CONFIDENCIAL
Programa de
Franquicia
La información contenida aquí se da de buena fe con el propósito de aportar información
que ayudará a tomar una decisión en relación a las oportunidades de franquicia y
licenciamiento de The Fourth R Inc. Por Favor no copie, distribuya o comparta esta
información confidencial con un tercero sin la autorización de the Fourth R Inc.
© The Fourth R Inc.
CONFIDENCIAL
Tabla de Contenido
Seis Pasos ........................................................................................................ 1
Introducción a The Fourth R........................................................................... 2
¿Por qué The Fourth R? .................................................................................. 5
Programa de Adultos ...................................................................................... 7
Cursos de Adultos más comunes (Noviembre 2005) ..................................... 8
Ebntrenamiento y Certificación Microsoft ..................................................... 9
Mercado de Organizaciones de Adultos ....................................................... 11
Mercado de Adultos Particulares .................................................................. 12
Programa de Niños y Jóvenes ....................................................................... 13
Mercado de Escuelas .................................................................................... 15
Modelo de Enseñanza ................................................................................... 16
La Marca Fourth R ........................................................................................ 18
Beneficios de un sistema paso a paso ........................................................... 19
Recursos Nuevos y Actualizados.................................................................. 20
Requerimientos para la Inversión Inicial ...................................................... 21
Perfil del Franquiciante ................................................................................. 22
Contrato de Fraquicia.................................................................................... 23
Listado de Franquiciados Master por País .................................................... 24
Cierre............................................................................................................. 30
© The Fourth R Inc.
CONFIDENCIAL
Seis Pasos
Thank you for your interest in the Fourth R. Please review the information provided to
see if the Fourth R franchise opportunity matches your personal resources and goals. We
hope that the information provided will help you determine if the
Fourth R is the right business opportunity for you.
1. Fill out and submit the appropriate Confidential Inquiry Form at
http://www.fourthr.com/inquiry/index.htm. This does not represent a commitment of
any kind by you or the Fourth R Inc. You can be assured that all information
will be treated confidentially. Many of you have already completed this step.
If you have any questions, contact us by conventional mail, telephone, fax or
email.
Address:
Calle el Recreo, Edif. Estroil, piso 2 ofic 22,
Sabana Grande, Caracas.
Telephone:
(02) 761.54.51
(02) 978.07.58
(02) 762.43.68
FourthR@telcel.net.ve
www.FourthR.com
Fax:
Internet Email:
Internet WWW:
2. The Fourth R will review your Confidential Inquiry Form and contact you to
discuss our program in more detail.
3. If both parties are sincerely interested, we will send you additional
information packets including a Franchise Offering Circular, marketing and
promotional materials, and sample courseware. The Fourth R will try to
provide you with all the necessary information to help you make an informed
business decision.
4. If both parties are still interested, we will encourage you to contact existing
franchise or license partners. Please do not contact any existing franchise or
license partners until we have qualified you and answered many of your initial
inquiries. Franchise and license partners are busy running their business and
should only be contacted by candidates pre-qualified by the Fourth R Inc.
5. The Franchise Agreement is prepared with specific terms and conditions and
is made available for your review.
6. The Franchise Agreement is signed and payment of the Initial Franchise Fee is
made. Initial franchise training is scheduled.
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 1
CONFIDENCIAL
Introduction to the Fourth R
Computers have changed virtually all aspects of our lives. As we move forward into the
Information Age, many experts agree that computer literacy has become the
‘FOURTH R’ in education today.
With over 200 franchise and license partners in 34 countries, the Fourth R is one of the
fastest growing companies in the computer training sector and has been highlighted in
prominent publications as one of the top franchises both in the United States and abroad.
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Income Opportunities, Franchise Platinum 200, “The Top 200 Affordable
Franchises”, March 1998
Entrepreneur International Magazine, “World’s Top 200 Franchises”,
February-March 1998
Entrepreneur Magazine, “19th Annual Franchise 500”, January 1998
Business Start Ups, “50 Fastest Growing Franchises”, August 1997
Entrepreneur Magazine, “100 Fastest Growing Franchises”, February 1997
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 2
CONFIDENCIAL
The Fourth R offers 3 distinct partnership
programs:
1. Authorized
License.
Education
Center
(AEC)
An AEC license provides the best partnership option
for
an
existing
school
or
business
(e.g. training center, computer hardware store,
employment agencies, etc.). The AEC license is a
non-exclusive, renewable annual license to use
various Fourth R resources and related support at a
specific site(s). The AEC license includes courseware,
manual, various advertising and promotional
materials, and related support. An AEC licensee is not
required to pay royalties or provide monthly
operational reports to the Fourth R. In fact, an AEC
licensee has complete autonomy to run their computer
training and testing activities with only a few
operational constraints.
2. Franchise License.
A Franchise license provides the best partnership
option for a start-up computer training business. The
Franchise license is an exclusive ___year agreement
for a territory of up to _________ people. Franchise
partners participate in a week of training at corporate
headquarters and are required to follow a number of
operational procedures defined by the Fourth R Inc.
Two franchise business models are available–learning
center or home-based.
Computer know-how transforms all
this metal, glass and plastic into the
most powerful tool there is for
business, professional and personal
growth.
Robert McCauley
CEO, The Fourth R Inc.
The learning center franchise partner opens a facility of 800-2200 square feet (80-220 square meters)
in a commercial location and offers computer training and testing services to organizations and
individual adults. A significant amount of capital is required to open and operate a learning center in
the first few years of operation.
The home-based franchise partner offers on-location computer training for adults (e.g. businesses,
individuals, government organizations) and/or children (e.g. preschools, private schools, public
schools). The home-based business model requires less capital for a franchise partner to get started.
3. Master License.
This program is usually selected by an entrepreneur in a foreign country that has the expertise and
financial resources to promote and support the development of a national licensing network. In the
Master License format, the Master License partner receives a ___year renewable, exclusive agreement.
The agreement grants the Master License partner the right and responsibility for the development and
maintenance of the Fourth R network in a given country or "Region". This includes the sale and
support of Franchise and AEC partners throughout the Region.
IMPORTANT NOTE: This document provides information specifically related to
the ‘Franchise’ partnership program available in North America.
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 3
CONFIDENCIAL
Individuals and organizations face daunting challenges as computer technology
revolutionizes how people work, learn, play and communicate.
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Businesses realize the importance of computer training to increase
productivity, reduce costs and stay competitive.
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Individuals recognize that computer skills create income growth and
job opportunities.
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The Department of Labor estimates that the growing technology
market will account for over 5 million new jobs. Hundreds of
thousands of jobs requiring computer skills go unfilled each day.
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More and more employers require computer skill certification as a
prerequisite for a job.
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Millions of people need to learn how to use the computer as an
everyday tool for online information and communication.

