Contents
1.
About Secure Parking………………………….2
2.
UAE Experience………………………………..20
3.
Technology & Innovation……………………...27
4.
Marketing Techniques…………………………29
5.
Maximizing the potential of your car park…..31
6.
Why Secure Parking?..................................34
7.
Corporate Brochure……………………………35
About Secure
Parking
Company History
Secure Parking was established in Australia in 1979. The company became a significant international
player having extended its operations in Indonesia, Malaysia, China, Middle East, India, U.K, New
Zealand and Philippines.
Today, we are successfully operating over 600 car parks worldwide with more than 15,000 dedicated,
highly professional and trained staff.
Within our portfolio, we operate prestigious sites such as Sydney Airport, Melbourne Airport, Sydney
Olympic Park, Dubai International Financial Centre, Abu Dhabi International Airport, as well as many 5
star hotels, major Shopping Malls such as City Mall Beirut, Westfield U.K, local council (Government)
assets, prestigious office towers, large Institutions and assets of private developers and investors. Our
current portfolio of car parks covers also a wide range of entertainment venues, event driven venues,
medical related facilities, and universities.
Secure Parking’s extensive experience throughout the world
with our focus on parking and associated services in all
parking related environments ensures our team’s dedication
to the fulfillment of all objectives.
These objectives
encompass a total commitment to the highest level of quality
and service for our customers.
Over the years, we have travelled extensively, attending
conferences and viewing parking and transport facilities
servicing airports, entertainment venues, huge shopping
centers and hotels in the UK, Europe and the US to
benchmark our services with the rest of the world and
developed close relationships with other related parking
corporations.
We also provide a wide range of consultancy services during
the construction or set-up stage, to assist owners and
developers in the design of their car parks and make sure
that their parking facilities is convenient, functional, safe
and secure during the course of operation.
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In UAE
SP is well established in UAE since 2004, with operations in Financial Centers, Airports, Shopping Malls,
Commercial Centers, Hotels and Hospitals. Secure Parking is operating in UAE with the following three
entities:
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SP Corporation Car Parking Management LLC: A limited liability company (LLC) with trade
license from the Government of Dubai where our Head Office is located in Business Bay.
SP Corporation Car Parking Management LLC
106, Citadel Tower, Business Bay
PO Box 506561, Dubai, UAE
Tel +971-4-4410561
Fax +971-4- 4410571
dubai@secureparkinguae.ae
www.secureparkinguae.ae
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Secure Parking Car Park Management LLC: A limited liability company (LLC) with trade license
from the Government of Abu Dhabi.
Secure Parking Car Park Management LLC
Office B- 8, Abdul Jaleel Al Baloki Building
Mussafah Industrial Area, Street No M40/96
PO Box 127438, Abu Dhabi, UAE
Telephone +971 2 5998917
abudhabi@secureparkinguae.ae
www.secureparkinguae.ae
−
Secure Parking Corporation SAL: A foreign registered company in the free zone of Dubai
International Financial Centre (DIFC).
Secure Parking Corporation SAL
Level B2, The Gate Building, PO Box 506561
Dubai International Financial Centre, Dubai, UAE
Tel +971-4-3637465
Fax +971-4-3637466
difc@secureparkinguae.ae
www.secureparkinguae.ae
Secure Parking provides specialist car park services, covering every aspect of the car parking business,
SP Portfolio of services within UAE include:
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Overall car park management and operation
Car parking management consulting services
Valet Parking Services
Car Wash and Porterage Services
Access to engineering and car park construction solutions and leading car park technology
Installation and maintenance of access control equipment and effective signage
Accurate, diligent and transparent reporting systems
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Commercial Registrations
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Senior Management Organization Chart and CV’s
Brett Mathews
CEO
John Awad
Managing Director
Middle East
Sanu Samuel
Ramesh Shetty
Samer Al Sayegh
Devendra Joshi
Ronald Derelo
Business Development
Manager
Senior Accountant
Operations Manager –
Valet Services
HR Manager
Technical Manager
Accountants
Brett Mathews
HR Coordinators
PRO’s
Chief Executive Officer
Qualifications
Brett has more than 25 years’ involvement with Secure Parking as CEO.
He has a Masters Degree in Economics and Marketing from the
University of NSW, and has introduced a number of marketing
developments to the industry, including pre-paid vouchers and
Advantage Parker a proprietary, universal, nationwide convenience
credit parking system.
Brett is a member of the Parking Association Australia (PAA) committee
John Awad
Managing Director | Middle East
Qualifications
John has got 25 years experience in Engineering. Project Management
and more than 11 years experience in the parking strategy,
management, planning and operations. As a qualified Engineer with a
Masters Degree in Project Management, John is a shareholder of SPC
and the Managing Director of the Middle East operations.
John has a direct input in many consultancy and operations projects in
Australia, UAE, KSA and Lebanon. In addition, John was the key person
in finalizing car parks set up and operation and management strategies.
Those include many good size operations in various prestigious
locations in the Middle East such as the Dubai International Financial
Centre (DIFC) and Nakheel Gateway Towers Car Park.
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Samer Al Sayegh
Operations Manager – Valet Services
Qualifications
Samer is the Operations Manager –Valet Services in UAE, responsible
of managing and operating all the valet parking services, appointing,
training and launching the best valet services and setting up new valet
operational plans in every valet new location.
Samer is well experienced in delivering the state of art valet parking
services in 5 star hotels, and been working for Secure Parking since
around 7 years in Lebanon, Syria and transferred to UAE since 2008.
Samer is well versed in valet parking operations and will be playing a
big role in the start up of valet operations.
Devendra Joshi
Human Resource Manager
Qualifications
Devendra Joshi deals with our large amount of staff and handles the
recruiting of new staff, as well as training & development. Holding
degrees in B.B.A (Hons) 2003, PGDPM (2005), PGDHRM (2005),
MBA in HR (2006).
Devendra Joshi has been with the SP team for 2 years and prior to that
he has been working as group HR Manager in Tech group, Ajman, as
Asst. Manager-HR in ETA M&E Dubai / Abu Dhabi and having 3 years
experience in India.
Ronald Derelo
Technical Manager
Qualifications
Ronald is an experienced Technical Engineer in Secure Parking
Technical department, holding a Civil Engineering diploma from the
Philippines with 5 years of experience in similar technical activities.
Ronald is directly involved in issuing drawings in support of the
technical design review studies for major car parks in UAE. Ronald also
manages the work on parking studies covering parking master planning,
static capacity analysis, detailed design review and parking
management system design: allocation of areas, road network, traffic
flow and circulation, special needs, type and layout of access control
equipment, signage and wayfindings.
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Sanu Samuel
Business Development
Qualifications
With an experience of over 7 years in Sales, Business Development and
Account Management functions, Mr. Samuel is responsible for Business
Development activities at Secure Parking. As a business development
professional, Sanu has established working relationships and
contractual alliances with some of the largest companies. His client
retention rate during his Career is nearly 100%.Prior to Secure Parking;
he has worked with some of the leading IT companies across the world.
By education, he holds a Bachelors Degree in Economics and an MBA
(Marketing) from Pune University.
Ramesh Shetty
Chief Accountant
Ramesh is a Qualified Financial Accountant from Mumbai University
and Diploma in Software Engineering from Indo German Education in
Mumbai with 12 experience years in UAE and previous work experiences
in Sultanate of Oman, Republic of Yemen and Republic of India.
