Fashionizer Couture Uniforms launches full uniform programme for Four Seasons Resort
Dubai at Jumeirah Beach
Fashionizer Couture Uniforms is delighted to announce that it has completed its first major project
for Four Seasons Hotels and Resorts, Four Seasons Resort Dubai at Jumeirah Beach.
The UK design company provided a full range of uniforms across the hotel, restaurants, bars, pool
and spa in time for the resort’s launch in November 2014.
Designed in line with Four Seasons’ vision and the resort’s luxurious environment, Fashionizer has
created more than 50 different looks, 90 new styles and produced more than 6,000 garments. The
collection ranges from doorman, concierge and front-of-house to four different restaurant concepts
and roof-top nightclub. It also incorporates provision for both indoor and outdoor service, including
housekeeping, pool, beach and spa.
All fabrics were chosen to fit in with the colour palette and to address the climatic conditions in
Dubai. The uniforms reflect the fashionable, glamorous image of the Four Seasons resort while
taking into account the diversity of each department’s requirements and referencing the character
of each outlet.
This starts with first impressions: the valet staff have cool, crisp cream polo shirts trimmed and
teamed with turquoise accessories that reference the colour of the sea. Once inside, the turquoise
palette is complemented by opulent gold, which is picked out in the embroidery detail of the
bellboy’s uniforms.
Each restaurant has its own identity: the Suq restaurant uniforms reflected the modern design with
accents of orange, whereas the Sea Fu fine dining restaurant with a poolside terrace required
different looks for day and night: vibrant blue and crisp, smart black.
For the Hendricks bar we designed luxurious gold patterned jackets that are in keeping with its
‘gentleman’s club’ feel. The Shai tea lounge required a more subtle look, interpreted in jacquard
cream dresses and waistcoats, whereas we used midnight blue to capture the glamorous, heady
atmosphere of the Mercury rooftop bar which overlooks the Dubai skyline.
The contract also included fitting and alteration of all uniforms for 550 staff onsite in Dubai. As a
global resort, Four Seasons recruits staff from all over the world, and was therefore seeking a
supplier who could design and fit uniforms for a wide variety of body shapes and heights.
Fashionizer Managing Director Debbie Leon said: “It has been a great pleasure to work so closely and
productively with the resort team in Dubai. New openings bring their own challenges – not least that
we have had to provide uniforms for a very diverse staff many of whom had not then been recruited
– but it is a challenge that we have relished. We have been able to draw on all our design, technical
and management skills to resolve all the issues.“
Four Seasons has nearly 100 luxury hotels and resorts worldwide and has an established reputation
for providing high levels of service for its guests in elegant surroundings. Simon P Casson, Four
Seasons Resorts Regional Vice President and General Manager said: “Debbie and her team are
driven, hands on, engaged and dually focused on quality and budget. They challenge the process and
ask smart questions and are on top of the follow-up and detail required to drive the processes
forwards. We have ended up with some chic and creative uniforms and it has been a great and
positive experience to partner with Debbie and the team at Fashionizer to achieve this result.”
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About Fashionizer
Fashionizer is an award-winning company that specialises in the supply of high-quality uniforms for
exclusive hotels, luxury spas and resorts. Founded in 1993, it offers the full range of services from
design to consultancy, manufacture and delivery. Fashionizer’s focus on bespoke designs is
complemented by an extensive range of high-quality stock hotel and spa uniforms in natural fibres.
All fabrics are sourced in Europe, where the company also manufactures its garments. Since its
launch more than 20 years ago, Fashionizer has designed and supplied uniforms for hotels and spas
in more than 40 countries, including a large number of new openings, and has an established
international five-star client list.
The company has a commitment to sustainability and its specialist spa division, Fashionizer Spa, is
the only international supplier of organic spa uniforms that is able to distribute to locations
worldwide.
For further information about Fashionizer and high resolution pictures please contact:
Dorota Ziolkowska accountmanager@fahionizer.com Tel: 44 208 995 0088
www.fashionizer.com www.fashionizerspa.com
Image 1:
Caption: Creating uniforms that complement the interior of each part of the resort was part of the
brief. This picture shows a waitress in the resort’s Cafe Suq
Image 2:
Caption: Uniforms for the reception area reflect the stylish entrance of the resort
Image 3:
Caption: Five-star clubs need five-star uniform designs. The Mercury roof-top nightclub and bar,
which overlooks the Dubai skyline is no exception
Image 4:
Caption: Shai Salon lobby lounge hostess
Image 5:
Caption: The bellman’s uniform captures the flavour of Dubai through the fine embroidered detail
Image 6:
Caption: The management and administrative staff at Four Seasons Dubai were drawn from all
points of the globe. Uniform designs needed to take account of a wide diversity in body shapes
and heights