“The economic crisis of 2013 in Greece had us facing a genuine challenge. With the
deduction of the disposable income of our customers and the uncertainty created in the
market we had to come up with an effective way to improve our loyalty programme. We
had to essentially make our loyalty programme more attractive to increase customer
notosgalleries
engagement. Our revamped loyalty program had to stand out based on our leading
(http://www.notosgalleries
strategy and meet a more demanding public.
.gr/page/)
CloudBiz’s assistance was necessary in order to achieve this goal.
notosgalleries stores
Here is where CloudBiz came in. All customers are not equal. They differ widely in their
belong to one of the
revenue potential and their experience with our brand and their loyalty. The
largest Greek commercial
segmentation strategy plays a very important role in optimizing the performance of the
associations; Notos Com.
program.
In collaboration with CloudBiz, we divided our customer into groups of individuals based
on similar characteristic they had between each other. Once the segments were
“We managed to target
established, we evaluated the value and potential return of a particular level of
groups effectively and
investment in a specific group.
Using a scientific approach, with the valuable support of CloudBiz, we managed to
segment our target group based on their needs and habits, having a far more financially
attractive investment per capita”.
What notosgalleries needed
Optimization of the existing loyalty programme
000-0Better understanding and use of customer database.
000-0More targeted marketing initiatives aimed at improving the effectiveness of actions
fidelity
What we offered
In order to meet the above needs we offered "Loyalty CRM Check Up"; a specific
methodology of redesigning and re-launching an existing loyalty programme.
More specifically
CloudBiz team implemented the above scheme based on Loyalty Intelligence@ platform.
This technological platform completely covered the business needs and it was launched
immediately.
With "Loyalty Check Up" we began with a depiction of the current situation (as is) and an
exploration of the areas that needed improvement (SWOT analysis). Quantifying these
areas, we used our expertise and international know how with respect to the existing
allocate marketing
resources efficiently”.
areas, we used our expertise and international know how with respect to the existing
collaborations of notosgalleries.
Appendix
Our offered services in more details
With the above “Loyalty Check Up”, notosgalleries was able to discover aspects that had
not detected and managed to improve its situation, according to the objectives that were
initially set (qualitative, quantitative).
Such aspects would include:
000-0Analysis (such as RFM, Cross Sell, Up Sell, Reactivation etc.) for which we added
new practices or parameters aiming at further improving the adoption of KPIs
(Response Rate, Incremental Sales, etc.).
000-0Power plan (self and adhoc) based on business rules (e.g. redemption alerts).
000-0Measuring outcomes using new practices (such as Control Groups etc).
000-0Prepared data for RFM Customer Segmentation and Multivariate Customer
Segmentation.
000-0Create groups that have similar characteristics using Statistical analysis and
algorithms. Also a measure of how different each group is from the others.
000-0Design a value proposition for each Group (Strategy plan using both MTV and RFM
for targeted campaigns).