Responsible for Financial Management & Accounts of Secure Parking
Operations at Head Office
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Secure Parking: Systems for Success
At Secure Parking, we are passionate about unlocking the true
potential of your car park facility. Our reputation is based on the
continuous growth of our commitment to adopt the highest standards
in the industry and the sincere dedication of our staff towards
implementing them.
We are developing Customized Parking Models through the
comprehensive range of consultancy services, covering the every
aspect of the car park business and forming the basis for the future
successful car park management.
Our core business has always been Management and Operation of the
car park facilities with the single aim to deliver a better car park
experience to the customer and to maximize the potential of the car
park facility to the owner.
Secure Parking approach has always been entrepreneurial and is based on the understanding that no
two car parks have the same requirements. As a result, we develop a series of unique and flexible
systems and operating strategies, forming a solid foundation for our activities.
After a thorough analysis of the individual requirements of each car park, we adapt these systems so
that we are able to implement a specific solution and come up with a tailor made plan which suits
your facility the best.
Our Systems for Success include:
1 Management and Operational Excellence to provide every single visitor of the car park with
exceptional Customer Services and increase the value of your asset;
1 Well Trained Human Resources and constant investing into our profile;
1 Utilizing the Latest Technology in Parking Systems to provide higher efficiency and faster
allocation of parking spaces, better planning and higher turnover;
1 Leading car park audit techniques to guarantee the outstanding customer satisfaction;
1 Enterprise Accounting assuring the owners and facility management are being delivered
tailored and transparent reporting;
1 Tailor-Made Marketing plan for each customer, embracing the latest technology and ecommerce.
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Car Park Management Experience
Secure Parking proudly manages car parks for a number of owners including government and council
authorities, large institutions, private developers and investors.
A small sample of such car park owners includes:
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1
1
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Westfield
Sydney Airport Corporation Ltd
Dubai International Financial Centre (DIFC)
Abu Dhabi International Airport
City Mall Beirut
Sowwah Square in Al Maryah Island, Abu Dhabi
Sydney Olympic Park
Our current portfolio of car parks covers shopping centers, entertainment venues, event driven venues,
medical related facilities, office buildings, universities and hotels. As a direct result of the
management of these facilities, we have introduced a range of products and services to meet the
needs of other stakeholders.
Shopping Mall Experience
Secure Parking is recognized with the quality mark for the highest level of services provided for
Shopping malls worldwide and built and long lasting successful partnership and continuous business
in this segment.
Secure Parking has managed a variety of more than 60 significant shopping centers portfolios; this
experience has served to further extend our understanding of the specific and unique needs of
efficiently and effectively handling expansive shopping centre car parks. Secure Parking has
accumulated this experience through fostering dynamic relationships with shopping centre
management – an approach that has allowed us to garner an intricate understanding of individual
shopping centre needs, and tailor unique and effective car parking solutions. A list of shopping centers
car parks which have been managed and operated by Secure Parking worldwide includes:
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Australia
Indonesia
Woolworths, Neutral
Bay
Woolworths,
Wollongong
Berry Square
Liverpool Plaza
Wollongong Gateway
Hurstville Supercentre
Kogarah Town Centre
Senayan Square
Plaza Indonesia & EX
Grand Indonesia
Margo City Square
Senayan City
Plaza Semanggi
Lindeteves Trade Center
Kelapa Gading Square
Mangga Dua Square
Sentra Kelapa Gading
Mal Pondok Indah 1 & 2
Superblock Mangga Dua
ITC Cempaka Mas
BSD Junction
ITC BSD
Metropolis Town Square
Malang Town Square
Palladium Medan
Cibubur Junction
Mega Mall Pluit
Edgecliff Centre
Malaysia
Lebanon
Endah Parade
Dunes Center
Queen’s Park
Hamra Square
UE3 Shopping Mall
Le Mall
Amcorp Trade
Centre
City Mall
Jaya Shopping
Complex & Menara
CSM
India
Inorbit, Oberoi, Palm Geach
Galleria, High Street
Phoenix,
MGF Metropolitan at Saket,
City Square Mall,
MGF Metropolitan at Jaipur,
Sahara, City Plaza, Mega
Mall, MGF Metropolitan at
Gurgaon
Plaza GM
Lulu Mall, Cochin
Town Square Cilandakya
Airport Experience
Secure Parking’s Car Park Management and Operation expertise is fully deployed at providing a broad
range of services at the following major Airports:
Australia
Sydney Airport Domestic
Sydney Airport International
Sydney Airport Long Term
Melbourne Airport
Brisbane Airport
Indonesia
Jakarta Airport
UAE
Abu Dhabi International
Airport
Through our Partner in USA, we have the expertise through the management and operation of more
than 20 airport car parks namely:
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1
1
1
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San Francisco International Airport
Los Angeles International Airport
Miami International Airport
Detroit Metropolitan Wayne Country Airport
George Bush Intercontinental Airport
Washington Dulles International Airport
As with most international airports, parking is one of the most lucrative revenue streams at these
locations. It is therefore extremely important to ensure there is a range of product offerings and tight
revenue controls balanced with strong customer service philosophies.
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Our experience, combined with our Quality Management Systems, allows
Secure Parking to provide our clients with a complete car park management
solution. For example, we have introduced express valet parking, car wash and
detailing, discounts and loyalty products to build repeat business. Our service
levels are assessed independently by external programs that measure our
customer service skills and identify any shortcomings, so that we can
implement improvements to ensure that we continue to deliver a first class
standard.
Through our affiliation with the world’s largest car park operator, Central Parking Corporation, and
drawing on our own capabilities, we are focused on achieving the highest level of efficiency and
innovation by keeping up to date with world’s best practice in the management of airport car parks.
We are also currently finalizing arrangements with the suppliers of license plate recognition (LPR)
software, which will be integrated with space count management software to deliver a more user
friendly solution to our customers. When LPR and space count technology are combined, not only can
customers find a parking space more easily, but the LPR is also able to identify (from the ticket) the
level and space in which the customer parked. In the near future our proprietary loyalty product,
Advantage Parker, will also be integrated into this system.
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Hotel Experience
Our involvement into Hotel Business began 30 years ago and during this time we managed to build
successful long term business based on the philosophy that customer satisfaction is a true measure of
customer service. We are providing Valet Parking Services for 5 Star Hotels, being our Special Clients,
in 15 countries worldwide.
The essence of good customer service for us is forming a relationship with customer – a relationship
which leaves our customers happy and makes them come back. We aim to dazzle our customer every
time by creating a lasting impression of customer’s satisfaction not but what we say but what we do.
Understanding the role of Valet Parking in 5 Start Hotels as a part of the whole hotel experience and a
part of Hotel Brand Image, conveying the core values of the Hotel, we deliver the high class level of
customer satisfaction through management and operational excellence. We implement our
system4success.
1 Well Trained Human Resources and constant investing into our people;
1 Utilizing the Latest Technology in Parking Systems to provide higher efficiency and reduced
time of dropping off/ picking up
1 Using the leading car park audit techniques to guarantee the outstanding customer
satisfaction;
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1 Enterprise Accounting assuring the owners and management being
delivered tailored and transparent reporting;
1 High rank services; focus on appearance, efficiency, hygiene, health and safety;
1 Our understanding of Sales and Marketing and the importance of Valet Parking services at
Hotels.
