Networking & IT Hardware Apple Inc. (NASDAQ: AAPL) COMPANY UPDATE Price Target Changes Estimate Changes Rating: Price: 12- Month Price Target: Previous Price Target: You Can't Keep a Good Apple Down; Raising Estimates and PT to $550 BUY $340.65 $550.00 $450.00 Market Data 52-Week Range: $190.25-$348.48 Shares Outstanding (MM): Average Daily Vol (000): ROE: Net Debt (MM): Market Capitalization (MM): Net Cash per Share: Tangible Book Value: Net Debt/Capital: 933.2 15,064 46.90% $(59,707.00) 317,895 $63.98 $57.23 (109)% Financial Data Fiscal Year: Sep 2010A Revenue (MM): $65,225 Previous Revenue (MM): 2011E 2012E $102,026 $118,745 $88,503 $102,410 EPS ProForma Q1 Q2 Q3 Q4 January 19, 2011 $3.67 $3.33 $3.51 $4.64 $15.15 EPS: Previous EPS: P/E ProForma: 22.5x EBITDA (MM): $19,412 Previous EBITDA (MM): Consensus: $14.55 Previous Consensus: $6.43A $5.13 $5.43 $6.37 $23.36 $19.01 14.6x $30,705 $25,252 $19.97 $18.11 $7.66 $5.63 $5.91 $6.87 $26.06 $22.53 13.1x $35,461 $30,750 $23.30 $20.77 Summary Apple Delivers Big Upside, and the Stock Has Plenty of Room to Run. Last night, Apple reported 1QFY11 sales of $26.74 billion, above our estimate of $24.17 billion, while pro forma EPS of $6.43 handily exceeded our $5.35 projection (Street was at $5.40). Despite Monday's news regarding Steve Jobs's medical leave of absence, we believe it will be difficult to keep Apple's stock from reaching new highs given the much stronger than expected quarter and outlook reported by the company last night. With the stock now trading at just over 11x our conservative CY11 EPS estimate (ex-cash), we believe there is plenty of upside left in the stock price, and we are raising our 12-month price target to $550.00. Margin Concerns to Subside With Big Upside in 1QFY11. During Apple's 4QFY10 earnings call, the company spooked the market with lower than expected margins, and investors were left wondering if this was the beginning of a trend as the company expands its portfolio. Apple proved this should not be a concern given last night's performance. Apple's 1QFY11 gross margin came in at 38.5% versus our 37.2% estimate, while operating margin of 29.3% was well above our 27.5% estimate. China Has Clearly Caught Apple Fever, With a Fourfold Sales Rise. During our trips to China in October and December, we highlighted the momentum Apple's products were gaining with Chinese consumers. Our observations were supported by Apple's commentary last night with revenue of $2.6 billion (~10% of sales) from Greater China during 1QFY11 and up 4x Y/Y and not far below the ~$3 billion in sales achieved for all of FY10. The iPad Ramp Is On, and iPhone Demand Overwhelms Supply. After a disappointing iPad performance in the September quarter, Apple experienced much stronger than expected iPad shipments in 1QFY11 that exceeded our forecasts, while the iPhone unit shipments came in line with our expectations and were held back by supply constraints, as we highlighted during our trips to China. For FY11, we are raising our iPhone unit forecast to 68.5 million (vs. 61.4 million) and increasing our iPad projection to 27.4 million (vs. 22.4 million). Apple's Momentum to Continue; Raising Estimates and PT. Apple provided a strong 2QFY11 outlook that calls for revenue of $22 billion (18% Q/Q revenue decline) with a pro forma EPS of $4.90. We are raising our 2QFY11 revenue projection to $22.75 billion from $19.73 billion and increasing our pro forma EPS estimate to $5.13 from $4.15. For fiscal 2011, we are increasing our revenue estimate to $102.0 billion from $88.50 billion and raising our pro forma EPS estimate to $23.36 from $19.01. With another strong quarter delivered by Apple and our increased estimates, we are raising our price target to $550.00 (from $450.00). See Risks and Valuation on page 6. Brian J. White , CFA (212) 906-7461; bwhite@ticonsec.com See last page of the report for Ticonderoga Securities LLC disclosures and positions in herein mention issuer New York Virginia California Boston 520 Madison Avenue, 4th floor NY, 10022 212-906-7600 www.ticonderogasecurities.com 6802 Paragon Place, Suite 401 Richmond, VA 23230 212-906-7501 www.ticonderogasecurities.com One Market Street Spear Tower, Suite 3636 San Francisco, CA 94105 www.ticonderogasecurities.com 125 Summer Street, 12th Floor Boston, MA 02110 (212) 906-7523 www.ticonderogasecurities.com Networking & IT Hardware January 19, 2011 Apple Delivers Big Upside, With Sales Surging 31% Q/Q Last night, Apple reported 1QFY11 sales of $26.74 billion, above our estimate of $24.17 billion (Street was at $24.42 billion), while pro forma EPS of $6.43 handily exceeded our $5.35 projection (Street was at $5.40). This performance was well above the company's 1QFY11 outlook that called for revenue of $23 billion and EPS of $4.80. We estimate that a lower tax rate and a higher than expected other income each added approximately $0.08 to EPS. Recall, we highlighted this holiday season as one to remember for Apple, and the company did not disappoint. Despite Monday's news regarding Steve Jobs's medical leave of absence, we believe it will be difficult to keep Apple's stock from reaching new highs given the much stronger than expected quarter and outlook reported by the company last night. With the stock now trading at just over 11x our conservative CY11 EPS estimate (ex-cash), we believe there is plenty of upside left in the stock price and are raising our 12-month price target to $550.00. During Apple's 4QFY10 earnings call, the company spooked the market with lower than expected margins, and investors were left wondering if this was the beginning of a trend as the company's expands its portfolio. Apple proved this should not be a concern given last night's performance. Apple's 1QFY11 gross margin came in at 38.5% versus our 37.2% estimate, while operating margin of 29.3% was well above our 27.5% estimate. As such, operating income of $7.83 