Schools and parents struggle to supply their children with computer
know-how to take advantage of the exciting opportunities available in
the Information Age.
The Fourth R, established in 1991, has developed and implemented systems and
resources that assist partners in building and maintaining a successful computer training
and testing program. These systems and resources offer proven methods and solutions to
help partners succeed not only in today’s marketplace, but also in the changing,
technology driven market of tomorrow.
Fourth R learning center in Asia.
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 4
CONFIDENCIAL
Why the Fourth R
Products Available at Reduced Prices
Purchase resources at a fraction of the cost of doing so independently.
Save money on the resources you buy to support training activities.
Resell special products to customers with unique needs (e.g. videos,
manuals and CBT products). Our volume discounts are passed on to you.
Computer Testing (Certification)
More and more employers require computer skill certification as a
requirement for a job. Customers want bundled training and testing
solutions to advance their career. The Fourth R puts you on the fast track
to becoming a Microsoft Authorized Testing Center with preferential
terms and conditions.
Assessment and Test Simulation
What course is best for a customer? Is the customer ready to take and
pass a certification test? Has training provided results? Assessment and
test simulation resources help maximize the return of our customer’s time
and money. One software copy of Microsoft Office resources for
assessment and test simulation is included with your license.
If the computer training market
is for you, then the Fourth R can
save you time and money.
Courseware for Adult Program
Microsoft Approved Courseware supporting Microsoft Office training
and certification, as well as over 70 other popular courses on business
software applications and operating systems. Many courses available in
Spanish.
Special CBT and video products, available through the Fourth R strategic
partner program, provide you with alternative learning resources and
training solutions.
Courseware for Children’s Program
The Fourth R makes a significant investment in curriculum and product
development each year. Our dedicated staff is continually developing
technologically advanced courseware that matches a comprehensive list
of targeted computer skills for students at various ages. Many courses
available in Spanish.
New Courseware
Microsoft Office includes Word,
Excel, PowerPoint, Access and
Outlook.
Look for Microsoft FrontPage,
Publisher and PhotoDraw to be
included with Office 2000
bundles in early 1999.
Courseware is developed to keep pace with changes in the marketplace.
New courses are released to correspond with new and updated versions of
software. Partners can simply download new course resources from the
Fourth R confidential partner web site.
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 5
CONFIDENCIAL
Marketing and Promotion
Partners have access to professionally developed
marketing and promotional resources, as well as
numerous "how to" programs. Template files related to
marketing are available electronically.
Support
The Fourth R team of professionals in courseware,
instruction, business and technology are ready to help
you succeed every step of the way.
Growth Market
The Fourth R is positioned well to take advantage of
the projected growth in computer training and testing
(certification). The computer training business alone is
expected to double in growth from $15 billion in 1995
to $30 billion in 2003. The Fourth R can help you take
advantage of this opportunity.
Recognized Organization
The Fourth R, established in 1991, has been highlighted
in prominent national and international publications as
one of the top computer training opportunities in both
the United States and abroad. The excellence of our
courseware, marketing resources and support has fueled
explosive growth to over 200 affiliates in 30 countries
in less than 8 years.
© The Fourth R Inc.
By the year 2000, 85% of the jobs in the
marketplace will require technical skills.
Tel: (0212) 975.44.93
Pagina 6
CONFIDENCIAL
Adult Program
The Fourth R specializes in assessment, training and
certification for the Microsoft end-user family of
products. Whether a beginner or more advanced computer
user, the Fourth R offers the best value for your training
and certification dollar.
Results
It doesn't matter how well a student imitates keystrokes of
the teacher in class. What matters is the ability of our
students to apply the concepts and skills learned in a
course weeks or months later. This is what our customers
really want – results.
Proven Methods
Students learn how to use business-related software
through hands-on instructor-led training complemented
by proven multimedia learning tools. Training is available
at Fourth R computer training centers or at our clients’
location, using our equipment or theirs.
You Get What You Pay For
The popular all day cramming sessions and large,
impersonal class sizes offered by most training
organizations are poor learning models for computer
training. The Fourth R schedules a course in time blocks
to maximize student retention levels. Our task-oriented
courseware and small, personalized classes offer the best
value in computer training today.
Studies have shown an untrained user
can take up to six times as long to
accomplish the same amount of work
as a trained user.
Quality Courseware
Teams of professional educators work closely with
leading publishers such as Microsoft to match curriculum
objectives and instructional methodology with
certification requirements. Ask to preview our
outstanding step-by-step Microsoft Approved Courseware
with a Fourth R representative.
Experienced Instructors
Instructors complete an extensive training program in
adult instruction techniques, communication and software
knowledge. Many Fourth R instructors are certified
Specialists in specific applications.
Our learning model has consistently proven to be the
most cost-effective method for end-user training for
corporations, individuals and schools.
© The Fourth R Inc.
Microsoft® Affiliations
 Microsoft®Authorized Testing Center
 Microsoft®TechNet partner
 Microsoft®Authorized Educational
Reseller
 Official Curriculum for the Microsoft®
Office User Specialist program
Tel: (0212) 975.44.93
Pagina 7
CONFIDENCIAL
Popular Adult Courses (January 1999)
The most popular courses are listed on the following table. These are just a few of the
courses supported by the Fourth R. Through our strategic partner relationships, additional
courseware kits and CBT products are available at discounted prices on just about any
topic (e.g. Act, QuickBooks, A+, MCSE, Visual Basic, etc.). Many of the most popular
courses are available in Spanish (e.g. Microsoft Office).
Introductory Courses
Intro to Computers
Intro to Word Processing
Intro to Spreadsheets
Software
Several
Word
Excel
Level
Introduction
