Kohl & Partner Quality in tourism
1. About Kohl & Partner
2. Our references
3. Our experts
2
About Kohl & Partner
Kohl & Partner is an internationally operating consulting
company specialized in the hotel and tourism industry
Kohl & Partner
means
“Quality in Tourism”
Modern company management
Development according to the EFQM
model
Austrian Quality Award
Winner of the AQA for SMEs
Affiliate Member UNWTO
Member of the World Tourism
Organization
Kohl & Partner
is a
reliable partner for tourism
development projects
3
Member of recognized networks
AIEST, HSMAI, IAAPA
About Kohl & Partner
The competitive advantage of Kohl & Partner is based on
eight factors
1
In-depth know-how about tourism development and the
complex interrelations in the tourism industry
2
More than 30 years of experience with thousands of
conducted tourism projects
3
Number 1 tourism consultancy in Austria – one of the
most developed tourism countries in the world
4
Excellent team of specialists covering various fields of
tourism development
Quality and tailor-made
solutions for the hotel, tourism
and leisure industry by Kohl &
Partner
4
5
Strong international reputation and excellent network in
the tourism industry
6
All our consultants either have tourism degrees or
previously worked in the tourism industry
7
Comprehensive experience in well-developed tourism
markets and in emerging ones
8
Highly professional approach in accordance with
international consulting standards
About Kohl & Partner
Kohl & Partner has offices or local partners in nine
countries
Local partners
Macedonia
Veve Group
Square Macedonia 2
1000 Skopje, Macedonia
Albania
VeVe Group
Blv. Zogu I 72
Tirana, Albania
Turkey
ANKEY Consulting
Boğaz Sk. 8/11
Ankara, Turkey
Hungary
AERA
Muzeum blvd. 13
1055 Budapest, Hungary
Romania
Property Partners
Sos Chitilei 88
012384 Bucharest, Romania
Offices
Villach (Headoffice)
Bahnhofstraße 8
9500 Villach, Austria
Vienna
Wallnerstraße 3
1010 Vienna, Austria
Innsbruck
SOHO II – Grabenweg 68
6020 Innsbruck, Austria
South Tyrol
Ulrich-v.-Taufersstraße 14
39030 Gais, Italy
Munich
Valpichlerstraße 49
80686 Munich, Germany
Stuttgart
Rechbergstraße 22
73550 Waldstetten, Germany
5
Zurich
Thurgauerstraße 72
8050 Zurich, Switzerland
About Kohl & Partner
Kohl & Partner offers consulting services in three business
units
Hospitality Industry
Tourism Infrastructure
Tourism Destinations
Main services
Main services
Main services
• Feasibility Studies
• Tourism Master Plans / Tourism
Preparation of Feasibility Studies,
Development Concepts and
Marketing Plans for
• Hotel Valuations
• Operator Selections
• Strategy & Positioning Concepts
• Business Plans
• Asset Management
• Marketing Plans
• Coaching
• Controlling & Budgeting
• Pricing strategies
6
Development Programs (local,
regional and national)
• Hotel Master Plans for
Destinations
• Concepts for Professional
Organizational Structures in
Tourism
• Quality Improvement Programs
• Marketing Plans
• Concepts for Tourism Cards
• Strategy & Positioning Concepts
•
•
•
•
Aqua Parks
Cable Cars
Golf Courses
Museums / Infotainment
Facilities
• Conference Centres
• Tourism Attractions
• Theme Parks / Entertainment
Facilities
About Kohl & Partner
Example: Tourism Master/Development Plan
Content
ANALYSIS
• Market analysis
o Analysis of the framework
conditions relevant for tourism
o Evaluation of the current
tourism parameters
•
•
o Identification and description
of the most important existing
tourism destinations and
tourism attractions
o Description of the current
activities of the public
administration regarding
marketing and management of
tourism
Trend analysis
Potential analysis
o Definition of the most
promising types of tourism
7
• Definition of a powerfull long-term vision
for tourism development
• Determination of the
Tourism USP (Unique
Selling Proposition) of a
destination
o Definition of the most
promising geographic areas
for tourism development
•
•
STRATEGY
Competitor analysis
SWOT analysis
ACTION PLAN
I
Concrete action plan
including recommendations for
M
• Professional
organizational/
management
structure in tourism
L
P
E
• Tourism marketing
M
• Strategic positioning,
defining the key pillars
of positioning
• Quality improvement
E
• Tourism product
development
N
• Key development
strategies for a
professional tourism
development in the
destination
