insurance law, the doctrine of equitable contribution may be simply stated. “[W]here two or more insurers independently *1041 provide primary insurance on the same risk for which they are both liable for any loss to the same insured, the insurance carrier who pays the loss or defends a lawsuit against the insured is entitled to equitable contribution from the other insurer or insurers, ...” (Fireman's Fund Ins. Co. v. Maryland Casualty Co. (1998) 65 Cal.App.4th 1279, 1289 [77 Cal.Rptr.2d 296] (Fireman's Fund), italics added.) The right to contribution depends upon the existence of an obligation owed to a common insured. The right arises when one of two or more insurers are “obligated to indemnify or defend” the same loss or claim and one of those insurers has paid more than its share of the loss or defended the action without participation from the others. (Fireman's Fund, supra, 65 Cal.App.4th at p. 1293.) “Equitable contribution permits reimbursement to the insurer that paid on the loss for the excess it paid over its proportionate share of the obligation, on the theory that the debt it paid was equally and concurrently owed by the other insurers and should be shared by them pro rata in proportion to their respective coverage of the risk. The purpose of this rule of equity is to accomplish substantial justice by equalizing the common burden shared by coinsurers, and to prevent one insurer from profiting at the expense of others. [Citations.]” (Id. at pp. 1293-1294, some italics added, fn. omitted.) ([15]) Applying these principles here, it is clear that both Atlantic Mutual and Granite State provided liability coverage to the same insured for the same risk, although for differing policy periods. Although, as we explain in more detail below, they both could not be liable to provide indemnification to Lamb (because of the differing policy periods), that fact does not alter the conclusion that they both had a duty to provide a defense. As already discussed, the Continental complaint did not establish the date of the first publication of the disparaging publications and there is still extant an unresolved dispute over that question. It is undisputed, however, that such first publication necessarily occurred during either Granite State's or Atlantic Mutual's policy period. The resolution of that dispute is very significant to the issue of indemnification liability, but it is irrelevant to the defense burden. That burden is established by the existence of the dispute. (Horace Mann, supra, 4 Cal.4th 1076, 1085.) As we have already explained, Atlantic Mutual had a duty to defend Lamb. Because it was also possible that Lamb's offense took place during Granite State's policy period, Granite State also had a duty to defend Lamb. Granite State does not contend otherwise; indeed, it concedes the point by its claim for equitable contribution. It could not do otherwise. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 14 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 Given the uncertainty as to the date(s) of Lamb's actions giving rise to Continental's *1042 claim, a possibility of coverage under the policies of both insurers exists and will continue to exist until the issue is conclusively determined by a final judicial decision. 17 17 The factual dispute critical to the “first publication” issue (i.e., the date or dates of Lamb's alleged wrongful conduct), on which Atlantic Mutual's actual coverage liability depends, was not resolved in the now-settled, underlying Continental action; it will therefore have to be decided in this action. Therefore, each insurer had a duty to provide a defense. Granite State has effectively done so and it is therefore entitled to recover from Atlantic Mutual an equitable contribution towards the total defense expenditure. The proper amount that Granite State is entitled to recover will have to be determined in the first instance by the trial court upon remand in accordance with the settled principles applicable to the doctrine of equitable contribution. (See, e.g., Croskey et al., Cal. Practice Guide: Insurance Litigation (The Rutter Group 2001) ¶¶ 8:73.20 to 8:73.32, pp. 8-25 to 8-28.) We reject Lamb's argument that the terms of the Settlement Agreement preclude Granite State from pursuing its equitable contribution claim against Atlantic Mutual. Although its contentions have not been consistent throughout these proceedings, it appears that Lamb now argues that the Settlement Agreement resolved only its bad faith claim against Granite State and had nothing to do with either defense of the Continental action or indemnification of Continental's claim. There is nothing in this record, however, that provides any support for such a proposition. It is certainly not supported by the terms of the Settlement Agreement, which does not even reflect that a claim for bad faith was pending or existed. Moreover, Lamb has not demonstrated the existence of any facts extraneous to the terms of the Settlement Agreement that would support its present claim that the $120,000 paid to Lamb should be allocated wholly, or in part, to a claim of bad faith. Finally, Lamb's argument appears to be contradicted by the deposition testimony of its “person most knowledgeable,” who testified that the Settlement Agreement constituted a novation of the Granite State policy contract and did not involve a payment “for defense and indemnity of bad faith.” In short, we agree with the proposition, endorsed by both insurers, that Lamb is simply trying to collect twice for the same claim. If it was Lamb's intent to allocate the $120,000 paid by Granite State, or any portion thereof, to a claim of tortious bad faith on the part of Granite State, then Lamb should have caused such allocation to be explicitly set forth in the Settlement Agreement. As it is presently worded, that Agreement supports, rather than precludes, Granite State's pursuit of equitable contribution against Atlantic Mutual. Thus, the trial court properly resolved this issue by the summary *1043 adjudication, in favor of Granite State, of the claims raised by Lamb's cross-complaint. The most that Lamb is entitled to recover is the balance of the unreimbursed indemnification expense that it incurred. Such recovery, as we explain below, will depend on a determination by the trial court that (1) there is actual coverage under the Atlantic Mutual policy and (2) Lamb has proven the actual value of its settlement with Continental and that such value exceeds the amount paid to Lamb by Granite State over and above the defense costs of $89,455 (i.e., the excess of the difference between $120,000 and $89,455). 5. Granite State Also May Have a Viable Claim for Equitable Subrogation In a primer on equitable subrogation (and its distinction from equitable contribution), the court in Fireman's Fund, supra, 65 Cal.App.4th 1279, summarized the relevant principles. ([16]) “The different equitable principles on which contribution and subrogation are based are reflective of different underlying public policies. The aim of equitable subrogation is to place the burden for a loss on the party ultimately liable or responsible for it and by whom it should have been discharged, and to relieve entirely the insurer or surety who indemnified the loss and who in equity was not primarily liable therefor. [Citation.] On the other hand, the aim of equitable contribution is to apportion a loss between two or more insurers who cover the same risk, so that each pays its fair share and one does not profit at the expense of the others. [Citations.]” (Fireman's Fund, supra, 65 Cal.App.4th at p. 1296, some italics added.) In State Farm & Casualty Co. v. Cooperative of American Physicians, Inc. (1984) 163 Cal.App.3d 199 [209 Cal.Rptr. 251], the court held that in cases “involving disputes between carriers insuring the same policyholder, but for different interests,” an insurer that “fulfilled its legal obligation to defend and settle” a third party claim on behalf of its insured assumes the position of its insured by paying the claim, and may sue the other insurers in a separate action “to adjudicate © 2014 Thomson Reuters. No claim to original U.S. Government Works. 15 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 the factual merits of the coverage issue” between them. (Id. at pp. 204-205.) “Properly read, American Physicians stands for the principle that where different insurance carriers cover different risks and liabilities with respect to the same insured, they may proceed against each other for reimbursement by subrogation rather than by contribution.... [C]ontribution is only available in cases where there are coinsurers who share the same level of *1044 obligation on the same risk. One insurer has no right of contribution from another insurer with respect to its payment on an obligation for which it was primarily responsible, and as to which the liability of the second insurer was only secondary. [Citations.]” (Fireman's Fund, supra, 65 Cal.App.4th at p. 1298, italics in original.) Based upon these principles, Granite State seeks to recover from Atlantic Mutual the amount it paid to Lamb under the Settlement Agreement. As we have already discussed, both insurers owed Lamb a defense and they will have to share that liability on some equitable basis, such basis to be determined upon remand by the trial court. The same cannot be said for the amount paid by Lamb to settle the Continental action. That is a burden that falls under the indemnification promise of the policies issued by the insurers. Necessarily, in this case only one insurer can be liable for that. To that extent, Atlantic Mutual and Granite State insured different interests, that is, different time periods, and the operative event could only take place during one of those periods. The insurer that has indemnification coverage is the insurer that issued the policy covering the period when Lamb's alleged disparaging publication first occurred. If that was during Atlantic Mutual's policy period, then no act creating any liability of Lamb would have taken place during the Granite State policy period, and thus Granite State would have no indemnification liability. 18 On the other hand, if Lamb's first disparaging publication occurred during the Granite State policy, then Atlantic Mutual's first publication exclusion would apply, and Atlantic Mutual would have no coverage liability. As indicated above, Atlantic Mutual has the burden of proving the application of its exclusion. 18 As we have already noted (see fn. 4, ante), under the insuring clause of the Granite State policy, coverage for personal injury offenses required that they be committed during the policy period. As this comes to us upon a summary judgment granted without considering this critical and disputed issue, we are unable to determine which insurer will have indemnification liability under its policy. That issue will have to be resolved by the trial court upon remand. If the court determines that Granite State has such liability, then Granite State will not be entitled to recover on its equitable subrogation claim. If, on the other hand, it is determined that Atlantic Mutual is liable to indemnify Lamb, then (in addition to its right to equitable contribution) Granite State shall be entitled to recover on its equitable subrogation claim the difference between the $120,000 it paid to Lamb and the $89,455 (for Lamb's defense *1045 costs) that is the subject of the equitable contribution award already discussed. In addition, and depending on its proof as to the actual value paid to Continental, Lamb would be entitled to recover from Atlantic Mutual the balance of the amount (i.e., in excess of the $120,000 paid by Granite State) it actually paid to settle with Continental. Proof of such amount shall be Lamb's burden. Conclusion Our review of the appellate record demonstrates that the allegations of the Continental complaint charged offenses within the personal injury coverage of the Atlantic Mutual policy; also there are clearly disputed issues of fact as to the application of the “first publication” exclusion. Therefore, there was a potential for coverage under the Atlantic Mutual policy. This means that both Atlantic Mutual and Granite State owed a duty to defend Lamb in the underlying Continental action. As Lamb has already recovered its defense costs from Granite State, however, Atlantic Mutual's liability for such defense costs will be limited to what is owed to Granite State under the latter's equitable contribution claim. Lamb's claim that Granite State cannot assert such a claim is without merit. The issue of Atlantic Mutual's liability for indemnity, however, will depend on the trial court's determination of (1) whether there was any actual coverage under the Atlantic Mutual policy and, if so, (2) the amount that Lamb actually paid to settle the Continental action. The resolution of the first issue will turn on the application of the “first publication” exclusion in the Atlantic Mutual policy. On this question, Atlantic Mutual will have the burden of proof. If such actual coverage under the Atlantic Mutual policy is found to exist, however, then Granite State will be entitled to recover from Atlantic Mutual, under the principles of equitable subrogation, up to the $30,545 sum that Granite State paid to Lamb for indemnity under its policy. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 16 Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017 (2002) 123 Cal.Rptr.2d 256, 02 Cal. Daily Op. Serv. 6984, 2002 Daily Journal D.A.R. 8703 The second issue will be determined upon evidence as to the actual value of the consideration given by Lamb to settle the Continental action. On this issue, Lamb will have the burden of proof. If Lamb establishes that the value of the consideration paid to Continental to settle the underlying action exceeded the $30,545 received from Granite State (i.e., the difference between the $120,000 paid by Granite State and the amount allocated to the defense costs expended by Lamb), then Lamb will be entitled to recover such amount from Atlantic Mutual if there is actual coverage under its policy. We therefore will reverse the judgment of the trial court and remand with directions for the conduct of such further End of Document proceedings as will address and *1046 resolve these issues, as well as any others that may arise therefrom or that remain unaddressed as the result of the trial court's grant of a summary judgment to Atlantic Mutual. Disposition The judgment is reversed and both matters (case Nos. B150674 and B151708) are remanded to the trial court for further proceedings not inconsistent with the views expressed herein. Each party shall bear its own costs on appeal. Klein, P. J., and Aldrich, J., concurred. *1047 © 2014 Thomson Reuters. No claim to original U.S. Government Works. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 17 Barnett v. Fireman's Fund Ins. Co., 90 Cal.App.4th 500 (2001) 108 Cal.Rptr.2d 657, 01 Cal. Daily Op. Serv. 5705, 2001 Daily Journal D.A.R. 6975 KeyCite Yellow Flag - Negative Treatment Declined to Extend by Rizzo v. Insurance Co. of State of Pennsylvania, C.D.Cal., August 30, 2013 90 Cal.App.4th 500, 108 Cal.Rptr.2d 657, 01 Cal. Daily Op. Serv. 5705, 2001 Daily Journal D.A.R. 6975 ALBERT E. BARNETT et al., Plaintiffs and Appellants, v. FIREMAN'S FUND INSURANCE COMPANY, Defendant and Respondent. No. D037272. Court of Appeal, Fourth District, Division 1, California. June 4, 2001. SUMMARY Former executive officers and a former employee of a physician practice management company brought an action against the company's insurer for refusal to defend and indemnify them in an underlying action in which the company and a professional medical corporation alleged the officers and employee made disparaging remarks about them. Plaintiffs in the present action had tendered defense of the underlying action to the insurer, asserting that they were additional insureds under a comprehensive general liability (CGL) policy issued to the company. The trial court sustained the insurer's demurrer without leave to amend. (Superior Court of Orange County, No. 795732, Randell L. Wilkinson, Judge.) The Court of Appeal reversed. The court held that the trial court erred in sustaining the insurer's demurrer without leave to amend, since the allegations against plaintiffs triggered at least a potential for coverage under the personal injury coverage for defamation provided under the CGL policy. The company was the named insured under the policy, and the officers were covered as additional insureds. Since the complaint alleged the officers were seeking to further corporate interests when they criticized the company, it was possible they were engaged with respect to their duties as executive officers when they committed the alleged misconduct and therefore a potential for coverage existed. However, the claim by the third additional insured, who was an employee rather than an officer, did not allege facts sufficient to state a cause of action against the insurer arising from the underlying action brought against that particular insured by the company, since the employee section of the policy excluded personal injury to employees. The court further held that the complaint stated sufficient facts to allege the insurer breached a duty to defend both the officers and the employee against the medical corporation's complaint. The CGL policy insured against claims for defamation made by third parties if officers and employees were acting within the scope of their employment at the time the alleged defamatory comments were made. (Opinion by McDonald, J., with Kremer, P. J., and Huffman, J., concurring.) HEADNOTES Classified to California Digest of Official Reports (1) Appellate Review § 128--Scope of Review--Function of Appellate Court-- Rulings on Demurrers. When the matter comes before the appellate court from a judgment of dismissal following the sustaining of a demurrer without leave to amend, the court accepts as true the facts alleged in the complaint, together with facts that may be implied or inferred from those expressly alleged. The appellate court does not, however, accept the truth of contentions or conclusions of fact or law. Additionally, to the extent the factual allegations conflict with the content of the exhibits to the complaint, the appellate court relies on and accepts as true the contents of the exhibits and treats as surplusage the pleader's allegations as to the legal effect of the exhibits. (2) Appellate Review § 128--Scope of Review--Function of Appellate Court-- Rulings on Demurrers--Grounds to Affirm or Reverse. On appeal from a judgment dismissing an action after sustaining a demurrer, the appellate court reverses if the plaintiff has stated a cause of action under any legal theory. However, the court affirms the judgment if any one of the several grounds of demurrer is well taken. (3) Insurance Contracts and Coverage § 11--Interpretation of Contracts--As Question of Law. The interpretation of the meaning of an insurance policy and the scope of coverage are questions of law. Whether a third party action asserts a potentially covered claim under © 2014 Thomson Reuters. No claim to original U.S. Government Works. 