billion was well above our estimate of $6.65 billion. With over 160 million cumulative iOS devices (iPhone, iPad, iPod touch combined) sold by Apple through the end of 1QFY11, combined with over 300,000 apps available (~9.9 billion downloads to date) and over 35,000 apps for the iPad, Apple remains well ahead of the competition with a digital ecosystem that no one can match, in our view. Additionally, Apple had 323 retail stores at the end of the December quarter, with an average revenue per store of $12 million and 75.7 million visitors hosted. iPad Shipments Beat Our Estimates, While iPhone in Line After a disappointing iPad performance in the September quarter, Apple experienced much stronger than expected iPad shipments in 1QFY11 that exceeded our forecasts, while the iPhone units shipments came in line with our expectations and were held back by supply constraints, as we highlighted during our trips to China. Apple sold 16.24 million iPhone units in 1QFY11 with revenue of $10.47 billion (up 19% Q/Q), essentially in line with our 16.22 million unit or $10.32 billion revenue projection. Apple's iPad sales came in at 7.33 million units (up 75% Q/Q) or $4.61 billion (up 65% Q/Q) and above our estimate of 5.95 million units or $3.91 billion. The channel inventory for iPhone was 3.5 million units in 1QFY11 or up 250,000 from 4QFY10. Apple continues to have a sizable backlog for the iPhone and highlighted that supply constraints limited its ability to sell additional units. Driven by channel expansion and to support increased sales, the channel inventory for the iPad was at 4-6 weeks (up 525,000), in line with the company's expectations. The ASP for iPhone was $625 in 1QFY11, up from $610 in 4QFY10. The iPhone is now available in 90 countries through 185 carrier relationships. We continue to be intrigued by the growth in the enterprise market for the iPhone. Apple mentioned that the iPhone was being deployed or piloted in 88 of the Apple Inc. 2 Networking & IT Hardware January 19, 2011 Fortune 100 in 1QFY11. Further, nearly 60% of the FT Europe 100 companies are also embracing the iPhone. Wells Fargo (WFC, $32.47, NR), Archer Daniels Midland (ADM, $33.72, NR), DuPont (DD, $49.70, NR), Staples (SPLS, $23.18, NR) and others were highlighted to have approved the iPhone for their employees. The ASP for the iPad was $600 in 1QFY11 vs. $645 in 4QFY10 as Apple expanded its distribution network outside of its retail operation. The iPad is now available in 46 countries (as of December quarter) compared with the 26 countries during the last call in October, and another 15 countries are expected to be added this January. This is still well below the 90 countries for the iPhone and 170 countries for the Mac, offering a significant opportunity for the iPad, in our view. Similar to the iPhone, the iPad has a big opportunity in the enterprise market, and 80% of the Fortune 100 are now deploying or piloting the iPad compared with the 65% in the September quarter. Companies such as JP Morgan Chase (JPM, $44.75, NR), Sears (SHLD, $74.02, NR), Cardinal Health (CAH, $41.35, NR) and others were mentioned as companies that have approved the iPad. Finally, Apple continues to expand the iPad distribution channel both in terms of countries and distribution partners. Looking into 2QFY11, we expect a falloff in iPad unit sales as consumers await the launch of iPad 2, which we believe will be launched in April. For FY11, we believe that our iPad forecast of 27.4 million (vs. 22.4 million) could prove to be conservative, especially given the lack of a strong competing tablet at CES. Verizon Is Only the Beginning of CDMA Networks We believe Apple's February 10 launch date for the iPhone 4 on the Verizon CDMA network is only the beginning of more CDMA announcements. Keep in mind, CDMA subscribers around the world are estimated at 550 million (2Q10) by the CDMA Development Group, with approximately 57% in Asia. Following a strong holiday season for the iPhone 4 and the iPad, we expect strong demand for the iPhone CDMA EV-DO on the Verizon (VZ, $34.36, NR) network, and this will begin to benefit the March quarter. Verizon provides the iPhone 4 with access to 93.2 million wireless customers (3Q10), comparable to AT&T's 92.8 million wireless subscribers (3Q10). AT&T (T, $28.33, NR) activated 5.2 million iPhones in the September quarter, following the introduction of the iPhone 4 in 3Q10, and has activated an average of 3.3 million iPhones per quarter over the past six quarters. With the iPhone 3GS launched in June 2009, we also expect subscribers currently on the AT&T network could move to Verizon when their contract comes up for renewal this summer. Further, we believe the iPhone 5 will be launched sometime in the summer. Given the ramp with Verizon and strong global demand for the iPhone, we are increasing our iPhone projection to 68.5 million units in FY11 (vs. 61.4 million) and 83.5 million units in FY12 (vs. 74.6 million). iPod Surprises on the Upside; Mac Also Strong Spurred by a product refresh earlier in the year and strong holiday sales, the iPod revenue increased by nearly 132% sequentially in 1QFY11 to $3.43 billion following the sale of 19.45 million devices (up 115% Q/Q) and well above our projection of approximately 14 million units or $2.26 billion in revenue. The iPod touch accounted for over half the iPod unit sales in the quarter. Meanwhile, Mac (desktop and portables) revenue came in at $5.43 billion (up 11% Q/Q) or 4.13 million units (up 6% Q/Q), above our projection of $5.07 Apple Inc. 3 Networking & IT Hardware January 19, 2011 billion in revenue or 3.96 million units. The Mac continues to benefit from a halo effect from the iPhone and the iPad. Unit sales of Mac products crossed 4 million for the first time, as the demand for portable devices rose 10% on strong demand for the new MacBook Air while desktop unit sales declined marginally by 1%. China