Predominantly under
age 45 and childless
singles & couples
Segments in Younger Years (Y) consist
of mostly singles and couples who
are typically under 45 years old and
have no children in the household.
Residents may be too young to have
children and/or are approaching middle
age and choose not to have them.
Predominantly over age 55,
empty-nest couples
and mature singles
Families with children
in the household,
including single parents
Family Life (F) is composed of segments
that have high indices for households
with children under age 18. They may
be married couples or single parent
households.
At the household level, presence of
children is the primary driver for this
At the household level, age 45 and
class. This class also includes a few
younger is the cutoff for most segments segments that while not explicit at the
and among this younger set of segments, household level for presence of children,
only those that are explicit in their lack do show high indices at the geographic
of children or have very low indices for level for that characteristic. Age is
presence of children at the geographic not the key driver for this class;
level are included in Younger Years.
households with children are most
typically under 55 years of age.
NE
Lifestage Groups
At the household level, the primary driver
is that they are over age 45 and not the
absence of children. However, segments
that are uniquely child-centered are
grouped under Family Years and those
under age 45 are grouped in Younger
Years—leaving the last group of segments
for the Mature Years class.
All of the 66 segments are grouped into 11 broader Lifestage Groups, as shown by the color-coded chart above. Lifestage
Groups capture a combination of three variables—affluence, householder age and whether there are children living
at home—to help paint a more vivid picture of each segment’s likely lifestyle. As an example, what the three Lifestage
Groups that comprise “Younger Years” share is that all of those households are, for the most part, young and childless.
What differentiates Lifestage Group “Midlife Success” from Lifestage Group “Young Achievers” is the level of affluence
each has achieved at this young age. Similarly, the four groups of segments that make up “Family Life” have children in
common, while segments categorized as “Mature Years” are mostly empty nesters. The most affluent family segments fall
into Lifestage Group F1 ”Accumulated Wealth,” which includes Blue Blood Estates, Country Squires, and Winner’s Circle.
Demographic Captions
Neighborhood Measures
The demographic caption covers the four essential
dimensions of income, age, household composition,
and urbanization. They are often used as a demographic
shorthand or substitute for the segment nickname.
Neighborhood measures correspond to Census 2000
and subsequent Claritas Updates and use neighborhood
(BG) demographics and PRIZM NE assignments at the
ZIP+4 level.
Income uses seven ranges, from Wealthy with
incomes of $100k+ to Poor where incomes are
generally well below $25k.
Tenure / Housing Type uses a collection of
categories to describe the overall type of housing
and whether it is owned or rented.
Age uses four ranges, from Younger who are
mostly under age 35, to Mature who are largely
over 65 years of age.
Predominant Age(s) uses eight non-exclusive
classes, from Age<35 to Age 65+ and several
combinations in between.
Household Composition uses five classes that
cover singles, couples, families (married couples
with children) and two mixed categories of singles
and singles with children.
Employment uses a collection of categories to
collapse the broad range of Census occupational
classes—spanning executives to farmers.
Urbanization is a Claritas model that accounts for
the population density of the assigned geography
and its proximity to the downtown core of the
metro area.
PRIZM
Mature Years (M) is for segments
whose residents are primarily over
55 years old and childless. These
households may be empty-nests or
those with children in their late teens,
away at college, or now young adults
living at home.
YOUNGER
YEARS
HIGH
Y1
MIDLIFE SUCCESS
03 Movers & Shakers
08 Executive Suites
11 God’s Country
12 Brite Lites, Li’l City
19 Home Sweet Home
25 Country Casuals
30 Suburban Sprawl
37 Mayberry-ville
Y2
YOUNG ACHIEVERS
$
04 Young Digerati
16 Bohemian Mix
22 Young Influentials
23 Greenbelt Sports
24 Up-and-Comers
31 Urban Achievers
35 Boomtown Singles
Y3
STRIVING SINGLES
42 Red, White & Blues
44 New Beginnings
45 Blue Highways
47 City Startups
48 Young & Rustic
53 Mobility Blues
56 Crossroads Villagers
Education uses a collection of categories to
collapse the broad range of Census educational
classes—spanning elementary schools to universities.
