REGAL MARINE: SUPPLY CHAIN MANAGEMENT By Rashid Salameh What organizational function has the opportunity to most directly affect net income? Accounting B. Marketing Human Resources D. Purchasing A. C. Why Purchasing? ¨ It accounts for 50% of the sales dollars with purchasing on materials needed to make products. ¨ Reduces cost. ¨ Increases contribution margin. Supply Chain Management “Careful management of up stream activities that percure materials and transform products in the factory and delivers those products down stream through a distribution system.” In order to have an effective job, you must have a operation strategy. Operation Strategy? ¨ ¨ The Operating Strategy aims to close the tactical gap between business strategy and implementation. It translates the strategic goals into clearly defined implementation targets and aligns the execution process to the value proposition. This acts the "bridge" to make a concept a reality. What can be done: ¤ ¤ ¤ ¤ ¤ ¤ Identify required decisions and related issues for business processes (i.e., key business processes, management approaches). Provide innovative ideas for operating issues and to create new value opportunities. Define business process alternatives based on operational analysis. Define business process direction based on the overall vision (i.e., key decisions and guiding principles for key business processes and management approaches). Identify business process order-of-magnitude costs and benefits. Define an approach to close business process gaps and to realize business value. Company’s Success ¨ 1. Cost Control: ¤ ¨ 2. Partnering: ¤ ¨ ¨ Helps maintain low inventory levels by ordering outside the company. 3. Quality. 4. A.B.A (American Boat Assoc.): ¤ ¨ Raw material inventory. Allows them to buy higher volumes at better prices. 5. Potential dealers: ¤ ¤ ¤ Measures merchant share data. Location. C.S.I. Index Any Questions?