Marketing Manager
Job Description
Job title
Marketing Manager
Location
National Office in Matlock, Derbyshire
Responsible to
Chief Executive
Responsible for
Marketing and Communications for British Orienteering
Contractual Status
Full time – This position is dependent on the continuation of Sport England funding.
Salary
£24,000
The Marketing Manager will be responsible for:

Producing and delivering the marketing and communication strategy.

Monitoring and evaluating marketing and communication campaigns.

Proactively managing, updating and monitoring the website and social
media channels with relevant, accurate and engaging content.

Managing, writing and coordinating membership and other stakeholder
communications. E.g. e-newsletters, Focus Magazine.

Managing and updating the British Orienteering Print Portal

Identifying and disseminating examples of marketing and communications
good practice that have the potential to increase participation and
membership

Liaising with colleagues, volunteers, clubs and key stakeholders to support
the promotion of orienteering and our events.

Building and maintaining relationships with the media and partners

Developing, creating and managing sub-brands for British Orienteering

Managing the corporate identity of British Orienteering and sub-brands

Assisting in the delivery of sponsorship agreements

Working closely with a variety of colleagues to provide marketing and
communications advice and support to a variety of work programmes

Working closely with club volunteers to provide marketing and
communications advice and support
Role summary
British Orienteering:
Key responsibilities,
main tasks and
activities

Work closely with colleagues, clubs, members and other key stakeholders
to champion the British Orienteering vision and values

Plan and deliver a number of marketing and communication campaigns to
communicate key messages to stakeholders and members.

Produce high quality marketing materials for a range of target markets

Source content, update and monitor the British Orienteering website and
social media channels.

Attend exhibitions and conferences to promote orienteering and the
Governing Body

Work with colleagues, clubs and stakeholders to proactively develop and
promote the sport

Write and distribute press releases and work with the local and national
media

Assist in the production of funding bids and strategic documents
Marketing Manager

Be an active member of Steering Groups as appropriate
Membership:

Source content and edit the membership magazine ‘Focus’ and work
closely with a range of suppliers e.g. designers, printers and mailing
houses.

Produce e-newsletters

Produce the Annual Report and AGM Booklet

Produce all membership related literature

Produce questionnaires for membership related research

Manage and enhance member benefits
Clubs:
Assist Clubs with their marketing and communications by providing:

Marketing templates via the British Orienteering print portal

PR and social media advice via the website

An up to date image gallery

Advice and support as appropriate

Event paraphernalia to assist with marketing local events
Major Events:

Produce marketing materials and manage the corporate identity for the
British Championships and JK Festival of Orienteering

Produce template websites for major events and provide advice and
support to the volunteer webmasters

Support the Event Manager and volunteer Publicity Officer with updating
and monitoring social media channels

Produce press releases and liaise with the local and national media

Support the Event Manager and Commercial Manager with fulfilling
sponsorship agreements

Attend major events to conduct interviews, liaise with photographers,
media and sponsors in order to produce timely and engaging news items
and press releases.
Development:

Create targeted marketing and communication campaigns to increase
participation

Manage the corporate identity and produce all marketing materials for the
increasing participation brands. E.g. Xplorer, RunChallenge, Xplorer
Schools

Work with the Development team to generate national and local PR for the
increasing participation brands

Work with the Development team to manage, update and monitor subbrand websites and social media channels

Work with the Development team to produce marketing and
communication resources and best practice guidance for clubs

Work with the Development team to create and enhance the opportunities
for participants to move from increasing participation brands into
Marketing Manager
mainstream orienteering. E.g. Permanent Courses, Transition events
Performance:

Work with the Performance team to create marketing and communication
campaigns to raise awareness of the Talent and Performance Programme
to members, the media and partners.

Work with the Performance team to create marketing and communication
campaigns to raise awareness of our elite athletes to members, the media
and partners.

Work with the Performance team and elite athletes to create and distribute
press releases about athlete success at international and national
competitions.

