Prairie View A&M University
College of Business
Department of Management and Marketing
Spring 2009
CRN 21297 MRKT 3103P02: Principles of Marketing:
A WebCT Supported Course
FINAL COMPREHENSIVE EXAM 10.30-12.30, WEDNESDAY, MAY 13, 2009
COURSE SYLLABUS
__________________________________________________________________
Class meetings: MWF 12.00-12.50 P.M. HOBT 1C129
Instructor:
Dr. Kishwar Joonas
Office:
ARCH 207A
Voice:
(936) 261-9214
Fax:
(936) 261-9220
Email:
Please e-mail on WebCT system for this class
Conference
Virtual Office Hours: Online on WebCT system (reply usually
Hours:
within 48 school hours).
MW 10.00-11.00 A.M., 1.00-2.30 P.M.; F 10.00-11.00 A.M. (Any change will
be notified via WebCT). And by appointment (obtain via WebCT e-mail).
If not available, contact Department Secretary: Ms. Yolanda Kesee, ARCH 201, Voice: (936) 261-9280
--------------------------------------------------------------------------------------------------------------------REQUIRED TEXTBOOK(S):
Pride, W.M. and O.C. Ferrell, Marketing, 13th
Edition, (Boston: Houghton-Mifflin, 2006)
ISBN-13: 9780618474462
COURSE DESCRIPTION:
Credit: 3 semester hours. A study of the importance of marketing in the American
economy. An intensive examination of basic marketing variables (product, place,
promotion, and price) from the viewpoint of management.
Prerequisite(s): MGMT 1013 and be in good standing with university requirements.
Students are advised to complete ECON 2113 Microeconomics and ECON 2123
Macroeconomics before taking this class.
Course Overview:
This course is required for all business majors. The business environment around us is
very dynamic, characterized by economic and social changes. To survive and thrive in
this dynamic environment businesses have to adapt to their most important
constituency—the customer. Marketing is that function within the business that connects
directly with the customers. This course will serve as a basic introduction to the dynamic
field of marketing. While providing a broad coverage of a variety of topics in marketing
this course will focus on how marketing relates to other functional areas in business.
COURSE OBJECTIVES:
The broad course objectives are:
1.
To familiarize students with the terminology, concepts, principles, and techniques in the
area of marketing planning and control.
2.
To equip students with the decision-making skills needed in today’s changing business
world.
3.
To provide an integrated view of contemporary business and how marketing fits in.
4.
Last but not least, to improve student’s capabilities as customers.
Specific objectives on which you will be tested during the semester are listed below:
1. To recognize the scope and role of marketing in today’s economy.
2. To identify the impact on marketing of various environmental forces, namely social,
political, cultural diversity, environmental, technological, legal and global.
3. To understand buyer behavior and target market selection.
4. To demonstrate an understanding of the process of decision-making pertaining to the
marketing of products and services.
5. To demonstrate an understanding of the process of decision-making pertaining to
distribution.
6. To demonstrate an understanding of the process of decision-making pertaining to promotion.
7. To demonstrate an understanding of the process of decision-making pertaining to pricing
8. To explain the concept of marketing implementation and control.
9. To demonstrate an ability to integrate and communicate the above mentioned concepts
through quantitative analysis, written assignments, oral presentations, and case studies.
COURSE PRODCEDURES:
This is a lecture-discussion and short case study oriented course. Class participation, in
terms of questions, comments and personal experiences is encouraged, as it makes the
class interesting, and enhances learning. While the instructor will attempt to cover a wide
variety of topics relevant to each chapter, it is almost impossible that every topic in the
book will be covered in class. However, students are responsible for the whole chapter.
Please bring in questions about the topics that you do not understand. Stress will be laid
on students’ use of the library resources, including electronic resources.
Communications: This is a WebCT supported course. All written communications in
relation to the class(between instructor and students, among students) will be through
WebCT e-mail.
GRADING POLICIES AND PROCEDURES:
Four Tests and one Final Comprehensive Exam will be conducted for a grade; all
tests/exams will be comprehensive, to include material from chapters covered under prior
tests/exams. In addition to practice quizzes will be offered to students. Missed test/exam: A
student may be obtain an excused absence for a missed test only under documented emergencies
(e.g. death in the family), with timely communication to the instructor (within five school days).
In such cases, the missed test will be substituted by the score on the final comprehensive exam,
2
covering the entire course material. Such an exam may follow a pattern different from the
missed test, and contain types of questions different from the questions on the missed test. No
make-up test will be offered under any circumstances. Exams missed due to any other reason
(“forgot, overslept, alarm didn’t go off, missed a ride, car broke down, out of gas”) do not
constitute an excused absence. In such a case, the student will get a zero for the missed exam.
