COLEG GWENT
BTEC L3 Extended Diploma in Creative Media Production
Assignment Brief
Unit Title and number:
Assignment Title:
Creating Adverts
Criteria to be Assessed:
Tutor:
30 Advertising Production for Television
1234
Kelly Silverthorne
Year:
1
Student:
Date set:
Due date:
27/02/13 (Part 1)
10/04/13 (Part 2)
26/03/13 (Part 1)
20/06/13 (Part 2)
Aim & Purpose
In this unit you will apply production skills to create adverts for television. You will examine
existing television advertisements to investigate how persuasive messages can be constructed.
You will then plan and produce two advertisements for television and evaluate the effectiveness
of your finished products.
Scenario
Advertising is all around us and is integral to everyday life. It is one of the largest sectors of the
media industry, adverts are being presented in a wide range of media such as television, film,
radio, magazines, posters, billboards, the press and the Internet. Of all of these, television
advertising probably has the highest profile, some television advertisements being so effective
and memorable that they become classics and part of the cultural background for a whole
generation of viewers. Television is used to market almost every product one can imagine from
everyday consumables, like washing powder, to extravagant sports cars, whilst some
advertisements promote a service such as insurance, banking or vehicle breakdown cover.
Within the lessons you will begin to understand the purpose of advertising and know about the
structures and techniques of television advertisements. With this knowledge you will need to
devise and plan your own adverts. This will be your opportunity to develop practical production
skills and learn how to plan, produce and monitor production through to two completed adverts
for television. Your advert will be your chance to show your personal creativity and will be
produced individually.
Criteria
P1 M1 D1
P2 M2 D2
P3 M3 D3
Tasks – Part 1
1. Analyse the three television advertisements shown to you in class and write a report
on the structure, techniques, characteristics of the product or service being sold, as
well as how the audiences would have been identified by the advertising agencies
and who the target audiences are
2. Investigate why the Advertising Standards Authority is an important regulatory body
in the advertising industry
Tasks – Part 2 (Individual Advert)
1. Devise an idea for a filmed advert
2. Identify your target audience
3. Write the synopsis for the advertisement
4. Produce storyboards for the advertisement
5. Identify resources needed such as; camera equipment, lighting, props and costumes
etc.
6. Identify the cast and crew
7. Produce a recce and a plan for shooting locations
8. Produce a risk assessment
9. Plan and create a shooting schedule
10. Film your scenes and use your schedule and storyboards to guide you
11. Edit your scenes together
12. Show your finished advert to other students in your class to gain feedback
13. Evaluate both your adverts and reflect on factors such as strengths, weaknesses,
improvements, quality etc.
P4 M4 D4
Please observe college Health and Safety policies within the classroom environment
Assessment Evidence
 Know about the structures and techniques of television advertisements
 Be able to originate and develop an idea for a television advertisement
 Be able to produce a television advertisement
 Be able to reflect upon own television advertisement production work
Reading List
Baylis, P. Holmes, P. and Starkey, G. (2007) BTEC First: Media. Harcourt: Oxford
Holmes, P. Baylis, P. and Starkey, G. (2007) Media Production. Harcourt: Oxford
www.asa.org.uk
http://www.mediaknowall.com/as_alevel/Advertising/advertising.php
Distinction
P1 describe structures and
techniques of television
advertisements with some
appropriate use of subject
terminology
M1 explain structures and
techniques of television
advertisements with
reference to detailed
illustrative examples and
with generally correct use
of subject terminology
D1 comprehensively
explain structures and
techniques of television
advertisements with
reference to elucidated
examples and
consistently using
subject terminology
correctly
P2 originate and develop
an idea for a television
advertisement working
within appropriate
conventions and with some
assistance
M2 originate and develop
an idea for a television
advertisement showing
some imagination and with
only occasional assistance
D2 comprehensively
explain the styles,
conventions and
techniques of music
videos with elucidated
examples and
consistently using
subject terminology
correctly
P3 produce a television
advertisement working with
appropriate conventions
and with some assistance
M3 produce a television
advertisement to a good
technical standard showing
some imagination and with
only occasional assistance
D3 produce a television
advert to a technical
quality that reflects nearprofessional standards,
showing creativity and
flair and working
independently to
professional expectations
P4 comment on own
television advertisement
production work with some
appropriate used of subject
terminology
M4 explain own television
advertisement production
work with reference to
detailed illustrative
examples and generally
correct use of subject
terminology
D4 critically evaluate own
television advertisement
production work in the
context of professional
practice, with elucidated
examples and
consistently using
subject terminology
correctly
Tick if
achieved
Merit
Tick if
achieved
Pass
Tick if
achieved
Assessment Criteria (Assignment guide only)