Has Clearly Caught "Apple Fever" International markets represented 62% of the total revenue, up from 57% from the previous quarter, with strong sequential growth experienced across most geographies. Retail (up 41% Q/Q) and Asia Pacific (up 40% Q/Q; includes File Maker) experienced the strongest sequential growth, while Europe (up 33% Q/Q) and Americas (up 28% Q/Q) also benefited from strong holiday sales. The Americas continues to represent the biggest market, contributing 34.5% of 1QFY11 revenue and Europe at 27.1%, with Asia Pacific and File Maker (18.6%), Retail (14.4%) and Japan (5.4%) accounting for the rest. Last night, Apple highlighted that management had identified Greater China (Mainland China, Hong Kong and Taiwan) as its top priority amongst the BRIC countries many years ago, channeling its efforts to develop the market. In 1QFY11, Apple generated $2.6 billion in revenue (~10% of sales) from Greater China compared with the ~$3 billion in sales achieved for all of fiscal 2010. Recall, in October last year, we had highlighted that the buzz around the iPad and iPhone 4 in China was much stronger than previous Apple product launches. Furthermore, during our China Technology Tour last month, China Unicom (CHU, $14.82, NR) highlighted stronger than expected demand for the iPhone 4, as a result of which the carrier was unable to fulfill around one-third of the pre-orders. Wait times for the iPhone 4 in China was two months during our visit. Apple highlighted that in 1QFY11, its four stores in China experienced the highest average traffic and the highest revenues in the world. Note that the high-end mobile phone opportunity in China is estimated to be approximately 100-125 million subscribers. Total wireless subscribers in China came in at 833 million at the end of November. We are long-term bulls on Apple's position in the China market, and we wonder when the company will begin to gain momentum in India. Apple Investing in the Supply Chain to Secure Components Apple highlighted that it expects the DRAM pricing environment to be favorable, with further declines expected. Further, the company expects NAND flash memory, batteries, HDDs/ODDs and LCDs to remain in a supply-demand equilibrium, resulting in normal price declines. Apple indicated that it has identified the need to secure supply of a certain component, strategic to its product line and entered into supply agreements with vendors. Specifically, the company mentioned on the call that it has entered into long-term contracts with three vendors, allocating approximately $3.9 billion in inventory prepayments and capex over two years. During our recent China Tech Tour, touch screens were mentioned more than any other component as a shortage problem. The touchscreen represents a sizable portion of the bill of materials (BOM) of these products, and we all expect Apple to derive cost benefits from this agreement. Recall, last week, we highlighted in our Touchscreen Barometer that touch panels remain in short supply following strong demand for touchscreens from tablet and smartphone makers. Apple Inc. 4 Networking & IT Hardware January 19, 2011 Big Operating Cash Flow Drives Nearly $60B in Cash Apple's balance sheet continues to be an extremely powerful tool and provides the company with potential ammunition to expand into new product areas, markets and geographies, sign multi-year supply chain agreements and invest heavily in R&D. Apple ended the December quarter with $59.71 billion in cash, cash equivalents and investments (or $63.98 per share) with no debt on the balance sheet, while generating about $9.77 billion in cash flow from operations in the quarter. Inventories declined by 15.8% in the quarter compared with the 31.5% increase in revenues. The average accounts receivable DSO ended the quarter at 20 days, in line with the September quarter; accounts payable DSO also remained at 73 days, while the average days of inventory declined from 7 days to 5 days. Overall, the company’s cash conversion cycle in 1QFY11 declined to negative 48 days from negative 46 days in 4QFY10. We believe that this is potentially one of the best cash cycles in the tech world. Apple Has Plenty of Room to Run; Raising PT to $550 Despite Mondays news regarding Steve Jobs's medical leave of absence, we believe it will be difficult to keep Apple's stock from reaching new highs given the much stronger than expected quarter and outlook reported by the company last night. With the stock now trading at just over 11x our conservative CY11 EPS estimate (ex-cash), we believe there is plenty of upside left in the stock price and are raising our 12-month price target to $550.00. We also believe there is more for investors to look forward to in the coming months. For example, we expect Apple to announce the iPad 2 with an April launch and a new MacBook Pro, while iPhone 5 should be out in the summer of this year. Further, with the advent of the CDMA EV-DO iPhone, we believe that Apple is in a strong position to launch the iPhone on China Telecom's (CHA, $57.81, NR) CDMA network of 88 million wireless subscribers and other CDMA carriers around the world. Over the past decade, Apple’s growth has proven to be quite remarkable, with revenue increasing from $5.9 billion in FY98 to $65.23 billion in fiscal 2010, which represents an 12-year revenue CAGR of 22%. Over the past six years, Apple has grown sales by a robust 41% between FY04 and FY10. During this period, Apple's profitability has been even more incredible. For example, Apple has delivered a 12-year pro forma EPS CAGR of 34% between FY98 and FY10. Over the past six years, Apple’s annual pro forma EPS growth rate has been even higher at 86%. Apple generally provides an ultra-conservative outlook, but we felt the sales outlook was rather strong and above our estimate. Last night, Apple said it expects 2QFY11 revenue of about $22 billion (down ~18% Q/Q