SOUL’S® PSY NEEDS A SOUL DANCER CONTEST OFFICIAL RULES BEFORE YOU ENTER, READ THE OFFICIAL RULES BELOW. YOU MUST AGREE TO THESE OFFICIAL RULES BY CLICKING THE CHECKBOX WHERE INDICATED WHEN ENTERING THE CONTEST. THIS CONTEST IS WORLDWIDE. VOID WHERE PROHIBITED. DO NOT ENTER UNLESS YOU MEET THE ELIGIBILITY CRITERIA AT THE TIME OF ENTRY. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. 1. ELIGIBILITY: This SOUL’S® PSY NEEDS A SOUL DANCER CONTEST ("Contest") is open only to individuals who are legal residents of the 50 United States and the District of Columbia and Worldwide, who are 18 years of age or older at the time of entry (19 years of age or older if a resident of AL or NE). The following individuals are not eligible: employees, contractors, directors and officers of Soul Electronics ("Sponsor"), its parent, subsidiaries and affiliated companies, and the web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Contest (collectively, "Contest Parties"), and the immediate family members (spouse, parent, child, sibling and spouse or "step" of each) of, and those living in the same households as, each such individual. Contest is void where prohibited. 2. OVERVIEW: Enter to win a trip to Hong Kong and to be in a video with PSY and Soul by submitting a video of yourself performing a dance. The winner will be judged by 50% in performing skills and 50% in entertainment value. The winner shall be determined 1/3 by popular vote, 1/3 by PSY and 1/3 by Soul Electronics. The Contest consists of two rounds: o o Round 1: From 12:00:01 p.m. US EDT September 2, 2013 to 11:59:59 a.m. US EDT September 19, 2013, submit a YouTube, Vimeo, and/or YouKu link of your video on the www.soulelectronics.com/psyneedsasouldancer “contest” page (“Submission”). Psy and Soul Electronics shall select the top 24 videos chosen from eligible and approved Entries, which will be uploaded onto a voting platform for public voting. Round 2: The top 24 submitted videos will be displayed at www.soulelectronics.com/psyneedsasouldancer, where the public may vote (“Finalists”). The winners shall be determined 1/3 by popular vote, 1/3 by PSY and 1/3 by Soul Electronics. The Contest consists of two rounds. 3. TO ENTER: YOU MUST EXPRESSLY AGREE AND CONSENT TO BE BOUND BY THESE OFFICIAL RULES. IF YOU DO NOT AGREE TO ANY OF THESE TERMS, PLEASE DO NOT USE THE WEBSITE OR ENTER THE CONTEST AND YOUR ENTRY MAY BE VOIDED. ALL ENTRIES MUST ADHERE TO THE ENTRY REQUIREMENTS SPECIFIED HEREUNDER. You may not submit more than one Entry. Each Entry must be of you and no other person, be original and must not infringe on third-party rights. No correspondence about Entries will be entered into, nor will videos be acknowledged or returned. If required information is not included, Entry will be disqualified. Entries must be received by 11:59:59 a.m. US EDT September 19, 2013. Once the entry form is completed and the Entry is uploaded, the Entry is final and may not be modified, supplemented or edited. 4. TECHNICAL REQUIREMENTS: All video submissions must be in the following file formats, as per YouTube’s Upload Instructions and Settings: .MOV; .MPEG4; .AVI; .WMV; .MPEGPS; .FLV; 3GPP or WebM. Additional requirements can be found on https://support.google.com/youtube/topic/2888648?hl=en&ref_topic=16547 ADDITIONAL REQUIREMENTS: o All entries must be received by 11:59:59 a.m. EDT September 19, 2013 to be entered into the Contest. o Submission should be of you only. No third parties are permitted. o Exercise safety in your video. There shall be no unsafe acts on the videos. o Once uploaded, submission will not be returned. SPONSOR may, in their sole discretion, remove, delete and/or forfeit any Submission they deem inappropriate or otherwise non-compliant. o The person registering for the Contest and uploading the Submission will be deemed the entrant (“Entrant”). o Submission cannot be uploaded more than one (1) time throughout the Contest Period. o Each Submission must be the original work of the Entrant; it may not have won a previous promotion or an award; it must not infringe any third party’s intellectual property or other rights; it must be suitable for display and publication on national television (i.e., may not be obscene or indecent, including but not limited to nudity or profanity); it must not contain obscene or pornographic material; it must not contain defamatory statements (including but not limited to words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group); it must not include threats to any person, place, business, group or world peace; it must not invade privacy or other rights of any person, firm or entity, and it must not in any other way violate applicable laws and regulations or network standards. o Each Submission must not feature or reference any commercial products and/or company trademarks, logos, brands or endorsements (including third party logos on street scenes, panoramic views, vehicle license plates, clothing such as t-shirts, hats, etc.) except that Submission may contain SPONSOR’s logos. o Each Submission must not contain any copyrighted works. o No third party logos/intellectual property is