Work with the Performance team to manage, update and monitor websites
and social media channels.

Produce resources for the Performance team as appropriate.

Support the Performance Manager and Commercial Manager with fulfilling
sponsorship agreements.
Other duties commensurate with the level of the post, as determined by the Chief
Executive.
The Marketing Manager will be a member of the British Orienteering Team and will
share with all colleagues the responsibility for:
General information

making suggestions to improve the working situation within their work and
British Orienteering as a whole;

ensuring there is equality of opportunity throughout the programme;

complying with all aspects of British Orienteering’s Health & Safety Policy
and arrangements.
This job description is not to be regarded as exclusive or exhaustive. It is intended
as an outline indication of the areas of activity and will be amended in light of the
changing needs of the organisation.
Marketing Manager
Person Specification
Qualifications
Essential
Degree or similar qualification
Current Driving Licence
Desirable
A marketing or communication related degree and/or CIM qualification
Experience
The candidate must be highly motivated, self-driven, enthusiastic and be able
to use their own initiative. They will have a minimum of 2 years relevant
experience including:
Essential
Desirable

Creating, developing and managing marketing and communication
campaigns

Writing e-newsletters and other customer/member communications

Managing, updating and monitoring websites and social media
channels

Knowledge of using website content management systems and
databases

Writing and distributing press releases and liaising with the media

Copy writing and proof reading

Producing marketing plans and managing brand portfolios

Proven experience of initialising and finishing multiple projects

Computer literacy including email, MS Office

Experience of participating in orienteering or another sport

Experience of working in sport

Experience of working with volunteers

Experience of working or participating in major sporting events

Good organisational skills with the ability to manage multiple projects

Ability to work to tight deadlines

Demonstrate an attention to detail and have strong copywriting and
proof reading skills

Ability to work on their own and to self-manage and self-motivate

Demonstrate creativity and ability to think outside of the box

An understanding of graphic design and print

An understanding of sponsorship and managing relationships

An understanding about why people participate in sports

Demonstrate the ability to lead and manage projects that involve
numerous stakeholders

Demonstrate the ability to work with a range of people; colleagues,
suppliers, volunteers and stakeholders.
Skills & Knowledge
Essential
Desirable
Leadership &
Management
Essential
Marketing Manager
Planning & Delivery
Essential

Ability to plan and deliver an integrated marketing and
communications programme

Ability to plan and deliver multiple projects

Ability to prioritise and take a proactive approach to changes in
priority in order to meet deadlines

Ability to effectively prioritise and plan one’s own workload and
remain outcome orientated

Ability to budget and monitor spending

Demonstrate a positive approach to problem solving

Demonstrate the ability to be a decisive decision maker

Have the ability to be inventive and pursue innovative ideas

Demonstrate the ability to communicate, influence and inspire
colleagues and volunteers across multiple programmes and projects

Demonstrate excellent oral and written skills to liaise with colleagues,
volunteers, suppliers and where appropriate external stakeholders

Excellent listening skills

Demonstrate excellent interpersonal skills

Demonstrate the ability to work as part of a team to ensure that
targets are achieved to a high standard and within the agreed time
frame

Demonstrate the ability to be highly self-motivated and to work alone
effectively.

Understand the importance of delivering a high standard of customer
service to our members and stakeholders

Ability to work flexibly and be adaptable to timely challenges and
deadlines

Be proactive and responsible

Highly motivated to ‘make a difference’ and be fully committed

Demonstrate the ability and willingness to travel to meetings/events
and work unsocial hours at weekends and evenings

Demonstrate an understanding and commitment to equal
opportunities and equity

Demonstrate an understanding of and commitment to individual
responsibility to comply with the Health and Safety Policy and
arrangements

Demonstrate the ability to be flexible, and adaptable to perform tasks
which are normally outside the job specifications, but considered
commensurate with the role
Problem solving &
decision making
Essential
Communications &
influencing
Essential
Working Environment
Essential
Other considerations
Essential