revenue decline) with a pro forma EPS of $4.90. We believe that Apple's intricately entwined digital ecosystem of the iPhone, the iPad, new iPod/iPod touch, MacBook and Apple TV along with the iTunes, app stores for iPhone, iPad and Mac is a powerful portfolio that offers a consistent experience compared with its competition. We are raising our 2QFY11 revenue projection to $22.75 billion from $19.73 billion and increasing our pro forma EPS estimate to $5.13 from $4.15. For fiscal 2011, we are increasing our revenue estimate to $102.0 billion from $88.50 billion and raising our pro forma EPS estimate to $23.36 from $19.01. Apple Inc. 5 Networking & IT Hardware January 19, 2011 We are also raising our estimates for FY12 and FY13. With another strong quarter delivered by Apple and our increased estimates, we are raising our price target to $550.00 (from $450.00) which is based on 20x our interest expense/income adjusted CY11 pro forma EPS estimate plus net cash per share of $63.98. Risks and Valuation AAPL: Our 12-month price target of $550.00 for Buy-rated Apple is based on 20x our interest expense/income adjusted CY11 pro forma EPS estimate plus net cash per share of $63.98. Essentially, this equates to a straight P/E of 22x our CY11 EPS estimate and is below the 26x multiple over the last six years, despite the continued strong momentum for the iPhone and the new growth opportunities we expect from the iPad. Risks to our price target for Buy-rated Apple include: (1) the health of the economy and consumer trends; (2) technology trends in the markets of personal computers, smart phones, digital music, video devices and tablets; (3) competition and pricing pressure in all Apple product categories, but especially iPhone and iPad; (4) ability to penetrate new markets; (5) potential disruption from component supply and channel inventory; (6) unsuccessful launch of new product and services; (7) Tim Cook's (COO of Apple) performance in Steve Jobs's (CEO of Apple) absence; (8) the health of Steve Jobs and his return from medical leave of absence. Apple Inc. 6 Networking & IT Hardware January 19, 2011 TICONDEROGA SECURITIES LLC BRIAN J. WHITE, CFA 212-906-7461 bwhite@ticonsec.com APPLE, INC. (FY: SEPT) ($ millions) FY11E FY12E FY13E QUARTERLY INCOME STATEMENT Revenue Y/Y Growth % Q/Q Growth % Cost of sales % of revenue Gross profit Gross margin Research and development expenses % of revenue Selling, general and administrative expenses % of revenue Operating income % of revenue Other income and expense Income before provision for income taxes % of revenue Provision for income taxes Income tax rate Net income % of revenue Pro Forma EPS Y/Y Pro Forma EPS % Change EPS (ex-stock-based compensation expense) Y/Y EPS (ex-stock-based comp.) % Change GAAP EPS Y/Y GAAP EPS % Change 1QFY11A 26,741.0 70.5% 31.5% 16,443.0 61.5% 10,298.0 38.5% 575.0 2.2% 1,896.0 7.1% 7,827.0 29.3% 136.0 7,963.0 29.8% 1,959.0 24.6% 2QFY11E 22,748.8 68.5% -14.9% 13,967.8 61.4% 8,781.0 38.6% 591.5 2.6% 1,774.4 7.8% 6,415.2 28.2% 50.0 6,465.2 28.4% 1,648.6 25.5% 3QFY11E 24,407.8 55.5% 7.3% 15,108.5 61.9% 9,299.4 38.1% 610.2 2.5% 1,855.0 7.6% 6,834.2 28.0% 55.0 6,889.2 28.2% 1,756.7 25.5% 4QFY11E 28,128.2 38.3% 15.2% 17,298.9 61.5% 10,829.4 38.5% 646.9 2.3% 2,109.6 7.5% 8,072.8 28.7% 60.0 8,132.8 28.9% 2,073.9 25.5% 1QFY12E 33,243.8 24.3% 18.2% 20,378.5 61.3% 12,865.4 38.7% 698.1 2.1% 2,393.6 7.2% 9,773.7 29.4% 65.0 9,838.7 29.6% 2,508.9 25.5% 2QFY12E 26,222.5 15.3% -21.1% 16,336.6 62.3% 9,885.9 37.7% 655.6 2.5% 2,019.1 7.7% 7,211.2 27.5% 70.0 7,281.2 27.8% 1,856.7 25.5% 3QFY12E 27,798.4 13.9% 6.0% 17,429.6 62.7% 10,368.8 37.3% 667.2 2.4% 2,084.9 7.5% 7,616.8 27.4% 75.0 7,691.8 27.7% 1,961.4 25.5% 4QFY12E 31,480.5 11.9% 13.2% 19,517.9 62.0% 11,962.6 38.0% 724.1 2.3% 2,329.6 7.4% 8,909.0 28.3% 80.0 8,989.0 28.6% 2,292.2 25.5% 1QFY13E 36,776.8 10.6% 16.8% 22,581.0 61.4% 14,195.8 38.6% 735.5 2.0% 2,611.2 7.1% 10,849.2 29.5% 85.0 10,934.2 29.7% 2,788.2 25.5% 2QFY13E 29,288.1 11.7% -20.4% 18,158.6 62.0% 11,129.5 38.0% 761.5 2.6% 2,225.9 7.6% 8,142.1 27.8% 90.0 8,232.1 28.1% 2,099.2 25.5% 3QFY13E 31,197.5 12.2% 6.5% 19,342.4 62.0% 11,855.0 38.0% 779.9 2.5% 2,308.6 7.4% 8,766.5 28.1% 95.0 8,861.5 28.4% 2,259.7 25.5% 4QFY13E 35,365.0 12.3% 13.4% 21,749.5 61.5% 13,615.5 38.5% 813.4 2.3% 2,581.6 7.3% 10,220.5 28.9% 100.0 10,320.5 29.2% 2,631.7 25.5% 6,004.0 22.5% 4,816.5 21.2% 5,132.4 21.0% 6,058.9 21.5% 7,329.8 22.0% 5,424.5 20.7% 5,730.4 20.6% 6,696.8 21.3% 8,145.9 22.1% 6,132.9 20.9% 6,601.8 21.2% 7,688.8 21.7% $6.43 75% $6.68 74% $6.43 75% $5.13 54% $5.37 52% $5.13 54% $5.43 55% $5.67 54% $5.43 55% $6.37 37% $6.61 37% $6.37 37% $7.66 19% $7.90 18% $7.66 19% $5.63 10% $5.88 10% $5.63 10% $5.91 9% $6.16 9% $5.91 9% $6.87 8% $7.12 8% $6.87 8% $8.30 8% $8.56 8% $8.30 8% $6.21 10% $6.47 10% $6.21 10% $6.65 12% $6.91 12% $6.65 12% $7.70 12% $7.96 12% $7.70 12% Source: Ticonderoga Securities LLC estimates, Company data Apple Inc. 7 Networking & IT Hardware January 19, 2011 TICONDEROGA SECURITIES LLC BRIAN J. WHITE, CFA 212-906-7461 bwhite@ticonsec.com APPLE, INC. (FY: SEPT) ($ millions) ANNUAL INCOME STATEMENT Revenue Y/Y Growth % FY09 42,905.0 14.4% FY10 65,225.0 52.0% FY11E 102,025.9 56.4% FY12E 118,745.3 16.4% FY13E 132,627.4 11.7% CY09 46,708.0 19.9% CY10E 76,283.0 63.3% CY11E 108,528.7 42.3% CY12E 122,278.2 12.7% Cost of sales % of revenue Gross profit Gross margin Research and development expenses % of revenue Selling, general and administrative expenses % of revenue Operating income % of revenue Other income and expense Income before provision for income taxes % of revenue Provision for income taxes Income tax rate 25,683.0 60% 17,222.0 40.1% 1,333.0 3.1% 4,149.0 9.7% 11,740.0 27.4% 326.0 12,066.0 28.1% 3,831.0 31.8% 39,541.0 61% 25,684.0 39.4% 1,782.0 2.7% 5,517.0 8.5% 18,385.0 28.2% 155.0 18,540.0 28.4% 4,527.0 24.4% 62,818.1 62% 39,207.8 38.4% 2,423.6 2.4% 7,635.0 7.5% 29,149.2 