• General
infrastructure
A
• Necessary framework
conditions
T
• Marketing strategies
including definition of
main source markets
and target groups
• Tourism education
• Important tourism
projects
T
I
O
N
About Kohl & Partner
Example: Tourism Master/Development Plan
Development process
C
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r
e
n
t
8
S
i
t
u
a
t
i
o
n
Strategy F
Strategy E
Strategy D
Strategy A
Strategy B
Strategy C
Powerful
Vision
About Kohl & Partner
Example: Feasibility Study (hotel project)
Content
ANALYSIS
• Market analysis
CONCEPT
• Strategic concept
o Definition of
influencing factors
o Preparation of a
concept fact sheet
o Development of a
detailed concept for all
functional areas
o Preparation of a rough
strategic sales &
marketing concept
o Preparation of a detailed
staff plan
o Assessment of the latest
available tourism statistics
o Analysis of the current hotel
supply
o Analysis of the key economic
parameters of relevant
competitors
o Determination of the expected
future hotel supply
o SWOT-analysis for the market
environment
•
•
Trend analysis (hotel
industry)
Location analysis
o Detailed analysis of the
defined location
o Detailed evaluation of the
project site according to the
Kohl & Partner Scoring Model
o SWOT-analysis for the
location
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•
Investment concept
o Preparation of a rough
floor program including
the space requirements
for each functional area
o Estimation of the total
investment (including
costs for construction,
FF&E, planning and
development, preopening, financing)
PROFITABILITY
I
Detailed economic
forecast for 10 years in
three scenarios
(optimistic, realistic and
pessimistic) including
M
• Revenue projection for
each profit center
E
• Expanses projection
according to the type of
expense
• Earnings forecast for
10 years until the NOI
(=Net Operating
Income)
• Financing mix including
the costs for capital
servicing
• Cash-flow projection
• Yield forecast (ROI
and ROE)
P
L
M
E
N
T
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1. About Kohl & Partner
2. Our references
3. Our experts
10
Top References – Tourism Destinations
Tourism Development Plan for Kavkazkye Mineralnye Vody
Russia
Short project description
In the framework of a comprehensive economic development plan for
Kavkazkye Mineralyne Vody (KMV), Kohl & Partner was assigned to prepare
the Tourism Development Plan.
The Tourism Development Plan included a detailed analysis of the status-quo of
the destination, the definition of the development strategy, a precise action plan
(taking all necessary areas like education, marketing, product development,
organizational structures, public support, etc. into consideration) as well as the
definition of concrete key projects for tourism.
About Kavkazkye Mineralnye Vody (KMV)
KMV, situated in the Southern part of Russia in Stavropol
Krai, was the number one health destination of the Soviet
Union. Still today it is broadly recognized for its medical
treatments and its mineral water.
Currently KMV, which consists of four main tourism
destinations (Kislovodsk, Essentuki, Pyatigorsk and
Zhelesnovdsk), has more than 30.000 beds and generates
around 700.000 arrivals per year.
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Top References – Tourism Destinations
Tourism Master Plan for Kurdistan Region
Iraq
Short project description
In cooperation with a consulting company from Lebanon, Kohl & Partner was
assigned to prepare a Tourism Master Plan for Kurdistan Region.
Based on the evaluation of the current situation (including several surveys,
stakeholder interviews and site visits) and the definition of the development
strategy 14 different pre-defined modules were prepared.
Those modules included topics like potential analysis, investment attractiveness
improvement, 53 investment projects, brand and communication strategy and
PPP in tourism.
About Kurdistan Region
Kurdistan Region is situated in the Northern part of Iraq,
has the status of an autonomous region and consists of
three provinces (Duhok, Erbil and Sulaymaniyah).
Only after the fall of the regime of Saddam Hussein the
government of Kurdistan Region could act more
independent. Tourism development is only in its very initial
phase but the tourism industry is seen as one of the most
potential sectors.