Introduction
Introduction
Microsoft Office Suite
Word Processing
Spreadsheets
Presentations
Databases
Information Management
Software
Word
Excel
PowerPoint
Access
Outlook
Level
Introduction, Intermediate, Advanced, Macros
Introduction, Intermediate, Advanced, Macros
Introduction, Intermediate, Advanced
Introduction, Intermediate, Advanced
Introduction, Intermediate, Advanced
Other Microsoft Courses
Operating Systems
Operating Systems
Operating Systems
Web Page Creation
Project Management
Scheduling
Mail
Internet
Word processing, spreadsheets,
databases
Software
Windows 95
Windows 98
Windows NT
FrontPage
Project
Schedule +
Exchange
Internet Explorer
Works
Level
Introduction, Intermediate- Advanced
Introduction, Intermediate- Advanced
Introduction
Introduction, Intermediate
Introduction, Intermediate
Introduction
Introduction
Introduction
Introduction
Corel WordPerfect Suite
Word Processing
Spreadsheets
Presentations
Databases
Internet
Software
WordPerfect
Quattro Pro
Corel Presentations
Paradox
Netscape
Level
Introduction, Intermediate, Advanced
Introduction, Intermediate
Introduction
Introduction, Intermediate
Introduction
Lotus 1-2-3 SmartSuite
Word Processing
Spreadsheets
Presentations
Databases
Software
WordPro
Lotus 1-2-3
Freelance Graphics
Approach
Level
Introduction, Intermediate
Introduction, Intermediate, Advanced
Introduction
Introduction, Intermediate
Other Courses
Netscape Communicator
Claris Works
Quicken
Web Publishing with HTML
Level
Introduction
Introduction
Introduction
Introduction-Intermediate
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 8
CONFIDENCIAL
Microsoft Training and Certification
What's It All About, Anyway?
The Microsoft Office User Specialist Program gives a person the credentials they need to prove that they know how
to use Microsoft Office applications efficiently and productively. It never hurts to remind an employer – or potential
employer – that you've got the technical skills and software know-how that make you a more valuable, efficient, and
productive employee.
OK, So How Does Someone Become a Specialist?
The process couldn't be easier. In fact, we've boiled it down to five simple steps for a candidate to follow.
Step 1: Choose Your Level of Specialization
About Those Levels..
The Microsoft Office User Specialist Program offers three levels of
expertise. Start at any level, depending on your experience.
Microsoft Office Proficient Specialist
Proficient level exams are available for Microsoft Word and Excel
only. As a general rule of thumb, Proficient Specialists can handle a
wide range of everyday tasks with ease. Exam duration: 45-60
minutes. Passing score: 75-80%*.
Microsoft Office Expert Specialist
Expert level exams are available for Microsoft Word, Excel,
PowerPoint, Access, FrontPage, Outlook and Office Integration.
Expert Specialists can handle a wide range of everyday tasks with
ease, plus handle more complex assignments that require advanced
formatting and functionality. Exam duration: 60-75 minutes.
Passing score: 75-80%*.
Microsoft Office Expert
Prove you have achieved Expert status in each of the Microsoft
Office applications and have demonstrated -- through the Office
Integration exam -- your ability to integrate these applications. This
is the highest level you can reach. Exam duration: 60-70 minutes.
Passing score: 75-80%.
Step 2: Assess Your Experience
How Do I Assess My Experience?
You can start by taking a look at the exam preparation guide that describes a list of skills you'll need to demonstrate
in order to become a Specialist at the level you choose. Visit a local Fourth R and request to take a performancebased assessment exam. Skill assessment ensures that each training dollar is spent cost-effectively on the proper
course.
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 9
CONFIDENCIAL
Step 3: Get Personalized Training
Get Training That Works.
The Fourth R learning model has consistently
proven to be the most cost-effective method for
Microsoft end-user training.
Step 4: Take a Simulation Test
What's a Simulation Test?
Microsoft certification doesn't come cheap. In
fact, it requires a significant amount of time and
money even for a proficient user to pass an
exam. The Fourth R simulation exams for the
Microsoft Office User Specialist (MOUS)
program ensure you're ready for test day. Our
simulation exams are designed to save time,
money and, best of all, worry.
Simulation exams provide timed, predictive simulations of the various MOUS certification exams. Our simulation
exams use the live application just like the "real" MOUS exams. This allows the user to access all the functions in a
Microsoft Office application while they perform exam tasks. Exam results are automatically analyzed for user
strengths and weaknesses. Follow-up training with the Fourth R can be scheduled for areas that require improvement
in order to pass a specific exam.
Step 5: Take the Test
Tell Me More About This Test.
The Specialist exam is not a written test. Instead, it features real-world assignments that are based on the way you
actually use your computer. Using an actual document, for example, you'll be asked to perform a series of tasks that
clearly demonstrate your desktop computing skills.
The typical exam takes less than an hour -- and in some cases as little as 30 minutes. It all depends on how
efficiently you work. You see, in addition to measuring your skills, each exam also gauges your productivity. And
the reward for passing? A Microsoft Office User Specialist certificate -- proof that you've got the desktop-computing
skills you need to work more productively and more efficiently than many of your co-workers.
That's good news to anyone in charge of hiring -- and promoting!
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 10
CONFIDENCIAL
Targeting Adult Organizations
High Investment Return
Computer training is the key to maximizing technology
investments - increase productivity, reduce support costs and
motivate employees. Many organizations experience an
investment payback, related to productivity gains, in less
than two months. Gain competitive advantages with the
Fourth R computer training.
Effective Approach
Not all computer training is the same. Rather than a one size
fits all approach, the Fourth R offers assessment, training and
certification solutions to match the needs of each customer.
Needs Assessment
Assessment of individual skills ensures that each training
dollar is spent cost-effectively. Course content can be
tailored to meet specific needs and confidentiality.
Discover profits hidden
in your organization.
Microsoft Office Specialists
The Fourth R specializes in assessment, training and
certification for the Microsoft Office family of products.
Flexible Scheduling
Your schedule is our schedule. The Fourth R minimizes the
down time of employees by scheduling training around your
company calendar. Courses can match your morning, long
lunch, afternoon, evening or weekend schedule. Training can
be conducted at the Fourth R or on-location at your