Secure Parking is managing and operating Valet Parking in various prestigious locations in 15
countries around the world. We operate Valet parking in more than 100 luxurious 5 Star Hotels in
UAE, Lebanon, Indonesia, Malaysia, India, Australia and other countries.
We are proud to have in our Client’s list:
Australia
Sofitel Wentworth –
Sydney
Hilton – Sydney
Amora Jamison –
Sydney
Novotel – Brisbane
Mercure – North
Quay, Brisbane
Grand Chancellor
Hotel- Brisbane
Holiday Inn –
Brisbane
Grand MercureMelbourne
Medina Grand
Apartments –
Melbourne
Plaza Hotel Adelaide
Indonesia
Hyatt Hotel
Le Meridian
Hotel
Crown Hotel
JW Marriot
Ritz Carlton
Mercure Hotel
Shangrila
Hotel
Sultan Hotel
Le Grandeur
Malaysia
China
Lebanon
UAE
Klang Valley
Eastin Hotel in
Petaling Jaya
Holiday Villa
Hotel & Suites
Subang
Quality Hotel
City Centre
Kuala Lumpur
Penang
Shangiri –la
– Shangai
HiltonShangai
Grand
Mercure
Hotel
Holiday Inn
Express
Shangri-la
(Qingdao)
Movenpick
Beirut
Hilton
Metropolitan
Palace Beirut
Le Royal
Grand Hills
Holiday Inn
Hilton Habtoor
Grand
Raffles Hotel
Four Points by
Sheraton, Bur
Dubai
Four Points by
Sheraton,
Sheikh Zayed
Road
Grand
Millenium
Hotel
Media
One
Hotel
Dusit
Thani,
Dubai
Rosewood
Hotel,
Abu
Dhabi
Dusit
Thani,
Abu Dhabi
Conrad Dubai
Berjaya
Georgetown
Penang
Sunway Hotel
Georgetown
Sunway Hotel
Seberang Jaya
Hospital Experience
Secure Parking is recognized with the quality mark for the highest level of
services provided for Hospitals worldwide and built a long lasting successful
partnership and continuous business in this segment.
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Australia
Indonesia
Malaysia
Lebanon
Brisbane
Private
Royal
Brisbane
Nepean
Public
Warringal
Private
Siloam Gleneagles
Karawaci
Siloam Graha
Medika
Pantai Indah
Kapuk Hospital
Mitra Keluarga
Bekasi Hospital
Pondok Indah
Hospital
Sentosa
International
Hospital
Bunda Hospital
(maternity &
children)
Yogya
International
Hospital
Bungunan
Am-Assurance
and Sentosa
Medical Centre
Wisma
Perintis
Adventist
Hospital PNG
Clemenceau
Medical Centre
(CMC)
American
University
Hospital (AUH)
Clinique
Du
Levant
St.Joseph
Hopistal
India
Fortis Hospital,
Gurgaon
New Zealand
Quay Park
Surgical Centre
Auckland
Wockhardt
Hospital, Mumbai
Central
Public Sector Experience
The public sector has increasingly found car park facilities to be a profitable asset, rather than a time
consuming resource to manage. Secure Parking enhances the benefits of this resource to both the
owner and the user. By outsourcing the management of car parks, the owner is able to focus on its
core product/service while we maximize revenues, and the user enjoys the value added services that we
provide.
A small sample of such car parks includes:
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Sydney Olympic Park
Melbourne Cricket Ground
Waverley Council
Warringah Private Hospital
Royal Children’s Hospital
Municipality of Tripoli.
University of Wollongong
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Special Events Experience
Operating car parks at special events requires expertise in managing large traffic flows within short
periods of time. Flexibility, organization and proven operational procedures are key to handling this
type of situation efficiently.
Experience tells our service team that, like airport car parks, the first and last impression at events is
the parking experience. We focus on rapid entry and exit procedures and trouble-free payment
systems.
A small sample of such car parks includes:
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Sydney Olympic Park - Sydney 2000 Olympics, Royal Easter Show
Melbourne Cricket Ground
Optus Oval
Melbourne Zoo
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Central Business District (CBD) Experience
Within the CBDs of Australia’s capital cities, Secure Parking manages more than 150 car parks. Our
patrons include both casual and permanent parkers. In a highly competitive arena, Secure Parking
uses a variety of methods to constantly attract patrons to our car parks. We take pride in operating
clean, secure and efficiently run car parks.
A small sample of our CBD car parks includes:
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Westfield Towers, 100 William Street, Sydney
Wynyard Lane, Sydney
383 Kent Street, Sydney
No.1 Martin Place, Sydney
Chifley Tower, Sydney
11 Exhibition Street, Melbourne
522 Flinders Lane, Melbourne.
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CBD car parks require aggressive marketing and value added services to ensure repeat business.
Secure Parking combines this approach with a strong customer focus. Without this point of difference
from our competitors, it is just another car park.
On-street Parking Experience
Our on-street operation includes projects with Municipalities in Malaysia, Lebanon and Australia
covering more than 20,000 spaces. The more recent was the BOT parking meters project Tripoli
Lebanon covering over 1000 spaces, for a period of 7 years,
including supply, installation, maintenance, wheel clamping, issuing
citations and cash collection.
We have successfully developed and implemented solutions for
Malaysia not only on the mobile computer, also their backend
application.
Secure Parking’s strengths are with a combination of strong
knowledge of hardware technology and software technology. The
availability of all these capabilities from a single source enables the
Company to serve the needs of firms of any size seeking to upgrade
and reintegrate their information systems.
Below is a list of SP major on-street projects
Australia
Malaysia
Sydney Olympic Parks
Wollongong university
Coles Stores Car Parks
Melbourne City Council
Ipoh City Council: 4,000
spaces
Kanja: 2,000 spaces
Kemaman: 1,500 spaces
Middle East
Tripoli
Municipality:
over
1,000
spaces
(Lebanon)
UAE (Abu Dhabi city 2
year study)
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UAE
Experience
Secure Parking Service Portfolio in UAE
Consultancy Experience
As Parking specialists, we are using our 30 years experience to provide Consultancy Services for
projects before or during the construction stage which assist developers in the set up of their parking
facilities.
We provide a full range of consultancy services which includes the following:
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Review of the static capacity / demand analysis,
Review of the parking strategy,
Master planning design guidelines,
Review of the Car Park design for functionality and convenience, including circulation and
traffic flow, layout and adequacy of entry and exit,
Type and location of the access control equipment and parking management system design,
operational plan and paid parking structure,
Signage and way finding, and VMS systems,
Assistance in the implementation phase.
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The above services are fundamental for the successful operation of the car park where our valuable
recommendations have saved our Clients time and money, as well as making the car park more
convenient and safe for all users.
Currently, a team of experienced Engineers and Architects are delivering consultancy services to major
developers around the world.
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Parking Operation Experience
Abu Dhabi International Airport
Abu Dhabi International Airport (ADIA) is the city’s main aviation hub and the second busiest airport in
the UAE, served 9 million passengers for a year. Its terminal spaces are dominated by Etihad Airways
which is the UAE’s national carrier and the country’s second largest airline.