In case a student misses the Final Comprehensive Exam, a makeup exam will be
arranged at an appropriate time during Fall 2009. Such an exam may follow a pattern different
from the missed exam, and contain types of questions different from the questions on the missed
exam.
There will be some unannounced in-class video cases and/or other assignments given
during the semester. These will be administered at any time during the class period. Students will
be required to answer questions relating to these, on the Tests and Final Comprehensive Exam.
In addition, students will be assigned to teams for in-class intervention relating to given chapters.
There is no make-up for missed in-class work.
An individual assignment will be required on some current events related to marketing.
Select your articles from the Coleman Library’s online ABI Inform index (dates: 07/1/2009 to
12/31/2009 only). Late/incomplete assignments will not be graded.
Grading Policy:
Four Tests @ 125 points each
Final Exam- Comprehensive
Individual assignment: Article summary- assigned chapter
Team in-class Interventions- assigned chapters
Approximately
500
200
125
50
90 per cent or more= A
80- 89 per cent= B
70- 79 per cent= C
60- 69 per cent= D
59 per cent or less= F
Rounding off will be at the instructor’s discretion.
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TIPS: HOW TO DO WELL IN MRKT 3103?
1.
2.
3.
4.
5.
6.
7.
Come to class on time and regularly- 50 of your course points come from team in-class
interventions.
In addition, watch the video case with attention, and take notes. Questions based on video
cases will be included in tests and exams. This may help improve your course
performance!
Make sure you bring to each class a handout-style printout (3 slides to a page), of the
PowerPoint slides posted on WebCT.
Follow the lecture-discussion and make sure to note the PowerPoint highlights on your
printed copy. Go over these, along with chapter summaries given to you, for test
preparation…you never know, it may help you get full points on the tests and exams!
The individual assignment- article summary gives you an opportunity to turn in work
done with open reference material, without reliance on memory. Use this chance to your
advantage! Read the instructions carefully!!
Prepare in advance for in-class group interventions… another opportunity to score without
taxing your memory!
Frequently visit the WebCT site for the course material, testing, assignments, and
communicate with your instructor, group, and class. Also, access the Web Site
www.prideferrell.com, and use the chapter summaries, study guides and online self-tests
to practice taking tests.
LIBRARY ACCESS:
Prairie View A&M University library resources may be accessed from the links on the PVAMU
website (www.pvamu.edu ) or directly at the following link: http://www.tamu.edu/pvamu/library/ .
TECHNICAL SUPPORT:
Student should call the Prairie View A&M University Helpdesk at 936-857-2525 for technical
issues, and ecourses/lockdown browser login issues. The helpdesk is available 24 hours a
day/7 days a week. For other technical questions regarding ecourses/lockdown browser, call
the Office of Distance Learning at 936-857-2595 or 936-261-3282
POLICIES ON ACADEMIC DISHONESTY:
Definition of Cheating and Plagiarism:
Prairie View A&M University is dedicated to a high standard of academic integrity
among its faculty and students. In becoming a part of the Prairie View A&M University
academic community, students are responsible for honesty and independent effort.
Disciplinary action will be taken against any student who alone or with others engages in
any act of academic fraud or deceit.
All classes in the College of Business follow the official University Policy on Academic
Dishonesty presented in full in Undergraduate Catalog, (http://www.pantherconnect.com/catalog/
catalog_undergrad.swf).
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Course credit, degrees and certificates are to be earned by students and may not be
obtained through acts of dishonesty. Disciplinary action will be taken against any student
who alone or with others engages in any act of academic fraud or deceit. Any instance of
academic dishonesty should be reported to the appropriate University officials.
Offenses include: acquiring information, providing information, plagiarism (five words
or more without quotation marks), dual submissions, conspiracy, fabrication of
information, misrepresentations, alterations of documents, forgery, etc.
Disciplinary actions include: a grade of F on the course, letter of reprimand,
probation, suspension, dismissal, and expulsion from the University.
The instructor shall inform the student of the alleged academic dishonesty at the point of
discovery and the student shall be given an opportunity to explain the surrounding
circumstances. Appeal procedures are provided.