company.
Network Resources
The Fourth R offers assessment and training resources that
can be delivered over your company network. Computer
Based Training (CBT) can provide a valuable alternative for
more advanced students that can not attend instructor-led
training.
Free Consultations
Have a Fourth R representative meet with you to discuss how
to get the maximum return for your training dollar.
Proven Training
The Fourth R has provided training to many large and small
organizations. Our clients include family businesses to
Fortune 500 companies.
© The Fourth R Inc.
Tel: (0212) 975.44.93
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ATT
Seimens
First National Bank
Johnson Controls
Price Waterhouse
Merrill Lynch
Farmers Insurance
Eastman Chemical
Bla-Con Industries
Century 21
Ramada Inn
Crystal Tissue
MidFirst Credit Union
City of Gainesville
Hampton Police
Poquoson Library
Middletown Regional Hospital
American Red Cross
AAA of Iowa
York County Schools
East Tennessee State University
YMCA of Catawba
Anderson and Nelson, Attorneys at Law
Pagina 11
CONFIDENCIAL
Targeting Individual Adults
Income Growth
Computer training is the key to income growth and job
opportunities. The U.S. Department of Labor estimates
that the growing technology market will account for
over 5 million new jobs. Hundreds of thousands of jobs
requiring computer skills go unfilled each day.
Computer training is the first step towards advancing
your career.
Training & Certification
The Fourth R offers training tracks that lead to Microsoft
Office User Specialist certification. Certification enables
students to distinguish themselves from other job
candidates in the competitive marketplace. Over 80% of
Fortune 1000 companies use Microsoft Office in the
workplace. The Fourth R offers the training and
certification solutions you need today.
Get It Right the First Time
Approved courseware, certified instructors, state-of-theart equipment, authorized testing centers, small class
sizes and more. Don’t waste your time and money on
programs that get you nowhere. At the Fourth R, your
success is our success. That’s why we offer satisfaction
guarantees. Ask for more details at the Fourth R near
you.
© The Fourth R Inc.
Tel: (0212) 975.44.93
Open windows of opportunity with
computer training and certification.
Pagina 12
CONFIDENCIAL
Children’s Program
Mission Control
The Fourth R’s Children’s Program empowers children
with the computer "know-how" to meet the academic,
professional and personal challenges and opportunities of
the Information Age. Students travel on "missions" in
cyberspace where they learn fundamental to advanced
computer skills in the Mission Control program. Each
"mission" represents a course in the Mission Control
Program.
Courseware
The Fourth R’s children’s courseware focuses on the
computer as a tool, tutee, topic and thought provoker.
Young children get a positive jump start on computer
technology while boosting self-confidence and traditional
skills—reading, writing, arithmetic, creativity, problem
solving and social interaction. Older students learn how to
take advantage of the computer as a tool for research,
homework and communication.
As we move forward in the Information Age,
most experts agree that computer literacy is
"The Fourth R" in education today.
Results
It doesn’t matter how well a student imitates the keystrokes of the teacher in class. What matters is the ability of our
students to apply the concepts and skills that they have learned in a course weeks or months later outside the
classroom.
Computer Ed makes learning fun
for younger children.
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 13
CONFIDENCIAL
Mission Control
Mission Control launches children on challenging
learning adventures in cyberspace. Each mission is
designed to develop specific skills for a particular age
group.
Younger Children
Younger children get a positive jump start on computer
technology while boosting self-confidence and
traditional
skills—reading,
writing,
arithmetic,
creativity, problem solving and social interaction.
Courseware emphasizes computer and information
science through the use of applications integrated within
traditional skill areas.
Younger children work with knowledgeable teachers as
they devour megabytes of the latest and best educational
software available. Creativity and intellectual innovation
soars as children work on projects in the Mission
Control program.
Older Children
Older children - Cybernauts - learn how to take
advantage of the computer as a tool for homework,
communication, research, self-expression and complex
projects.
Cybernaut courses challenge even the most advanced
computer user with courses like Microsoft Office,
Internet Research and Communication, Multimedia
Presentations and Web Publishing.
University Prep
Our intensive “University Prep” courses provide a
foundation of computer skills required for success in
University. Special training and certification courses are
offered on popular software applications such as
Microsoft Word, Excel, PowerPoint, Access, Outlook,
FrontPage and more.
© The Fourth R Inc.
Children with the “right” computer skills have a
significant advantage in higher education.
Tel: (0212) 975.44.93
Pagina 14
CONFIDENCIAL
Targeting Schools
Staff Training
Attack head-on the most commonly cited problem of
technology programs today. Increase the confidence and
creativity of staff with workshops that match specific
technology goals. Workshops can include project ideas
and integration strategies for efficient and effective ways
to use the tool in the classroom.
Student Training
Computer classes taught on-site by the Fourth R staff
can be offered as part of the weekly curriculum or as an
extracurricular activity.
School Partnerships (AEC)
Join the Fourth R Authorized Education Center program.
Partners benefit from on-site curriculum licensing,
training, support, updates, use of proprietary information
and special software pricing. Courseware is available for
both staff and student training on Microsoft Office,
Internet, web publishing and more. As an added
advantage, you can become a Microsoft Office User
Specialist testing site.
© The Fourth R Inc.
Schools try to prepare children for the technology
skills of tomorrow, but are hindered by tight budgets,
bureaucracy, limited teacher know-how and the
absence of a technology plan that is sustainable.
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Pagina 15
CONFIDENCIAL
Learning Model
The learning process cycles through assessment,
presentation, practice, application and assessment once
again. An initial assessment reveals what a student knows
and what a student wants to learn. Then, new concepts are
presented, practiced with instructor guidance and
independently applied to relevant real-world situations.
At each stage, the instructor reviews concepts presented
and provides clarification. Lastly, a final assessment
ensures that students have mastered learning objectives.
Assessment Phase
In the initial Assessment Phase, interviews, survey