A new terminal opened in 2009 with total capacity reaching 14 Million passengers per annum by
2012. Development work has also started on a new passenger terminal, to be situated between the two
runways and known as the Midfield Terminal. The new mega-midfield terminal complex will be
capable of handling an additional 20 million passengers a year initially and then later, as Abu Dhabi
develops as a major Middle East transport hub, up to 50 million
passengers a year. The 5.9 million square meter terminals will initially
include 42 gates, rising to more than 90 gates on completion of the
airport.
SP is currently providing the valet and Porterage services of Abu Dhabi
airport terminals since 2011.
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A porter assists passengers with baggage, bringing bags from
the curb to terminals and car parks or vice versa.
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At departures, the airport porter helps passengers with their luggage, carrying it from the dropoff zone to the check-in counter. At arrivals, he collects passengers from the arrivals door and
takes them to the pick-up zone, car rental counters or even their own cars.
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Serves approximately 25,000 passengers per day, deploying 225 porters, and using more than
1,500 airport trolleys.
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Our porters will assist departing and arriving passengers at terminal 1, 1A, 2 and 3 in
providing, loading and unloading of their baggage trolleys at the curbside and in the dedicated
areas of the terminals including the x-ray equipment.
2 shifts consisting of 12 hours cover up the operation need of the day. Each shift has a supervisor who
reports to the duty manager and the Porterage manager. We also have ticket controllers to control the
revenue aspects. Importance is given to trolley management, customer services and sales.
Sowwah Square
Sowwah Square is a mixed-use waterfront development and will comprise
of four commercial towers, two five star business hotels and the Abu
Dhabi Securities Exchange, alongside planned retail and food outlet
services. All of this is created to offer convenient accommodation and
amenities for Sowwah Square's mix of global companies.
Secure Parking started operating the Sowwah Square car parks on
February 2012. We have started in the South Car Park covering 2,500 spaces and then our contract
was extended to the North Car Park of similar number of spaces, as well as the valet parking services
for the offices, retails and Rosewood Hotel. Recently, Secure Parking was awarded by Mubadala the
consultancy services to review the parking and traffic management study in Sowwah Square covering
entry exit to the car parks, circulation and the surrounding road network, location of valet parking drop
off and pick up points, and the general parking strategy and mode of payments.
Rosewood Hotel
Located on Al Maryah Island at the core of Abu Dhabi’s
new Central Business District, between the prestigious
commercial development Sowwah Square and the
Cleveland Clinic. Secure Parking has been providing
premium valet services since the opening of the hotel.
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The Dubai International Financial Centre (DIFC)
Since more than 5 years, SP delivers superior class Parking Operation
Services at the Dubai International Financial Centre, the world's fastest
growing international financial centre, which aims to develop the same
stature as New York, London and Hong Kong, with more than 10,000
cars daily.
Since September 2004, the DIFC has attracted high caliber firms from
around the globe as well as its region. It comprises of 28 separate parking plots providing more than
35,000 parking spaces, of which 5,000 spaces are currently completed and under operation by
Secure Parking.
SP has started working with DIFC by establishing car park design guidelines and strategies, providing
car park management and valet parking services at the Gate District and Gate Village Car Parks with
more than 100 full time employees.
In addition to various car park management services, we provide DIFC
with the state of the art valet parking services at the following
locations, employing more than 100 certified valet drivers:
1
Gate District Buildings #2 & 5 (Offices & Restaurants & Retail
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1
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1
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Gate Village Building #8 (Offices, Restaurants & Retail Stores)
Capital Club: an International Business Club
Zuma: an international Japanese Restaurant
Gramercy: Building #4 Restaurant
La Petite Maison: Building #8 Restaurant
Caramel Dubai: Building #3, Restaurant and Lounge
Gaucho: Buidling #5, an international Argentine Restaurant
Royal China: an international Chinese Restaurant
Area)
With more than 1,000 cars valet parked daily, expediency of the drop off and pick up processes and
increase in the arrival and departure turnover have demonstrated the success of our operations at
those locations.
Written protocols and procedures are in line with international standards
such as valet Operating Procedures, Health and Safety Manuals,
Customer Service Golden Rules, and many other quality assurance
programs.
We are consistently developing our human resources to ensure a
sustainable operation excellence in each car park we operate with respect
to our international level of service.
Our constant focus is on appearance, hygiene, health and safety, personal
level of service and technical understanding of each facet of the activity.
One of our strengths is that we immediately deploy our resources to deal with short notice events and
conferences and provide an everlasting impression to DIFC visitors.
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Al Fattan Currency House, DIFC
Located in the heart of the Dubai International Financial Centre, Al Fattan
Currency House Project consists of an Office Tower, an Office Building and a
Retail Pavilion and a car park podium of 1,165 spaces in 6 levels of which 4
levels are below ground, 1 level at grade and 1 level above ground. The
controlled paid parking system will cover 228 parking spaces which are allocated
to Public (office and retail visitors) on casual ticket basis and 937 spaces which
are allocated to Tenants on access card basis.
Liberty House, DIFC
The Liberty House is a distinctive and architectural landmark in the Dubai International Financial
Centre. Consisting of Twenty nine floors of luxurious apartments and ten floors of commercial offices
and retail.
Secure Parking started operating the car park on the June 2010 with highly trained attendants to
provide high customer services to tenants and visitors, SP has carried out surveys, signage, way
finding, and awareness on how to use the car parks.
Al Fattan Marine Towers
Built at Dubai Marina with ocean view, Al Fattan Marine Towers are
prestigious residential & hotel apartment towers with retail stores
and restaurants at the bottom of the development where each tower
comprises 61 floors in addition to three underground car parks for
700 vehicles. Health clubs, swimming pools, two podiums
surrounded by retail area are available within the facilities of the
residential and hotel apartment towers. Secure Parking has started
in 2008 providing superior level of valet parking services at the JBR
Walk strip, with attractive signage, elegant tickets and uniforms.
Raffles Dubai Hotel
SP started valet parking service for Raffles Dubai Hotel on April
2010. Raffles Dubai is a five star, 19-storey hotel that is built in
the shape of a pyramid.
1 Review of parking design and functionality allocated for valet
parking.
1 Introduction of event management and other revenue
generating centers.
1 Improvement of ticket design, uniform, and general valet parking image.
1 Quality assurance, including customer service approach, type of customers, punctuality, readiness
and claim management.
1 Arabic Valet attendants, who are well trained on services.
1 Managing more than 30 events per month.
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Four Points by Sheraton, Bur Dubai & Sheikh Zayed Road
The Four Points by Sheraton Sheikh Zayed Road is a business hotel
on Sheikh Zayed Road. The Four Points by Sheraton Bur Dubai is
located in the heart of Bur Dubai on "Bank Street".
SP is providing valet parking services to both these locations since
2011.
Media One
Secure Parking started on May 2012 to provide Media One with a
luxuries boutique valet parking. Media One Hotel is one of Dubai’s
most stylish boutique hotels catering to the savvy business traveler
and local corporations as the spacious rooms’ dynamic sense of style
and striking design appeals to the region’s multi – cultural customers.
Grand Millennium
SP started valet parking service for Grand Millennium Dubai
starting 1st September 2012. Grand Millennium is a five star
The hotel has 343 guest rooms across ten sizes and styles, and
total of six restaurants, lounges and bars.
a
Dusit Thani
SP started valet parking service for Dusit Thani Hotel, Dubai starting October
2012. Dusit Thani Dubai hotel is an iconic 5 star hotel that captures the
essence of Thailand in the vibrant centre of Dubai's Business District.