permitted. If SPONSOR, at any time, receives a complaint, (including but not limited to a cease and desist letter, general letter of complaint, etc.), alleging intellectual property infringement in a Submission, SPONSOR reserves the right to remove such Submission at any point, without prior notice. Be careful that your video doesn't inadvertently contain another brand's logo or intellectual property because that will cause your video to be disqualified. o All Submissions will be reviewed for content before being posted anywhere; however, such review does not relieve Entrant from responsibility for compliance with these Official Rules. Submissions that do not comply with these Official Rules or that otherwise contain prohibited or inappropriate content as determined by the SPONSOR, in their sole discretion, will be disqualified and will not be considered for prizes. SPONSOR makes the final determination as to which Submissions are eligible to take part in this Contest. From time to time, SPONSOR may, in its sole and absolute discretion, choose to feature certain Submissions on the website, on any other SPONSOR social media website, and/or in advertising materials. Being featured on the Website, on any other SPONSOR social media website, and/or in advertising materials in no way impacts the likelihood of success of the Participant becoming a Contest Winner nor does the inclusion of the Submission on the Website, on any other SPONSOR social media website, and/or in advertising materials indicate that SPONSOR deems the Submission to be a good example of an acceptable Submission, nor does it indicate SPONSOR’s preference for the Submission. o Sponsor is not responsible for late or incomplete Entries. The responsibility to electronically complete the Entry process and upload a video is the Entrant's and Sponsor shall not be responsible for any video not actually received due to incomplete or improper transmission. Similarly, Sponsor does not have any obligation to advise Entrant of an incomplete Entry or video submission. 5. CONTENT REQUIREMENTS: Entrants may capture the video themselves performing a dance to show their skills and creativity, or Entrants may have another person capture the video. If someone other than the Entrant has captured the video, the Entrant must have written permission from that person to submit the video and Entrant must be able to obtain a signed release from the videographer upon the request of Sponsor. Entrant must be able to obtain a signed release upon request of the Sponsor. 6. CONDITIONS OF ENTRY: Entrant warrants and represents that the Video: o is original (video may be captured by someone other than the Entrant if the Entrant obtained written permission to submit the video, as set forth below); o does not infringe the intellectual property, privacy, publicity rights, ownership or any other legal or moral rights of any third party; o has not been entered in previous contests or won previous awards; o is suitable for public viewing. By submitting an Entry, Entrant represents that he/she owns all rights to each element of his/her Entry, including, without limitation, the copyrights in the video. If someone other than the Entrant captured the video, Entrant further represents that he/she has obtained an assignment of rights from the third party that captured the video. Sponsor's determination as to whether the video violates the rights of any third party is final. Each Entrant irrevocably grants Sponsor and its affiliates, legal representatives, assigns, agents and licensees, the unconditional and perpetual right and permission to reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform, adapt, exhibit and/or otherwise use or reuse (without limitation as to when or to the number of times used), on an exclusive basis, each element of the Entrant's Entry, and use of the Entrant's name, likeness, photograph (collectively, "Likeness"), and/or statements regarding his/her participation in this Contest (with or without using the Entrant's name) in any and all media without limitation as to time or territory, and without additional compensation or approval from the Entrant or any other party. Entrant waives intellectual property rights, privacy/publicity rights or other legal or moral rights that might preclude the Sponsor's use of any element of the Entry, and agrees not to sue or assert any claim against the Sponsor for the use of any element of the Entry or Entrant's Likeness or statements. Entrant further grants all end users of Sponsor's website (a) the ability to rate, vote, review, share, comment on and tag the Entry; (b) the ability to send and distribute the Entry via e-mail, instant messenger, and via social media or other electronic means. Entrant agrees to indemnify and hold Sponsor, its agents and Contest Parties and their respective affiliates, officers, directors, agents, co-branders or other partners, and any of their employees (collectively, the "Indemnitees"), harmless from any and all claims, damages, expenses, costs (including reasonable attorneys' fees) and liabilities (including settlements), brought or asserted by any third party against any of the Indemnitees due to or arising out of the use of any element of Entrant's Entry, or the Entrant's conduct in submitting an Entry or creating a video or otherwise in connection with this Contest, including but not limited to claims for trademark infringement, copyright infringement, violation of an individual's right of publicity or right of privacy, or defamation. Entrant further agrees to release Sponsor from any and all claims that any advertising subsequently produced, presented, and/or prepared by or on behalf of Sponsor infringes Entrant's rights with regard to any elements or ideas contained in any element of the Entry. 