Job Description
Communications & Marketing
Manager
NEEDED: Gen Next seeks a Communications & Marketing Manager to help execute internal, Member
communications of a national Membership organization focused on engaging business leaders in
solutions that create opportunity for future generations. Some external marketing and communications
responsibilities will also be needed. The ideal candidate is enthusiastic, detail-oriented, actively
optimistic, results-driven, and passionate about making a difference.
ABOUT THE ORGANIZATION
Gen Next: Gen Next (GN) is an exclusive network of accomplished and dynamic entrepreneurs,
executives, and thought leaders. GN acts as a leadership platform that develops and deploys forward
looking and purpose driven leaders. Our Members learn about and become engaged in driving impact
around key issues that will face future generations. Membership in GN is by invitation only and
requires a minimum contribution of $10,000 annually. Gen Next has approximately 225 Members
across the country and currently operates in Los Angeles, New York, Seattle, Scottsdale, Orange
County, and San Diego. GN will be expanding into the Bay Area, Dallas, Chicago, Miami, and other
major cities. GN executes more than 100 programs (events and unique experiences) a year with top
business, political, and thought leaders in the US and around the world. GN also engages Members in
high-impact opportunities—e.g. the Gen Next Foundation is in a joint venture with Google Ideas and a
London-based NGO to develop solutions for countering violent extremism. Members also allocate and
raise millions of dollars and work with top political leadership through Gen Equity PACs of
Gen Next.
Our impact and our network are growing, and we're looking for the right person to help us build and
drive that growth. The Communications and Marketing Manager will work directly with dynamic and
successful entrepreneurs and business, political, and thought leaders. Growth within the role will lead
to organizational development, strategic initiatives and communications, political, and philanthropic
engagement.
POSITION SUMMARY
The Communications and Marketing Manager is responsible for producing and managing engaging
content across multiple platforms to help build and maintain the Gen Next Brand. This role interfaces
with key headquarters and co-located staff as we work to execute our mission of setting up future
generations for success by engaging and deploying our Members across the country.
PRIMARY DUTIES AND RESPONSIBILITIES (including, but not limited to the following):
1. Creating, editing, and disseminating communications content
 Research, write, edit, and disseminate weekly Member email update
 Research, write, edit, and disseminate monthly Member-targeted e-newsletter
 Research, write, edit, and disseminate quarterly national e-newsletter
 Assist with drafting and editing Member-targeted emails across the country, including
special announcements, invitations, updates, and Leadership Memos
 Assist the CEO in creating and updating PowerPoint decks and talking points for key
presentations
 Assist in drafting and editing op-eds, blog posts, and memos from the CEO
 Maintain and update Gen Next Member blog updates
 Create infographics and visually-stimulating graphic content for Members and the public
that convey the goals, progress, and achievements of Gen Next and its affiliates
2. Monitor and improve Member communications engagement
 Track Member readership weekly, monthly, and quarterly
 Prepare monthly and quarterly readership reports for each Regional board
 Identify areas for improved readership and work with Regional Directors to engage
Members with poor/flagging readership engagement
 Identify areas where content can be freshened or improved to keep Members engaged
Job Description
Communications & Marketing
Manager
3. Managing and updating Gen Next social media platforms
 Manage and execute the Gen Next social media strategy across platforms, ensuring brand
and message consistency
 Maintain the external pages for Gen Next on LinkedIn and Facebook, including
organizational updates, job openings, and Member achievements
 Maintain the internal Member-focused LinkedIn and Facebook Groups
 Maintain the Gen Next Instagram and Twitter accounts
 Manage the creation and scheduling of regular tweets
 Maintain a database of Member, speaker, and partner social media properties
4. Providing marketing support for Programs and key initiatives
 Author and edit marketing language that previews Gen Next programs for Members
 Maintain internal background documents on all programs, including researching relevant
articles to prepare Regional Directors and staff
 Review and edit all Program recaps after they are drafted by Regional Directors
 Review and edit photos and maintain database of photos and videos for future marketing
use
5. Project management, including vendor and consultant management
 Manage or assist in managing ongoing external relationships with vendors and consultants,
including: graphic design, website creation and management, app development, press and
media outreach, and video production.
 Manage timeline and execution of external projects including increasing Gen Next’s media
relationships and presence, the creation of a Gen Next promotional video, and Gen Next’s
thought leadership development
6. Developing and maintaining Gen Next brand and messaging consistency
 Ensure consistent branding and messaging is used by all staff in any communications,
internal and external
 Maintain internal best practices guides and train staff as needed
 Review key branding properties such as logo, colors, and fonts to ensure consistency
7. Researching and building awareness of Gen Next issues, Members, and mission
 Research and select articles of importance to Gen Next Members, including those pertaining
to upcoming programs and speakers
 Research and maintain awareness of Gen Next Members in the news, and build rapport
with Members to understand how to feature them in publications
8. Maintaining Gen Next Member and contact databases
 Oversee the maintenance of Gen Next databases and CRM as needed, including Member
bios, Member contact and personal information, quotes, photos, video, stats, and facts.
9. Managing intern support staff
 Train interns in communications practices
 Delegate and assign ongoing tasks to interns and monitor their progress
 Provide feedback for improvement as needed
Job Description
Communications & Marketing
Manager
DESIRED ATTRIBUTES AND SKILLS
Gen Next is looking for an amazing team member who exemplifies the mission, vision, and values we
strive to embody, and who possesses key skills (with a passion for ongoing personal improvement and
growth). We are looking for candidates with:

Leadership: A commitment to servant leadership, and an appreciation for excellence, positivity,
resourcefulness, hard work, and hustle.

Active Optimism: A positive attitude, with a keen awareness of the big picture we are striving to
achieve.

Trusting Teamwork: An appreciation for trust, mutual respect, and teamwork; the belief that you can
go farther when you work together.

Excellence and Passion: A commitment to executing our mission and making the world a better
place for future generations, with a drive to execute each task and project with energy and
excellence.

Judgment: A strategic approach to decision-making and problem-solving that weighs costs and
benefits when assessing an opportunity; seeking lessons learned and wisdom through
accomplishments.

Fun: The desire to bring energy, fun, and humor to the world-class experiences we create.
The ideal candidate will also possess the following key skills and attributes:

Professional and persuasive written and verbal communications skills; comfort interfacing with
executive, thought, and political leaders.

Patience and thoughtfulness when helping our CEO and top leaders anticipate challenges and
achieve goals.

A growing knowledge of political and business issues, intellectual curiosity, and an appreciation for
free enterprise economic philosophy.

The ability to excel independently and in a team environment—particularly when the broader team
works remotely.

High EQ and the ability to identify and sensitively manage the different needs of Members,
stakeholders, partners, and team members.
QUALIFICATIONS AND SKILLS
The individual must be organized, detail-oriented, possess exceptional communication skills, and be
able to work with a team while also being able to think and act independently. The individual is
expected to be comfortable working in a dynamic and fast-paced environment, and able to adapt and
excel in new challenges. The requirements listed below are representative of the minimum knowledge,
skill, and/or ability required. Reasonable accommodations will be made to enable individuals with
disabilities to perform the essential functions.
Job Description
Communications & Marketing
Manager
1. EDUCATION and/or EXPERIENCE
 Bachelor’s Degree (B.A) or equivalent, preferably in Business, Communications,
Political Science, English, or Journalism
 Minimum of two - three years’ experience in a communications or marketing-related role, and a
consistent record of drive and accomplishment. Experience working with C-level executives is a
plus.
 Must have experience and an appetite for writing marketing language for products or services, and
familiarity with targeted marketing best practices. Experience with business writing, speechwriting,
and writing for earned media (op-eds, pitching and placements) a plus.
 Experience in event planning, building organizations, politics/policy, and social entrepreneurship are
a plus.
2. COMPUTER/TECHNICAL SKILLS
 Intermediate or advanced knowledge of Microsoft Outlook, Word, PowerPoint and Excel
 Intermediate or advanced knowledge of social networking skills including Facebook,
Twitter, and LinkedIn, as well as mass-management tools such as Hootsuite
 Experience with marketing and database platforms such as Vertical Response, Exact Target,
Mailchimp, Eventbrite, Cvent, Salesforce
 Proficiency with photography/photo editing a plus
WORK ENVIRONMENT
The work environment described here are generally but not totally representative of those encountered
while performing the essential functions of this position.
 At least 40 hours per week, with non-traditional hours (including regular evening events and
occasional weekend commitments), and some travel
 The environment can go from steady paced to fast paced without expectation
 One must be able to adapt to many different types of personalities
 One must be able to retain, synthesize, and articulate vast amounts of information
Totality of Work Disclaimer: This job description should not be constructed to imply that these requirements
are the only duties, responsibilities, and qualifications for this job. Incumbents may be
required to follow any additional related instructions, acquire related job skills, and perform all or some of the
above duties and responsibilities with varying levels of concentration based on the incumbent’s skill level
and the organization’s needs. Incumbents in this position will be subject to review every 90 days.
PHYSICAL DEMANDS
 Evening work is required for events
 Travel is required for meetings, regional development, and programs
 Occasionally lift and/or move up to 25 pounds
 Specific vision abilities required by this job include ability to adjust focus
COMPENSATION
Compensation is based on skills, ability, and experience
HOW TO APPLY
Send a current resume and cover letter to:
Kim DeAllen
Kim@GenNext.com