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Technology &
Innovation
‘Plug and play’ approach to equipment
Secure Parking is independent of any proprietary car park equipment, focusing instead on
providing experience and technical expertise to ensure the car park access control system is
matched to the client’s car park requirements.
Secure Parking has had extensive experience operating car parks with all the car park
access control systems listed in the diagram below:
The key strengths of our equipment and technical expertise comprise:
Ability to operate and integrate multiple equipment types
Credit card security and privacy information with encryption built in.
One stop shop for maintenance and equipment support, both in-house and external.
Consultancy Services:
1
1
1
1
1
Traffic management and static demand parking requirement assessments and advice Car park
design.
Re-engineering services that include improving customer convenience.
Access to engineering and car park construction solutions.
Application of leading car park technology for access control and revenue management.
Installation and maintenance of effective signage and way finding solutions.
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2
1
1
Overall car park management and operation.
Proactive and insightful management information systems.
Innovation:
Secure Parking has invested heavily in developing technologies to improve car park operations and
customer service:
1 SecureVision
1 Licence Plate Recognition
1 Mobile Licence Plate Recognition
1 Secure-a-Spot
1 Mobile Phone Payment Systems
1 Step-Up Solutions- Shift Software
1 Loyalty & Reward – “Client Loyalty Card”
1 SecureTech
National Control Centre
We established a 24/7 National Control Center in Australia which
embraces the latest technologies and allows to monitor all parking
facilities from a single point. This is just another example of best
practices in the industry provided by SP, which decreased response
times and increased the rate at which customer issues are resolved.
Our National Control Centre achieved the following:
2
2
2
2
2
2
2
2
Controls remotely all included car parks.
Comprises 3 separate control centres, linked nationally via an IT network.
Achieved via CCTV cameras and intercoms.
Ongoing surveillance of customer service, car park, equipment, vehicle, staff and security.
Allows immediate two way communications with customers.
Automates sites whilst still maintaining customer service levels, audit, and reporting.
Located in Sydney, Brisbane, and Melbourne.
Additional duties such as afterhours telephone support, reporting, system backups, shift and
data entry.
Valet Automation
Secure Parking’s state of the art valet automated system will provide numerous benefits to its clients
including the following:
1.
2.
3.
4.
Customer Service Improvements: Faster check in and recovery time with our digital processing
versus written purses
Financial Benefits: Improved audit and financial performance review to reduce loss and increase
profit and accountability.
Management Increases: Increased reporting capability – parking duration, number of
transactions
Loss Prevention: Reduced claims for unaccounted parking revenue and services
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Advanced Sales &
Marketing Techniques
Secure Parking: Key marketing campaigns to drive revenue
Secure Parking has recently developed a range of marketing strategies that will be applied to the entire
car park network. Secure Parking will include your assets into the implementation of these strategies.
In-house Design Department
Secure Parking’s in-house Design Department provides our clientele with professionally designed
marketing materials that won’t add excessive additional costs to our industry leading marketing
campaigns. Whilst Secure Parking pride themselves on leading the pack with the most innovative
marketing solutions that result in significant revenue increases, we also have the capability to react
faster and better than any other car park operator to our competitors offers when the need arises to
ensure you asset is not affected.
Secure Parking Product Suite
Secure Parking will build business for the car park through the continued marketing of its product
suite.
All promotional offers will be tested and monitored on an ongoing basis to identify the optimal market
offering.
1 Monthly Parking – Building commitment to your car park
1 Prepaid vouchers – Parking is only a click away
1 Early Bird Parking – Park all day at one low cost
1 Member affiliations
1 Club Secure – Driving casual parking through loyalty
Other casual parking promotions
Secure Parking will implement other casual parking promotions to attract new parking business
through the development of competitive offers. Secure Parking will dedicate a team of sales people to
approach businesses within the car park’s footprint with a view to developing reciprocal offers aimed at
driving their customers into the car park.
The casual parking products are as follows:
1 Secure Park & Show
1 Secure Park & Dine
1 Secure Night Owl Parking
1 Business Partner Alliances and Validation Equipment
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New Technologies
Secure Parking’s marketing approach embraces technology to communicate, transact and operate.
From the moment we commence the operation of a car park, we drive new parking customers to the
site through a range of marketing programs that harness these technologies such as Smart Phone, GPS
Devices, Facebook and Twitter including innovations such as iPhone applications.
Our marketing programs are continually refined to ensure that they are delivered effectively and offer
your customers value, while building additional revenue for your property.
Secure Parking Web Site – www.secureparkinguae.ae
The Secure Parking web site incorporates Secure Parking’s corporate look and feel and provides
visitors with information about our innovative range of products, as well as detailed information about
each Secure Parking car park.
The Secure Parking web site is driven by a Content Management System that allows users to update
information in any area of the web site and publish it ‘live’ within seconds.
Customer Benefits:
1 Optimum parking experience
1 Access to parking offers
1 Rewards for loyalty
1 Increased payment options
1 Web and mobile access to parking information
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Maximizing the potential
of your Car Park
Secure Parking undertakes the writing and updating of all Local Operating Procedures (LOP) manuals,
tools and resources needed to manage and operate each car park.
This role is vital in centralizing information and in establishing and maintaining key communications
channels, such as our ‘At a Glance’ pages and our folders/documentation system, which are consistent
across all sites. These resources provide our staff with the vital information, forms and documentation
that they will require.
We provide excellence in operations through the below set of procedures including, but not limited to:
-
Operational plan (allocation of areas, circulation of users, integration of parking and security
systems, etc.)
Operating hours and positions
Tenants car park
Visitors car park
Shared car parks
Emergency plans
Enforcement by applying warning notices and fines
Equipment first response maintenance
Signage maintenance
Car park cleaning and appearance
Health and Safety
Monthly Reporting and Statistics
Staff Roster
Daily cash Collection
Audit and Control by SP Financial Controllers
Coordination with Security department
Valet Parking Superior Service
Environmental policy
Contingency planning
Secure Parking provides you with consistency of service and presentation across all its sites with a
specific reference to the look and standards of each car park. This program covers:
-
Utilizing latest technology
Establishing robust and detailed procedures
Following a coherent communication program
Following standards for reporting, interpretation and analysis
Enhancing document and data control
Reviewing signage and wayfinding
Tailored and customized operational planning
Boost customer Services
Integrated security plans
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Staff with Passion for Parking
Secure Parking’s approach to Human Resource Management is
based upon promoting the following principles within the
organization:
Teamwork - Employees co-operate in working toward shared
goals, and contribute to resolving workplace problems. Every
member of the team is encouraged to think about work
processes and question the way we do things, is there a better
way we can do this?
Training and Multi Skilling - Employees are encouraged to expand their range of skills, which increases
their opportunities for career development and progression, it also allows everyone to function flexibly
in work teams.
Good Communication - Managers and supervisors conduct frequent team meetings at all staff levels,
discussions from these meetings provide timely and accurate information on business mission,
strategies and performance.
Equal Employment Opportunity - We adopt a recruitment process that is fair and competency based.
