C U S T O ME R C A SE S T U D Y
At UST Global, Salesforce for Google Apps
Will Boost Productivity
Salesforce for Google Apps goes a long way in terms of extending
the power of software as a service. Now, you can run your office on
Salesforce and Google.
— Prasan Vyas
Director
Industry
High-Tech Software & Services
Geographies
Worldwide
UST Global is a PCMM and CMMI
Level 5 company headquartered in
Aliso Viejo, Calif., with worldwide
offices in New York, London,
Manila, Vancouver, Trivandrum,
Chennai, and Kochi. The company
also has significant delivery
operations across the globe.
At UST Global, salespeople live in Salesforce. It’s one of the reasons UST Global, the leading provider of end-toend IT and BPO services for Fortune 500 and Global 2000 companies has seen fantastic growth over the last few
years, and been able to effectively manage 45 global accounts today with its 5,500 employees. It is also why
Prasan Vyas, director of sales projects at UST Global, is so excited about Salesforce for Google Apps. By
providing office productivity applications within Salesforce, Vyas says UST Global will benefit companywide.
How do you use Salesforce at UST Global?
UST Global was founded on a unique set of values and a culture that simply sets it apart from its competitors. Our
goal is to work with a handful of select clients and provide marquee customer service and relationship
management.
Towards this focused objective, we started on Salesforce CRM about 5 years ago and have implemented
complex customizations to support our sales methodology and processes. We have now further expanded
our use of Salesforce beyond core CRM, and have implemented comprehensive recruitment and resourcing
functionality to support downstream processes and workflow. With an operational foundation focused on
excellence, UST Global prides itself on client intimacy and delivering “commitment beyond contract.”
What do you think of Salesforce for Google Apps?
I showed Salesforce for Google Apps to some salespeople and they were very excited. Salespeople live in
Salesforce, and they can save a lot of time if they don’t have to launch a separate application to create a
presentation or spreadsheet. By not having to leave the Salesforce environment, my users will be even more
effective.
How are you using Salesforce with productivity applications today?
We currently attach PowerPoint presentations and Excel spreadsheets to opportunities within Salesforce.
For example, we create a spreadsheet for every account for complex revenue calculations. At the end of the
month, these spreadsheets are heavily used to compare and contrast the actual revenues against the forecast. Users
leave the Salesforce environment to create a document and then upload the document to Salesforce.
How will Salesforce for Google Apps change the way UST Global users work?
We will adopt Salesforce for Google Apps like nobody’s business. UST Global users will love the integration.
Because every opportunity and major account currently has revenue spreadsheets attached to it, this will mean
huge time savings. As long as the formats are not a bottleneck, people will take to Salesforce for Google Apps like
ducks to water.
I also see this new application as a chance to encourage people to use opportunity data in Salesforce and to really
take advantage of the advanced functionality Salesforce has to offer.
Will Salesforce for Google Apps increase collaboration at UST Global?
It will be very convenient for people to log into Salesforce and chat about an account or opportunity using Google
Talk. Having all the advantages of Google Talk (like pop-out and storing of conversations within one’s own
Google account) but from inside of Salesforce is a really quaint, unique, and charming feature.
We will adopt
Salesforce for
Google Apps like
nobody’s business.
UST Global users
will love the
integration.
I also think the calendaring functionality will be amazing. We think Microsoft Outlook integration is great, but the
Google Calendar feature will be huge. People still have to be reminded to sync their calendars with Salesforce, and
now it will be automatic.
Are Salesforce and Google changing the game with Salesforce for Google Apps?
Salesforce for Google Apps goes a long way in terms of extending the power of software as a service (SaaS).
Now you can run your office on Salesforce and Google.
What are the biggest benefits of Salesforce for Google Apps?
UST Global will benefit companywide. Salesforce for Google Apps will boost the productivity of our
salespeople. Plus, our accounts and opportunities teams will definitely benefit from the collaboration.
Additionally, UST Global being also a salesforce.com consulting partner so we can readily see how this will
immensely benefit Salesforce users across all verticals.
— Prasan Vyas
Director
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CS – UST Global – 04/08