Job Description:
Marketing Manager
The Marketing Manager will coordinate with several different team members within the office and will
need to serve both internal and external customers. The job will involve a full range of marketing
functions including market analysis, creating marketing plans, creating and managing a marketing
budget, creating marketing materials, conducting direct marketing campaigns, developing and managing
website/social media marketing, managing public relations, developing and managing branding,
planning marketing events, and providing support services for the sales and leasing team.
Responsibilities:
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Create property-specific marketing plans and budgets with relevant team members.
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Perform detailed market research and analysis – demographics, housing reports, traffic counts,
demand drivers, etc. Organize information into presentable, effective marketing formats.
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Create/produce detailed maps and aerials for marketing to specific prospects/clients.
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Use PhotoShop, Publisher, Word and other relevant software programs to create and update
marketing materials.
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Update listings on websites, flyers, marketing databases, etc.
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Create, implement and manage social media marketing strategy.
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Implement retailer marketing database to be used effectively for direct marketing campaigns.
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Develop relationships with media outlets, work with reporters, and handle all PR (including
writing press releases).
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Work with various vendors and customers – signage vendors, architects, brokers, marketing
firms, brokers, tenants, etc.
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Represent Galaxy professionally on a daily basis and at industry events to effectively market the
company and its properties.
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Read local and national publications to identify expanding tenants and other opportunities.
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Provide assistance to sales and leasing team when needed for responding to individual
prospects.
Requirements & Skill Sets:
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Minimum 3-5 years of experience in marketing or related field.
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Impeccable writing skills.
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Ability to clearly communicate with a wide variety of individuals and organizations.
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Enthusiastic, positively minded attitude necessary to work in a team-based environment.
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Creative abilities and mindset.
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Graphic design skills.
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Ability to prioritize multiple requests and assignments.
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Ability to work with separate team members toward project completion in a timely manner.
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A self-starter who can manage his/her own time and run well without direction.
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Attention to detail necessary for professional end products.
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Social media experience and knowledge.
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An understanding of the needs and decision drivers for Galaxy’s clients and partners.
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Skilled in PhotoShop, Publisher, Word and/or other relevant design programs.
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Preferably have working knowledge of real estate marketing and research platforms (i.e. CoStar,
Loopnet, etc.)