We aim to find the best possible fit to the requirements of the role at every opportunity. During
employment all staff members are treated in a fair and consistent manner, whatever the circumstance
through tightly controlled systems and processes.
Increased Opportunity for Initiative - Staff make decisions within their level of responsibility, without
constant reference to management. Staffs have an excellent understanding of their role and the
expectations held of them, these are clearly defined at the time of employment and induction into the
organization. Participation and shared knowledge are a core part of our culture.
Rewarding Excellence - Both management and front line staff acknowledge outstanding results and
improved performance amongst the team. Through our staff incentive schemes we are able to
celebrate exceptional performers, rewarding them on a company wide scale by sharing their successes,
and pushing others to strive for that level of excellence.
Common Conditions of Employment - Every permanent employee is entitled to the benefits provided in
Secure’s consistent approach to staff incentives.
We position the right people and build dedicated teams through:
- Transferring key personnel from our existing Operations
- Recruiting car park staff based on a set of criteria suitable for the client
- Putting in place job descriptions and staff structures specific to car park needs
- Training staff taking into consideration customer behavior
- Implementing staff policies suitable with the employment laws
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Outstanding Customer Satisfaction
It is understood that the issue of car park quality is the task of ensuring that the car parks contain the
correct resource and the skill base to be able to operate independently and without incident.
In association with the owner, Secure Parking undertakes regular customer satisfaction surveys. Action
would then be implemented to address any observed or perceived ‘weaknesses’. The existing Quality
Assurance process will be implemented to ensure that the highest standards of service delivery and
presentation are provided to our customers at all times. This process has been developed over 30 years
and is based on our wealth of operational experience that we deliver a consistent and reliable level of
service at all times.
Our exceptional customer service is achieved by:
-
Placing the right number of customer service desks to handle parking queries and retail
validation
Issuing parking guide including regulations and maps for easy reference
Ensuring that no customer queues waiting to pay or to validate their tickets
Assisting in using the payment machines, promoting the parking, giving directions throughout
car park
Explaining the terms and conditions, rate structure, and usage of the car park
Assisting tenants in applying for parking, updating their information and directing them
throughout the car park
Assisting companies in controlling the access of their staff
Dealing with customer complaints
Unique Audit Control
Managing revenue from control equipment through collection, counting and banking is a major part of
the service Secure Parking provides to all our clients. This is achieved by implementing procedures
based on three principles:
1 The separation of duties between staff who collect money and those who count and audit it.
1 Effective cash control procedures, which are drafted following an assessment of the financial
risks of the location.
1 Management review and authorization of key documents.
Each cashier is required to account for (and is responsible for) the casual sales recorded via their Shift
Clearance Report.
We set
-
up unique tracking solutions through:
Creating a satisfactory collection procedures to our Client needs
Auditing the validation system on a daily basis
Controlling access rights to the central parking management system
Implementing a fully integrated data capture system
Providing accuracy and timely reports
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Why Secure
Parking?
1 An International Leader in the Parking Industry since more
than 35 years with presence in twelve countries around
the world, including Australia, Indonesia, Malaysia,
Singapore, China, India, Lebanon, UAE, United Kingdom,
and activities in KSA and Qatar.
1 Strong and full presence in UAE employing more than
400 dedicated and long serving staff, assuming all various
required services and disciplines with an in depth site
understanding.
1 Intensive experience in operating various car parks across the region & understanding the needs of
every industry.
1 Experience in installing, commissioning & operating several parking management systems.
1 Fast Mobilization plan and deployment of manpower over and above the initial requirement.
1 Company is dully registered in Dubai & Abu Dhabi.
1 Ability to recruit high caliber of employee with full dedication and training to perform the highest
standards of service.
1 Reporting Integrity and transparency with a strict audit and cash control procedures.
1 Applying Value added Marketing initiatives proven successful worldwide in improving customer
service and increasing revenue.
1 Highly qualified Technical Team assisting in the operation design and parking management
system.
1 Strong Practices in Health and Safety emanating from the Corporate Guidance of Secure Parking
Operational Excellence Manual.
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~Consulting~
Head Office
Level 13, Northpoint
100 Miller Street
North Sydney NSW 2060
~Operations~
~Financial Management~
~Sustainability~
Ph: (61) 2 8912 4900
Fax: (61) 2 9954 1032
State Offices
New South Wales ACT Victoria Tasmania Queensland South Australia Western Australia (61) 2 8912 4900
(61) 2 8912 4900
(61) 3 9613 0000
(61) 3 9613 0000
(61) 7 3232 2800
(61) 8 8223 2255
(61) 8 9202 1498
Customer Service/Sales
1300 727 483
International Offices
Indonesia Malaysia Lebanon United Arab Emirates China India Singapore New Zealand United Kingdom (6221) 626 5868
(603) 7885 0680
(961) 1 999 941
(971) 4363 7464
(86 21) 6412 6571
(91) 2242 153 400
(65) 6592 2700
(09) 379 9481
(44) 0203 178 5062
www.secureparking.com.au
~Marketing~
~Technology~
The formula for maximising the potential of your car park
OVERVIEW
Consulting
Drawing on the power of
our unparalleled knowledge
and experience
Technology
Improving efficiency
with the best-fit solution
No limit to potential
Sustainability
Making a difference
System4Success
Realising the full
potential of your
car park
Create a unique car park
experience that will keep your
customers coming back
A car park is often the customers’ first
impression of the organisation they are
visiting as it is the first and last point of
contact. A property that provides a good
parking experience will command customer
loyalty which will result in repeat visits.
Financial
Management
Enterprise Accounting:
empowering decision making
Audit Assurance: Accounting
for every dollar earned
Operations
Marketing
Customer Loyalty: driving revenue
through repeat business
Sales and Marketing: creating
new markets
Car Park Management:
improving efficiency
through flexibility
Human Resources:
a culture of customer
satisfaction
As the world’s most innovative car park
solutions provider, Secure Parking has the
vision, experience, expertise and flexibility
to assist you to maximise the value and
potential of your car park asset.
System4Success
Our System4Success is an adaptable
formula that draws on individual business
units to form a flexible, customised
and uniquely effective solution for each
individual car park.
The results are remarkable and immediate.
Car park users are happier, revenue
increases, costs are reduced and the value
of your asset grows and strengthens.
Car parking for the future
From the outset, Secure Parking took
the Car Parking Industry by storm with
its visionary approach. In 1979, when
the company was founded, car parks
were regarded as a commodity with little
differentiation between them.
Secure Parking recognised that each
car park is a retail business with its
own identity, strengths, weaknesses
and opportunities. Applying the
System4Success enabled the company to
respond with a bespoke solution for each
site, that could be crafted to maximise the
potential of the property.
Innovation underpins every aspect of
Secure Parking, ensuring that we select
the best of new and emerging technologies
and trends and applying them in a way
that best serves the ever-changing needs
of consumers and property owners. It’s our
visionary approach that has secured our
position as one of the most successful car
park operators in the World.
O
ver 1,000 car parks worldwide.
More than 1 million parking spaces.
M
ajor city locations include Sydney,
Melbourne, Brisbane, Adelaide, Perth,
Auckland, London, Abu Dhabi, Jakarta,
Kuala Lumpur, Shanghai, Mumbai,
New Delhi and Manila.
Operator of car parks in major airports,
shopping malls, hotels, hospitals
and medical centres, office towers,
shop-estates, industrial complexes and
sporting stadiums.