STUDENT ACADEMIC APPEALS PROCESS
Authority and responsibility for assigning grades to the students rest with the faculty
However, in those instances where students believe that miscommunication, errors, or
unfairness of any kind may have adversely affected the instructor’s assessment of their
academic performance, the student has a right to appeal by the procedure listed in the
Undergraduate Catalog and by doing so within thirty days of receiving the grade or
experiencing any other problematic academic event that prompter the complaint.
ATTENDANCE POLICY
Prairie View A&M University requires regular class attendance. Excessive absences tend to
result in lower grades. Excessive absenteeism, whether excused or un-excused, may result in
a students’ course grade being reduced or in assignment of a grade “F”. Absences are
accumulated beginning with the first day of class.
ADA STATEMENT
Students with disabilities who believe they may need an adjustment in this class are
encouraged to contact the Office of Disabilities Services as soon as possible. Once you receive
a letter of adjustment from the office, kindly make an appointment with me to discuss
appropriate adjustments for this class.
------------------------------------------------------------------------------------------------------------------
5
SPRING 2009 MRKT 3103.002 TENTATIVE SCHEDULE
Any changes in test dates will be notified via WebCT
January
February
March
21
23
26
W
F
M
28
W
30
F
2
M
4
W
6
F
9
M
11
13
W
F
16
M
18
W
20
F
23
25
27
2
M
W
F
M
4
W
5
R
6
F
9
M
11
W
13
16
18
20
23
25
F
M
W
F
M
W
27
F
Introduction
Chapter 21. Pricing Concepts Lecture-Discussion Case: JetBlue
Chapter 21. Pricing Concepts Lecture- Continue Discussion
Chapter 1. An Overview of Strategic Marketing Lecture- Discussion Case Finagle A Bagel
GENERAL ASSEMBLY- PRESIDENT WRIGHT
Chapter 1. An Overview of Strategic Marketing Lecture- Discussion
Chapter 2. Planning, Implementing and Controlling Marketing Strategies LectureDiscussion Case: Subway
Chapter 3. The Marketing Environment Lecture-Discussion Case: Netscape
Chapter 4. Social Responsibility And Ethics in Marketing Lecture-Discussion
Case: New Belgium Brewing Company
Chapter 5. Global Markets and International Marketing Lecture-Discussion
Case: BMW International
Chapter 6. E-Marketing and Customer Relationship Management Lecture- Discussion Case:
TEST 1 CHAPTERS 21, 1-6
Chapter 7. Marketing Research and Information Systems Lecture-Discussion
Case: IRI
Chapter 8. Target Markets: Segmentation and Evaluation Lecture-Discussion
Case: Buy and Hold.com
Chapter 8. Target Markets: Segmentation and Evaluation Continue Lecture-Discussion
Chapter 9. Consumer Buying Behavior Lecture-Discussion Case: Build-A-Bear
Chapter 9. Consumer Buying Behavior Continue Lecture-Discussion
COLEMAN LIBRARY SESSION-I
COLEMAN LIBRARY SESSION-II
Chapter 10. Business Markets and Buying Behavior Lecture-Discussion Case: VIPDesk
Chapter 10. Business Markets and Buying Behavior Continue Lecture-Discussion
Chapter 11. Product Concepts Lecture-Discussions Lecture-Discussion Case: Sony
ARTICLE SELECTION MATERIALS DUE IN DROP BOX
ARTICLE SELECTION MATERIALS HARD COPIES DUE IN CLASS
Chapter 11. Product Concepts Lecture-Discussions Lecture-Discussion
Chapter 12. Developing and Managing Products Lecture-Discussion Case: Cali Cosmetics
Chapter 12. Developing and Managing Products Lecture-Discussion
Chapter 12. Developing and Managing Products Continue Lecture-Discussion
Chapter 13. Branding and Packaging Lecture-Discussion Case: PlumpJack Winery
TEST 2 CHAPTER 21; 7-12
SPRING BREAK- NO CLASSES
SPRING BREAK- NO CLASSES
SPRING BREAK- NO CLASSES
BUFFER
Chapter 14. Services Marketing Continue Lecture-Discussion
Chapter 14. Services Marketing Continue Lecture-Discussion
Chapter 15. Marketing Channels and Supply Chain Management Lecture-Discussion
6
Case: SmarterKids
April
May
30
M
31
T
1
W
3
F
6
8
10
M
W
F
13
M
15
W
17
20
22
F
M
W
24
F
27
29
1
4
6
M
W
F
M
W
13
W
16
19
S
M
Chapter 15. Marketing Channels and Supply Chain Management Continue Lecture-Discussion
Chapter 16. Wholesaling and Physical Distribution Lecture-Discussion
Case: Quick International Courier
ARTICLE SUMMARY MATERIALS DUE IN DROP BOX