28.6% 301.0 29,450.2 28.9% 7,438.2 25.3% 73,662.6 62% 45,082.7 38.0% 2,744.9 2.3% 8,827.1 7.4% 33,510.6 28.2% 290.0 33,800.6 28.5% 8,619.2 25.5% 81,831.5 62% 50,795.9 38.3% 3,090.4 2.3% 9,727.3 7.3% 37,978.2 28.6% 370.0 38,348.2 28.9% 9,778.8 25.5% 27,582.0 59.1% 19,126.0 40.9% 1,416.0 3.0% 4,346.0 9.3% 13,364.0 28.6% 201.0 13,565.0 29.0% 4,207.0 31.0% 46,712.0 61.2% 29,571.0 38.8% 1,959.0 2.6% 6,125.0 8.0% 21,487.0 28.2% 258.0 21,745.0 28.5% 5,106.0 23.5% 66,753.6 61.5% 41,775.2 38.5% 2,546.7 2.3% 8,132.6 7.5% 31,095.9 28.7% 230.0 31,325.9 28.9% 7,988.1 25.5% 75,865.1 62.0% 46,413.1 38.0% 2,782.3 2.3% 9,044.7 7.4% 34,586.1 28.3% 310.0 34,896.1 28.5% 8,898.5 25.5% Net income % of revenue 8,235.0 19.2% 14,013.0 21.5% 22,011.9 21.6% 25,181.5 21.2% 28,569.4 21.5% 9,358.0 20.0% 16,639.0 21.8% 23,337.8 21.5% 25,997.6 21.3% Pro Forma EPS Y/Y Pro Forma EPS % Change EPS (ex-stock-based compensation expense) Y/Y EPS (ex-stock-based comp.) % Change GAAP EPS Y/Y GAAP EPS % Change Annual (FY) Key Ratios ROE ROA ROIC Total Equity Total Assets Total Invested Capital LT Debt ST Debt Total Debt Total Capital Debt-to-Capital Debt-to-Equity Capital Expenditures % of Sales Research and Development % of sales Depreciation and Amortization Cash Flow from Operations Operating Cash Flow per share Free Cash Flow generation $9.08 33.9% $9.48 32.1% $9.08 33.9% FY09 30.5% 19.7% 29.7% 31,640.0 47,501.0 31,640.0 0.0 0.0 0.0 31,640.0 0.0% 0.0% 1,144 2.7% 1,333.0 3.1% 734 10,159 $11.20 9,015 $15.15 66.9% $15.87 67.4% $15.15 66.9% FY10 35.3% 22.8% 35.0% 47,791.0 75,183.0 47,791.0 0.0 0.0 0.0 47,791.0 0.0% 0.0% 2,005 3.1% 1,782.0 2.7% 1,027 18,595 $20.11 16,590 $23.36 54.2% $24.33 53.3% $23.36 54.2% FY11E 36.9% 24.4% 36.5% 71,588.9 105,314.7 71,588.9 0.0 0.0 0.0 71,588.9 0.0% 0.0% 5,264 5.2% 2,423.6 2.4% 1,556 28,550 $30.30 23,286 $26.06 11.6% $27.06 11.2% $26.06 11.6% FY12E 29.7% 20.9% 29.4% 98,060.4 135,805.5 98,060.4 0.0 0.0 0.0 98,060.4 0.0% 0.0% 6,100 5.1% 2,744.9 2.3% 1,950 29,950 $31.00 23,850 $28.85 10.7% $29.88 10.4% $28.85 10.7% FY13E 25.3% 18.7% 25.0% 127,999.8 170,402.5 127,999.8 0.0 0.0 0.0 127,999.8 0.0% 0.0% 6,400 4.8% 3,090.4 2.3% 2,350 34,061 $34.40 27,661 $10.27 37.5% $10.69 35.3% $10.27 37.5% CY09 30.9% 20.2% 30.5% 35,768 53,926 35,768 0 0 0 35,768 0.0% 0.0% 1,181 2.5% 1,416 3.0% 763 NA NA NA $17.93 74.6% $18.73 75.1% $17.93 74.6% CY10E 36.8% 23.7% 36.4% 54,666 86,742 54,666 0 0 0 54,666 0.0% 0.0% 2,843 3.7% 1,959 2.6% 1,174 NA NA NA $24.61 37.3% $25.58 36.6% $24.61 37.3% CY11E 34.9% 22.7% 34.6% 79,234 119,093 79,234 0 0 0 79,234 0.0% 0.0% 5,500 5.1% 2,547 2.3% 1,650 NA NA NA $26.74 8.6% $27.75 8.5% $26.74 8.6% CY12E 28.0% 19.3% 27.7% 106,541 150,637 106,541 0 0 0 106,541 0.0% 0.0% 6,250 5.1% 2,782 2.3% 2,050 NA NA NA Free Cash Flow per share Employees Revenue-Per-Employee $9.94 34,300 1.251 $17.94 37,730 1.729 $24.72 41,503 2.458 $24.69 45,653 2.601 $27.94 50,219 2.641 NA NA NA NA NA NA NA NA NA NA NA NA Book Value Per Share Tangible Book Value Per Share Cash Per Share Net Cash Per Share $34.60 $34.11 $37.18 $37.18 $51.45 $50.29 $54.92 $54.92 $75.27 $73.94 $78.26 $78.26 $100.56 $99.26 $100.79 $100.79 $128.11 $126.84 $126.05 $126.05 $38.89 $38.35 $43.29 $43.29 $58.58 $57.23 $63.98 $63.98 $82.78 $81.46 $87.15 $87.15 $108.59 $107.30 $110.21 $110.21 Gross Margin Operating Margin Net Margin EBITDA Margin 40.1% 27.4% 19.2% 29.1% 39.4% 28.2% 21.5% 29.8% 38.4% 28.6% 21.6% 30.1% 38.0% 28.2% 21.2% 29.9% 38.3% 28.6% 21.5% 30.4% 40.9% 28.6% 20.0% 30.2% 38.8% 28.2% 21.8% 29.7% 38.5% 28.7% 21.5% 30.2% 38.0% 28.3% 21.3% 30.0% Inventory Accounts Receivable Accounts Payable Accounts Receivable Days Outstanding Days in Inventory Accounts Payable Days Outstanding Cash Cycle Inventory Turns Asset Turnover 455 3,361 5,601 24.6 6.9 79.0 -47.6 53.3 1.0 1,051 5,510 12,015 24.8 7.0 81.3 -49.5 52.5 1.1 928 6,329 15,049 21.2 5.8 78.6 -51.7 63.5 1.1 1,039 7,083 16,842 20.6 4.9 79.0 -53.5 74.9 1.0 1,167 7,957 18,920 20.7 4.9 79.8 -54.1 74.2 0.9 576 3,090 6,511 20.7 6.4 74.3 -47.2 56.8 1.0 885 6,027 14,301 21.8 5.7 81.3 -53.8 63.9 1.1 1,097 7,480 17,785 22.7 5.4 87.7 -59.6 67.4 1.1 1,214 8,275 19,676 23.5 5.6 90.1 -61.0 65.7 0.9 19,412.0 13,895.8 30,705.2 21,787.0 35,460.6 24,965.4 40,328.2 28,293.8 14,127.0 9,219.3 22,661.0 16,441.6 32,745.9 23,166.4 36,636.1 25,766.6 EBITDA 12,474.0 NOPAT 8,012.5 Source: Ticonderoga Securities LLC estimates, Company Data Apple Inc. 8 Networking & IT Hardware January 19, 2011 TICONDEROGA SECURITIES LLC BRIAN J. WHITE, CFA 212-906-7461 bwhite@ticonsec.com APPLE, INC. (FY: SEPT) ($ millions) FY11E FY12E FY13E BALANCE SHEET Assets: Current Assets: Cash and cash equivalents Short-term marketable securities Accounts receivable Inventories Deferred tax assets Other current assets Total Current Assets 1QFY11A 2QFY11E 3QFY11E 4QFY11E 1QFY12E 2QFY12E 3QFY12E 4QFY12E 1QFY13E 2QFY13E 3QFY13E 4QFY13E 10,734 16,243 6,027 885 1,724 8,314 43,927 13,127 16,243 5,118 751 1,456 7,075 43,770 18,371 16,243 5,492 805 1,562 7,591 50,064 25,461 16,243 6,329 928 1,800 8,748 59,510 34,439 16,243 7,480 1,097 2,128 10,339 71,725 35,957 16,243 5,900 865 1,678 8,155 68,799 41,681 16,243 6,255 917 1,779 8,645 75,520 49,312 16,243 7,083 1,039 2,015 9,790 85,482 59,158 16,243 8,275 1,214 2,354 11,438 98,680 61,191 16,243 6,590 967 1,874 9,109 95,973 68,008 16,243 7,019 1,030 1,997 9,702 103,999 76,972 16,243 7,957 1,167 2,263 10,999 115,601 Long-term marketable securities Property, plant and equipment Goodwill Acquired intangible assets, net Other assets Total Assets 32,730 5,868 741 522 2,954 86,742 32,730 6,793 741 522 2,502 87,058 32,730 7,743 741 522 2,685 94,485 32,730 8,718 741 522 3,094 105,315 32,730 9,718 741 522 3,657 119,093 32,730 10,743 741 522 2,884 116,419 32,730 11,793 741 522 3,058 124,364 32,730 12,868 741 522 3,463 135,806 32,730 13,918 741 522 4,045 150,637 32,730 14,943 741 522 3,222 148,131 32,730 15,943 741 522 3,432 157,367 32,730 16,918 741 522 