Race & Ethnicity uses a collection of categories
to collapse the broad range of Census race and
Hispanic ancestry classes into a single indicator
of ethnic diversity.
LOW
PRIZM
FAMILY
LIFE
ACCUMULATED WEALTH
MATURE
YEARS
NE
PRIZM
F1
®
®
NE
M1
AFFLUENT EMPTY NESTS
02 Blue Blood Estates
05 Country Squires
06 Winner’s Circle
01 Upper Crust
07 Money & Brains
09 Big Fish, Small Pond
10 Second City Elite
F2
M2
YOUNG ACCUMULATORS CONSERVATIVE CLASSICS
13 Upward Bound
17 Beltway Boomers
18 Kids & Cul-de-Sacs
20 Fast-Track Families
29 American Dreams
F3
MAINSTREAM FAMILIES
32 New Homesteaders
33 Big Sky Families
34 White Picket Fences
36 Blue-Chip Blues
50 Kid Country, USA
51 Shotguns & Pickups
52 Suburban Pioneers
54 Multi-Culti Mosaic
F4
SUSTAINING FAMILIES
63 Family Thrifts
64 Bedrock America
65 Big City Blues
66 Low-Rise Living
14 New Empty Nests
15 Pools & Patios
21 Gray Power
26 The Cosmopolitans
27 Middleburg Managers
28 Traditional Times
M3
CAUTIOUS COUPLES
38 Simple Pleasures
39 Domestic Duos
40 Close-In Couples
41 Sunset City Blues
43 Heartlanders
46 Old Glories
49 American Classics
M4
SUSTAINING SENIORS
55 Golden Ponds
57 Old Milltowns
58 Back Country Folks
59 Urban Elders
60 Park Bench Seniors
61 City Roots
62 Hometown Retired
Lifestage Groups
PRIZM
NE
01
Upper Crust
M1 Affluent Empty Nests
02
03
Blue Blood Estates
04
Movers & Shakers
F1 Accumulated Wealth
Young Digerati
Y1 Midlife Success
Y2 Young Achievers
05
06
Country Squires
F1 Accumulated Wealth
Winner’s Circle
F1 Accumulated Wealth
07
Money & Brains
08
Executive Suites
M1 Affluent Empty Nests
09
Big Fish, Small Pond
Y1 Midlife Succeess
M1 Affluent Empty Nests
10
11
Second City Elite
God’s Country
M1 Affluent Empty Nests
Adding Intelligence to Information
5375 MIRA SORRENTO PLACE • SUITE 400 • SAN DIEGO, CA 92121
1-800-234-5973 • www.claritas.com
©2003, Claritas Inc. PRIZM and Claritas are registered trademarks of Claritas Inc. The 66
PRIZM segment nicknames (Blue Blood Estates, Big Sky Families, Country Squires, etc.) are
trademarks of Claritas Inc. Trademarks of other registered marks are property of respective
companies. Illustrations by Scott@SGBrooks.com
12
13
Brite Lites, Li’l City
Y1 Midlife Success
Upward Bound
Y1 Midlife Success
F2 Young Accumulators
14
15
New Empty Nests
M2 Conservative Classics
16
Pools & Patios
Bohemian Mix
M2 Conservative Classics
Y2 Young Achievers
Demographic Caption
Wealthy, Older
Suburban Couples
Wealthy, Middle-Aged
Suburban Families
Wealthy, Suburban
Boomer Couples
Young, Urban and Wealthy
Wealthy, Mid-Aged
Exurban Families
Executive-Level
Suburban Families
Older, Upscale Urban
Sophisticates
Upscale, Suburban
Singles & Couples
Upscale, Older
Exurban Couples
Executive Couples
in Small Cities
Upscale, Mid-Aged
Couples in Exurbia
Middle-Aged, Small
City Sophisticates
Upscale, Boomer Families,
Small Cities
Mature Couples in
Upscale Suburbia
Older, Upscale
Suburban Couples
Young, Midscale
Urban Singles
Tenure / Housing Type
Owner / SFDU
Owner / SFDU
Owner / SFDU
Renter / Hi-Rise Multi