ARTICLE SUMMARY MATERIALS HARD COPIES DUE IN CLASS
Chapter 16. Wholesaling and Physical Distribution Continue Lecture-Discussion
Chapter 17. Retailing Lecture-Discussion Case: Quick International Courier
Chapter 17. Retailing Lecture-Discussion
BUFFER
GOOD FRIDAY- NO CLASSES
Chapter 18. Integrated Marketing Communications Lecture-Discussion
Case: Jordan’s Furniture
Chapter 18. Integrated Marketing Communications Continue Lecture-Discussion
Chapter 19. Advertising and Public Relations Lecture-Discussion Case: Vail Resorts
TEST 3 CHAPTERS 21, 13-17
Chapter 19. Advertising and Public Relations Continue Lecture-Discussion
Chapter 20. Personal Selling and Sales Promotion Lecture-Discussion Case: Wheelworks
Chapter 20. Personal Selling and Sales Promotion Continue Lecture-Discussion
Chapter 22. Setting Prices Lecture-Discussion Case: New Balance
Chapter 22. Setting Prices Lecture-Discussion
BUFFER
TEST 4 CHAPTERS 18-22
COURSE REVIEW
STUDY DAY- NO CLASSES
FINAL COMPREHENSIVE EXAM CHAPTERS 1-22, 10.30-12.30 P.M.
Final grades due for graduating students
Commencement
Final grades due for all other students
7
SPRING 2009 MRKT 3103P02
PRINCIPLES OF MARKETING HOBT 1C129
--------------------------------------------------------------------------------------------------------------------INDIVIDUAL ASSIGNMENT: ARTICLE SUMMARY
Objective: The basic objective of this exercise is to encourage an individual exploration of the world of
marketing.
Credit and Due Dates: This summary is worth 125 points on the course.
Article selection: March 6, 2009
Article summary: April 1, 2009
Late submissions will not be accepted.
Paper Requirements and Guidelines:
1. Each student is required to select an article from the popular business press, relating to the
assigned chapter in the text (hint: refer to the key words of the chapter in the Pride and Ferrell
textbook). The original article should have at least 1000 words.
2. How to select an article:
a. Go to PVAMU Homepage Coleman Library Find Articles A-Z ListUnder AElectronic Resource- ABI Inform Global Advanced Search. Under “citation and text”,
enter some key words from your assigned chapter. Key words should be separated by OR
(e.g., Chapter 20- personal selling OR sales promotion). Under “date range”, enter start
date 07/01/2009 and end date 12/31/2009.
b. Click on a few articles in the Results List, and find one that you can work with. Select the
full article- abstracts are not accepted. Make sure to check the word count- 1000 words
or more.
c. The article should have a known author (anonymous is not accepted).
3. Submit a one-page summary of the article (about 500-600 words), in the format given below.
Article Summary Format (see sample attached):
The following headings must appear in bold:
1. Citation of the article: Author, year, title, name of publication, volume and issue number, page
numbers. Citation should be in APA style (http://www.apastyle.org/elecref.html).
2. Text word count:
3. Purpose of the article:
4. Main points of the article:
5. Any important point/s that the article did not cover?
6. How does this article relate to the course MRKT 3103 Principles of Marketing?
7. Your rating of the article: (on a 10 point scale)
8
8. Article summary word count: about 600 words
Format and Text Font and Style: Word 1997-2003 file only will be accepted (do not submit other
formats such as .pdf). One inch margins on all sides, single spaced, left aligned, Times New Roman 12 pt.
font.
Grading for timely submissions with appropriate approvals will be as follows:
1. The Article Selection needs to be approved by
a. Robert (Bob) Grundy
b. Kimberly Gay
c. Stephen Shaw
rsgrundy@pvamu.edu
kmgay@pvamu.edu
sjshaw@pvamu.edu
(936) 261-1517
(936) 261-1506
(936) 261-1529
2. Upload the Article Summary Selection Cover Page (sample attached), and a text file of the article
you selected, into the Drop Box, for instructor’s approval. Turn in a hard copy of both Cover
Page and complete selected article (text file) in class- 25 points. A SUMMARY BASED ON AN
ARTICLE THAT IS NOT APPROVED BY THE COLEMAN LIBRARY WILL BE GIVEN A
GRADE OF ZERO. Due date 11 pm, March 6, 2009. Check your drop box for the instructor’s
approval on the article selection.
