JOB PROFILE
and
PERSON SPECIFICATION
Job title:
Marketing Assistant
Reports to:
Marketing Manager
Hours:
Full Time
Salary:
c. £18,000
Contract Type:
Permanent
Job Purpose:
To assist the Marketing Manager with the marketing requirements of the Watts Gallery
Trust in order to achieve visitor and income targets with a focus on events, venue hire,
friends and donors support.
Events: Adult learning, specialist and independent visitor
 Working with internal stakeholders and Marketing Manager to deliver three seasonal
events leaflets and posters
 Working with Marketing Manager to deliver distribution plan, inc. paid and unpaid
activity
 Using CMS ensure all events are on Watts Gallery website What’s on section
 Regularly check all event sales and prioritise web presence accordingly
 Weekly update to Marketing Manager on all event sale performance
 Promote events through social media channels (Facebook, Twitter, YouTube etc)
 Work with Marketing Manager to ensure all events are sent to listings contacts
 Working with Marketing Apprentice, lead on the content and timings for e-news
 Draft and prepare Press Releases for the local media
 Collect, scan and file relevant press articles
 Promote to special interest groups as appropriate
Venue hire:
 Working with Marketing Manager deliver the annual marketing strategy for venue
hire including corporate and private events and wedding reception to achieve
targets
 Working with internal stakeholders and Marketing Manager to produce annual
venue hire pack, inserts and press advert
 Support Visitor Services and Commercial Teams to develop appealing venue hire
offers
 Produce marketing collateral for Trade and Wedding Fairs (stand, poster, flyer) and
attend shows as required
 Ensure venue hire section of Watts website is up-to-date, relevant, and appropriate
for audiences using CMS to manage content
 Promote to target markets through social media channels (Facebook, Twitter,
YouTube etc)
 Build relationships with local companies for corporate hire, proactively seeking new
sales opportunities
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Co-ordinate content and timings for venue hire e-news
Draft and prepare Press Releases for the Trade media
Collect, scan and file relevant press articles
Friends and Donors:
 Working with Development Team and Marketing Manager to assist in achieving
targets for Friends membership and Donor and Patrons schemes
 Working with Marketing Manager and Development to deliver annual Friends
brochure and poster
 Working with Marketing Manager to deliver marketing activity to promote Friends
scheme
 Proactively identify new opportunities to attract Friends
 Ensure Friends section on Watts Gallery website is updated and amend content
through CMS as required, promote Friends benefits through website
 Promote Friends and Donor events through social media channels (Facebook,
Twitter, Instagram)
 With Marketing Manager, co-ordinate content and timings for inclusion in enewsletter
 Assist with adhoc fundraising campaigns as required
 Assist with Donor and Patron fundraising events as required
Local Community:
 Build strong relationships with the local Compton community
 Supply content for local press and newsletters
 Distribute leaflets and posters and organise local volunteers to assist with
distribution
 Attend local summer fetes as required to raise awareness of Watts
 Pro-actively look for new opportunities and ways of working with local community
 Manage roadside signage including roadside banners
Onsite marketing co-ordination:
 Work with internal stakeholders to prioritise messaging and ensure onsite
marketing is of a high standard to cross promote all areas of the estate
 Manage existing marketing opportunities: Visitor Center A-board, Tea Shop posters,
Toilet door posters, Old Pottery Posters, leaflet display across site, roadside banners
onsite
 Identify new opportunities to cross-sell onsite: Welcome Centre, signage, Watts
Studio, Limnerslease, Chapel
Brand & Design:
 Act as liaison point for internal teams (Visitor Services, Venue Hire, Development, )
coordinating copy and images, creating design briefs for each project with approval
from Marketing Manager
 Advise staff on the use of Brand and house style including logos and design
templates
 Work with Marketing Apprentice to manage photographic libraries for Trust wide
use and handle third party enquiries for images from media, designers, funders and
internal requests
 Copywriting and proofreading a variety of marketing materials and to meticulously
check for accuracy in all documents
Research:
 Working closely with the Marketing Manager to support the on-going research
programme
 Produce monthly Google Analytics reports for Marketing Manager to monitor web
performance
 Produce monthly social media status report
 Champion Watts Audience Segmentation model ensuring staff always consider
audiences
Other
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duties
To maintain and develop own professional knowledge and awareness
To assist with marketing administration tasks as requested by Marketing Manager
To Duty Manage the Gallery as requested
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To be able to give tours of the gallery, chapel and Limnerslease as required
To undertake any other such duties or general tasks and hours of work as may
reasonable be required and any other responsibilities, which may from time to time,
be delegated by the Marketing Manager
PERSON SPECIFICATION
Attributes
E – Essential
D- Desirable
Description
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Skills & Experience
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Knowledge &
Qualifications
Personal Attributes
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Ability to juggle projects, prioritise and work to deadlines
(E)
Excellent copywriting (E)
Excellent proofreading (E)
Proven knowledge and experience of IT (E)
Ability to negotiate (D)
Flexible attitude towards projects (E)
Ability to delegate tasks to others as necessary (D)
Marketing qualifications or degree (D)
Knowledge and experience of design package eg:
InDesign, Photoshop, Adobe Illustrator (E)
Website content management (D)
Team player (E)
Self-motivated and confident (E)
Articulate (E)
Works well under pressure (E)
Proactive and ability to take initiative (E)
Able to respond to a varied and changing workload (E)
Friendly and able to work sensitively with a range of
audiences and age groups (E)
A belief in the need to make arts and heritage accessible
to all (E)
A sense of humour (E)
Ability to work as a member of a team (E)
A desire to pursue a career in arts & heritage (D)
Flexible – occasional additional hours to meet deadlines
and be present at events (E)
Date produced: November 2015