Owner / SFDU
Owner / SFDU
Owner / SFDU
Mix / SFDU, Hi-Rise Multi
Owner / SFDU
Owner / SFDU
Owner / SFDU
Mix / SFDU, Lo-Rise Multi
Owner / SFDU
Owner / SFDU
Owner / SFDU
Renter / Hi-Rise Multi
Predominant Age(s)
Age 45+
Age 35-64
Age 35-64
Age <45
Age 35-64
Age 25-54
Age 45+
Age 25-44
Age 45+
Age 45+
Age 35-64
Age 25-54
Age 25-54
Age 65+
Age 45+
Age <35
Employment
Executive, Professional, WC
Executive, Professional, WC
Executive, Professional, WC
Executive, Professional, WC
Executive, Professional, WC
Executive, Professional, WC
Executive, Professional, WC
Executive, Professional, WC
Executive, Professional, WC
Professional, WC
Executive, Professional, WC
Professional, WC
Professional, WC
Professional, WC
Professional, WC
Professional, WC
Education
College Graduate+
College Graduate+
College Graduate+
College Graduate+
College Graduate+
College Graduate+
College Graduate+
College Graduate+
College Graduate+
College Graduate+
College Graduate+
College Graduate+
College
College
College
College
Race & Ethnicity
White, Asian
White, Asian
White, Asian
White, Asian, Hispanic
White
White, Asian
White, Asian
White, Asian
White
White
White
White, Asian
White, Asian
White
White
White, Black, Asian, Hispanic
Lifestyle Preferences
Spend $3,000+ foreign travel
Took a golf vacation
Go scuba diving/snorkeling
Buy wireless phones
Have broadband Internet access
Go downhill skiing
Shop at Nordstrom
Exercise at health clubs
Go cross-country skiing
Own home exercise equipment
Travel to the Caribbean
Own networking software
Go to the beach
Take 3+ cruises, past 3 yrs
Own a timeshare
Shop at Banana Republic
Contribute to PBS
Eat at fast food picked by kids
Plan travel on the Internet
Own a DVD player
Go skiing
Own a home theatre system
Support the arts
Research Internet real estate
Own a vacation/wknd home
Travel domestically by plane
Use Internet to trade stocks
Eat at Bennigan’s
Own a Game Boy
Play volleyball
Eat at Boston Market
Go jogging
Architectural Digest
Fortune Magazine
PC Magazine
Wall Street Journal
USA Today
Parents Magazine
Business Week Magazine
GQ Magazine
Southern Living Magazine
Travel & Leisure Magazine
Airline magazines
Boating magazines
Forbes Magazine
Smithsonian Magazine
Consumer Digest Magazine
Vanity Fair Magazine
Wall Street Week TV
Major League Soccer TV
Adult contemporary radio
National Public Radio
The Disney Channel TV
The Cartoon Network TV
All-news radio
Will & Grace TV
Classical radio
Wall Street Week TV
Wall Street Journal radio
Pay-per-view sports TV
Nickelodeon TV
Meet the Press TV
Jazz radio
Friends in syndication TV
Lexus ES300
BMW X5 SUV
Acura MDX SUV
Audi A4/S4
GMC Denali
Honda Odyssey
BMW 5 Series
BMW 3 Series
Cadillac de Ville
Chrysler 300M
Mercedes Benz E class
BMW 5 Series
Chevy Suburban
Nissan Pathfinder
Lexus ES300
Audi A4/S4
17
Beltway Boomers
18
Kids & Cul-de-Sacs
19
20
Home Sweet Home
21
Fast-Track Families
Gray Power
22
Young Influentials
23
Greenbelt Sports
24
Up-and-Comers
25
Country Casuals
26
The Cosmopolitans
27
Middleburg Managers