3. Highlight the important points on the text file of the selected article, and turn it in with your
summary. Write a summary, making sure to follow the format, and check style, grammar,
spelling, summary word count, and originality. Get the summary “whetted” by the Center for
Business Communication (CBC), Mrs. Garcia or tutors (ecgarcia@pvamu.edu; Center for
Business Development, HOBT First Floor R127), for an approval on format, style, grammar,
spelling, word count, and plagiarism check - 25 points. AN ARTICLE SUMMARY THAT IS
NOT APPROVED BY THE CBC WILL BE GIVEN A GRADE OF ZERO.
4. Upload the summary on SafeAssign in WebCT ecourses, and get a report. Get and save the report
(you may make corrections until you get a clean report).
5. Upload these into the drop box: Article Summary Cover Page (sample attached), and Article
Summary, along with a Word text file of the article you selected, and SafeAssign report. Turn in
all hard copies in class- 75 points. Due date April 1, 2009.
GOOD LUCK WITH YOUR WORK!
9
(SAMPLE ARTICLE SUMMARY)
Chapter 8- Targets Markets: Segmentation and Evaluation
“How Toyota Got in Touch with the Heartland”
Article Word Count: 3025
Article Summary Word Count= 572
Submitted by John Smith, 100100100, Junior, Marketing
JANE DELL
Name
JOHN DOE
Name
Approved by Coleman Library:
(SIGNED)
August 25, 2007
Signature
Date
Approved by Center for Business Communication:
(SIGNED)
September 25, 2007
Signature
Date
This assignment was submitted on September 30, 2007 in partial fulfillment of the
requirements of MRKT 3103P02 Principles of Marketing
Fall 2007
College of Business
Prairie View A&M University
10
Citation:
Capps, B. (2007, January 8). How Toyota got in touch with the heartland. Advertising Age,
78(2), 3.
Text Word Count: 572
Purpose of the article: The purpose of this article is to show the different ways a company can
target a market with many advertising opportunities. A company’s advertising agency doesn’t
have to sit on one campaign or advertising idea, it can venture out and get into a target mix in a
particular location and use some advertising agencies in the geographic region.
Main Points of the Article: Toyota has gone to the heartland to advertise trucks, Toyota trucks.
Toyota is trying to make the Tundra a full-size truck, the main machine for the down-home
country worker.
Toyota’s group VP-Marketing Jim Farley states, “It is one of many significant payoffs from the
multi-agency team he has assembled and called his ‘fantasy advertising league’” (Capps, 2007).
The league is described as “a collection of small and boutique agencies that have collaboratively
produced the Tundra television spots,” and other media, namely “brochures, outdoor advertising
and Web site” (Capps, 2007). The automaker is going to boutique shops that speak pickup
buyer’s language. Just as we speak, a commercial is being shown of a country speaking man
talking about how his Toyota Tundra is reliable and important to his business of service.
Toyota’s longtime agency in the US, Saatchi and Saatchi, Los Angeles, is still working hard
advertising. However, the small shops are helping Toyota and Saatchi get out of their domain of
California offices and have a mind set in the “American heartland” because they relate to and
understand their own local markets.
In the geographic region of the country, between Western Pennsylvania and Kansas, hard nose,
tough, farm workers put sweat and muscle to work in everything they do. These customers
Toyota is going after know the difference between tow-hitch and receiving hitch, so the
important thing for Toyota is that they know the difference.
In the end, the model formed might be a format used on other campaigns with different partners
and clients. David Murphy, President of Saatchi, L.A. Express, stated, “We will be doing this
again on projects in the future.” It does start reshaping the culture of Saatchi, Louisiana; it is
more toward being an idea lab and less like an agency trying to solve everything within its four
walls.
Important points that this article didn’t cover: The article could have given the effectiveness
achieved by Saatchi and Saatchi agency, conducting the advertising campaign on its own,
compared to the effectiveness with the help of the small shops in helping the company promote
Toyota’s truck.
How this article relates to MRKT 3103: Marketing strategy comprises the selection of the
target market, and the marketing mix that will satisfy that target market. This article shows how
11
a company can aim at different target markets at the same time, and create a marketing mix for
each of these markets. The article has helped me to better understand the process of marketing.
My rating of this article: I rate this article a 7 on a ten point rating scale because the
information given was good on making us aware of how a marketing agency can go outside its
doors to locate other opportunities to reach the potential customer with a specific product.
However, the article did not give a detailed analysis of the market to identify potential failures in
this kind of project.