questionnaires and "live" projects, measure existing
skills. Pre-assessment results and student desired
outcomes contribute to a customized training plan.
Presentation Phase
The Presentation Phase covers lesson objectives,
introduces concepts, previews software features or
demonstrates a skill. Students learn why they would want
to learn a feature or gain a skill. A quick reference guide
acquaints students with the steps needed to perform a
task. At the end of the Presentation Phase, instructors
review the information covered and check for
understanding using courseware tools.
Practice Phase
In the Practice Phase, students, using hands-on guided exercises, begin to master skills previously introduced. Stepby-step examples show how to utilize software features and how to perform a task. Small steps make the exercises
easy to follow. Illustrations of outcomes and screen shots of the expected computer response give students
confidence as they progress through a lesson. An instructor guides students, supplying shortcuts, tips, and tricks to
performing an operation. The Practice Phase reinforces concepts as students practice skills in a relevant, realistic
application. At the end of the Practice Phase, a check for understanding and a quick review occur. At this point,
students should be able to answer questions about how a feature works and be ready to use the skill with little
assistance.
Application Phase
In the Application Phase, students gradually become more independent. Further Practice exercises in which students
answer short questions or perform a simple task require students to apply newly acquired skills. Challenges covering
lesson objectives reinforce knowledge. Relevant examples provide insight into how to use skills in other contexts.
The ability to customize exercises helps students meet personal objectives. Students learn how to use a feature in a
way much like they will outside the classroom.
Watching students work on a task allows the instructor to check for understanding, add helpful hints and reinforce
lesson concepts. Comprehensive exercises in the Application Phase ensure that new skills have been mastered. At
the end of this stage, students feel confident of their mastery and can readily demonstrate that proficiency.
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 16
CONFIDENCIAL
Assessment Phase
Assessments that evaluate the skill, knowledge and understanding of a student, complete the Fourth R Learning
Model. Thus, students receive assurance that they have gained skills necessary to compete in the technology
marketplace and have received the certification authenticating their accomplishment.
The purpose of certification, a specialized type of post assessment, and the certifying institution varies by credential.
The Microsoft Office User Specialist certification indicates that a user has achieved a level of skill on the Microsoft
Office products - Word, Excel, PowerPoint, Access or Outlook.
Review Phase
The Review Phase follows each of the four stages. Instructors check for student understanding and reiterate key
points. Students demonstrate skills and knowledge. This phase is key to learning and guarantees that students master
the concepts and skills presented in the courses.
Empowering People with the
Computer Know-How for an Information Age.
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 17
CONFIDENCIAL
Fourth R Marks
The Fourth R logos and trademarks in stylized form (the “Marks”) are valuable assets and
may be used publicly with permission only from the Fourth R Inc. Franchise and license
partners may use the Marks of the Fourth R Inc. only in the manner authorized and
permitted by the Fourth R Inc.
Logo used in the promotion of computer training
services for adults and organizations.
Logo used in the promotion of computer training
services for younger children.
Photos, logos, illustrations and numerous other template files are provided on the
confidential Fourth R CD and web site.
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 18
CONFIDENCIAL
Benefits of Step-By-Step Systems
The Fourth R offers Step-By-Step Systems to help a franchise partner succeed at a
fraction of the cost of doing so independently. The Fourth R simplifies the various
operating procedures and activities required to build and maintain a successful business.
Benefits
Step-By-Step Systems
 Save thousands of development hours.
 Focus energy.
 Know the do’s and don’ts.
 Avoid bad choices that ruin
businesses.
 High quality easy-to-use program.
 Resources at a fraction of the cost.
 Microsoft Approved Courseware.
 Over 140 step-by-step courses.
 Customer and teacher satisfaction.
 Credible and recognized programs.
 Targeted customers.
 Ready-to-use marketing materials.
 Defined marketing programs.
 Personalized initial training program.
 Business, computer and teacher
training.
 Educational technology updates.
 Responsive professional assistance.
 Toll-free telephone support.
 Internet support.
 Collective buying power.
 Recognized organization.
 Established 1991.
 Hundreds of affiliates worldwide.
 Collective knowledge and experience
of entire organization.
 Save money.
© The Fourth R Inc.
The Fourth R Education Systems keep you at the
forefront of technology and education with the latest
recommended software and hardware, guidelines for
instructional methodology, assessment and tracking
tools, and courseware designed for each age level that
excites, involves and energizes students and teachers.
Microsoft Approved Courseware available on select
courses.
The Fourth R Marketing Systems include professionally
developed resources—logos and trademarks, brochures,
posters and promotional materials—and numerous “how
to” programs that support local marketing and
communication efforts. The Fourth R relationships with
schools, businesses, leading software publishers and
other organizations help position you as an experienced
market leader.
The Fourth R Training Systems lead you through every
phase of opening, operating and growing your business
no matter what your computer, education or business
background. Periodic seminars and conferences provide
opportunities to learn about the latest technology and
courseware, share ideas and experiences, and
communicate a common vision for the future.
The Fourth R Support Systems provide on-going
consultation on all aspects of your business—from site
selection to facility layout, from targeting customers to
class scheduling, from hiring teachers to conducting
classes, from curriculum updates to new marketing
programs.
The Fourth R Team of Professionals in curriculum,
teaching, marketing, business and technology are ready
to help your franchise succeed every step of the way.
Tel: (0212) 975.44.93
Pagina 19
CONFIDENCIAL
New and Updated Resources
Newly developed and updated marketing and courseware related resources are made
available to the Fourth R organization on a timely basis. The Fourth R embraces the
power of technology to keep franchise partners current.

