MACLEAN | SCHECTER
CUSTOM DESIGN, ENGINEERING & PRODUCTION OF
DREAMFUTURES CONTRACTS, SECURITIES & MARKETS
Coming Soon: dreamstore.me, Billionaires,
Rock Stars and more
By Alex Schecter, Chief Executive Officer
It’s not Gone With The Wind, but there’s probably a moment there somewhere –
Banksy, Exit through the Gift Shop
It is not exactly the trailer for Star Wars  but I wanted to share
some significant news items since my last Letter (How to Give
Away $10 Trillion), the first of many upcoming trailers and
advertisements for dreamstore.me and the development of the
DreamFutures market with our friends, colleagues and clients.
Furthermore, I will incur apparent
blasphemy (at least to Star Wars fans and
those of my generation who were children
or young adults, even if at heart, in the 70s)
when I tell you that despite being a humble
trailer relative to Star Wars, the news that
the dreamstore.me preview foretells is
much more significant to the world than
all Star Wars movies put together.
Click to view on VIMEO
COMING SOON TRAILER #1
dreamstore.me
www.macleanschecter.com
Ahead of schedule: dreamstore.me
When we first launched MacLean | Schecter less than a year ago,
I made a presentation to my investors which included our 5-year
business plan. As a few of us with prior start-up experience
know, some projected milestones end up taking place later and
at a higher cost than originally planned. Most likely, our venture
will be no exception in some areas. However, we have been able
May, 2015
(c) copyright MacLean | Schecter
As with any trailer, it is certainly not the
same as watching the full movie. We
are not able to share with you “the full
movie” yet, due to strategic, technical
and legal reasons. However, I can
share enough to make it useful to those
interested – hopefully many of you.
to attract a high-quality team, service providers who have become investors in the
company, and a forward-thinking legal counsel who, along with the necessary dose
of hard work, will allow us to execute a key part of our strategy faster and at a
fraction of the originally envisioned cost. This will allow us to bring to market some
very valuable capabilities, products, and transactions that we had envisioned would
only materialize by our third or fourth year of operations: Most importantly, the
launch of dreamstore.me, an online platform that provides the ability for common
folks all over the US (and hopefully everywhere in the future) to digitally “Issue”
their own DreamFutures, even for small amounts.
Like an iTunes Store for Dreams
This is, in a nutshell, one way to describe
dreamstore.me: When you pre-order
a movie on iTunes, you place an order
but you only pay for it if and when it
is delivered to your computer. Now
imagine the same store, but instead of
ordering Movies you are able to place a
Purchase Order for Dreams for a Better
World… and likewise, you only pay for
them when those dreams are delivered
to you as Realities. Even better, unlike
movies from iTunes that you can only
watch in pre-approved devices and you
can’t easily share, these Dreams benefit
you and everyone around you.
Click to view on VIMEO
COMING SOON TRAILER #2
dreamstore.me
Making you as powerful and influential
to have a positive impact in the world
as a Billionaire or a Rock Star
In the last few months (and my colleague
Guillermo tells me it has been happening
to him for years) I have become
somewhat puzzled by the vast amount
of people who tell me “your business is
great, you should talk to Bill Gates, or
such and such billionaire, rock star or
Click to view on VIMEO
famous actor”. Here is the thing: With
COMING SOON TRAILER #3
dreamstore.me, we aim to make YOU the
dreamstore.me
“billionaire”, YOU “the famous rock star
or famous actor”! The instant you issue
a DreamFuture via dreamstore.me you will have immediate impact on the very
“Impossible Dream” that you truly want to transform into a reality. Rather than
explaining too much about it right now, you will be able to experience it yourself
MACLEAN | SCHECTER
CUSTOM DESIGN, ENGINEERING & PRODUCTION OF
DREAMFUTURES CONTRACTS, SECURITIES & MARKETS
very soon through dreamstore.me In the meantime remember one of the tools
that we use as a reality-check to determine whether a DreamFuture or any other
“innovative” instrument has a positive social impact: the Bullsh#t-o-meter.
Brutally Powerful, Simple & Positive: Scoring Zero in the Bullsh#t-o-meter
To make sense of things in a world of endless words, nouns and labels assigned
to actions or products, such as “charitable”, “philanthropic”, “corporate social
responsibility”, “social impact investments”, “values-based investments” and so
on… we developed a sort of litmus test (the Bulsh#t-o-meter) to figure out whether
someone is talking about a DreamFuture - as we define it, a Brutally Powerful
Simplicity for the Issuer and his/her Society. This test consists of just a few basic
questions, (i) Does the Dream reflect the will of the people (is it a non-partisan/
non-controversial goal)? (ii) Does Issuing the DreamFuture bring new awareness
to the Goal? (iii) Does Issuing the DreamFuture unearth net new capital to be
invested in transforming the Dream into a Reality? (iv) Does this lead to net new
jobs and talent and/or infrastructure to be focused exclusively in transforming the
Dream into a Reality? (v) Does it help create a virtuous cycle? Our objective
is for dreamstore.me to offer an open platform for MacLean | Schecter-designed
DreamFutures, and for those designed by the Store’s users, as long as they score
zero in the Bullsh#t-o-meter.