12
SAMPLE COVER PAGE
ARTICLE SELECTION
Assigned chapter number and title
Citation of the article
Text word count=
JANE DELL
Name
Approved by Coleman Library:
(SIGNED)
August 25, 2007
Signature
Date
Submitted by Student full name and student ID, Junior/Senior..., Major
This assignment was submitted on date in partial fulfillment of the requirements of
MRKT 3103P02 Principles of Marketing
Spring 2009
College of Business
Prairie View A&M University
13
SNMPLE COVER PAGE
ARTICLE SUMMARY
Assigned chapter number and title
Citation of the article
Text Word Count=
Article Summary word count=
JANE DELL
Name
JOHN DOE
Name
Approved by Coleman Library:
(SIGNED)
______________________
Signature
Date
Approved by Center for Business Communication:
(SIGNED)
______________________
Signature
Date
Submitted by Student full name, student ID, Junior/Senior..., Major
This assignment was submitted on (date) in partial fulfillment of the requirements of
MRKT 3103P02 Principles of Marketing
Spring 2009
14
College of Business
Prairie View A&M University
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Ask a
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3648.asp
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a. Robert
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b. Kimberly
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c. Stephen
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rsgrundy@pvamu.edu
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Writing
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15
(936) 261-3290
Prairie View A&M University
College of Business
Spring 2009
MRKT 3103P02: Principles of Marketing: A WebCT Supported Course
Guidelines and Expectations for Classroom Behavior
(Approved by COB Faculty on August 17, 2004)
--------------------------------------------------------------------------------The College of Business is committed to ensuring an optimal learning environment in each
classroom. As a student in a College of Business class, your professors expect that you will
adhere to the following guidelines for classroom etiquette:
1. Be punctual. Arrive before your classes begin - do not be tardy.
2. Stay for the duration of the class - do not leave the class unless prior permission has been
granted.
3. Turn off your cell phone, personal data assistant (Palm Pilots), pager and other electronic devices
that may be distractions to others – no phone calls or text messaging are allowed while the class
is in progress.
4. Do not disturb or distract the class - avoid unnecessary discussions unless permitted by
the professor.
5. Come to class with a positive attitude for learning – be prepared for the class and stay
focused on the class lecture.
6. Do not engage in inappropriate physical gestures or body language; do not use expletives
or profanity in the classroom or the hallways.
7. Do not bring in food and/or eat or drink in the classrooms or computer labs
8. Always be ethical in your conduct – do not misrepresent facts, or cheat or help others in
cheating during exams, quizzes or homework.
9. Be respectful of the professor and fellow students.
10. Try your best not to miss any class; notify the professor in advance if you must miss a
class due to illness, travel, or other unavoidable circumstances; the University catalog
requires professor to monitor attendance and penalize poor attendance.
11. Always be civil in your behavior - if there is a difference of opinion with the professor or
another student, be polite during the exchange.
12. Always dress in appropriate attire; dress in business attire when making presentations in
class, attending a COB program with outside guests, or as required by the faculty.
13. Exhibit good manners – if your behavior is perceived as rude, disrespectful or disruptive,
apologize.
14. Understand that violations of the above may result in reduced grade or expulsion from the
class or the program.
I pledge to abide by these guidelines for classroom behavior.
______________________________________________________________________________
Student: PRINT NAME
SIGN NAME
______________________________________________________________________________
Course Name
Course number & section
Date
16
Prairie View A&M University
College of Business
Spring 2009
CRN 21297 MRKT 3103P02: Principles of Marketing:
A WebCT Supported Course
GET2KNOWME
LAST NAME
FIRST NAME
E-MAIL
Course number
Course Section
Course name
DATE
1. Have you completed and passed with minimum C ECON 2113 Microeconomics? Yes __ No__
2. Have you completed and passed with minimum C ECON 2123 Macroeconomics? Yes __ No __
3. Have you completed and passed with minimum C MGMT 1013 Intro to Business? Yes__ No _
4. How many credit hours are you taking this semester? ________
5. How many hours, if any, do you work per week? ________
6. Expected graduation date __________________
7. List co-curricular activities (sports, membership of organizations…)
________________________________________________________________________
________________________________________________________________________
_______________________________________________________________________
8. Your academic advisor:
a. Name ___________________________
b. Phone ___________________________
c. E-mail __________________________
9. What are your goals for the next one year?
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------10. What are your goals for the next three years?
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------17
DO NOT WRITE ANY NAMES IN THE SECTIONS BELOW:
11. Think of the best instructor you ever had (here or elsewhere) (NO NAMES). What made
him/her such a good instructor?