Confidential Fourth R Web Site. All the latest news and tips are shared on a
password protected web site designed specifically for franchise partners.

Email Progress Reports.
broadcast email.

Conferences. Periodic conferences provide opportunities to learn about the
latest technology and courseware, share ideas and experiences, and
communicate a common vision for the future.

Toll Free Telephone Support. This service, provided by the Fourth R Inc., is
available in the United States and Canada only.

Fourth R CD Updates. An archive of electronic files related to operations,
marketing and courseware is provided on the Fourth R CD.
The most important news is highlighted using
Fourth R CD main screen..
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 20
CONFIDENCIAL
Initial Investment Requirements
Business
Format
Home-Based (2)
Low
High
Low
Initial
Franchise Fee (1)
$______
$_______
$_______
$_______
Hardware
and Software
$3,750
$16,250
$12,800
$24,000
Start-Up
Expenses
$2,750
$5,750
$9,450
$18,000
$0
$0
$2,750
$16,000
$______
$_______
$______
$_______
Learning Center
Learning Center (3)
High
(Lease, sign, décor, etc.)
Investment
Requirement (4)
Important Notes:
(1)
The Initial Franchise Fee is based upon the size of the exclusive territory.
The Initial Franchise Fee includes training and the loan of proprietary
operations manuals, courseware, start-up marketing materials and
electronic files on CD.
(2)
The Home-Based business format offers on-site computer training. A
franchise partner may evolve from a Home-Based to a Learning Center
business format.
(3)
The Learning Center business format offers computer training at a leased
or owned commercial facility and may offer on-site training as well.
(4)
Investment Requirements vary by business format, territory and other
parameters. It is important to match the amount of money you can afford
to invest with the initial investment requirements. If your financial
resources are less than these amounts, the Fourth R recommends that you
try to find a financial partner or seriously consider other business
opportunities with less capital requirements.
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 21
CONFIDENCIAL
Franchisee Profile
The Fourth R is represented by a number
of enthusiastic and highly qualified
people worldwide. No one “profile”
makes the best franchise partner. In
fact, many of our best franchise partners
come from diverse backgrounds. The
Fourth R is looking for characteristics
and qualifications that increase the
probability of personal success for
franchise partners while maintaining the
highest level of operating standards.
Following are some ideal characteristics
and qualifications.
We can help you reach your goals.

Financially qualified entrepreneur, group, partnership or corporation.

Citizenship and resident in the country of interest.

Fluent in English.

Mature, outgoing and enthusiastic.

Strong marketing, business and management skills.

Willingness to follow the Fourth R operating standards and procedures.

Ability to train, motivate and guide team members.

Desire to help others learn in their community.

Teaching or computer training experience.

Intermediate to advanced computer skills.