Secure Parking is the largest tenant with
some of the largest property groups in
the World.
Employs over 12,000 employees.
An established world leader in car
park management and innovation
– and still growing
As the leading car park operator in
Australia, New Zealand, United Kingdom,
Indonesia, Malaysia, Singapore, mainland
China, India, Lebanon and the UAE,
Secure Parking is maximising the
performance of car parks and changing
the way people think about parking –
all over the World.
The formula for maximising the potential of your car park
3
COnSULTING
Guiding you
to the best car
park solution
The rewards of a customercentric car park
Provide your customers with a positive and
engaging car park experience and they will
return – again and again.
Our car park solutions offer our clients
the innovation, creativity, flexibility and
commitment required to provide a parking
experience that delivers added-value
for customers. This translates into more
business for your tenants and an improved
financial yield on your investment.
The earlier we are involved in your
development and planning, the greater
the impact we will have on the car park’s
efficiency and the more your development,
tenants and customers will benefit.
How our expertise can improve your
site’s revenue and asset potential
Our suite of specialist car parking
consultancy services draw on our
experience and expertise to deliver
superior customer service and practical
improvements across a car park operation.
Our understanding and knowledge of new
and emerging technology, enables us to
plan effectively for future growth.
How we can help
Traffic Impact, Public Demand Analysis
Using Industry data and site-specific
research, we assess the local traffic impact
and parking demand requirements for the
local area and car park.
You benefit from a more streamlined
operation that is fit for purpose now and in
the future.
Feasibility and Revenue Modelling
Our advanced modelling service projects
the capital expenditure, monthly operating
costs and revenue to calculate the return on
investment and the feasibility of a project.
You benefit by minimising your
investment risk.
Parking Strategy and Design Review
A comprehensive parking strategy identifies
the planning principles, strategic intent
and primary issues considered when
designing the car park. The design review
addresses operational and functionality
issues to ensure that the car park is safe
and convenient.
You benefit from a car park design that has
been planned and assessed, resulting in
rapid and seamless implementation on site.
Parking Management System Design
Our experts assess the latest innovations
in parking technology and equipment to
offer access control, parking, security, and
financial management solutions that best
suit your business.
You benefit from our expert knowledge of
technology that underpins the ‘best-fit’ parking
solution we develop for your business.
Signage and Way Finding Strategy
The signage and way finding system
efficiently and safely directs drivers through
the access control system to vacant bays.
Way finding signs will direct pedestrians to
their destinations and then back to their
vehicle and out of the car park.
You benefit from increased customer
satisfaction and a more efficient flow
traffic flow in and out of the car park.
Environmental Management
Secure Parking offers a range of strategies
that minimise the environmental impact of a
car park.
You benefit by upholding your commitment
to corporate responsibility and the longterm integration of sustainability practices.
CONSULTI NG
4
The formula for maximising the potential of your car park
Our solutions are the product of powerful
market intelligence and strategies, tempered by
years of experience in the car park industry.
TECHNOLOGY
Sourcing new technologies
to improve parking
efficiencies and returns
New technology and equipment has made
car parks more efficient, user-friendly and
profitable than ever before. Secure Parking
established SecureTech, an in-house,
state-of-the-art technology division to
source, supply, manage and support car
parking equipment and technology for car
park owners and operators.
How we can provide best-fit
solutions for you
Research and Development
Our dedicated team of parking experts search
the World looking for parking innovations.
We apply our experience, and understanding
to develop best-fit or bespoke parking
solutions that streamline your operation and
significantly improve your customer’s parking
experience.
Through strong partnerships with all major
car parking equipment manufacturers and
suppliers we leverage our purchasing power
to negotiate competitive equipment packages
on your behalf.
Plug&Play
Being equipment multilingual means we
can offer flexibility in terms of equipment
use. Using our Plug&Play open technology,
we can integrate our suite of solutions into
your existing infrastructure - this means
minimal investment in new equipment.
SecureVision
Based in our National Control Centre,
SecureVision’s 24/7 monitoring and remote
management capabilities assists you to
operate your car park at a greatly reduced
cost and free up staff to focus on providing
your customers with a higher level of service.
vision
Mobile Payment Technology
To ensure that we are providing outstanding
service and convenience for customers,
we offer a suite of pay-by-phone solutions
including digital wallets and tap-and-go
technology.
Shift Reporting Solutions
Shift is a centralised platform that provides
car park data in real time – from volume
and payment information to reconciliation
for analysis and reporting. You gain from
a better insight to your entire car park
business and access to information that will
improve decision making.
Customer Connect
Customer Connect is a loyalty program
that can be used to manage tailored made
offers and reward any customer group with
specific requirements in real time.
Smart Technology
Secure Parking has harnessed technology
to deliver better service to customers and
provide greater operational efficiencies to
owners and operators.
Our range of Smart Parking Solutions
also include:
Ticketless Parking
Mobile and Fixed License Plate
Recognition (LPR)
Valet Parking and Hotel Solutions
Interactive Signage
Online Pre-booking Solutions
Sensor-based parking
Bay Counters
24/7 Technical Support
SecureTech offers scheduled preventative
maintenance and a high level of technical
support on a round the clock basis. We
offer parts and labour responses under
SLAs that meet your business objectives.
secure
TECH
TECH N OL OGY
Our Research and Development team
search the world for the best-fit solutions.
The formula for maximising the potential of your car park
7
OPERAT IONS
Deepening customer
satisfaction through
operational excellence
With over 30 years of experience in car
park management and operations, we have
learned to use flexibility and technology to
improve efficiency.
By combining localised and standard
operating procedures, we develop a
customised operational solution for each
site, addressing its unique features and
requirements.
Operational Solutions
ur operational solutions cover every
O
kind of car park, large or small – whether
they are connected to stadiums, airports,
shopping centres, commercial towers,
hospitals and retail pay-and-display or
patrolled car parks.
Retail Car Parks
Unauthorised parkers can affect the
revenue of businesses within a shopping
centre or industrial park as legitimate
customers unable to find a parking bay,
take their custom elsewhere. Secure Parking
offers tailored parking solutions that ensure
parking is always available for customers.
Pay & Display
A Pay & Display car park offers a costeffective solution for a paid-parking
operation. With the right balance of
equipment, signage and enforcement,
Secure Parking will ensure an effective
turnover of bays.
Patrolled Car Parks
Secure Parking uses mobile LPR
technology to maximise the efficiency of
the patrolling and enforcing of a car park’s
terms and conditions.
SecureFlow License Plate Recognition
SecureFlow takes away the need for
traditional boom gates and customers
queuing at auto pay stations. SecureFlow
cameras read and timestamp the license
plate of a car at entry and exit of the car
park and payment is processed via the
customer’s nominated card automatically.
Mobile Payment Solutions
Using our M-Commerce solutions,
customers can pay using their mobile
phone and SMS reminders indicate their
parking is about to expire, giving them the
ability to top-up payment for additional
parking time.
Maximising efficiencies and service
Operational Excellence is our system of
regularly reviewing, examining, auditing
and benchmarking our processes and
procedures. Our operational agility enables us
to take immediate action to correct, enhance
or improve, when required.