28
Traditional Times
29
30
American Dreams
Suburban Sprawl
31
Urban Achievers
32
New Homesteaders
33
Big Sky Families
enu
F2 Young Accumulators
F2 Young Accumulators
Y1 Midlife Success
F2 Young Accumulators
M2 Conservative Classics
Y2 Young Achievers
Y2 Young Achievers
Y2 Young Achievers
Y1 Midlife Success
M2 Conservative Classics
M2 Conservative Classics
M2 Conservative Classics
F2 Young Accumulators
Y1 Midlife Success
Y2 Young Achievers
F3 Mainstream Families
F3 Mainstream Families
Baby-Boom Families,
Upscale Suburbs
Upper-Middle-Class
Suburban Families
Middle-Aged, Upscale
Suburbanites
Upscale, Exurban
Boomer Families
Midscale Suburban Seniors
Younger, Midscale
Suburban Singles
Mid-Aged Couples,
Midscale Exurbia
Younger, Middle-Class
in Small Cities
Upscale, Middle-Aged
Town Couples
Established, Midscale
Urban Couples
Older, Middle-Class
in Small Cities
Midscale, Small-Town Seniors
Urban, Multi-Ethnic
& Middle-Class
Middle-Aged,
Midscale Couples
Young, Multi-Ethnic,
Midscale Singles
Middle-Aged, Midscale
Town Families
Middle-Aged, Midscale
Rural Families
Owner / SFDU
Owner / SFDU
Owner / SFDU
Owner / SFDU
Owner / SFDU, Hi-Rise Multi
Renter / Hi-Rise Multi
Owner / SFDU
Renter / SFDU, Hi-Rise Multi
Owner / SFDU
Owner / SFDU, Hi-Rise Multi
Owner / SFDU
Owner / SFDU
Mix / SFDU, Lo-Rise Multi
Mix / SFDU, Lo-Rise Multi
Renter / Hi-Rise Multi
Owner / SFDU, Mobile
Owner / SFDU, Mobile
Age 35-64
Age 25-54
Age 35-54
Age 25-54
Age 65+
Age <35
Age 25-54
Age <35
Age 35-64
Age 55+
Age 55+
Age 55+
Age 25-44
Age 25-44
Age <35
Age 25-44
Age 25-54
Professional, WC
Professional, WC
Professional, WC
WC
Professional, WC
Professional, WC
Professional, WC
Professional, WC
WC, BC
WC
Professional, WC
WC, BC, Farming
WC, Service
WC
Professional, WC, Service
WC, BC
WC, BC, Farming
College
College
College
College
College
College
College
College
Some College
Some College
College
Some College
Some College
College
College
Some College
Some College
White, Asian
White, Asian, Hispanic
White
White
White
White, Black, Asian
White
White, Asian
White
White, Black, Asian, Hispanic
White
White
White, Black, Asian, Hispanic
White
White, Black, Asian, Hispanic
White
White
Go to H.S. sporting events
Buy children’s video games
Go to movies 4+ times/month
Own a power boat
Go to museums
Buy high-end computers
Go mountain biking
Use Internet for job search
Buy collectibles by mail/phone
Go to the theatre
Play musical instruments
Domestic travel by motor home
Go mountain biking
Order home-delivery meals
Go to the movies
Buy toys by mail and phone
Own a camper
Eat health foods
Go to Chuck E. Cheese Restaurant
Eat fast food burgers
Belong to book clubs
Own a vacation/wknd home
Eat at Whataburger
Buy self-help books
Shop at Ann Taylor
Belong to a civic club
Play the lottery
Go bird watching
Eat at Bob Evans
Buy Spanish/Latin music
Research Internet car purchase
Shop at Banana Republic
Play volleyball
Visit Disneyland
Business Week Magazine
Parenting Magazine
Entertainment Weekly Magazine
Country Living Magazine