3,890 170,402 Liabilities and Shareholders' Equity: Current Liabilities: Short-term debt Accounts payable Accrued expenses Deferred revenue Total Current Liabilities 0 14,301 5,953 3,541 23,795 0 12,171 5,073 3,003 20,246 0 13,058 5,443 3,222 21,723 0 15,049 6,273 3,713 25,034 0 17,785 7,413 4,388 29,587 0 14,029 5,848 3,461 23,338 0 14,872 6,199 3,669 24,741 0 16,842 7,020 4,155 28,018 0 19,676 8,201 4,855 32,731 0 15,669 6,531 3,866 26,066 0 16,691 6,957 4,118 27,766 0 18,920 7,886 4,668 31,475 Long-term debt Deferred revenue - non-current Other non-current liabilities Total Liabilities 0 1,216 7,065 32,076 0 1,024 6,006 27,276 0 1,098 6,444 29,265 0 1,266 7,426 33,726 0 1,496 8,776 39,859 0 1,180 6,923 31,441 0 1,251 7,339 33,330 0 1,417 8,311 37,745 0 1,655 9,709 44,095 0 1,318 7,732 35,116 0 1,404 8,236 37,406 0 1,591 9,336 42,403 Shareholders' Equity: Common stock Deferred stock compensation Retained earnings Accumulated other comprehensive income Total Shareholders' Equity 11,502 0 43,050 114 54,666 11,802 0 47,867 114 59,783 12,107 0 52,999 114 65,220 12,417 0 59,058 114 71,589 12,732 0 66,388 114 79,234 13,052 0 71,812 114 84,978 13,377 0 77,543 114 91,034 13,707 0 84,239 114 98,060 14,042 0 92,385 114 106,541 14,382 0 98,518 114 113,014 14,727 0 105,120 114 119,961 15,077 0 112,809 114 128,000 Liabilities and Shareholders' Equity 86,742 87,058 94,485 105,315 119,093 116,419 124,364 135,806 150,637 148,131 157,367 170,402 Source: Ticonderoga Securities LLC estimates, Company Apple Inc. 9 Networking & IT Hardware January 19, 2011 TICONDEROGA SECURITIES LLC BRIAN J. WHITE, CFA 212-906-7461 bwhite@ticonsec.com APPLE, INC. (FY: SEPT) ($ millions) CASH FLOW STATEMENT FY05 FY06 FY07 FY08 FY09 FY10 FY11E FY12E FY13E 1,328.0 0.0 1,989.0 0.0 3,495.0 0.0 6,119.0 0.0 8,235.0 0.0 14,013.0 0.0 22,011.9 0.0 25,181.5 0.0 28,569.4 0.0 179.0 49.0 0.0 50.0 428.0 9.0 0.0 0.0 225.0 163.0 0.0 53.0 0.0 15.0 0.0 0.0 327.0 242.0 0.0 73.0 0.0 12.0 0.0 0.0 496.0 516.0 0.0 398.0 0.0 22.0 0.0 0.0 734.0 710.0 0.0 1,040.0 0.0 26.0 0.0 0.0 1,027.0 879.0 0.0 1,440.0 0.0 24.0 0.0 0.0 1,556.0 1,214.0 0.0 746.8 0.0 0.0 0.0 0.0 1,950.0 1,290.0 0.0 -214.5 0.0 0.0 0.0 0.0 2,350.0 1,370.0 0.0 -248.6 0.0 0.0 0.0 0.0 -121.0 -64.0 -150.0 -35.0 328.0 0.0 534.0 2,535.0 -357.0 -105.0 -1,626.0 -1,040.0 1,611.0 319.0 973.0 2,220.0 -385.0 -76.0 -1,279.0 285.0 1,494.0 566.0 716.0 5,470.0 -785.0 -163.0 -274.0 289.0 596.0 718.0 1,664.0 9,596.0 -939.0 54.0 749.0 -902.0 92.0 521.0 -161.0 10,159.0 -2,142.0 -596.0 -4,232.0 -120.0 6,307.0 1,217.0 778.0 18,595.0 -818.9 122.8 -991.9 -573.1 3,093.6 855.7 1,333.4 28,550.4 -754.3 -110.6 -1,042.6 -368.7 1,793.5 593.4 1,632.6 29,950.1 -874.0 -128.2 -1,208.1 -427.3 2,078.2 687.6 1,891.8 34,060.8 -11,470.0 8,609.0 586.0 0.0 0.0 -260.0 0.0 -21.0 -2,556.0 -7,255.0 7,226.0 1,086.0 -25.0 0.0 -657.0 -28.0 10.0 357.0 -11,719.0 6,483.0 2,941.0 -17.0 0.0 -735.0 -251.0 49.0 -3,249.0 -22,965.0 11,804.0 4,439.0 -38.0 -220.0 -1,091.0 -108.0 -10.0 -8,189.0 -46,724.0 19,790.0 10,888.0 -101.0 0.0 -1,144.0 -69.0 -74.0 -17,434.0 -57,793.0 24,930.0 21,788.0 -18.0 -638.0 -2,005.0 -116.0 -2.0 -13,854.0 -19,575.0 3,279.0 6,853.0 0.0 0.0 -5,264.0 -49.0 -23.0 -14,779.0 0.0 0.0 0.0 0.0 0.0 -6,100.0 0.0 0.0 -6,100.0 0.0 0.0 0.0 0.0 0.0 -6,400.0 0.0 0.0 -6,400.0 Cash Flow from Financing Activities: Decrease in notes payable to banks Payment of long-term debt Proceeds from issuance of common stock Excess tax benefits from stock-based compenstation Cash used to net share settle equity awards/stock repurchase NET CASH GENERATED BY (USED IN) FINANCING ACTIVITIES: 0.0 0.0 543.0 0.0 0.0 543.0 0.0 0.0 318.0 361.0 -355.0 324.0 0.0 0.0 365.0 377.0 -3.0 739.0 0.0 0.0 483.0 757.0 -124.0 1,116.0 0.0 0.0 475.0 270.0 -82.0 663.0 0.0 0.0 912.0 751.0 -406.0 1,257.0 0.0 0.0 208.0 454.0 -233.0 429.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Net Increase (decrease) in cash and cash equivalents 522.0 2,901.0 2,960.0 2,523.0 -6,612.0 5,998.0 14,200.4 23,850.1 27,660.8 2,969.0 3,491.0 6,392.0 9,352.0 11,875.0 5,263.0 11,261.0 25,461.4 49,311.5 3,491.0 6,392.0 9,352.0 11,875.0 5,263.0 11,261.0 25,461.4 49,311.5 76,972.3 Cash Flow from Operating Activities: Net Income (Net loss) Cumulative effects of accounting changes, net of taxes Adjustments to reconcile net income to cash generated by operating activities Depreciation, amortization and accretion Stock-based compensation expense Non-cash restructuring Deferred income taxes expense/(benefit) Tax benefits from stock options Loss on disposition of property, plant and equipment Gains on sales of investments, net In-process research and development Changes in operating assets and liabilities: Accounts receivable Inventories Other current assets Other assets Accounts payable Deferred revenue Other liabilities NET CASH GENERATED BY OPERATING ACTIVITIES: Cash Flow from Investing Activities: Purchases of marketable securities Proceeds from maturities of marketable securities Procceeds from sales of marketable securities Purchases of other long-term investments Payment made in connection with business acquisitions, net of cash acquired Payment for acquistion of properaty, plant and equipment Payment for acquistion of intangible assets Other NET CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES Cash and cash equivalents, beginning of year Cash and cash equivalents, end of fiscal year Source: Ticonderoga Securities LLC estimates, Company data Apple Inc. 10 Networking & IT Hardware January 19, 2011 TICONDEROGA SECURITIES LLC BRIAN J. WHITE, CFA 212-906-7461 TICONDEROGA SECURITIES LLC BRIAN J. WHITE, CFA 212-906-7461 bwhite@ticonsec.com bwhite@ticonsec.com APPLE, INC. (FY: SEPT) APPLE, INC. (FY: SEPT) ($ millions) ($ millions) PRODUCT SEGMENTS PRODUCT SEGMENTS Revenue by Product ($ millions): Mac - Desktops Mac - Portables Total Mac iPod Other music related products and services iPhone and related products and services iPad and