Workplace Health and Safety
All Secure Parking staff are trained in our
WH&S Policy and empowered with the
opportunity to contribute to our WH&S
Committee and WH&S toolbox feedback
sessions. Car Parks are monitored daily
and risk assessments undertaken on a
regular basis.
Staff who have a passion for parking
We employ the right people for the right role
and then train them to provide customers
and clients with a positive experience by
delivering the highest level of service – with
passion. Ongoing mystery shopping and
customer survey programs help us to
continuously monitor service standards.
OPERATI ONS
8
The formula for maximising the potential of your car park
Whatever the type of car park, our seamless
operation combined with a premium service,
delivers customer satisfaction.
MARKETING
Using innovation to drive
more business to your
car park more often
Car parks gain their relevance from their
location in relation to where a customer
needs to be.
Each car park is part of its own unique
‘community of interest’ comprising the
building’s tenants and their visitors, the
local business community and its clientele.
Secure Parking engages these
communities with a combination of
localised business building marketing
activity, customer loyalty programs that use
advanced technologies and the immediacy
of digital & social media.
Business building initiatives
On-the-ground sales
Each car park is assigned a specialist sales
team to drive revenue growth through
direct sales and hard-hitting cooperative
business-building promotions.
Advantage Parker
The Advantage Parker program is a cashfree billing system for fleets with loyal
cardholders who actively seek Secure
Parking car parks.
Advantage
Parker
MR JOHN CITIZEN
VIP Parking
Tenants can reserve a parking bay in the
car park of their building at the press of a
button – a great opportunity for businesses
to provide complimentary or user-pays
parking for their customers.
Partnerships
As the exclusive car park operator to
a range of Australia’s largest affiliate
programs, we provide parking discounts
and points-based loyalty benefits to over
seven million customers.
Innovative Payment Methods
In addition to all major credit cards, Secure
Parking has the ability to accept a range of
non-traditional payment cards which means
increased revenue opportunities as more
targeted customers are drawn to your site.
Digital Media
Customer Loyalty Initiatives
Customer Connect Loyalty Platform
Customer Connect helps you develop
a one-on-one relationship with your
customers. You can reward your customers
for parking in your car park, and provide a
personalised service to permanent parkers,
staff, fleets, individuals or groups.
Club Secure
Club Secure is the largest parking loyalty
program in the World with over 150,000
members and counting. Club Secure drives
extra revenue to your car park by offering
exclusive members access to parking
discounts, partner offers and competitions.
Digital and Social Media
Our social media and digital strategies
delivers the right messages get to the right
people, right when they need it – from
helping people find and book parking, to
communicating special offers to thousands
of followers on the go.
New ‘Ground-breaking’ Website
Our new website is packed with information
and innovative tools. In a World first, the ‘Deal
Finder’ tool directs customers to the cheapest
and most convenient parking.
Mobile Media
Customers need instant access to
information, so we have developed a range of
mobile phone and GPS solutions that present
your product in the most powerful way at the
customer’s point of decision making.
Secure-a-Spot
Secure Parking’s online booking service offers
pre-booking and pre-payment services and
access to a range of parking products.
MARKE T I N G
A great idea teamed with a strong offer and
powerfully delivered to the right market will
draw the customers to you.
The formula for maximising the potential of your car park
11
FINANcial management
Protecting,
improving and
growing your asset
We have invested in the best financial and
management services to provide real-time
data and information to assist us to identify
trends and recommend effective yield
management strategies. Our transparent
accounting and auditing process accounts
for every dollar, delivering you complete
trust and security. Driving it all is a highly
accredited award-winning team to analyse
the data and develop the strategy that will
improve your business.
Financial Assurance
We deliver peace of mind. Our accounting
and audit assurance processes guarantees
you financial transparency. We are
committed to capturing and accounting
for every dollar of revenue.
SecureSure
SecureSure is a global best-practice
accounting, audit and risk management
solution that was born of years of Industry
experience.
Advanced transaction processing
software and fully integrated data
capture systems come with automated
compliance test safeguards.
Operational Excellence assurance
reviews assess and address all financial
and non-financial quality and risk issues
at car park level.
External cash collection and
banking services providers ensure
independence and control over
revenue verification methods.
Rigorous internal and external auditing
at state and national levels keeps Secure
Parking ahead of assurance trends.
CPA Knowledge Partner
The Finance team is supported by a training
program that promotes and enables internal
learning. The program has been recognised
by CPA Australia, resulting in the Secure
Parking Finance team being awarded the
coveted ‘Knowledge Partner’ status under
the Recognised Employer Program.
CFO DealBook Award-winning Team
The Secure Parking finance team was
awarded the prestigious CFO DealBook
Finance Team of the Year. This award
recognises the Finance Industry team that
makes a difference to their organisation
and their clients.
Shift Cube Reporting
The Shift Cube Reporting Tool is a
business intelligence tool that allows for
both real time and predictive analysis and
can be used to report on many different
dimensions. The Cube aids your business
through more flexible data analysis, which
in turn enables better decision making and
more accurate planning for the future.
Flexible Financial Solutions
Secure Parking works towards developing
a structure that is financially beneficial
to both parties and ensures we are
working towards common goals. We are
extremely flexible in terms of the type of
arrangements we can work with:
Lease
Rental
Management
L abour-hire
Profit-share
Consignment
We can provide tailored operating and
capital funding solutions for all of these
arrangements.
FI NANCI AL M ANAGEM ENT
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The formula for maximising the potential of your car park
Forecasting from accurate data, set in
transparent financial processes, guarantees
financial security for your asset.
SUSTAINABILITY
Our role in a
better future
At Secure Parking we are proud of
our sustainability credentials. Our
commitment to working with owners to
achieve improvements in environmental
management has highlighted a clear
alignment between environmental and
commercial objectives. Taking care of
the environment actually makes business
sense and also differentiates our service
as the issue of sustainability becomes
more important to our customers.
We continue to work closely with key
environmental organisations, policy
makers, councils and other relevant bodies
to influence plans and decisions that affect
our business and your car park operation.
Sustainable Practice Strategy
By putting a quantifiable sustainability
strategy in place, you can contribute to
the value of your property. Our menu of
sustainable practices options include:
Understanding, measuring
and reducing your property’s
environmental footprint
Collaborating with you to meet
regulatory environmental standards
Introducing innovative services,
products and carbon offset programs
Active compliance with national reporting
guidelines for carbon emissions
Buildings have been identified as
having the most cost-effective climate
change mitigation opportunity in terms
of emissions reduction and performance
improvement. We work with owners to
improve the holistic performance of their
buildings in each stage of construction
and use. Delivering comfortable
buildings, with clean air, reduced energy
dependence and costs are a few of
the tangible benefits of our drive for
environmental sustainability.
Secure Parking Sustainability
Initiatives
Reduction of carbon footprint at Head
Office and car parks
Carbon offset programs for parking
customers
Off-peak parking
Measuring and managing CO2
emissions
Replacing light tubes with energyefficient LED lighting
Installation of light sensors
Introduction of solar panels
Installation of the best practice,
energy-efficient parking access control
equipment
Assistance with ABGR Programs
Parking guidance systems
Shared car services
Environmentally friendly car wash
services
Bicycle parking
Hybrid car parking bays and electric
vehicle charging points
SUSTAI N ABI L I T Y
Taking our corporate responsibility seriously
to make a better world for the future.
The formula for maximising the potential of your car park
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