Ability to communicate and work with businesses and other types of
organizations.
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 22
CONFIDENCIAL
Franchise Agreement
All Fourth R franchises operate under the terms and conditions of a standard Franchise
Agreement. Many of the major terms and conditions of the Fourth R Franchise
Agreement are summarized below.

The franchise is granted for the right to develop and operate the
Fourth R within a specifically defined territory.

Each franchise receives an exclusive territory and a non-exclusive territory.
The Fourth R agrees not to establish, operate, or license anyone else to
establish or operate in the exclusive territory.

The Initial Franchise Fee varies from $_____ to $______ and is based upon
demographics and size of the exclusive territory.

The initial term of the Franchise Agreement is for a period of ____ years. The
Franchise Agreement includes a renewal provision for additional _____ year
periods. There is a renewal fee of between $______ and $______.

All Fourth R Franchisees pay a standard monthly royalty fee based on
revenues collected in the previous month. The monthly royalty fee __% of
sales.

The Franchise Agreement cannot be transferred or assigned without prior
approval from the Fourth R Inc. The transferee must meet standard
qualifications and follow approval procedures. There is a franchise transfer
fee of between $______ and $______.

The Franchise Agreement is designed to protect the integrity of the
Fourth R organization worldwide. During the term of the Franchise
Agreement, the Franchisee agrees to operate the Fourth R business according
to the terms and conditions of the Franchise Agreement and follow the
policies and procedures in the Fourth R proprietary materials.
IMPORTANT NOTE: Master License agreements are available for those
interested in developing a country or a large geographic area. The terms and
conditions of Master License and area development agreements vary by territory.
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 23
CONFIDENCIAL
List of International Master Licensees by Country
The Fourth R has awarded licenses in the following countries.
AUSTRALIA
Licensee:
Address:
Telephone:
Fax:
Manager:
The Fourth R (Australia) Pty. Ltd.
16-18 Malvern Avenue, Suite 15
Chatswood, NSW 2067, Australia
612-9415 4936
612-9415 4937
Michael Maher
COSTA RICA
Licensee:
Address:
Telephone:
Manager:
Carl-Henrik Bengtssou
Apdo 8182
San Jose, Costa Rica 1000
506-258-1476
Carl-Henrik Bengtssou
CUBA
Licensee:
Address:
Telephone:
Fax:
Manager:
BGR Computer Learning Center, Inc.
Gonzalez, Ramos and Company
Miramar Plaza Building, Suite 706
San Juan, Puerto Rico 00936
787-287-2564
787-789-1720
Steven Hernandez
CYPRUS
Licensee:
Address:
Telephone:
Fax:
Manager:
Agathocles Papastergiou
85, Vouliagmenis Ave
16674 Glyfada, Greece
301-9600766
301-9600765
Agathocles Papastergiou
DOMINICAN REPUBLIC
Licensee:
Address:
Telephone:
Fax:
Manager:
© The Fourth R Inc.
Jeannette Guzman
EPS #A 1533, PO Box 02-5256, Miami, FL 33102-5256
(809) 567-4447
(809) 535-3218
Jeannette Guzman
Tel: (0212) 975.44.93
Pagina 24
CONFIDENCIAL
ECUADOR
Licensee:
Address:
Telephone:
Manager:
Jose Antonio Uribe
Kidsoft Cia. Ltda.
Japon #123 y Amazonas
Quito, Ecuador
(5932) 253590
Jose Antonio Uribe
EGYPT
Licensee:
Address:
Telephone:
Manager:
Hisham and Iman Mitwally
22 El Shahid Abdel Wahab Khalifa Street
Heliopolis, Cairo, Egypt
202 266-4171
Iman Mitwally
GREECE
Licensee:
Address:
Telephone:
Fax:
Manager:
Agathocles Papastergiou
85, Vouliagmenis Ave
16674 Glyfada, Greece
301-9600766
301-9600765
Agathocles Papastergiou
HONG KONG
Licensee:
Address:
Telephone:
Fax:
Manager:
The Fourth R (Hong Kong) Limited
1/F, Wah Hing Commercial Centre
383 Shanghai Street, Yaumatei
Kowloon, Hong Kong
852-2332-5733
852-2891-1414
Tai Po Tim
INDIA (Children Program)
Licensee:
Address:
Telephone:
Fax:
Manager:
© The Fourth R Inc.
Interactive Learning Solutions Private Limited
9/1, First Street, Thirumurthy Nagar, Nungambakkam
Chennai - 600 034, India
91-44-821 2100
91-44-442 2100
Krishna Sai
Tel: (0212) 975.44.93
Pagina 25
CONFIDENCIAL
INDONESIA
Licensee:
Address:
Telephone:
Fax:
Manager:
PT Mulia Putri Indonesia