1 Barnett v. Fireman's Fund Ins. Co., 90 Cal.App.4th 500 (2001) 108 Cal.Rptr.2d 657, 01 Cal. Daily Op. Serv. 5705, 2001 Daily Journal D.A.R. 6975 the policy triggering the duty to defend requires the court to interpret the language of the insuring agreement and is a question of law. (4) Insurance Contracts and Coverage § 107.1--Liability and Indemnity Insurance--Determination of Obligation to Defend. An insurer must defend any action that seeks damages potentially within the coverage of the policy. Conversely, the insurer owes no duty to defend when the third party complaint can by no conceivable theory raise a single issue that could bring it within the policy coverage. However, to be entitled to a defense, the insured must prove the existence of a potential for coverage, while the insurer must establish the absence of any such potential. In other words, the insured need only show that the underlying claim may fall within policy coverage; the insurer must prove it cannot. The determination of whether the duty to defend exists is made initially by comparing the allegations in the third party complaint with the terms of the policy, and considering extrinsic facts that reveal a possibility the claim may be covered by the policy. The existence of the duty to defend turns on all facts known by the insurer at the inception of the third party lawsuit. If the facts alleged by the third party or known to the insurer create any potential for indemnity under the policy, the insurer must provide a defense even though noncovered acts are also alleged by the third party action. (5) Insurance Contracts and Coverage § 107.1--Liability and Indemnity Insurance--Determination of Obligation to Defend--Underlying Action for Defamation. In an action by former executive officers and a former employee of a physician practice management company against the company's insurer for refusal to defend and indemnify them in an underlying action in which their former employer and a medical corporation alleged that plaintiffs made disparaging remarks about them, the trial court erred in sustaining the insurer's demurrer without leave to amend, since the allegations against plaintiffs triggered at least a potential for coverage under the comprehensive general liability (CGL) policy. The CGL policy provided coverage for injury arising out of oral or written publication of material that slandered or libeled a person or organization or disparaged a person's or organization's goods, products, or services. This clause covered claims for defamation. Although the officers and employee may not have alleged all of the elements necessary to state a cause of action for defamation, the duty to defend arises when the facts alleged in the underlying complaint give rise to a potentially covered claim regardless of the technical legal cause of action pleaded by the third party. The complaints in the underlying action alleged that the officers and employee told third persons that the company's methods of doing business were flawed and would result in its failure and made other representations that disparaged and damaged the company and corporation. Such allegations triggered at least a potential for coverage under the personal injury coverage for defamation. [See 6 Witkin, Summary of Cal. Law (9th ed. 1988) Torts, § 1135 et seq.; West's Key Number Digest, Insurance k. 2311.] (6) Insurance Contracts and Coverage § 107.1--Liability and Indemnity Insurance--Determination of Obligation to Defend--Additional Insured on Former Employer's Policy-Where Underlying Action Initiated by Former Employer. In an action by former executive officers of a physician practice management company against the company's insurer for refusal to defend and indemnify them in an underlying action in which the company alleged the officers made disparaging remarks about them, the trial court erred in sustaining the insurer's demurrer without leave to amend, since the complaint stated sufficient facts to allege that the insurer breached a duty to defend the officers against the underlying complaint. The company was the named insured under a comprehensive general liability policy, and the officers were covered as additional insureds. When a person seeks coverage as an additional insured under a policy issued to a corporation as the named insured, an officer or employee of the corporation is entitled to a defense if he or she was acting in an insured capacity when allegedly engaged in the injury-producing conduct. The complaint alleged that the officers were acting to advance the interests of the company when they expressed concerns that changes implemented by the company would violate California's prohibition against the corporate practice of medicine. Since the complaint alleged the officers were seeking to further corporate interests when they criticized the company, it was possible they were engaged with respect to their duties as executive officers when they committed the alleged misconduct and therefore a potential for coverage existed. However, a claim by a third additional insured, who was an employee rather than an officer, did not allege facts sufficient to state a cause of action, since the employee section of the policy excluded personal © 2014 Thomson Reuters. No claim to original U.S. Government Works. 2 Barnett v. Fireman's Fund Ins. Co., 90 Cal.App.4th 500 (2001) 108 Cal.Rptr.2d 657, 01 Cal. Daily Op. Serv. 5705, 2001 Daily Journal D.A.R. 6975 injury to employees, thereby eliminating any potential that the employee would be covered. (7) Insurance Contracts and Coverage § 107.1--Liability and Indemnity Insurance--Determination of Obligation to Defend--Additional Insureds--Third Party Claims. In an action by former executive officers and a former employee of a physician practice management company against the company's insurer for refusal to defend and indemnify them in an underlying action in which both the company and a medical corporation alleged plaintiffs made disparaging remarks about them, the trial court erred in sustaining the insurer's demurrer without leave to amend, since the complaint stated sufficient facts to allege the insurer breached a duty to defend against the medical corporation's complaint. The comprehensive general liability (CGL) policy insured against claims for defamation made by third parties if officers and employees were acting in their insured capacity at the time the alleged defamatory comments were made. The officers and employee alleged they were sued for defaming a third party (the medical corporation) while executing their duties as an officer, or acting within the scope of employment, respectively, of the company. The medical corporation could not be deemed a subsidiary of a named insured (the company) under the CGL policy, so as to prevent the corporation from being treated as a third party claimant, since there were no allegations or extrinsic facts that established that the corporation possessed the requisite relationship to the company that would qualify it as an additional named insured. COUNSEL Zimmerman, Koomer, Connolly & Finkel, Michael D. Koomer and Scott Z. Zimmerman for Plaintiffs and Appellants. Mower, Koeller, Nebeker, Carlson & Haluck, Jon R. Mower and John R. Armstrong for Defendant and Respondent. McDONALD, J. In late 1996 and early 1997 MedPartners, Inc. (MedPartners), and a different entity, Southern California Medical Corporation (SCMC), filed lawsuits against appellants Albert E. Barnett, Gloria Mayer (G. Mayer) and Thomas Mayer (T. Mayer) (the underlying action). In the underlying action, MedPartners and SCMC alleged appellants engaged in a variety of misconduct, including making disparaging remarks about them. Appellants tendered the defense of the underlying action to respondent Fireman's Fund Insurance Company (Fireman's), asserting they were additional insureds under a comprehensive general liability policy (the CGL policy) issued by Fireman's to MedPartners. Fireman's rejected the tender. In the present lawsuit, appellants alleged Fireman's refusal to defend and indemnify them in the underlying action breached its obligations under the CGL policy. Fireman's demurrer to the complaint argued appellants were not entitled to a defense or indemnity because (1) there was no possibility appellants were acting in an insured capacity when they committed the conduct alleged in the underlying action and (2) the conduct alleged in the underlying action was not covered by the CGL policy. The trial court sustained the demurrer without leave to amend, and this appeal followed. I. Factual and Procedural Background A. The Facts of the Underlying Action ([1]) Because this matter comes before us from a judgment of dismissal following the sustaining of a demurrer without leave to amend, our factual *505 background accepts as true the facts alleged in the complaint, together with facts that may be implied or inferred from those expressly alleged. (Marshall v. Gibson, Dunn & Crutcher (1995) 37 Cal.App.4th 1397, 1403 [44 Cal.Rptr.2d 339].) We do not, however, accept the truth of contentions or conclusions of fact or law. (Blank v. Kirwan (1985) 39 Cal.3d 311, 318 [216 Cal.Rptr. 718, 703 P.2d 58].) Additionally, to the extent the factual allegations conflict with the content of the exhibits to the complaint, we rely on and accept as true the contents of the exhibits and treat as surplusage the pleader's allegations as to the legal effect of the exhibits. (Weitzenkorn v. Lesser (1953) 40 Cal.2d 778, 785 [256 P.2d 947]; Dodd v. Citizens Bank of Costa Mesa (1990) 222 Cal.App.3d 1624, 1627 [272 Cal.Rptr. 623].) Barnett is a physician who founded and owned SCMC, a professional medical corporation that operated an integrated health care delivery system (the system) providing primary and specialty medical services and inpatient and outpatient hospital services under capitated contracts with health maintenance organizations. In November 1995 SCMC entered into a contract with Caremark Physician Services, Inc. (Caremark) under which Caremark managed the operations of the system on behalf of SCMC, but reserved to SCMC the exclusive control over all decisions relating to the practice of medicine. This reservation was required to comply with California's prohibition against the corporate practice of medicine. (See generally Conrad v. Medical Bd. of California © 2014 Thomson Reuters. No claim to original U.S. Government Works. 3 Barnett v. Fireman's Fund Ins. Co., 90 Cal.App.4th 500 (2001) 108 Cal.Rptr.2d 657, 01 Cal. Daily Op. Serv. 5705, 2001 Daily Journal D.A.R. 6975 (1996) 48 Cal.App.4th 1038, 1042-1043 [55 Cal.Rptr.2d 901].) In 1996 MedPartners, a large physician practice management company, acquired Caremark. Following the acquisition Barnett and G. Mayer became executive officers of MedPartners and T. Mayer became an employee of MedPartners. MedPartners is the named insured under the CGL policy issued by Fireman's. After MedPartners acquired Caremark, MedPartners made fundamental changes in the management and organizational structure of the system. Appellants expressed concern to MedPartners and others that, under the changes implemented by MedPartners, the system would no longer be supervised and directed by physicians concerned and entrusted with providing quality care to patients; instead the system would be directed by a corporation more concerned with corporate revenues than with the benefits provided to patients, thereby adversely affecting patient care and violating California's prohibition against the corporate practice of medicine. Appellants sought to advance the interests of MedPartners by urging MedPartners to comply with California's prohibition against the corporate practice of medicine. *506 In November 1996 MedPartners terminated appellants as officers and employees of MedPartners. One reason for the terminations was to retaliate against appellants for their complaints about MedPartners' noncompliance with the prohibition against the corporate practice of medicine. MedPartners then filed the underlying action against appellants; SCMC subsequently filed a complaint in intervention in the underlying action. MedPartners' lawsuit alleged, among other things, that appellants told numerous persons (within and outside of the MedPartners organization) that MedPartners' methods of doing business were flawed and would result in MedPartners' failure, and made other representations that disparaged and damaged MedPartners. MedPartners' complaint pleaded causes of action for breach of fiduciary duty, intentional interference with contractual relations, breach of the implied covenant of good faith and fair dealing, and fraud. SCMC's complaint in intervention alleged similar misconduct by appellants and that appellants made disparaging and damaging remarks about SCMC. SCMC's complaint in intervention pleaded claims for declaratory relief and for intentional interference with contractual relations. Appellants asked Fireman's to defend and indemnify them in connection with both MedPartners' complaint and SCMC's complaint in intervention. Appellants asserted they were additional insureds under the CGL policy issued to MedPartners, and that the allegations of the complaint created a potentially covered claim for personal injury and/ or advertising injury within the meaning of the CGL policy. Fireman's declined to defend or indemnify appellants. B. The Present Action Appellants filed this action against Fireman's, alleging its refusal to defend and indemnify them in the underlying action breached the contractual and good faith obligations owed to them under the CGL policy. Fireman's demurrer to appellants' complaint asserted two arguments. First, Fireman's argued appellants were not insureds under the CGL policy because Barnett and G. Mayer qualified as insureds only “with respect to their duties as [MedPartners] officers,” and T. Mayer qualified as an insured only “for acts within the scope of [his] employment.” Fireman's argued that under Milazo v. Gulf Ins. Co. (1990) 224 Cal.App.3d 1528 [274 Cal.Rptr. 632] (Milazo), acts by an additional insured that are antagonistic or hostile to the business interests of the named insured cannot be acts “within the scope of their employment” or “with respect to their duties as officers” of the named insured. Second, Fireman's argued that in the underlying action MedPartners and SCMC did not allege facts suggesting any possibility that appellants' *507 alleged misconduct would be a covered act within the personal injury or advertising injury coverages of the CGL policy. Appellants argued that CGL policy contained no language barring coverage under the circumstances alleged in the underlying action, and that Milazo was distinguishable because it involved insuring clauses and factual circumstances different from those present here. Appellants also argued that even if Milazo excluded coverage for MedPartners' lawsuit, Milazo's rationale had no application to a third party action like the SCMC lawsuit. Finally, appellants argued that in the underlying action MedPartners and SCMC alleged facts that could support liability for defamation within both the personal injury and the advertising injury coverages of the CGL policy. The trial court sustained Fireman's demurrer without leave to amend and dismissed appellants' complaint. 1 This appeal argues the trial court's ruling was in error. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 4 Barnett v. Fireman's Fund Ins. Co., 90 Cal.App.4th 500 (2001) 108 Cal.Rptr.2d 657, 01 Cal. Daily Op. Serv. 5705, 2001 Daily Journal D.A.R. 6975 1 The trial court ruled appellants were not insureds and therefore could not state a cause of action against Fireman's for breach of contract. This ruling also precluded appellants from stating a cause of action against Fireman's for breach of the covenant of good faith and fair dealing. (Republic Indemnity Co. v. Schofield (1996) 47 Cal.App.4th 220, 227 [54 Cal.Rptr.2d 637] [persons who are not insureds cannot maintain action for breach of the covenant of good faith and fair dealing].) We conclude below that appellants have stated facts sufficient to constitute a cause of action for breach of contract, and Fireman's raises no independent argument that the order sustaining the demurrer to appellants' cause of action for breach of the covenant of good faith and fair dealing was proper. Accordingly, we must reverse the trial court's ruling as to appellants' breach of the covenant of good faith and fair dealing claim for the same reasons that support our reversal of the trial court's ruling as to appellants' breach of contract action. II. Standard of Review ([2]) On appeal from a judgment dismissing an action after sustaining a demurrer we give the complaint a reasonable interpretation, and treat the demurrer as admitting all material facts properly pleaded, but not the truth of contentions, deductions or conclusions of law. We reverse if the plaintiff has stated a cause of action under any legal theory. (Walker v. Allstate Indemnity Co. (2000) 77 Cal.App.4th 750, 754 [92 Cal.Rptr.2d 132].) However, we affirm the judgment if any one of the several grounds of demurrer is well taken. (Weikel v. TCW Realty Fund II Holding Co. (1997) 55 Cal.App.4th 1234, 1244 [65 Cal.Rptr.2d 25].) We apply de novo review to decide whether it was proper to sustain the demurrer because that ruling involved construction of the CGL and its application to the facts alleged in the underlying lawsuits. (Ray v. Farmers Ins. Exchange (1988) 200 Cal.App.3d 1411, 1415-1416 [246 Cal.Rptr. 593].) *508 III. Principles Governing Duty to Defend ([3]) The interpretation of the meaning of an insurance policy and the scope of coverage are questions of law. (Western Mutual Ins. Co. v. Yamamoto (1994) 29 Cal.App.4th 1474, 1481 [35 Cal.Rptr.2d 698].) Whether a third party action asserts a potentially covered claim under the policy triggering the duty to defend requires us to interpret the language of the insuring agreement and is a question of law. (Alex Robertson Co. v. Imperial Casualty & Indemnity Co. (1992) 8 Cal.App.4th 338, 342-343 [10 Cal.Rptr.2d 165] [potential for coverage under insuring language presents issue of law]; Century Transit Systems, Inc. v. American Empire Surplus Lines Ins. Co. (1996) 42 Cal.App.4th 121, 125-126 [49 Cal.Rptr.2d 567] [potential for coverage in light of policy exclusions presents question of law]; Union Oil Co. v. International Ins. Co. (1995) 37 Cal.App.4th 930, 936 [44 Cal.Rptr.2d 4] [whether clause is ambiguous and whether insured has objectively reasonable expectation of coverage are questions of law subject to de novo review on appeal].) Fireman's does not deny that the CGL policy covers liability of its insureds for defamation and requires Fireman's to defend appellants against a lawsuit in which they were potentially liable for defamatory statements made in their insured capacities. 2 ([4]) An insurer must defend any action that seeks damages potentially within the coverage of the policy. (Gray v. Zurich Insurance Co. (1966) 65 Cal.2d 263, 275 [54 Cal.Rptr. 104, 419 P.2d 168].) Conversely, the insurer owes no duty to defend when the third party complaint “ 'can by no conceivable theory raise a single issue [that] could bring it within the policy coverage.' ” (Montrose Chemical Corp. v. Superior Court (1993) 6 Cal.4th 287, 300 [24 Cal.Rptr.2d 467, 861 P.2d 1153] [quoting Gray, supra, at p. 276, fn. 15], italics omitted.) However, to be entitled to a defense, “the insured must prove the existence of a potential for coverage, while the insurer must establish the absence of any such potential. In other words, the insured need only show that the underlying claim may fall within policy coverage; the insurer must prove it cannot.” (Montrose, supra, at p. 300, italics omitted.) The determination of whether the duty to defend exists is made initially by comparing the allegations in the third party *509 complaint with the terms of the policy, and considering extrinsic facts that reveal a possibility the claim may be covered by the policy. The existence of the duty to defend turns on all facts known by the insurer at the inception of the third party lawsuit. (Id. at p. 295.) If the facts alleged by the third party or known to the insurer create any potential for indemnity under the policy, the insurer must provide a defense even though noncovered acts are also alleged by the third party action. (Horace Mann Ins. Co. v. Barbara B. (1993) 4 Cal.4th 1076, 1084 [17 Cal.Rptr.2d 210, 846 P.2d 792].) 2 Barnett and G. Mayer qualified as insureds only “with respect to their duties as [MedPartners] officers,” and T. Mayer qualified as an insured only “for acts within the scope of [his] employment” with MedPartners. However, there is no dispute that if T. Mayer (while acting within the scope of his employment with MedPartners) or Barnett or G. Mayer (while discharging their duties as officers of MedPartners) defamed a third party © 2014 Thomson Reuters. No claim to original U.S. Government Works. 5 Barnett v. Fireman's Fund Ins. Co., 90 Cal.App.4th 500 (2001) 108 Cal.Rptr.2d 657, 01 Cal. Daily Op. Serv. 5705, 2001 Daily Journal D.A.R. 6975 claimant and were sued for defamation, Fireman's would be obligated to defend and indemnify them in the defamation suit. In this case, we address two issues. First, assuming appellants were insureds under the CGL policy, did the underlying action assert a potentially covered claim against them; and second, did appellants qualify as insureds under the CGL policy? IV. Analysis A. The Defamation Claims Fall Within the Personal Injury Coverage 3 ([5]) The personal injury coverage of the CGL policy provides coverage for “injury ... arising out of one or more of the following offenses: ... d. Oral or written publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services.” This clause covers claims against the insured for defamation. (Cf. Truck Ins. Exchange v. Bennett (1997) 53 Cal.App.4th 75, 83-86 [61 Cal.Rptr.2d 497].) Appellants argue the underlying action raised a potentially covered claim for defamation because the complainants alleged that appellants told numerous persons that MedPartners' methods of doing business were flawed and would result in MedPartners' failure, and made other representations that disparaged and damaged MedPartners and SCMC. *510 These allegations, argue appellants, trigger the personal injury coverage of the CGL policy. 3 Appellants also suggest the nascent defamation claims are covered under the advertising injury coverage provided by the CGL policy. However, the advertising injury section provides coverage if the injury was “caused by an offense committed in the course of advertising your goods, products or services.” Most courts have limited the scope of this coverage by the common sense understanding that advertising activities mean widespread promotional activities directed to the public at large (see Bank of the West v. Superior Court (1992) 2 Cal.4th 1254, 1276, fn. 9 [10 Cal.Rptr.2d 538, 833 P.2d 545]). Appellants present neither argument nor authority supporting a contrary interpretation of this coverage. Moreover, although appellants peremptorily argue that it is possible T. Mayer defamed MedPartners during widespread promotional activities directed to the public at large, they cite nothing in the record supporting this possibility and do not attempt to explain how an employee could defame his or her employer during promotional activities and nevertheless be deemed to have been acting within the scope of employment. Accordingly, we decline to further address this suggestion. (Dills v. Redwoods Associates, Ltd. (1994) 28 Cal.App.4th 888, 890, fn. 1 [33 Cal.Rptr.2d 838].) Fireman's argues, however, that personal injury coverages of liability poli-cies apply only to acts enumerated by the policy as covered offenses. (Fibreboard Corp. v. Hartford Accident & Indemnity Co. (1993) 16 Cal.App.4th 492, 511 [20 Cal.Rptr.2d 376].) It cites Lindsey v. Admiral Ins. Co. (N.D. Cal. 1992) 804 F.Supp. 47, 52 for the proposition that the insurer has no obligation to defend unless the underlying complaint alleges all of the elements necessary to establish an enumerated offense. From this foundation, Fireman's argues the complaints in the underlying action did not allege all of the elements necessary to state a cause of action for defamation, and therefore it had no duty to defend the underlying action. 4 4 Fireman's also cites Gunderson v. Fire Ins. Exchange (1995) 37 Cal.App.4th 1106, 1114 [44 Cal.Rptr.2d 272] as holding that, where the underlying complaint does not allege a covered claim, an insured may not manufacture coverage by speculating about extraneous facts or ways in which the third party claimant might amend its complaint at some future date to bring the claim within the policy's coverage. From this predicate, Fireman's argues it had no duty to defend because the third party complaint did not allege appellants' liability for defamation and required speculation about extraneous facts that the third party might or might not assert by amendment. However, Gunderson recognized that the test for the duty to defend is whether the facts known to the insurer at the time of tender of the defense, both from the allegations on the face of the third party complaint and from extrinsic information available to it at the time, created a potential for coverage under the terms of the policy. (Id. at p. 1114.) Gunderson held merely that on the facts before it the third party complaint alleged claims for which there was no possibility of coverage, there were no extrinsic facts known at the time of the tender that would give rise to a covered claim, the extrinsic facts cited by the insured would not, even if true, have established a covered claim, and the insurer did not have a continuing duty to investigate whether there was a potential for coverage after making an informed decision that there was no potential for coverage. (Id. at pp. 1115-117.) However, the duty to defend arises when the facts alleged in the underlying complaint give rise to a potentially covered claim regardless of the technical legal cause of action pleaded © 2014 Thomson Reuters. No claim to original U.S. Government Works. 6 Barnett v. Fireman's Fund Ins. Co., 90 Cal.App.4th 500 (2001) 108 Cal.Rptr.2d 657, 01 Cal. Daily Op. Serv. 5705, 2001 Daily Journal D.A.R. 6975 by the third party. (CNA Casualty of California v. Seaboard Surety Co. (1986) 176 Cal.App.3d 598, 606-607 [222 Cal.Rptr. 276], disapproved on another point in Montrose Chemical Corp. v. Superior Court, supra, 6 Cal.4th at pp. 296-298.) The complaints in the underlying action alleged appellants told third persons that MedPartners' methods of doing business were flawed and would result in its failure and made other representations that disparaged and damaged MedPartners and SCMC. These allegations trigger at least a potential for coverage under the personal injury coverage for defamation provided by the CGL policy. 5 *511 5 Fireman's asserts a defamation claim requires that the plaintiff allege the defendant made statements that are published, untrue, impugn the plaintiff's integrity, and are statements of fact rather than opinion, and that these elements were not pleaded in the underlying action. In California, however, the plaintiff need only plead that the defendant published specified types of defamatory statements; the plaintiff need not specially allege the statements were false. (5 Witkin, Cal. Procedure (4th ed. 1997) Pleading, §§ 694-696, pp. 154-156.) The underlying complaint alleged publication to third persons, and the content of the statements were allegedly disparaging. These allegations sufficed to give rise to a potentially covered claim. B. The Complaint Stated Sufficient Facts to Allege Fireman's Breached a Duty to Defend Barnett and G. Mayer Against MedPartners' Complaint ([6]) Our discussion of the coverage afforded by the CGL policy to appellants for any defamation claim treated the underlying action as having been filed by parties with no relationship to the CGL policy. However, the underlying action by MedPartners is a claim by the named insured under the CGL policy. Appellants are covered as additional insureds under that policy (subject to any applicable exclusionary language) to the extent they were engaged in discharging their duties as corporate officers or acted within the scope of their employment. When a person seeks coverage as an additional insured under a policy issued to a corporation as the named insured, an officer or employee of the corporation is entitled to a defense if he or she was acting in an insured capacity when allegedly engaged in the injury-producing conduct. (See generally Olson v. Federal Ins. Co. (1990) 219 Cal.App.3d 252, 260-262 [268 Cal.Rptr. 90].) Section II of the CGL policy identifies who qualifies as additional insureds under the CGL policy; it provides that executive officers of MedPartners are “insureds, but only with respect to their duties as your officers ....” The allegations of the complaint, which we accept as true on demurrer, 6 were that Barnett and G. Mayer “[a]t all times relevant ... were executive officers of MedPartners, acting with respect to their duties as MedPartners executive officers,” and that they “were acting to advance the interests of MedPartners” when they expressed concerns that the changes implemented by MedPartners would violate California's prohibition against the corporate practice of medicine. These allegations, if true, could show that Barnett's and G. Mayer's defamatory statements (e.g., that MedPartners' methods of doing business were flawed and would result in MedPartners' failure and other representations that disparaged and damaged MedPartners) were made in their capacities as executive officers seeking to discharge their duties to assure that MedPartners fulfilled its legal obligations. Accordingly, there exists a potential that Barnett and G. Mayer were acting in an insured capacity when they allegedly engaged in the injury-producing conduct, and *512 therefore Barnett and G. Mayer have stated a cause of action against Fireman's for breach of the duty to defend the MedPartners' complaint. 6 Fireman's argues that a court does not on demurrer accept as true allegations contradicted by exhibits attached to the complaint, but makes no effort to demonstrate the relevance of this principle. Fireman's does not explain how the exhibits contradict appellants' allegation that they were acting as officers or employees seeking to further the interests of their corporation at the time of making the statements. However, the claim by T. Mayer stands on a different footing because, unlike the protection afforded to officers, the employee subdivision of section II of the CGL policy that extends coverage to T. Mayer as an employee of MedPartners expressly excludes or limits coverage based on the identity of the party making the claim. The employee section (§ II, subd. 2.a.), which covers employees “for acts within the scope of their employment,” specifies in pertinent part that “no employee is an insured for: [¶] ... [b]odily injury or personal injury: [¶] ... [t]o you ....” (Italics added.) Because defamation is covered only by virtue of the personal injury coverages of the CGL policy, the limitation contained in section II, subdivision 2.a.(1)(a) excludes from coverage any claim against an employee for defaming the named insured. Because the only covered offense potentially raised by the MedPartners' complaint against T. Mayer was that he defamed MedPartners, the policy exclusion eliminates any © 2014 Thomson Reuters. No claim to original U.S. Government Works. 7 Barnett v. Fireman's Fund Ins. Co., 90 Cal.App.4th 500 (2001) 108 Cal.Rptr.2d 657, 01 Cal. Daily Op. Serv. 5705, 2001 Daily Journal D.A.R. 6975 potential that T. Mayer would be covered for MedPartners's claim against him. Fireman's cites several cases to support its argument that when an individual is an additional insured under a policy issued to an entity and the entity sues the individual for conduct detrimental or injurious to the entity, as a matter of law there can be no duty to defend under the primary insured's policy. However, the cases cited by Fireman's do not support that broad proposition. The principal case cited by Fireman's is Milazo, supra, 224 Cal.App.3d 1528, in which a partnership was insured under a comprehensive general liability policy, and a partner was an additional insured “ 'with respect to his liability as [a partner].' ” (Id. at pp. 1535-1536, italics omitted.) The partnership sued Milazo, an individual partner, alleging that he breached his fiduciary duty by misappropriating a partnership opportunity; the insurer defended Milazo under a reservation of rights. The jury verdict held Milazo liable for misappropriating the partnership opportunity, and the issue on appeal was whether the insurer was obligated to indemnify Milazo. (Id. at pp. 1531-1533.) The Milazo court, after concluding the policy covered the partnership's liabilities and provided coverage to Milazo as an additional insured only to the extent he had derivative liability for the partnership's liabilities, held there was no obligation to indemnify him in his insured capacity. The Milazo court reasoned that a partner who acts to misappropriate a partnership asset or opportunity is necessarily engaged in conduct adverse to the partnership, and because the partnership entity could not be liable for such misconduct, Milazo could have no derivative liability and *513 therefore the insurance did not cover the claim against him. 7 (Id. at pp. 1537-1539.) 