7. SELECTION OF WINNERS: The two Grand Prize winners will be announced on the Sponsor's Web Site at: www.soulelectronics.com/psyneedsadancer.com on or about 11:59:59 a.m. US EDT September 23, 2013. The Winners shall be based upon the following criteria: 50% in performing skills and 50% in entertainment value. The Winners scores shall be based upon the following weight of voting: o 1/3 Popular vote: Limit one (1) vote per entry/per person/email address/per day. A day will be defined as beginning at 12:00 a.m. ET and ends 24 hours later at 11:59:59 p.m. The public will be asked to vote on which Entry is the best Entry based on. o 1/3 vote by PSY o 1/3 vote by SOUL ELECTRONICS 8. PRIZES: Two (2) Grand Prizes will be awarded to two separate Entrants based on the criteria set forth above. Winners must be available on the dates of the video shoot. Winners must fully cooperate with the video shoot and be able to perform as required in the video shoot. Each Grand Prize shall consist of one (1) ticket to “PSY NEEDS A SOUL DANCER” video shoot scheduled to take place in Hong Kong, China (Exact date will be announced to the winner); round-trip coach air transportation for winner’s home to Hong Kong, China or ground transportation if the winner is local to Hong Kong, China. Contest Grand Prize also includes, one (1) double occupancy standard hotel room for two (2) nights and ground transportation between hotel and airport. Estimated retail value of Grand Prize Trip: $2,000 to $5,000 with the Actual value depending on travel origin and airfare fluctuations. Selection of airline, hotel and filming assignments are at SPONSOR’s sole discretion. All expenses not outlined herein, including but not limited to other travel, gratuities and meals, are solely the responsibility of winner. Winner who lives in Hong Kong, China may be provided ground transportation in lieu of air transportation. Travel guest must sign and return a travel release before any ticketing or travel occurs. Winners must have all necessary identification and/or travel documents (e.g. a valid passport) required for travel to Hong Kong, China. Expenses and incidental travel costs not expressly stated in the package description above, including but not limited to, ground transportation, meals, incidentals, passenger tariffs or duties, airline fees, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses, are the sole responsibility of Winners. Traveler must be eighteen (18) years of age or older as of the date of departure and must travel on itinerary provided by Sponsor. Winner must execute any and all documents necessary for travel, participation and granting of full rights to Winner’s participation and performance including but not limited to full liability and publicity releases prior to issuance of travel documents. Winner must have all necessary identification and/or travel documents (e.g., passport) required for travel. Once travel issued, Winner may not be substituted, except in Sponsor's sole and absolute discretion. Airline tickets are non-refundable/non-transferable and are not valid for upgrades and/or frequent flyer miles. All airline tickets are subject to flight variation, work stoppages, and schedule or route changes. Travel restrictions, conditions and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Sponsor shall not be responsible for any cancellations, delays, diversions or substitution or any act or omissions whatsoever by the air carriers, hotels, venue operators, transportation companies, travel providers or any other persons providing any travel-related service or accommodation. Additional trip details and travel information to be provided to the Finalist at the time of notification. Finalist and guest are also responsible for obtaining travel insurance (and all other forms of insurance) at their own option and hereby acknowledge that Sponsor has not and will not obtain or provide travel insurance or any other form of insurance. Five (5) First Prizes: Five (5) Grand Prizes will be awarded to the next five separate Entrants with the next best scores based upon the same criteria. Each First Prize shall consist of one full set of “SOUL” Performance Line” product endorsed by PSY which includes 1 LOOP Ultra lightweight On-Ear headphones and 1 Mini Optimal Acoustic In-Ear headphones. ARV: US$189. Total value of all available prizes and trips is between US$4,645 to US$10,645. 