Client: General Board of Tourism of Kurdistan Region
12
Top References – Tourism Destinations
Tourism Development Plan for the Mountain Resort Shahdag
Azerbaijan
Short project description
Construction of the first accommodation buildings and ski slopes already started
in 2009. The project initiators vision is to develop a year-round tourism
destination with more than 3.000 rooms in various accommodation facilities, an
attractive skiing zone and several other tourism infrastructure facilities (like golf
course or spa).
Kohl & Partner, as part of a team of professional companies, was responsible to
prepare a Tourism Development Plan for Shahdag including recommendations
for a successful and professional tourism development on a national level.
About Shahdag Mountain Resort
In order to accelerate the development of tourism in
Azerbaijan, the Ministry of Culture and Tourism of the
Republic of Azerbaijan decided to support the creation of a
modern Mountain Resort corresponding to international
standards in the Northern part of the country.
Shahdag is situated approximately 25 kilometres to the
West of the regional centre of Qusar, some 200 kilometres
from the capital Baku.
Client: Administration of Shahdag Mountain Resort
13
Top References – Tourism Infrastructure
Pre-Feasibility for a cable car project near Opatija
Croatia
Short project description
Kohl & Partner has been assigned by a local consortia to recommend the
optimum route, out of two different possibilities, for a cable car connecting the
Croatian coastline with the Učka mountain range.
The target of this assignment was the evaluation of the technical as well as the
economic feasibility and the possible economic results of the investment, based
on extensive information material provided by the client. The project has been
divided into four phases – analysis of the status quo, market analysis,
calculation of profitability and recommendation concerning the optimum route.
Client: Konzorcij Rivijera Učka
14
Top References – Tourism Infrastructure
Feasibility Study for an aqua park project in Moscow
Russia
Short project description
The first part of the study included a location analysis and assessment, SWOTAnalysis, competitor analysis, international trends in water parks, target group
analysis, pricing and positioning.
Furthermore Kohl & Partner developed a broad concept including water
attractions, visitor control, wellness elements, gastronomy, fitness-area and
administrative area.
The second part consisted of an economic forecast including estimation of
visitors, earnings and costs.
Client: OOO Krost
15
Top References – Hospitality Industry
Concept for a 4-star boutique hotel in Sofia
Bulgaria
Short project description
Kohl & Partner had been assigned to prepare a concept development for the
conversion of an office building into a 4-star boutique hotel with 31 rooms in
Sofia, the capital of Bulgaria.
Beside the concept Kohl & Partner was also responsible for the definition of the
main target groups, the determination of the price structure, the marketing
concept and the Pre-Opening management.
In 2008, after the opening, the hotel was awarded “Bulgarian boutique hotel of
the year”.
Client: Investor
16
Sour c e: www. l es f leu r s hot e l.c om
Top References – Hospitality Industry
Feasibility Study for a Wine & Spa Resort in Langenlois
Austria
Short project description
Feasibility Study and implementation support during the project development for
a Wine & Spa Resort with 82 rooms in one of the most famous Austrian wine
regions close to Vienna.
The concept had been developed together with a renowned international
architect in order to create a unique architectural landmark.
Furthermore Kohl & Partner supported the Pre-Opening and the project
implementation and conducted an operative and strategic Marketing Plan for
the resort.