7 The Milazo court also noted that a partner who acts to misappropriate a partnership asset or opportunity is necessarily engaged in conduct contrary to, rather than on behalf of, the partnership, and thus necessarily was acting in his capacity as an individual rather than as a partner. (Milazo, supra, 224 Cal.App.3d at pp. 1531-1533.) Milazo is distinguishable from the instant case in important aspects. First, unlike the insuring language that the Milazo court construed as providing coverage for only derivative liability, the insuring language of the CGL policy does not appear to condition coverage for executive officers on the requirement that the corporation have direct liability for their misconduct. Second, and more importantly, the Milazo court evaluated the duty to indemnify after a trial that established the additional insured's misconduct was necessarily committed in his individual capacity. 8 In contrast, Fireman's duty to defend is tested by whether there was any potential that Barnett's and G. Mayer's alleged conduct was committed with respect to their duties as executive officers. (Accord, Farr v. Farm Bureau Ins. Co. of Nebraska (8th Cir. 1995) 61 F.3d 677, 681, fn. 4 [test for coverage is not whether slander falls within scope of duties of officer, but whether officers “were acting on behalf of the corporation (as opposed to themselves) when they engaged in the alleged behavior”].) Because the complaint alleges Barnett and G. Mayer were seeking to further the corporate interests when they criticized MedPartners, it is possible they were engaged with respect to their duties as executive officers when they committed the alleged misconduct and therefore a potential for coverage exists. 8 The procedural posture of the present case likewise distinguishes it from the recent decision in Lomes v. Hartford Financial Services Group, Inc. (2001) 88 Cal.App.4th 127 [105 Cal.Rptr.2d 471]. In Lomes, the named insured corporation sued the plaintiff alleging, in part, that he had defamed it during conversations with a lender in April 1996; at the time of the defamation, he had already been fired as an officer but had remained a director of the corporation. The insurer declined to defend the plaintiff (an additional insured) in the corporation's lawsuit; the plaintiff then sued the insurer (the coverage lawsuit). In the papers filed in support of cross-motions for summary adjudication in the coverage lawsuit, the undisputed evidence included admissions by the plaintiff that, at the time of the defamatory comments, he was not an officer of the corporation, he was working elsewhere, and he had not performed any services for the corporation after August 1995. Because he clearly had not been acting as an officer at the time of the defamation, and because the Lomes court concluded he could not have been acting as a director because there was no evidence the board had authorized him to contact the lender, he was not acting in any insured capacity. (Id. at pp. 132-133.) Lomes's analysis revolved around the absence of any evidence that the plaintiff was discharging his corporate duties when he defamed the entity. Here, however, we must assume the truth of Barnett's and G. Mayer's allegations that they were acting as officers seeking to further the interests of the corporation. The other California cases cited by Fireman's do not support Fireman's broad contention. For example, in *514 Olson v. Federal Ins. Co., supra, 219 Cal.App.3d 252, the plaintiff argued he was entitled to a defense as an additional insured © 2014 Thomson Reuters. No claim to original U.S. Government Works. 8 Barnett v. Fireman's Fund Ins. Co., 90 Cal.App.4th 500 (2001) 108 Cal.Rptr.2d 657, 01 Cal. Daily Op. Serv. 5705, 2001 Daily Journal D.A.R. 6975 under a policy issued to Olson Farms; the court rejected the claim because the dispute did not arise out of his conduct as a director of Olson Farms but instead involved a dispute over the management of a different corporation. (Id. at pp. 260-262.) In Plate v. Sun-Diamond Growers (1990) 225 Cal.App.3d 1115 [275 Cal.Rptr. 667], the court did not consider the interpretation of an insurance policy or the duty to defend; the issue was whether the corporate agents were entitled to indemnity from their employer under Corporations Code section 317. In Transamerica Ins. Co. v. Sayble (1987) 193 Cal.App.3d 1562 [239 Cal.Rptr. 201], the court held merely that an errors and omissions policy issued to an attorney required allegations of negligence while rendering services to his clients and did not provide coverage for a dispute arising from dissolution of a law partnership. Finally, in Republic Indemnity Co. v. Schofield, supra, 47 Cal.App.4th 220, the court held only that a workers' compensation policy did not protect the employer's officers against a claim for constructive discharge because the policy insured the employer, and the officers were not the employer. The authorities from other jurisdictions cited by Fireman's are not persuasive. In Farr v. Farm Bureau Ins. Co. of Nebraska, supra, 61 F.3d 677, the named insured corporation sued the plaintiffs (former directors or officers of the corporation), alleging they breached their fiduciary duty by trying to thwart a sale of the corporation. The insurer rejected the plaintiffs' tender of the defense to the insurer, the plaintiffs sued the insurer, and the trial court ruled after a bench trial that there was no duty to defend the plaintiffs under a comprehensive general liability policy worded similarly to the CGL policy. (Id. at pp. 678-679.) Farr noted the officers were insureds “ 'only with respect to their duties' ” as officers, and concluded the insurer had no duty to defend because an officer cannot be acting with respect to his or her duties when that fiduciary duty to the corporation is breached, and all torts pleaded against the officers in the underlying action necessarily involved breaching their fiduciary obligations to the corporation. (Id. at pp. 680-681.) The Farr court buttressed its conclusion by noting the purpose and intent of the policies were to cover the corporation's liability to third persons rather than internal disputes among shareholders. To the extent this observation contains an implicit interpretation of the policies in Farr as providing protection to officers only when the claim against them is lodged by third persons, the CGL policy does not limit coverage for officers based on the identity of the claimant. We decline to apply Farr to this case. First, Farr is silent on what precise conduct the officers in Farr were accused of committing and “assume [d] without deciding that the [conduct] giving rise to the [underlying lawsuit] *515 would satisfy the policy's definition of 'personal injury.' ” (Farr v. Farm Bureau Ins. Co. of Nebraska, supra, 61 F.3d at p. 680.) This assumption contributed to an incomplete, and in our opinion, erroneous, analysis of the duty to defend because deciding whether an officer's conduct occurred with respect to his duty as an officer cannot be determined in a vacuum. Although the (undisclosed) conduct of the officers in Farr may have been outside the duties of an officer, Fireman's cites no authority suggesting that an officer who seeks to further the interests of his corporation by criticizing management changes, or by erroneously suggesting these changes could violate the law or result in the failure of the corporation, is as a matter of law acting outside of his duties or in breach of his fiduciary obligations. Second, a central tenet of Farr's analysis that “each of the torts pleaded [in the underlying action] requires a breach of one or more fiduciary duties” shows the Farr court focused on the causes of action pleaded rather than the operative misconduct, which is not the approach used in California for purposes of evaluating the duty to defend. (CNA Casualty of California v. Seaboard Surety Co., supra, 176 Cal.App.3d at pp. 606-607 [it is facts, not a technical, legal cause of action pleaded by third party, that give rise to a potential for a covered claim].) Finally, Farr states that the insurance policies were intended to protect officers when they are “properly carrying out their duties ... and are designed to protect the officer who acts to advance the business interests of the corporation, not the officer who acts in a manner that is antagonistic toward the corporation's business interests.” 9 (Farr v. Farm Bureau Ins. Co. of Nebraska, supra, 61 F.3d at p. 681.) The Farr court concluded the officers there were not acting in an insured manner. 10 Here, Barnett and G. Mayer alleged they were carrying out their duties as officers and were acting to further MedPartners' interests. 9 This observation was confirmed when the Farr court, rejecting the insurer's claim that there could be no coverage because defamation is not within the scope of an officer's duties, stated that: “this is not the proper inquiry. Rather, the proper inquiry is whether [the officers] were acting on behalf of the corporation (as opposed to themselves) when they engaged in the alleged behavior.” (Farr v. Farm Bureau Ins. Co. of Nebraska, supra, 61 F.3d at p. 681, fn. 4.) © 2014 Thomson Reuters. No claim to original U.S. Government Works. 9 Barnett v. Fireman's Fund Ins. Co., 90 Cal.App.4th 500 (2001) 108 Cal.Rptr.2d 657, 01 Cal. Daily Op. Serv. 5705, 2001 Daily Journal D.A.R. 6975 10 The other out-of-state authority, Winther v. Valley Ins. Co. (1996) 140 Or.App. 459 [915 P.2d 1050], is less persuasive than Farr. There, the court concluded that the language of the policy, providing coverage “ 'only with respect to the conduct of your business,' ” covered only liabilities arising out of activities necessary or incidental to buying and selling the goods and services sold by the entity, and that disputes between partners related to their rights in the entity were not part of the “ 'conduct of [the] business.' ” (Id. at p. 1052, italics omitted.) Winther has no application to either the policy language or the conduct of the officers in this case. We conclude that, at least for purposes of demurrer, Barnett and G. Mayer, but not T. Mayer, have stated facts sufficient to state a cause of action against Fireman's for breach of the duty to defend them against MedPartners' complaint in the underlying action. *516 C. The Complaint Stated Sufficient Facts to Allege Fireman's Breached a Duty to Defend All Appellants Against SCMC's Complaint ([7]) Fireman's does not dispute that the CGL policy insures appellants against claims for defamation made by third parties if appellants were acting in their insured capacity at the time the alleged defamatory comments were made. Accordingly, if Barnett and G. Mayer were sued for defaming a third party while executing their “duties as [MedPartners] officers,” or if T. Mayer was sued for defaming a third party while “act[ing] within the scope of [his] employment,” Fireman's would have a duty to defend and indemnify appellants. Both elements are adequately alleged here. First, in the underlying action, the SCMC complaint alleged facts creating a potential claim for defamation against appellants. Second, appellants' complaint alleged they were at all relevant times acting with respect to their duties as MedPartners' executive officers or within the officers or employees of MedPartners. (Horace Mann Ins. Co. v. Barbara B., supra, 4 Cal.4th at p. 1084 [where facts alleged by the third party create any potential for indemnity under the policy, insurer must provide a defense even though noncovered acts are also alleged by the third party].) Fireman's argues SCMC cannot be treated as a third party claimant because SCMC, as a subsidiary of a named insured under the CGL policy, 12 is deemed to be an additional named insured under the CGL policy, and therefore the same analysis applicable to the duty to defend MedPartners' claim should be applied to the duty to defend SCMC's claim. However, the CGL policy specifies a subsidiary of a named insured corporation qualifies as an additional named insured under the CGL policy only if a series of conditions are met. One of the conditions is that the specifically named insured parent corporation owns ”a controlling interest in [the subsidiary] of greater than 50 [percent] of the stock or assets.“ There are no allegations or extrinsic facts that establish SCMC bears the requisite relationship to Caremark that would qualify SCMC as an additional named insured, and we therefore reject Fireman's claim that SCMC was a named insured, excusing Fireman's from its duty to defend appellants against SCMC's *517 claim. (Montrose Chemical Corp. v. Superior Court, supra, 6 Cal.4th at p. 300 [to be entitled to a defense ”the insured need only show that the underlying claim may fall within policy coverage; the insurer must prove it cannot“], original italics.) 12 Caremark was added as a named insured to the CGL policy. The precise relationship between Caremark and SCMC is hazy: the MedPartners' complaint characterized SCMC as an “indirect subsidiary” of Caremark, and the SCMC complaint labeled their relationship as a “Friendly PC or ”indirect subsidiary“ of Caremark. scope of their employment by MedPartners. 11 11 Fireman's argues it had no duty to defend because the SCMC lawsuit demonstrates SCMC sought recovery against Barnett for acts he committed as an owner or officer of SCMC, and sought recovery against the Mayers as Barnett's coconspirators, rather than for acts they committed as officers or employees of MedPartners. Although the SCMC complaint does allege misfeasance by Barnett as an owner or officer of SCMC, it does not renounce any claims it had against either Barnett or the Mayers for acts they may have committed as Disposition The judgment is reversed. Appellants are entitled to costs on appeal. Kremer, P. J., and Huffman, J., concurred. Appellant's petition for review by the Supreme Court was denied August 29, 2001. Kennard, J., was of the opinion that the petition should be granted. *518 © 2014 Thomson Reuters. No claim to original U.S. Government Works. 10 Barnett v. Fireman's Fund Ins. Co., 90 Cal.App.4th 500 (2001) 108 Cal.Rptr.2d 657, 01 Cal. Daily Op. Serv. 5705, 2001 Daily Journal D.A.R. 6975 End of Document © 2014 Thomson Reuters. No claim to original U.S. Government Works. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 11 E.piphany, Inc. v. St. Paul Fire & Marine Ins. Co., 590 F.Supp.2d 1244 (2008) any material fact and that the moving party is entitled to judgment as a matter of law. Fed.Rules Civ.Proc.Rule 56(c), 28 U.S.C.App.(2000 Ed.) KeyCite Yellow Flag - Negative Treatment Distinguished by Bullpen Distribution, Inc. v. Sentinel Ins. Co., Ltd., N.D.Cal., June 1, 2012 590 F.Supp.2d 1244 United States District Court, N.D. California, San Jose Division. [2] The party moving for summary judgment always bears the initial responsibility of informing the district court of the basis for its motion, and identifying the evidence which it believes demonstrates the absence of a genuine issue of material fact, and then the non-moving party must identify specific facts that might affect the outcome of the suit under the governing law, thus establishing that there is a genuine issue for trial. Fed.Rules Civ.Proc.Rule 56(c, e), 28 U.S.C.App. (2000 Ed.) E.PIPHANY, INC., Plaintiff, v. ST. PAUL FIRE & MARINE INSURANCE CO., Defendant. No. C 08-02621 JW. | Dec. 16, 2008. Synopsis Background: Insured filed suit against liability insurer, asserting breach of contract claim and seeking declaration that insurer had duty to defend insured in underlying litigation, pursuant to policy's technology global companion commercial liability protection. Insured moved for partial summary judgment, and insurer moved for summary judgment. Federal Civil Procedure Burden of Proof [3] Federal Civil Procedure Weight and Sufficiency When evaluating a motion for partial or full summary judgment, the district court views the evidence through the prism of the evidentiary standard of proof that would pertain at trial by drawing all reasonable inferences in favor of the non-moving party, including questions of credibility and of the weight that particular evidence is accorded. Fed.Rules Civ.Proc.Rule 56(c), 28 U.S.C.App.(2000 Ed.) [Holding:] The District Court, James Ware, J., held that duty to defend in underlying trade libel suit was triggered by allegations of disparagement by implication. Plaintiff's motion granted. [4] West Headnotes (17) [1] District court determines whether the nonmoving party's specific facts, coupled with disputed background or contextual facts, are such that a reasonable jury might return a verdict for the non-moving party, and in such a case, partial summary judgment is inappropriate. Fed.Rules Civ.Proc.Rule 56(c), 28 U.S.C.App. (2000 Ed.) Federal Civil Procedure Absence of Genuine Issue of Fact in General Federal Civil Procedure Right to Judgment as Matter of Law As with a motion for summary judgment, partial summary judgment is proper if the pleadings, depositions, answers to interrogatories, and admissions on file, together with the affidavits, if any, show that there is no genuine issue as to Federal Civil Procedure Partial Summary Judgment [5] Federal Civil Procedure Materiality and Genuineness of Fact Issue © 2014 Thomson Reuters. No claim to original U.S. Government Works. 1 E.piphany, Inc. v. St. Paul Fire & Marine Ins. Co., 590 F.Supp.2d 1244 (2008) Where a rational trier of fact could not find for the non-moving party based on the record as a whole, there is no genuine issue for trial as would defeat the motion for partial summary judgment. Fed.Rules Civ.Proc.Rule 56(c), 28 U.S.C.App. (2000 Ed.) In General; Standard Under California law, the liability insurer must defend insured against a suit which potentially seeks damages within the coverage of the policy. 1 Cases that cite this headnote [11] [6] Federal Civil Procedure By Both Parties Since the duty to defend is broader than the duty to indemnify, under California law, an insurer may have a duty to defend the insured even though no damages are ultimately awarded. The filing of cross-motions for partial summary judgment or summary judgment does not necessarily mean that the material facts are, indeed, undisputed. Fed.Rules Civ.Proc.Rule 56(c), 28 U.S.C.App.