9. GENERAL CONDITIONS: All Winners are subject to verification, including without limitation, verification of eligibility and compliance with these Official Rules. All Winners will be required to complete, sign and return an Affidavit of Eligibility, Liability Release and, where lawful, Publicity Release. All Winners will also be required to execute an Assignment of Rights, in which he/she irrevocably assigns and transfers to the Sponsor any and all rights, title and interest in each element of the Entry (including the video and title) and their performance in the video with Psy (including all work related to or arising out of the video such as photographs and behind the scenes), including, without limitation, all copyrights, and waives all moral rights in those works. All completed documents must be returned to Sponsor within 3 days of the date notice was sent or Winner status will be forfeited and an alternate Winner may be selected. Notification of winner status must be kept confidential until the SemiFinalists, Finalists or winners are announced by Sponsor. Failure to comply with this requirement may result in disqualification. All winners are solely responsible for any taxes on their respective individual prizes. No substitution of prize will be offered, except at the sole discretion of the Sponsor. Prizes are non-transferable. If for any reason the Contest is not capable of running as planned, including without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, Sponsor reserves the right, at its sole discretion to cancel, modify or terminate the Contest. Further, Sponsor reserves the right, at its sole discretion, to disqualify any individual deemed to be (a) tampering or attempting to tamper with the entry process or the operation of the Contest; (b) violating the Official Rules; or (c) acting in an unsportsmanlike or disruptive manner or with intent to annoy, abuse, threaten or harass any other person. Sponsor reserves the right to require winners to submit to a confidential background check to confirm eligibility as a condition of awarding any prize to help ensure that the use of any such person in advertising or publicity for the Contest will not bring Contest Parties into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Contest as determined by Sponsor in its sole discretion. Entrants agree that the Sponsor has the sole right to decide all matters and disputes arising from this Contest and that all decisions of Sponsor are final and binding. This Contest is governed by the laws of the State of Florida, and by entering; Entrants/Finalists agree that all claims or disputes must be resolved exclusively in the federal or state courts in Seminole County, Florida. 10. LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsor or Contest Parties resulting from any user's participation in or attempt to participate in the Contest or ability or inability to upload or download any information in connection with participating in the Contest. No responsibility or liability is assumed by the Sponsor or Contest Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Contest: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other online communication problems; errors or limitations of any Internet service providers, servers, hosts or providers; garbled, jumbled or faulty data transmissions; failure of any email transmissions to be sent or received; lost, late, delayed or intercepted email transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestion on the Internet or the Web Site; unauthorized human or non-human intervention in the operation of the Contest, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, worms; or destruction of any aspect of the Contest, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Contest. Sponsor and Contest Parties are not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of the Web Site is at user's own risk. Sponsor and the Contest Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained by user's or any other person's computer equipment resulting from participation in the Contest, use of the Web Site or the download of any information from the Web Site. By participating in the Contest, the Entrant releases Sponsor and Contest Parties from any and all claims, damages or liabilities arising from or relating to such Entrant's participation in the Contest. By accepting a prize in the Contest, winners agree that the Sponsor and Contest Parties shall not be liable for any loss or injury resulting from participation in the Contest, acceptance or use of any prize. Sponsor and Contest Parties are not liable in the event that any portion of the Contest or Live Event is cancelled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control. 11. WINNERS LIST: For a list of the Winners, visit www.soulelectronics.com/psyneedsasouldancer or send a self-addressed, stamped, #10 envelope to: Soul Electronics, 1025 Greenwood Blvd, Suite 351, Lake Mary, Florida 32746. Requests must be received by October 30, 2013. 12. PRIVACY: By submitting an Entry in this Contest, each Entrant agrees to Sponsor's use of participant's personal information. 13. SPONSOR: Soul Electronics, 1025 Greenwood Blvd, Suite 351, Lake Mary, Florida 32746.