Wheel of Fortune TV
GQ Magazine
Self Magazine
Shape Magazine
Hunting/fishing magazines
Vanity Fair Magazine
Mature market magazines
Country Home Magazine
Ebony Magazine
Modern Bride Magazine
Fitness Magazine
Woman’s World Magazine
Hot Rod Magazine
Soft contemporary radio
Nickelodeon TV
Drew Carey in syndication TV
The Disney Channel
Live with Regis & Kelly TV
That 70s Show TV
ABC Pro Boxing TV
MTV Network
Country Music TV
People’s Court TV
U.S. Senior Open TV (golf)
Hallmark Hall of Fame TV
Spanish radio
TVLand Network
Black/Spanish radio
Wonderful World of Disney TV
Classic rock radio
Hyundai Santa Fe
Honda Odyssey
Chevy TrailBlazer
GMC Yukon
Mercury Sable
Mazda Protégé
Subaru Forester
Mitsubishi Eclipse
Toyota Tundra
Lincoln Town Car
Toyota Solara
Buick Rendezvous
Toyota Sienna
Nissan Xterra
VW Jetta
Ford Windstar
Chevy Silverado
34
White Picket Fences
35
Boomtown Singles
F3 Mainstream Families
Y2 Young Achievers
36
37
Blue-Chip Blues
Mayberry-ville
F3 Mainstream Families
38
Simple Pleasures
Y1 Midlife Success
M3 Cautious Couples
39
Domestic Duos
M3 Cautious Couples
40
Close-In Couples
41
Sunset City Blues
M3 Cautious Couples
42
43
Red, White & Blues
M3 Cautious Couples
Heartlanders
Y3 Striving Singles
M3 Cautious Couples
44
45
New Beginnings
46
Blue Highways
Y3 Striving Singles
Y3 Striving Singles
Old Glories
M3 Cautious Couples
47
48
City Startups
Young & Rustic
Y3 Striving Singles
Y3 Striving Singles
49
American Classics
M3 Cautious Couples
Demographic Caption
Younger Families,
Mid-Level Cities
Younger, Middle-Class,
Small Cities
Blue-Collar, Suburban Families
Small-Town Couples
& Families
Small-Town, Middle-Class
Seniors
Older, Midscale
Suburban Couples
Older, Multi-Ethnic
Urban Couples
Blue-Collar Empty Nests,
Small Cities
Blue-Collar Town
Singles & Couples
Rural, Lower-Middle-Class
Couples
Mobile, Young Singles
in Suburbia
Mid-Aged, Blue-Collar /
Farm Couples
Downscale Seniors,
Close-in Suburbs
Poor, Younger Singles
in Small Cities
Younger, Downscale
Town Singles
Lower-Middle-Class
Seniors in Suburbia
Tenure / Housing Type
Mix / SFDU, Lo-Rise Multi
Renter / SFDU, Lo-Rise Multi
Mix / SFDU, Lo-Rise Multi
Owner / SFDU, Mobile
Owner / SFDU, Mobile
Owner / SFDU
Mix / SFDU, Hi-Rise Multi
Mix / SFDU, Lo-Rise Multi
Owner / SFDU, Mobile
Owner / SFDU, Mobile
Renter / Hi-Rise Multi
Owner / SFDU, Mobile
Renter / SFDU, Hi-Rise Multi
Renter / Hi-Rise Multi
Renter / SFDU, Lo-Rise Multi
Owner / SFDU, Mobile
Predominant Age(s)
Age <45
Age <35
Age <45
Age 35-64
Age 65+
Age 55+
Age 55+
Age 65+
Age 25-44
Age 45+
Age <35
Age 35-54
Age 65+
Age <35
Age <35
Age 65+
Employment
WC, Service, BC
WC, Service
WC, Service, BC
WC, BC, Farming
WC, Service, BC, Farming
WC, Service, BC
WC, Service
WC, Service, BC
WC, Service, BC
WC, BC, Farming
WC, Service
WC, BC, Farming
WC, Service, BC
WC, Service
WC, Service, BC
WC, Service, BC
Education
Some College
Some College
Some College
H.S. Graduate
H.S. Graduate
Some College
H.S. Graduate
Some College
H.S. Graduate
H.S. Graduate
Some College
H.S. Graduate