Kindness USA 2026, End of Chronic Homelessness 2026, Chesapeake Bay
Restoration, a Cure for Alzheimer’s and more
We are thrilled to have signed an exclusive partnership with a world-class
Independent Calculation Agent to develop the Indices to which the first
MacLean | Schecter DreamFutures will be linked to. And despite the fact
that MacLean | Schecter and dreamstore.me will have an open architecture
model towards Independent Calculation Agents and metrics organizations, this
organization decided to also invest in us and own a minority stake in
MacLean | Schecter LLC.
We are not able to disclose all the DreamFutures that are on the “production line”
yet, but we are very excited to announce the preliminary titles of a few that are
public. A few, like Kindness USA 2026 (imagine an America where everybody
cares deeply about each other) may sound “non-traditional” (after all, there is no
US Department of Kindness or Companies that “produce kindness” – at least not in
those words - or do most people have a clear or consensus definition of the word for
MACLEAN | SCHECTER
CUSTOM DESIGN, ENGINEERING & PRODUCTION OF
DREAMFUTURES CONTRACTS, SECURITIES & MARKETS
that matter). However, I am delighted to have it among the first featured Dreams
in dreamstore.me, along with others that may seem more “concrete” like Ending
Chronic Homelessness in the USA by 2026; a Thriving, Environmentally Restored
Chesapeake Bay; Education to the Power of N; Americans Represented 2026
- An America where all people feel properly represented by their Governments;
Finding a Cure for Alzheimer’s; and many more along the topics of justice,
opportunities for people to thrive, financial stability, poverty reduction/wealth
creation, healthcare, infrastructure and others. These Dreams/Goals come from
conversations with real people and are being framed with careful thought, even
if some sound unconventional to many. We can’t wait to hear from more and
more people and to fill the “shelves” of the Store with new, exciting and impactful
products.
Please remember, DreamFutures, and the capital that will ultimately be raised
through them do not aim to reinvent the wheel and/or create “yet another
organization” and even more redundancies. Stated in another way, for example, if
your organization is in the “business” (whether for-profit, non-profit, government,
or else) of achieving a specific Dream, the launch of a DreamFuture means that net
new capital and net new resources may become available to you and others aligned
with the same socially-impactful goal.
Launch date of dreamstore.me scheduled for late summer/ early fall; live
previews already happening. Contact us if interested
We expect the official opening of dreamstore.me to occur in late summer/early
fall, while we fine-tune technical and legal aspects. We plan to unveil the Store
through some live events across the US, and we are currently holding some limited
live previews in New York City (some other cities to be announced soon). We will
be delighted to hear from you if you are interested in participating.
OTHER NEWS
Three new key Shareholders, Partnerships and Service Providers
Things are moving forward robustly behind the scenes, never fast enough
relative to my wishes, but robustly nevertheless. The technology infrastructure of
dreamstore.me is being developed by a superstar who not only developed a major
app already massive in the US but who believes in our business to the extent that
he decided to provide his expertise and hands-on work in exchange for a minority
equity participation in the company. (Similar to the first already mentioned
Independent Calculation Agent).
Last but not least, we signed an exclusive partnership with the founder of a studio with
more than thirty years of experience in cartoon animation (you may be wondering
why we need a cartoonist – who has literally animated Mickey Mouse, Winnie the
Pooh and other wonderful characters – but that I will leave for another letter ).
MACLEAN | SCHECTER
CUSTOM DESIGN, ENGINEERING & PRODUCTION OF
DREAMFUTURES CONTRACTS, SECURITIES & MARKETS
Our capital allocation remains focused on building and promoting dreamstore.me,
stocking it with an inventory of high quality “Dreams for Sale”, and ensuring the
quality of the relevant Indices. We believe that this is the right formula for strong
value creation. A pretty corporate website and a PR firm in charge of our press
releases will come at the right time.
New Headquarters and office space, always ready
for expansion and exceptional talent
We left the nostalgic feeling of being a “garage
operation”, conducting long meetings in cafés across
the country, and borrowing space in luxurious offices
for an extremely practical office space on Madison
Avenue in New York City. We are now members of the
WeWork community, which gives us the operational
and financial flexibility to grow from 10 to 100 people
almost instantaneously while avoiding long term fixed
cost commitments. Furthermore, our new location
gives us access to office space not only in several cities
across the US but also around the world. It also helps
us keep our eyes open to exceptional human capital and partnership opportunities.
And last but not least, we are thrilled to be surrounded by hundreds (thousands if
we include all WeWork offices) of entrepreneurs, start-ups, and innovators, who
feed into the feeling of helping the world develop for the better.
Until next time,
Alex Schecter
Chief Executive Officer
MacLean | Schecter LLC
Alex@MacLeanSchecter.com
MACLEAN | SCHECTER
CUSTOM DESIGN, ENGINEERING & PRODUCTION OF
DREAMFUTURES CONTRACTS, SECURITIES & MARKETS