Answer Key Analyzing Ads – Ipod Touch Commercial
The first box has an example or quote from the IPod Touch commercial.
In the center box, circle the type of classical appeal that being used in each of these examples.
In the right box, write how you know that appeal is being used.
Example or quote from video
“If you want to look cool, and sound
cool, and be cool, the IPod Touch
will help you become the essence of
cool.”
Popular teacher in the school:
“I use my IPod Touch every day!”
showing your parents some educational
Apps and Podcasts to convince
them to buy you an IPod Touch
“The first 50 callers will receive a free
$10.00 IPod gift card.”
“You don’t want to miss out on this
incredible offer, so call now!"
Example Of?
Logos
Logos
Logos
Pathos
Pathos
Pathos
How do I know?
Ethos
Appeals to the emotional idea of
being cool. If you use this product,
you will be more cool.
Ethos
Testimonial by a person trusted
makes the product seem more
reliable.
Ethos
Using educational apps and data to
convince parents that this product
is worthy of buying.
The company counts on a person’s
emotional response to free items.
Logos
Pathos
Ethos
If you don’t call, you will miss out.
This appeals to emotion.
Logos
Pathos
Ethos