Related Products and Services Peripherals and other hardware Software, service, and other sales Total Revenue 1QFY11A 1,731 3,699 5,430 3,425 1,431 10,468 4,608 593 786 26,741 2QFY11E 1,611 3,223 4,833 1,691 1,503 10,154 3,195 563 810 22,749 3QFY11E 1,659 3,828 5,487 1,469 1,578 10,240 4,265 535 834 24,408 4QFY11E 1,708 4,169 5,877 1,422 1,657 12,894 4,848 573 859 28,128 1QFY12E 1,777 4,593 6,369 2,315 1,822 14,705 6,547 584 902 33,244 2QFY12E 1,689 3,910 5,599 1,142 1,895 11,705 4,409 543 929 26,223 3QFY12E 1,738 4,568 6,306 992 1,990 11,806 5,231 516 957 27,798 4QFY12E 1,773 4,884 6,657 979 2,089 14,275 5,948 547 985 31,480 1QFY13E 1,844 5,380 7,225 1,544 2,298 16,139 7,978 558 1,035 36,777 2QFY13E 1,753 4,581 6,334 761 2,390 12,845 5,373 519 1,066 29,288 3QFY13E 1,805 5,351 7,156 661 2,510 12,958 6,323 493 1,098 31,197 4QFY13E 1,840 5,722 7,562 651 2,635 15,673 7,191 523 1,131 35,365 Revenue by Product ($ millions): Mac - Desktops Mac - Portables Total Mac iPod Other music related products and services iPhone and related products and services iPad and Related Products and Services Peripherals and other hardware Software, service, and other sales Total Revenue FY09 4,324 9,535 13,859 8,091 4,036 13,033 NA 1,475 2,411 42,905.0 FY10 FY11E FY12E FY13E 6,201 6,708 6,976 7,242 11,278 14,919 17,955 21,034 17,479 21,627 24,931 28,276 8,274 8,007 5,428 3,617 4,948 6,168 7,797 9,833 25,179 43,756 52,492 57,615 4,958 16,915 22,134 26,864 1,814 2,264 2,190 2,092 2,573 3,288 3,773 4,329 65,225.0 102,025.9 118,745.3 132,627.4 % of Revenue by Product: Mac - Desktops Mac - Portables Total Mac iPod Other music related products and services iPhone and related products and services iPad and Related Products and Services Peripherals and other hardware Software, service, and other sales Total Revenue 1QFY11A 6.5% 13.8% 20.3% 12.8% 5.4% 39.1% 17.2% 2.2% 2.9% 100.0% 2QFY11E 7.1% 14.2% 21.2% 7.4% 6.6% 44.6% 14.0% 2.5% 3.6% 100.0% 3QFY11E 6.8% 15.7% 22.5% 6.0% 6.5% 42.0% 17.5% 2.2% 3.4% 100.0% 4QFY11E 6.1% 14.8% 20.9% 5.1% 5.9% 45.8% 17.2% 2.0% 3.1% 100.0% 1QFY12E 5.3% 13.8% 19.2% 7.0% 5.5% 44.2% 19.7% 1.8% 2.7% 100.0% 2QFY12E 6.4% 14.9% 21.4% 4.4% 7.2% 44.6% 16.8% 2.1% 3.5% 100.0% 3QFY12E 6.3% 16.4% 22.7% 3.6% 7.2% 42.5% 18.8% 1.9% 3.4% 100.0% 4QFY12E 5.6% 15.5% 21.1% 3.1% 6.6% 45.3% 18.9% 1.7% 3.1% 100.0% 1QFY13E 5.0% 14.6% 19.6% 4.2% 6.2% 43.9% 21.7% 1.5% 2.8% 100.0% 2QFY13E 6.0% 15.6% 21.6% 2.6% 8.2% 43.9% 18.3% 1.8% 3.6% 100.0% 3QFY13E 5.8% 17.2% 22.9% 2.1% 8.0% 41.5% 20.3% 1.6% 3.5% 100.0% 4QFY13E 5.2% 16.2% 21.4% 1.8% 7.5% 44.3% 20.3% 1.5% 3.2% 100.0% % of Revenue by Product: Mac - Desktops Mac - Portables Total Mac iPod Other music related products and services iPhone and related products and services iPad and Related Products and Services Peripherals and other hardware Software, service, and other sales Total Revenue FY09 10.1% 22.2% 32.3% 18.9% 9.4% 30.4% NA 3.4% 5.6% 100.0% FY10 9.5% 17.3% 26.8% 12.7% 7.6% 38.6% 7.6% 2.8% 3.9% 100.0% FY11E 6.6% 14.6% 21.2% 7.8% 6.0% 42.9% 16.6% 2.2% 3.2% 100.0% FY12E 5.9% 15.1% 21.0% 4.6% 6.6% 44.2% 18.6% 1.8% 3.2% 100.0% FY13E 5.5% 15.9% 21.3% 2.7% 7.4% 43.4% 20.3% 1.6% 3.3% 100.0% Q/Q Revenue by Product: Mac - Desktops Mac - Portables Total Mac iPod Other music related products and services iPhone and related products and services iPad and Related Products and Services Peripherals and other hardware Software, service, and other sales Total Revenue 1QFY11A 3.3% 15.8% 11.5% 131.9% 15.1% 18.7% 65.0% 24.3% 18.7% 31.5% 2QFY11E -6.9% -12.9% -11.0% -50.6% 5.0% -3.0% -30.7% -5.0% 3.0% -14.9% 3QFY11E 3.0% 18.8% 13.5% -13.1% 5.0% 0.8% 33.5% -5.0% 3.0% 7.3% 4QFY11E 3.0% 8.9% 7.1% -3.3% 5.0% 25.9% 13.7% 7.0% 3.0% 15.2% 1QFY12E 4.0% 10.2% 8.4% 62.9% 10.0% 14.0% 35.0% 2.0% 5.0% 18.2% 2QFY12E -5.0% -14.9% -12.1% -50.7% 4.0% -20.4% -32.7% -7.0% 3.0% -21.1% 3QFY12E 3.0% 16.8% 12.6% -13.2% 5.0% 0.9% 18.7% -5.0% 3.0% 6.0% 4QFY12E 2.0% 6.9% 5.6% -1.3% 5.0% 20.9% 13.7% 6.0% 3.0% 13.2% 1QFY13E 4.0% 10.2% 8.5% 57.8% 10.0% 13.1% 34.1% 2.0% 5.0% 16.8% 2QFY13E -5.0% -14.9% -12.3% -50.7% 4.0% -20.4% -32.7% -7.0% 3.0% -20.4% 3QFY13E 3.0% 16.8% 13.0% -13.2% 5.0% 0.9% 17.7% -5.0% 3.0% 6.5% 4QFY13E 2.0% 6.9% 5.7% -1.4% 5.0% 21.0% 13.7% 6.0% 3.0% 13.4% Y/Y Revenue by Product: Mac - Desktops Mac - Portables Total Mac iPod Other music related products and services iPhone and related products and services iPad and Related Products and Services Peripherals and other hardware Software, service, and other sales Total Revenue FY09 -23.1% 9.2% -3.4% -11.6% 20.8% 93.3% NA -12.9% 9.2% 14.4% FY10 43.4% 18.3% 26.1% 2.3% 22.6% 93.2% NA 23.0% 6.7% 52.0% FY11E 8.2% 32.3% 23.7% -3.2% 24.7% 73.8% 241.2% 24.8% 27.8% 56.4% FY12E 4.0% 20.3% 15.3% -32.2% 26.4% 20.0% 30.9% -3.3% 14.7% 16.4% FY13E 3.8% 17.1% 13.4% -33.4% 26.1% 9.8% 21.4% -4.5% 14.7% 11.7% Y/Y Revenue by Product: Mac - Desktops Mac - Portables Total Mac iPod Other music related products and services iPhone and related products and services iPad and Related Products and Services Peripherals and other hardware Software, service, and other sales Total Revenue 1QFY11A 2.3% 34.1% 22.0% 1.0% 22.9% 87.7% NA 26.4% 24.6% 70.5% 2QFY11E 5.1% 44.6% 28.5% -9.1% 13.2% 86.5% NA 19.4% 27.7% 68.5% 3QFY11E 27.5% 23.6% 24.7% -4.9% 30.0% 92.0% 96.9% 35.1% 29.1% 55.5% 4QFY11E 1.9% 30.5% 20.7% -3.8% 33.3% 46.2% 73.6% 20.1% 29.7% 38.3% 1QFY12E 2.6% 24.2% 17.3% -32.4% 27.3% 40.5% 42.1% -1.5% 14.7% 24.3% 2QFY12E 4.8% 21.3% 15.8% -32.4% 26.1% 15.3% 38.0% -3.6% 14.7% 15.3% 3QFY12E 4.8% 19.3% 14.9% -32.5% 26.1% 15.3% 22.7% -3.6% 14.7% 13.9% 4QFY12E 3.8% 17.1% 13.3% -31.2% 26.1% 10.7% 22.7% -4.5% 14.7% 11.9% 1QFY13E 3.8% 17.1% 13.4% -33.3% 26.1% 9.8% 21.9% -4.5% 14.7% 10.6% 2QFY13E 3.8% 17.1% 13.1% -33.3% 26.1% 9.7% 21.9% -4.5% 14.7% 11.7% 3QFY13E 3.8% 17.1% 13.5% -33.4% 26.1% 9.8% 20.9% -4.5% 14.7% 12.2% 4QFY13E 3.8% 17.1% 13.6% -33.5% 26.1% 9.8% 20.9% -4.5% 14.7% 12.3% Source: Ticonderoga Securities LLC estimates, Company