H.S. Graduate
Some College
H.S. Graduate
H.S. Graduate
Race & Ethnicity
White, Black, Hispanic
White
White, Black, Hispanic
White
White
White, Black
White, Black, Hispanic
White
White
White
White, Black, Hispanic
White
White, Black
White, Black
White
White, Black, Hispanic
Lifestyle Preferences
Eat at fast food picked by kids
Buy alternative music
Visited a theme park in the last year
Eat at Cracker Barrel
Belong to a veterans club
Go bowling
Go dancing monthly
Collect coins
Buy camp stove
Do own car maintenance
Rent/buy at Hollywood Video
Do crafts and needlework
Do indoor gardening
Go to nightclubs
Play basketball
Do woodworking
Do home remodeling projects
Play soccer
Own a video game system
Own a satellite dish
Stay at Day’s Inn
Visit Atlantic City, NJ
Take a cruise
Eat at Olive Garden
Do drawing and painting
Own an outboard motorboat
Play games on the Internet
Go freshwater fishing
Belong to a veterans club
Order pizza from Papa John’s
Eat convenience store meals
Belong to a fraternal order
Baby magazines
Muscle & Fitness Magazine
Parenthood magazines
Field & Stream Magazine
Good Morning America TV
NBC Sunday Today Show TV
Prevention Magazine
Mature market magazines
Popular Photography Magazine
Country Living Magazine
Star Magazine
Flower & Garden Magazine
Modern Maturity Magazine
Rolling Stone Magazine
Motorcycle magazines
Adults standards radio
ESPN Classic TV
MTV Network
Track & Field championship TV
NASCAR Winston Cup TV
CBS Face the Nation TV
Adult standards radio
Court TV
Wheel of Fortune TV
TVLand Network
NASCAR Winston Cup TV
Jerry Springer in syndication TV
Country music radio
Malcom in the Middle TV
Mad TV
Days of Our Lives TV
Game Show Network
Ford Excursion
Subaru Legacy
Ford Focus
Ford F250 Pickup
Isuzu Rodeo
Mercury Grand Marquis
Toyota Camry
Nissan Sentra
Chevy Tracker
Dodge Dakota
Saturn SC
Chevy Silverado
Ford Taurus
Kia Spectra
Ford Escort
Toyota Camry
50
Kid Country, USA
F3 Mainstream Families
51
Shotguns & Pickups
F3 Mainstream Families
52
Suburban Pioneers
F3 Mainstream Families
53
Mobility Blues
Y3 Striving Singles
54
55
Multi-Culti Mosaic
F3 Mainstream Families
Golden Ponds
56
Crossroads Villagers
M4 Sustaining Seniors
Y3 Striving Singles
57
Old Milltowns
M4 Sustaining Seniors
58
Back Country Folks
M4 Sustaining Seniors
59
Urban Elders
M4 Sustaining Seniors
60
61
Park Bench Seniors
M4 Sustaining Seniors
City Roots
M4 Sustaining Seniors
62
Hometown Retired
M4 Sustaining Seniors
63
Family Thrifts
F4 Sustaining Families
64
Bedrock America
F4 Sustaining Families
65
Big City Blues
F4 Sustaining Families
66
Low-Rise Living
F4 Sustaining Families
Younger, Lower-Middle
Town Families
Rural, Lower-Middle-Class
Families
Mobile Young Families
in Suburbia
Young, Downscale
Small City Renters
Lower-Mid, Multi-Ethnic
Urban Families
Downscale Seniors
in Small Towns
Rural, Downscale
Singles & Couples
Downscale, Aging
Factory Towns
Older, Downscale
Rural Couples
Poor, Multi-Ethnic
Urban Seniors
Poor, Small-City Retirees
Downscale, Black and
Hispanic Seniors
