September 13-15, 2012
Cornell University and Greater Ithaca Activities Center (GIAC)
ABOUT
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WIFI AT CORNELL
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Plenary I: Business Model Generator
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Finding Support Networks
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during the institute and after you leave.
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Reception
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Plenary 2: The Promise of Social Entrepreneurship:
Creating a Local Economy that Works for Everyone
(free and open to the public)
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Friday September 14
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Breakfast and Check-in
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Plenary 3: “Story Telling: Leading People into the Future.”
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Ideas become alive when others adopt them. Leaders need to tell stories that invite people to join
movements and incite action. In other words they need to tell stories that change the world.
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Plenary 4: Finding the Right Legal Framework: What are the options for
mission-driven ventures?
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O#'.-$&K+#/$#+.&*+(<&`/33-+&`#'-+B
!"#$%&"'()*+%+,)-./%0#&)*1%)*2"#03"(0)#%)&%$)-*%10++0)#4/*056#%56#(-*6%"+%"%76#68(%')*9)*"(0)#:%"%;)(4
&)*4<*)8(%')*9)*"(0)#%)*%+)16%)(,6*%.62".%6#(0($=%>0#/%)-(%?,"(%&"'()*+%$)-%+,)-./%')#+0/6*%0#%)*2"#030#2%
$)-*%10++0)#4/*056#%56#(-*6%&*)1%6@96*(+%0#%(,6%86./=A
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Working Session: Preliminary work on BMG in small groups
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and the sticky notes we’ve provided. Discuss your ideas and questions in small groups. Several consultants
will be on-hand to help.
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Working Lunch
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Session 2: Options for Structuring Mission Driven Enterprises
These are concurrent discussions (choose one):
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B+%"%#6?%',"*0("C.6%9*)F6'(%(,"(%0+%F-+(%+("*(0#2%)-(:%(,6%9*)'6++%)&%)C("0#0#2%&-#/0#2%"#/%"99.$0#2%&)*%
("@46@619(%+("(-+%1"$%+661%/"-#(0#2:%656#%9*),0C0(056=%B%2*6"(%)9(0)#%&)*%(,6+6%+1"..%)*2"#03"(0)#+%0+%()%
?)*G%?0(,%"%8+'".%+9)#+)*=%H6"*#%?,"(%8+'".%+9)#+)*+,09%)&&6*+I%C6#68(+%"#/%6@96'("(0)#+=%
!"#$%"&'+(1*'0(23456656()"%7$%"&'(2#'5%$%*+5+(
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to individuals who face barriers to employment. It operates small businesses both to offer employment
)99)*(-#0(06+%"#/%()%26#6*"(6%&-#/+%(,"(%,6.9%()%+-99)*(%0(+%?)*G=%H6"*#%1)*6%"C)-(%,)?%(,0+%#)#9*)8(%
has successfully developed several mission-related business units.
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^#2($&6#31&*+(<&>(<-,&6%#,-=(#+.2;&#$.&O#'.-$&K+#/$#+.&*+(<&`/33-+&`#'-+B
74J)*9)*"(0)#+%"*6%&)*49*)8(%C-+0#6++6+%(,"(%*61"0#%(*-6%()%(,60*%+)'0".%2)".+%(,*)-2,%"#%6@9.0'0(%+)'0".%
)*%6#50*)#16#(".%10++0)#=%K,6$%("G6%0#()%"'')-#(%(,6%0#(6*6+(+%)&%?)*G6*+:%(,6%')11-#0($%"#/%(,6%
6#50*)#16#(%?,0.6%".+)%1"G0#2%"%9*)8(=%>0#/%)-(%,)?%0(%?)*G+%&*)1%74')*9%9*"'(0(0)#6*+%"#/%"%.62".%
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6
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Worker, Consumer, and Community-owned Cooperatives
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e+--$2,#+&>((9-+#,/?-&`#+%-,o&#$.&m#+3&e+#"#<&*+(<&@3,-+$#,/?-2&4-.-+#3&>+-./,&G$/($B
A cooperative business is a legal entity owned and democratically controlled by its members. Learn more
about the possibilities this structure can offer and the many forms it can take from new and longstanding practitioners.
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Empowering Community Leaders and Those with Barriers to Work
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Initiative.
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9*)'6++%)&%')4'*6"(0#2%"%*0',:%0#(62*"(6/:%"#/%50(".%')11-#0($:%?,6*6%6M-0($%0+%"%/*056*%&)*%6')#)10'%
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‘natural leaders’ and those with barriers to work.
