Fashionizer designs uniform programme for Four Seasons for luxury

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Fashionizer designs uniform programme for Four Seasons for luxury new resort in Dubai
Fashionizer is delighted to announce that it has designed, manufactured and delivered the uniforms
for the prestigious new opening of Four Seasons Resort Dubai at Jumeirah Beach.
The company has provided a full uniform programme for Four Seasons, including spa, salon and pool
and beach staff in time for the luxury resort’s launch in November.
Designed in line with Four Seasons’ vision and the resort’s luxurious environment, the uniform
programme reflects the fashionable, glamorous image of the Four Seasons brand while reflecting the
specific character of the resort’s location in Dubai.
For the spa uniforms Four Season have chosen Fashionizer Spa’s newly launched linen-rich fabric
collection, with reception staff in cream and therapists in black. The linen-rich collection is made in a
stylish, smooth fabric with Lycra®, and is finished with Silverplus, a treatment which has special
antibacterial properties to ensure uniforms stay fresh and odour-free and is especially suitable for
high-temperature environments.
Pool and beach staff needed a relaxed, yet identifiable look, and Fashionizer designed cotton shorts
and loose cotton shirts for both male and female staff in crisp pale blue and wheat, echoing the
white sandy beach and seaside location.
Fashionizer also provided full accessories, including monogrammed baseball caps and shoes.
The contract also included fitting and alteration of all uniforms for 550 staff onsite in Dubai. As a
global resort, Four Seasons recruits staff from all over the world, and was therefore seeking a
supplier who could design and fit uniforms for a wide variety of body shapes and heights.
Fashionizer Managing Director Debbie Leon said, “Our new linen-rich fabric with Silverplus
treatment is perfect for Dubai, where temperatures are regularly in the mid to high 40s. We were
delighted to be able to incorporate this new product into the uniform programme for Four Seasons.”
Simon P Casson, Four Seasons Resorts Regional Vice President and General Manager said: “Debbie
and her team are driven, hands on, engaged and dually focused on quality and budget. They
challenge the process and ask smart questions and are on top of the follow-up and detail required to
drive the processes forwards.
“We have ended up with some chic and creative uniforms and it has been a great and positive
experience to partner with Debbie and the team at Fashionizer to achieve this result.”
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About Fashionizer
Fashionizer is an award-winning company that specialises in the supply of high-quality uniforms for
exclusive hotels, luxury spas and resorts. It offers the full range of services from design to
consultancy, manufacture and delivery. Fashionizer’s focus on bespoke designs is complemented by
an extensive range of high-quality stock spa and hotel uniforms in natural fibres.
Fashionizer Spa is a spa uniform specialist and the only international supplier of organic spa
uniforms, able to distribute to locations worldwide. Its uniforms are created specifically for the spa
environment using a proprietary fabric (CPF ™). All fabrics are sourced in Europe, where the
garments are also manufactured. The company has a commitment to sustainability.
Image 1:
Four Seasons Dubai Spa Uniform
Image 2:
Four Seasons Dubai Pool & Beach Uniform
Image 3:
Four Seasons Dubai Spa Uniform
For further information about Fashionizer and high resolution pictures please contact:
Dorota Ziolkowska accountmanager@fashionizer.com Tel: +44 208 995 0088
www.fashionizer.com www.fashionizerspa.com
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