data Apple Inc. Source: Ticonderoga Securities LLC estimates, Company data 11 Networking & IT Hardware January 19, 2011 TICONDEROGA SECURITIES LLC BRIAN J. WHITE, CFA 212-906-7461 TICONDEROGA SECURITIES LLC BRIAN J. WHITE, CFA 212-906-7461 bwhite@ticonsec.com bwhite@ticonsec.com APPLE, INC. (FY: SEPT) APPLE, INC. (FY: SEPT) ($ millions) ($ millions) PRODUCT SEGMENTS PRODUCT SEGMENTS Units Sales by Product (thousands): Mac - Desktops Mac- Portables Total Mac iPod iPhone iPad 1QFY11A 1,227 2,907 4,134 19,446 16,235 7,331 2QFY11E 1,153 2,558 3,712 9,723 15,748 5,132 3QFY11E 1,200 3,070 4,269 8,556 16,220 6,928 4QFY11E 1,247 3,377 4,624 8,385 20,275 7,967 1QFY12E 1,272 3,647 4,919 13,835 22,709 10,915 2QFY12E 1,222 3,136 4,358 6,918 18,621 7,422 3QFY12E 1,270 3,701 4,971 6,088 19,180 8,906 4QFY12E 1,309 3,997 5,305 6,088 23,016 10,242 1QFY13E 1,335 4,317 5,651 9,740 25,547 13,930 2QFY13E 1,281 3,712 4,994 4,870 20,949 9,472 3QFY13E 1,333 4,381 5,713 4,286 21,577 11,272 4QFY13E 1,373 4,731 6,104 4,286 25,893 12,963 Units Sales by Product (thousands): Mac - Desktops Mac- Portables Total Mac iPod iPhone iPad FY09 3,182 7,214 10,396 54,132 20,731 NA FY10 4,627 9,035 13,662 50,312 39,989 7,458 FY11E 4,827 11,912 16,739 46,110 68,479 27,357 FY12E 5,073 14,481 19,554 32,928 83,525 37,486 FY13E 5,321 17,141 22,462 23,182 93,966 47,636 Q/Q Unit Sales Growth: Mac - Desktops Mac- Portables Total Mac iPod iPhone iPad 1QFY11A -1.2% 10.0% 6.4% 114.8% 15.1% 75.0% 2QFY11E -6.0% -12.0% -10.2% -50.0% -3.0% -30.0% 3QFY11E 4.0% 20.0% 15.0% -12.0% 3.0% 35.0% 4QFY11E 4.0% 10.0% 8.3% -2.0% 25.0% 15.0% 1QFY12E 2.0% 8.0% 6.4% 65.0% 12.0% 37.0% 2QFY12E -4.0% -14.0% -11.4% -50.0% -18.0% -32.0% 3QFY12E 4.0% 18.0% 14.1% -12.0% 3.0% 20.0% 4QFY12E 3.0% 8.0% 6.7% 0.0% 20.0% 15.0% 1QFY13E 2.0% 8.0% 6.5% 60.0% 11.0% 36.0% 2QFY13E -4.0% -14.0% -11.6% -50.0% -18.0% -32.0% 3QFY13E 4.0% 18.0% 14.4% -12.0% 3.0% 19.0% 4QFY13E 3.0% 8.0% 6.8% 0.0% 20.0% 15.0% Y/Y Unit Sales Growth: Mac - Desktops Mac- Portables Total Mac iPod iPhone iPad FY09 -14.3% 20.2% 7.0% -1.3% 78.3% NA FY10 45.4% 25.2% 31.4% -7.1% 92.9% NA FY11E 4.3% 31.8% 22.5% -8.4% 71.2% 266.8% FY12E 5.1% 21.6% 16.8% -28.6% 22.0% 37.0% FY13E 4.9% 18.4% 14.9% -29.6% 12.5% 27.1% Y/Y Unit Sales Growth: Mac - Desktops Mac- Portables Total Mac iPod iPhone iPad 1QFY11A -0.6% 36.6% 23.0% -7.3% 85.8% NA 2QFY11E 0.6% 42.4% 26.1% -10.7% 79.9% NA 3QFY11E 19.5% 24.4% 23.0% -9.0% 93.1% 111.9% 4QFY11E 0.4% 27.8% 19.0% -7.4% 43.8% 90.2% 1QFY12E 3.7% 25.5% 19.0% -28.9% 39.9% 48.9% 2QFY12E 5.9% 22.6% 17.4% -28.9% 18.2% 44.6% 3QFY12E 5.9% 20.6% 16.4% -28.9% 18.2% 28.6% 4QFY12E 4.9% 18.4% 14.7% -27.4% 13.5% 28.6% 1QFY13E 4.9% 18.4% 14.9% -29.6% 12.5% 27.6% 2QFY13E 4.9% 18.4% 14.6% -29.6% 12.5% 27.6% 3QFY13E 4.9% 18.4% 14.9% -29.6% 12.5% 26.6% 4QFY13E 4.9% 18.4% 15.0% -29.6% 12.5% 26.6% Source: Ticonderoga Securities LLC estimates, Company data Apple Inc. Source: Ticonderoga Securities LLC estimates, Company data 12 Networking & IT Hardware January 19, 2011 Important Disclosures General Disclosures This report has been prepared by Ticonderoga Securities LLC, by the specific legal entity named above.Where this report has been approved for distribution in the US, such distribution is by either: (i) Ticonderoga Securities LLC; or (ii) other Ticonderoga Securities LLC companies to US Institutional Investors and Major US Institutional Investors only; or (iii) if the report relates to non-US exchange traded futures, Ticonderoga Securities LLC. Ticonderoga Securities LLC, accepts responsibility for this report in the US. 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It is published for informational purposes only and should not be construed as an offer, or the solicitation of an offer to buy or sell any security. Prices and opinions expressed herein are subject to change without notice, and Ticonderoga Securities LLC is under no obligation to update or keep the information current. The securities described herein may not be eligible for sale in all jurisdictions or to certain categories of investors.The relevant research analyst(s) named on this report may not be registered / qualified as research analysts with FINRA if they are not associated persons of the Ticonderoga Securities LLC and therefore may not be subject to the FINRA Rule 2711 and Incorporated NYSE Rule 472 restrictions on communications with a subject company, public appearances and trading securities held by a research analyst account. Rating and Price Target History for: Apple Inc. (AAPL) as of 01-18-2011 10/04/10 I:B:$430 10/19/10 B:$450 400 320 240 160 80 Q1 Q2 2008 Q3 Q1 Q2 Q3 2009 Q1 Q2 0 Q1 Q3 2010 2011 Created by BlueMatrix Ratings Definition Ticonderoga Securities LLC assigns research equity ratings of Buy, Neutral or Sell. Buy ratings reflect an estimated increase in share price of 15% or more. Neutral ratings reflect a variation in share price between a 15% appreciation and a 15% decline. Sell ratings reflect an estimated underperformance and a decrease in share price of 15% or more. Except where noted, all ratings indicate expected performance over the next 12-months. On October 15, 2009 to better convey the analyst's opinion to our customers, Ticonderoga Securities changed its overall research ratings system from "Buy, Hold, Sell" to "Buy, Neutral, Sell." Definitions of each rating are included in these disclaimers. Buy: 12 months, estimated 15% or more appreciation. Neutral: 12 months, between 15% appreciation and 15% decline expected. Sell: 12 months, estimated 15% or more decline. IB Serv./Past 12 Mos. Rating Count Percent Count Percent BUY [BUY] 23 40.40 0 0.00 NEUTRAL [NEUTRAL] 27 47.40 0 0.00 7 12.30 0 0.00 SELL [SELL] Stocks Disclosures Ticonderoga Securities LLC makes a market in AAPL security. Ticonderoga Securities LLC, in its market making capacity, sells to or buys from customers the securities of this company on a principal basis. Apple Inc. 13