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Empowering Youth with the Knowledge and Skills to Become Social
Entrepreneurs
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awesome energy and unleash it on causes that young people care about? How do we empower youth
()?"*/+%1"G0#2%',"#26Q%P)?%'"#%?6%.6"*#%&*)1%(,61:%"#/%,)?%/)%?6%C6+(%')1C0#6%)-*%(".6#(+%()%')4
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ultants
Moving Relationships in Your Social Venture for Social Justice
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How can we bring the concepts of fair trade home to our farms and other social enterprises? We will
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and long term commitments that can change relationships and move a work place towards justice and
sustainability.
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Session 3: Co-creating Social and Economic Empowerment
These are concurrent discussions (choose one):
Creating a Diverse Board and a Diverse Workplace
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S#%)*/6*%()%*6".036%6M-0($%"+%(,6%/*056*%)&%6')#)10'%2*)?(,%"#/%(,*050#2:%+-+("0#"C.6%')11-#0(06+:%?6%
must look inward at the structure and relationships that comprise our own organizations. In this session
you will learn how to frame and develop internal diversity with the board and staff of your ventures.
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Session 4: Financial Sustainability
These are concurrent discussions (choose one):
Obtaining Local Investments, Loans, or Crowd-sourced Funding
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@3,-+$#,/?-2&4-.-+#3&>+-./,&G$/($o&#$.&m-$$-,"&67"3#,"-+;&*+(<&Y8@m6B
K,0+%+6++0)#%?0..%6@9.)*6%0##)5"(056%"99*)"',6+%()%"(("0#0#2%&-#/0#2%"#/%'"90(".%&)*%$)-*%+)'0".%56#(-*6:%
which circumvent the typical set of power relations determining wealth generation and accumulation.
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7
4Z:\@E
Holistic Approaches to Successful Grant Development
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:-;*#<(-(8%"&'(-#6(/=$$"%'*#<(>"=%(?-.=5+
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6/$03-=+((%&!-7"$(3(0'o&^#$&Z"(.-2JD(+<#$;&*+(<&6/3%&a#%o&5-23/-&@7%-+<#$;&*+(<&@3,-+$#,/?-2&
>+-./,&4-.-+#3&G$/($B
P)?%/)%$)-%/6(6*10#6%"%9*0'6%(,"(%*6R6'(+%$)-*%+)'0".%5".-6+%C-(%".+)%+-+("0#+%$)-%8#"#'0"..$Q%L,6#%$)-%
choose a supply chain that resonates with your environmental and social goals will you price yourself out
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9*)8(%1"*20#Q%K,0+%9"#6.%)&%+)'0".%6#(*69*6#6-*+%"#/%C-+0#6++%')#+-.("#(+%?0..%"//*6++%(,6+6%M-6+(0)#+%
and more.
Expanding Your Reach and Revenue Streams through Storytelling and
Relationship Building
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Do you want to build a strong and steady social venture from the start? Participate in this session and
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C-0./0#2:%"#/%?)*/4)&41)-(,%1"*G6(0#2%"#/%,"56%"%.)(%)&%&-#%/)0#2%0(=
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Session 5: Transforming Habits to Promote Ecological Sustainability
These are concurrent discussions (choose one):
Weaving Green Ethics into the DNA of Your Enterprise
Z((<&PXS;&Aie#'&D/7"(32($&*+(<&6)2,#/$#=3-&!(<9%/$2B&
E#50*)#16#(".%*62-."(0)#+%"#/%6#&)*'616#(%*"*6.$%0#+90*6%(*"#+&)*1"(0)#:%?,6*6"+%+,"*6/%50+0)#%"#/%')*6%
values can stimulate green solutions. Join this discussion circle to explore ways to build a moral culture in
your enterprise that supports taking responsibility for the ecological impacts of your activities.
Working for Food and Farm Justice
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Z(.(<2%'JK/2";&*+(<&D-A&Z((,2&>"#+,-+&67"((3o&#$.&83/F#=-,"&O-$.-+2($&*+(<&4((.&^)2,/7-&
>-+,/1-.&Y+(0+#<B
These panelists provide examples of how to transform power relationships and social norms so that our
food system tilts toward justice and equity.
Organizing Around Economic Growth and Ecological Sustainability in Rural
Areas
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communication to build bridges across social and ideological boundaries.
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End of the day check-in
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Friday Night: Optional networking dinner and drinks at one of the following
restaurants.