Client: Investor
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Sour c e: www. l o is ium .at
Selected References
Tourism Destinations
International references
• Tourism Development Program for Szolnok, Hungary
• Project Evaluation and Marketing Concept for the
planned Mountain Resort Arieseni, Romania
• Rural tourism marketing plan for Poland
• Destination Audit for Piatra Neamt, Romania
• Tourism Master Plan for the Ionic Coast between
Llogara and Qeparo, Albania
• Tourism Master Plan for Split/Dalmatia Region,
Croatia
• Tourism and Marketing Strategies for Ljubljana,
Slovenia
• Tourism Master Plan for Tatarstan Republic, Russia
• Tourism Master Plan for Bashkortostan Repbulic,
Russia
• Tourism Master Plan for Brijuni Riviera, Croatia
• Market Analysis & Potential Analysis for tourism
development in Krasnoyarsk Krai, Russia
• Business Plan for a planned Mountain Resort
Klekovaca, Bosnia-Hercegovina
• Destination Audit for Yamalo-Nenets Autonomous
Okrug, Russia
• Tourism Master Plan for the Mountain Resort
Jahorina, Bosnia-Hercegovina
• Destination Audit for Berdsk (Novosibirsk Oblast),
Russia
• Creative Tourism Development Plan for Neum,
Bosnia-Herzegovina
• Expert paper on the planned tourism cluster “Severni
Mir” near Yakutsk, Russia
• Tourism Master Plan for the Mountain Resorts
“Kopaonik” and “Divcibare”, Serbia
• Tourism Master Plan for South Kazakhstan,
Kazakhstan
• Development Plan for Wine Tourism in South
Kosovo, Kosovo
• Tourism Action Plan for South Kazakhstan,
Kazakhstan
18
Selected References
Tourism Destinations
References German-speaking markets
• Development of a tourism strategy for Kleinwalsertal,
Austria
• Hotel Master Plan for the region BodenseeAlpenrhein, Austria
• Strategic Concept for the National Park Hohe Tauern
in Austria
• Tourism Concept for the destination Lech/Zürs,
Austria
• Tourism Strategy for Salzburg Province, Austria
• Participation in the development process of the new
tourism law of Carinthia Province, Austria
• Development of a Tourism Card for the destination
Tegernsee, Germany
• Tourism Concept for Baden-Württemberg Province,
Germany
• Strategic Concept for the destination Schwarzwald,
Germany
• Tourism Concept for the Ruhrtal Region, Germany
19
• New organizational structure for the Destination
Management Company in Chiemgau/Chiemsee,
Germany
• Tourism Concept for the island of Juist, Germany
• Development of tourism guidelines for the region
Oberallgäu, Germany
• Tourism Concept for South Tyrol Province, Italy
• Quality Improvement Program for the region of Lana,
Italy
Selected References
Hospitality Industry
International references
• Feasibility study for two hotel projects in Bucharest,
Romania
• Feasibility Study for a 150 rooms mid-scale hotel in
Timisoara, Romania
• Pre-Study for a holiday resort project near Vlora,
Albania
• Pre-Feasibility Study for an upscale resort hotel in
Split, Croatia
• Concept Development and repositioning of hotels of
the RHR group (now Valamar) in Rabac, Porec, Krk
and Dubrovnik, Croatia
• Feasibility Study for a hotel project in Trebinje,
Bosnia-Hercegovina
• Potential analysis and strategic hotel development
concept for an airport hotel in Sarajevo, BosniaHerzegovina
• Concept development for a 4-star design hotel in
Belgrade, Serbia
20
• Concept Development and Marketing Strategy for a 4star spa hotel in Varvara, Bulgaria
• Concept Development and Business Plan for a 5-star
hotel in the Spa Destination Dolna Banya, Bulgaria
• Optimization Plan for hotel operations in a 4-star spa
hotel in Bansko, Bulgaria
• Feasibility Study and Operator Selection for a 5 star
hotel in Sofia, Bulgaria
• Feasibility Study for a business hotel in Sofia,
Bulgaria
• Concept Development and Business Plan for a 4-star
country club resort in Borovets, Bulgaria
• Feasibility Study for five hotels in Ulcinj, Montenegro
• Second Opinion for a 4-star city hotel with 120 rooms
in Budapest, Hungary
• Feasibility study for an airport- and conference hotel in
Budapest, Hungary
• Feasibility Study for a 4-star hotel in Visegrad,
Hungary
Selected References
Hospitality Industry
• Second Opinion for a 4-star spa & conference hotel
with 140 rooms in Bük, Hungary
• Feasibility Study for a 4-star hotel with conference
center and aqua park in Warsaw, Poland
