WORKSHOP – Project 2 –Advertising Analysis

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First of all, when you turn in your paper on Thursday, please bring: your rough draft, your final draft, all of the invention
work you’ve done, your process log, and the responses your peers write to you today. Put all of this material into a cheap
two-pocket folder. Remember I want to see changes between the two drafts.
Second: help your peers make these changes by answering the following questions about their drafts. Write the answers
out on a separate sheet of paper; don’t write on the draft itself, with the exception of numbers 2 & 3 below (this will help
you avoid the temptation to “mark up” the draft with things about grammar, spelling, etc. – remember, we’re dealing with
global issues here, not local ones).
First, look at your peer’s commercial. Be ready to consult it again after you read the paper.
1) Are there any interesting/important things in the commercial itself that the writer does not mention? What are
they? What might be some interesting "alien” interpretations of this particular part of the commercial?
2) Is there anything in the paper that is NOT shown in the commercial? Highlight or underline these parts of the
paper; they need to go.
3) Are there any parts – even individual words – of the piece where the tone does not seem to be correct? Highlight
or underline these.
4) Look back at the paper and do, paragraph by paragraph, a rhetorical outline of it – summarizing not what the
paper says, but what it does. If the story is just one long paragraph, where does that long chunk of text change
what it does? That’s where the paragraph breaks should be.
5) Now, write down one more thing that the paper can possibly do to add more interest or to make the ethos (of an
objective scientist) stronger.
First of all, when you turn in your paper on Thursday, please bring: your rough draft, your final draft, all of the invention
work you’ve done, your process log, and the responses your peers write to you today. Put all of this material into a cheap
two-pocket folder. Remember I want to see changes between the two drafts.
Second: help your peers make these changes by answering the following questions about their drafts. Write the answers
out on a separate sheet of paper; don’t write on the draft itself, with the exception of numbers 2 & 3 below (this will help
you avoid the temptation to “mark up” the draft with things about grammar, spelling, etc. – remember, we’re dealing with
global issues here, not local ones).
First, look at your peer’s commercial. Be ready to consult it again after you read the paper.
1) Are there any interesting/important things in the commercial itself that the writer does not mention? What are
they? What might be some interesting "alien” interpretations of this particular part of the commercial?
2) Is there anything in the paper that is NOT shown in the commercial? Highlight or underline these parts of the
paper; they need to go.
3) Are there any parts – even individual words – of the piece where the tone does not seem to be correct? Highlight
or underline these.
4) Look back at the paper and do, paragraph by paragraph, a rhetorical outline of it – summarizing not what the
paper says, but what it does. If the story is just one long paragraph, where does that long chunk of text change
what it does? That’s where the paragraph breaks should be.
5) Now, write down one more thing that the paper can possibly do to add more interest or to make the ethos (of an
objective scientist) stronger.
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