(2000 Ed.) [12] [7] Insurance In General; Standard Federal Civil Procedure Partial Summary Judgment Insurance Pleadings Insurance Matters Beyond Pleadings Upon filing of cross-motions for partial summary judgment or summary judgment, the denial of one motion does not necessarily require the grant of another. Fed.Rules Civ.Proc.Rule 56(c), 28 U.S.C.App.(2000 Ed.) When analyzing an insurer's duty to defend the insured, under California law, district court looks to the underlying complaint and all facts known to the insurer from any source. 1 Cases that cite this headnote [8] Federal Civil Procedure By Both Parties [13] Upon filing of cross-motions for partial summary judgment or summary judgment, the motions must be evaluated in accordance with the claim or defense which is the subject of the motion and in accordance with the burden of proof allocated to each party. Fed.Rules Civ.Proc.Rule 56(c), 28 U.S.C.App.(2000 Ed.) Insurance Matters Beyond Pleadings Insurance Termination of Duty; Withdrawal Under California law, if any facts stated or fairly inferable in the complaint, or otherwise known or discovered by the insurer, suggest a claim potentially covered by the policy, the insurer's duty to defend the insured arises and is not extinguished until the insurer negates all facts suggesting potential coverage. 1 Cases that cite this headnote [9] Insurance In General; Standard Under California law, a liability insurer has a broad duty to defend its insured against claims that create a potential for indemnity. 1 Cases that cite this headnote [10] Insurance Insurance Pleadings [14] Libel and Slander Nature and Elements in General In California, a disparaging statement about a competitor's product that causes the competitor to suffer pecuniary damages is actionable as trade libel. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 2 E.piphany, Inc. v. St. Paul Fire & Marine Ins. Co., 590 F.Supp.2d 1244 (2008) [15] 1 Cases that cite this headnote Bruce D. Celebrezze, Michael A. Topp, Sedgwick, Detert, Moran & Arnold LLP, San Francisco, CA, for Defendant. Libel and Slander Nature and Elements in General Opinion “Trade libel” and “product disparagement” are injurious falsehoods that interfere with business. [16] Libel and Slander Nature and Elements in General Unlike classic defamation, trade libel and product disparagement are not directed at the plaintiff's personal reputation but rather at the goods a plaintiff sells or the character of his other business. [17] *1247 ORDER GRANTING PLAINTIFF'S MOTION FOR PARTIAL SUMMARY JUDGMENT ON DEFENDANT'S DUTY TO DEFEND; DENYING DEFENDANT'S CROSSMOTION FOR SUMMARY JUDGMENT Insurance Defamation or Disparagement Insurance Defamation or Disparagement Liability insurer's duty to defend insured in underlying trade libel suit was triggered, under California law, by disparagement allegations in underlying complaint that implicated potential for personal injury and advertising injury coverage, under policy's technology global companion commercial liability protection, even though insured's publication did not expressly identify disparaged product or business, where underlying complaint alleged that insured made false claims about superiority of insured's own products that clearly and necessarily implied inferiority of competitor's products, resulting in pecuniary and reputational damages to competitor. 11 Cases that cite this headnote JAMES WARE, District Judge. I. INTRODUCTION E.piphany (“Plaintiff”) brings this diversity action against St. Paul Fire & Marine Insurance Co. (“Defendant”), alleging breach of contract and seeking declaratory relief under 28 U.S.C. § 2201. Plaintiff insurance policyholder alleges that Defendant insurance carrier had a duty to defend Plaintiff in an underlying litigation (“Underlying Action”), 1 pursuant to the terms of the parties' insurance policy (“Policy”), and that Defendant violated the terms of the Policy by failing to provide a defense. 1 Sigma Dynamics, Inc. v. E.piphany, Inc., Case No. C 04-0569 MJJ, 2004 WL 3669840 (N.D. Cal. filed February 10, 2004). Presently before the Court are the parties' cross-motions for summary judgment. 2 The Court conducted a hearing on October 27, 2008. Based on the papers submitted to date and oral argument, the Court GRANTS Plaintiff's Motion for Partial Summary Judgment and DENIES Defendant's CrossMotion for Summary Judgment. 2 (Plaintiff's Motion for Partial Summary Judgment on St. Paul Fire & Marine Insurance Company's Duty to Defend and Breach of Its Duty to Defend, hereafter, “Motion,” Docket Item No. 5; Defendant's CrossMotion for Summary Judgment, hereafter, “Defendant's Motion,” Docket Item No. 27.) Attorneys and Law Firms *1246 David A. Gauntlett, James A. Lowe, Christopher Lai, Gauntlett & Associates, Irvine, CA, for Plaintiff. II. BACKGROUND A. Undisputed Facts Starting on June 24, 2002, Plaintiff was covered by Technology Global Companion Commercial Liability © 2014 Thomson Reuters. No claim to original U.S. Government Works. 3 E.piphany, Inc. v. St. Paul Fire & Marine Ins. Co., 590 F.Supp.2d 1244 (2008) Protection, as part of an overall Policy 3 taken out with Advertising Injury means injury, other than bodily injury or personal injury, that's caused by an advertising injury offense. Defendant. 4 Coverage under the Policy continued until June 24, 2003. (Id.) In relevant parts, the Policy provided as follows: 3 Policy number TE09405602. 4 (Declaration of James C. Zacharski in Opposition to Plaintiff's Partial Motion for Summary Judgment and in Support of Defendant's Cross-Motion for Summary Judgment, Ex. A, hereafter, “Zacharski Decl.,” Docket Item No. 29.) Advertising injury offense means any of the following offenses: • Libel, or slander, in or with covered material. • Making known to any person or organization covered material that disparages the business, premises, products, services, work, or completed work of others ... Personal injury liability. We'll pay amounts any protected person is legally required to pay as damages for covered personal injury that: Advertising means attracting the attention of others by any means for the purpose of: • seeking customers or supporters; or • results from your business activities • increasing sales or business. • is caused by a personal injury offense committed while this agreement is in effect. Advertising material means any covered material that: Personal injury means injury, other than bodily injury or advertising injury, that's caused by a personal injury offense. • is subject to copyright law; and • others use and intend to attract attention in their advertising ... Personal injury offense means any of the following offenses ... Right and duty to defend a protected person. We'll have the right and duty to defend any protected person against a claim or suit for injury or damage covered by this agreement. We'll have such right and duty even if all of the allegations of the claim or suit are groundless, false, or fraudulent. But we won't have a duty to perform any other act or service ... • Libel, or slander, in or with covered material • Making known to any person or organization covered material that disparages the business, premises, products, services, work, or completed work of others ... Exclusions-What This Agreement Won't Cover ... Covered material means any material in any form of expression, including material made known in or with any electronic means of communication, such as the Internet. Advertising Injury Liability. We'll pay amounts any protected person is *1248 legally required to pay as damages for covered advertising injury that: • results from the advertising of your products, your work, or your completed work; and • is caused by an advertising injury while this agreement is in effect ... Poor quality or performance. 5 We won't cover advertising injury that results from the failure of your products, your work, or your completed work to conform with advertised quality or performance ... (Id.) 5 The Court notes Defendant's contention that this “failure to conform” exclusion eliminates a potential for coverage. (Defendant's Memorandum of Points and Authorities (1) in Opposition to Plaintiff's Motion for Partial Summary Judgment and (2) in Support of St. Paul's Cross-Motion for Summary Judgment at 14, hereafter, “Opposition,” Docket Item No. 28.) This case, however, is not related to the performance of Plaintiff's products. Rather, this action is based on alleged trade libel committed by Plaintiff, with respect to negative © 2014 Thomson Reuters. No claim to original U.S. Government Works. 4 E.piphany, Inc. v. St. Paul Fire & Marine Ins. Co., 590 F.Supp.2d 1244 (2008) comparisons Plaintiff made about competitors vis-a-vis Plaintiff's products. It is irrelevant whether Plaintiff's products actually possessed the attributes advertised by Plaintiff. On February 10, 2004, Plaintiff was sued by Sigma Dynamics, Inc. (“Sigma”) in the Northern District of California. On July 15, 2004, Sigma filed a First Amended Complaint (“Underlying Complaint”), which alleged causes of action for false advertising and unfair competition under 15 U.S.C. § 1125(a) and California Business & Professions Code §§ 17200, 17500. 6 The Underlying Complaint alleged, in relevant part: 6 (Declaration of Ryan J. Padden in Support of Plaintiff's Motion for Partial Summary Judgment, Ex. 1, hereafter, “Padden Decl.,” Docket Item No. 7.) Sigma Dynamics and E.piphany are direct competitors in the market for software products that enable businesses to more efficiently manage and optimize their customer interactions. One important *1249 differentiator between competing products in this market is whether the software is written in Java and is fully compliant with J2EE application server technology ... Since at least mid-2002, E.piphany has been falsely advertising its product suite as “all Java” and “fully J2EE.” E.piphany's products are not “all Java” or “fully J2EE,” and E.piphany's misrepresentations about the underlying architecture and implementation of its products have given it an unfair and undeserved advantage over competitors, some of which do offer, “all Java” and “fully J2EE” software solutions. E.piphany's misleading statements have caused prominent industry and financial analysts to publish unfair product comparisons and reviews, which have compounded the confusion by E.piphany's direct statements to customers and prospective customers ... (Underlying Complaint ¶ 1.) Using every channel at its disposal, E.piphany has made, and continues to make, false and misleading statements about its products and their performance. For example, at some point in 2002, E.piphany began advertising that its product suite is “all Java” and “fully J2EE.” (Id. ¶ 16.) E.piphany has made its claim to be “all Java” and “fully J2EE” a core part of its positioning in the market, and claims a competitive advantage over other software makers based on that alleged differentiator. (Id. ¶ 17.) Despite making public claims ... that it “is the first full suite CRM vendor to market a complete product suite built on J2EE” and that it has released “the only component-based, fully-J2EE complete CRM suite available,” E.piphany's products have never been “all Java” nor “fully J2EE.” (Id. ¶ 18.) On October 17, 2002, E.piphany issued its Q302 earnings press release [which stated] “the launch of E.6 Service in August completed the E.6 platform, the only component-based, fully-J2EE complete CRM suite available.” (Id. ¶ 23.) On October 23, 2003, during E.piphany's Q303 earnings conference call, E.piphany's CEO claimed that E.Phiphany is “the only full-footprint vendor who actually has a full J2EE architecture ... we're the only vendor that has that, and I think we have a couple year lead.” (Id. ¶ 26.) On January 14, 2003, E.piphany published a press release entitled E.piphany Advances Relationship with IBM by Delivering OpenStandards CRM, which claimed that the E.piphany E.6 CRM suite provides “a fully integrated and certified onevendor solution that delivers a true J2EE, standardsbased architecture.” (Id. ¶ 28.) On August 4, 2003, E.piphany published a press release entitled E.piphany Announces Support of BEA Weblogic Platform 8.1, which claimed that “E.piphany offers the only full-footprint CRM suite natively built on a serviceoriented J2EE architecture.” (Id. ¶ 29.) E.piphany issued a worldwide press release on August 20, 2002, which stated that “E.piphany is the first end-to-end CRM suite designed and built on a unified J2EE-based platform.” (Id. ¶ 35.) The foregoing literally false, deceptive, and misleading representations by E.piphany about its technology have damaged, and continue to present the likelihood of damage, to Sigma Dynamics. E.piphany's literally false, deceptive, and misleading representations have damaged Sigma's market share, sales, profits, business relationships, reputation, and goodwill, and have caused potential purchasers of Sigma's products and services to choose E.piphany's instead of Sigma's. Such representations *1250 have caused E.piphany to gain, and Sigma to lose, profits, market share, reputation, and goodwill. (Id. ¶ 43.) On July 22, 2004, Plaintiff sent a letter to Defendant, which tendered to Defendant the defense of claims asserted in the Underlying Complaint. (Padden Decl., Ex. 3.) On July 27, 2004, Defendant informed Plaintiff that Defendant did not have a duty to defend Plaintiff under the terms of the Policy, on the grounds that the Underlying Complaint did not allege any covered “personal injury” or “advertising injury.” (Id., © 2014 Thomson Reuters. No claim to original U.S. Government Works. 5 E.piphany, Inc. v. St. Paul Fire & Marine Ins. Co., 590 F.Supp.2d 1244 (2008) Ex. 4.) On September 21, 2005, Plaintiff attempted, through counsel, to re-tender the defense of Sigma's claims, which Defendant again denied on February 17, 2006. (Id., Exs. 8, 9.) Presently before the Court are Plaintiff's Motion for Partial Summary Judgment on Defendant's Duty to Defend and Breach of Its Duty to Defend and Defendant's Cross-Motion for Summary Judgment. is inappropriate. Anderson, 477 U.S. at 248, 106 S.Ct. 2505. However, where a rational trier of fact could not find for the non-moving party based on the record as a whole, there is no “genuine issue for trial.” Matsushita Elec. Indus. Co. v. Zenith Radio, 475 U.S. 574, 587, 106 S.Ct. 1348, 89 L.Ed.2d 538 (1986). [6] [7] [8] The filing of cross-motions for partial summary judgment or summary *1251 judgment does not necessarily mean that the material facts are, indeed, undisputed. The denial of one motion does not necessarily III. STANDARDS require the grant of another. See Atl. Richfield Co. v. Farm [1] [2] Although motions for partial summary judgment Credit Bank of Wichita, 226 F.3d 1138, 1147 (10th Cir.2000). The motions must be evaluated in accordance with the are common, Rule 56 of the Federal Rules of Civil Procedure, claim or defense which is the subject of the motion and in which governs summary judgment, does not contain an accordance with the burden of proof allocated to each party. explicit procedure entitled “partial summary judgment.” As with a motion under Rule 56(c), partial summary judgment is proper “if the pleadings, depositions, answers to interrogatories, and admissions on file, together with the IV. DISCUSSION affidavits, if any, show that there is no genuine issue as to any material fact and that the moving party is entitled to judgment Plaintiff contends that the Complaint in the Underlying as a matter of law.” Fed.R.Civ.P. 56(c). The purpose of partial Action triggered Defendant's duty to defend, because the summary judgment “is to isolate and dispose of factually Underlying Complaint alleged “disparagement,” and thus unsupported claims or defenses.” Celotex v. Catrett, 477 triggered the potential for coverage under the terms of the U.S. 317, 323-24, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986). Policy. (Motion at 4-5.) The moving party “always bears the initial responsibility of informing the district court of the basis for its motion, and [9] [10] [11] Under California law, a liability insurer has identifying the evidence which it believes demonstrates the a broad duty to defend its insured against claims that create a absence of a genuine issue of material fact.” Id. at 323, 106 potential for indemnity. Montrose Chem. Corp. v. Sup.Ct., 6 S.Ct. 2548. The non-moving party must then identify specific Cal.4th 287, 295, 24 Cal.Rptr.2d 467, 861 P.2d 1153 (1993) facts “that might affect the outcome of the suit under the (internal citations omitted). “The carrier must defend a suit governing law,” thus establishing that there is a genuine issue which potentially seeks damages within the coverage of the for trial. Fed.R.Civ.P. 56(e). policy.” Gray v. Zurich Ins. Co., 65 Cal.2d 263, 275, 54 Cal.Rptr. 104, 419 P.2d 168 (1966). Since the duty to defend [3] [4] [5] When evaluating a motion for partial or full is broader than the duty to indemnify, an insurer may have summary judgment, the court views the evidence through a duty to defend even though no damages are ultimately the prism of the evidentiary standard of proof that would awarded. Horace Mann Ins. Co. v. Barbara B., 4 Cal.4th pertain at trial. Anderson v. Liberty Lobby Inc., 477 U.S. 1076, 1081, 17 Cal.Rptr.2d 210, 846 P.2d 792 (1993). 