Northstar Pub:
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U6"(0#2%?0..%C6%0#%C"*%"*6"V%.6(%,)+(6++%G#)?%$)-%"*6%?0(,%(,6%>0#26*%H"G6+%U)'0".%E#(*69*6#6-*+,09%
Institute.
Bandwagon Brew Pub:
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Meet in the lounge area.
For drinks only:
The Westy:
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Saturday September 15
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Breakfast and Check-in
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Working Session
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be on hand to help out.
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Plenary 5: Transforming Habits within Privileged and Marginalized Groups
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'*6"(0#2%"%1)*6%F-+(%"#/%+-+("0#"C.6%6#(6*9*0+6=%L6%?0..%6@"10#6%,"C0(+%()%C*6"G%"#/%,"C0(+%()%'-.(05"(6:%
6@"10#0#2%)-*%96*+)#".%,"C0(+%"+%?6..%"+%0#+(0(-(0)#".%X,"C0(+A%(,"(%/)%#)(%9*)1)(6%6M-0($=
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Local foods lunch catered by GreenStar Cooperative Market
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Session 7: Co-creating Your Value Proposition
These are concurrent discussions (choose one):
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Cornell University.
Effective communication is a key leadership competency. In this session you will learn and practice
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Social Media for Social Change
Z((<&XMV;&Ai5/F&4/-3.&*+(<&,"-&>-$,-+&*(+&!+#$2*(+<#,/?-&@7,/($B
U)'0".%16/0"%0+%,6*6%()%+("$:%?,6(,6*%0(W+%&"'6C))G%)*%(?0((6*%)*%(,6%#6@(%C02%(,0#2=%K,0+%+6++0)#%&)'-+6+%
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.6++%)#%(,6%X,)?%()A%)&%-+0#2%(,6%()).+%"#/%1)*6%)#%(,6%X,)?%()A%)&%')11-#0'"(0#2%$)-*%16++"26%()%
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Understanding the Difference between Advocacy and Lobbying
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One avenue for Social Entrepreneurs to effect change is to take their message to political leaders. But
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lobbying and help you understand who can say what to whom.
Working Towards Collective Social Impact: What Will It Take?
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Collective Impact refers to the commitment of a group of important actors from across different sectors
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problems need a systemic approach that focuses on the relationships between organizations and the
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the complexity of the problem. But is it a feasible alternative? Join this discussion circle to consider the
promise and challenges of a collective impact approach.
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Session 8: Networks and On-Going Mentorship
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2)99(+,&#2&'()&=-0/$&,(&,#%-&#7,/($&($&-3-<-$,2&(*&'()+&$-A&=)2/$-22&<(.-3B&>"((2-&($-&(*&
,"-2-&0+()92&(+&7+-#,-&($-&(*&'()+&(A$B&&
These are concurrent discussions (choose one):
Support for Social Entrepreneurs Seeking Ecological Sustainability
Z((<&MSV;&Ai@$$#&m-33-2&*+(<&,"-&688D;&^(#$$#&e+--$&*+(<&e+()$.2A-33&>-$,-+&*(+&5(7#3&
4((.&#$.&4#+</$0;&#$.&83/F#=-,"&O-$.-+2($&*+(<&4((.&^)2,/7-&>-+,/1-.&Y+(0+#<B
/=$$"%'(C"%(:*++*"#76%*D5#()"%7$%"&'(?5#'=%5+
Z((<&MXP;&Ai83/2#&`/33-+Ja),&*+(<&6/$03-=+((%&!-7"$(3(0';&83.+-.&O#++/2&*+(<&-5#=;&#$.&5-23/-&
6,+-=-3&#$.&Y#)3&6,+-=-3&*+(<&6,+-=-3&>Y@B
/=$$"%'(C"%(!"#$%"&'(/",*-.(2#'%5$%5#5=%+(E0%"=<0()*+,-.(/$"#+"%+0*$
Z((<&XMV;&Ai@$%-&C-22-32&*+(<&>-$,-+&*(+&!+#$2*(+<#,/?-&@7,/($B
Support for Youth Social Entrepreneurs
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Action.
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Small group presentations on BMG Canvas
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9*"'(0'6%&)*%$)-*%#6@(%9*6+6#("(0)#%()%"%/)#)*:%0#56+()*:%9"*(#6*:%9"*(0'09"#(:%)*%').."C)*"()*=%
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Share out from small groups to entire group
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Closing –until next year!
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