Downscale, Small-City Seniors
Young, Downscale
City Families
Younger, Downscale
Town Families
Inner-City Multi-Ethnic
Families
Poor, Young Solo-Parent
Families
Mix / SFDU, Mobile
Owner / SFDU, Mobile
Mix / SFDU, Mobile
Renter / SFDU, Lo-Rise Multi
Mix / SFDU, Lo-Rise Multi
Owner / SFDU, Mobile
Owner / SFDU, Mobile
Mix / SFDU, Mobile
Owner / SFDU, Mobile
Renter / Hi-Rise Multi
Renter / Hi-Rise Multi
Mix / SFDU, Hi-Rise Multi
Mix / SFDU, Mobile
Renter / SFDU, Lo-Rise Multi
Mix / SFDU, Mobile
Renter / Hi-Rise Multi
Renter / Hi-Rise Multi
Age <45
Age 25-44
Age <45
Age <35
Age 25-54
Age 65+
Age <45
Age 65+
Age 55+
Age 55+
Age 55+
Age 65+
Age 65+
Age <45
Age <35
Age <45
Age <35
WC, Service, BC, Farming
WC, BC, Farming
WC, Service, BC
WC, Service, BC
WC, Service, BC
WC, Service, BC, Farming
WC, Service, BC, Farming
WC, Service, BC
Service, BC, Farming
WC, Service
WC, Service, BC
WC, Service, BC
WC, Service, BC
WC, Service, BC, Farming
Service, BC, Farming
WC, Service, BC
Service, BC
Some College
H.S. Graduate
Elem. School, H.S.
H.S. Graduate
Elem. School, H.S.
H.S. Graduate
Elem. School, H.S.
Elem. School, H.S.
Elem. School, H.S.
Elem. School, H.S.
Elem. School, H.S.
Elem. School, H.S.
Elem. School, H.S.
Elem. School, H.S.
Elem. School, H.S.
Elem. School, H.S.
Elem. School, H.S.
White, Hispanic
White
White, Black, Hispanic
White, Black
Black, Hispanic
White
White
White, Black
White, Black
Black, Asian, Hispanic
White, Black
Black, Hispanic
White, Black, Hispanic
Black, Hispanic
White, Black, Hispanic
Black, Asian, Hispanic
Black, Hispanic
Buy kids’ books
Go hunting with a gun
Play softball
Go to billiards clubs
Eat at family restaurants
Belong to a veterans club
Buy videos by mail and phone
Own a camper
Sew from patterns
Shop at ACE Hardware
Play bingo
Use flea/tick products
Buy cookbooks
Buy children’s toys
Go fresh-water fishing
Rent videos
Buy gospel music
Buy baby and fashion dolls
Buy hard rock music
Buy collectibles by mail
Buy hard rock music
Shop at Lane Bryant
Buy greeting cards
Own a handgun
Eat at casual/buffet restaurant
Go bird watching
Go to Horse Racing
Belong to a veterans club
Eat at IHOP
Belong to a fraternal order
Buy contemporary Christian music
Buy kids’ bicycles
Eat at Sizzler Steakhouse
Shop at Footlocker
Bride’s Magazine
Women’s World Magazine
Star Magazine
Cops in syndication TV
Jet Magazine
Use Yellow Pages
Hot Rod Magazine
Inside Edition TV
Flower & Garden Magazine
ABC World News TV
Soap Opera Digest
Jet Magazine
Use Yellow Pages
Parenting Magazine
Baby magazines
Essence Magazine
Ebony Magazine
Wonderful World of Disney TV
Daytona 500 TV
The Cartoon Network
WWF Wrestling TV
BET Network
The Price is Right TV
Country Music TV
The Price is Right TV
TNN Network
Daytime TV
The Young & The Restless TV
NBC Sunday Night Movie TV
CBS Evening News Sunday TV
Soap opera TV
Days of Our Lives TV
All My Children TV
Soul Train TV
Pontiac Montana
GMC Sierra 2500
Hyundai Accent
Chevy Cavalier
Toyota Echo
Kia Spectra
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