USEFUL LINKS How to Reach Gen Y - http://www.bcentral.com/articles/krotz/122.asp Tough Crowd to Reach - http://www.usatoday.com/money/mlead.htm Inside Gen Y - http://www.inside.com/product/product.asp?pf_id={D4D64B67-881C4E54-A5BD-35EDE76DA225} Guess Who’s Teaching the Teachers - http://www.usatoday.com/tech/news/2001-08-06students-tutor-teachers.htm Gen Y and Cars - http://www.canadiandriver.com/news/021004-2.htm What Makes Gen Xers Tick http://www.businessweek.com/smallbiz/content/aug2001/sb20010813_986.htm Is Gen Y Ready to Buy? - http://idsnews.com/story.php?id=13261 Generation Y: Motivating and Training a New Generation of Employees http://www.hotel-online.com/Trends/CarolVerret/GenerationY_Nov2000.html Cash-rich Teens - http://www.inc.com/magazine/19991201/15689.html Gen Y employees - http://www.expertmagazine.com/artman/publish/article_184.shtm Managing Gen Y http://www.businessweek.com/smallbiz/content/sep2001/sb20010928_113.htm What's Important to Gen Y - http://www.media3pub.com/usbank/articles/geny.html The Generation Y Difference http://business.cisco.com/prod/tree.taf%3Fasset_id=55644&ID=48300&ListID=44691& SubListID=47982&public_view=true&kbns=1.html Energetic Generation Y Bores Easily - http://www.postgazette.com/businessnews/20011120forumsujansky1120bnp5.asp Stereotype of Gen Y - http://www.americansportsdata.com/pr_08-01-02_2.asp Gen Y Drives Extreme Sports - http://www.americansportsdata.com/pr_08-01-02_3.asp Meet Gen Y http://www.siskiyous.edu/pio/newscolumns/Meet%20Generation%20Y.htm KAREN WARD, Renaissance Soul 509 St. Clair Ave. West, #73560, Toronto, Ontario M6C 1C0 t. 416 652.1974 f. 416 652.0105 karen_ward@sympatico.ca ON-LINE RESOURCES www.surveymonkey.com (On-line Surveys) www.intranets.com (On-line Discussions) www.communityzero.com (On-line Discussions) www.yahoo.com (Instant Messaging) www.d-code.com (Monthly newsletter on Gen X and Gen Y) www.youthography.com (Monthly newsletter on Canadian youth) www.weekendtrips.com (Great recreational experience packaging) GREAT BOOKS • • • • • • • • Managing Generation X: How to Bring Out the Best in Young Talent, Bruce Tulgan Bridging the Boomer Xer Gap: Creating Authentic Teams for High Performance at Work, Hank Karp, Connie Fuller and Danilo Sirias Generations at Work: Managing the Clash of Veterans, Boomers, Xers, and Nexters in Your Workplace, Ron Zenke, Claire Raines and Bob Filipczak Managing Generation Y, Carolyn A. Martin, Ph.D. and Bruce Tulgan Chips & Pop: Decoding the Nexus Generation, Robert Barnard, Dave Cosgrove and Jennifer Welsh Millenials Rising, Neil Howe and William Strauss High Tech, High Touch, John Naisbitt The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life, Richard Florida KAREN WARD, Renaissance Soul 509 St. Clair Ave. West, #73560, Toronto, Ontario M6C 1C0 t. 416 652.1974 f. 416 652.0105 karen_ward@sympatico.ca