242, 255, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986). The court draws all reasonable inferences in favor of the non-moving [12] [13] When analyzing the duty to defend under party, including questions of credibility and of the weight California law, a court looks to the underlying complaint that particular evidence is accorded. See, e.g. Masson v. New and “all facts known to the insurer from any source.” See Yorker Magazine, Inc., 501 U.S. 496, 520, 111 S.Ct. 2419, Montrose Chem.Corp., 6 Cal.4th at 300, 24 Cal.Rptr.2d 467, 115 L.Ed.2d 447 (1991). The court determines whether the 861 P.2d 1153. This is because “the duty to defend, although non-moving party's “specific facts,” coupled with disputed broad, is not unlimited; it is measured by the nature and background or contextual facts, are such that a reasonable jury kinds of risks covered by the policy.” Waller v. Truck Ins. might return a verdict for the non-moving party. T.W. Elec. Exchange, Inc., 11 Cal.4th 1, 19, 44 Cal.Rptr.2d 370, 900 P.2d Serv. Inc. v. Pacific Elec. Contractors Ass'n, 809 F.2d 626, 619 (1995). However, “[i]f any facts stated or fairly inferable 631 (9th Cir.1987). In such a case, partial summary judgment in the complaint, or otherwise known or discovered by the © 2014 Thomson Reuters. No claim to original U.S. Government Works. 6 E.piphany, Inc. v. St. Paul Fire & Marine Ins. Co., 590 F.Supp.2d 1244 (2008) insurer, suggest a claim potentially covered by the policy, the insurer's duty to defend arises and is not extinguished until the insurer negates all facts suggesting potential coverage.” Scottsdale Ins. Co. v. MV Transp., 36 Cal.4th 643, 655, 31 Cal.Rptr.3d 147, 115 P.3d 460 (2005). In this case, the Policy covers the offenses of “personal injury” and “advertising injury,” which are defined in the Policy as “[m]aking known to any person or organization covered material that disparages the business, premises, products, services, work, or completed work of others.” (Zacharski Deck, Ex. A.) The parties do not dispute that the Policy, by its explicit terms, covers “disparagement.” Rather, the parties contest whether the Underlying Complaint made allegations sufficient to demonstrate a potential for “disparagement” coverage, because the E.piphany publications alleged in the Underlying Complaint did not specifically identify Sigma or any Sigma products, but rather made allegedly false representations about E.piphany's own products. a publication does not expressly identify a disparaged product or business. Precedent does suggest, however, that disparagement by implication is actionable under California law. In Blatty v. New York Times Co., the California Supreme Court addressed First Amendment limits on defamation claims, including claims for trade libel. 42 Cal.3d 1033, 232 Cal.Rptr. 542, 728 P.2d 1177 (1986). The Court noted that, as a threshold matter, “in defamation actions the First Amendment ... requires that the statement on which the claim is based must specifically refer to, or be ‘of and concerning,’ the plaintiff in some way.” Id. at 1042, 232 Cal.Rptr. 542, 728 P.2d 1177. The Court went on to clarify that “to be referred to specifically, we emphasize, the plaintiff need not be mentioned by name, but may be identified by clear implication.” Id. at 1044 n. 1, 232 Cal.Rptr. 542, 728 P.2d 1177. At least one other jurisdiction has specifically addressed the issue of whether disparagement coverage can be triggered when a policy holder was not alleged to have disparaged a specifically identified product or business. See Knoll [14] [15] [16] In California, a disparaging statement Pharmaceutical Co. v. Automobile Ins. Co. of Hartford, 152 about a competitor's product that causes the competitor to F.Supp.2d 1026, 1037-38 (N.D.Ill.2001) (applying Illinois suffer pecuniary *1252 damages is actionable as trade law). 8 In Knoll, the policy holder was insured for advertising libel. 7 See Microtec Research, Inc. v. Nationwide Mut. Ins. Co., 40 F.3d 968, 972-73 (9th Cir.1994). California courts have held that to state a disparagement claim within the meaning of the Policy here at issue, the underlying plaintiff must allege that defendant made false, injurious, or derogatory statements about a plaintiff's products, which caused it to suffer pecuniary damages. See, e.g., id.; Truck Ins. Exchange v. Bennett, 53 Cal.App.4th 75, 89, 61 Cal.Rptr.2d 497 (1997). Trade libel and product disparagement are “injurious falsehoods that interfere with business. Unlike classic defamation, they are not directed at the plaintiff's personal reputation but rather at the goods a plaintiff sells or the character of his other business.” Aetna Cas. & Sur. Co. v. Centennial Ins. Co., 838 F.2d 346, 351 (9th Cir.1988). 7 But see National Union Fire Ins. Co. of Pittsburgh, Pa. v. Seagate Technology, Inc., 233 Fed.Appx. 614 (9th Cir.2007) (finding under California law that a carrier had a duty to defend when the relevant policy provided for trade libel coverage, and where the underlying complaint alleged statements by the policy holder that compared its products to those of competitors without specifically identifying the competitors or their products). California courts have not explicitly determined whether a cause of action for disparagement can exist where injury and personal injury, which were defined as “oral or written publication of material that slanders or libels a person or organization or disparages a person's or organization's goods, products or services.” Id. at 1034. In the litigation underlying the insurance coverage dispute in Knoll, the plaintiffs alleged that the policyholder had advertised its thyroid drug as “more effective than or superior to the other drugs available to treat hyperthyroidism” and had wrongly claimed that its drug was “not bioequivalent to competing products,” thereby disparaging *1253 competing manufacturers. Id. at 1036. Although the complaint in the underlying litigation did not allege disparagement of any specific competitors or products, the court in Knoll found a duty to defend because allegations of statements that the policyholder's drug was superior to other drugs were “disparaging in that they criticize the quality of other companies' ... products as being inferior.” Id. at 1038. In other words, by claiming that its own product was not bioequivalent to competitor products, the policyholder had, by necessary implication, suggested that competitors' products possessed different and inferior indicia of biological activity. 8 The Court is aware that Knoll is distinguishable from this case in that Knoll dealt with a situation in which the plaintiffs in the underlying litigation were not the © 2014 Thomson Reuters. No claim to original U.S. Government Works. 7 E.piphany, Inc. v. St. Paul Fire & Marine Ins. Co., 590 F.Supp.2d 1244 (2008) parties at whom the alleged disparaging statements were directed. Instead, the plaintiffs were consumers who sought lower-priced thyroid drugs, and not the manufacturers of those drugs. Nonetheless, the Court finds the analysis of disparagement law instructive to the issue presently before the Court. [17] In this case, the Underlying Complaint makes numerous allegations that suggest a claim for disparagement by implication. 9 The Underlying Complaint alleges that Plaintiff falsely stated that it was the “only” producer of “all Java” and “fully J2EE” software solutions, which was an “important differentiator” between competing products, even though some competitors offered products with these exact features. (Underlying Complaint ¶ 1.) The Underlying Complaint goes on to enumerate a host of specific instances in which Plaintiff made these allegedly false claims, and in which Plaintiff purportedly stated that it was the “first end-toend CRM suite designed and build on a unified J2EE-based platform” and had “a couple of year lead” on competitors in this particular product market. (Id. ¶¶ 16-18, 23-35.) The Underlying Complaint further alleges that Plaintiff and Sigma were direct competitors in this market and that Sigma's market share, sales, and reputation were damaged as a result of Plaintiff's allegedly false statements. (Id. ¶¶ 1, 43.) 9 The fact that the Underlying Complaint does not specifically allege a disparagement cause of action is of no moment, because the scope of the duty to defend “does not depend on the labels given to the causes of action” and can be found merely by “comparing the allegations of the complaint with the terms of the policy.” Atlantic Mutual Ins. Co. v. J. Lamb, Inc., 100 Cal.App.4th 1017, 1034, 123 Cal.Rptr.2d 256 (2002); Montrose, 6 Cal.4th at 295, 24 Cal.Rptr.2d 467, 861 P.2d 1153. Indeed, the duty to defend exists “until it has been shown that there is no potential for coverage.” Id. (emphasis in original). Taken together, these allegations show a claim for disparagement by “clear implication.” Blatty, 42 Cal.3d at 1044 n. 1, 232 Cal.Rptr. 542, 728 P.2d 1177. That is, Plaintiff's alleged statement that it was, for example, “the only component-based, fully-J2EE complete CRM suite available” necessarily suggests that competitor products did not have such capabilities. Plaintiff's alleged claim of having “a couple of year lead” on competitors also necessarily suggests that competitors were well behind Plaintiff in terms of technology development. In addition, the Underlying Complaint alleges that Plaintiff and Sigma were competitors, that Plaintiff's competitors actually were selling “all Java” and “fully J2EE” software at the time of Plaintiffs misrepresentations, and that Sigma suffered pecuniary and reputational damage as a result of these purported misrepresentations. The gravamen of the Underlying Complaint, therefore, is that Plaintiff made false claims about the superiority of its own products, which clearly and necessarily implied the inferiority of Sigma's competing products, resulting in damages to Sigma. The Court finds that the statements alleged in Underlying Complaint had the potential to give rise to disparagement liability if ultimately proven to be “injurious falsehoods that interfere[d] with [Sigma's] business.” Aetna, 838 F.2d at 351. The fact that the “injurious *1254 falsehoods” alleged were only directed at Sigma by implied comparison with Plaintiff's products does not alter this outcome. In sum, the Court finds that the Underlying Complaint contained disparagement allegations that implicated the potential for “personal injury” and “advertising injury” coverage under the Policy, and thus triggered Defendant's duty to defend. Montrose, 6 Cal.4th at 295, 24 Cal.Rptr.2d 467, 861 P.2d 1153. Since Defendant undisputedly refused Plaintiff's tender of the defense in the Underlying Action, the Court finds that Defendant breached its duty to defend. Accordingly, the Court GRANTS Plaintiff's Motion for Partial Summary Judgment on Defendant's breach of its duty to defend and DENIES Defendant's Cross-Motion for Summary Judgment. V. CONCLUSION The Court GRANTS Plaintiff's Motion for Partial Summary Judgment on Defendant's duty to defend. The Court DENIES Defendant's Cross-Motion for Summary Judgment. The Court sets a Case Management Conference for January 12, 2009 at 10 a.m. On or before January 5, 2009, the parties shall file a Joint Case Management Statement. The Statement shall include, among other things, the parties' position with respect to claims remaining in this case. If the parties agree that the case is ripe for a Final Judgment, the parties shall include their proposed forms of Judgment as part of their Joint Statement. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 8 E.piphany, Inc. v. St. Paul Fire & Marine Ins. Co., 590 F.Supp.2d 1244 (2008) End of Document © 2014 Thomson Reuters. No claim to original U.S. Government Works. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 9 Michael Taylor Designs, Inc. v. Travelers Property Cas...., 761 F.Supp.2d 904... solicit further briefing, should a submitted opinion so warrant. U.S.Dist.Ct.Rules N.D.Cal., Civil Rule 7–3(d). KeyCite Yellow Flag - Negative Treatment Distinguished by Bullpen Distribution, Inc. v. Sentinel Ins. Co., Ltd., N.D.Cal., June 1, 2012 761 F.Supp.2d 904 United States District Court, N.D. California, San Francisco Division. [2] After a hearing on a motion to submit statement of recent decision, under local rule, a party may only submit additional authority upon obtaining leave of district court. U.S.Dist.Ct.Rules N.D.Cal., Civil Rule 7–3(d). MICHAEL TAYLOR DESIGNS, INC., Plaintiff, v. TRAVELERS PROPERTY CASUALTY COMPANY OF AMERICA, Defendant. No. C 10–2432 RS. | Jan. 20, 2011. Federal Civil Procedure Hearing, evidence, and presentation of arguments [3] Synopsis Background: Insured furniture retailer sued commercial liability insurer for declining to defend insured in underlying trade dress infringement action, until underlying complaint was amended to expressly allege claim for disparagement. Parties cross-moved for summary judgment. Federal Civil Procedure Hearing, evidence, and presentation of arguments Local rule governing motions concerning miscellaneous administrative matters, not otherwise governed by a federal statute, federal or local rule, or standing order of the assigned judge, is an appropriate vehicle for seeking leave to submit additional authority, after hearing has been conducted on prior motion for leave to submit statement of recent decision, because rule permitting statements of recent decisions submitted prior to hearing does not bar the submission of such cases, but only requires district court's permission and does not otherwise govern procedure for obtaining that court approval. U.S.Dist.Ct.Rules N.D.Cal., Civil Rules 7–3(d), 7–11. Holdings: The District Court, Richard Seeborg, J., held that: [1] allegations of original underlying complaint gave rise to duty to defend, and [2] insurer was permitted to limit fee reimbursement for independent counsel. Plaintiff's motion granted in part; defendant's motion denied. [4] West Headnotes (18) [1] Although local rule governing administrative motions permits a party to seek leave to submit additional newly-released authorities after a matter has been heard, it is a right that should be exercised sparingly. U.S.Dist.Ct.Rules N.D.Cal., Civil Rule 7–11. Federal Civil Procedure Hearing, evidence, and presentation of arguments Under local rule permitting statements of recent decisions, submitted prior to the hearing in a good faith belief as to their relevance, without argument or counter-argument, district court may invite argument at the hearing, or even Federal Civil Procedure Hearing, evidence, and presentation of arguments [5] Federal Civil Procedure © 2014 Thomson Reuters. No claim to original U.S. Government Works. 1 Michael Taylor Designs, Inc. v. Travelers Property Cas...., 761 F.Supp.2d 904... [6] Hearing, evidence, and presentation of arguments Hearing, evidence, and presentation of arguments On administrative motion for leave to submit additional newly-released authorities after a matter has been heard, if a decision is not an on-point, controlling precedent, it must at least be a highly persuasive decision on an issue of particular importance, that is not otherwise cumulative of the cases that have already been submitted; the administrative motion should concisely explain why these criteria are satisfied, while avoiding arguing the merits to the extent possible. U.S.Dist.Ct.Rules N.D.Cal., Civil Rule 7–11. Any opposition to an administrative motion for leave to submit additional newly-released authorities after a matter has been heard should focus, to the extent possible, on why the proffered authority does not meet the criteria for post-hearing consideration, rather than arguing the merits. U.S.Dist.Ct.Rules N.D.Cal., Civil Rule 7–11. [9] On administrative motion for leave to submit additional newly-released authorities after hearing had been conducted on motion for summary judgment, insured's submission of recent decision would be approved, on ground that decision was circuit court's most recent articulation of many central principles implicated in insured's suit challenging insurer's refusal to defend insured in underlying action until amendment of underlying complaint, even though insured failed to explain relevance of decision that appeared consistent with authorities previously cited and did not arise from so nearly-identical facts as to make decision undisputedly controlling to outcome of motion. U.S.Dist.Ct.Rules N.D.Cal., Civil Rule 7–11. Courts Supreme Court decisions Courts Conclusiveness of decisions of Court of Appeals within its circuit Courts Particular questions or subject matter Federal Courts Inferior state courts District Court for the Northern District of California is bound only by (1) opinions of the Supreme Court, (2) opinions of the Ninth Circuit, (3) opinions designated as precedential by the Federal Circuit as to matters of patent law, and (4) opinions of each state's highest court as to matters of state law. [7] [8] [10] Federal Civil Procedure Insurance In general; standard Under California law, a liability insurer owes a broad duty to defend its insured against claims that create a potential for indemnity. Federal Courts Inferior state courts Where a California high court has not decided a specific issue of California law, and the Ninth Circuit has not declared how it believes the California high court would rule, any intermediate California appellate court rulings on the point are generally entitled to great weight. Federal Civil Procedure Hearing and Determination [11] Insurance In general; standard Under California law, implicit in the rule that a liability insurer owes a broad duty to defend its insured against claims that create a potential for indemnity is the principle that the duty to defend is broader than the duty to indemnify; an insurer may owe a duty to defend its insured in an action in which no damages ultimately are awarded. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 2 Michael Taylor Designs, Inc. v. Travelers Property Cas...., 761 F.Supp.2d 904... [12] in underlying action prior to amendment of complaint to expressly allege claim for disparagement that was covered by Web Xtend Liability endorsement in insured's commercial liability policy, since very essence of injury alleged in original complaint was damage to reputation of supplier's goods by insured's allegedly infringing actions of offering inferior imitations of supplier's goods. Insurance In general; standard Insurance Pleadings Insurance Burden of proof Under California law, even though an insurer has a duty to defend only if it becomes aware of, or if the third party lawsuit pleads, facts giving rise to the potential for coverage under the insurance policy, the insured need only show that the underlying claim may fall within the policy coverage; the insurer must prove it cannot. [13] 5 Cases that cite this headnote [16] To extent that insured requested determination that commercial liability insurer was required to pay all attorney fee invoices generated by insured's independent counsel, in defending insured against underlying trade dress infringement and disparagement claims, insured's request was denied, on motion for summary judgment, since insured had not even attempted to establish absence of any triable issue of fact as to reasonableness of fees. Insurance Questions of law or fact Under California law, whether an insurance policy provides the potential for coverage and, thus, a duty to defend exists, is a question of law for district court to decide; such a determination is typically made by comparing the allegations of the complaint to the policy terms. 1 Cases that cite this headnote [17] [14] Federal Civil Procedure Insurance cases Insurance Pleadings Insurance Conflicts of interest; independent counsel Insurance Underlying defense costs Insurance Matters beyond pleadings After an insurer has agreed to, or been found obligated to, provide a defense to an insured, the insurer who wrongfully denied coverage may not rely on California law, permitting insurer to limit amount of fee reimbursement obligation for insured's independent counsel. West's Ann.Cal.Civ.Code § 2860. Under California law, an insurer's duty to defend does not depend on the labels given to the causes of action in the third party complaint; instead the duty rests on whether the alleged facts or known extrinsic facts reveal a possibility that the claim may be covered by the policy. 2 Cases that cite this headnote [15] Insurance Defamation or disparagement Underlying complaint's factual allegations against insured for purportedly infringing supplier's trade dress created possibility that insured would be found liable for disparagement of supplier's goods, triggering insurer's duty to defend insured, under California law, [18] Insurance Conflicts of interest; independent counsel Commercial liability insurer's obligation to reimburse insured for fees of independent counsel, incurred after underlying complaint alleging trade dress infringement was amended to expressly allege disparagement claim until © 2014 Thomson Reuters. No claim to original U.S. Government Works. 3 Michael Taylor Designs, Inc. v. Travelers Property Cas...., 761 F.Supp.2d 904... insurer's counsel took over insured's defense, was limited to panel rates, under California law, permitting insurers to pay insured's independent counsel at panel rates actually paid to insurer's attorneys in ordinary course of business in defending similar actions in community where claim arose or was being defended, even though insurer had refused to defend insured prior to amendment of original complaint to allege claim covered by policy. West's Ann.Cal.Civ.Code § 2860. 2 Cases that cite this headnote Attorneys and Law Firms *906 Andrew M. Sussman, David A. Gauntlett, James A. Lowe, Gauntlett & Associates, Irvine, CA, for Plaintiff. Matthew Clark Lovell, Sedgwick Detert Moran & Arnold, LLP, San Francisco, CA, for Defendant. Opinion ORDER RE CROSS–MOTIONS FOR SUMMARY JUDGMENT RICHARD SEEBORG, District Judge. I. INTRODUCTION This is an insurance coverage dispute. Plaintiff Michael Taylor Designs, Inc. (“MTD”), a furniture retailer, was sued in an underlying action for allegedly infringing the trade dress of one of its former suppliers by offering “cheap synthetic knockoffs” of that supplier's wicker furniture products. Defendant Travelers Property Casualty Company declined to defend MTD under a commercial liability policy it had issued, until after the complaint in the underlying action was amended to allege expressly a claim for “disparagement,” as well as trade dress infringement. In this action, MTD seeks a determination that Travelers had a duty to defend even under the original allegations of the underlying complaint. *907 The insurance policy at issue includes an endorsement entitled “Web Xtend Liability,” that expressly deletes a provision found in the body of the policy form that otherwise would have provided coverage for trade dress infringement, and instead promises coverage only where the insured has “disparaged” the goods, products, or services of another. The primary question presented in this case, therefore, is whether the factual allegations of the original complaint filed against MTD were sufficient to give rise to a duty defend, despite the claims having been couched in language of trade dress infringement rather than in terms of disparagement. In their cross-motions for summary judgment, MTD and Travelers agree that the material facts are not in dispute as to the central question; what remains is to decide which party is entitled to judgment in its favor given those undisputed facts. Because the facts alleged in the original complaint against MTD raised the possibility of a disparagement claim, thereby triggering a duty to defend, Travelers' motion will be denied, and MTD's will be granted, in part. MTD's request for an adjudication in its favor on certain issues relating to attorney fees and costs will be denied. II. BACKGROUND For many years MTD had a business relationship with furniture designer Ivy Rosequist, in which MTD acted as the exclusive sales agent for Rosequist's line of wicker furniture. In 2008, a dispute arose between MTD and Rosequist over MTD's plans to begin selling synthetic wicker products that Rosequist contended were unlawful copies of her designs. In March of 2008, Rosequist filed a two count complaint in this district against MTD, alleging breach of contract and violation of the Lanham Act. See Rosequist v. Michael Taylor Designs, Inc., C 08–1588 SBA (“the Rosequist action”). Rosequist's Lanham Act claim alleged, in essence, that MTD had distributed promotional materials to its customers that contained photographs of Rosequist's distinctive and highquality furniture. MTD pulled a “bait-and-switch” on its customers, however, by displaying in its showroom “cheap synthetic knock-offs” of Rosequist's products, running the risk that consumers would be confused and misled, as to the origin of the items on display. Rosequist claimed this conduct would “dilute and tarnish” her trade dress. MTD tendered defense of the Rosequist action to Travelers on March 31, 2008. By letter dated April 15, 2008, Travelers declined coverage, on grounds that “none of Rosequist's claims implicate any of the offenses enumerated in the definition of ‘personal injury’, ‘advertising injury’ or ‘web site injury’ ” in the insurance policy. Traveler's letter © 2014 Thomson Reuters. No claim to original U.S. Government Works. 4 Michael Taylor Designs, Inc. v. Travelers Property Cas...., 761 F.Supp.2d 904... specifically noted that the Web Xtend Liability endorsement expressly deletes the provisions found in the body of the general policy form entitled “Coverage B—Personal and Advertising Injury Liability” in their entirety and replaces them with language set out in the endorsement. Some ten months later, MTD, by letter dated February 27, 2009, re-tendered defense of the Rosequist action to Travelers. The retender letter included substantial legal argument that the Rosequist complaint stated a claim for trade dress infringement, and faulted Travelers for refusing to provide a defense, given that Coverage B in the body of the policy form expressly defined “personal and advertising injury” to include “infringing upon another's ... trade dress.” The re-tender letter appears to have been prepared without recognizing that the Web Xtend Liability endorsement is part of the policy, and that Traveler's letter denying coverage had pointed out that the endorsement deletes Coverage B entirely. The re-tender *908 letter relied exclusively on the assumption that Coverage B was in effect and explicitly provided for coverage of trade dress claims—it did not argue that the Rosequist complaint implicated a claim for disparagement that would be covered even under the Web Xtend Liability endorsement. 1 1 As part of its opposition to Travelers' cross-motion, MTD has submitted a letter dated March 9, 2009, that it contends was sent to Travelers and that presented, for the first time, the assertion that the original Rosequist complaint implicated a disparagement claim covered under the Web Xtend Liability endorsement. The March 9th letter appears to be an incomplete draft—it includes notes for further edits, and its substantive discussion largely repeats verbatim the trade dress analysis of the February 27, 2009 re-tender letter. The authenticating declaration hedges as to whether it actually was ever transmitted to Travelers. Travelers did not respond in writing to the re-tender letter. On October 21, 2009, an amended complaint was filed in the Rosequist action, which MTD immediately provided to Travelers. 2 The amended complaint includes a claim for relief entitled “Slander of Goods/Slander of Title,” which repeatedly asserts that MTD “disparaged the quality and origin” of Rosequist's goods. 2 The amended complaint substituted Rosequist's successor-in-interest as plaintiff, due to her intervening death. For convenience, this order will continue to refer to Rosequist and the Rosequist action, rather than to her successor and the present name of that action. On December 15, 2009, Travelers advised MTD that, based on the claims of the amended complaint, it would defend the Rosequist action, subject to a reservation of rights, and that it was appointing Ropers, Majeski, Kohn & Bentley to serve as MTD's counsel. Travelers stated that MTD would be reimbursed for the reasonable and necessary defense expenses its then-counsel incurred between tender of the amended complaint and the time the Ropers firm took over, as well as reasonable expenses incurred in the transition of counsel. The Ropers firm ultimately assumed responsibility of MTD's defense in the Rosequist action on January 12, 2010. III. LEGAL STANDARD Summary judgment is proper “if the pleadings and admissions on file, together with the affidavits, if any, show that there is no genuine issue as to any material fact and that the moving party is entitled to judgment as a matter of law.” Fed.R.Civ.P. 56(c). The purpose of summary judgment “is to isolate and dispose of factually unsupported claims or defenses.” Celotex v. Catrett, 477 U.S. 317, 323–324, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986). Here, as noted, on the primary issue of whether Travelers had a duty to defend under the allegations of the original Rosequist complaint, the parties are in agreement that no material facts are in dispute. The legal question, therefore, is which party is entitled to judgment in its favor on those facts. IV. DISCUSSION A. MTD's Motion for Leave to Submit Statement of Recent Decision On two occasions after this motion was heard, MTD filed a “statement of recent decision,” purportedly under the authority of Civil Local Rule 7–3(d), attaching a court ruling that had issued after the hearing. That rule, however, permits submission of newly-published authorities without prior court approval only, “[b]efore the noticed hearing date.” At some point, MTD apparently became aware of this limitation, and therefore seeks leave by a motion filed under Rule 7–11 to submit yet a third newly-issued decision that it contends is relevant to the issues presented *909 here. Specifically, MTD wishes to submit for consideration Hudson Ins. Co. v. Colony Ins. Co., 624 F.3d 1264(9th Cir.2010). Travelers © 2014 Thomson Reuters. No claim to original U.S. Government Works. 5 Michael Taylor Designs, Inc. v. Travelers Property Cas...., 761 F.Supp.2d 904... opposes the motion, arguing that Rule 7–11 cannot be used to seek relief where the issue is “otherwise governed” by another local rule. Travelers also contends that Hudson (and the two cases MTD previously submitted without first seeking leave), are not in fact relevant to the pending disputes. In turn, MTD objects to Travelers' opposition, noting that Rule 7–3(d) forbids a party from including any argument as to the relevance of a case it is submitting under a “statement of recent decision,” and complaining that it would therefore be unfair for the Court to consider the arguments made by Travelers that the cases it has offered are irrelevant. high court would rule, any intermediate state appellate court rulings on the point are generally entitled to great weight. 4 Neither of the first two cases MTD submitted after the hearing without seeking leave to do so satisfies these guidelines. The first was a state appellate decision that at best is cumulative, and which was designated as not citable under the rules of the court that issued it. The second, decided in this district, merely recites the general legal principles that were fully briefed and not disputed in this motion, and then applies those principles in a manner that breaks no new legal ground, on facts not sufficiently similar to those here to be enlightening. Thus, while both cases may tangentially support MTD's positions, neither advances the analysis such that party or court resources should have been expended to give them special consideration after the hearing. [1] [2] [3] The local rules are structured to deter an endless cycle of filings and counter-filings while preserving the Court's ability to render a decision that is fully-informed by any particularly germane legal authority that may emerge. To that end, Rule 7–3(d) permits statements of recent 5 decisions, submitted prior to the hearing in a good faith belief Similarly, any opposition to the motion should focus, to the extent possible, on why the proffered authority as to their relevance, without argument or counter-argument. does not meet the criteria for post-hearing consideration, Should an opinion so submitted warrant it, the Court may rather than arguing the merits. Because a party is entitled invite argument at the hearing, or even solicit further briefing. to present arguments in opposition to a Rule 7–11 After the hearing, in contrast, a party may only submit motion, however, MTD's objections based on Rule 7– additional authority upon obtaining leave of court. Contrary 3(d) to Travelers' opposition brief are not well-taken. to Travelers' argument, a motion brought under Rule 7–11 *910 [9] Here, attempting to honor the prohibition against is an appropriate vehicle for seeking such relief, because argument that applies when a party submits a statement of Rule 7–3(d) does not bar the submission of such cases; it recent decision under Rule 7–3(d), MTD did not explain why only requires court permission. Furthermore, Rule 7–11 is it believes Hudson is particularly relevant to the pending applicable because Rule 7–3 does not “otherwise govern” the issues. Hudson in fact appears consistent with the authorities procedure for obtaining that court approval. previously cited, and does not arise from so nearly-identical facts as to make it undisputedly controlling to the outcome [4] [5] [6] [7] [8] Although it is thereby permissible of this motion. Nevertheless, because Hudson represents the for a party to seek leave to submit additional, newly-released, most recent articulation by the Ninth Circuit of many of the authorities after a matter has been heard, it is a right that central principles implicated here, it was arguably appropriate should be exercised sparingly. If a decision is not an on-point, to call it to the attention of the Court. Accordingly, MTD's controlling precedent, 3 it must at least be a highly persuasive motion under Rule 7–11 for leave to submit Hudson is decision on an issue of particular importance, that it is not granted, and it has been considered. As the discussion below otherwise cumulative of the cases that have already been will reflect, however, the decision in this case does not depend submitted. 4 While any motion seeking leave to file additional on the holding of, or any language in, Hudson. authority after a hearing should still avoid arguing the merits to the extent possible, it should concisely explain why the criteria above is satisfied. 5 3 This court is bound only by (1) opinions of the Supreme Court, (2) opinions of the Ninth Circuit, (3) opinions designated as precedential by the Federal Circuit as to matters of patent law, and (4) opinions of each state's highest court as to matters of state law. Where a state high court has not decided a specific issue of state law, and the Ninth Circuit has not declared how it believes the state B. Traveler's duty to defend under the original Rosequist complaint [10] [11] [12] The California Supreme Court has held that “a liability insurer owes a broad duty to defend its insured against claims that create a potential for indemnity.” Horace Mann Ins. Co. v. Barbara B., 4 Cal.4th 1076, 1081, 17 Cal.Rptr.2d 210, 846 P.2d 792 (1993) (citing Gray v. Zurich Insurance Co., 65 Cal.2d 263, 54 Cal.Rptr. 104, 419 P.2d 168 (1966)). “Implicit in this rule is the principle that the duty © 2014 Thomson Reuters. No claim to original U.S. Government Works. 