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------12. Think of the worst instructor you ever had (here or elsewhere) (NO NAMES). What
made him/her such a poor instructor?
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
18
S.NO.
SPRING 2009 MRKT 3103P02 PRINCIPLES OF MARKETING:
TEAMS, CHAPTER DISCUSSIONS AND ARTICLE SUMMARY CHAPTER
CHAPTER
STUDENT NAME
TEAM
ARTICLE SUMMARY CHAPTER
DISCUSSION
5 Global Markets and International
1
Aubrey, Terrence T.
King
1, 7,13,19
2
Bennett, Jarrett C.
King
1,7,12,19
3
Brown, Roland L.
King
1,7,13,19
4
Carr, Austin D.
King
1,7,13,19
5
Coleman, Marnae L.
King
1,7,13,19
6
Davis, Karla M.
King
1,7,13,19
7
Dunbar, Eric D.
King
1,7,13,19
8
Dunn, Milton J.
Bethune
2,8,14,20
9
Foley, Joshua R.
Bethune
2,8,14,20
10
Freeman, Simone
Bethune
2,8,14,20
9 Consumer Buying Behavior
11
French, Lakeshia B.
Bethune
2,8,14,20
9 Consumer Buying Behavior
12
Giddings, Chad R.
Bethune
2,8,14,20
9 Consumer Buying Behavior
13
Gonzales, Joseph W.
Bethune
2,8,14,20
10 Business Markets and Buying Behavior
14
Gregg, Derrick A.
Bethune
2,8,14,20
10 Business Markets and Buying Behavior
15
Harrison, Ashley L.
Dubois
3,9,15,22
11 Product Concepts
16
Hassan, Rahman
Dubois
3,9,15,22
11 Product Concepts
17
Hicks, Prinston R.
Dubois
3,9,15,22
13 Branding and Packaging
18
Hope, Davion M.
Dubois
3,9,15,22
13 Branding and Packaging
19
Lacour, Kendrick J.
Dubois
3,9,15,22
13 Branding and Packaging
20
Ledet, Siovhan O.
Dubois
3,9,15,22
13 Branding and Packaging
19
Marketing
5 Global Markets and International
Marketing
6 E-Marketing and Customer Relationship
Management
6 E-Marketing and Customer Relationship
Management
7 Marketing Research and Information
Systems
7 Marketing Research and Information
Systems
7 Marketing Research and Information
Systems
8 Target Markets: Segmentation and
Evaluation
8 Target Markets: Segmentation and
Evaluation
21
Mack, Patrick J.
Dubois
3,9,15,22
14 Services Marketing
22
McCowan, Donnie A.
Garvey
4,10,16,TBA
14 Services Marketing
23
McLamb, Jordan O.
Garvey
4,10,16,TBA
14 Services Marketing
24
Means, Richard R.
Garvey
4,10,16,TBA
14 Services Marketing
25
Milburn, Mychal K.
Garvey
4,10,16,TBA
17 Retailing
26
Mitchell, Marcus T.
Garvey
4,10,16,TBA
17 Retailing
27
Pettis, Julian L.
Garvey
4,10,16,TBA
17 Retailing
28
Prince, Lloyd S.
Garvey
4,10,16,TBA
17 Retailing
29
Robbins, Phillip B.
Parks
5,11,17, TBA
18 Integrated Marketing Communications
30
Robinson, Crystal D.
Parks
5,11,17,TBA
18 Integrated Marketing Communications
31
Santos, Marline S.
Parks
5,11,17,TBA
18 Integrated Marketing Communications
32
Shannon, Debrisa S.
Parks
5,11,17,TBA
18 Integrated Marketing Communications
33
Sims, Brandon T.
Parks
5,11,17,TBA
19 Advertising and Public Relations
34
Smith, Damario R.
Parks
5,11,17,TBA
19 Advertising and Public Relations
35
Starling, Cortney J.
Parks
5,11,17,TBA
19 Advertising and Public Relations
36
Stephens, Alexies L.
Washington
6,12,18,TBA
19 Advertising and Public Relations
37
Stringfellow, Kwame D.
Washington
6,12,18,TBA
20 Personal Selling and Sales Promotion
38
Taylor, Tony A.
Washington
6,12,18,TBA
20 Personal Selling and Sales Promotion
39
Thomas, Arielle J.
Washington
6,12,18,TBA
22 Setting Prices
40
Times, Labeaula S.
Washington
6,12,18,TBA
21 Pricing Concepts
41
Titus, Kalie M.