• Best-use study for the hotels of Telekom Slovenije,
Slovenia
• Concept and Pre-Feasibility for a luxury Golf & Spa
Resort near Krasnodar, Russia
• Operator Selection for a 3-star hotel in Graz, Austria
• Feasibility Study for luxury club hotel in Schladming,
Austria
• Feasibility Study for a 4-star superior leisure hotel in
Alpbach, Austria
• Business Plan for a 4-star leisure hotel in Großarl,
Austria
• Feasibility Study for a hotel as part of a mixed use
development in Shymkent, Kazakhstan
• Feasibility Study for an enlargement of an existing 4star hotel resort at lake Wörthersee in Pörtschach,
Austria
• Feasibility Studies for three planned hotels in the
Mountain Resort Shahdag, Azerbaijan
• Feasibility Study for an event resort at lake
Wolfgangsee in St. Wolfgang, Austria
• Feasibility Study for a 4-star Lifestyle Art Hotel in
Riga, Latvia
• Feasibility Study for a 5-star hotel in Bad
Kleinkirchheim, Austria
• Concept Development for a 3-star green lifestyle hotel
in Prague, Czech Republic
• Feasibility Study for a Golf and Spa Resort in the Spa
Destination Stegersbach, Austria
References German-speaking markets
• Feasibility Study for a hotel on a ship in Luzern,
Switzerland
• Feasibility Study for a midscale hotel with 180 rooms
in Vienna, Austria
• Positioning Strategy and Operator Selection for a
Business Hotel in St. Gallen, Switzerland
21
Selected References
Hospitality Industry
• Valuation of a hotel resort in Silvaplana, Switzerland
• Feasibility Study for a 4 star hotel in Radolfzell,
Germany
22
Selected References
Tourism Infrastructure
International references
• Feasibility study for a planned skiing area in Arieseni,
Romania
• Potential Analysis for an education and entertainment
facility called “Salt World” dedicated to the topic of salt
in Hallein, Austria
• Feasibility Study for a cable car project near Opatija,
Croatia
• Tourism Concept for the castle “Wasserburg” in Laa
an der Thaya, Austria
• Economic evaluation of a planned nature-based
amusement park in Moscow, Russia
• Lift Development Concept for the Mountain Resort
Katschberg, Austria
• Demand Analysis and Concept Optimization for a
sport & leisure facility in Minsk, Belarus
• Concept Development and Feasibility Study for an
animal park in Rosegg, Austria
References German-speaking markets
• Feasibility Study for a 18 hole golf course in Retz,
Austria
• Concept Development for the Thermal Aqua Park in
Villach, Austria
• Location Evaluation and Feasibility Study for a “Sound
of Music” museum in Salzburg, Austria
• Restructuring Concept for the Thermal Aqua Park
Loipersdorf, Austria
• Tourism Concept and Feasibility Study for the castle
“Juliusburg” in Stetteldorf, Austria
• Feasibility Study for a 18 hole golf course in
Hollersbach, Austria
• Demand Analysis including revenue forecast for a tree
top paths in Schruns, Austria
• Feasibility Study for the enlargement of the ropeway
system in Turracher Höhe, Austria
• Concept Development to increase the attractiveness
of the city lake in Bad Waldsee, Germany
23
Selected References
Tourism Infrastructure
• Concept and Feasibility Study for the Mountain
Resort Krippenstein, Austria
• Feasibility Study for an aqua park in the city of
Salzburg, Austria
• Concept Development and Feasibility Study for an
adventure world for children in Windischgarsten,
Austria
• Feasibility Study and Marketing Plan for an education
and entertainment facility called “Wine World”
dedicated to the topic of wine in Langenlois, Austria
• Feasibility Study for the museum situated in the villa of
the former Austrian emperor in Bad Ischl, Austria
• Strategic Development Concept for 42 communal
aqua parks in Vienna, Austria
• Concept Development of a themed road called “Wine
road” in the province of Lower Austria, Austria
• Action Plan to increase the attractiveness of the
different themed roads called “Panorama Roads” in
the province of Salzburg, Austria
24
1. About Kohl & Partner
2. Our references
3. Our experts
25
Our experts
Your Kohl & Partner team for international projects
Christopher Hinteregger
Focus on:
Tourism Destinations
Position:
Head of Business Unit “International Projects”
Mobile:
+43 664 110 92 69
E-mail:
christopher.hinteregger@kohl.at
Matthias Hautli
Focus on:
Hotel Industry
Position:
Business Manager Kohl & Partner Vienna
Mobile:
+43 664 884 46 678
E-mail:
matthias.hautli@kohl.at
Andre Gribi
26
Focus on:
Hotel Industry
Position:
Managing Partner Kohl & Partner Zurich
Mobile:
+41 792 50 36 06
E-mail:
andre.gribi@kohl-int.ch
Our experts
Christopher Hinteregger
Position: Head of Business Unit “International Projects”
Years with the company: 10 years
Nationality: Austrian
Education:
Graduate at the University for Applied Science
„IMC“ in Krems (Austria) in 2003 studying Tourism
Management
Working experience:
• 09/2003 – 12/2007
Junior Consultant and Consultant with Kohl &
Partner Hotel & Tourism Consulting
• 01/2008 – 07/2008
Senior Consultant with Roland Berger Strategy
Consultants in Moscow (Russia)
Selected projects:
• Tourism Master Plan for Tatarstan Republic, Russia
• Tourism Development Plan for the Mountain Resort Shahdag,
•
•
•
•
•
•
Azerbaijan
Tourism Master Plan for South Kazakhstan, Kazakhstan
Tourism Master Plan for Kurdistan Region, Iraq
Development Strategy for wine tourism for South Kosovo,
Kosovo
Tourism Development Plan for the city of Szolnok, Hungary
Marketing Strategy for a planned Mountain Resort in Arieseni,
Romania
Feasibility Study for a planned cable car near Opatija, Croatia
• 07/2008 – 02/2009
Associate Director with Horwath HTL in
Moscow (Russia)
• 03/2009 – today
Head of Business Unit “International
Projects” with Kohl & Partner
27
Selected conferences (speaker):
• UN World Tourism Organization conference on Mountain
Resort Development in Almaty, Kazakhstan
• Slovenian Tourism Forum in Radenci, Slovenia
• Saudi Travel and Tourism Investment Market in Riyadh,
Saudi-Arabia
Our experts
Matthias Hautli
Position: Business Manager Kohl & Partner Vienna
Years with the company: 3 years
Nationality: German
Education:
Graduate at the University of Applied Science
„FH-Wien“ in Vienna (Austria) studying Tourism
Management
Selected projects:
• Feasibility Study for a midscale hotel project in Trebinje,
Bosnia-Hercegovina
• Feasibility Study and Operator Selection for an upper-upscale
hotel in Vienna, Austria
Working experience:
• 2006-2010
Working experience in different fields of the
tourism industry (resort hotels, tour operators,
destination management) in Europe and Africa
• 03/2010 – 07/2012
Junior Consultant / Consultant with Kohl &
Partner in Vienna (Austria)
• 08/2012 – today
Business Manager “Kohl & Partner Vienna”
• Feasibility Study for a resort hotel in the Peloponnese Region,
Greece
• Feasibility Studies for the planned hotels in the Mountain
Resort Shahdag, Azerbaijan
• Tourism Master Plan for Tatarstan Republic, Russia
• Tourism Master Plan for Kurdistan Region, Iraq
• Tourism Development Plan for Kavkazkyie Mineralnye Vody,
Russia
• Tourism Development Plan for the Mountain Resort Shahdag,
Azerbaijan
28
Our experts
Andre Gribi
Position: Managing Partner Kohl & Partner Zurich
Years with the company: 5 years
Nationality: Swiss
Education:
Swiss Graduate Tourism Executive HSW –
Lucerne University of Applied Science & Arts
Diploma Swiss Financial Expert, Swiss Banking
Assocation, Basel
Selected projects:
Working experience:
• Feasibility Study, Operator Selection and Investor Search for
• 08/1978 – 12/2000
Positions in banking, accounting and
consulting – independent from 03/1997
• 01/1996 – 12/2000
Board President Hotel Victoria, Wengen
• 01/2001 – 12/2003
Director Marketing/Tour Operator hotel group
“Ferienverein”, Switzerland
• 01/2004 – 12/2005
Lecturer at the Swiss Hotel Management
School in Montreux, Switzerland
• 01/2004 – 12/2013
Swiss Tourism Management and Kohl &
Partner in Sofia, Bulgaria
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• 04/2010 – today
Managing Partner „Kohl & Partner Zurich“
•
•
•
•
a 4-star hotel in Sedrun, Switzerland
Feasibility Study, Operator Selection for a 4-star hotel in St.
Gallen, Switzerland
Feasibility Study for a 5-star hotel in Sofia, Bulgaria
PPP project for the region of Apatin, Serbia
Representing the buyer for a hotel in Belgrade, Serbia
Selected conferences (speaker):
• Key Note Speaker at the PPP conference in Sofia, Bulgaria
• Swiss Hotel Association in Lenzerheide, Switzerland
• Swiss Real Estate Assocation in Zurich, Switzerland
Kohl & Partner – Quality in tourism
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