6 Michael Taylor Designs, Inc. v. Travelers Property Cas...., 761 F.Supp.2d 904... to defend is broader than the duty to indemnify; an insurer may owe a duty to defend its insured in an action in which no damages ultimately are awarded.” Montrose Chemical Corp. v. Superior Court, 6 Cal.4th 287, 24 Cal.Rptr.2d 467, 861 P.2d 1153 (1993). Even though “an insurer has a duty to defend only if it becomes aware of, or if the third party lawsuit pleads, facts giving rise to the potential for coverage under the insurance policy,” Lomes v. Hartford Fin. Svcs. Group, Inc., 88 Cal.App.4th 127, 105 Cal.Rptr.2d 471 (2001), “the insured need only show that the underlying claim may fall within the policy coverage; the insurer must prove it cannot.” Montrose, 6 Cal.4th at 300, 24 Cal.Rptr.2d 467, 861 P.2d 1153. • “Consumers are likely to be confused and will naturally assume that the knock-offs currently being displayed in Michael Taylor Design's showrooms are plaintiff's products.” • “Defendant's action, unless enjoined, will cause irreparable harm and injury to plaintiff and to consumers, in that it will substantially dilute and tarnish plaintiff's established trade dress and mislead consumers about the true origins and nature of the cheap synthetic knockoffs.” [Emphasis added]. Undoubtedly, at the time Rosequist's complaint was originally filed, her lawyers did not have a claim for [13] [14] “Whether an insurance policy provides [the] disparagement or trade libel at the forefront of their legal potential for coverage and, thus, a duty to defend exists, theories. Nevertheless, the very essence of the injury they is a question of law for the court to decide.” Lomes, were alleging was damage to the reputation of Rosequist's 88 Cal.App.4th at 132, 105 Cal.Rptr.2d 471. Such a products that would result from consumers encountering determination is typically made by comparing the allegations “cheap synthetic knock-offs” and believing them to be of the complaint to the policy terms. Id. at 132, 105 products manufactured and marketed by Rosequist. Travelers Cal.Rptr.2d 471. Importantly, the duty to defend, “does not offers two basic arguments as to why these allegations do not, depend on the labels given to the causes of action in the third in its view, suggest the possibility of a disparagement claim party complaint; instead it rests on whether the alleged facts that would give rise to coverage under the policy. or known extrinsic facts reveal a possibility that the claim may be covered by the policy.” Atlantic Mutual Ins. Co. v. First, Travelers contends that case law has unequivocally J. Lamb, Inc., 100 Cal.App.4th 1017, 1034, 123 Cal.Rptr.2d rejected the notion that facts constituting trade 256 (2002) (emphasis in original). dress infringement, standing alone, can ever constitute disparagement. Relying first on a patent infringement case, [15] With these general principles, MTD and Travelers Travelers asserts that the very nature of a claim based on are in agreement. They also concur that under the Web imitation of another's product forecloses any disparagement. Xtend Liability endorsement of the policy issued to MTD, “It does not follow that because an entity imitated the design it was entitled to a defense if the factual allegations of of a product, it is, therefore, disparaging it. In point of fact, it's the original Rosequist complaint created a possibility that it quite the opposite-as has been oft said: imitation is the highest would be found liable for “disparagement”—defined in the form of flattery.” Homedics, Inc. v. Valley Forge Ins. Co., 315 endorsement as, “[o]ral, written or electronic publication of F.3d 1135, 1142 (9th Cir.2003). There was no suggestion in material that slanders or libels a person or organization or Homedics, however, that the defendant had ever advertised disparages a person's or organization's goods, products or its “imitation” products in a way that would lead consumers services.” The issue, then, is whether the original Rosequist to believe that they were the originals. Thus, the imitation complaint implicated such a claim. in Homedics indeed could only have been “flattery” that in no way reflected badly on the reputation of the plaintiff's The complaint alleged: products. • “The promotional materials widely circulated by Michael Taylor Designs, Inc. for the patrons of Westweek includes [sic] photographs of [Rosequist's] actual furniture (which Michael Taylor Designs, Inc. has removed from its showroom and is no *911 longer selling), compounding the high risk that customers will visit Michael Taylor Designs, Inc. looking for [Rosequist's] furniture, only to be unknowingly steered instead to cheap imitation knock-offs.” [Emphasis added]. Travelers also lays heavy emphasis on Aetna Cas. & Surety Co., Inc. v. Centennial Ins. Co., 838 F.2d 346 (9th Cir.1988), in which, as here a defendant had been accused of trade dress infringement. As opposed to this case, however, in Aetna there were no allegations in the underlying complaint that the infringer was damaging the reputation of the plaintiff's goods by passing off copies of inferior quality. 838 F.2d at 352. Moreover, as described in Aetna, the “gravamen” of © 2014 Thomson Reuters. No claim to original U.S. Government Works. 7 Michael Taylor Designs, Inc. v. Travelers Property Cas...., 761 F.Supp.2d 904... the underlying claims against the alleged infringers was “that they ‘palmed off’ [the plaintiffs'] products as their own.” 838 F.2d at 351 (emphasis added). Here, in stark contrast, Rosequist's original complaint made clear that her charge was that MTD was leading people to believe its “cheap synthetics” were Rosequist's own products. Accordingly, while Travelers' reliance on Aetna is understandable, given language in the opinion implying that copying the goods of another and disparagement are simply disparate wrongs, it does not stand as clear authority that advertising an inferior item as if it were the product of another invariably falls outside disparagement. Similarly, in Microtec Res. v. Nationwide Mutual Ins. Co., 40 F.3d 968 (9th Cir.1994), the court cited Aetna in concluding that an alleged software pirate had not disparaged the quality of the purportedly stolen code by selling it as its own. The fact that such conduct, akin to reverse *912 palming off, carried no connotation that the plaintiff's code was of poor quality, has little instructive value here. Because Rosequist was expressly alleging that the reputation of her goods was harmed by MTD's conduct, the mere fact that it was labeled as trade dress infringement does not preclude the possibility of a disparagement claim. Traveler's second basic argument is that the original Rosequist complaint at most alleged conduct with a potentially negative effect on consumer perceptions, not “oral, written or electronic publication of material” containing disparaging statements about Rosequist's furniture. While the question is somewhat close, this contention rests on an overly restrictive reading of the complaint. To be sure, the primary “publications” described in the complaint did not, in and of themselves, constitute disparagement. Marketing brochures containing pictures of Rosequist's actual products cannot be said to impugn the quality of her furniture, standing alone. The complaint, however, explained that the alleged purpose of those brochures was to entice customers interested in Rosequist's products into MTD's showrooms, where they would then be “steered instead” to the imitation products. The term “steered” fairly implies some further statements, presumably oral, were being made by MTD personnel to convey the information that the imitation products were the Rosequist furniture depicted in the brochures. 6 6 Elsewhere the complaint alleged that customers would “naturally assume” the imitations were Rosequist's products. The allegation that some customers might reach the same conclusion even absent additional “steering” statements, does not permit the steering allegation to be disregarded. While Travelers' decision to extend coverage under the amended Rosequist complaint cannot be used as an admission that it was obligated to provide coverage under any complaint containing the same basic facts, a comparison of the two complaints is nonetheless instructive. The amended complaint may have articulated the new legal theory of “Slander of Goods,” and liberally sprinkled the term “disparagement” throughout, but it did so without adding substantially new or different allegations as to the factual circumstances, or fundamentally altering the nature of the injury being alleged. The express “disparagement” in the amended complaint arises from consumers allegedly being led to believe that Rosequist had designed and was distributing the “cheap synthetic knock-offs” displayed in MTD's showrooms. The only factual change of any note was the expansion of the somewhat vague term “steered,” into “sales employees orally told potential customers....” Making this one point explicit rather than implicit, however, does not represent a distinction of significant import. 7 Accordingly, even the factual allegations of the original Rosequist complaint were sufficient to reveal the possibility of a covered claim, and Travelers had a duty to provide MTD a defense from the time that complaint was tendered. 8 7 Travelers also points to allegations in the amended complaint that MTD's marketing brochures and website “disparaged” Rosequist's products by depicting the actual goods. Although Travelers may not have been entitled to disregard those conclusory statements when making its coverage decision on the amended complaint, they added nothing of substance to the question of whether the marketing materials contained disparaging statements. 8 MTD argues that Travelers' duty to defend also arose from “extrinsic evidence” made available in the re-tender letter in February of 2009, but it has failed to explain how that purported extrinsic evidence added anything material beyond what was alleged in the complaint. In light of the conclusion that the duty to defend arose from the complaint itself, further consideration of the argument is unnecessary. MTD also offers a separatelyheaded argument that it is entitled to coverage from the date of tender of the original complaint under what it labels a “relation-back doctrine.” The cases it cites in support of this contention, however, stand only for the © 2014 Thomson Reuters. No claim to original U.S. Government Works. 8 Michael Taylor Designs, Inc. v. Travelers Property Cas...., 761 F.Supp.2d 904... unremarkable proposition that if an original complaint gives rise to a duty to defend, the obligation dates to the tender of that complaint. As MTD does not appear to be making the untenable argument that an insured is entitled to coverage from tender of an original complaint even where coverage is triggered only by an amended complaint, its invocation of a “relation-back” concept is unnecessary. *913 C. Enforceability of the Web Xtend Liability endorsement In its opposition to Traveler's cross-motion, MTD belatedly raises an argument that the Web Xtend Liability endorsement should be deemed unenforceable because Travelers did not provide adequate and conspicuous disclosure that the endorsement eliminates the coverage for trade dress infringement claims listed in the body of the policy form. It may not be a model of clarity to remove coverage for one well-established and common type of potential liability through an endorsement that is titled and otherwise gives the appearance of being an attempt to provide additional coverage or clarification in the internet sphere. All of the authorities on which MTD relies, however, involve situations where an insurer attempted to limit coverage in a renewal policy without giving adequate notice that the insured would receive less than under the original policy. Here, there is no dispute that the Web Xtend Liability endorsement was part of the policy package originally offered to, and accepted by, MTD. Accordingly, while the issue is largely mooted by the conclusions above, MTD has failed to establish that the Web Xtend Liability endorsement should be held unenforceable as a matter of law. 9 9 The apparent practice of providing policy holders with pages and pages of provisions that may or may not be in force, depending on what endorsements apply, is not to be commended. Given current technology, there would appear to be little practical impediment to preparing customized policy documents for each policy holder that either omit deleted verbiage entirely or plainly identify it as having been removed by endorsement. Imposing a requirement that insurers do so, however, is a matter for legislative or regulatory consideration, contrary to the implication of MTD's request for a judicial declaration of unenforceability. D. Attorney Fees and Interest [16] MTD's motion also seeks an adjudication that it is entitled to reimbursement for the attorney fees it incurred from the inception of the Rosequist action until the Ropers firm actually assumed its defense on January 12, 2010. The precise relief MTD seeks is unclear—on the one hand it appears to acknowledge that it is at most entitled to recover reasonable attorney fees, but on the other it seems to be requesting a ruling that Travelers must simply pay all the attorney fee invoices MTD's counsel generated (and prejudgment interest thereon), without any further examination of whether the claimed fees were reasonable and necessary to MTD's defense. To the extent MTD is requesting a determination that Travelers must pay the amounts actually invoiced, its motion is denied, because it has not even attempted to establish the absence of any triable issue of fact as to the reasonableness of the fees. Given the conclusion that Travelers' duty to defend arose from the original Rosequist complaint, it follows that MTD is entitled to reimbursement of the attorney fees it reasonably and necessarily incurred between the time it tendered that complaint, and October 21, 2009, when the amended complaint was filed and provided to Travelers. While Travelers disputes *914 that its duty to defend arose from the original complaint, it does not appear to challenge this proposition. [17] The remaining dispute is whether Travelers is entitled to rely on California Civil Code § 2860 to limit the amount of its fee reimbursement obligation between October 21, 2009 when the amended complaint was tendered, and January 12, 2010, when the Ropers firm took over the defense. Section 2860 permits insurers to pay an insured's independent counsel so-called “panel rates”—those rates “actually paid by the insurer to attorneys retained by it in the ordinary course of business in the defense of similar actions in the community where the claim arose or is being defended.” MTD is correct that an insurer who wrongfully denies coverage may not rely on section 2860 after the fact, once it has agreed to—or been found obligated to—provide a defense. Travelers, however, is not contending that it is entitled to the benefit of section 2860 for the fees MTD incurred before October 21, 2009. [18] Travelers is correct that it is entitled to the benefit of section 2860 as to the fees incurred by MTD's independent counsel after October 21, 2009. See Karsant Family Ltd. Partnership v. Allstate Ins. Co., 2009 WL 188036, *5 (N.D.Cal.2009) (finding provisions of section 2860 applicable to independent counsel fees after assumption of defense, notwithstanding prior refusal to defend). MTD complains that Travelers failed to reference section 2860 when it advised that it was providing coverage and that © 2014 Thomson Reuters. No claim to original U.S. Government Works. 9 Michael Taylor Designs, Inc. v. Travelers Property Cas...., 761 F.Supp.2d 904... it would reimburse fees incurred until the Ropers firm took over. That argument is unpersuasive, as Travelers expressly advised MTD that section 2860 would apply when it acknowledged receipt of the amended complaint. Once Travelers accepted the defense, its only contractual and statutory obligation was to provide a defense at “panel rates,” whether that happened to be through a law firm of its own choosing or counsel previously employed by the insured. Accordingly, while there might be an argument that Travelers should not be entitled to the benefits of section 2860 until it actually communicated to MTD that it was assuming the defense (rather than retroactively to the date of tender), MTD has not presented such a contention and it will not be decided here. To the extent that MTD seeks an adjudication that Travelers may not rely on section 2860 at all, its motion is denied. amount of attorney fees, its request for a determination that it is entitled to prejudgment interest is rejected as premature, at best. V. CONCLUSION Travelers' motion for summary judgment is denied. MTD's motion is granted insofar as it seeks an adjudication that Travelers' duty to defend arose upon tender of the original Rosequist complaint, and that it is entitled to reimbursement of the reasonable and necessary attorney fees it incurred between that date and October 21, 2009. MTD's motion is otherwise denied. The parties shall appear for a Case Management Conference on February 24, 2011, at 10:00 a.m. IT IS SO ORDERED. Finally, in light of the conclusion that MTD has failed to show it is entitled to reimbursement of any particular dollar End of Document © 2014 Thomson Reuters. No claim to original U.S. Government Works. © 2014 Thomson Reuters. No claim to original U.S. Government Works. 10