Washington
6,12,18,TBA
21 Pricing Concepts
42
Weatherspoon, Vernita A.
Washington
6,12,18,TBA
21 Pricing Concepts
43
Williams, Amber J.
Washington
6,12,18,TBA
22 Setting Prices
44
Wilson, Jamar J.
Washington
6,12,18,TBA
22 Setting Prices
45
Wilson, Landon L.
Washington
6,12,18,TBA
22 Setting Prices
20
Center for Business Communication
Edwina Garcia, Assistant Coordinator
Hobart Taylor Bldg., Rm. 1D127A
Spring 2009 CBC Schedule- School days only
Mrs. Garcia’s Schedule
Monday
Tuesday
Wednesday Thursday
Friday
9:00 a.m.9:00 a.m. 9:00 a.m. Not
Not
5:00 p.m. available 5:00 p.m.
4:00 p.m.
available
Lunch -12:00 p.m. - 1:00 p.m. (most days)
****************************************************
2009 Spring Semester CBC Schedule
Beginning February 2, 2009, writing tutors will also be
available in the CBC to provide services as reflected below.
Monday
Tuesday Wednesday
9:00 a.m. - 10:00 a.m. 9:00 a.m. 5:00 p.m. 5:00 p.m. 5:00 p.m.
21
Thursday
9:00 a.m. 5:00 p.m.
Friday
Not
available
Spring 2009 Academic Calendar
January
April
1/15R Registration for returning students
1/16F Registration for returning students
1/17S Registration for Graduate Students
1/19 M Martin Luther King day – Univ. Closed
1/20T Classes begin
1/20T Late registration and drop/add begins for
undergraduate students
1/27T Lunch with VIP
4/6
1/29R General Student Assembly 9:30 to 12 pm–
ALL students must attend
1/30 VITA program begins
Withdrawal from class with W ends; accepting
applications for summer and fall 2009
graduation
4/10-11 Good Friday/Easter
4/14 T Priority registration for summer and fall 2009
4/16R Accenture leadership
4/21T Dean’s lecture series
4/22W COB Awards/Recognition Ceremony
4/24 F COB Picnic
4/25 PVAMU Fundraising gala
4/29 last day to withdraw from Univ.
February
May
Black History month
2/4W 12th Class day
2/5-6 Black Ex Exchange Program (BEEP)
Lunch with VIP/BEEP visitors
2/6F Graduation application deadline
2/16M 20th class day
2/21 Sat Panther land Day
5/4-5 Course Review day – classes must convene
5/5T Last day to withdraw
5/6-7 Study days
5/8-13 Final Exam period
5/13 W Final Grades due (graduating seniors)
5/16 Commencement (two sessions)
5/19 T Final grades due (for all students)
1/28W COB Career Fair and Forum; 1-5 pm
March
3/4W Ex in Residence; Lunch with VIP
3/16-20 Spring Break – no classes
3/17T Midterm exam grades due
3/20F University Closed
3/25W Founder’s day, honors day
Convocation
22
23
SPRING 2009 MRKT 3103P02 PRINCIPLES OF MARKETING
A WEB CT SUPPORTED COURSE
MWF 12.00-12.50 P.M. HOBT 1C129
LECTERN
SIGN ABOVE YOUR NAME
RESERVED: INTERVENTION GROUP
Aubrey,
Terrence
Bennett,
Jarrett
Brown,
Roland
Carr,
Austin
Coleman,
Marnae
Davis,
Karla
Dunbar,
Eric
Dunn,
Milton
Foley,
Joshua
Freeman,
Simone
Ledet,
Siovhan
Lacour,
Kendrick
Hope,
Davion
Hicks,
Prinston
Hassan,
Rahman
Harrison,
Ashley
Gregg,
Derrick
Gonzales,
Joseph
Giddings,
Chad
French,
Lakeshia
Mack,
Patrick
McCowan
Donnie
McLamb,
Jordan
Means,
Richard
Milburn,
Mychal
Mitchell,
Marcus
Pettis,
Julian
Prince,
Lloyd
Robbins,
Phillip
Robinson,
Crystal
Times,
Labeaula
Thomas,
Arielle
Taylor,
Tony
Stringfellow
Kwame
Stephens,
Alexies
Starling,
Cortney
Smith,
Damario
Sims,
Brandon
Shannon,
Debrisa
Santos,
Marline
Titus,
Kalie
Weatherspoon
Vernita
Williams,
Amber
Wilson,
Jamar
Wilson,
Landon
EMBARGO
EMBARGO