Source MARKET NEWS Date 08/02/2012 Time 09:11:45 AM Company Datum Ventures Inc Title Agreement for Qualifying Transaction CDNX Symbol: DAT.P Press Release DATUM VENTURES INC. ("DAT.P-V") - Agreement for Qualifying Transaction Datum Ventures Inc. ("Datum") announces that it has entered into a letter agreement (the "Letter Agreement") with Pueblo Potash Inc. ("Pueblo") dated July 31, 2012, to acquire all of the outstanding shares of Pueblo (the "Acquisition"). Datum is a "capital pool company" under the policies of the TSX Venture Exchange (the "Exchange") and the Acquisition will represent a "qualifying transaction" in accordance with Exchange Policy 2.4. The Acquisition is an arm's length transaction, and as such, will not be subject to Datum receiving shareholder approval. Upon completion of the transaction, Datum will be listed as a Tier 2 Mining Issuer pursuant to the initial listing requirements of the Exchange. Pueblo The following is based upon information provided by Pueblo. Pueblo is a private mineral exploration company incorporated pursuant to the laws of British Columbia. Through its wholly-owned subsidiaries, Pueblo has a 100% interest in the Laguna Salada Project located in Mexico and a 100% interest in the Willcox Playa Project located in Arizona. The directors of Pueblo are Robin Dow, Michael Newman, Larry Hoover, Anthony Milewski, Ed Beaman, Stephen Coates and Kevin Rivers. The officers of Pueblo are Robin Dow (Chief Executive Officer), Patricia Purdy (Secretary) and Arif Shivji (Chief Financial Officer). The holders of 10% or more of the outstanding shares of Pueblo are Jeffrey York and Robin Dow. Additional financial information about Pueblo will be disclosed in a subsequent news release. Consolidation and Proposed Acquisition Prior to the closing of the Acquisition, Datum will consolidate its outstanding securities on the basis of two pre-consolidated common shares for one post-consolidated common share and its outstanding options and warrants on the basis of two pre-consolidated options and warrants for one post-consolidated option and warrant. Pursuant to the terms of the Letter Agreement, the Acquisition will be undertaken by way of a plan of arrangement or similar form of transaction which will result in Datum acquiring all of the currently issued and outstanding common shares of Pueblo in exchange for the issuance of approximately 12,499,000 common shares of Datum to Pueblo shareholders on a one-for-one basis. As a result of the Acquisition, Pueblo will become a wholly-owned subsidiary of Datum and Datum will carry out the business of mineral exploration through Pueblo. Datum intends to change its name concurrently with the closing of the Acquisition to such name as will be agreed to by the parties, subject to receipt of Exchange acceptance for such name change. Completion of the Acquisition is subject to a number of conditions, including, but not limited to: 1. completion of the Initial Private Placement (as defined below) on or before September 7, 2012; 2. completion of such amount of the Concurrent Private Placement (as defined below) as is required for the resulting entity to meet the Exchange's initial listing requirements and for Datum to avail itself of the exemptions from the valuation requirements of the Exchange; 3. approval of the Acquisition by the shareholders of Pueblo; 4. completion of customary due diligence reviews, with results satisfactory to Datum and Pueblo; 5. operation of the business by Pueblo in a manner consistent with past practices in the ordinary course; 6. the absence of any material adverse changes in Datum's or Pueblo's business, assets or liabilities; and 7. receipt of all approvals and third-party consents of the boards of directors of Datum and Pueblo, customers, lenders, lessors and regulatory authorities, including but not limited to the Exchange and the Supreme Court of British Columbia. There can be no assurance that the Acquisition will be completed as proposed or at all. Private Placements Immediately after the date of the Letter Agreement and prior to the closing of the Acquisition, Pueblo will arrange for investors to purchase, by way of private placement (the "Initial Private Placement"), at least 1,000,000 units of Pueblo at a price per unit of $0.35, each unit consisting of one common share and one-half of one share purchase warrant. Each whole warrant shall entitle the holder thereof to acquire one common share on or before the second anniversary of issuance at a price per share of $0.50. Further, concurrently with the closing of the Acquisition, Pueblo will arrange for investors to purchase, by way of a second private placement (the "Concurrent Private Placement"), up to an additional 5,000,000 units of Pueblo, such units to have the same terms as the Initial Private Placement units. Proceeds from the Initial Private Placement and the Concurrent Private Placement will be used for further exploration on the Laguna Salada Project and the Willcox Playa Project and for general working capital. Sponsorship; Directors, Officers and Other Insiders Upon completion of the Acquisition the board of directors of the Resulting Issuer will consist of Dale Wallster, Robin Dow, Michael Newman, Anthony Milewski and one member of the current board of directors of Datum, as determined by Messrs. Dow and Wallster with the consent of such member. Further information regarding sponsorship of this transaction, as well as the backgrounds of the proposed directors, senior officers and other insiders of Datum following the Acquisition, will be disclosed in a subsequent news release, in accordance with Exchange policies, when available. For additional information, please contact: Dale Wallster, Chief Executive Officer, Corporate Secretary and Director Telephone: (778) 340-3899 Completion of the transaction is subject to a number of conditions, including but not limited to, Exchange acceptance and if applicable pursuant to Exchange Requirements, majority of the minority shareholder approval. Where applicable, the transaction cannot close until the required shareholder approval is obtained. There can be no assurance that the transaction will be completed as proposed or at all. Investors are cautioned that, except as disclosed in the management information circular or filing statement to be prepared in connection with the transaction, any information released or received with respect to the transaction may not be accurate or complete and should not be relied upon. Trading in the securities of a capital pool company should be considered highly speculative. The TSX Venture Exchange Inc. has in no way passed upon the merits of the proposed transaction and has neither approved nor disapproved the contents of this press release. Neither the TSX Venture Exchange Inc. nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains certain statements that may be deemed "forward-looking statements. Forward looking statements are statements that are not historical facts and are generally, but not always, identified by the words "expects", "plans", "anticipates", "believes", "intends", "estimates", "projects", "potential" and similar expressions, or that events or conditions "will", "would", "may", "could" or 'should" occur. Although Datum believes the expectations expressed in such forwardlooking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results may differ materially from those in forward looking statements. Forward looking statements are based on the beliefs, estimates and opinions of Datum's management on the date the statements are made. Except as required by law, Datum undertakes no obligation to update these forward-looking statements in the event that management's beliefs, estimates or opinions, or other factors, should change. THIS PRESS RELEASE, REQUIRED BY APPLICABLE CANADIAN LAWS, IS NOT FOR DISTRIBUTION TO U.S. NEWS SERVICES OR FOR DISSEMINATION IN THE UNITED STATES, AND DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO SELL ANY OF THE SECURITIES DESCRIBED HEREIN IN THE UNITED STATES. THESE SECURITIES HAVE NOT BEEN, AND WILL NOT BE, REGISTERED UNDER THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, OR ANY STATE SECURITIES LAWS, AND MAY NOT BE OFFERED OR SOLD IN THE UNITED STATES OR TO U.S. PERSONS UNLESS REGISTERED OR EXEMPT THEREFROM. THIS PRESS RELEASE IS NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO U.S. NEWS AGENCIES TSX Venture closing price for DAT.P-V Date: 2012/07/17 Closing Price: 0.05 TEL: (778) 340-3899 Datum Ventures Inc. ____________________________________________________________ (c)2012 Market News Publishing Inc. All rights reserved. Toronto:(416)366-8881 Vancouver:(604)689-1101 Fax:(604)689-1106 1221400027TS11221401719-09091920120802