World Trade Center, 5th Floor, Suite 541
27-31 Jl Pemuda
Surabaya, Indonesia
62-31-534-0308
62-31-534-1649
Erikson Ipaenin and Christopher Lee
ISRAEL
Licensee:
Address:
Telephone:
Manager:
Avishua Shoshani
Rechov Bertonov 10
Petach Tikvah 49552
Israel
972-9-767 6843
Avishua Shoshani
ITALY
Licensee:
Address:
Telephone:
Fax:
Manager:
NOVAERA S.r.l.
Via E. Lampridio Cerva 101/B
00143 Rome, Italy
39-6-51962618
39-6-51960917
Pietro Scipione
LEBANON
Licensee:
Address:
Telephone:
Fax:
Manager:
NEXT STEP Ltd.
P.O. Box 41994
Abu-Dhabi, U.A.E.
971-2-661553
971-2-661883
David Owen
MALAYSIA
Licensee:
Address:
Telephone:
Fax:
Manager:
© The Fourth R Inc.
William Ng Kin Min (Yieldful Ventures Sdn. Bhd.)
1, Jalan Jati, SD 4/3 Sri Damansara
52200 Kuala Lumpur, Malaysia
603-453-5528
603-453-5518
William Ng
Tel: (0212) 975.44.93
Pagina 26
CONFIDENCIAL
MEXICO
Licensee:
Address:
Telephone:
Fax:
Manager:
Elisa Patricia Sada
Rio Tiber #100-7, Planta Baja
Colonia Del Valle, Garza Garcia, N.L., Mexico 66250
Monterrey, Mexico
52-8-356-9484
52-8-331-3770
Elisa and David Fernandez
MOROCCO
Licensee:
Address:
Telephone:
Fax:
Manager:
Abdelmouttalib Regragui, Samia Fizazi and Youssef Fizazi
48, Avenue Ouled Fares - Birkalem
Rabat, Morocco
212-2-95-02-95
212-2-95-02-15
Abdelmouttalib Regragui
NEW ZEALAND
Licensee:
Address:
Telephone:
Fax:
Manager:
The Fourth R (New Zealand) Limited
20 Karranga Avenue
Killara, NSW 2071
Australia
612-9498 8689
612-9498 5373
Michael Maher
PANAMA
Licensee:
Address:
Telephone:
Fax:
Manager:
Geocom, S.A.
Dept. PTY-2712, P.O. Box 025207
Miami, Florida
507-270-2950 (or 52 or 53)
507-270-2953
Michael Goldner
PUERTO RICO
Licensee:
Address:
Telephone:
Fax:
Manager:
© The Fourth R Inc.
BGR Computer Learning Center, Inc.
Gonzalez, Ramos and Company
Miramar Plaza Building, Suite 706
San Juan, Puerto Rico 00936
787-287-2564
787-789-1720
Steven Hernandez
Tel: (0212) 975.44.93
Pagina 27
CONFIDENCIAL
SAUDI ARABIA
Licensee:
Address:
Telephone:
Fax:
Manager:
Al Wanat Company
P.O. Box 88014
Riyadh 11662
Saudi Arabia
966-1 4970922
966-1-4921851
Hesham T. Besheer
SINGAPORE
Licensee:
Address:
Telephone:
Email:
Manager:
Advance Solutions Alliance Pte Ltd
Blk 81, Geylang Bahru, #01-2674
Singapore 339680
(65) 97315937
FourthR@FourthR.edu.sg
Ivan Tan
SPAIN
Licensee:
Address:
Telephone:
Fax:
Manager:
The Fourth R Espanola S.L.
Ganduxer 45, bajos
08021 Barcelona, Spain
3493-209-6808
3493-209-6815
Conrado Folch
TAIWAN
Licensee:
Address:
Telephone:
Fax:
Manager:
Franaid Company, Ltd.
2nd Floor, No. 212,
Sec 2, Shin-Yi Road
Taipei, Taiwan R.O.C.
88-62-357-7255
88-62-393-6481
88-62-393-6482
Frank Yeh
THAILAND
Licensee:
Address:
Telephone:
Fax:
Manager:
© The Fourth R Inc.
LearnSmart Corporation Limited
7th Floor Alma Link Building
25 Soi Chidlom, Pathumwan
Bangkok 10330, Thailand
662-655-1037
662-655-1039
Sanya Jungpanich
Tel: (0212) 975.44.93
Pagina 28
CONFIDENCIAL
UNITED ARAB EMIRATES
Licensee:
Address:
Telephone:
Fax:
Manager:
NEXT STEP Ltd.
P.O. Box 41994
Abu-Dhabi, U.A.E.
971-2-435658
971-2-661883
David Owen
VENEZUELA
Licensee:
Address:
Telephone:
Fax:
Manager:
The Fourth R Venezuela, C.A.
Av. Rio Caura, Centro Empresarial Tore Humboldt, piso 1
Ofc. 01-11, Urb Parque Humboldt
Caracas, Venezuela
58212-975-44-93 / 975-06-29
58212-978-27-34
Manuel Jaramillo Lepage
VIRGIN ISLANDS
Licensee:
Address:
Telephone:
Fax:
Manager:
© The Fourth R Inc.
BGR Computer Learning Center, Inc.
Gonzalez, Ramos and Company
Miramar Plaza Building, Suite 706
San Juan, Puerto Rico 00936
787-287-2564
787-789-1720
Steven Hernandez
Tel: (0212) 975.44.93
Pagina 29
CONFIDENCIAL
Cierre
Gracias de nuevo por su interés en the Fourth R. Esperamos que la información
suministrada le sirva para determinar si la franquicia Fourth R es la oportunidad correcta
para usted.
Si tiene alguna pregunta relacionada con el programa de sociedad con The Fourth R , por
favor contáctenos por cualquiera de las siguientes vías:
Dirección:
The Fourth R Venezuela, C.A.
Av. Río Caura, Centro Empresarial Torre
Humboldt, piso 1 Ofc. 01-11
Urb. Parque Humboldt, Caracas
Teléfonos:
(0212) 975.44.93
(0212) 975.06.29
Fax:
(0212) 978.27.34
Internet Email:
Internet WWW:
info@fourthr.com.ve
www.fourthr.com.ve
© The Fourth R Inc.
Tel: (0212) 975.44.93
Pagina 30